mackil's Journal: Ads in the movie theater

I recently attended a showing of the latest Batman movie at the local Regal Cinema. The movie was quite excellent, which is quite the compliment coming from me for I typically loathe comic book movies.

What was far from excellent was the endless advertisements masked as an entertainment feature labeled The Twenty. I won't deny that some of the segments they feature are rather interesting, however most are simply promotional ads for a movie or some new tv show (cable or otherwise).

I frequently find myself making rather sarcastic remarks at the theater (much to the chagrin of my fiancé) and sighing heavily as another bikini clad model guzzles down a bottle of diet Coke. I realize that the theater has to make money somehow since they have a rotten deal with the studios, but surely this is reaching the point of insanity.

Am I wrong to be responding this way? Perhaps I am, but I doubt that it will change my reaction when I see another Fandango ad (which seems to change about once a year). And for crying out loud, please destroy every single Fantana ad that is in existence. The world will be a far better place if at least that is accomplished.