Bill Dog's Journal: familiar faces from film and TV in commercials

I was shocked when Laurence Fishburne first showed up in those Capitol One commercials. He was so great in Pulp Fiction and the Matrix, I thought, oh no, is his career over already? And now Jennifer Garner (no doubt the daughter of Jim Rockford) is shilling for the same.

The creepiest is Matthew McConaughey driving around at night in a butt-ugly Lincoln SUV softly waxing sweet philosophical nothings to us.

The latest is (the now forgettable) Sarah Marshall and Punk'd Employee of the Month (who I just found out are married (to each other, I mean)) doing like a minute and a half mongo commercial where a Samsung Galaxy tablet is part of every aspect of their lives.

And just like that, poof, the shame and presumed damage to one's career for resorting to "acting" in TV commercials is now gone evidently.

It used to be just voices. Like I can never forget a face, I can pick out a famous actor's voice (I just can't remember names for shit). That way an actor could lend a brand some familiarity, without getting himself all soiled in it. For example I most recently heard a new spot with King Ralph as the voice of it. Have no idea what the product or service was, as in my case I'm usually distracted by the familiar voice.

Which I would think is even more of a down-side when they actually appear in the commercials. As in, the focus is on the spokesperson and not the product or service being pitched. When I see Flo (who, incidently, was in that Ben Stiller honeymoon movie before becoming Ms. Progressive) or Red, I think car insurance or Wendy's. When I think of Matthew McHowdoyouspellhisnameagain, I think of Ghosts of Girlfriends Past, not a dying carmaker division whose vehicles' front ends all look like hideous barn owl faces.