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Journal TopShelf's Journal: Google's YouTube strikes deal with NBA 1

Google announced today a partnership with the National Basketball Association to provide a new "NBA Channel" on YouTube, featuring game highlights and videos featuring NBA players. The new arrangement isn't as extensive as that between Google and the National Hockey League, which provides full games for online viewing, but marks a significant new addition to YouTube's partnership-driven content.

The NHL repeatedly gets blasted for perceived marketing failures, so it's interesting to see the media-darling NBA following in their footsteps in this case.

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Google's YouTube strikes deal with NBA

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  • Still early in Spring Training.... but...

    + Bonderman's change-up looks LETHAL
    + Granderson is ripping line drives to all fields
    + Sheffield is healthy, ripping the ball
    + Maroth is healthy and has great sinking action, according to a quote by Brandon Inge
    + Kyle Sleeth looks to have wicked stuff again
    + Cameron Maybin looks to be the Next Big Thing, a true 5 tool player
    + Marcus Thames looks servicable at First Base (not like he could do worse than Dmitri Young's 4 Errors in a game... Dmitri was drunk.)

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