Beta
×

Welcome to the Slashdot Beta site -- learn more here. Use the link in the footer or click here to return to the Classic version of Slashdot.

Thank you!

Before you choose to head back to the Classic look of the site, we'd appreciate it if you share your thoughts on the Beta; your feedback is what drives our ongoing development.

Beta is different and we value you taking the time to try it out. Please take a look at the changes we've made in Beta and  learn more about it. Thanks for reading, and for making the site better!

Confronting pseudoscience in advertising

Daniel Dvorkin (106857) writes | more than 6 years ago

User Journal 0

The Scientist reports that UK group Sense About Science is confronting advertisers about pseudoscientific claims in health products such as "Aerobic Oxygen," "Salt Lamps," and "Activ8." They called the advertisers' customer service numbers and grilled the unfortunates on the other end of the phone about their misuse of scientific language to sell products. The project,

The Scientist reports that UK group Sense About Science is confronting advertisers about pseudoscientific claims in health products such as "Aerobic Oxygen," "Salt Lamps," and "Activ8." They called the advertisers' customer service numbers and grilled the unfortunates on the other end of the phone about their misuse of scientific language to sell products. The project, There Goes The Science Bit, may seem a bit cruel cruel (see the PDF report for transcripts of the conversations) but it's about the only way to expose these charlatans. Now, if only someone would start doing the same with politicians ...

cancel ×

0 comments

Sorry! There are no comments related to the filter you selected.

Check for New Comments
Slashdot Login

Need an Account?

Forgot your password?

Submission Text Formatting Tips

We support a small subset of HTML, namely these tags:

  • b
  • i
  • p
  • br
  • a
  • ol
  • ul
  • li
  • dl
  • dt
  • dd
  • em
  • strong
  • tt
  • blockquote
  • div
  • quote
  • ecode

"ecode" can be used for code snippets, for example:

<ecode>    while(1) { do_something(); } </ecode>