Ever wondered how the tech press all ends up talking about the same stuff at the same time and why so many stories look like dupes that make Slashdot look original? There was an editorial revolt against PR practices by TechCrunch and Wired spills all the beans. TechCrunch is tired of "Embargos", a practice where talking points are issued t
Ever wondered how the tech press all ends up talking about the same stuff at the same time and why so many stories look like dupes that make Slashdot look original? There was an editorial revolt against PR practices by TechCrunch and Wired spills all the beans. TechCrunch is tired of "Embargos", a practice where talking points are issued to everyone who's willing to wait till a specified date to publish. Both TechCrunch and Wired are fed up with spams by people too lazy to build propper relationships. Both report ugly details of abusive manipulation by the PR firms and their masters. Though TechCrunch apparently fears Waggener Edstrom, they were happy to show off an ugly letter from someone from a weaker firm. The arrogance displayed is breathtaking.
Lois is one of the most obnoxious PR people you'll ever meet, and the poster child for everything that is wrong with the industry.
... Lois takes pleasure in making people miserable, and her specialty is spamming. ... [here's what she wrote someone who asked to be removed from a list] "CES publishes a list of press. You are one of a few thousand. ... I have seen nasty people like you melt away faster than a snowball going up hill in the rain. I am waiting for an apology. Maybe we can meet at CES for a hug or a slug. P.S. I just visited your web site. I would hardly call your blog a publication, However, you do have very interesting content ...."
Translation: eat my spam or die. TechCrunch thinks the PR firm's days are over,
As the economy turns south, PR firms are under increasing pressure to perform and justify their monthly retainers which range from $10,000 to $30,000 or more. In short, they have to spam the tech world to get coverage, or lose their jobs.
It's good to revolt against these practices but they only scrape the surface of what's wrong with tech writing. Neither deals with OEM manipulation that always backs up the worst of hack writing. PR firms are also engaged in a whole other world of abuse, astroturf and heckling designed to stifle academic and professional conversations which fall outside of market force control. The sooner these games end, the better informed all of us will be. Traditional news has long failed to inform, now much of it also fails to make money.
Story also submitted to firehose.