f1vlad's Journal: ALL CAPS

Today I had an insightful conversation with the person who is part-timing on craigslist. What he does is he posts ads to craigslist about his friend's limo company, then he receives phone calls and takes care of booking.

So this person today decided to disclose his marketing success secret to me. And before I tell you what it is, I must stress, this is not a joke, he is being serious. So this guy figured out how to "steal" attention of potential customers and captivate them to his ads and not competitors'. Below image illustrates how he uses ALL CAPS to do it:

click to see image

-- "You seriously think you figured it out and the rest of the people just not up to speed yet?"
-- "Yes.", absolutely seriously admits the guy.

Needless to say my explanations of Internet etiquette were ignored and taken for attempts to undermine his brilliance.