improfane's Journal: Companies using Facebook for competitions

I just checked out a packet of frozen chicken that had a competition to win a 100 pounds. It says

'Enter with Facebook'
http://facebook.com/birdseye

So now not only do they have whatever feedback you give them directly, they have your Facebook profile and all the information from that, especially if you click 'Like' so they can match your entry to it.

Marketing information goldmine! Fortunately you can enter by email...