morcheeba's Journal: Benetton to embed RFID in its core brand of clothes

EETimes is reporting that Benetton will be embedding a Philips RFID chip into the label of every new garment bearing the name of Benetton's core clothing brand, Sisley. The 15 million chips expected sold in 2003 will allow monitoring of garments from production to shipping, shelves and dressing rooms. The I.CODE chip (tech info) used in Benetton's labels includes 1,024 bits of EEPROM, and operates at a distance of up to 1.5 meters. RFIDs look like they would be extremely uncomfortable in some Sisley clothes.

The above story made slashdot's front page, but it was listed as a 'rejected' story, so you won't see it in my stats...