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Journal Xerithane's Journal: "Good Will" Advertising 9

Journal by Xerithane

Ok, so I have an idea for advertising my company. It's getting to that point "Real Soon Now." My software functions, in the basic form and is in "Icing on the cake" mode. I'm really over-using quotes today and I'm enjoying it.

I still need to add another view-point, but it will probably only take another week to code up and then I'll be in full blown beta mode by December, which is a very good thing. The hard part of this business is really getting the advertising and word-of-mouth out there. I've been thinking of several ways to go about this, and after talking with a few people a lot of them agree that seeing if I can get people to just hand out brochures to my target audience it will be the most effective way.

So, I was thinking that I want to compensate people someway for this because you will effectively be marketing for my company. Since I don't want to cut you all checks for a buck fifty if that's all you get, I was thinking of a "Good Will" advertising campaign. It breaks down like this: Each brochure packet that I send out will have a unique code on it for that person. It's a referral code so I can keep track of who delivered it. For every person that signs up through your referral, I will send $10 to any 503(c) organization of your choosing.

This can be the EFF, or anything, as long as it is a taxable charity. I really want to help out the world, and help myself out. It's just an idea I'm kicking around and would like to get some feedback. Ask your friends what they think about it, and have them ask their friends and post in here. I don't want to give money to the people doing the referrals for a few different reasons, one is that I don't want to start up a "WORK FROM HOME!!! MAKE $5,000PT!" type fiasco, or get into 1099 payments or anything. Legalities are too overwhelming, but donating to a real charity is a pretty easy thing to do.

Update: Sorry, at the moment this is U.S. only! I will be adding other countries, but not right now, so if you aren't an American you can bugger off!

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"Good Will" Advertising

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  • Do you realize this makes a signfigant portion of your advertising budget a tax deduction? Hmm. Better check with a finance lawyer to make sure that it would be legal. That being said, how do I sign up?
    • Do you realize this makes a signfigant portion of your advertising budget a tax deduction?

      Yes, and the way I see it everybody benefits.

      Better check with a finance lawyer to make sure that it would be legal.

      Yup, most definitely. The main reason why I'm not offering $10 to the people handing out the brochures is that they become employees on a contract basis and that gets really messy.

      That being said, how do I sign up?

      Just keep checking my journal. I should be ready to get this started first week
  • Your gonna demo it to us right!?!?!?
  • A lot of us are in the technology world where we influence or make purchacing decisions. I tend to want to buy from companies that are of a similar mindset as myself. I also have some friends that are VAR's on the VERY low end, who may be interested in reselling your product (for a cut off the top of course).

    Feel free to IM me if you have any questions / comments (info available in my user page).
    • First, it's not anything that people of our mindset would be interested in purchasing. It's centered around restaurants, so I can't really expect you guys to subscribe, but I can try to get some help. Marketing and advertising is the part that is killing me right now... but, we'll see how it goes. I have 2 accounts now, for free, but it's a start. I'll be getting some more towards the end of the month...

      I'll keep you guys posted.
      • Funny that, you're looking at selling something I'm actually interested in. I have some clients in that arena, so it may be something I'd want to buy. Keep me posted.
        • Funny that, you're looking at selling something I'm actually interested in. I have some clients in that arena, so it may be something I'd want to buy. Keep me posted.

          Well, here's the rundown. Restaurant owner signs up for low monthly fee, we provide web-presence software and a URL (yourname.myname.com) along with a whole bunch of functions for building online menus, pages, and photos for your restaurant. Right now it's just being linked to Yahoo maps, but eventually we'll get our own mapping service.

          Us

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