slashdot_commentator's Journal: More failure - Attracting the non-geeky creative types

I was about to add my $0.02 to this response when it occurred to me to submit the question here.

How can the community attact the artistic and fiction writing types into open-license type projects?

It seems to me the better documented type open-license projects are able to attract technical writers, but not so much with games. The few good ones tend to be one man shows who are already artistically inclined.

Should the programmer community start focusing on generic game engine tools to aid these people in expressing their talent? Are programmers "bogarting" the credit for a game? What suggestions come to mind?