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Commercials Come To The Net (After This Word)

timothy posted more than 10 years ago | from the dial-up-users-will-just-love-this dept.

The Media 1046

ctwxman writes "Say it isn't so. Full-motion commercials, when you go to click off a page, are coming to a website near you! The New York Times (standing in a bathtub with an electric iron required) reports: "Beginning tomorrow, more than a dozen Web sites, including MSN, ESPN, Lycos and iVillage, will run full-motion video commercials from Pepsi, AT&T, Honda, Vonage and Warner Brothers, in a six-week test that some analysts and online executives say could herald the start of a new era of Internet advertising." Unicast, the company responsible, says the ads will play regardless of pop-up blocking. "The only format that loads completely before it is allowed to play, the Full Screen Superstitial is guaranteed to play perfectly for every consumer, every time." I work in TV where commercials pay the freight. Is this so wrong on the net? It's not what we're used to, but maybe we're asking for more than is reasonable. I just don't know." I think I hear the whip swinging back, but harder ...

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Expensive (5, Insightful)

Nermal6693 (622898) | more than 10 years ago | (#8026048)

Some people, particluarly in smaller countries, pay for Internet by the MB. How much are these ads going to cost?!

Re:Expensive (5, Interesting)

chunkwhite86 (593696) | more than 10 years ago | (#8026159)

Some people, particluarly in smaller countries, pay for Internet by the MB. How much are these ads going to cost?!

Very true. Advertising on unlimited broadband is merely a nuisance. Full video, multi-MB sized advertising on a metered low-speed connection should be a crime. Why should people have to *pay* to receive corporate advertising?

That's like the high-school kids who pay Nike to be a walking billboard for the company. If I'm going to wear clothing that has large corporate logos, names, or slogans printed on it - they damn well better be paying *me* to do it.

Re:Expensive (4, Informative)

The Ancients (626689) | more than 10 years ago | (#8026188)

Like here in New Zealand? Broadband is still a fairly rare beast, and when it is available, it's 20c per MB thank you very much. Looks like I now not only have to get up and do the 'ad-break' walkaround, I'm going to have to pay for the privilege...

..k

Been there, done that (0)

Anonymous Coward | more than 10 years ago | (#8026052)

And things still aren't looking any better for Salon.

Deja Vu? (1)

Carnildo (712617) | more than 10 years ago | (#8026056)

Didn't I read this one earlier today?

Re:Deja Vu? (1)

Randy Wang (700248) | more than 10 years ago | (#8026093)

Oh man, the guy who invents way to block these is going to make a fortune!

Oh great... (5, Insightful)

Luigi30 (656867) | more than 10 years ago | (#8026060)

How will this help people on modems? They'll sit at a blank page for 5 minutes before seeing a commercial then having the page load.

Re:Oh great... (5, Insightful)

petabyte (238821) | more than 10 years ago | (#8026099)

Yes, but I think the key thing the people creating these ads are miss is that they won't sit there. They'll click on off to some other space across this internet place. I'm on broadband but if an ad came up the took up the whole page, I'd hit stop, and then go someplace else.

I think a lot of people would do that.

Stupid Americunts and their stupid Second Coming (-1, Flamebait)

Anonymous Coward | more than 10 years ago | (#8026061)

Fuck you you selfish money-grabbing kike-lovers.

fp (-1, Offtopic)

Anonymous Coward | more than 10 years ago | (#8026064)

fp

Before you complain... (1, Insightful)

turnstyle (588788) | more than 10 years ago | (#8026065)

Remember that when sites can make money off advertising, they have less need to directly charge their visitors...

Re:Before you complain... (5, Insightful)

Quarters (18322) | more than 10 years ago | (#8026130)

Sounds like the 80's when it was, "Remember, since you're paying monthly for cable TV the cable only stations won't need to play commercials."

Re:Before you complain... (0)

cartzworth (709639) | more than 10 years ago | (#8026163)

For digital cable on many channels this holds true.

Case in point: HBO, Nick GAS, etc.

Re:Before you complain... (1)

Sloppy (14984) | more than 10 years ago | (#8026169)

I think that's a bad thing. I would rather pay for a service that I use, than pay extra (to cover the ad budget and middlement) for all the crap I buy, so that they can support services that I don't use.

Middlemen reduce efficiency and direct economic accountability. Our lives are better without advertisements.

Re:Before you complain... (1)

CrayzyJ (222675) | more than 10 years ago | (#8026199)

Unfortunately, this is short sighted. Sites will force advertising on its visitors AND charge a fee. This is called milking the snot out of everyone.

The mantra is "make as much as you can as fast as you can". Respect for the customer died in like the 50's dude.

Re:Before you complain... (0)

Anonymous Coward | more than 10 years ago | (#8026202)

Please stop advertising your pay software on slashdot. It's quite annoying.

Ah great (0)

Anonymous Coward | more than 10 years ago | (#8026069)

Does anybody know more about this full screen superstitial format? What is that?

The problem I foresee... (0)

cartzworth (709639) | more than 10 years ago | (#8026070)

...is when advertising on the Internet is deemed ineffective due to the # of users blocking ads, and then everything that was once free is now subscription based since they cannot afford bandwidth costs. Of course by that point, maybe bandwidth would be free?

umm yeah.. no (2, Interesting)

matth (22742) | more than 10 years ago | (#8026071)

These will play for everyone everywhere no matter what? I'd really REALLY beg to differ... I'm fairly sure my Mozilla based Linux distro of choice will be just fine and dandy hiding from these things.. goodgrief.... man!

Re:umm yeah.. no (0)

Anonymous Coward | more than 10 years ago | (#8026139)

Right, or just de-install Real player.

Re:umm yeah.. no (0)

Anonymous Coward | more than 10 years ago | (#8026158)

heck a poorly configured one probably will just display a 'get plug in' page/icon.

and how well will this work for lynx and the other text browsers? will this cause many to jump ship, lynx was a great browser on 2400, soon lynx may be the only browser worth using on a 56k modem!

*lynx meaning the family of texted based browsers, not lynx itsself

Re:umm yeah.. no (3, Insightful)

SavingPrivateNawak (563767) | more than 10 years ago | (#8026194)

Well, you and your "Mozilla based Linux distro of choice" who really beg to differ will really see a "please upgrade your browser to see this page" notice...

Since you/we are not the main audience, I think you/we will be left off by those sites...

First post (-1, Offtopic)

AtomicX (616545) | more than 10 years ago | (#8026073)

first ever!

8=====D (-1, Troll)

Anonymous Coward | more than 10 years ago | (#8026074)

I warned you

I wonder how long (1)

raceface (715858) | more than 10 years ago | (#8026078)

before we have a mozilla plugin to circumvent this? I'm betting a week.
Wagers?

Re:I wonder how long (4, Informative)

Carnildo (712617) | more than 10 years ago | (#8026178)

You won't need a plugin to hide it. It requires Windows Media Player, so you'd need a plugin to see it in the first place.

Re:I wonder how long (1)

GreyPoopon (411036) | more than 10 years ago | (#8026197)

before we have a mozilla plugin to circumvent this?

Actually, they only run in Windows Media Player, so just get rid of that and you won't have a problem. I predict that Microsoft will quickly lose market share in streaming media.

Konquerer for me, please (3, Funny)

77Punker (673758) | more than 10 years ago | (#8026079)

Good thing Konquerer lacks compatibility with everything odd! I don't even get half the ads that are on web pages just through the browser's compatibilty problems, though important content almost always makes its way through.

Re:Konquerer for me, please (3, Funny)

tgrigsby (164308) | more than 10 years ago | (#8026132)

That's not a bug. That's a feature.

Dial-up (2, Insightful)

tgrigsby (164308) | more than 10 years ago | (#8026080)

You're kidding, right? For dial-up users, this will be absolute murder.

Myself, I have a cable connection, and I do not want to have commercials force fed to me.

So this will work in spite of pop-up blocking? Then the next feature I'd like to request from Mozilla is commercial blocking. I have more important things to do with my bandwidth.

I WANT TO PUT MY PEE PEE IN YOUR POO POO HOLE (-1, Troll)

Anonymous Coward | more than 10 years ago | (#8026081)

I WANT TO PUT MY PEE PEE IN YOUR POO POO HOLE

I WANT TO PUT MY PEE PEE IN YOUR POO POO HOLE

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I WANT TO PUT MY PEE PEE IN YOUR POO POO HOLE

I WANT TO PUT MY PEE PEE IN YOUR POO POO HOLE

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I WANT TO PUT MY PEE PEE IN YOUR POO POO HOLE

I WANT TO PUT MY PEE PEE IN YOUR POO POO HOLE

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I WANT TO PUT MY PEE PEE IN YOUR POO POO HOLE

I WANT TO PUT MY PEE PEE IN YOUR POO POO HOLE

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I WANT TO PUT MY PEE PEE IN YOUR POO POO HOLE

I WANT TO PUT MY PEE PEE IN YOUR POO POO HOLE

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I WANT TO PUT MY PEE PEE IN YOUR POO POO HOLE

I WANT TO PUT MY PEE PEE IN YOUR POO POO HOLE

  • Browse SourceForge - Shop ThinkGeek - freshmeat Downloads - Newsletters - Personals (ha!) All trademarks and copyrights on this page are owned by their respective owners. Comments are owned by the Poster. The Rest (C) 1997-2003 OSDN Your comment has too few characters per line Offtopic, Inflammatory, Inappropriate, Illegal, or Offensive comments might be moderated. (You can read everything, even moderated posts, by adjusting your threshold on the User Preferences Page)


I WANT TO PUT MY PEE PEE IN YOUR POO POO HOLE

I WANT TO PUT MY PEE PEE IN YOUR POO POO HOLE

  • Browse SourceForge - Shop ThinkGeek - freshmeat Downloads - Newsletters - Personals (ha!) All trademarks and copyrights on this page are owned by their respective owners. Comments are owned by the Poster. The Rest (C) 1997-2003 OSDN Your comment has too few characters per line Offtopic, Inflammatory, Inappropriate, Illegal, or Offensive comments might be moderated. (You can read everything, even moderated posts, by adjusting your threshold on the User Preferences Page)


I WANT TO PUT MY PEE PEE IN YOUR POO POO HOLE

I WANT TO PUT MY PEE PEE IN YOUR POO POO HOLE

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I WANT TO PUT MY PEE PEE IN YOUR POO POO HOLE

I WANT TO PUT MY PEE PEE IN YOUR POO POO HOLE

  • Browse SourceForge - Shop ThinkGeek - freshmeat Downloads - Newsletters - Personals (ha!) All trademarks and copyrights on this page are owned by their respective owners. Comments are owned by the Poster. The Rest (C) 1997-2003 OSDN Your comment has too few characters per line Offtopic, Inflammatory, Inappropriate, Illegal, or Offensive comments might be moderated. (You can read everything, even moderated posts, by adjusting your threshold on the User Preferences Page)


I WANT TO PUT MY PEE PEE IN YOUR POO POO HOLE

I WANT TO PUT MY PEE PEE IN YOUR POO POO HOLE

  • Browse SourceForge - Shop ThinkGeek - freshmeat Downloads - Newsletters - Personals (ha!) All trademarks and copyrights on this page are owned by their respective owners. Comments are owned by the Poster. The Rest (C) 1997-2003 OSDN Your comment has too few characters per line Offtopic, Inflammatory, Inappropriate, Illegal, or Offensive comments might be moderated. (You can read everything, even moderated posts, by adjusting your threshold on the User Preferences Page)


I WANT TO PUT MY PEE PEE IN YOUR POO POO HOLE

I WANT TO PUT MY PEE PEE IN YOUR POO POO HOLE

  • Browse SourceForge - Shop ThinkGeek - freshmeat Downloads - Newsletters - Personals (ha!) All trademarks and copyrights on this page are owned by their respective owners. Comments are owned by the Poster. The Rest (C) 1997-2003 OSDN Your comment has too few characters per line Offtopic, Inflammatory, Inappropriate, Illegal, or Offensive comments might be moderated. (You can read everything, even moderated posts, by adjusting your threshold on the User Preferences Page)

Alt-Tab (1)

Sowelu (713889) | more than 10 years ago | (#8026084)

As long as I can Alt-Tab to another window and turn off the sound, I don't care much. It's annoying but livable, and it sure doesn't work on me.

die! (0)

Anonymous Coward | more than 10 years ago | (#8026085)

whoever came up with that idea deserves to die. apparently he never heard of the dialup modem.

BOOOO (2, Insightful)

pvt_medic (715692) | more than 10 years ago | (#8026087)

not impressed, here one visitor that isnt going to be going to their sites

Exchange you a Simpsons quote for karma? (-1, Troll)

Anonymous Coward | more than 10 years ago | (#8026096)

Ralph: "Mr. Army Man? I can't sleep without my Reggie Rabbit."
Skinner: "Is that some sort of plush novelty?"
Ralph: "Yes, ma'am."
Skinner: "Well, here's a scouring pad; it's just as good."
Ralph: [caressing the pad to his cheek] "It's cold and hurty."

Mozilla (1)

ttys00 (235472) | more than 10 years ago | (#8026098)

I predict that Mozilla will have a way around these ads by the end of the week.

"the start of a new era" (4, Funny)

jcr (53032) | more than 10 years ago | (#8026100)

could herald the start of a new era of Internet advertising.

Yeah, it could make millions of people get around to learning how to block ads..

-jcr

Hmmm... *Any* User? (5, Interesting)

Wanker (17907) | more than 10 years ago | (#8026101)

The ads sure don't display for me on Mozilla 1.4 with this handy click-to-play Flash hack [squarefree.com] I saw on another Slashdot posting. <sarcasm>Oh, darn.</sarcasm>

My HOSTS file is gonna get reallllly big. (2, Funny)

stephenisu (580105) | more than 10 years ago | (#8026102)

now I just need a utility to send a nastygram to the admin of whatever domains do this. I am already getting yelled at for bandwidth issues with my ISP (distro torrents)

10 minutes... (5, Insightful)

doublebackslash (702979) | more than 10 years ago | (#8026103)

10 minutes to discover how it works.
1 hour to code the block.
1 day to submit to mozilla.
1 week till al bugs are out, and a patch is out and woring for windoze, linux, BSD, MAC, and maybey even DOS.
Nothing to worry about.

just turn off the flash (1)

liquidpele (663430) | more than 10 years ago | (#8026105)


Wow. they made ads from macromedia Flash.

But how does it get around the popup blocking?
I'm thinking it might just be talking about the popup blockers for IE... anyone tested it?

Still can't past the registration (2, Funny)

Anonymous Coward | more than 10 years ago | (#8026107)

I'm in the tub and holding the iron, but I'm still getting the damn registration screen. Perhaps I should eat some cookies. Might that help?

Doesn't work here (1)

gerrynjr (662919) | more than 10 years ago | (#8026110)

Doesn't work on mozilla here :-D Thank God for open source!

Can you hear it? (0)

Anonymous Coward | more than 10 years ago | (#8026111)

The sound of web browsers sudden pointing to sites other than these.

Mozilla (0)

Anonymous Coward | more than 10 years ago | (#8026112)

How long before we see mozilla getting an option to block this sort of advertising.

BTW, I didn't RTFM.

It's a good thing I use linux (0)

Anonymous Coward | more than 10 years ago | (#8026114)

The commercials are likely to be in a format not compatible with any of my media players. I know they said it will work for everybody, but that statement probebly came for some dork who thinks everybody is on Windows.

Sure. (5, Insightful)

jwriney (16598) | more than 10 years ago | (#8026118)

Full Screen Superstitial is guaranteed to play perfectly for every consumer, every time.

Like those godawful, browser-filling Flash interstitials they already use? Those do a perfect job of grinding my poor little laptop (600mhz, but only 300 or so on batteries) to a halt as they load up. Not to mention, the volume levels are usually jacked up so if I'm using headphones, I'll get my eardrums popped.

Dear web advertisers - I hate you, I hate you, I hate you.

--riney
p.s. I hate you.

Re:Sure. (1)

NReitzel (77941) | more than 10 years ago | (#8026209)

I hate you, I hate you...

It's simple enough. If you can't stand the adverts, don't use the web site.

What about content filtering? (1)

meta-monkey (321000) | more than 10 years ago | (#8026119)

I use Safari with PithHelmet [hiredgoons.com] for ad-blocking. Amazingly enough I still subscribe to slashdot...oh well, point is, hopefully, the Helmet will either block this crap, or will soon be modified to do so. I don't want to buy anything. Ever. Really. So ad companies, please just save that bandwidth...

Video Codecs Required (0)

Anonymous Coward | more than 10 years ago | (#8026120)

> "the Full Screen Superstitial is guaranteed to play perfectly for every consumer, every time"

Provided, of course, you have their required video software installed and configured the way they want you to. Otherwise best case is you don't have to see the ad, worst case is you aren't allowed to see the page you were requesting.

gamespot.com does this now on their home page... it caused me problems getting into the site a long time ago, so I just switched to doing a google search on eg. "gamefoo site:www.gamespot.com" and clicking through that way. Of course, they can block that easily enough (and probably will now that I've posted this :P)... it's always good practice to prevent people from seeing your content, after all.

Arg! (2, Insightful)

SillySnake (727102) | more than 10 years ago | (#8026121)

So many problems with this idea.. Cell phone browsers, PDA browsers, Modem Browsers, Pay by the MB browsers.. Maybe we do expect too much from sites that take money to run, but with more options like those at 1and1.com showing up, why should it cost so much to run a web site?

I have only two words. (0)

CGP314 (672613) | more than 10 years ago | (#8026122)

Fuck. You.

Unblockable my ass (1)

Cyberllama (113628) | more than 10 years ago | (#8026124)

There's no such thing as unblockable pop up. For starters, what if I'm using lynx?

But moreover, in Internet Explorer, for instance, I simply have to disable active x controls -- then NO Video is gonna play on my system. I hope the corporations they're pedlling this crap too don't actually believe that this stuff can't and won't be blocked.

Linux clients (1)

Cybersonic (7113) | more than 10 years ago | (#8026125)

I would love to see how they pull this off with *nix clients....

'Full Screen Superstitial is guaranteed to play perfectly for every consumer, every time' ... suuuuure

Off-beat browsers (5, Informative)

Carnildo (712617) | more than 10 years ago | (#8026126)

Unicast, the company responsible, says the ads will play regardless of pop-up blocking.

The good news is that this requires Internet Explorer and Windows Media Player, so I don't even need to modify my ad filter to keep them from showing up!

Guaranteed? (4, Insightful)

ottffssent (18387) | more than 10 years ago | (#8026127)

"...the Full Screen Superstitial is guaranteed to play perfectly for every consumer, every time."

Oh, I doubt that. I doubt that very much. I have CSS2 on my side, after all. That, and I never go to MSN, ESPN, Lycos, or the rest anyway, and certainly won't now.

And what's the guarantee? Free week's worth of ads every time someone hits your page with lynx? This guarantee business is baloney from so many points of view.

Hosts file, yet again (3, Funny)

jgaynor (205453) | more than 10 years ago | (#8026128)

As was mentioned earlier today . . .

My hosts file is already open and waiting to be editted. Lets see how "guaranteed" your advertising is then.

Perfectly? Every time? (1)

Gorak (26235) | more than 10 years ago | (#8026129)

I guess dial-up users won't mind the wait then. Oh, and people without the appropriate plugins. And people that block them.

But then, I guess those people aren't *consumers* now, are they?

Bad, bad non-consumers. Why do you have to spoil it for everyone else? If you'd only sit down, shut up, and just buy some shit like you're supposed to, you'd be much happier.

I Don't watch T.V. (0)

Anonymous Coward | more than 10 years ago | (#8026131)

... and I'm certianly not going to watch commercials off the web.

I give it two days (48 hours) before a way to avoid/bypass these is available.

Then again, what do I care. It's not like I will ever see them. Linux is pro-consumer! :)

and now... (4, Interesting)

SpiffyMarc (590301) | more than 10 years ago | (#8026134)

Beginning tomorrow, more than a dozen Web sites, including MSN, ESPN, Lycos and iVillage, will not be visited by people who read Slashdot.

The rest of Internet users will call their ISPs and complain.

Why is it that so many media companies have to start "wars" with consumers? Is biting the hand that feeds you a perfectly acceptable practice now? Instead of investing all this money into fighting the consumer thieves, they should work on new business models that don't "port" the old ones onto new technology.

Aaargh (1)

Amorpheus_MMS (653095) | more than 10 years ago | (#8026136)

Is this so wrong on the net?

Oh yes it is. The web is where I, Mr. User, am in control. Not a stream of pictures and sound controlled by a central station. And frankly, more intrusive ads will only serve to annoy us, not generate more sales.

I don't care .. (0)

Anonymous Coward | more than 10 years ago | (#8026138)

.. as long as I can listen to good music [warprecords.com] without any of this crazy fullscreen advert shit.

You have to be sh*ting me (1)

The Ancients (626689) | more than 10 years ago | (#8026142)

"The only format that loads completely before it is allowed to play, the Full Screen Superstitial is guaranteed to play perfectly for every consumer, every time."

I am sorry - this from an environment where companies involved can't even agree on a format for - well - anything???

..k

Two words: Dial up (0)

Anonymous Coward | more than 10 years ago | (#8026144)

Three more words: Screw you guys

It is bad enough that people with access to dialup only have to deal with huge interactive flash websites, now they're going to have their computers taken hostage by full motion ads as well?

Sorry mom, time to learn KDE...

taco bought time... (0)

Anonymous Coward | more than 10 years ago | (#8026145)

so he can show his schlong to millions of people with one video tape..

when does /. start up with the full motion Microsoft commercials...

Say good bye to all your customers (1)

Dark Lord Seth (584963) | more than 10 years ago | (#8026151)

... on 56k or lessser modems. You know, customers? The people that pay for your crap? Or at least, used to pay...

riiiight... (1, Interesting)

deadsaijinx* (637410) | more than 10 years ago | (#8026152)

I can't get video to play in my browser (moz on linux) without jumping through hoops. If they can get it to work flawlessly for every consumer, then I'd be amazed. As it stands, I'm fairly safe, I should assume.

Re:riiiight... (1)

sessyargc (202542) | more than 10 years ago | (#8026220)

:) i might start going back to using Lynx myself and/or maybe start developing for Lynx (if its still under development)

this new era is going to be a waste of precious bandwidth (which we pay a premium to get here in the Philippines)

Can I charge for loss of bandwidth/time? (0)

Knight55 (742458) | more than 10 years ago | (#8026155)

What the hell do I care about brand recognition? Say I'm a college student doing a report and I have to frequent these sites, do I have to suffer through hourse of commercials? What if I have a slower pc (on a 300mhz now) and the ads lock up my system, can I charge for the work and runtime I lose to these bastards? If I want Pepsi I'll go to the store, but I don't drink soda and no amount of Brittany skin will force me to like it dammit!

Plugins and Javashit: Just Say No (0)

Tackhead (54550) | more than 10 years ago | (#8026165)

Some Shitweasel Fluffed in a Press Release:
> "The only format that loads completely before it is allowed to play, the Full Screen Superstitial is guaranteed to play perfectly for every consumer, every time."

...only so long as the user is using IE6.0 with all the security features disabled and all the auto-download and auto-execute flags turned to their lowest possible settings!

In other words, Mr. Shitweasel, "No they aren't".

Does anyone remember Shoshkeles [unitedvirtualities.com] ?

Neither do I. Nor do Lynx, Netscape 3.x, 4.x, Mozilla, nor Thunderbird.

optimist (1)

KingJoshi (615691) | more than 10 years ago | (#8026168)

Well, I'm sure there will be many posts on the negatives. But I'll look at the bright side. With a full 30 second clip, it allows for more creative ads. And hopefully we'll see more funny ones. I mean, people download some ads online. So here's to hoping for better ads.

Who pays? (1, Insightful)

fiendo (217830) | more than 10 years ago | (#8026170)

"I work in TV where commercials pay the freight. Is this so wrong on the net?"

Gee I thought that monthly bill from my ISP meant *I* was paying the freight.

Execs border on trolls (1)

smclean (521851) | more than 10 years ago | (#8026171)

"The only format that loads completely before it is allowed to play, the Full Screen Superstitial is guaranteed to play perfectly for every consumer, every time."
*cough* doesn't look like anyone else has said anything yet, so I'll take the initiative.

A.) Lots of formats load completely before they are allowed to play. Flash? Java? What the hell, this must be the sales pitch they gave to the idiot exec's that manage these sites.

B.) I'll be damned surprised if they play perfectly for me in galeon, let alone in lynx/links. I wonder if those sites will be just straight non-accessible during those times.

Sean

The market will sort it out... (1)

PDHoss (141657) | more than 10 years ago | (#8026173)

If the consumer cries loud enough, even the best advertising format will be defeated. Hence popup blockers, Tivos, telezappers, spam filters, etc., etc., etc.

Wonderful, I pay by the Byte (0)

Anonymous Coward | more than 10 years ago | (#8026174)

my internet connection costs are calculated by how many bytes of bandwidth i use..

AdWords Are The Future (0)

Anonymous Coward | more than 10 years ago | (#8026175)

As a website owner and web developer, I see Adwords as the future of ad-supported content. Adwords and similar systems work great for text-based content, they're targeted and actually interest site visitors instead of annoying them. (Technically, Google has no true competitors in this business, as the other text-ads are run by sleazier operations, but this will change.)

For flash sites and other bandwidth heavy sites, content creators are moving over to micropayments.

The big movers and shakers can go to full-motion ads, but my eyeballs will be going elsewhere.

Still, it surprises me that it's taken *this long* for advertisers to use the 'net for TV/radio/magazine-like marketing. I figured this out eight years ago--I guess that's the difference between a stupid geek like me and a marketing genius(TM).

Beginning tomorrow ... (1)

Richard Allen (213475) | more than 10 years ago | (#8026176)

"Beginning tomorrow, more than a dozen Web sites, including MSN, ESPN, Lycos and iVillage, will run full-motion video commercials from Pepsi, AT&T, Honda, Vonage and Warner Brothers, in a six-week test that some analysts and online executives say could herald the start of a new era of Internet advertising."

Beginning tomorrow, I will not be visiting more than a dozen sites, including MSN, ESPN, ..."

Some Guarantee... (2, Informative)

mkaltner (555433) | more than 10 years ago | (#8026177)

"The only format that loads completely before it is allowed to play, the Full Screen Superstitial is guaranteed to play perfectly for every consumer, every time."

I was curious about this Full Screen Superstitial advertisement so I checked the Unicast website here http://www.unicast.com/gallery/gallery.asp and found that shockwave is required in order to display. Under firebird with no shockwave plugin installed (on Win2K no-less), all I get is a 'Get Plugin' page. Glad to see that this 'technology' is defunct from the start!

- mkaltner

Block flash (5, Insightful)

caseih (160668) | more than 10 years ago | (#8026179)

The mozilla "click-to-play flash" add-on will probably prevent this from running. If this doesn't use flash, then it would have to install some other player which the user could just cancel (no no such opportunity was presented, then that would be legally questionable). Of course such a player wouldn't even be available on unix, so we wouldn't even see it.

Either way, ad blocking is here to stay and I highly doubt that these ads will remain unblocked for long. In fact I'm looking forward to them. It lets me practice my regular expression skills in privoxy!

Sites that don't let me in without forcing me to see an ad I just don't need to go to. Why don't these people learn from google's plaintext advertising experience. You don't need large, obnoxious ads to get people to buy your stuff.

is this so wrong on the net? (0)

Anonymous Coward | more than 10 years ago | (#8026182)

"is this so wrong on the net? It's not what we're used to, but maybe we're asking for more than is reasonable."

Well if asking for more than what tv's giving us is unreasonable, than we're in big trouble. I stopped watching TV a long while ago. The fact is that on the net there will be a choice. Look at how pop up ads are blocked nowadays, I used to bitch about them, but they're out, now. Same will happen to those vid-ads, it's how it's done on the net. Remember TV is much, much more centralized than the net will ever be (hopefully).

Not Perfect (0)

Anonymous Coward | more than 10 years ago | (#8026183)

On my dual screen system the double width ad comes up with only the left half of the ad showing on the right screen...
And of course the ad looks weird stretched out across two screens worth of space.
I wonder what other bugs they have!
Back to the drawing board (or is it screen?)

Oh fuck its happend. (1)

t_allardyce (48447) | more than 10 years ago | (#8026184)

Ok im sure they have fucked up and not done this properly so it can be hacked (i hope). But the fact remains, if you have to download an advert to get to the content (which either comes with the ad at the end of the data stream or wont download until the server has confirmed that the ad has downloaded) we are screwed and there is very little we can do to hack around it!

Somethings that spring to mind:
*people download the advert once and use some sort of p2p system to distribute the ad-free version around.
*we make blocking software anyway and just block the advert as a strike against the corporations even though we still have to download it.
*we just boycott them.

Compatibility (1)

morcheeba (260908) | more than 10 years ago | (#8026189)

Full Screen Superstitial is guaranteed to play perfectly for every consumer, every time.
Now if only I could say that for all the websites I visit!

The ads run on Windows Media Player software, which an estimated 8 of 10 Internet users have on their computers.
I guess every consumer is running Windows media player, or maybe the other 20% of internet users don't consume anything.

Also, if this loads "in the background" so that it doesn't affect the speed of page downloads, I doubt it will be smart enough not to slow down my other web pages loading in different tabs (they'll want these new ads, too), my ftp transfer going on, or the bandwidth that other people on my network are using. Sounds like the technology is probably being oversold/overpromised and advertisers are either falling for it or turning a blind eye.

What the hell. (2, Interesting)

CGP314 (672613) | more than 10 years ago | (#8026191)

Beginning tomorrow, more than a dozen Web sites, including MSN, ESPN, Lycos and iVillage, will run full-motion video commercials from Pepsi, AT&T, Honda, Vonage and Warner Brothers, in a six-week test that some analysts and online executives say could herald the start of a new era of Internet advertising.

There is a revolt [slashdot.org] over popups. Who thinks this is a good time for full-motion commercials? What kind of reaction are they expecting from the public on this one?


--
In London? Need a Physics Tutor? [colingregorypalmer.net]

American Weblog in London [colingregorypalmer.net]

alternatives (0)

noelo (661375) | more than 10 years ago | (#8026193)

I thought web sites want to attract viewers to their sites not drive them away.....

Next: television-free televison (5, Funny)

beatbox32 (325106) | more than 10 years ago | (#8026195)

Jeez, next thing you know, these corporations will try to convince consumers to purchase a new DVR with a 'content-skipping' feature so we can enjoy all of their commercials without interruption. The future's so bright...

Exactly how many people are going to... (1)

Fatmiko1 (669247) | more than 10 years ago | (#8026196)

stand for this???

Do we not get bombarded enough by popups and those completely annoying flash things that crawl across the screen?? How many /.'ers actually pay attention to popups(if u dont have a pop up blocker), and how many of us curse them with disgust?

Hopefully the 'ole Google toolbar and the integrated pop up blocker in Safari will upgrade to block this insanity.

Hmmm (1)

Loconut1389 (455297) | more than 10 years ago | (#8026198)

Well, the only sites i heavily use are SourceForge, Slashdot, and Google (granted I link off google for research now and then).. As long as those sites don't do it, ill keep using the net. But as soon as I have to start waiting for ads to play, ill be using lynx, and that wont get me very far a lot of the time. Bring back Gopher!

Not a problem for me (1)

Afrosheen (42464) | more than 10 years ago | (#8026204)

This isn't even an issue until my favorite visited-daily sites implement it. I can do without MSN and the 11 other sites they mentioned...and what the hell is iVillage, the place the iIdiot lives?

And you thought pop-ups were annoying... (1)

Dash-o-Salt (724026) | more than 10 years ago | (#8026206)

It's unbelievable that after the huge reaction against pop-ups on the web that they figure people WANT to see more annoying adds.

Good grief, I've already been driven to using multiple different programs to get rid of the stupid pop-up windows.

What makes them think I want to sit through a long ad just to access their content?

Apparently these people are TRYING to force their customers to their leading competitors that don't use the ads.

Flash Controls? (4, Insightful)

Rikerag515 (647450) | more than 10 years ago | (#8026207)

Don't get me wrong, Macromedia Flash is a great addition to delivering multimedia on the internet. We can use it for good, but quite often it can be used in an instrusive manner such as advertising.


Perhaps someone out there will come up with a neat powertoy to better allow us control on what flash content is loading.Perhaps by blocking flash content on selected sites or something.


It will be great to see such a tool, unless of course there is one already, which I'm simply not aware of.

So don't go to those sites. (0)

FatSean (18753) | more than 10 years ago | (#8026208)

I have no reason to ever go to those sites...well maybe ESPN, but only during football season. iVillage? Oh NO!

Play every time uh? (1)

Rosco P. Coltrane (209368) | more than 10 years ago | (#8026211)

Unicast, the company responsible, says the ads will play regardless of pop-up blocking.

Not in my browser they won't [browser.org]

More seriously though, it's bad enough that webpage makers seem to disrespect the HTML standard [watchfire.com] enough to make life for the blind on the web painful, but it seems that this intersticial video ad thing will just flatly deny them access to the pages behind.

Not to mention the legions of internet users who'll be forced to swallow advertising bull in English for products they don't have (and/or don't want) access to in their own countries.

Official Won't Buy Your Crap Thread. (1)

teamhasnoi (554944) | more than 10 years ago | (#8026213)

I for one, welcome these ads! This will make it rather easy to save money, as I won't be spending one F'ING PENNY on anything advertised.

The best way to sell to anyone: Don't piss them off. Oh let me tell ya, this will piss me off. It may piss me off enough to go into stores and subtly destroy your product.

Let's put it to the test!

Boycott is the best method (5, Funny)

coolmacdude (640605) | more than 10 years ago | (#8026214)

I will refuse to visit any of these sites.

If ESPN does it, I'll get my sports info from CBS Sportsline. If CNN does it, my default news page will be Fox, etc.

If MSN does it, my default internet portal will be... oh wait I guess there's no problem there.

Goddamned Copy Cats... (1)

DeionXxX (261398) | more than 10 years ago | (#8026215)

Heh, first we [neox3.com] come out with free pr0n with 15s commercials, and now these bastards are copying us :-P No biggie though, unlike us they don't have any content worth watching for putting up with the commercials.

I bet you will be seeing a lot more sites with full-motion video on their sites. The cheaper and more pervasive broadband gets (and the better the compression schemes get), the more the Internet will turn into On-Demand T.V. Our site is no different than an On-Demand Adult NBC, and we've received a ton of positive feedback both from our very satisfied customers and our very satisfied advertisers.

As long as a site has good content, visitors don't mind watching the short commercials, and the advertisers love it (3-5% min CTR).

--D3X

www.NeoX3.com: The One Site for Free Adult Entertainment... [neox3.com]

I think everyone wants to know... (0)

Anonymous Coward | more than 10 years ago | (#8026217)

...does lynx support this feature?

Lynx (2, Interesting)

anarchie (114750) | more than 10 years ago | (#8026218)

Full Screen Superstitial is guaranteed to play perfectly for every consumer, every time."

So they're saying these ads will work with lynx/links (or whatever your favourite TUI browser is), if so what do I get for this guarantee? :)

I hope a lot of people complain (1)

Kyn (539206) | more than 10 years ago | (#8026219)

This is going to suck for those on dial-up and those that have download caps.

Sure, it's an inconvenience to those with high speed, no limits connections, but clearly not every internet user is fortunate enough to have it.

Bah.
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