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eBay to Enter Contextual Ads Market

Zonk posted more than 8 years ago | from the things-related-to-other-things dept.

55

prostoalex writes "Reuters reports eBay is planning to roll out its own contextual ads network, thus claiming its stake in booming Internet advertising market. Currently both Google and Yahoo! run contextual ads programs (AdSense and Publisher Network, respectively) with MSN's AdCenter not open to publishers yet." From the article: "What goods appear in any particular advertisement will be determined by the keywords on that Web page, a technique known as contextual advertising. A sports Web site would feature links to sporting gear or memorabilia from eBay, for example. As listings change on eBay, advertising automatically changes on affiliated Web sites to reflect the new products or services for sale on eBay. Web site affiliates receive a cut of 40 percent to 70 percent of sales, depending on volumes."

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Yay! (0, Flamebait)

Umbral Blot (737704) | more than 8 years ago | (#15511190)

Yes! More ads please! Whoo hoo! It's time to break out the good stuff.

Re:Yay! (1, Funny)

Anonymous Coward | more than 8 years ago | (#15511385)

I got this ad searching for "good stuff" on google:

Looking for Good Stuff?
Find exactly what you want today.
www.eBay.com

Re:Yay! (1)

Nuskrad (740518) | more than 8 years ago | (#15511494)

More worring, I searched for "good times" and got an eBay ad

Re:Yay! (0)

Anonymous Coward | more than 8 years ago | (#15511418)

really i dont mind more ads as long as they are important. i dont know for shure but isnt the point of ads to let you know about products you dont know about but need? if they could tell me about products i needed AND did not know about they are more than welcome on any site i visit and since most of you are not paying for slashdot you should welcome it too since if we did not have ads then we would either be without slashdot or having to pay for it. same goes for many of the other websites you visit.

YAY! YAY! Check Out eBay's New "SOCIAL SHOPPING" (1)

jolie (976148) | more than 8 years ago | (#15511452)

eBay partnered with Kaboodle, a start-up e-commerce oriented Web 2.0 bookmarking service for "MyCollectibles," billed as a social sharing destination for collectable enthusiasts, but now a new marketing platform for eBay sellers in a variety of categories: http://blogs.zdnet.com/micro-markets/?p=107 [zdnet.com]

Interesting. (1)

Rendo (918276) | more than 8 years ago | (#15511201)

I can just imagine an ad by Ebay.

Want Ebay ad-space? You can BUY IT NOW!!!

More ads.... (1)

Oopsallberries (980852) | more than 8 years ago | (#15511214)

I really wouldn't mind if sites had more small texts ads if they'd at least pass on a portion of that as savings to their customers. Little things such as free small pictures on the sides of our auctions would be great. It's pretty much a must if you want a lot of hits to get bids and it makes the site more user friendly.

it's COMPLEX... (1)

Major (14936) | more than 8 years ago | (#15511220)

We own a tiny classified ads business, man.
Cool. Ads for what?
That's not the point... it's COMPLEX.

I Wish (1, Offtopic)

MightyMartian (840721) | more than 8 years ago | (#15511222)

I wish eBay would spend more time investigating scam artists and crooks. I got ripped off twice before I finally said "screw it". I won't go back until I a) get my money back and b) get the bad remark against me removed.

Re:I Wish (3, Funny)

icepick72 (834363) | more than 8 years ago | (#15511234)

I won't go back until [...] and b) get the bad remark against me removed

You suck.
(Are you coming back to Slashdot?)

Re:I Wish (1)

roger6106 (847020) | more than 8 years ago | (#15511359)

I wish eBay would spend more time investigating scam artists and crooks.

How can they investigate it? All that they have is one person's word against another.

Re:I Wish (1)

tHatDudeUK (866147) | more than 8 years ago | (#15511941)

Surely if someone says "I sent (item)" the only way they can prove it is if they sent it using a signed for service or have a receipt for sending.

Also, if someone sells you a fake, then you have the fake to hand to prove it is a fake. Pretty easy really.

The only reason eBay won't bother is because it is too much effort for them and it would lose them money. They will also lose money from listings and final valuation fees if they get rid of scammers. eBay has across their site, "protection this", "protection that", $$$$, ££££ protection if anything goes wrong, but when something does go wrong they don't care and you can't get in touch with them.

Re:I Wish (1)

Scarletdown (886459) | more than 8 years ago | (#15512135)

Surely if someone says "I sent (item)" the only way they can prove it is if they sent it using a signed for service or have a receipt for sending.


The cheapest way to cover your ass as a seller (at least for those in the U.S.) is to use USPS delivery confirmation (50 cents for Priority Mail, 60 cents for First Class and Parcel Post). Just tack that onto the shipping cost. You then get a tracking number that you can enter at the USPS web site to give you the delivery status of the package. Additionally, for packages being shipped to locations outside the U.S., the serial number on the Customs form can be used the same way (that was effective as of late January of this year).

um....... i don't think so (1)

ClintJCL (264898) | more than 8 years ago | (#15519018)

People don't send the item until you've paid. Once you've paid, if they don't send it, there is no tracking number to magically save you. Also, saying "There IS a tracking number" or "there ISN'T a tracking number" is *still* a he said/she said situation.

For the non-eBay users... (1)

patio11 (857072) | more than 8 years ago | (#15515403)

He's almost certainly talking about retaliatory feedback. In every eBay transaction, the buyer and seller have a chance to leave 80 characters of feedback and one of three ratings: positive, negative, or neutral. Sounds like a great system, but there's some social problems with it. First, anything other than positive is a black mark. Second, the 80 characters of hopefully useful commentary (Positive: Item arrived after some initial confusion and was in acceptable confusion) are generally replaced with total pap (Positive: A++++ BEST SELLER EVER). This is largely because of retaliatory feedback: you're completely at the mercy of the other party in the transaction if you post your feedback first, so you make it excessively positive to encourage them to leave you a positive (rather than dropping a black mark and ruining your reputation -- I know I personally wouldn't even consider going into a deal with someone who had "only" 97% positives because that means a whole 3% of his customer base was so incensed they were willing to get black marks against their own records to mention it).

Now, parent, hate to break it to you but the economics of eBay do not suggest its likely you'll ever get that feedback removed. They make their money off of a quarter here and a dollar there multiplied by a couple hundred million transactions. Human attention to individual transactions or users does not scale, so they'll ignore most cases of abuse.

Good news (1)

Cromac (610264) | more than 8 years ago | (#15511223)

Competition is a good thing. More companies paying publishers (website owners) to display ads will drive up the price, meaning more money for publishers and hopefully fewer people paying to advertiser their parked domain or "Made for Adsense" site.

Re:Good news (1)

Duncan3 (10537) | more than 8 years ago | (#15511578)

and more expensive stuff once you get to whatever the ad links to.

Buy generic. Buy local.

Re:Good news (1)

bcrowell (177657) | more than 8 years ago | (#15511749)

I'm also glad to hear this because I've found out that I can make a surprisingly significant amount of money from adsense (significant like beer money, not significant like early retirement :-), and I don't like the feeling of being locked into one vendor that I can't walk away from.

I've heard stories about people being banned from adsense due to accusations of click fraud, when they swear they never clicked on their own ads. Of course they could be lying, but it makes sense that if google sets some criterion for detecting click fraud, there will be a certain number of false positives and false negatives. If there's good competition going, then those people can just move to a different company.

Riiight. (5, Funny)

SEE (7681) | more than 8 years ago | (#15511231)

These is the company that buys "contextual ads" on Google that read:

Misery
Looking for Misery?
Find exactly what you want today.
www.eBay.com

Agony
Browse a huge selection now
Find exactly what you want today
www.eBay.com

Loss
Whatever you're looking for
you can get it on eBay.
www.eBay.com

I'm sure a system they run will show the same understanding of the point of having contextual ads.

Re:Riiight. (2, Funny)

vux984 (928602) | more than 8 years ago | (#15511384)

Misery
Looking for Misery?
Find exactly what you want today.
www.eBay.com


Its been a while since I saw that excellent film; ebay might be a good place to pick it up cheap.

Agony

The perfume? I hadn't thought of looking on ebay; its hard to find in stores.

Loss

The memoir deconstructing a young man's response to his mother's death... by Wyatt Van Wendels... maybe ebay can beat Amazon.com's $15 price tag?

Re:Riiight. (0)

Anonymous Coward | more than 8 years ago | (#15511422)

I liked this one:

Grief
Looking for Grief?
Find exactly what you want today.
www.eBay.com

Re:Riiight. (1)

pyrofx (602240) | more than 8 years ago | (#15511636)

You mean when you type in Chronic you can get that on eBay? See: Chronic Ads for eBay [kenpurcell.com] Interesting to see what kind of feedback you would get from that sale. Ken

Re:Riiight. (1)

blacksausage (978229) | more than 8 years ago | (#15511698)

My personal Favorites Crack Pipes Whatever you're looking for you can get it on eBay. www.eBay.com (Who says selling drug paraphenalia is against eBay's policies) Good Grades Whatever you're looking for you can get it on eBay. www.eBay.com (How I was able to sleep through my marketing class...) Vida Guerra Whatever you're looking for you can get it on eBay. www.eBay.com (A$$ like that is priceless)

My favorites (1)

algerath (955721) | more than 8 years ago | (#15512457)

A quick try of google brought back ebay ads either on the right side or above the results on the following.

nuclear reactor, uranium, smelly feet, dead rat, bitch slap, fire, rip off

I wonder how much dead rats are going for?

I would be willing to put up auctions and then bitch slap the highest bidder!!!

Algerath

Re:Riiight. (1)

Katanasensei (978953) | more than 8 years ago | (#15512680)

Condoms
New and second hand at eBay.
www.ebay.com


Worked for slaves, whales etc.

Re:Riiight. (1)

bitt3n (941736) | more than 8 years ago | (#15512946)

based on the search terms you appear to be typing into google, contextual ads are the least of your worries.

A little competition will be good... for users... (1)

WoTG (610710) | more than 8 years ago | (#15511239)

I guess eBay got tired of being always "threatened" (at least in the eyes of the media) by every new beta product out of Google. How's that non-existant Google wallet doing?

Anyway, this will be appreciated by small-time website publishers. A couple years ago there was only one reputable pay per click option for most small sites, Google's adsense. Nobody really knew how much of a share Google takes from each click -- actually, we still don't. But a little bit of competition will hopefully drive the payout rate a bit more towards the website owner. Of course, that won't be very good for Google's profits.

Extension (0)

Anonymous Coward | more than 8 years ago | (#15511245)

We've got CustomizeGoogle [customizegoogle.com] , so I'm sure someone will come up with a CustomizeEbay. Now, if they just came up with a way to wash these contextual ads off normal Web sites...

Re:Extension (1)

Baddas (243852) | more than 8 years ago | (#15511505)

http://adblock.mozdev.org/ [mozdev.org]

Note: Mind the spaces that slashcode mindlessly inserts in this config file. There are no spaces in it, so you can safely delete them all.

 
[Adblock]
*pagead*googlesyndication.com*
*fastcl ick.net*
*160x120*
*120x160*
*468x60*
*intelli t[e]?xt*
*/banners/*
http://ad0-9./
*casalemedi a*
*adbrite*
*phpAds*
*Adlet*
*bannerad*
*ads erv.cgi*
http://adt./
http://ads./
http://adsys ./
http://imageads./
http://banners./
*msads.ne t*
*/ads/*
*/adframe*
*/ads.js*
*omniture*
*o verture.com*
*falkag.net*
*tacoda.net*
*google- analytics*
*doubleclick.net*


Hope that helps, it's gotten me back to a place where I enjoy browsing the internet. Even takes the ads off slashdot!

Re:Extension (1)

J4nus_slashdotter (953890) | more than 8 years ago | (#15513476)

héhé nice plugin, it's even able to block the flash banners !

contextual (2, Funny)

Anonymous Coward | more than 8 years ago | (#15511246)

... as long as it is contextual, I don't care what they do in the privacy of their own home.

Beer (2, Informative)

mnemonic_ (164550) | more than 8 years ago | (#15511259)

Beer is good.

Re:Beer (0)

Anonymous Coward | more than 8 years ago | (#15511943)

How is beer good?

Re:Beer (1)

XHIIHIIHX (918333) | more than 8 years ago | (#15513317)

IPODS are good.

Comingle with AdSense? (1)

babanada (977344) | more than 8 years ago | (#15511278)

Becaused of the context based ads exclusion clause w/ AdSense, this probably won't be allowed by Google to comingle with AdSense on the same page unless Google explicitly addresses this.

Re:Comingle with AdSense? (0)

Anonymous Coward | more than 8 years ago | (#15513177)

It does not need to be on the same page at any given time. You can dynamically switch ad provider in your page, say serve 50% of your page with google ad and 50% with eBay ad randomly. See which one makes you more money. Later on, you can tune the ratio based on performance.

We'll see how well these ads do. (2, Interesting)

purpledinoz (573045) | more than 8 years ago | (#15511282)

If they're going to be implementing something similar to google's ads, then I think they might run into a little trouble. Unlike google, eBay web pages are quite busy, and a google-like non-flashy ads would be easily missed. Hopefully they won't put in those annoying ads that "float" on top of the web pages. Those are really annoying. I see them sometimes while I'm reading articles on some news sites.

The way ebay's advertising has been going so far.. (1)

1053r (903458) | more than 8 years ago | (#15511341)

Google: Slave

Slaves
Looking for slaves and slave related itmes?
Find exactly what you want today!
www.eBay.com


(It seems that googling "slaves" no longer brings up an eBay ad, but you get the point)

Re:The way ebay's advertising has been going so fa (1)

Kohath (38547) | more than 8 years ago | (#15511483)

No slaves? They seem to have thralls. And a fine selection of perpetual motion machines. Also the Ark of the Covenant. Somone must have a pretty big warehouse to hold all that stuff.

Re:The way ebay's advertising has been going so fa (1)

Scarletdown (886459) | more than 8 years ago | (#15512142)

Also the Ark of the Covenant.


Is that with the face melting feature?

Re:The way ebay's advertising has been going so fa (0)

Anonymous Coward | more than 8 years ago | (#15512454)

works for me!

***

slaves
Buy It Cheap On eBay
Low Prices, New and Used
ebay.com.au

I lost faith in contextual ads.. (1)

dj245 (732906) | more than 8 years ago | (#15511357)

..the day Google tried to pitch me a "Riemann hypothesis" on Ebay.

Google TOS Violation (1)

ekool (25857) | more than 8 years ago | (#15511386)

The interesting question to me would be wether this is going to violate the Google Adsense TOS to display "adsense" and "ebay ads" on the same page.

As I understand it, you are not allowed to present contextual ads from Google and anyone else on the same page.

Re:Google TOS Violation (1)

Korgan (101803) | more than 8 years ago | (#15512354)

These will definitely not be permitted to share the same webpage as any Adsense ads. Google explicitly disallow any other contextual ads from being on the same page as part of the AdSense agreement.

That doesn't mean they can't be on the same site, just not on the same page.

Oh, and ad rotaters aren't allowed to share the contextual ads either. Google basically state that their ads must be statically on the pages, not in a rotater that might put other ads in that same web space at any point. In otherwords, your AdSense code essentially needs to be part of the template.

but what about... (1)

Whatistehmatrix (835267) | more than 8 years ago | (#15511421)

my chance to win a free ipod?

Hmm... not what it should have been (2, Insightful)

Firehed (942385) | more than 8 years ago | (#15511425)

I thought, by the title, that they'd be introducing a way where people with websites could sell off ad space to the highest bidder. Seems like it would have been a much better thing. Browse by website content and traffic - ad buyers get a price and market they want, and the sellers get to maximize their cost per ad. All it would take to implement is about five seconds in their database to add an "advertisement space" category.

Re:Hmm... not what it should have been (1)

michaelhood (667393) | more than 8 years ago | (#15512014)

adbrite.com

Re:Hmm... not what it should have been (1)

hondo77 (324058) | more than 8 years ago | (#15518122)

Seriously. I'm making much more with AdBrite than I was with Google.

Re:Hmm... not what it should have been (1)

Korgan (101803) | more than 8 years ago | (#15512339)

Not exactly a difficulty. Most of the non-contextual ad companies do this already. Adbrite being one, but also many of the others like text-link-ads and so on.

All this is going to allow for is putting eBay listings on your own website. Essentially doing with marketplace listings what Google has done with web advertising.

Nothing spectacular, nothing new. Just more mess to filter through on the web.

publisher confidence (1)

WinEveryGame (978424) | more than 8 years ago | (#15511444)

In order to be successful with this, eBay will somehow need to build confidence with the publishers that they are indeed getting a good cut of the revenue that they send eBay's way.

Meg, I'm sorry (2, Interesting)

Super Dave Osbourne (688888) | more than 8 years ago | (#15511587)

but isn't the 400+ million you sold in stock in 2003/4 enough? As a former seller (and God what a life it has been after eBay's promises) and no-longer-buyer of eBay garbage I'm sooooo overly excited to hear that eBay is going to be bending over the buyer and seller again. This time with crap that has nothing to do with the Seller of the item at hand, but somebody else's shlock. I guess I'm getting really jaded with consumerism, and eBay's shotgun approach to marketing using other's paying pages to do it is why.

eBay... (1)

Deliveranc3 (629997) | more than 8 years ago | (#15511857)

Running ad's against their own sellers?

Or perhaps their search algorithms suck so much they need to use google ad's to provide the best sales advice!

Kudos eBay, you've joined corperate America! You're bitting your own ass!

I'm sure this will lead to a decrease in fees. (0)

Anonymous Coward | more than 8 years ago | (#15511923)

Yahoo's auctions have ads all over them. That's fine and dandy, because that allows them to be free. Fee-less. Whatever. You can re-list ad infinitum and never incur any expense. So, naturally, if eBay is going to give every auction page a smattering of ads, then it will also lower its fees. Right? Right?!?

Don't they already? (0)

Anonymous Coward | more than 8 years ago | (#15512073)

Didn't they already try this? Or are they making it less offensive? A while back, every time I googled something, I'd get a "Buy $X on E-Bay," link. It worked great till you searched for something like "slaves."

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