eBay to Enter Contextual Ads Market 55
prostoalex writes "Reuters reports eBay is planning to roll out its own contextual ads network, thus claiming its stake in booming Internet advertising market. Currently both Google and Yahoo! run contextual ads programs (AdSense and Publisher Network, respectively) with MSN's AdCenter not open to publishers yet." From the article: "What goods appear in any particular advertisement will be determined by the keywords on that Web page, a technique known as contextual advertising. A sports Web site would feature links to sporting gear or memorabilia from eBay, for example. As listings change on eBay, advertising automatically changes on affiliated Web sites to reflect the new products or services for sale on eBay. Web site affiliates receive a cut of 40 percent to 70 percent of sales, depending on volumes."
Re:Yay! (Score:1, Funny)
Re:Yay! (Score:2)
YAY! YAY! Check Out eBay's New "SOCIAL SHOPPING" (Score:1)
More ads.... (Score:1)
it's COMPLEX... (Score:1)
Cool. Ads for what?
That's not the point... it's COMPLEX.
I Wish (Score:2, Offtopic)
Re:I Wish (Score:4, Funny)
You suck.
(Are you coming back to Slashdot?)
Re:I Wish (Score:1)
How can they investigate it? All that they have is one person's word against another.
Re:I Wish (Score:1)
Also, if someone sells you a fake, then you have the fake to hand to prove it is a fake. Pretty easy really.
The only reason eBay won't bother is because it is too much effort for them and it would lose them money. They will also lose money from listings and final valuation fees if they get rid of scammers. eBay has across their site, "protection this", "protection
Re:I Wish (Score:2)
The cheapest way to cover your ass as a seller (at least for those in the U.S.) is to use USPS delivery confirmation (50 cents for Priority Mail, 60 cents for First Class and Parcel Post). Just tack that onto the shipping cost. You then get a tracking number that you can enter at the USPS web site to give you the delivery status of the package. Additionally, fo
um....... i don't think so (Score:1)
For the non-eBay users... (Score:2)
Good news (Score:2)
Re:Good news (Score:2)
Buy generic. Buy local.
Re:Good news (Score:2)
I've heard stories about people being banned from adsense due to accusations of click fraud, when they swear they never clicked on their own ads. Of course they could be lying, but it makes sense that if google sets some crite
Riiight. (Score:5, Funny)
Misery
Looking for Misery?
Find exactly what you want today.
www.eBay.com
Agony
Browse a huge selection now
Find exactly what you want today
www.eBay.com
Loss
Whatever you're looking for
you can get it on eBay.
www.eBay.com
I'm sure a system they run will show the same understanding of the point of having contextual ads.
Re:Riiight. (Score:3, Funny)
Looking for Misery?
Find exactly what you want today.
www.eBay.com
Its been a while since I saw that excellent film; ebay might be a good place to pick it up cheap.
Agony
The perfume? I hadn't thought of looking on ebay; its hard to find in stores.
Loss
The memoir deconstructing a young man's response to his mother's death... by Wyatt Van Wendels... maybe ebay can beat Amazon.com's $15 price tag?
Re:Riiight. (Score:1)
Re:Riiight. (Score:1)
My favorites (Score:1)
nuclear reactor, uranium, smelly feet, dead rat, bitch slap, fire, rip off
I wonder how much dead rats are going for?
I would be willing to put up auctions and then bitch slap the highest bidder!!!
Algerath
Re:Riiight. (Score:1)
New and second hand at eBay.
www.ebay.com
Worked for slaves, whales etc.
Re:Riiight. (Score:1)
A little competition will be good... for users... (Score:2)
Anyway, this will be appreciated by small-time website publishers. A couple years ago there was only one reputable pay per click option for most small sites, Google's adsense. Nobody really knew how much of a share Google takes from each click -- actually, we still don't. But a little bit of competition will hopefully drive the
Re:Extension (Score:2)
Note: Mind the spaces that slashcode mindlessly inserts in this config file. There are no spaces in it, so you can safely delete them all.
Re:Extension (Score:1)
contextual (Score:2, Funny)
Beer (Score:2, Informative)
Re:Beer (Score:1)
Comingle with AdSense? (Score:1)
We'll see how well these ads do. (Score:2, Interesting)
The way ebay's advertising has been going so far.. (Score:1)
Slaves
Looking for slaves and slave related itmes?
Find exactly what you want today!
www.eBay.com
(It seems that googling "slaves" no longer brings up an eBay ad, but you get the point)
Re:The way ebay's advertising has been going so fa (Score:1)
Re:The way ebay's advertising has been going so fa (Score:2)
Is that with the face melting feature?
I lost faith in contextual ads.. (Score:2)
Google TOS Violation (Score:1)
As I understand it, you are not allowed to present contextual ads from Google and anyone else on the same page.
Re:Google TOS Violation (Score:2)
That doesn't mean they can't be on the same site, just not on the same page.
Oh, and ad rotaters aren't allowed to share the contextual ads either. Google basically state that their ads must be statically on the pages, not in a rotater that might put other ads in that same web space at any point. In otherwords, yo
but what about... (Score:1)
Hmm... not what it should have been (Score:3, Insightful)
Re:Hmm... not what it should have been (Score:2)
Re:Hmm... not what it should have been (Score:2)
Re:Hmm... not what it should have been (Score:2)
All this is going to allow for is putting eBay listings on your own website. Essentially doing with marketplace listings what Google has done with web advertising.
Nothing spectacular, nothing new. Just more mess to filter through on the web.
publisher confidence (Score:1)
Meg, I'm sorry (Score:2, Interesting)
eBay... (Score:2)
Or perhaps their search algorithms suck so much they need to use google ad's to provide the best sales advice!
Kudos eBay, you've joined corperate America! You're bitting your own ass!