Tricks of the Podcasting Masters 95
aceydacey writes "Tricks of the Podcasting Masters is a good read if you want to find out the who, what, when, why and where of the podcasting phenomenon. It is not a technical re-hash of the hardware and software tools of podcasting, but rather a discussion of the creative side of podcasting, its history, personalities, techniques, tricks and motivations. It is a good read for anyone interested in creating and promoting a podcast, and also for anyone who is interested in the inside scoop on what makes podcasters do what they do." Read on for the rest of Ron's review.
Tricks of the Podcasting Masters | |
author | Rob Walch and Mur Lafferty |
pages | 362 |
publisher | Que |
rating | 8 |
reviewer | Ron Stephens |
ISBN | 0-7897-3574-1 |
summary | An inside look at the world of podcasting. |
The authors are both well known pioneers of the podcasting genre. Rob Walch is the host of the popular Podcast411 show, and during the year a half this show has run, he has interviewed over 150 podcasters, including Adam Curry and almost every other luminary in and around podcasting. Mur Lafferty is the host of the Geek Fu Action Grip podcast, famous in Science Fiction circles, and the I Should be Writing Podcast, for aspiring authors.
The book excels in offering detailed advice to podcasters on how to improve and market their shows. Many of the big names in podcasting are quoted at length giving their advice, and the authors give candid, sober counsel that is not sugar coated with what the aspiring podcaster wants to hear. The theme is that doing a great podcast is hard work, and if one is willing to invest the time and effort, the book has plenty of helpful hints. This advice is of a practical nature including time management, how to stay motivated, and how to talk in front of a microphone and not sound like a robot. Podcasters will appreciate the pragmatic advice on how to script and edit a show, and how to relate to an audience effectively.
There is a lot of material on how to market and promote a podcast, and some of this advice is surprising, including innovative ideas on how to reach out beyond the podcasting community to the wider society, local media and unrelated internet activities. For some podcasters, this will be the most valuable part of the book.
The authors have both succeeded in turning their podcasting into at least part time careers, but their advice on monetizing podcasts is among the most sober and straight shooting I have ever seen or heard. They very carefully share all the revenue generating methods and ideas they have come across, and how to best exploit them; but they nevertheless give the grim statistics about how few podcasts will ever actually turn a profit, much less allow a podcaster to quit his or her day job.
There is a large section of the book devoted to detailing sixteen different genres of podcasting, such as audioblogs, comedy casts, educational, gaming, religious and spiritual, interview casts, music, news, politics, radio dramas, Q-Podders (alternative lifestyles), science fiction, sex, tech, sports and the written word. Four to six podcasts of each genre are highlighted including quotes from the shows' hosts. There is also coverage of the legal and ethical issues involved in podcasting , such as music licensing and laws concerning wire tapping that might come into play when conducting interviews by phone.
Utilizing the authors actual experience as consultants, the book is also a good resource for corporate podcasters who are using podcasting to market, promote or enhance existing businesses or information media. This is material not found in any other podcasting book I have read.
Much of the allure of the book is in the feeling of being on the inside, seeing what it is really like to be a pioneer in a hot new internet phenomenon. As such, this book will not age as quickly as other podcasting books that focus mostly on how to pick and use specific software and hardware podcasting tools. On the other hand, if you need detailed help on using such tools, this book is not the one for you.
On balance, I really enjoyed this book. If you have an interest in podcasting, either as a listener or a podcaster, you probably will enjoy it also. If you are not already interested in podcasting, this book might or might not stimulate you to look into it further, but at least you will find out what all the fuss is about.
As an exercise in full disclosure, I should confess to hosting two podcast series of my own, the AwareTek philosophical podcast, and the Python411 podcast about the Python programming language."
You can purchase Tricks of the Podcasting Masters from bn.com. Slashdot welcomes readers' book reviews -- to see your own review here, read the book review guidelines, then visit the submission page.
Re:Huh? (Score:1, Funny)
Do you need a book like that?
Re:Yawn... (Score:2)
Re:Nope (Score:2)
Re:Nope (Score:5, Funny)
Re:Yawn... (Score:2)
It's an Anarchocapitalist/Libertarian podcast. I hang out on their forum [freetalklive.com] a lot, it's pretty good as far as forums go, which means it's only 80% drivel (instead of 95%+)
FTL is also on the radio; on Saturday nights they have about a dozen affiliates [freetalklive.com]. It's pretty cool to call in to a podcast with essentially zero phone screening and find yourself on the airwave in a dozen cities across the US. And yes, they will talk abou
Podcasts worth a Listen (Score:2)
Bad Cop, No Donut [sympatico.ca] A weekly summary of North American Police Abuse
Crap From the Past [crapfromthepast.com] Music from the 70's and 80's that FUN to listen to. "A graduate course in Pop Music"
Polyamory Weekly [podcast.net] Polyamory Weekly: a show about polyamory, or ethical non-monogamous relationships
Not safe for work, but Distorted View [distortedview.com] is a twisated, sick summary of the day's dumb news stories and the host's lack of money.
Re:Yawn... (Score:4, Insightful)
Besides, let's face it...the majority of it is people talking about stuff they know nothing about.
Oh...no wonder you get modded down
(/obligatory poke at slashdot posters)
Re:Yawn... (Score:2)
Audio compression, streaming audio, and portable digital music players all existed long before the iPod. I'm getting tired of everything getting iThis or PodThat stuck to it as if Apple invented it all.
The iPod is like the Sony Walkman: it's not the first, it's just the first to make it big.
Re:Yawn... (Score:2)
True, but what has made it mainstream, and caused someone to give it a specific name, is that the audio files are now enclosed in a standard subscription format that popular audio players can parse and automatically download new episodes when they become available.
Re:Yawn... (Score:1)
See that's where I think I've gone right. I may not know a lot about some of the subjects, but I talk to people who do.
Re:Yawn... (Score:2)
The fact that you can play back an MP3 stream while downloading it incidental to its purpose... that is, downloading it for later playback... possible on some sort of audio device, say, an iPod?
Re:Yawn... (Score:2)
Why does the late-comer iPod get the credit?
Re:Yawn... (Score:2)
Re:Yawn... (Score:1)
By the way, you are not allowed to call it slashdot posting. Actually, all internet discussion is henceforth to be called "nogging", "nogposting", or "nogreading". I mean, hey, I discuss stuff on the internet.
Re:Yawn... (Score:3, Informative)
I think it's important to understand that the Internet is still new, and we haven't figured out everything that will work on it yet. I find it, well, cynical, when new innovations come about and people say "it's just moving data from place to place and we could do that on the Internet in 1972".
Today, there is a new and remarkable movement of radio shows being distributed on the Internet, and it's called "podcasting
Re:Yawn... (Score:1)
I think just as in blogging
Full disclosure (Score:2, Informative)
Oblig. (Score:4, Insightful)
2. Find & replace 'blog' with 'podcast'.
3. Find a publisher.
4. Profit
Yes, I understand that there are differences between blogging and podcasting -- but not that many in the long run. One could easily recycle so much 'blogging' material for 'podcasting' that I frankly see little need to discuss podcasting.
And pardon the apostrophes for 'blog' and 'podcast' -- it's just that I hate both terms and resist allowing them into my personal dictionary. Now get off my lawn.
Re:Oblig. (Score:2)
Re:Oblig. (Score:3, Funny)
You think? Pogs [badfads.com] went out with OK Soda and that Soul Asylum album everybody had. I don't think anybody really wants to listen to a radio show about pogs. But hell, I've been wrong before.
Re:Oblig. (Score:2)
also, plogcasting sounded bad.
Re:Oblig - not even close (Score:3, Insightful)
Re:Oblig - not even close (Score:1)
Re:Oblig. (Score:2)
Personally, I love the terms. I think it's a sign that the outrageous cyberpunk literature of the early 1980's wasn't so outrageous after all. I mean if you think about it, the Internet, particularly the Web, really is allowing people to talk to more people than they could without this technology. Words like 'blog', 'podcast' just go to show th
Save $17.99! (Score:2, Funny)
Re:Save $17.99! (Score:1)
How many are "streaming"? (Score:3, Interesting)
But anyhow, I never "stream" these recordings; I just download them for offline listening.
Re:How many are "streaming"? (Score:2)
No streaming occurs.
If you've subscribed to a show with an application that supports RSS enclosures, the files are downloaded automatically. Not streamed. Downloaded to your hard drive, in full.
The folks you talk about are pretty much doing the same thing, only they're missing out on having it delivered to them. It involves a bit more work for them; they have to go find the actual mp3 files and download them. Podcasting lets you not have to worry about checking f
FOX News Podcast?? (Score:1, Flamebait)
Re:FOX News Podcast?? (Score:2)
And for the record, what you need to make a good podcast is the ability to read a script without sounding like you're reading a script, or to pull shit out of your ass without sounding like you're just rambling. No matter how self-righteous you are, in the end, people only want to listen to your blog to be entertained, so at least TRY not to be a complete and utter amateur.
Re:FOX News Podcast?? (Score:2)
Because it's yet another way to fearmonger to the masses of course!
Re:Quick Question (Score:2, Funny)
Re:Quick Question (Score:1)
Re:Quick Question (Score:2)
How do you measure worthwhile? If you're trying to make a buck by selling advertising, or even subscriptions, then I guess you've got some sort of absolute measurement, but if you're an amateur, you're probably as much motivated by your own interest in the topic and podcasting in general, and the number of listeners, while ego-boosting, is probably not that important to whether you keep going, right?
Re:Quick Question (Score:1)
Re:Quick Question (Score:2)
Yes, I have a couple of dozen shows in the "Podcasts" section of my iPod, but almost none of the are true podcasts. I listen to NPR, BBC, CBC, and other radio content, time-shifting it using podcasting as the delivery method.
The only true podcasts that I listen to are well-produced, well-thought-out shows that I consider radio quality. Some of these really do not have a place on the radio. Some are really well put together but are purposely not polished e
Re:Quick Question (Score:2)
Re:Quick Question (Score:2)
Re:Yawn is right (Score:2, Interesting)
I'd have to disagree with you. I listen to a bunch of podcasts - some are about technology, others are about recent events. I like to keep up with this stuff while driving to/from work. The good ones will give you more in-depth information on a topic.
You figure which ones are worth listening to just like you figure out which tv shows or movies to watch.
I bought the sister book in the series (Score:1, Troll)
Re:Do Podcasts Suck? (Score:1)
It sucks way less!
http://www.krimson-news.com/ [krimson-news.com]
You need to read a book now? (Score:1)
For the rest of it, it comes down to common sense. Do some research, make sure your sound levels are okay, and whatever you do, don't expect to make any sort of money from it(though if you do thats a bonus).
What I Do [localfoss.org]
Podcasts are not profitable, but podcasting can be (Score:4, Insightful)
At the recent Podcast Academy at Boston University, one of the big messages that I heard over and over was this: You won't be able to quit your day job and podcast full time. What you may be able to do though, is quit your day job and tell others how to podcast.
For better or worse, there are many individuals, organizations, companies, and even governments getting involved in podcasting. Many of them feel that they need consultants to guide them along the way. If you can put a moderately popular show together, the money may come from helping others to do the same.
Re:Podcasts are not profitable, but podcasting can (Score:2)
Dawn and Drew? (Score:2)
Financial Rule of Thumb #62 (Score:2)
As an added bonus (really a naked attempt to get you to buy my forthcoming opus, 'Financial Rules of Thumb That Will Make You Filthy Rich'), I'll share this Corollary to Rule #62, with you:
Simple - Just Ask a Ninja (Score:4, Funny)
It's like a factory that produces apple pies for whales, that's the simplest way I can describe it.
Ask a Ninja [askaninja.com]
Step #1: Ignore things like this. (Score:1)
Here is the Value of Podcasts and Podcasting! (Score:3, Insightful)
Podcasts are basically Radio Shows on the Internet (Like Howard Stern or Rush Limbaugh or Dr. Ruth), but what makes them special is how the Shows are delivered to the user.
Podcasts are like Magazine Subscriptions. With a magazine subscription you register for a magazine (podcast) and then every so often the publisher (podcaster) will send one to your house (Granted with podcasts the aggregator goes out and fetches it. Now after the Magazine is delivered, it sits in your Mailbox (aggregator) until someone removes the Mail and puts it on the Kitchen Table (iTunes). You then decide when you want to read that magazine (Daily Source Code) or some other magazine or you can just throw it away because it no longer interests you. You can also cancel any subscription at any time.
Now there are a couple of key differences between Podcasts and Magazines.
With Podcasts, you only receive those you have subscribed to. There are no unwanted L.L. Bean or Victoria (XXX) Secrets Magazines cluttering up your mailbox. Actually that is one of the great points of Podcasting (so Far) it is Spam Free - oops I mean Junk Mail free. And Talking about Free - Podcasts are Free - Yup they don't cost a dime or even any Frequent Flyer Miles.
Many people find particular podcasts very valuable. Podcasts empower individuals to reach a global audience, no matter how specialized or small.
Podcasts give complete control to the audience, the individual listener, who can choose exactly which content to listen to, with no spam or irrelevant material included.
Millions of people enjoy podcasts, especially the time-shifting aspects of podcasting. One can listen while driving, jogging, exercising or whenever.
Sure, audio streaming on the net is old news. Before blogs, written journals on the web existed. Before the printing press, books existed. It's a matter of scale and an issue of technology empowering millions of people to do what only a few did before.
Ursus Maximus
Re:Here is the Value of Podcasts and Podcasting! (Score:1)
Re:Here is the Value of Podcasts and Podcasting! (Score:1)
A 'podcaster' will not say something twenty times to make it sound right. A 'podcaster' will just say what's on his mind, without any preparation, and get it done with. Maybe cut a little here and trim a little there, but it's always going to be the same crappy quality microphone recording the same crappy voice and stupid material with his very slow and hardly understandable, localized pronounciation. I would much rather either have the material in written form
Re:Here is the Value of Podcasts and Podcasting! (Score:1)
Re:Here is the Value of Podcasts and Podcasting! (Score:1)
This can be directly metaphored to the technology behind XML. If you recieve an XML file, you decide how you want to interpret the file, how to represent it and what else to do with it. If you, however, recieve an image (ie png, jpg), the image can only be represented in one way.
Hint: "image" is metaphor for podcast. "XML File" is metaphor for plaintext material.
Also, you s
Re:Here is the Value of Podcasts and Podcasting! (Score:1)
The medium is the message (Score:1)
Sometimes it helps to read about a subject, and then hear about it, to go back and forth. Universitiy professors have understood this for hundreds of years.
Counter-intuitively, it works extremely well for learning programming concepts. Read about the concepts, use the concepts, listen to a lecture abou
One key element... (Score:2, Insightful)
Re:One key element... (Score:2)
Re:One key element... (Score:1)
Honesty is a funny thing... (Score:2)
As an exercise in full disclosure, I should confess to hosting two podcast series of my own, the AwareTek philosophical podcast, and the Python411 podcast about the Python programming language."
Full disclosure?! You sir, are going to be a good politician some day. Using a term which still has good connotations due to not being misused enough yet, and spinning your own shameless commercials as doing the readers a favour. Bloody hell!
Not that I think there's any wrong with plugging yo
like a rolling stone... (Score:1)
Re:like a rolling stone... (Score:2)
Whatever gets you through the night... (Score:1)
Please pardon my regression into late 50's early 60's jargon..since I wrote that review of Rob Walch's book about the podcasting phenomenon, I have learned that it is a fact that Bob Dylan will release his latest album (first in almost five years---the last was released on September 11, 2001) and, for the first time I can personally recall, he has also released the name of the album in adv
Re:Whatever gets you through the night... (Score:2)
Lack of belligerence? I told you to the stop the sanctimonious crap for gods sake, if that's not being belligerent, what is?
How do you sleep at night? (Score:1)
I wish that for just one day
I could walk inside your shoes
Then I could see what a drag it is
To be you...
http://www.awaretek.com/ [awaretek.com]
How much can a book help? (Score:2)
Well means good pacing, good language, and a conversational tone. You have to get used to hearing your own voice and speaking without immediate feedback from your audience. I don't know how much a book could help with these things.
Just practice and practice, podcast and podca
Re:How much can a book help? (Score:2)
Man. 130 hours? That'd take me around five and a half days to listen to. And you say you've done more than one? Amazing!
--
J'adoube
Value of Podcasting (Score:1)
If I was to start a podcast, I would have to think about what kinds of things would I be competant to talk about. Think about a radio show people would listen to. Would they listen to an uninteresting person talking about the fin