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First MS Retail Stores Will be In Scottsdale, AZ and Mission Viejo, CA

timothy posted more than 5 years ago | from the probably-good-swag-on-day-1 dept.

Microsoft 189

UnknowingFool writes "MS has announced the locations of its first two retail stores. The first one will be located at The Shops in Mission Viejo, CA sometime in the fall. There is an existing Apple store at the location. The second one will be located in Scottsdale Fashion Square in Scottsdale, AZ. That location does not have an Apple store. According to Corporate Communications Director Kim Stocks, the locations were picked because they were 'hot markets,' presumably meaning high traffic. Also, the stores will sell laptops, Zunes, Xbox 360s, MS and 3rd party software. No details on which laptops were provided."

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Hardware? (3, Interesting)

LeinadSpoon (1602063) | more than 5 years ago | (#28871767)

Does anyone know if they have a deal with a hardware manufacturer? Which companies' laptops will they sell?

Re:Hardware? (1, Funny)

mattack2 (1165421) | more than 5 years ago | (#28873037)

Gee, they're locating near Apple stores.. they could just point them over there.

Wrong! (3, Informative)

Anonymous Coward | more than 5 years ago | (#28871787)

The Scottsdale loc does have an Apple store; it's shiny, new and enormous. I just bought a mac-mini there a couple days ago.

Re:Wrong! (1)

PotatoFarmer (1250696) | more than 5 years ago | (#28872203)

Isn't the Apple store in the new Scottsdale Quarter? That's on the opposite end of town, unless there's another one I'm unaware of.

Re:Wrong! (3, Informative)

sidesh0w (32371) | more than 5 years ago | (#28872571)

Yeah, the only Apple store in Scottsdale is like 10 miles north of there, near Keirland Commons not Fashion Square. I can, however, confirm its shininess.

Re:Wrong! (0)

Anonymous Coward | more than 5 years ago | (#28872579)

I was just there a few weeks ago and I did not notice an Apple store. Always wished they'd have one, because I'd have to drive down to Chandler any time I wanted something. Where would they put it??? The whole GD place is under construction... dunno if you know what you're talking about...

Fashion Square? (1)

overshoot (39700) | more than 5 years ago | (#28872581)

The Scottsdale loc does have an Apple store; it's shiny, new and enormous.

Are you sure you're not thinking of the east side of Scottsdale Road, opposite Kierland Commons?

Hot markets = upscale? (2, Informative)

flanksteak (69032) | more than 5 years ago | (#28871803)

Having worked at a restaurant in the Fashion Square during college, I can only assume that when they say "hot markets" they mean "frequented by a wealthier demographic".

Not that I expect an MS store to compete with WalMart, but these first two locations seem to target flush consumers.

Re:Hot markets = upscale? (0, Troll)

ionix5891 (1228718) | more than 5 years ago | (#28871989)

flush consumers

i taught these species went extinct

Re:Hot markets = upscale? (1)

Naturalis Philosopho (1160697) | more than 5 years ago | (#28872099)

Nah,just that the new "hip" is to look like you're being tight with your money, "oh, look at me forgoing my Gucci for Eddie Bauer". It's actually the perfect time for Microsoft to open stores... nothing says that you're cheap and shows that you're stupid like buying a windows laptop *rimshot*. And remember, just because your investment income doesn't match your $300K salary right now doesn't mean that you're poor.

Re:Hot markets = upscale? (0, Troll)

ionix5891 (1228718) | more than 5 years ago | (#28872163)

Troll? jebus someones ego got bruised easily

Re:Hot markets = upscale? (1, Funny)

Anonymous Coward | more than 5 years ago | (#28872709)

Yeah, sorry bro. It happens! I had a mod point to burn. No hard feelings though

Re:Hot markets = upscale? (2, Insightful)

fuzzyfuzzyfungus (1223518) | more than 5 years ago | (#28872125)

I'd assume that MS has little interest in trying to compete with their existing (and already hugely effective) low-margin/low-end product sales channels. There are already numerous outfits moving cheap wintels by the palletload, an unsexy job, but one that requires considerable logistical skill.

Where MS's existing sales channels are making very little headway, comparatively speaking, is the high end. These numbers [arstechnica.com] suggest that just over 90% of computers that sold for over $1,000 were macs. That is pretty grim news for MS. Targeting wealthy areas, with retail stores designed to improve brand image, is presumably an attempt to counter that, not move more generic wintels, something that already happens without intervention.

Re:Hot markets = upscale? (1)

Achromatic1978 (916097) | more than 5 years ago | (#28872401)

These numbers suggest that just over 90% of computers that sold for over $1,000 were macs. That is pretty grim news for MS.

They did no such thing. They suggested that 90% of dollars spent on a "premium PC" was spent on a Mac. By the mechanism they used, one $5000 Mac Pro accounted the same as 5 $1000 Dells. See the flaw?

Re:Hot markets = upscale? (2, Insightful)

iluvcapra (782887) | more than 5 years ago | (#28872791)

See the flaw?

Yeah, Dell lost a $5000 high-roller customer that probably bought an manufacturer warranty and will buy branded software and peripherals.

Re:Hot markets = upscale? (1)

Captain Spam (66120) | more than 5 years ago | (#28872309)

No, what they meant by "hot markets" was that, for instance, one of the stores was in Scottsdale, AZ. Pretty much anywhere in Arizona is ridiculously hot, year-round.

Re:Hot markets = upscale? (1)

greyline (1052440) | more than 5 years ago | (#28872773)

This Microsoft Store brought to Arizona by JOHN MCCAIN

Anyone Going? (2)

Grimm_DH (1148225) | more than 5 years ago | (#28871813)

Would be interesting to hear from people who actually go to one of these stores.

Re:Anyone Going? (5, Funny)

Man On Pink Corner (1089867) | more than 5 years ago | (#28872153)

I just got back from the Mission Viejo store. They're serving free beer! At least, they said it was beer, I've never had bright-red, fruit-flavored beer served with ice in a glass pitcher before. Anyway, apart from the cherry-flavored sugary stuff they said was beer, the Microsoft store experience is a well-executed, classy affair that calls to mind the most elegant retailers outside the technology sector, from Nordstrom's to Saks Fifth Avenue to Neiman Marcus. There was free beer, and the tranquil, soothing environment makes you feel like you're the only customer in the store (which I'm sure was just a coincidence in my case) and really puts the crowded, noisy atmosphere in the Apple store to shame.

Clearly, Microsoft, under the forward-looking leadership of CEO Ballmer, has taken a bold yet welcome step into the world of luxury retail. Their new storefront strategy looks like a can't-miss proposition. And the beer, did I mention the beer was really good? And it was free, too, I'm pretty sure I mentioned that. Anyway, I look forward to returning, once I've installed these new copies of Vista Ultimate Edition I just picked up. Thanks, Steve!

Re:Anyone Going? (0)

houghi (78078) | more than 5 years ago | (#28872767)

About the drink. Most likely it was a Belgian Kriek [wikipedia.org] . By adding ice to it, Microsoft has done what it does best: they took a great product and watered it down.

In Belgium there would be a mob lynching if they would see somebody do that.

Re:Anyone Going? (1)

nbert (785663) | more than 5 years ago | (#28872249)

There is just one thing that interests me about those stores: According to the leaked ppts they are actually considering to have private birthday parties there. I'd like to know who would actually pay for celebrating in a MS store and what the program for that would look like.

I just can't think of any way which doesn't result in utter embarrassment for everyone involved.

Re:Anyone Going? (2, Funny)

grub (11606) | more than 5 years ago | (#28873159)

Would be interesting to hear from people who actually go to one of these stores.

I'd happly walk into a porn store wearing nothing but shorts and sandals and report back to you. But an MS store? I'll have to buy a trenchcoat and fedora to go with my black glasses.

Yuck!

Going the way of Gateway (4, Funny)

hfsys (1373009) | more than 5 years ago | (#28871821)

Hey didn't Gateway open retail stores, right before their final demise? This is't really a bad thing then, is it?

Re:Going the way of Gateway (2, Interesting)

SCPRedMage (838040) | more than 5 years ago | (#28872111)

I wouldn't bet on it; after all, Microsoft is Too Big to Fail, right?

Re:Going the way of Gateway (0)

Anonymous Coward | more than 5 years ago | (#28872549)

Yes, because Microsoft is really in dire financial straits, after all. </sarcasm>

Oh, wait, let's go with another analogy! Hey, didn't Apple open retail stores, when pundits were touting they were on the brink of bankruptcy? How'd that work out for them?

(Note: I'm not saying the stores will do well or poorly, but JESUS people, at least wait until you see one before you judge.)

Re:Going the way of Gateway (1)

SCPRedMage (838040) | more than 5 years ago | (#28873003)

Fail Troll takes humor seriously...

Re:Going the way of Gateway (1)

AvitarX (172628) | more than 5 years ago | (#28872757)

The problem with the Gateway stores is that they didn't have Computers in them.

They still had decent brand image at the time, and I know people that went to them. But if you have to mail-order your computer, why go to a retail store?

Re:Going the way of Gateway (1)

mattack2 (1165421) | more than 5 years ago | (#28873165)

I presume you mean computers to buy on the spot.

I could see going to a retail store to look at/use the product for a little while to see if it fits your needs even generally, before mail ordering something that you'd send back close to instantly.

Re:Going the way of Gateway (1, Insightful)

Anonymous Coward | more than 5 years ago | (#28872873)

Gateway isn't dead, they have just become tiny and are now sold through big box stores as they should have done long ago.

The Gateway stores always did baffle me (I was employed at one for a couple years). The other pc mfg's were supported by big box stores, who paid the rent/employees/utilities/inventory/etc. Apple can get away with it at the moment because of their specialty products that the masses care about. I think without the ipod/iphone revolution, Apple stores would become extinct in no time. Microsoft is not a sexy brand though, and nobody is lusting over the new version of Office enough to go drool over it on display at a mall.

Microsoft has become the bandwagon company. They aren't innovating, only trying to snap up parts of markets that their competitors were first to and have better products on. Bing and Zune being the most obvious examples.

If Microsoft wants to become top dog at something, they should try setting the mark instead of chasing it.

Talk about a lousy job... (4, Insightful)

jcr (53032) | more than 5 years ago | (#28871823)

Working at the Microsoft store in a mall where there's an Apple store would be a painful experience.

-jcr

Re:Talk about a lousy job... (1)

oahazmatt (868057) | more than 5 years ago | (#28871913)

Working at the Microsoft store in a mall where there's an Apple store would be a painful experience.

Yeah. People think that "East Coast/West Coast" thing is bad, but this -- Sheesh.

Re:Talk about a lousy job... (0)

Anonymous Coward | more than 5 years ago | (#28871921)

Nah, it'd be a great job. You'd be able to catch up on all your email and web-surfing. They'll end up looking like the Sony retail stores... full of shiny things that nobody gives a hoot about. Except more boxes of software and fewer shiny things, in Microsoft's case.

Re:Talk about a lousy job... (1)

FranTaylor (164577) | more than 5 years ago | (#28871963)

Employees at Microsoft stores will be drowned in "can you help me fix my computer" requests.

Re:Talk about a lousy job... (2, Insightful)

amicusNYCL (1538833) | more than 5 years ago | (#28872291)

What do you mean, you mean the employees who are specifically there to field those requests?

Last week, a document surfaced online showing concept sketches for a Microsoft store where people can order personalized laptops, take classes and get help from experts.

Re:Talk about a lousy job... (1)

AndrewNeo (979708) | more than 5 years ago | (#28872593)

In all seriousness, we can at least hope their techs they know what they're doing, like Apple's Geniuses and much unlike Best Buy's Geek Squad.

Re:Talk about a lousy job... (1)

maxume (22995) | more than 5 years ago | (#28871995)

It might depend on a little on how much each store paid.

I mean, the right to be smug isn't even worth $1 an hour to me.

Re:Talk about a lousy job... (2, Insightful)

iluvcapra (782887) | more than 5 years ago | (#28872185)

I mean, the right to be smug isn't even worth $1 an hour to me.

They pay about the same; technically, the Apple smug allowance is conveyed as a health benefit.

Re:Talk about a lousy job... (2, Funny)

Mike Buddha (10734) | more than 5 years ago | (#28872073)

Working at the Microsoft store in a mall where there's an Apple store would be a painful experience.

Yeah, it'd suck selling 10x the number of computers than the Apple store did. You wouldn't have time to annoy customers browsing your store, like the Apple store does. Also, I'd hate to have to be the one to have to stock the game section. That's a ton of work.

Re:Talk about a lousy job... (0, Troll)

cyborch (524661) | more than 5 years ago | (#28872155)

wooosh....

More like it would really reeaally suck to have all those smug apple fan boys drop by just to show off their new shiny hardware and try to mock the actual customers.

Re:Talk about a lousy job... (3, Interesting)

iluvcapra (782887) | more than 5 years ago | (#28872255)

They'll have to work pretty hard to sell 10x the number of computers... Common wisdom is that Apple stores have just about the highest revenue-per-square-foot in retail -- the 5th Avenue Apple Store in New York exceeds even Tiffany's [seekingalpha.com] .

Re:Talk about a lousy job... (1)

Achromatic1978 (916097) | more than 5 years ago | (#28872493)

Number of computers? Sales volume does not correlate to revenue per sq ft, perfectly. If I sell 10 $1000 laptops for every $3000 MBP you sell, well, I've trumped you in both revenue and volume.

Re:Talk about a lousy job... (2, Insightful)

iluvcapra (782887) | more than 5 years ago | (#28873007)

If I sell 10 $1000 laptops for every $3000 MBP you sell, well, I've trumped you in both revenue and volume.

Yes, but you have to do that, and no retail outlet has ever done that, because you pulled those performance figures out of yer butt. We've been through this before with the Gateway and SonySTYLE stores... the thing that sets the Apple stores apart is the on-site customer service operation/"Genius Bar", the good curb appeal and browser-friendly experience, and the relatively well-informed staff. The MS stores could do as well if they incorporate those things, but considering they computer hardware they sell isn't sold for premium prices, they'll never see the revenue or profits.

Who cares if you only sold one computer, if the other guy has to sell five in order to match your profit? The market share war is over, and Microsoft won. They now rule the world of cheap, poorly-supported computers.

Re:Talk about a lousy job... (1)

Achromatic1978 (916097) | more than 5 years ago | (#28873187)

You're not understanding. The point is that there's little correlation. How many laptops does Best Buy sell? Saying "it's going to be pretty hard to sell 10x the number of computers the Apple store does" is kinda silly when you have two vastly differing markets in terms of scale, economy, model choice. "Is it easier to convince (for example) 3x to part with $1,000 than it is to convince x people to part with $3,000?"

The comparison to Tiffany's in revenue per sq ft is meaningless. "Consumer store sells more product than high end jewelery. More at 11!". Revenue per sq/ft is really only a measure of rental/lease costs on a property, and has very little to do with retail success.

Apple-fealty is not a required, nor desired trait.

Re:Talk about a lousy job... (1)

iluvcapra (782887) | more than 5 years ago | (#28873193)

I guess this isn't very responsive, on reflection. Oh well, still right.

Re:Talk about a lousy job... (1)

LandDolphin (1202876) | more than 5 years ago | (#28872673)

So Tiffany's has a larger show room?

But...but....will they sell...Windows? (0)

Anonymous Coward | more than 5 years ago | (#28871859)

And if they do, is that even....LEEEEEEGUUULLL??

Re:But...but....will they sell...Windows? (0)

Anonymous Coward | more than 5 years ago | (#28871961)

Since when was it illegal to sell your own product? Or in your case illeeeeeeguulllll.

Re:But...but....will they sell...Windows? (0)

Anonymous Coward | more than 5 years ago | (#28872777)

[raspy voice] I will MAKE IT LEGAL [/raspy voice]

I hope they sell... (5, Funny)

dan_sdot (721837) | more than 5 years ago | (#28871889)

...Clippy the Action Figure!

Re:I hope they sell... (0)

Anonymous Coward | more than 5 years ago | (#28871959)

Actually, that'd be kinda cool to own - especially if it functioned as a an envelop holder or whatever

Re:I hope they sell... (2, Funny)

failedtoinit (994448) | more than 5 years ago | (#28872021)

They've already released the Windows paper weight, AKA the Microsoft EULA.

Re:I hope they sell... (3, Funny)

DoofusOfDeath (636671) | more than 5 years ago | (#28872097)

...Clippy the Action Figure!

"It looks like you're carrying a shotgu... oh dear."

Re:I hope they sell... (2, Funny)

pushing-robot (1037830) | more than 5 years ago | (#28872119)

Here you go. [thinkgeek.com] Just add some eyes and you're set.

just think of the confusion... (1)

Mr_Reaper (231387) | more than 5 years ago | (#28871945)

they will probably synchronize the release of new products, how will the fan boys figure out which line to stand in...

Re:just think of the confusion... (2, Funny)

pushing-robot (1037830) | more than 5 years ago | (#28872211)

I can't name too many Microsoft fan boys who are also Apple fan boys. I'd be more worried about the gang violence.

Well... Yeah... (4, Insightful)

Monkeedude1212 (1560403) | more than 5 years ago | (#28872041)

"Also the stores will sell laptops, Zunes, Xbox 360s, MS and 3rd party software."

I would hope that if theres ANY place I could find Microsoft Software, it'd be at a microsoft store. Not that I'd go looking anyways.

Its funny that they would open 2 locations to start, one with an Apple store nearby and one without - I would love to see the stats a month or two in. I'm curious if it'll make a difference.

Cool! (0)

Anonymous Coward | more than 5 years ago | (#28872057)

Congratulations to Microsoft. More choices are a good thing, no matter what anyone says. Also, it'd be fun to stand at the entrance to their store (and the Apple store) and hand out Ubuntu CD's.

All I know for sure (2, Funny)

T Murphy (1054674) | more than 5 years ago | (#28872059)

They'll never open the store since they won't dare cut the ribbon.

Re:All I know for sure (1)

AndrewNeo (979708) | more than 5 years ago | (#28872615)

ba dum tsh!

Dell, HP, Lenovo, Asus: TAKE NOTE! (5, Insightful)

mcrbids (148650) | more than 5 years ago | (#28872063)

Hey guys! You know that software vendor, you know, the one that you send really, really REALLY big checks to every weeK? You know, for license fees?

Well guess what? They're taking all that money you are sending them, and using it to build a private chain store in order to cut you out of the equation! Really makes you feelg good about that six-figure WEEKLY check you send them, doesn't it?

This is probably the DUMBEST possible move that MS could make - after 30 years of selling only through 3rd parties, setting up a 'bricks & mortar' chain while trends are to go virtual, while simultaneously pissing off their huge, multi-billion dollar partners... stupidity at its finest!

Only true if MS made laptops (2, Informative)

SuperKendall (25149) | more than 5 years ago | (#28872143)

Microsoft is going to have to sell somebodies laptops in the store - probably a mix of Dell and HP and possibly someone else.

So while they might irk the hardware makers they do not choose to sell, I don't think any of the makers are going to make a big deal of it.

Re:Only true if MS made laptops (4, Insightful)

sprag (38460) | more than 5 years ago | (#28872409)

Its yet another club that MS can use against the OEMs.

Don't like what MS demands for the desktop? Oops, I guess we can't sell your laptops in the stores anymore.

Promise to ditch linux? Yeah, we can make space for your wares in the stores.

This isn't good news for vendors no matter how you slice it.

Re:Only true if MS made laptops (1)

LandDolphin (1202876) | more than 5 years ago | (#28872733)

Yeah, being sold in more stores is certainly going to be horrible for the vendors.

They need to fix those laptops, in store (4, Insightful)

bigtrike (904535) | more than 5 years ago | (#28873045)

One of the worst problems with the Gateway stores is that they couldn't fix your computer, they could only ship it to be fixed, even if it just needed a disk swapped. One of the best features of the Apple store is that you can have your hardware fixed relatively quickly. If they're out of the part, you might have to get it the next day.

If MS can't fix any of the hardware they sell on site, even if it's from another vendor, it's going to hurt their reputation and make people hate the stores.

Re:Dell, HP, Lenovo, Asus: TAKE NOTE! (2, Informative)

SCPRedMage (838040) | more than 5 years ago | (#28872183)

Except that they aren't going to be selling computers of their own make, but systems made by companies like Dell, HP, Lenovo, or Asus.

Re:Dell, HP, Lenovo, Asus: TAKE NOTE! (1, Troll)

amicusNYCL (1538833) | more than 5 years ago | (#28872257)

Redmond-based Microsoft's stores are a way for the company to introduce consumers to its products in person, but they are not meant as a product showcase or a replacement for big electronics stores, Stocks said.

RTFA: it's not just for breakfast anymore.

Also, when was the last time you saw a laptop with "Microsoft" on the case? Microsoft *still* doesn't make their own laptops, they will *still* be selling laptops from Dell, HP, Lenovo, Asus, etc.

Stupidity at its finest indeed.

Re:Dell, HP, Lenovo, Asus: TAKE NOTE! (2, Funny)

value_added (719364) | more than 5 years ago | (#28872963)

Also, when was the last time you saw a laptop with "Microsoft" on the case? Microsoft *still* doesn't make their own laptops, they will *still* be selling laptops from Dell, HP, Lenovo, Asus, etc.

I think the strategy is not too dissimilar to donut chains selling "premium coffee". Instead of selling the usual low-grade commercial blends, they'll sell mediocre-grade coffee but tart up the cups and store displays and use an espresso machine to output crappy coffee.

In short Microsoft's strategy is to give people the impression they're in an Apple Store buying high-quality Apple Products.

Stupidity at its finest indeed.

I expect the real stupidity will be found at the Genius Bar -- "Did you try rebooting?"

Re:Dell, HP, Lenovo, Asus: TAKE NOTE! (1)

jamboarder (620309) | more than 5 years ago | (#28872463)

Last time I checked there were no laptops or desktops that were either manufactured or "Designed by Microsoft". So how exactly will Microsoft cut Dell, HP Lenovo, Asus, etc. out of the equation? How exactly will it piss them off if Microsoft sells their products in a Microsoft-branded store?

look at it this way (4, Funny)

nimbius (983462) | more than 5 years ago | (#28872091)

these stores arent so bad! now when your XBox red-rings, you can form lasting relationships as you return defective unit after defective unit to the same trusty store employees.

Re:look at it this way (2, Interesting)

AndrewNeo (979708) | more than 5 years ago | (#28872663)

Though to be honest, these could be a big hit (unfortunately, for the cause) if they sold and repaired Xbox 360's. On the spot exchange for a unit, just like Apple stores do.

Re:look at it this way (1)

AlexBirch (1137019) | more than 5 years ago | (#28872923)

Will they have a genius bar? If my Aunt Click-on-everything has messed up her computer, can I simply point her to the Microsoft Store store and expect them to fix it for free? Apple has a tax or premium built into their products for their service.

Should people expect Microsoft to fix their OS after they've installed every spyware software known to man? I'm sure that some Karl Rove disciple is busy printing out fliers explaining the Microsoft Store fixes all computers for FREE. Now that would be an interesting real life denial of service attack.

Re:look at it this way (1)

should_be_linear (779431) | more than 5 years ago | (#28873179)

Looking forward to see "pwn3d bar" inside, bartender in zombie costume and all...

AZ? CA ? (0)

Anonymous Coward | more than 5 years ago | (#28872129)

Damn Americans, think the whole world knows the abbreviations for the 50-something states ...

Re:AZ? CA ? (0, Funny)

Anonymous Coward | more than 5 years ago | (#28872313)

Sorry to give you that impression. We don't think the rest of the world knows the abbreviations for our states. We just don't care whether you do or not.

Re:AZ? CA ? (1)

amicusNYCL (1538833) | more than 5 years ago | (#28872557)

What's the problem? Is the only thing stopping you from visiting Scottsdale is that you don't know which state it's in and have no way of finding out?

'Hot Market' (2, Interesting)

alphasubzero949 (945598) | more than 5 years ago | (#28872149)

I didn't realize that Mission Viejo was such a hot market... No one goes to The Shops except for locals. If MS really wanted to 'showcase' their products they could have chosen a much more high profile-venue. And there are plenty in OC: The Spectrum, South Coast, Fashion Island, or even The Block. Not to mention the fact that there is a Costco across the freeway and a Best Buy a mile up. I'm sure they'll be happy to 'introduce' consumers to Microsoft (as if MS needs an introduction anyway).

Re:'Hot Market' (1)

value_added (719364) | more than 5 years ago | (#28873177)

I didn't realize that Mission Viejo was such a hot market... No one goes to The Shops except for locals.

A strategy that suggests it's Republicans who prefer Microsoft products?

Microsoft Genii? (1)

starglider29a (719559) | more than 5 years ago | (#28872215)

Are they going to have a Genius Bar?

Who will they recruit for THAT duty?

I often say to my lUsers:

I don't understand computers... I just know how to make them work. If I understood them, I'd be the richest man in the world. Oh, wait, he doesn't understand them, either.

Re:Microsoft Genii? (1)

AndrewNeo (979708) | more than 5 years ago | (#28872691)

Hopefully people more competent than the Geek Squad.

First 100 customers... (1)

Snufu (1049644) | more than 5 years ago | (#28872221)

get a free iPo- ...Zune, or a gift certificate to Macy- ...Sears or Cinnabo- ...Dairy Queen.

I hope you can type standing up... (0, Flamebait)

xactuary (746078) | more than 5 years ago | (#28872299)

...because they won't have any chairs.

Scottsdale, AZ? (3, Funny)

aquatone282 (905179) | more than 5 years ago | (#28872439)

Scottsdale is full of up-tight white people.

Up-tight white people buy BMWs and Macs.

???

Profit!!!

Wait. . .

Re:Scottsdale, AZ? (1)

LandDolphin (1202876) | more than 5 years ago | (#28872823)

Scottsdale is full of trendy people

Trendy peopel buy what they think is trendy

The hopes is that they will see the new store in Fashion Square and then purchase from it because it will be new

Once a few start purchasing from it, the trendy people will have to purchase to remain trendy.

Metreon? (1)

gEvil (beta) (945888) | more than 5 years ago | (#28872497)

What about the Microsoft store that's in the Metreon in SF?

Re:Metreon? (0)

Anonymous Coward | more than 5 years ago | (#28872589)

It closed down....

Re:Metreon? (1)

gEvil (beta) (945888) | more than 5 years ago | (#28872641)

Ahhh. I moved away from the Bay Area a while ago, so I didn't know. Either way, that store sucked!

Re:Metreon? (1)

bennomatic (691188) | more than 5 years ago | (#28873211)

Nonetheless, these are not MS's first two retail stores. Of course, for them to acknowledge the Metreon store would be to acknowledge that they've tried and failed, so from a marketing perspective, "first" it is!

put them next or inside Walmart, that's where they (5, Interesting)

Locutus (9039) | more than 5 years ago | (#28872621)

that's where they belong for the customers they have. As I've said time and time again, Microsoft is the McDonalds of computer technology. It isn't the worst, it is far from the best, but it is what it is and the average Joe/Josey who either doesn't want to do any thinking or can't is fine taking what's shoveled onto their plate. Apple stores work because they are high end and stylish so their stores work fine in various mall's but would not do so well next to Walmart. The Microsoft store isn't going to do anything but weaken their already weakening brand because it doesn't make sense to have a Microsoft store other than another attempt at marketing the brand.

Should be fun to watch this unfold because unlike other Microsoft failures, this failure will not take out the innovator in the market.

LoB

FIRsT (-1, Troll)

Anonymous Coward | more than 5 years ago | (#28872643)

visions going Development. BSD prima doonas to bring your own that suuport Don't walk around Won't be shouting you get distracted said. 'Screaming

Who wants to be the first asshat. . . (1)

kimvette (919543) | more than 5 years ago | (#28872841)

Who wants to be the first asshat and go to one of those stores and ask to buy a laptop with no OS preloaded, or better yet, a laptop with Linux preloaded on it?

Better yet, after purchasing a laptop, open it up, boot it, reject the EULA, and then request a refund for the windows license. :)

Re:Who wants to be the first asshat. . . (1)

Capt.DrumkenBum (1173011) | more than 5 years ago | (#28873213)

My "asshat" plan includes burning off a few Knoppix disks, then visiting the M$ store with them.

Grow a pair, Microsoft! (2, Interesting)

eyrieowl (881195) | more than 5 years ago | (#28872877)

If they had any chutzpah, they'd put one in Cupertino! Really, if they're competitive, beard the lion in his den!

The only good part of the store... maybe (5, Funny)

jameskojiro (705701) | more than 5 years ago | (#28872975)

The only good part of the store will be the gaming section with it's X-box 360s hooked up to 50" LCD TVs.
.
The rest of the store will suck.
.
I wonder if they are going to have someone dress up as clippy so that the children can beat them with pinata bats?

Dell Kiosk at Mission Viejo Mall (0)

Anonymous Coward | more than 5 years ago | (#28873019)

Four years ago, I worked retail at the Dell kiosk at the Mission Viejo Mall. Fully half of the customers purchasing new computers were buying because they stated they had a virus, had reinstalled Windows countless times, and just wanted to start over fresh. The strange thing was that less than ten percent of those also purchased anti-virus software. I'll wager that the new Microsoft store sees the exact same percentages.

But it's not the first! (1)

bennomatic (691188) | more than 5 years ago | (#28873141)

I distinctly remember one in downtown SF, in the same mall that has the Sony store and the iMax theater. Just because they tried it and failed and tried it again doesn't mean it's the first ever.

Marks and Spencers in the US? (1)

clickety6 (141178) | more than 5 years ago | (#28873147)

Great! At last no more having to buy god-awful Fruit of the Loom or tighty-whitey underwear!

Are they gonna have the food store with some decent cheese and wine and...

oh, wait... you meant Microsoft didn't you?

Bollocks!

I, thank you for you8 time (-1, Troll)

Anonymous Coward | more than 5 years ago | (#28873243)

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