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LifeLock Spokesperson's Stolen ID Inspires Lawsuits

timothy posted more than 5 years ago | from the now-he-is-a-formless-protoplasmic-blob dept.

The Courts 217

OrochimaruVoldemort writes "It seems as though LifeLock isn't as secure as Todd Davis makes it out. According to a LifeLock spokesman, his identity has been stolen. For two years, Davis has been daring hackers to steal his ID. Looks like he got what he wanted. CNN reports: 'Now, LifeLock customers in Maryland, New Jersey and West Virginia are suing Davis, claiming his service didn't work as promised and he knew it wouldn't, because the service had failed even him.'"

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Isn't this old news? (5, Informative)

ngth82 (1261748) | more than 5 years ago | (#23509072)

Isn't this old news? I thought I read about this months ago.

Re:Isn't this old news? (1)

nawcom (941663) | more than 5 years ago | (#23509270)

I just RTFA. very old news. some stranger in Texas got $500 from him a year ago. This seems to be a "LifeLock sucks as a service" CNN article.

Re:Isn't this old news? (1)

nih (411096) | more than 5 years ago | (#23509272)

dupe? slashdot? head explodes

Re:Isn't this old news? (-1, Troll)

Anonymous Coward | more than 5 years ago | (#23509340)

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The news is... (5, Informative)

dhj (110274) | more than 5 years ago | (#23509400)

The new news is that he is being sued. The old news is that identity thieves took his identity. The summary mentions the new part, but the title is poorly chosen. From TFA:

- Atty David Paris is seeking class action lawsuit against founder Todd Davis in MD, NJ and WV for

- Also being sued in AZ over the 1 million dollar "service guarantee" because it is being misrepresented and only covers "defects in lifelock's service" and not actual identity theft. which they are misrepresenting.

- Experian is accusing LifeLock of deceiving customers about their breadth of service because all they do is put a fraud watch on your credit record every 90 days which is something anyone can do with the agencies for free themselves. The only thing this protects you from is credit fraud which where an initial credit check is performed -- and incidentally means if you actually want a change in credit, a cell phone, car, etc you have to contact the credit agency ahead of time so they will allow it.

--David

Re:The news is... (5, Funny)

frank_adrian314159 (469671) | more than 5 years ago | (#23509616)

The new news is that he is being sued. The old news is that identity thieves took his identity.

Well, then, he doesn't have to worry, then, huh? Because they'll be suing the thieves! Right? Right?

Re:The news is... (1)

JayAitch (1277640) | more than 5 years ago | (#23509652)

anyone can do with the agencies for free themselves

What are these free ones? The only ones I see claim to be free then sign you up for a monthly fee on your credit card.

Re:The news is... (5, Informative)

orclevegam (940336) | more than 5 years ago | (#23509866)

You need to go to the credit reporting agencies directly not through intermediaries. Since there are three major agencies you'd have to contact them separately and sign up for each of their credit protection plans. This shouldn't be confused with the "credit protection plan" that the credit card companies are always trying to shove down your throat, or similar services for other companies, as the former is really a form of insurance in case you become unemployed or otherwise unable to pay off your card for a time, and the later are just companies that are trying to make money by offering a centralized more "convenient" way to sign up for the free fraud reporting offered by the credit agencies (for a monthly fee naturally).

Thanks. (0)

mr_3ntropy (969223) | more than 5 years ago | (#23510048)

Yeah. That really cleared it up for me.

The news is... still somewhat of an old story... (1, Interesting)

Wister285 (185087) | more than 5 years ago | (#23509794)

I think this is just a pretty good example of how litigious our society is. The courts are more like a lottery, not a justice system.

This guy has been BROADCASTING his Social Security Number for a long time and it was finally compromised. That seems pretty good to me. Maybe this wouldn't have happened if he wasn't BROADCASTING his Social Security Number nationally and daring identity thieves to do their worst. For a normal person, I think this service would probably do a good job so long as you aren't giving everyone your Social Security Number.

The Experian story is interesting, but I think we need more information before making any judgments on that.

We seriously need tort reform in this country. That's the real story.

Re:The news is... still somewhat of an old story.. (2, Insightful)

orclevegam (940336) | more than 5 years ago | (#23509910)

The issue is that he became a victim of identity theft quite a while ago, and not just once but many times. He advertises that his company will protect you from identity theft, but it quite clearly doesn't. Because he himself was a victim, but he continued to advertise that he was being protected, he obviously knew his service didn't work, so promoting it as such is false advertising. There's also the issue that the company apparently is making claims about the services it provides that it doesn't actually provide.

Re:The news is... still somewhat of an old story.. (5, Interesting)

ehrichweiss (706417) | more than 5 years ago | (#23509928)

His identity was stolen pretty quickly after he started advertising his SSN. I read elsewhere that his credit is sooo screwed up that the major agencies report his DOB as around 1943 or something and that there have been no less than 5 drivers licenses issued under his identity in various states. That doesn't sound like it remotely did what it was supposed to.

Re:The news is... still somewhat of an old story.. (1)

Wister285 (185087) | more than 5 years ago | (#23509958)

Well, if this is the case, that's another thing entirely.

The REAL news. Beware anything touched by Maynard. (0)

Anonymous Coward | more than 5 years ago | (#23510038)

The real man behind this company is Robert Maynard, Jr.

Yes, the man who was also behind Internet America ISP back in the mid-late 1990's.

You really MUST read this Phoenix newspaper story about Maynard. [phoenixnewtimes.com]

You'll be quite enlightened as to what he's all about.

Re:Isn't this old news? (0)

Anonymous Coward | more than 5 years ago | (#23509446)

Mouth farts

I figured that happened. (1)

AltGrendel (175092) | more than 5 years ago | (#23509084)

They stopped running all those adds on TV.

Re:I figured that happened. (1)

JonWan (456212) | more than 5 years ago | (#23509120)

Hmmm...

I saw an ad about a week ago. Don't remember the channel.

Re:I figured that happened. (1)

smooth wombat (796938) | more than 5 years ago | (#23509360)

I saw the commercial last night (5/21). And I don't normally watch commercials!

One of the major networks but like above, not sure which one it was.

Re:I figured that happened. (2, Insightful)

orclevegam (940336) | more than 5 years ago | (#23509482)

I hear it on XM radio all the time.

Re:I figured that happened. (1)

bingo_cannon (779085) | more than 5 years ago | (#23509874)

And 750 AM (Prolly Atlanta local)

Re:I figured that happened. (1)

Radtastic (671622) | more than 5 years ago | (#23509198)

The issue is, I believe, that his identity was stolen some time ago, and yet he still advertises his SSN today. Ianal, but I would think this fact lends credence to the lawsuit.

I personally heard the advertisement on KGO radio this week. (SF Bay Area.)

Disclaimer - I've only *heard* his identity was stolen, and I don't have the motivation to go find a link.

I always assumed his company's strategy was that the knew they would have some loss with his identity theft, which would be included in their marketing budget / opportunity cost.

Re:I figured that happened. (0)

Anonymous Coward | more than 5 years ago | (#23509300)

Here's [slashdot.org] a link, stupid.

Re:I figured that happened. (0)

Anonymous Coward | more than 5 years ago | (#23509612)

Funny, I just saw one of those ads yesterday where he shows his SSN.

pwned! (0)

Anonymous Coward | more than 5 years ago | (#23509100)

pwned!

heh. (1)

nawcom (941663) | more than 5 years ago | (#23509110)

I've always sort of giggled when that guy would give out his ssn on the lifelock ads. Getting the ssn is just one small part of effective identity theft i would think. Him giving it out doesn't necessarily make it it easier, it just takes care of the job of actually getting the persons ssn. oh well. There goes their business.

TWO FREAKING YEARS (3, Insightful)

Gotung (571984) | more than 5 years ago | (#23509114)

The guy has been throwing out his social security number (often in television advertisements) for 2 whole years and only once did anybody end up getting any money out of it.

And that person got it from a payday check cashing place at that.

Not exactly a reputable type of business in general.

I'd say his service works pretty well based upon that track record.

Re:TWO FREAKING YEARS (3, Insightful)

morgan_greywolf (835522) | more than 5 years ago | (#23509196)

Uh, yeah, but there are a LOT of payday check cashing places.

Re:TWO FREAKING YEARS (1)

prockcore (543967) | more than 5 years ago | (#23510138)

not for long. They'll probably all be shut down in the next few years.

Um, actually... (4, Informative)

RandoX (828285) | more than 5 years ago | (#23509236)

According to The Consumerist [consumerist.com] , "...the CEO's personal information is currently being misused by at least 20 different identity thieves"

Re:Um, actually... (1)

TheRealMindChild (743925) | more than 5 years ago | (#23509918)

And how bloody terrible is the system then? I mean, this guy, out in the open said, "Steal my identity. Here is my social security number ...". THEN it got stolen. Not only did it get stolen, but the publicity of it being stolen is pretty encompassing. AND THEY STILL can't stop people from using it. Seriously... it is free money. And apparently there is NOTHING you can do to stop people from taking it. You can slow them down, possibly... but if they want it, you can't stop them. It is almost like the system is set up this way deliberately.

Re:TWO FREAKING YEARS (3, Informative)

orclevegam (940336) | more than 5 years ago | (#23509434)

It says it prevents identity theft, not that it prevents people from obtaining loans in your name. The articles all mention that a lot of people (at least 20, but possible many more) have obtained drivers licenses using his SSN, and many more attempted to but were unsuccessful. Further there service won't protect you from someone using your identity to obtain a job, or several other types of identity theft that don't directly impact your credit report. There's also the fact that they're charging for a service that the credit companies offer for free. It's perfectly possible to request fraud alerts directly from the credit companies but most people don't realize they have that option so this company is really making money off peoples ignorance.

Re:TWO FREAKING YEARS (2, Insightful)

Uncle Focker (1277658) | more than 5 years ago | (#23509580)

Exactly. All this company is doing is periodic credit report checks and to put a credit lock on the customers credit information. All of this the consumer can do on their own for a fraction of the cost and will be just as secure. But then again companies like LifeLock would rather you not know about these options since you no longer line their pockets.

Re:TWO FREAKING YEARS (1)

Uncle Focker (1277658) | more than 5 years ago | (#23509492)

Which highlights a huge hole in their service. Just imagine how many of their clients could have already been subjected to such a misuse of their personal information and they would have no idea about it because as the article says, they don't use one of the 3 credit reporting agencies when giving out the loan. You can just save yourself the money and just get credit lock from each of the credit reporting agencies and save yourself the monthly bill (which is also this service ends up being in the first place).

Re:TWO FREAKING YEARS (4, Informative)

XorNand (517466) | more than 5 years ago | (#23509622)

This "service" is simply placing a fraud alert on your credit report. When a creditor pulls your report, they see this alert which means they ought to do a bit more manual verification of your ID before granting credit. Most creditors will go the extra mile to win the business, but some of them will just throw the credit app in the trash. The bureaus have been bitching left and right about Lifelock, because they're gaming the system. A FA is only supposed to be used if a credit report (CR) is suspected of containing fraudulent information. Anyhow... the point is, you can call a credit bureau (Experian, Equifax, or TransUnion) and place a FA on your file for free. You don't even have to call them all, a FA will in short time propagate to all three.

(Note: a FA is different from "freezing" your CR, which prevents it from even being pulled at all by potential creditors. A freeze is a one-time fee ($10 I think) and is an even better protection against ID theft than a perpetual FA. The downside is you have to pay that $10 per bureau and it can be a pain in the ass if you ever to legitimately apply for credit.)

Re:TWO FREAKING YEARS (1)

mea_culpa (145339) | more than 5 years ago | (#23510114)

I freeze my CRs and because I have no near future plans to use credit and I think everyone in their right mind aught to do the same. If or when I do need credit, I can request the CRA to thaw the CR for a particular creditor, or in some cases get a 1 time pin. Takes about 3 days, and I agree it is a PITA for all 3 parties involved, but they CRAs can make it much easier if they really wanted to. I think they are under pressure from creditors to keep it a cumbersome process as a discouragement because so much credit is granted on a whim and waiting 3 days gives too much time for the consumer to think about their purchase.

Loan Sharks getting under the wire of the law. (1)

Hankapobe (1290722) | more than 5 years ago | (#23509672)

Not exactly a reputable type of business in general.

They are actually illegal in many states because it's considered loan sharking.

Re:TWO FREAKING YEARS (1)

ehrichweiss (706417) | more than 5 years ago | (#23509988)

You must have missed where he also has had his credit report poisoned so badly that they now report his DOB around 1943 or so and that there are no less than 5 drivers licenses in his name in various states of the country. I would not call that a success in any regard.

Huh. (1)

morgan_greywolf (835522) | more than 5 years ago | (#23509122)

So did anyone NOT see this coming?

Re:Huh. (3, Funny)

orclevegam (940336) | more than 5 years ago | (#23509458)

Todd Davis apparently.

Re:Huh. (0, Redundant)

sm62704 (957197) | more than 5 years ago | (#23509598)

Apparently not Todd Davis.

This morning on the radio (0)

techpawn (969834) | more than 5 years ago | (#23509124)

I heard their ad and I kept thinking it was odd that they said his SSN only once but their phone number three times.
It's a basic marketing tool that if you want people to remember number you repeat them at least 3 times and since the ssn was said once and quickly they really didn't want you to know it or remember it.

Re:This morning on the radio (1)

jfim (1167051) | more than 5 years ago | (#23509210)

But if you wanted to steal his SSN, all you'd have to do is record the ad. Also, they're not advertising his SSN, they're advertising the service LifeLock provides, which is why they would repeat the phone number and not the SSN.

Re:This morning on the radio (4, Funny)

exley (221867) | more than 5 years ago | (#23509232)

Apparently their business plan failed to account for people writing stuff down.

Re:This morning on the radio (1)

jgoemat (565882) | more than 5 years ago | (#23509268)

I don't know why you find it odd, the purpose of the ad is to get people to use their service, not to get people to remember his SSN. If anyone does want to use his SSN, they can write it down, remember it, TiVo it or wait for the commercial to come on again. Of course they want to make it as easy as possible to remember or write down the phone number.

Re:This morning on the radio (0)

Anonymous Coward | more than 5 years ago | (#23509716)

Given that you can find the number printed in newspaper ads from Lifelock, all you really need is a pair of scissors to cut it out and put into your wallet. You need a social security number that isn't yours? Just look in your wallet and read it off.

Re:This morning on the radio (1)

Volante3192 (953645) | more than 5 years ago | (#23509704)

Just pick up a newspaper. Wall Street Journal runs (ran? haven't checked recently) full page LifeLock ads with the SSN in a font that runs across the whole width.

Deja news (0)

Anonymous Coward | more than 5 years ago | (#23509142)

Didn't someone steal this guy's identity previously? I seem to recall this having been posted before.

Duh. Just Duh. (3, Insightful)

Frosty-B-Bad (259317) | more than 5 years ago | (#23509164)

who really thinks some 3rd company can block all access to your information? Even if they had access to your credit file, its all in the past, so it would take a month to figure it out, while your credit score gets lowered, then all this company could do is pay to fix/remove it, more like insurance than any sort of blocking; then the "big 3" credit mongrels will sort out the problem after said company contacts them, and after I'm sure you have to call/fax them all this info, signed in triplicate, so in the end you just gave LifeLock money for a false feeling of security, because they have no higher ability to repair your credit file than another one has to destroy it. think about it people. Really?

Re:Duh. Just Duh. (1)

Kamokazi (1080091) | more than 5 years ago | (#23509502)

What I'm assuming they do, is just put a credit freeze on your credit report so no new lines of credit can be opened (which is a good idea to do yourself if you don't plan on applying for loans or credit cards any time soon).

But the sleazier places that don't check credit reports will still give you credit if it's a valid SSN. And they are easier to litigate against since they didn't check your credit report, and obviously didn't verify a (real) government-issued photo ID.

Let's keep this in perspective... (3, Interesting)

Jhon (241832) | more than 5 years ago | (#23509166)

Davis acknowledged in an interview with The Associated Press that his stunt has led to at least 87 instances in which people have tried to steal his identity, and one succeeded: a guy in Texas who duped an online payday loan operation last year into giving him $500 using Davis' Social Security number.
One out of 87 -- and that guy only succedded in getting $500.

Davis learned about the fraud in Texas when the payday-loan outfit called to collect on the loan, he said. He didn't get an alert beforehand because the company didn't go through one of the three major credit bureaus before approving the transaction.
Ok... so it's not perfect -- but it sounds like the service would stop major ID theft attempts...

Re:Let's keep this in perspective... (1)

5E-0W2 (767094) | more than 5 years ago | (#23509282)

This rock keeps tigers away

Re:Let's keep this in perspective... (1)

everphilski (877346) | more than 5 years ago | (#23509334)

5E-0W2, I would like to buy your rock...

Re:Let's keep this in perspective... (1)

Jhon (241832) | more than 5 years ago | (#23509514)

This rock keeps tigers away

Cute... but poor analogy. In this case, there were at least 86 tigers who tried to bite, but failed to find flesh.

Re:Let's keep this in perspective... (1)

orclevegam (940336) | more than 5 years ago | (#23510000)

Good reflexes not withstanding that's at least 86 tigers that the rock failed to keep away. And that's just the known ones.

Re:Let's keep this in perspective... (1)

damn_registrars (1103043) | more than 5 years ago | (#23509430)

One out of 87 -- and that guy only succedded in getting $500.

That just means that 87 potential ID thieves that were either a) extraordinarily stupid or b) extraordinarily arrogant made detectable attempts to use his identity.

Really, shouldn't catching people attempting to use that SSN be on about the same level as catching DUI offenders in front of liquor stores?

Re:Let's keep this in perspective... (1)

gEvil (beta) (945888) | more than 5 years ago | (#23509452)

He didn't get an alert beforehand because the company didn't go through one of the three major credit bureaus before approving the transaction.

It's okay. Even if you've explicitly requested the alert service from the three major credit bureaus, they usually don't bother with notifying you anyways.

Re:Let's keep this in perspective... (1)

jd (1658) | more than 5 years ago | (#23509626)

Their box of lerts were stolen.

I once worked with Todd Davis... (0)

Anonymous Coward | more than 5 years ago | (#23509690)

...at a former job back in the early 1990's. He seemed like basically a good guy, not a genius by any means, but bright enough, and ploddingly persistant at problem solving. Back then I never would have expected him to ever become the suit and tie corporate exec type, but rather most likely to have become some kind of milquetoast programming/development leader, sales manager or project manager type. I guess life sometimes throws the curveball of fortune in the most unexpected directions. Todd ended up becoming a lot more successful than I have done... a mere engineer.

"he knew it wouldn't"? (4, Insightful)

webrunner (108849) | more than 5 years ago | (#23509168)

claiming his service didn't work as promised and he knew it wouldn't, because the service had failed even him.


Isn't the fact that he got his identity stolen due to use of the system more or less hard proof that he didn't know it wouldn't work?

Re:"he knew it wouldn't"? (3, Insightful)

treeves (963993) | more than 5 years ago | (#23509432)

Yes, before it happened.
But he made commercials promising it would work AFTER it had failed.

I don't understand courts... (1)

nebaz (453974) | more than 5 years ago | (#23509184)

So he is being sued because he is the victim of identity theft? I could understand suing a company for defective service if some harm befell you from their service, but not if some harm befell someone ELSE for their service. I understand "deceptive advertising", but still, I think the lawsuit merit seems flimsy. (IANALBTW)

Re:I don't understand courts... (0)

Anonymous Coward | more than 5 years ago | (#23509516)

(IANALBTW)
So you Are Not A Lying Big Talking Whippersnapper? So what...?

Identity? (3, Funny)

amccaf1 (813772) | more than 5 years ago | (#23509204)

Now, LifeLock customers in Maryland, New Jersey and West Virginia are suing Davis[...]
Gee, let's hope they sue the right guy... They might accidentally sue the guy who stole his identity!

Re:Identity? (1)

Anne_Nonymous (313852) | more than 5 years ago | (#23509750)

Why bother suing when you can just set up a monthly transfer of funds from his account to yours?

Re:Identity? (1)

Atriqus (826899) | more than 5 years ago | (#23509862)

So that was the master plan:

1. Make fraudulent company
2. Take money from customers
3. Ensure own identity is stolen many times over.
4. Make an escape with the cash when no one can find the legitimate you.

No ???? needed for this one.

Simpson moment... (1)

s0litaire (1205168) | more than 5 years ago | (#23509226)

Point at stupid PR Head..[Nelson] Haw! haw! [/Nelson]

"Identify theft" needs a new name (4, Insightful)

sakdoctor (1087155) | more than 5 years ago | (#23509238)

...cause seriously, it's bullshit. I mean this idea that my "identity" can be stolen. What this seems to be about to be is accountability. If a bank gives out money because someone duped them into believing that they were me, then the buck should stop with them. Their fuck up, their loss in a sane world.

Re:"Identify theft" needs a new name (4, Interesting)

orclevegam (940336) | more than 5 years ago | (#23509574)

And you can go to court and prove you're not responsible, but the monetary damages aren't the real problem. The problem arises because of the centralized credit agencies that score your "risk" for various banks and lenders. It doesn't matter if you never have to pay the money if your credit score is so abysmal you can no longer take out a loan for a new car or house. Not to mention there's the legal fees of proving you didn't do it even if it's fairly trivial to do.

Re:"Identify theft" needs a new name (1)

plague3106 (71849) | more than 5 years ago | (#23509588)

Ok, so how do you prove to your bank it was you? Should every company require DNA samples? That wouldn't even work... so.. how do you prove someone is who they say they are. You act as if all this paperwork that everyone requires means something.

My sister's brother was offically dead since birth. The doctor wanted to go on vacation, and filled out both the birth and death certificates, leaving the nurse to decide which one to enter a time on and file. Guess which one the nurse filed? It wasn't until his twenties he was able to "prove" to the government he was alive!

Re:"Identify theft" needs a new name (2, Insightful)

orclevegam (940336) | more than 5 years ago | (#23510036)

Public Key Infrastructure, it's not just for the internet anymore!

Re:"Identify theft" needs a new name (1)

Hankapobe (1290722) | more than 5 years ago | (#23509620)

If a bank gives out money because someone duped them into believing that they were me, then the buck should stop with them. Their fuck up, their loss in a sane world.

Unfortunately, the banks have lobbied for an insane World where they're not held accountable.

And this case illustrates that even if you do the most drastic thing to protect yourself, freeze your credit (monitoring services are NOT as good), you can still get bit in the ass from folks who skip the credit checks at the bureaus.

The part I really hate is that even after you get your identity "theft" cleared up you, the victim, will have to keep the paper work proving your innocence for the rest of your life. The banks don't have to shit. The police don't have to do shit. I have yet to see Social Security Administration issue a new SSN to a victim. Collection agencies can still call and then you, the victim, has to prove to them that it's not you.

All that because banks, retailers, auto dealerships, etc... want to make it easy for you, the consumer, to go into debt to buy their shit. There is no other reason.

Re:"Identify theft" needs a new name (1)

dave562 (969951) | more than 5 years ago | (#23510020)

All that because banks, retailers, auto dealerships, etc... want to make it easy for you, the consumer, to go into debt to buy their shit. There is no other reason.

And to take it one step further... our entire economy is based on debt. If the bank loans you $1000, they can now use that loan of $1000 as an "asset" and loan that asset out to someone else. Thanks to fractional reserve banking, they can actually loan out the $1000 that they loaned to you out many times over.

If you really want to trip out, realize that if everyone paid back their debt there wouldn't be any money left in circulation. Every dollar in existance today has been loaned into existance. Our money supply isn't backed by anything more than the belief that people will continue to exchange their labor for paper.

Re:"Identify theft" needs a new name (1)

sm62704 (957197) | more than 5 years ago | (#23509688)

Their fuck up, their loss in a sane world.

We don't live in a sane world, we live in a corporate-funded asylum. Hints:

-as a bumper stiker I saw today says, they pass a "PATRIOT act - protecting your rights by taking them away"

giving money to both major candidates in a political race isn't a bribe

an oil company in Britain can increase its profits by having its employees going on strike

a group of people, half of whom attempt suicide, call themselves "gay"

Companies sue dead people (RIAA labels)

Companies sue their best customers (ibid)

A human lifetime plus seventy five years is "a limited time" (US copyright)

Silica gel that comes with electronics to keep moisture out is labeled "do not eat"

An automobile company claims "we build excitement" (bad brakes and shitty handling?), another claims their cars are like rocks (Chevy)

A non-violent drug offender goes to prison [slashdot.org] while a man who threatens and tries to kill another man [slashdot.org] with a butcher knife spends two weeks in the county jail

...and you wonder why if the bank screws up, you have to pay? Welcome to Bizarro World, also known as "the twenty first century".

In other news ... (2, Insightful)

wsanders (114993) | more than 5 years ago | (#23509240)

.. I drove my car into a tree at 70 MPH and I got hurt. Fuckers!

Although you do have to be a bit of chump to pay $10 per month to lock your credit, the value is that the company will do all the work if your identity does get stolen. So unless the company is incompetent at that, I declare these people to be a bunch of whiners, with some ambulance chasing douchebag lawyer probably promising them great riches if they win.

To be fair... (1)

jd (1658) | more than 5 years ago | (#23509798)

...to use your example, it would be as if the car company had explicitly laid down hard guarantees that you could ram the car into as many trees as you liked at 70 mph and you would never be hurt, AFTER their own crash-tests had demonstrated that getting hurt was not only possible but very very likely.

Their claim, after all, is not that they were hurt, but that the company selling the product (allegedly) falsified information, concealed evidence of that falsification, and then sold products based on that falsehood. Most nations have lemon laws, but the US is generally not so great in that department, which is why - say - lawsuits against drug companies are possible after serious injury or death, but lawsuits over the suppression of studies which demonstrate injury or death (ie: proving the product is a lemon) simply don't happen. This means that their chances of success are very limited. They have not been subject to the injury claimed, and the selling of bogus products is a normal, everyday practice. I don't agree with that being the case, but the courts are likely to take into account that the consumer has neither a right nor a reasonable expectation of truth or honesty, as things stand.

Re:To be fair... (2, Informative)

wsanders (114993) | more than 5 years ago | (#23510046)

Except the lifelock guarantee says nothing of the sort. Just like the auto companies advertise only that their cars have safety features, not that they will protect me under all circumstances. Their guarantee even foresees that customer's identities will be stolen.

http://lifelock.com/lifelock-for-people/how-we-do-it/how-does-the-guarantee-work [lifelock.com] :

"Our Total Service Guarantee is simple. In the unfortunate event your identity is misused while you are a LifeLock member, we will reimburse direct expenses you incur and pay professionals to resolve the problem for you - up to $1 million"

So, unless they are refusing service to paid up customers who actually had their identity stolen, I still call "ambulance chasing".

Great secuity (5, Funny)

Anonymous Coward | more than 5 years ago | (#23509242)

1) Goto: https://secure.lifelock.com/enrollmentform.aspx [lifelock.com] 2) Enter ' or 1=1 or ' quotes included as the promo code. 3) ??? 4) Profit

Re:Great secuity (3, Interesting)

nawcom (941663) | more than 5 years ago | (#23509394)

1) Goto: https://secure.lifelock.com/enrollmentform.aspx [lifelock.com] 2) Enter ' or 1=1 or ' quotes included as the promo code. 3) ??? 4) Profit
heh anyone actually done this? used this trick for free service? it says it will charge you $0 annually after all..

Re:Great secuity (1)

s.bots (1099921) | more than 5 years ago | (#23509564)

Haven't tried actually getting the service, but you can enter any true statement in between the or's for the $0 annual charge (i.e. ' or 1 or ', ' or 2+2=4 or ' etc.). Whoever designed that form made some major goofups.

Re:Great secuity (3, Insightful)

Applekid (993327) | more than 5 years ago | (#23509602)

Haven't tried actually getting the service, but you can enter any true statement in between the or's for the $0 annual charge (i.e. ' or 1 or ', ' or 2+2=4 or ' etc.). Whoever designed that form made some major goofups.
And if they took that much care about that form, you can imagine how much quality and attention to detail the rest of their proprietary credit protection services have to offer.

Oops, I guess I was the 800 lb. elephant in the room.

Re:Great secuity (3, Informative)

ZiakII (829432) | more than 5 years ago | (#23509472)

interesting enough also the word test works

Re:Great secuity (0)

Anonymous Coward | more than 5 years ago | (#23510148)

try this too for something different:
asdf

I DARE you crackers! Double dog dare you! (4, Funny)

sm62704 (957197) | more than 5 years ago | (#23509292)

For two years, Davis has been daring hackers to steal his ID.

Child's play. I bet you dumbsassses aren't good enough to shuttle $5,000,000 into my bank account, losers! I dare you! I double dog dare you!

Re:I DARE you crackers! Double dog dare you! (5, Funny)

athdemo (1153305) | more than 5 years ago | (#23509402)

Fine, I accept your challenge. Now, just give me your bank account info...

Re:I DARE you crackers! Double dog dare you! (2, Funny)

oahazmatt (868057) | more than 5 years ago | (#23509708)

Fine, I accept your challenge. Now, just give me your bank account info...
Oh wow! Nigeria's Minister of Finance posts on Slashdot!

Re:I DARE you crackers! Double dog dare you! (5, Funny)

Mr. Sketch (111112) | more than 5 years ago | (#23509450)

Well, since I cannot refuse a double dog dare, I'll first need your account number and routing number to proceed with the deposit.

Re:I DARE you crackers! Double dog dare you! (4, Funny)

Cajun Hell (725246) | more than 5 years ago | (#23509554)

I bet I can do that, but I need you to advance me $500 to cover a transaction fee.

Re:I DARE you crackers! Double dog dare you! (2, Funny)

sharkey (16670) | more than 5 years ago | (#23509572)

NOW it was serious. A double-dog-dare. What else was there but a "triple dare ya"? And then, the coup de grace of all dares, the sinister triple-dog-dare.

Re:I DARE you crackers! Double dog dare you! (2, Funny)

Innova (1669) | more than 5 years ago | (#23509578)

No problem...just post your SSN below...

Actual Purpose of Life Lock (2, Informative)

Blitz22 (1122015) | more than 5 years ago | (#23509370)

IIRC the service is not supposed to be an iron clad prevention of ID theft, but rather part prevention and part insurance should you become a 'victim' of ID theft. Meaning that you will have your credit ID repaired at no charge up to $1000K.

If that's the case, these people have no grounds for a lawsuit. (IMO, IANAL)

Instead of 'HaHa'.... (1)

mpapet (761907) | more than 5 years ago | (#23509454)

It's ironic and sad that 'HaHa' and 'stupid' form the basis of all the comments so far.

1. There's no interest in more transparency on the whole process of identity authentication and credit/finance scoring. None!

2. The groupthink on this hasn't changed one bit. In most cases, "It sucks to be you." In this case, I'd call it clever Marketing that's only making him richer.

Re:Instead of 'HaHa'.... (1)

orclevegam (940336) | more than 5 years ago | (#23509696)

1) I think it's more of a combination of outrage that gradually fades into apathy at the state of the credit industry. I'm sure everyone here can agree the credit system is in shambles and needs to be fixed, but exactly how to go about doing that, and who needs to be contacted to get the ball rolling is the problem.

2) It's that clever marketing bit that seems to be the issue here, as one mans clever marketing is another mans fraud. As for the "It sucks to be you.", it's everyone laughing at the guy getting bit by his own scam. In essence everyone knows he's selling snake oil, so it's ironic when he himself is proof that it doesn't work, and as we all know, irony is funny.

protection without paying money (3, Informative)

bcrowell (177657) | more than 5 years ago | (#23509474)

There are some pretty straightforward things you can do to protect yourself from identity theft, without paying any money.

You can opt out of getting unsolicited credit card offers at optoutprescreen.com [optoutprescreen.com] . (Here [ftc.gov] is a link to them from an FTC web page so you can tell they're legit.)

You can also make a habit of getting an annual free credit report from annualcreditreport.com. [annualcreditreport.com] This can help you to detect if something goofy is going on. (Link from FTC [ftc.gov] . It's run by the credit reporting companies, and as you go through the process, they'll try hard to sell you on getting non-free services as well. You have to watch carefully, and not accept the defaults.)

IIRC there is also a process for locking your credit reports completely, but it costs money unless you can demonstrate that you've already been a victim of fraud.

Re:protection without paying money (1, Funny)

Anonymous Coward | more than 5 years ago | (#23509624)

How do YOU know that my web browser will go to the actual FTC site? How do you know they have not been hacked? My god, i'm paranoid!

identity theft legal? (1, Interesting)

Anonymous Coward | more than 5 years ago | (#23509508)

so since he sanctioned it and put no definitive expiry, is it then legal to steal his identity forever?

HA HA (0)

Anonymous Coward | more than 5 years ago | (#23509600)

Karma is a bitch!

Experian Deception with FreeCreditReport.com (4, Interesting)

Ron Bennett (14590) | more than 5 years ago | (#23509922)

Ironic to read that Experian is complaining about LifeLock's practices when, in my view, Experian itself engages in deception far worse with their costly FreeCreditReport.com website that many people confuse with the truly free AnnualCreditReport.com.

Ron

the nerve (2, Funny)

petershank (463008) | more than 5 years ago | (#23509954)

Paris noted that LifeLock charges $10 a month to set fraud alerts with credit bureaus, even though consumers can do it themselves for free.
Yeah, that's pretty damning. Similarly, I have it on good information that certain businesses calling themselves "taxi services" charge a few dollars per trip to convey people from one location to another, even though consumers can walk for free.

ID is not stolen until... (0)

Anonymous Coward | more than 5 years ago | (#23509962)

Until someone has destroyed his credit and created debt all over the place that he has to fight for and spend ridiculous amounts of time trying to recover from, his ID is not stolen.

Until someone does that to me, my identity is safe. So is my $10/month that I'm not spending for this virtual snake oil.

Jacob Lewis
23 Devon St
Billerica, MA

032-96-4388

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