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Microsoft Tries a New Ad Agency

kdawson posted more than 6 years ago | from the pigs-and-lipstick dept.

Microsoft 372

Diomidis Spinellis writes "An article in this week's Economist outlines Microsoft's marketing response to Vista's travails and Apple's hip Get a Mac campaign. Describing the recent Mojave Experiment as 'Microsoft at its worst,' the article's writer wonders whether hiring a new hot ad agency, Crispin Porter + Bogusky, to put together a $300m campaign can make Microsoft look cool. Can money buy you love?"

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"Can money buy you love?" (5, Insightful)

smaerd (954708) | more than 6 years ago | (#24524667)

Yes.

No, fake friends are obvious. (1, Troll)

Odder (1288958) | more than 6 years ago | (#24524869)

Making Microsoft sexy is certain to be Crispin's biggest challenge yet, as its creative types are surely aware--since they, in line with the rest of their industry, overwhelmingly own and use Macs.

Now you know why all of M$ advertising is doomed to be clueless. Then again, anyone who actually used Windows would refuse to endorse it. This is more than a money issue, it's a polished turd issue. You can polish a turd by freezing it, but it will always melt and stink in the user's hand.

Re:No, fake friends are obvious. (1)

Doddman (953998) | more than 6 years ago | (#24524957)

I use Windows and I would gladly endorse it. It's inexpensive and, contrary to what some rabid slathering Mac fanboys would have you think, it actually works quite well.

Software should not cost more than hardware. (1, Troll)

inTheLoo (1255256) | more than 6 years ago | (#24525085)

Inexpensive? A $450 OS that requires a $400 "Office" program to get anything done is your idea of cheap? How about a $700 image manipulation program? You have to realize that $400 will get you a very good used laptop or a reasonable new desktop and free software does everything you want to do.

Re:No, fake friends are obvious. (4, Insightful)

KGIII (973947) | more than 6 years ago | (#24525087)

That's just a twitter sockpuppet you're responding to.

But, to respond to you... I too use Microsoft products all over the place though I use Linux for work mostly. I think that this is wasted money on Microsoft's part in that they probably really don't need to bother with it. Walk out on the local corner and ask people if they know who made their operating system and I suspect 90% of them will say Microsoft. 5% will say Windows. I imagine the remainder will be people who have no idea what you speak of or use something other than Windows.

I suspect, strongly, that Microsoft can weather several horrific OSes in a row without actually having to worry too much. Average Joe doesn't care too much what is on his system, so long as he got it cheap from Wal-Mart.

Vista, much as we love to hate it here, isn't that bad with SP1 installed.

I remember the people bleating about how they'd never put XP on their machines.
How they were sticking with 98se forever.

They say the same thing about Vista now. Then again, Vista kind of sort of sucked more than XP did when it first came down the pipes.

Re:No, fake friends are obvious. (2, Insightful)

right handed (1310633) | more than 6 years ago | (#24525483)

Hmmm, I trust people who talk about "twitter sock puppets" about as much as I trust Mac users who make ads for Vista, but you raise an interesting point. You say:

Microsoft can weather several horrific OSes in a row without actually having to worry

but then remind us that has already happened. The people who said they would never leave 98 but were forced to XP are moving to GNU/Linux rather than XP. You have to remember that 98 itself was something people moved to because viruses overran 95, and that 98 was followed by ME and W2K in quick succession before M$ dug their heals in to force XP. It took four years for XP to capture half of 98's market share and it's slow acceptance was one of the reasons M$ held off Vista for 6 years. Windows users who have suffered nearly a decade of poor performance are looking for the exits. Newer users are going to cling to XP in the same way older users clung to 98, but time is not on M$'s side. They can't get back users trust without product and that's not something M$ is able to deliver.

Re:$300 Mil to spend polishing... (2, Funny)

TaoPhoenix (980487) | more than 6 years ago | (#24525285)

Nah. That's where you underestimate the power of a really good agency.

Everyone else deals in plain, possibly even frozen bull turds as you describe. Skip that.

Now we can offer New, Proprietary Mixed-Species Cross Kingdom Blend Biological Debris which includes features such as High-Pigment Proportional Density which comes from a specially grown Archaeopteryx reconstructed from an Intelligently Designed matrix of historical remains.

Re:"Can money buy you love?" (1)

ClaraBow (212734) | more than 6 years ago | (#24524871)

Yes.

And a bit of sex too!

Re:"Can money buy you love?" (4, Insightful)

rmadmin (532701) | more than 6 years ago | (#24524897)

Well if its my ex-wife:
money == love
love == no sex

Hence the "Ex".

Wait, there's a difference? (1)

Moraelin (679338) | more than 6 years ago | (#24525357)

Wait, you mean there's a difference? ;)

Re:"Can money buy you love?" (5, Insightful)

Tragedy4u (690579) | more than 6 years ago | (#24524969)

Depends on your definition of "love". If your interpretation involves a gold digging trophy wife, then "yes". If it's a hot 'n sweaty night with a someone you consider "love" then "yes". If you want meaningful, unconditional "love" buy a dog and that would also be a "yes".

Re:"Can money buy you love?" (2, Interesting)

sm62704 (957197) | more than 6 years ago | (#24525499)

If it's a hot 'n sweaty night with a someone you consider "love" then "yes".

Another word for sex is, after all, "making love". My newest girlfriend is great! Young (half my age), georgeous, great in bed, and costs less than dinner with a non-professional!

Re:"Can money buy you love?" (1)

AvitarX (172628) | more than 6 years ago | (#24524977)

but it probably can't buy you cool.

Re:"Can money buy you love?" (2, Funny)

morgan_greywolf (835522) | more than 6 years ago | (#24525179)

Can money buy you an Armani suit? Yes.
Can money buy you a Ferrari Testarosa? Yes.
Can money buy you a lot of gold bling? Yes.
Can money buy you a 1000-node grid cluster? Yes.
Can money buy you a date with a supermodel? Most definitely.

Hence, money can definitely buy you cool. Sorry to disappoint you. You must be broke. ;)

Re:"Can money buy you love?" (0)

Anonymous Coward | more than 6 years ago | (#24525135)

Sure money can buy love. Mine is for sale for just $1.000.000

Re:"Can money buy you love?" (1)

SoundGuyNoise (864550) | more than 6 years ago | (#24525175)

No, but you can rent it.

Re:"Can money buy you love?" (0)

Anonymous Coward | more than 6 years ago | (#24525459)

It use to be able to at Kit Kat Ranch ...at least for a while ..

Better investments (1, Insightful)

tritonman (998572) | more than 6 years ago | (#24524677)

Maybe they should consider investing that money in better testers and project managers for the next release of windows instead.

Re:Better investments (5, Insightful)

Ethanol-fueled (1125189) | more than 6 years ago | (#24524839)

They should concentrate on their core strengths and their R&D instead of greedily and half-assedly going after everybody else's pie. Their second-rate internet search and their shit-colored zune are good indicators of their being out of touch with reality.

Re:Better investments (3, Insightful)

Anonymous Coward | more than 6 years ago | (#24525249)

the recent Mojave Experiment as 'Microsoft at its worst,' the article's writer wonders

IMO, the Mojave Experiment was an amazing success. It cut right through the constant stream of baseless, bitter anti-MS FUD, and revealed it as the B.S. it really is.

They should be doing MORE commercials like that, not less. But obviously the article's writer... and a majority of the posters here... have an axe that must be ground at all costs, truth be damned. A successful version of Windows is their biggest threat, so they have to attack it even when it's a great product. ESPECIALLY when it's a great product.

The success of Vista destroys all their lies and plans, since their house of cards is built on the mistaken premise that Microsoft (and therefore commercial software in general) cannot work. Conveniently ignoring Apple, of course, since Apple has Slashdot's "most favored monopoly" status.

Also... isn't calling Apple's "switch" and "it just werkz!!!11!" ad campaigns a success kind of a lie? Yes, they were successful... but the amazing failure of Leoptard killed both ad campaigns- neither has been run since Leoptard was released.

Yes (2, Funny)

spooje (582773) | more than 6 years ago | (#24524681)

Yes. Especially in many Asian countries

Re:Yes (0)

Anonymous Coward | more than 6 years ago | (#24524721)

And from your mom.

Mod parent up (0)

Anonymous Coward | more than 6 years ago | (#24525313)

spooje's mum is exceedingly good value for a whore.

So that's Microsoft's new marketing slogan.. (1)

Channard (693317) | more than 6 years ago | (#24525151)

.. 'Vista. It looks great, but take a peek underneath and you may be in for a surprise.'

Re:So that's Microsoft's new marketing slogan.. (0)

Anonymous Coward | more than 6 years ago | (#24525423)

Penis?! What a pleasant surprise!

It seems to me (4, Insightful)

joeflies (529536) | more than 6 years ago | (#24524683)

It seems to me that Crispin Porter + Bogusky is using their new Microsoft account to make a lot of publicity for themselves, given that Fast Company [fastcompany.com] just did a cover article on their acquisition of the Microsoft account.

Re:It seems to me (4, Insightful)

Bearpaw (13080) | more than 6 years ago | (#24525281)

Aha! See how good Crispin Porter + Bogusky is? They've just managed to get their name recognition to soar dramatically in a short period of time!

Bogusky? (3, Funny)

Bazman (4849) | more than 6 years ago | (#24524697)

Really? Bogusky? Bogus-ky? Next we'll be told that Microsoft's lawyers are going to be Grabbit and Runne.

Re:Bogusky? (3, Funny)

ConceptJunkie (24823) | more than 6 years ago | (#24524841)

Nope, they hired Dewey, Cheatam and Howe.

Re:Bogusky? (1, Troll)

proverbialcow (177020) | more than 6 years ago | (#24524991)

That joke is kind of old. They're now Dewey, Cheatam, Howe and Silverberg.

Re:Bogusky? (1)

Lilith's Heart-shape (1224784) | more than 6 years ago | (#24525349)

Actually, their new law firm is a bunch of assholes by the name of Grundle, Choadhe, and Tainte. Nice Spock's Beard reference in the sig, by the way.

Re:Bogusky? (4, Funny)

gEvil (beta) (945888) | more than 6 years ago | (#24524849)

Next we'll be told that Microsoft's lawyers are going to be Grabbit and Runne.

Don't be silly. Everyone knows they're busy representing SCO.

They need to hire psyop... (2, Funny)

argent (18001) | more than 6 years ago | (#24524717)

Anyone who can make this [psyop.tv] look cool should be able to sell Vista.

here's a tip (1)

gEvil (beta) (945888) | more than 6 years ago | (#24524725)

Never hire an ad agency that has the word 'bogus' in the name.

Re:here's a tip (1)

Quiet_Desperation (858215) | more than 6 years ago | (#24524949)

Actually, that sounds like the *perfect* name for an ad man. Even better than Boole Shitte or his brother Jack.

Re:here's a tip (1)

gEvil (beta) (945888) | more than 6 years ago | (#24525001)

Jack? I'm sorry, but I don't know him. ; )

Re:here's a tip (1)

eclectro (227083) | more than 6 years ago | (#24525077)

Yes they have "bogus" in their name, but they also have "crisp" and "porter" which can describe pizza and beer. So I would see it as a net gain.

Re:here's a tip (1)

KGIII (973947) | more than 6 years ago | (#24525181)

Bogus crisp beer? So we'll be eating frozen pizza and drinking American pisswater beer, probably with the word "lite" on the label somewhere? Meh.. Doesn't sound all that bad though a tad bit mundane.

'Mojave experiment' ads a rip-off of the 70's (5, Funny)

Anonymous Coward | more than 6 years ago | (#24524733)

When looking at those interviews, I was waiting for a narrator to say to me "We've secretly replaced this man's blood with Folger's Crystals!" man: "AIIEEAAAAHAHHH!!"

Re:'Mojave experiment' ads a rip-off of the 70's (1, Interesting)

Anonymous Coward | more than 6 years ago | (#24525515)

Heh, I think the most recent type of this ad is the one that Pizza Hut has for its new pasta dinners menu. Apparently New Yorkers, who are renowned pasta experts as the narrator tells us, were fooled into eating Pizza Hut's pasta instead of the expensive pasta dish they ordered from the menu of the swank restaurant they were in adn couldn't tell the difference. Of course, that doesn't really prove that PH's pasta is as good as restaurant pasta. It's more likely that New Yorkers don't really know shit about pasta--or, at least, any more than any other non-New Yorker does.

Can money buy you love? (1)

eclectro (227083) | more than 6 years ago | (#24524737)

No, money can't buy love. But an escort for every geek in America might not hurt.

Re:Can money buy you love? (1)

zwei2stein (782480) | more than 6 years ago | (#24525057)

Why are you limiting yourself to America? Geeks all over the world need some love!

'Can money buy you love?' (1, Troll)

DogDude (805747) | more than 6 years ago | (#24524741)

Can money buy you love?"

It certainly worked for Apple. Why else would people pay huge premiums for their products?

Re:'Can money buy you love?' (1)

Chyeld (713439) | more than 6 years ago | (#24524797)

Status is not love; it is the fawning sycophant's emulation of love.

Re:'Can money buy you love?' (1)

je ne sais quoi (987177) | more than 6 years ago | (#24525335)

Third story [slashdot.org] down from this one today:

IT: Vista's Security Rendered Completely Useless

Maybe people pay the "huge premiums" for Apple products might just be in order to avoid having to be bothered by headlines like that.... ya think?

Love (5, Funny)

proverbialcow (177020) | more than 6 years ago | (#24524745)

Can money buy you love?

Probably, but I'm still going to wait for Love SP2.

Re:Love (1)

CaptainPatent (1087643) | more than 6 years ago | (#24524983)

Good call.

It's way too unstable before the first couple rounds of updates anyways.

Re:Love (0)

Anonymous Coward | more than 6 years ago | (#24525375)

Money can't buy you love. But it can rent it!

$300M (4, Insightful)

StreetStealth (980200) | more than 6 years ago | (#24524753)

I know this is nothing compared to the vast costs for developing Vista, but it makes one wonder... If Microsoft can't build a better product by throwing vast sums of money at it, is there any hope they can build a better image the same way?

Re:$300M (1)

rpillala (583965) | more than 6 years ago | (#24524941)

Well yeah because they're hiring someone else to do it.

Re:$300M (1)

colganc (581174) | more than 6 years ago | (#24524965)

It works for Apple. Especially so in the late 90s and early 2000s. Apple rarely has something new. Usually their products are old and marketed better than the last company to try it.

Re:$300M (4, Insightful)

samkass (174571) | more than 6 years ago | (#24525139)

Apple's genius is in deciding what to take out, not what to put in. They don't provide mp3 players that look like your TV's remote control with 200 buttons and dozens of modes. They provide products that give you an intuitive, tactile sense of what you're doing when using their product. Since the iPod, their ads tend to reflect that minimalism as well. It doesn't work for anyone-- some people don't feel like they're getting their money's worth of buttons on an Apple product. But a lot of people find it valuable.

Re:$300M (-1, Flamebait)

Anonymous Coward | more than 6 years ago | (#24525017)

Maybe they figure even a polished turd looks better with a cherry on top?

Re:$300M (3, Insightful)

BForrester (946915) | more than 6 years ago | (#24525021)

You'd be surprised how many people are convinced that Macs are amazing and Vista is shite without any firsthand experience of either; their opinions based solely on Apple's (very successful) TV commercial campaign.

Re:$300M (4, Insightful)

samkass (174571) | more than 6 years ago | (#24525093)

The difference, though, is that people who have frequently used both often tend to develop that exact same opinion. So the marketing really isn't trying to spin much, which makes it even more sticky.

Re:$300M (1)

0100010001010011 (652467) | more than 6 years ago | (#24525185)

I can say that if Microsoft threw me a vast sum of money. I will promise to think of them better. So yes, you can.

They should hire Don Draper (0)

Anonymous Coward | more than 6 years ago | (#24524765)

If he can put a spin on cigarettes, surely he can help Microsoft.

It boils down to this... (2, Insightful)

Coraon (1080675) | more than 6 years ago | (#24524769)

New packaging, same product, poorly written software. Look if they took vista, and put out a version that you could strip the DRM, indexing, firewall, and was backwards compatible all the way to DOS then I would buy it at a fair price. Right now they want me to pay for services I don't like at a price thats too high. You can dress it up all you want, I still wont buy.

Re:It boils down to this... (0, Flamebait)

Pink Fandango (1336947) | more than 6 years ago | (#24524845)

New packaging, same product, poorly written software. Look if they took vista, and put out a version that you could strip the DRM, indexing, firewall, and was backwards compatible all the way to DOS then I would buy it at a fair price. Right now they want me to pay for services I don't like at a price thats too high. You can dress it up all you want, I still wont buy.

Polished turd comes to mind....

Re:It boils down to this... (0)

Anonymous Coward | more than 6 years ago | (#24524935)

I can't wait for all those people to load the new cool OS on their 3 year old 1 GB or less of ram computers running windows XP.

That is the true test of how "good" windows vista is and why everyone hates it.

You have to have what would have been a nice gaming rig 2 or 3 years ago, just to run the base OS... not counting any additional applications

Re:It boils down to this... (3, Insightful)

zappepcs (820751) | more than 6 years ago | (#24525213)

This is exactly right. I dusted off an old Win98 machine this year. Loaded Ubuntu on it for testing. My wife has since claimed this machine. It now has Hardy Heron on it, CD, 60GB HD, 1.2G AMD cpu, and until this week only 512MB RAM. She was very happy with it... except sometimes (rarely) when she got too much stuff running it would start swapping to disk and slow down a bit. Now It's got 1G RAM and she couldn't be happier. THAT would NEVER happen with Vista. No matter how polished a turd it is... I just won't buy it. Hell, Ubuntu HH will run on a i386 700Mhz laptop with only 256M RAM. Windows? not so much.

Good marketing trumps quality product (4, Insightful)

Lord_Frederick (642312) | more than 6 years ago | (#24524795)

A clever and solid marketing campaign will trump a quality product if enough money is thrown at the problem. It's unfortunate and sad but that's the way the cookie crumbles.

Re:Good marketing trumps quality product (1)

the_humeister (922869) | more than 6 years ago | (#24525045)

True enough. If anyone ever remembers the old IBM PC ads with the Charlie Chaplin-look alike vs. the later PS/2 It! ads...

Re:Good marketing trumps quality product (1)

nomadic (141991) | more than 6 years ago | (#24525405)

True enough. If anyone ever remembers the old IBM PC ads with the Charlie Chaplin-look alike vs. the later PS/2 It! ads...

Why go so far back? I mean, just look at Apple.

Re:Good marketing trumps quality product (5, Insightful)

Anung_Un_Rama (929302) | more than 6 years ago | (#24525069)

Not necessarily. The reason why Apple has been successful is because behind the clever marketing lies a solid product. Marketing can generate interest in a product and give it a competitive advantage over similar products, but at the end of the day the product must be able to stand on its own. Right now, Microsoft's Vista simply cannot. "It's like putting pearls on swine: you can dress up a pig, but it's still a pig." - Henry Rollins

apple on the downside (-1, Flamebait)

N8F8 (4562) | more than 6 years ago | (#24524811)

In 1985 my mom bought a Macintosh for her business. Soon afterward she had to sell it because it didn't have the software to help her run her business. Fast forward to 2008. Buy a Mac to run your business and you'll likely be shopping for a PC soon thereafter. I respect Microsoft because they gave me an environment to learn computing and programming with a lower barrier than Linux or Mac. I respect Microsoft because they help feed my family.

I like shiny baubles like the next guy but I feel disrespected by a product that does everything it can to tell me how to do things and what I can do with the products I buy.

Re:apple on the downside (2, Insightful)

bestinshow (985111) | more than 6 years ago | (#24524993)

Apple gives you XCode, perl, ruby, etc for free.

Microsoft gives you Notepad.

What are you talking about, man?

Re:apple on the downside (1)

the_humeister (922869) | more than 6 years ago | (#24525153)

Microsoft also gives you their compiler for free too. You still have to pay for their IDE.

Re:apple on the downside (1)

LWATCDR (28044) | more than 6 years ago | (#24525125)

That is really going to depend.
You can get Office for the mac, you can get Quickbooks for the Mac.

Now if drafting is a big part of your business then yes you will probably need a PC for CAD but in most other cases you could just us VMWare Fusion, VirtuaPC, or Parallels and run that one or two windows only programs on your PC.
As far as Microsoft lowering the entry point to learn computing. Well I would have to say thanks to Commodore for that one. Then I would have to give a lot of thanks to Borland, $49 for a real compiler and IDE made programing a lot more accessible to the masses.
I don't hate Microsoft as much as most people but I hate the Single vendor trap they have worked hard to create.

Oh on a bright note now that Quickbooks is available on line it is now a lot easier to use Linux to run a small business.

Apple on the strawman (1)

Crash Culligan (227354) | more than 6 years ago | (#24525127)

If your user ID had three more digits, I'd have marked it "-1 Troll" without a second thought.

Instead, against my better judgment, I'm going to ask: what kind of business is your family in that is so dependent on PC-only software? And what kind of software is it?

And what the frelling zwack does any of this have to do with which advertising agency Microsoft has hired? Unless they're making extensive use of astroturfers...

Re:Apple on the strawman (1)

XxtraLarGe (551297) | more than 6 years ago | (#24525347)

If your user ID had three more digits, I'd have marked it "-1 Troll" without a second thought.

Why let that stop you? WTH does his mom buying a Mac over 20 years ago have to do with anything? Both Microsoft & Apple have done both good & bad things for computing, but I'd have to say MS has a negative balance on the ledger.

Re:apple on the downside (1)

thetoadwarrior (1268702) | more than 6 years ago | (#24525255)

The Mac has everything a Windows PC has including Office. The only thing the Mac lacks is gaming so unless your mom is a game developer maybe she just didn't look hard enough.

Re:apple on the downside (4, Informative)

Kristoph (242780) | more than 6 years ago | (#24525301)

When my wife (a graphic designer) and I (a software engineer) first started seeing one another I convinced her to dump her Mac for Windows.
  Windows 2000 was, truth be told, the best operating system for end users at that time. The Mac (pre OS X) was a piece of junk.

Fast forward today. We have 5 Mac's in the house. We have Linux on our servers. The sole remaining Windows machine has not been turned on for at least a few months.

Mac OS X has come a long way. It is everything a UNIX guy could evey have hoped for in a desktop/laptop OS (I started on Solaris).

The fact that it is shiny and cool is great bonus but that is not why I use it. I use it because it's better, it's easier, it's faster, and it's more robust then Vista.

Microsoft might claw it's way back. I hear Windows 2008 Server is a good product. But right now the Microsoft OS is the piece of junk, and Apple dominates in terms of product quality.

Love? (4, Funny)

Puffy Director Pants (1242492) | more than 6 years ago | (#24524831)

Maybe, but dealing with the infections is a pain in the ass. They use a BIG needle!

Just stop the pretense (5, Funny)

Quiet_Desperation (858215) | more than 6 years ago | (#24524861)

MAC: Hi, I'm a Mac.

BILL: Hi, I'm Bill gates. I'm a billionaire and one of the richest men in the world. I have power beyond anything you can imagine.

MAC: Um...

(Gates pulls out a pistol and shoots Mac in the head. Mac falls to the ground in a vast pool of blood and gore)

BILL: I can do that to your family and never worry about any sort of prosecution ever penetrating my vast army of lawyers. I can topple our government with a set of well placed bribes, or push the global economy into a depression. Buy Vista or I'll make all your lives a fucking nightmare from which you'll never awaken. It's the lesser of two evils, believe me. I wouldn't lie to you because I don't have to.

MAC: *gurgle*

(Bill puts three more rounds into Mac)

BILL: That was your wife and two kids, bitches. capisca?

Re:Just stop the pretense (1)

Rinisari (521266) | more than 6 years ago | (#24525229)

Someone please actually make this into a YouTube commercial. It may be one of the most hilarious things ever if done.

What's with the "signed" tag (4, Insightful)

Optic7 (688717) | more than 6 years ago | (#24524883)

on all the stories today?

Re:What's with the "signed" tag (1)

CambodiaSam (1153015) | more than 6 years ago | (#24525055)

I was wondering the exact same thing. Anyone out there privy to it?

signed? (2, Insightful)

Frizzle Fry (149026) | more than 6 years ago | (#24524885)

What does the "signed" tag mean and why is it on so many articles?

Re:signed? (0)

Anonymous Coward | more than 6 years ago | (#24525169)

Who is this Anon guy and why does he have so many quotes?

Yes, money can buy you love? (0)

Anonymous Coward | more than 6 years ago | (#24524963)

> Can money buy you love?
Well, I guess it can, yes...

Isn't it what Apple has been and is doing ?

Guinness (1)

commandlinegamer (1046764) | more than 6 years ago | (#24525111)

Should get Guinness's ad agency. Remember the mad guy dancing like a loon while his pint was being pulled? Me, I thought he was just bursting for a piss.

Go Ahead, Make Fun... (4, Informative)

Hub_City (106665) | more than 6 years ago | (#24525137)

...but it was these guys that made the "Un-pimp My Ride" commercials for Volkswagen... ...and because you wanna watch 'em, here's the first [youtube.com] , second [youtube.com] and third [youtube.com] of those...

Re:Go Ahead, Make Fun... (1)

Notquitecajun (1073646) | more than 6 years ago | (#24525329)

I was REALLY surprised that those didn't get Jesse Jackson or Al Sharpton or someone of their ilk riled up. Someone could have easily skewed those un-pimp commercials with racist undertones or something...

Microsoft, please... (0)

Anonymous Coward | more than 6 years ago | (#24525141)

Sell plain generic normal "home" or "developer" server licenses of Server 2003 and Server 2008 with a max of 3CALs for 50-80$.

I will immediately buy three to replace my 2k and XP systems with. Lots of us "power users" really love your server products and often are disappointed with your desktop ("home user") products, but the pricing is just too cheap if you can't partake in any educational programs or MSDN subscriptions.

I've been using Windows and Linux daily for many years and *love* Windows over Linux for my desktop (and have successfully defended it hundreds, if not thousands of times, to rabid fanboys of all sides). Lots more people would be buying your products and being happy with it. .

Did it really fail? (2, Insightful)

abigsmurf (919188) | more than 6 years ago | (#24525161)

Why the assumption that the Mojave experiment campaign was a failure? To me it seemed pretty effective.

Not only did it get the headlines in most major news sources but it opened up a lot of discussion about Vista. There's a whole load of FUD that is either overblown (games performance was mostly down to poor drivers, the performance difference is very minor compared to XP) or a bunch of rubbish (zomg! MS will delete my MP3's and DRM everything!). Just look at slashdot discussions relating to the ads, there were more posts defending the OS by people who regularly use it than slating it.

Re:Did it really fail? (2, Insightful)

MobyDisk (75490) | more than 6 years ago | (#24525433)

Why the assumption that the Mojave experiment campaign was a failure?

I've never heard of it until now.

Money can't buy you love (0, Redundant)

plopez (54068) | more than 6 years ago | (#24525283)

But on the other hand, you can rent it by the hour.

Microsoft's latest slogan (4, Funny)

jrothwell97 (968062) | more than 6 years ago | (#24525303)

I'll reckon they'll go with a dirty-tricks FUD campaign. For example:

  • Buy Vista, not a Mac. We know where you live.
  • In bash, no-one can hear you scream.
  • We're going to fucking kill you if you use Google.

These threats will attempt to be carried out by Steve Ballmer disguised in a ski mask and a shirt saying "I AM NOT THAT DANCE MONKEY BOY OFF YOUTUBE."

Truth in advertising (3, Funny)

sm62704 (957197) | more than 6 years ago | (#24525325)

It could work if this is the company that did commercials for Pontiac, Ford, Chevy, and Schlitz.

"At Ford, quality is job one!" Poor quality, their work is cut our for them
"Pontiac: we build excitement!" Bad brakes, poor handling
"Chevy: Like a rock!" Damned thing won't start.
"When you're out of Schlitz, you're out of beer." The stuff's so nasty that nobody will drink it if there's any other brand in the fridge.

So following these fine examples of truthful ads, I suggest to Microsoft:

"Vista: Bigger and badder than ever!"
"Linux runs on supercompuers. Vista runs on your computer."
"Macs are for rich little girls"
"In your heart, you know Vista's right" (borrowing from Richard Nixon's sucessful right wing campaign ad
"Vista: Because nobody ever got fired for buying Microsoft!"

Prove to me advertising works... (2, Insightful)

zerofoo (262795) | more than 6 years ago | (#24525345)

in the computer business.

Computers seem to be bought for two reasons - work and play.

When a computer is bought for work - technical necessity dictates what you buy. If your livelihood depends on that machine, you are going to buy only what works - no more, no less.

When a computer is bought for play - word of mouth is the primary motivator. Your friend loves his/her new Mac and all the cool things it can do - you see it, you like it, you buy it.

Neither of these situations are heavily influenced by marketing. You'd think the brains in Redmond would realize this.

-ted

Can money buy you love? (1)

nicklott (533496) | more than 6 years ago | (#24525371)

Can money buy you love?

Well duh. The answer to that question is contained in your previous sentence, where you used the phrase "Apple's hip Get a Mac campaign".

By definition an ad campaign cannot be hip. Ad campaigns worthy of the name are paid for by companies who are trying to make more money. Making money is not hip. Ad campaigns that make you think they are "hip" are very, very expensive indeed. Not only do you have to pay for air/ad space like a normal campaign but you must also buy out the principles of the actors/celebrities involved in the campaign, get a good script and some swish design, and also get as much favourable magazine editorial coverage as is physically possible. The last bit is actually easier than it may seem, because the shallow journos have already bought the message that the celebs were putting across and are using macs to produce all the mags. They therefore are pre-disposed to favour apple products and are especially pleased when free ones arrive in the post. The resulting use of the distinctly partisan "hip" when describing a cynical marketing ploy must give Steve Jobs wet dreams.

Give ME the $300 million ... (1)

Chris G in D.C. (930918) | more than 6 years ago | (#24525387)

and I'll build a better OS than Vista from scratch. Really, that's some very expensive lipstick for a very ugly pig.

Burson-Marsteller, Mark Penn, and Hillary Clinton (5, Interesting)

Average (648) | more than 6 years ago | (#24525395)

The Economist did not mention the names of Microsoft's old and bad marketers? Chief among them, a company named Burson-Marsteller. CEO? Mark Penn. Strike a bell? He has spent most of the last year running Hillary Clinton's absolutely terrible campaign.

Does anyone else see the similarities between the "Hillary. She's inevitable." campaign and the "Vista. It's inevitable." campaign?

Just between you and me... (1)

hullabalucination (886901) | more than 6 years ago | (#24525445)

As someone who owns an ad agency, looking over Crispin Porter + Bogusky's client work, I'm not that impressed, at least with their TV work. Better for Microsoft to have gone with someone like these folks:

Secret Weapon Marketing [secretweapon.net]

* * * * *

Oops. I dropped my sig and it rolled under the refrigerator.

1984 Superbowl ad (1)

Jeff Hornby (211519) | more than 6 years ago | (#24525473)

Given the Apple is still riding the image of cool they created in their 1984 Superbowl ad (the one where the woman dressed like a Hooter's girl throws a sledgehammer) I think that the proper ad campaign could help Microsoft.

Useless (2, Insightful)

bytesex (112972) | more than 6 years ago | (#24525495)

Microsoft doesn't need brand image among consumers. The great majority of MS' consumers have their home boxen because that's something they also have at work. And that's the crux; MS must advertise to the dry and dull middle management, who have to set up workplaces for their underlings, and do it as reliably and cheaply as possible. They wouldn't know 'hip' from their waistline, and no amount of 'hip' is going to change their buying-decisions; they've already made up their minds. And it's going to be Microsoft again, but this time a bit later than usual. You know, the crisis and stuff.

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