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Jerry Seinfeld Will Plug Vista

timothy posted more than 5 years ago | from the for-all-that-is-good-stop-sending-this-one dept.

Businesses 776

Barence writes "Microsoft has signed up comedian Jerry Seinfeld to its $300 million Vista PR blitz, as it attempts to turn around the negative perception surrounding its operating system. Reports suggest Bill Gates will also appear in the ads, which, given the comedy timing he displayed in his 'Bill's Last Day' video, and the deadpan manner of Seinfeld, could result in a huge hit for the company." Reader Zarmanto notes in his journal that "Mac users might be quite amused, considering that (like many other TV shows) the set of Seinfeld always had a Macintosh prominently displayed in the background."

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776 comments

Jerry Seinfeld (-1, Flamebait)

Ethanol-fueled (1125189) | more than 5 years ago | (#24695797)

The Jew will go wherever the money is.

Re:Jerry Seinfeld (0, Offtopic)

halsver (885120) | more than 5 years ago | (#24695811)

Please mod parent -5 Banned... Jeez

Re:Jerry Seinfeld (5, Informative)

sokoban (142301) | more than 5 years ago | (#24695913)

No, the parent should be moderated as incorrect. Jerry Seinfeld was offered $5 million per episode to do another season of Seinfeld and turned it down. So no, he won't just go wherever the money is.

Re:Jerry Seinfeld (-1, Troll)

node 3 (115640) | more than 5 years ago | (#24696209)

No, the parent should be moderated as incorrect. Jerry Seinfeld was offered $5 million per episode to do another season of Seinfeld and turned it down. So no, he won't just go wherever the money is.

Your tense is confused.

On Behalf of My People Let Me Say ... (-1, Offtopic)

Anonymous Coward | more than 5 years ago | (#24695815)

... so will the Software Developer.

Clearly (1, Troll)

Darkness404 (1287218) | more than 5 years ago | (#24695813)

Clearly this is simply meaning that Vista has stolen enough ideas from OS X to make even a make user endorse it.

Be$t Idea$ (0)

Doc Ruby (173196) | more than 5 years ago | (#24695983)

Clearly Bill Gates has enough money to hire a comedian who hasn't had a TV show in nearly a decade to "endorse" his product. Unless maybe that Bee Movie stole its best ideas from Apple, too.

Seinfeld the Mac user (5, Funny)

Henry V .009 (518000) | more than 5 years ago | (#24695821)

"Mac users might be quite amused, considering that (like many other TV shows) the set of Seinfeld always had a Macintosh prominently displayed in the background."

Yes. And after a long hard days filming, the stars of the show would all use that computer to surf the net and read Slashdot, because that's the kind of introverted computer nerds they were.

Re:Seinfeld the Mac user (2, Funny)

Anonymous Coward | more than 5 years ago | (#24696233)

You laugh, but I bet Wil Wheaton would have a GREAT response to this.

Re:Seinfeld the Mac user (1, Funny)

Anonymous Coward | more than 5 years ago | (#24696333)

Seeing Seinfeld hawk Vista will certainly make me run out and buy it, 'cause I always turn to cynical comedians for advice on Windows.

Who are these people...? (-1, Flamebait)

howardd21 (1001567) | more than 5 years ago | (#24695823)

Who use this buggy, slow Operating System?

Re:Who are these people...? (5, Funny)

BitterOldGUy (1330491) | more than 5 years ago | (#24695859)

Who use this buggy, slow Operating System?

George Costanza. That way he doesn't have to work. He just tells his boss that his computer is slow so he can't get much done.

Re:Who are these people...? (5, Funny)

Yvan256 (722131) | more than 5 years ago | (#24695949)

First version: "George doesn't like computers. George is getting angry!"

------------

Second version: Newman is sitting at home watching TV and eating cheesy puffs, his phone rings...

Kramer: "Why aren't you at work, buddy?"
Newman: "Luckily for us, the US Post Office has 'upgraded' to Microsoft Windows Vista. Mouahahaha!"

Re:Who are these people...? (2, Insightful)

moderatorrater (1095745) | more than 5 years ago | (#24695985)

Which operating system are you referring to? Because if it's Vista, then I've got to say that I don't find it at all annoying. It works quite well, the security's a welcome addition. The biggest problem is that they don't have the equivalent of a command line "sudo", but then again, I'm one of the very few people who use a windows command line I'm sure. Overall, Vista works quite well for me, much less of a headache than Ubuntu. Just my 2 cents, but I get the feeling that Vista had more bugs before SP1, and now people are just angry that it wasn't a huge leap over XP.

Re:Who are these people...? (5, Insightful)

Zakabog (603757) | more than 5 years ago | (#24696107)

It works quite well, the security's a welcome addition.

What security? You mean that little pop-up thing asking you "are you sure you want to do that?" every time you click something. The little pop-up that annoys people to the point where they begin to just ignore it, or figure out how to turn it off? Or is there some other amazing new security features in Windows Vista that I'm not aware of?

Re:Who are these people...? (5, Insightful)

sir fer (1232128) | more than 5 years ago | (#24696291)

Looks like some M$ fanboi modded you down for being correct.

Vistas "security" features are pathetic and too little far too late. Joe Sixpack might take it seriously "Ooh, aah, dis noo operatin' systums got increased securitah!" but at the end of the day it's just security theatre.

Re:Who are these people...? (3, Interesting)

moderatorrater (1095745) | more than 5 years ago | (#24696299)

The little pop-up that annoys people to the point where they begin to just ignore it, or figure out how to turn it off?

The same could be said of any security feature. Good security's hard, and I've found the vista pop up to be no more annoying than the ubuntu one. I haven't used a Mac in years, but from what little I remember, it seems like it still has the pop ups. So, your two actual points seem to be that it pops up more than necessary and that it can be turned off. The first is a problem with other companies requiring administrator rights when they don't really need them, and the ability to turn it off is just giving people more options. So where's the problem?

Re:Who are these people...? (1)

node 3 (115640) | more than 5 years ago | (#24696253)

The biggest problem is that they don't have the equivalent of a command line "sudo"

Seriously? That's the biggest problem with Vista?

Re:Who are these people...? (0, Troll)

Broken Toys (1198853) | more than 5 years ago | (#24696261)

Problem signature:
    Problem Event Name: BlueScreen
    OS Version: 6.0.6000.2.0.0.768.3
    Locale ID: 2057

Yeah, Vista is da bomb.

And it just keeps bombing.

Out of touch much? (5, Interesting)

sokoban (142301) | more than 5 years ago | (#24695845)

So, this could either be a great move on MS's part or an illustration of how woefully out of touch with popular culture they are. Seinfeld hasn't been on the air in over 10 years at this point (new episodes at least).

Re:Out of touch much? (5, Interesting)

olclops (591840) | more than 5 years ago | (#24695927)

You have to assume that Crispin Porter (their new agency) is well aware of that, and plans to use it to their advantage. They have a reputation in the ad business of being the hippest of the the hip ad shops.

Re:Out of touch much? (3, Funny)

David Gerard (12369) | more than 5 years ago | (#24695939)

Microsoft, "out of touch"? Never! [today.com]

Hey don't blame microsoft! (4, Funny)

LWATCDR (28044) | more than 5 years ago | (#24695981)

They wanted Lucy and Desi to push Vista but they never returned Steve Ballmer's call!
This is only just the beginning. The next step is the new catchy theme song by Wynn Newton.

Re:Out of touch much? (4, Insightful)

ScentCone (795499) | more than 5 years ago | (#24696053)

Seinfeld hasn't been on the air in over 10 years at this point (new episodes at least).

Well, Richard Stallman's been re-running the same damn hippie crap on his channel for at least that long. And over at Apple? Steve Jobs has been wearing that same black turtleneck since 1986. And how about that Penguin? Man, that is fresh!

Actually, I imagine that Seinfeld's "establishment" personality is probably going to work very well in this case. It has the potential to be brilliant, with lots of good humorous irony potential. His AmEx spots have generally been pretty good. We'll see.

Re:Out of touch much? (0)

Anonymous Coward | more than 5 years ago | (#24696351)

Money CAN buy you love. Amazing!

Re:Out of touch much? (1, Insightful)

Yvan256 (722131) | more than 5 years ago | (#24696069)

On the contrary, I think it fits perfectly with an OS that's always been a decade behind everybody else.

When are you programmers going to help REACTOS ? (-1, Offtopic)

zymano (581466) | more than 5 years ago | (#24695863)

They need some more help to get a viable Windows alternative out there.

If this project succeeds then we don't need to worry about xp or vista anymore.

This open source project is one of the most important to topple Microsoft. Google should put some help & money into it too.

http://www.reactos.org/ [reactos.org]

Re:When are you programmers going to help REACTOS (0, Offtopic)

Darkness404 (1287218) | more than 5 years ago | (#24695979)

When ReactOS becomes needed. Right now we don't need a Windows clone. We need to move away from open source software is a cheap knockoff of Windows and Mac. We need our own identity. Linux gives us an identity other than Windows.

Re:When are you programmers going to help REACTOS (2, Insightful)

zifn4b (1040588) | more than 5 years ago | (#24696185)

So, when are we going to see all games that are released for Windows simultaneously released for Linux? As far as I can tell, this is one of the main things holding Linux back. Wake me up when that happens because the day it does is the day I'll never use Windows again.

Re:When are you programmers going to help REACTOS (0)

Anonymous Coward | more than 5 years ago | (#24696033)

Windows is dead ... those who are still using it or creating clones of it are irrelevant. Its time to wake up and move on, because no one gives a shit about it.

Re:When are you programmers going to help REACTOS (0)

Anonymous Coward | more than 5 years ago | (#24696039)

Why would people help something which runs Windows applications?! I thought you guys wanted to get AWAY from anything Microsoft-related!

If anything, call me back once ReactOS can run Diablo 2, Starcraft and Final Fantasy XI without any problems. No, I won't/can't contribute code. Damnit Jim, I'm a gamer, not a programmer!

Don't Care (4, Insightful)

Trojan35 (910785) | more than 5 years ago | (#24695875)

"Mac users might be quite amused, considering that (like many other TV shows) the set of Seinfeld always had a Macintosh prominently displayed in the background."

Just an FYI, mac users are pretty similar to PC users. Most of us just don't care.

Re:Don't Care (1)

frisket (149522) | more than 5 years ago | (#24696057)

But Vista runs perfectly happily (virtualised or dual-booted) on my new Mac :-)

Re:Don't Care (5, Informative)

Jerry Coffin (824726) | more than 5 years ago | (#24696119)

Just an FYI, mac users are pretty similar to PC users. Most of us just don't care.

They should care -- they pay for that. Macs don't show up by accident -- they show up because Apple pays for them to show up. When you buy a Mac, part of what you pay goes for Apple to buy product placements.

Just FWIW, the last time I checked Apple had the largest product placement budget of any computer maker I could find. At least at that time, HP had something like 10 times the computer sales, but less than one third the product placement budget.

Personally, I think this is true genius on the part of Apple. I'm convinced that product placements probably have a better payoff than almost any other sort of advertising. I think that's particularly true when/if a large part of what you're selling is a style or image.

Re:Don't Care (-1, Offtopic)

Anonymous Coward | more than 5 years ago | (#24696195)

Gotta call horseshit on that one. I never hear PC users start stupid, adolescent arguments about their fanboy-love for their systems with me if I mention the reasons a Mac is nice. But boy do I get to hear from every arrogant, self-righteous prick with a latte and a Mac about how bad my PC sucks and how much their Mac rocks. WITHOUT mentioning something that a PC happens to do well.

Funny part is, it's never documented technical merit they rant on; it's always the same old zealous, uneducated, damn near religious Apple fanatic douchebaggery. There's two reasons I don't own an Apple right now, and both are equally important:

1) They don't make a 13.3" Macbook Pro. I want 4GB of RAM in a laptop, not the 2.5GB limit of the regular Macbook.

2) Man, fuck being associated with their typical users. Seriously. I like the build quality of their laptops and all, but I don't think the stigma is worth it.

Brutal honesty? (4, Funny)

svvampy (576225) | more than 5 years ago | (#24695879)

Have they realized Vista is an O/S about nothing?

The OS of Nothing. (-1, Redundant)

jameskojiro (705701) | more than 5 years ago | (#24695885)

Gets the Seinfeld treatment.

the Irony, Suck it Alanis Morisette.

I'd like to plug Vista ... (2, Funny)

Syncerus (213609) | more than 5 years ago | (#24695901)

with my .45.

Re:I'd like to plug Vista ... (4, Funny)

jcr (53032) | more than 5 years ago | (#24696177)

It's the only merciful thing to do.

MS really needs to admit that Longhorn failed, and ship another XP update.

Oh, wait. That's what they did.

-jcr

Re:I'd like to plug Vista ... (1)

Hawthorne01 (575586) | more than 5 years ago | (#24696275)

"I say haul back and nuke the entire OS from orbit. It's the only way to be sure."

I have a novel idea... (5, Insightful)

Anonymous Coward | more than 5 years ago | (#24695917)

Instead of paying already rich celebrities to pimp out Vista, how about invest that $300 million into developing a SP2 that fixes the damn thing already.

Re:I have a novel idea... (4, Insightful)

Clay Pigeon -TPF-VS- (624050) | more than 5 years ago | (#24695963)

Because it would cost much more than that to fix the damn thing.

Re:I have a novel idea... (0)

Anonymous Coward | more than 5 years ago | (#24696277)

Don't get mad, at least we will see Bill Gates playing the roll of Kramer. ;-)

Re:I have a novel idea... (3, Interesting)

TheSeer2 (949925) | more than 5 years ago | (#24696279)

And what would fixing "the damn thing" involve? I'm a late adopter to Vista (post-SP1) and ... well... it works fine. No incompatibility issues (literally, not a damn single one), no BSODs (ditto)... blah!

An OS About Nothing (-1, Flamebait)

Doc Ruby (173196) | more than 5 years ago | (#24695925)

Isn't Seinfeld's entire career a show about hanging out with a group of pathetically petty backstabbers and cheaters, who waste every opportunity to ever do anything worthwhile, and instead just stick to dirty tricks and scams?

If only that Upper West Side apartment would crash once in a while, I'd expect that Seinfeld was already on the Microsoft payroll since the 1990s. Maybe it didn't crash because it was running on the last decent Microsoft OS, brand spanking new when the show was actually going, Windows NT.

Sounds like good company (1)

johnny cashed (590023) | more than 5 years ago | (#24696077)

Isn't Seinfeld's entire career a show about hanging out with a group of pathetically petty backstabbers and cheaters, who waste every opportunity to ever do anything worthwhile, and instead just stick to dirty tricks and scams?

Like Microsoft has never engaged in backstabbing or cheating to get ahead. Not to mention dirty tricks and scams?

Oh, sweet irony! (5, Informative)

CrazyTalk (662055) | more than 5 years ago | (#24695929)

Since Seinfeld always had a Mac on his desk in his show. In fact, if you look closely he had the latest model new Mac every year.

Re:Oh, sweet irony! (2, Funny)

Sockatume (732728) | more than 5 years ago | (#24696149)

On a related note, I often attempt to date unfamiliar movies and TV shows by the Macs they feature. It's quite effective. :)

Re:Oh, sweet irony! (1)

merreborn (853723) | more than 5 years ago | (#24696217)

Oh, sweet irony! Since Seinfeld always had a Mac on his desk in his show. In fact, if you look closely he had the latest model new Mac every year.

Honestly, if you think about it, it's not that ironic.

Apple paid him for product placement in the 90's.
Microsoft pays him for some ads in the 00's.

Apparently, the man is not averse to being paid to pimp computers/software. And he doesn't really care *who* the money's coming from. Can't say I blame him.

Re:Oh, sweet irony! (1)

CrazyTalk (662055) | more than 5 years ago | (#24696249)

Except, from what I understand Apple did NOT pay him in the 90s - he had those Macs in his show because he genuinely liked the product.

Re:Oh, sweet irony! (1)

MyOtherUIDIsLower (1332331) | more than 5 years ago | (#24696323)

It's even sweeter that he never actually turned that thing on!

Now wait a minute (1)

DreadfulGrape (398188) | more than 5 years ago | (#24695931)

I'd always heard that Seinfeld was a Mac guy, and that's why there was always some model of Mac in his "apartment" on the show, i.e. it wasn't just standard product-placement.

Guess he's being paid a shitload of cash to hump Vista...

It won't work. (5, Insightful)

Vellmont (569020) | more than 5 years ago | (#24695951)

Vista has established a reputation as "the operating system you don't want". People hate it. People that haven't tried it hate it. Some people sit around and worry that someday someone will make them upgrade to Vista. An ad campaign simply can't compete with people talking to others about how much they hate Vista.

It's funny, but I've never heard people openly talk about how much they hate a Microsoft product before. Personally I think Microsoft has made a LOT crappier products than Vista. Outlook, IE6, and Exchange are a lot worse than Vista.

Re:It won't work. (4, Funny)

NeoSkandranon (515696) | more than 5 years ago | (#24696049)

Vista has established a reputation as "the operating system you don't want". People hate it. People that haven't tried it hate it.

Seinfeld will fit right in.

Re:It won't work. (2, Funny)

DriedClexler (814907) | more than 5 years ago | (#24696073)

But ... but ... what about the stacked, unscientific Mojave project, that conclusively proved that people like Vista if they actually give it a chance?

Re:It won't work. (0)

Anonymous Coward | more than 5 years ago | (#24696189)

If you want a perfect example of why VISTA is ill received, look at any office where everyone runs XP.

Except the CEO/or other self important twit.

Nothing works. The N wifi card doesn't have vista drivers and the XP drivers don't work. His copy of office isn't backward compatible to the other 5 versions of office in the building (without special patches that only seem to work half the time). The network shares we've all been using? Yeah, vista won't see them. And none of us can get into his shares because they are all "secured" or some crap. WTF is a secured share?

XP just works. Hell the Macs just work. Vista DOES NOT. That is the problem, nothing more, nothing less.

Fix Vista so it's properly backward compatible, or stop pretending it was supposed to be. End of problem.

Incidentally, Intel, has decided NOT to roll out vista because it breaks so many mission critical internal tools. Hows that for a slap in the face. MS worked with them for more than a year to fix it, and couldn't.

Re:It won't work. (1)

BitterOldGUy (1330491) | more than 5 years ago | (#24696199)

My wife just bought a laptop. The topic of OS didn't even come up until I winced at seeing Vista Home installed.

So far, I'm pleasantly surprised by it - the Home edition - I haven't tried any other edition because my XP box is running just fine, thank you.

Re:It won't work. (1)

TheGoodSteven (1178459) | more than 5 years ago | (#24696229)

I agree that Vista has earned itself a pretty bad rap. But, I don't think MS is targeting the kind of users that have that much computer experience. It seems that MS is targeting users that sparingly use a computer, but have shied away from upgrading because they might have heard a few bad things. If MS wanted to improve Vista's reputation amongst users that sit around and talk about software, then they would put the $300 million into fixing the OS rather than hiring some retired sitcom star.

Re:It won't work. (1)

Sockatume (732728) | more than 5 years ago | (#24696239)

Although the general public probably never felt it, I recall there was a similar aura of crappitude around Windows 98 when it first popped up (actually, probably around when that BSOD popped up, but there was some legit moaning about the OS itself). The sheer bugginess of it boggled minds. When they brought out 98SE people seemed more willing to forgive, as it was an implicit acceptance of the original version's badness and a need to address the problem. Perhaps it's time to forget about doing Vista SP2 and just call it Vista SE instead?

Re:It won't work. (1)

JimDarkmagic (1339257) | more than 5 years ago | (#24696255)

"...I've never heard people openly talk about how much they hate a Microsoft product before..."

You must be new here

Re:It won't work. (1)

swillden (191260) | more than 5 years ago | (#24696325)

Vista has established a reputation as "the operating system you don't want".

Exactly. My thought was "Why Seinfeld?". Seems like Rodney Dangerfield would have been the ideal choice. I know he's dead, but surely there's enough footage of him that they could splice something together.

It'd cost a lot less than $300M, too.

Re:It won't work. (2, Interesting)

mpapet (761907) | more than 5 years ago | (#24696331)

I think you over estimate their target audience.

1. The target audience really doesn't care. Many people who get asked about things like computers to buy are promoting everything BUT Vista. But there's a great horde of potential consumers some of whom have HUGE budgets to blow who don't ask anyone.

2. The ONLY reason to advertise is to repeat something point of view until it becomes ingrained into the collective unconcious. (sp!!) Vista is good because Microsoft is shouting it from the rooftops.

It's also important to note the hollywood industry labels things "Sienfeldian" because he's brought in so much money making people laugh about nothing in particular. Which, is really hard to do.

So, it's a good idea. It needs to be executed well. Which is harder than coming up with a good idea!

Seinfeld did not feature a Mac (-1, Troll)

Anonymous Coward | more than 5 years ago | (#24695965)

That assertion is garbage. Me thinks you are confusing it was some other show...

I wish Don Rickles was alive (4, Funny)

iminplaya (723125) | more than 5 years ago | (#24695971)

He'd be perfect...If you don't use Vista, you're an idiot!

Re:I wish Don Rickles was alive (1, Informative)

Anonymous Coward | more than 5 years ago | (#24696135)

I wish Don Rickles was alive

That's not funny, dickface. http://en.wikipedia.org/wiki/Don_Rickles [wikipedia.org]

Re:I wish Don Rickles was alive (1)

LunaticTippy (872397) | more than 5 years ago | (#24696251)

Don Rickles is alive, idiot.

Wouldn't fixing some drivers give better PR? (4, Insightful)

EmbeddedJanitor (597831) | more than 5 years ago | (#24695997)

For $300M, MS could send out bands of programmers to vendors get their Vista drivers working better.

Wouldn't that generate better PR than using a deadbeat comedian?

Re:Wouldn't fixing some drivers give better PR? (1)

Narpak (961733) | more than 5 years ago | (#24696045)

Probably. In any regards I do not think a Vista PR campaign will be able to push through the fact that Vista cost and don't deliver.

Re:Wouldn't fixing some drivers give better PR? (5, Insightful)

MBCook (132727) | more than 5 years ago | (#24696133)

This is what I was thinking. It's cute that MS wants to improve the image of Vista. It's even cuter that they think getting a big name star in some ads about "breaking through barriers" will work. At least they aren't dumb enough to do a near clone of the Get A Mac ads. And anything with Seinfeld's name sells. Remember Bee Movie? Did you remember it existed 10 minutes ago, or did reading the name make you think for a few seconds before you remembered it ever existed?

But $300 million is a ton of money. How much did Apple spend developing 10.5? Was it over $300 million? How much did they spend on 10.1/Puma [wikipedia.org] , the free point release?

You shouldn't need to spend that much money to tell people your 2 year old product isn't trash.

One of the geniuses bits behind the Apple ads is how simple they are. It's easy to make movies. Adding a new printer works well. Macs do what you want them to. So to combat these simple messages a 5 year old could understand, Microsoft is making a series of ads about breaking through barriers. Sounds like the kind of pseduo-management speak that drives me nuts. I hope the execution is better than the idea sounds, and the rest of Microsoft's campaigns.

Thw question (0)

Vampyre_Dark (630787) | more than 5 years ago | (#24696015)

Whyyyyyyyyy. Do people. Use LINUX? That has Seinfeld all over it.

Is it going to be similar to this? (1)

roman_mir (125474) | more than 5 years ago | (#24696021)

I've been wondering, when did you first become fan of my show? [youtube.com] ...

-Yeah, hi Mr. Gates. I bought your new Windows XP program and about to install it as an upgrade. Do I need to make a boot disk?
-That's a very good question....

----

I wonder what, if anything, did that appearance on Frasier show has done for MS?

Wow. (1, Interesting)

JustNiz (692889) | more than 5 years ago | (#24696027)

Given his sensibilities about not doing any more Seinfeld episodes, I would have guessed that he of all people would have better sense than to associate himself with such a crappy product and company, especially as a comeback.
I guess the money finally ran out from the endless re-runs and DVD box sets eh Jerry?

Re:Wow. (1)

je ne sais quoi (987177) | more than 5 years ago | (#24696219)

Looks like the microsoft schill moderators are out in force today... The above comment is a valid question, why is Jerry Seinfeld doing product placement now instead of pure comedy? And why is he doing it for Microsoft, or like he is doing here [youtube.com] for HP. Does he not care, just who cuts him a check? Yeah, okay calling microsoft a crappy company is troll-ish, but it's also an opinion shared by many here.

comedic ad face-off (1)

je ne sais quoi (987177) | more than 5 years ago | (#24696029)

I'll be pretty interested in seeing how this goes. I find both John Hodgman, the guy in the I'm a Mac and I'm a PC ads for Apple, and Jerry Seinfeld funny. Or at least, I found Seinfeld funny 10 years ago when Seinfeld was on. I haven't seen any of his newer stuff (the bee movie), will the guy still be funny?

Exactly what do they mean? (1)

Sooner Boomer (96864) | more than 5 years ago | (#24696041)

From TFA"...could result in a huge hit for the company." A "big hit" as in "did a lot of damage", or a "big hit" as in "everyone watched the commercial and upgraded to XP anyway"? Hint to BillG - I just bought a new Fujitsu V1020 laptop, and the MAIN reason I chose it was the ability to change over *immediatly* to XP. I have a Vista DVD you can shove up your input device.

an efficent and time-tested algorithm (-1, Offtopic)

ncmathsadist (842396) | more than 5 years ago | (#24696051)

1. Reeeeeeeeeeeeeeeeeeeeeeeeet!
2. Snuffle.
3. Pucker
4. Apply Lipstick.
Ugh.

A lot of money (1)

springbox (853816) | more than 5 years ago | (#24696059)

Maybe Microsoft could have used their money to pour extra resources into the development of their next operating system. Like, put some effort into researching why most users seem to loathe Vista instead of pretending that everything is FANTASTIC.

Re:A lot of money (0)

Anonymous Coward | more than 5 years ago | (#24696211)

Maybe Microsoft could have used their money to pour extra resources into the development of their next operating system. Like, put some effort into researching why most users seem to loathe Vista instead of pretending that everything is FANTASTIC.

As much as we like to think it's all about that, Apple actually spends far more than MS on marketing (I'm amazed people not paying attention to this), and that is a huge part of their success.

Why not spend $300million on fixing it? (0)

Anonymous Coward | more than 5 years ago | (#24696079)

Then when people like Vista it'll be a self advertising product...

But maybe doing that would take admitting that there are problems with it and nobody wants to be seen to admit that.

Didn't work (0)

Anonymous Coward | more than 5 years ago | (#24696089)

I'm still not going to upgrade to it. Maybe download it, but not upgrade to it. And even then I'm going to use vLite on it to death. And the only reason for me to even have it would be to have DX10.

Oh yea, that kinkey music, kramer, seinfeld (1)

unity100 (970058) | more than 5 years ago | (#24696091)

a few witty humor, and im gonna turn all the pcs around me to vista, just like that.

are kramer, george and jerry gonna come and fix the pc issues that my close circle is gonna have afterwards ? dont think so.

Re:Oh yea, that kinkey music, kramer, seinfeld (5, Funny)

j01123 (1147715) | more than 5 years ago | (#24696241)

are kramer, george and jerry gonna come and fix the pc issues that my close circle is gonna have afterwards ?

No, Kramer will be busy filming another commercial in which he gives his opinion of the black Macbook.

Wow, marketing! This changes everything! (3, Interesting)

HalAtWork (926717) | more than 5 years ago | (#24696095)

Oh shit an ad! I'm peeing my pants right now! Committing to enjoying 30 seconds on TV and committing to adapt to an upheaval of what you depend on daily for crucial tasks are two completely different things, and a quick joke will not ease the tension most people (not to mention businesses) are feeling when they have to consider making the switch.

Too late. (1)

MrMista_B (891430) | more than 5 years ago | (#24696121)

Good idea, and maybe we'll get some fun or funny ads out of it.

Unfortunatly, it's too late for Vista. If they'd done this at Vista's first release, then it would have worked.

Heck, with Windows 7 right around the corner, by using Jerry with Vista, by associating him with Vista, I can't help but feel they're wasting what potential he has to draw people to what they're having him push.

Seinfeld is the right spokesperson... (0)

Anonymous Coward | more than 5 years ago | (#24696137)

...because Vista is a joke.

Re:Seinfeld is the right spokesperson... (2, Funny)

jcr (53032) | more than 5 years ago | (#24696273)

Vista is a joke.

Agreed. It's also an example that shows that not all jokes are funny.

-jcr

Ovaltine and airplane peanuts (1)

dtmancom (925636) | more than 5 years ago | (#24696143)

"What's the deal with the Vista upgrade for Windows? Upgrades are supposed to be better and faster."

Who the heck is 'Jerry Seinfeld'? (-1, Troll)

MrMista_B (891430) | more than 5 years ago | (#24696165)

I had absolutly no idea who this guy is, or why him being in a Microsoft ad campaign was noteworthy, but here's what Wikipedia says http://en.wikipedia.org/wiki/Jerry_seinfeld [wikipedia.org]

"Jerome "Jerry" Seinfeld (born on April 29, 1954 in Brooklyn, New York) is an American comedian, actor and writer. He is often described as an observational comedian. He is best known for playing a semi-fictional version of himself in the situation comedy, Seinfeld,(1989-1998), which he co-created, helped write and, in the show's final two seasons, executive produced. He also starred as "Barry B. Benson" in the film Bee Movie, his first major foray back into the media industry since the finale of Seinfeld."

So apparantly this "Jerry" is some old sitcom comedian guy from the 90's?

And Microsoft thinks having a washed up sitcom actor pushing Vista will help them... how, exactly?

I'm honestly curious.

No better proof (1)

deanston (1252868) | more than 5 years ago | (#24696171)

that MSFT is still stuck in 10 year old routines than their current, major corporate decisions such as this one. Perhaps it's time for some creative Linux artists to come out with some Penguin TV commercials - but what percentage of population will get the /.-style nerdy jokes?

Well Good Luck to them (1)

UnknowingFool (672806) | more than 5 years ago | (#24696175)

So MS is spending $300 million to counteract the negative image of Vista. Well good luck to them. I think the image is well deserved. Admittedly, Vista on new machines isn't bad; however, on older machines, it is much slower. Even if Vista solves all initial growing pains, most consumers just don't see the value of upgrading.

While previous generations of Windows required users to do some upgrades to their PCs to use the newest version, the magnitude of the upgrade has not been as great as XP -> Vista. I think this is mostly due to the long 5 year gap. When upgrading users from 98 or 2k to XP, most of the time it just required some more RAM. If more drastic upgrades were required (CPU, video card), the components were easily obtainable. Contrast this with XP -> Vista: Even though my computer meets the recommended (not mimimum) requirements (CPU AMD 1.1GHz, 512GB RAM, etc), there's no way I could turn on all of the features of Vista without major upgrades. The problem is that I can't upgrade my CPU (Socket A) through a retail store. I have to go to eBay to get components as my computer is very old. Even if I get the upgrades I still couldn't use some of Vista's features. So like most consumers I have three choices:

  1. Spend money on hardware upgrades that may or may not be enough for Vista
  2. Spend money on a new machine
  3. Stick with XP

For now, I'm choosing #3 until my hardware dies.

relevance? (1)

Quiet_Desperation (858215) | more than 5 years ago | (#24696193)

Jerry who?

Apologies, just like mac ads didnt had an effect (0, Flamebait)

unity100 (970058) | more than 5 years ago | (#24696227)

on people who know i.t. shit, this pr stunt is not gonna have any effect much like the same.

yea, hip, and all that, yea, pc is a geek and mac is hip and with a mac you can browse your music, load them to your ipod, create family albums and this and that, and do design work too

.... but, the shit people are doing with pc setups are SO varying in numerousness and nature that nothing mac does can be compared to what pc is.

those kind of ads only can coerce less technologically keen people into 'style'.

sorry mac fans. i respect you people, and even quite respect the design work you do (many designers work on mac), but thats about it. for all the rest (and even design) there is still pc.

........... (duh, i just remembered late macs are intels with macos. so much for pc-mac distinction)...

Slight tangent (0, Offtopic)

ThanatosMinor (1046978) | more than 5 years ago | (#24696245)

Isn't Bill's Last Day pretty much just a clone of Clinton's Final Days [youtube.com] ?

Seem noncontreversial to me (1)

pembo13 (770295) | more than 5 years ago | (#24696257)

For quite a few years it has been my observation that Microsoft is first and foremost a marketing company. So things like this seem perfectly valid. As long as their don't use those dollars to spread FUD, seems like a fair move on their part.

This will be bigger than his "Bee Movie"!!! (4, Funny)

sakusha (441986) | more than 5 years ago | (#24696287)

n/t

Wait... (4, Funny)

dwiget001 (1073738) | more than 5 years ago | (#24696297)

Jerry will plug Vista? Like popping a cap in it's ass? THAT WOULD RULE!

Is this news for nerds? (0, Flamebait)

MarkvW (1037596) | more than 5 years ago | (#24696343)

The posted article is flamebait!
All the following posts are inflammations!

This is not news for nerds! It is not slashdot worthy in the least. Who cares about what Jerry Seinfeld advertises? How is that newsworthy?

More comedy from Microsoft (0)

Anonymous Coward | more than 5 years ago | (#24696347)

As if Vista wasn't hilarious enough already!

Stop the hate. (0)

Anonymous Coward | more than 5 years ago | (#24696353)

Clearly seinfeld is upgrading - I don't think I've ever seen a mac newer than 1993 or so in his apartment. Powerbook Duos and LCs were nice at one time, but not anymore...

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