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Seinfeld-Windows TV Ad Anything But 'Delicious'

CmdrTaco posted more than 5 years ago | from the a-whole-lotta-meh dept.

Windows 893

CWmike writes "Microsoft's $300-million ad campaign for Windows starring comedian Jerry Seinfeld launched Thursday with a long TV commercial almost entirely devoid of any talk of Windows, Microsoft or anything, really. With co-star Bill Gates, the scene is set in a shopping mall. Seinfeld, who did most of the talking, helps Gates buy a pair of shoes called the Conquistador. The commercial ends with Seinfeld asking Gates if Microsoft will "come out with something that makes our computers moist and chewy like cake so we can just eat them while we're working." Gates wiggles his rear to answer in the affirmative. The commercial ends (see video inside the story) with the Windows logo and the phrase 'Delicious.' Preston Gralla writes, 'I just saw Microsoft's much ballyhooed Jerry Seinfeld ad, and can say without equivocation it's one of the worst, most pointless ads in history. If this is Microsoft's response to the 'I'm a Mac' ads, it should fold up its tent and tell the world to switch to Apple."

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893 comments

What Are You Talking About? (5, Funny)

eldavojohn (898314) | more than 5 years ago | (#24892963)

Seinfeld-Windows TV Ad Anything But 'Delicious'

Are you crazy? I found that ad effective & informative.

I can't wait to get down to my local shoe store to try out a pair of "The Conquistador" although everyone knows they 'run tight.' I can't wait to finally have shoes I can wear in my shower!

Well, there goes my ability to watch any reruns of Seinfeld ... starring a Microsoft shill & a racist.

I caught this ad on TV with my non-technical retail employed roommate. And, acknowledging my predisposition to the big evil, I turned and atonally inquired what he thought of the commercial. "What?" he replied, "I don't think when I watch commercials, I just watch them." My god, it's worse than I thought, normal people just might digest this!

Re:What Are You Talking About? (-1, Redundant)

adpowers (153922) | more than 5 years ago | (#24892999)

I can't wait to get down to my local shoe store to try out a pair of "The Conquistador"

Me? I am hungry for a churro now.

Re:What Are You Talking About? (2, Funny)

zappepcs (820751) | more than 5 years ago | (#24893105)

It's far worse than you think, or fear even.

'normal' people (are there really such creatures?) will see that it is from MICROSOFT, and think "it must be good, all their stuff is really technical, and they know what they are doing ... if it wasn't for Microsoft, we'd not have any computers or Intarwebtubes or anything"
http://talkback.zdnet.com/5208-12558-0.html?forumID=1&threadID=44459&messageID=820843&start=0 [zdnet.com]

You only need look as far as what passes for entertainment on television in the USA to figure out that you should be considered special if you have an 8th grade education! http://www.snopes.com/language/document/1895exam.asp [snopes.com]

Disclaimer: I have yet to watch any episode of Seinfeld. I wasn't impressed with him before Gates conned him into this.

Re:What Are You Talking About? (4, Insightful)

Awptimus Prime (695459) | more than 5 years ago | (#24893229)

You only need look as far as what passes for entertainment on television in the USA to figure out that you should be considered special if you have an 8th grade education!

Have you ever watched TV in other countries? If it's not reruns of old stuff from the US, It's knock-offs like [insert country here] Idol. Entertainment is bad on a global scale.

The bulk of stuff you will find in basic programming is going to suck everywhere for a long time to come, because, well, it has to cater to the 50% of us who are under average.

Re:What Are You Talking About? (5, Funny)

Khisanth Magus (1090101) | more than 5 years ago | (#24893293)

I will have you know that TV programming in Japan is quite different than anything you will find in the US, since I think that they give all the people who come up with the shows drugs for inspiration.

Re:What Are You Talking About? (0)

Anonymous Coward | more than 5 years ago | (#24893181)

Churros.. mmmm.. moist and chewy like my computer.

I thought... (4, Insightful)

KeatonMill (566621) | more than 5 years ago | (#24892979)

... that it was kind of hilarious in a post-modern "we're Microsoft, what the fuck are we gonna do?" sort of way.

Re:I thought... (4, Funny)

cp.tar (871488) | more than 5 years ago | (#24893063)

... that it was kind of hilarious in a post-modern "we're Microsoft, what the fuck are we gonna do?" sort of way.

You mean, "Where do we want to go today?" sort of way?

Sounds like Microsoft with Alzheimer's.

Re:I thought... (4, Insightful)

MMC Monster (602931) | more than 5 years ago | (#24893127)

The add made little sense. It didn't mention computers at all until the last 10 seconds.

It was kinda funny, but not even typical Seinfeld humor.

I think Microsoft should get a refund from the ad agency.

Re:I thought... (4, Interesting)

azav (469988) | more than 5 years ago | (#24893327)

But the end... the end... that setup, the punch line/butt wiggle and Jerry's response? Uhhh, just non funny, dumb and baffling. There are many things about Bill Gates that are not funny. The body he inhabits and all parts contained within qualify under that designation.
 
Just. Bad.

And my impression was... I thought that... (5, Funny)

Anonymous Coward | more than 5 years ago | (#24893157)

I thought that Seinfeld was acting like he just smoked a whole bag full of weed and Gates was just annoyed with him.

Re:I thought... (4, Interesting)

KeatonMill (566621) | more than 5 years ago | (#24893235)

I should specify that I was watching it with some buddies of mine and had (up until this point) been quite raucous throughout the football game. But this commercial confused the hell out of us.

"Is it for charity?"

"Is it for shoes?"

"Is it for some sort of policy initiative?"

Nope. Windows. ...delicious.

Re:I thought... (5, Insightful)

OldManAndTheC++ (723450) | more than 5 years ago | (#24893377)

I saw it as, "We took the money we got from every computer you ever bought, and used it to make this crappy commercial!"

Bill Gates can wiggle his flabby ass all he wants -- I will never forgive them for Internet Explorer.

I only laughed at one part... (1, Insightful)

Anonymous Coward | more than 5 years ago | (#24892985)

I did a half snicker at Jerry's comments about clothing and showering. And that laugh was a stretch.

I guess when you have the comedian from the "show about nothing", you'll get a "commercial about nothing".

Its Marketing ... no information required (5, Interesting)

Merlin42 (148225) | more than 5 years ago | (#24892993)

Clearly the OP does not really understand what advertising is usually about. Most mass market advertising does not try to provide information, it is providing associations. It presents something enjoyable (here it is assumed that Seinfeld+Gates==Enjoyable) and then presents the branding that they want to be associated with that enjoyable feeling. The crazy part is that this works, and in a weird way can be suggested as actually improving the product. Since the next time the subject of the advertising uses/sees the product, they will subconsiously access that association with enjoyment ... therefore the product is more enjoyable as a result of the advertising.

I am not saying that this is a good thing, but it is how things work in the real world.

Now you can argue either way as to whether Seinfeld+Gates=Delicious ... I didn't actually watch the comercial myself ... but they might be reaching as far a transitive association all the way back to the Seinfeld show, which almost everyone agrees was enjoyable. In any case I don't think there was ever any intent to have actual informative content in the comercial ... they are just "building the brand".

See Seth Godin's book "All Marketers Are Liars"
http://sethgodin.typepad.com/all_marketers_are_liars/ [typepad.com]

or a quick review of it here:
http://www.businesspundit.com/lying-marketing-and-perception/ [businesspundit.com]

Re:Its Marketing ... no information required (1)

moderatorrater (1095745) | more than 5 years ago | (#24893071)

It presents something enjoyable (here it is assumed that Seinfeld+Gates==Enjoyable) and then presents the branding that they want to be associated with that enjoyable feeling.

How is this bad? It's roughly equivalent to making their user interface a pleasure to work with so that the pleasure will be associated with their brand. They want you to like them, and they're showing you that they're willing to do what it takes to get you to like them.

Put another way, this is like my company getting my department lunch every friday. It doesn't directly relate to my job or my paycheck (the actual reason that I'm there), but it makes me like the company more and shows me that they care about making my life a little more enjoyable. Everything a business does to make its customers happy is really an attempt to get them to like the product so they buy more of it, why should marketing be different?

Re:Its Marketing ... no information required (1, Insightful)

garett_spencley (193892) | more than 5 years ago | (#24893081)

No offense but you are completely wrong in every possible way.

Seinfeld was a HORRIBLE show! :(

Re:Its Marketing ... no information required (4, Insightful)

jmpeax (936370) | more than 5 years ago | (#24893379)

Seinfeld was a HORRIBLE show!

Sorry but I have to disagree. Seinfeld was brilliant: it was like a modern theatre of the absurd. It didn't play to people's desire for a warm fuzzy feeling, it acted on the cold reality of what its creators portray as futile, cyclical, absurd modern life. And it does it in a way that makes people laugh.

Its comedy is so incredibly clever. I still find it hard to not have my mind blown when I watch it.

Re:Its Marketing ... no information required (0, Flamebait)

Hatta (162192) | more than 5 years ago | (#24893449)

Congratulations, you don't get it. I'm not going to try to make you get it, since you probably don't want to anyway. It probably just makes you feel good to dislike something popular, like you know better than everyone else. Good for you.

Re:Its Marketing ... no information required (1)

nog_lorp (896553) | more than 5 years ago | (#24893085)

Did you watch the ad? It... it just.. it doesn't even contain a product. Rather, contains several products that Microsoft doesn't make and couldn't be metaphors. I am so much stupider thanks to that ad, maybe that is the secret purpose. I think that ad caused a stroke.

Re:Its Marketing ... no information required (2, Funny)

cp.tar (871488) | more than 5 years ago | (#24893417)

I am so much stupider thanks to that ad, maybe that is the secret purpose.

Of course that is the ad's secret purpose. Would anyone in their right mind purchase anything from Microsoft?

I just have to figure out how Vista can be associated with the word "delicious". A delicious view? Doesn't compute.

Re:Its Marketing ... no information required (1)

HTH NE1 (675604) | more than 5 years ago | (#24893203)

Clearly the OP does not really understand what advertising is usually about. Most mass market advertising does not try to provide information, it is providing associations. It presents something enjoyable (here it is assumed that Seinfeld+Gates==Enjoyable) and then presents the branding that they want to be associated with that enjoyable feeling.

So what I'm getting from this is that sponsors aren't getting enough credit for sponsoring the programming (you like the show we sponsor, so buy our products), so they've gone to sponsoring their own ads (you like our little vignette we paid to insert into the show you like, so buy our products).

What's next: breaking up entertaining ads with more commercials from subsidiaries, or commercial breaks that are just one big blipvert of company logos? (I.e. more meta levels or a collapse of them?)

Re:Its Marketing ... no information required (1)

ragethehotey (1304253) | more than 5 years ago | (#24893351)

You really hit the nail on the head...

Nerdy viewers who think that this was supposed to be aimed at them are missing the point so badly its not even funny.

To the average computer user, Gates IS Windows so why would you shove messages down the viewers throats when the real point is to make windows seem more cool? (even if the apparent intended method is in a semi-ironic-but-still-self-aware-of-it kind of way)

Relevant Slashdot Car Analogy (1)

Nymz (905908) | more than 5 years ago | (#24893395)

Television commercials for cars are mostly selling a feeling, and often display a stunt driver, driving fast, as the only car on the road. No facts or tech sheets required. Apparently, this type of marketing suggests that an operating systems is something a non-nerd might buy.

Non-nerds don't buy operating systems. (1)

Lilith's Heart-shape (1224784) | more than 5 years ago | (#24893455)

Apparently, this type of marketing suggests that an operating systems is something a non-nerd might buy.

Which is nonsense, right? Why would a non-nerd buy an operating system? He doesn't know how to install it, so what's he going to do, buy it so his cat can sit on it and lick its nuts?

Re:Its Marketing ... no information required (4, Insightful)

kat_skan (5219) | more than 5 years ago | (#24893401)

Clearly the OP does not really understand what advertising is usually about. Most mass market advertising does not try to provide information, it is providing associations. It presents something enjoyable (here it is assumed that Seinfeld+Gates==Enjoyable) and then presents the branding that they want to be associated with that enjoyable feeling. The crazy part is that this works, and in a weird way can be suggested as actually improving the product. Since the next time the subject of the advertising uses/sees the product, they will subconsiously access that association with enjoyment ... therefore the product is more enjoyable as a result of the advertising.

I am not saying that this is a good thing, but it is how things work in the real world.

Having seen the ad, and thinking of others that have been defended in this way, I've come to suspect that this in fact doesn't work at all, and that what you're repeating actually originated as marketing for marketing. "Don't worry. It's supposed to be horrible!"

I mean, it ended with Bill Gates coyly wiggling his ass for chrissake!

Re:Its Marketing ... no information required (1)

GregGardner (66423) | more than 5 years ago | (#24893405)

I think the OP does understand that there was purposefully no information provided in the commercial, I think he or she was attempting to contrast this fluff Microsoft commercial with the Apple "I'm a Mac" commercials which are both entertaining *and* informational. (OK, not everyone finds the "I'm a Mac" commercials entertaining, but it's hard to argue that they aren't informational)

Mug shot (5, Funny)

UnixRawks (705739) | more than 5 years ago | (#24893007)

I did find it humorous that they used his mug shot [thesmokinggun.com] for his photo on his membership(?) card for the shoe store.

Re:Mug shot (0)

Ron_Fitzgerald (1101005) | more than 5 years ago | (#24893109)

What the hell was this modded down for!?! Parent was telling the facts. Bill Gates' 'Platinum Member' card used his '70s mug shot as the photo ID in the commercial. It was the one laugh it got from me.

Re:Mug shot (0)

Anonymous Coward | more than 5 years ago | (#24893311)

What the hell was this modded down for!?! Parent was telling the facts. Bill Gates' 'Platinum Member' card used his '70s mug shot as the photo ID in the commercial. It was the one laugh it got from me.

GP wasn't modded down. GP just has seriously bad karma.

don't fold the tent yet. (1)

skreeech (221390) | more than 5 years ago | (#24893033)

"If this is Microsoft's response to the 'I'm a Mac' ads, it should fold up its tent and tell the world to switch to Apple."

No matter how bad their promotion is they still sell a product. Actually, other companies sell their product for them.

Re:don't fold the tent yet. (1)

Ron_Fitzgerald (1101005) | more than 5 years ago | (#24893201)

I don't think this is a direct shot back at the MAC/PC ads. I do thin that they want to lose the stigma that Vista is a bad product. Simply.

Re:don't fold the tent yet. (1, Interesting)

Anonymous Coward | more than 5 years ago | (#24893435)

They could try... making Vista into a good product?

Totally Agree, Practially Worthless Ad (3, Interesting)

BigAssRat (724675) | more than 5 years ago | (#24893035)

If I didn't know that it was Bill gates I would have had just about no idea what that commercial was about. It was pretty stupid and pointless in my opinion.

Re:Totally Agree, Practially Worthless Ad (1)

siufish (814496) | more than 5 years ago | (#24893161)

Those who don't know what Bill Gates looks like are probably not the target audience of the ad.

Re:Totally Agree, Practially Worthless Ad (1)

afxgrin (208686) | more than 5 years ago | (#24893283)

BillyG just wants the whole world to like him. That's all.

The users of /. probably confuse the fuck out of him. In a "Why do they hate me so much?" kind of way.

"Gates wiggles his rear." (4, Funny)

Izabael_DaJinn (1231856) | more than 5 years ago | (#24893037)

Thank god I can finally scratch that off my list of things to see before I die.

Congratulations (4, Insightful)

garett_spencley (193892) | more than 5 years ago | (#24893041)

Slashdot ... you win first prize. You just fell for, and greatly aided, Microsoft's viral marketing campaign.

Re:Congratulations (1)

Osurak (1013927) | more than 5 years ago | (#24893145)

Slashdot ... you win first prize. You just fell for, and greatly aided, Microsoft's viral marketing campaign.

Yeah, because articles that complain about Windows, Microsoft, and Bill Gates are so out-of-place on Slashdot. If your UID wasn't so low, I'd just assume that you were new here :)

Thats the point (0)

Anonymous Coward | more than 5 years ago | (#24893045)

If you ever watched Jerrys show, it was obvious there was "no point" I'm pretty sure this is how they were playing off this ad.

It did exactly what it was supposed to do. (3, Insightful)

oddman (204968) | more than 5 years ago | (#24893055)

It's got everyone even remotely connected to technology talking about Microsoft.

Re:It did exactly what it was supposed to do. (4, Insightful)

rk (6314) | more than 5 years ago | (#24893165)

Unfortunately, it has just about everyone connected to technology talking about Microsoft in close proximity to the letters "WTF".

Re:It did exactly what it was supposed to do. (5, Funny)

edalytical (671270) | more than 5 years ago | (#24893457)

That's the only thing I could think the whole time. It's the only response I could possibly give. The only comment I can make. WTF There are no other words. This is it, there is nothing left. Article summary: WTF. Sum of all comments: WTF. The only thought that can take place when viewing: WTF.

Re:It did exactly what it was supposed to do. (1, Informative)

Anonymous Coward | more than 5 years ago | (#24893183)

Talking about how much they hate microsoft. How clueless they are. How shitty vista is unless you drop a ton of cash on all new hardware to maintain your current speed you're used to with xp. And buy the most expensive version to get all the stuff that xp already has for much much less....

then yes. it got people talking.

(no subject) (1)

woodchip (611770) | more than 5 years ago | (#24893059)

I saw the commercial during the Giants game last night. To be honest, if it wasn't for the Microsoft logo at the end, i wouldn't even know what the commercial was for. To be honest I still don't know. I think it was for the shoe carnival store or whatever it was called. Sadly I don't think they have one around here.

Worked for me! (2, Funny)

Reality Master 101 (179095) | more than 5 years ago | (#24893061)

I now want a delicious churro. Clearly they're coming out with Microsoft Churros. It's a logical step up from the X-Box... who doesn't snack while they play?

What? That wasn't the point of the ad? I can't imagine what else it would be.

Shamelessly crossposed from my journal (5, Funny)

squiggleslash (241428) | more than 5 years ago | (#24893065)

A large table dominates the room. [multiply.com] Sleek metal chairs are located around the table, all of which sits on a raised platform above a large pool full of sharks. Various nervous looking henchmen sit in the chairs, watching their beloved leader. A squeaking whiny voice speaks:

Bill Gates (for it is he): Now, I've been thinking about our advertising, how we get the message out that Vista is the best operating system ever written, and I was watching TV last night.

Steve Ballmer: Oh, excellent my master! Excellent!

Steve chortles uncontrollably

Bill Gates: Shut up number 2. Now, I noticed two things. First of all, there is a hilarious comedian on the television called Jerry Seinfeld.

Various flunkies nod.

Number 8: Oh yes, he's very funny

Number 9: I agree my master. We were all talking about his hilarious show around our water cooler earlier today.

Number 5: Indeed. In my department, I couldn't get to the water cooler because of the number of people talking about his show. It is the funniest show on television. You are so right number one, you are...

Bill Gates sighs

Gates: Silence! Now, the other thing I noticed was a theme to many of the advertisements. Let me show you.

The table turns around, with the chairs parting to form a straight line parallel to and facing a giant unfolding screen. The lights dim, and an image appears on screen.

McCain: I'm John McCain, and I approve this message. Barack Obama says he's for the common man. But he's actually just a typical liberal elitist.

Obama: Poor people suck. I'm a big dofus. Look at me with my big car and fancy house.

McCain: Do you really want this person becoming President, or would you rather that a real American be in the White House?

The screen changes to show a new ad. This time the word "Hope" appears in big letters on the screen.

Obama: I know what it's like to be at the bottom. I grew up in a family so poor we used to have to live in a paper bag. Every morning, we used to have to get up before we went to bed, lick road clean, and every night our parents would beat us, bury us, and dance on our graves. But my opponent John McCain was born with a silver spoon in his mouth, listen to his real world experience:

McCain: Look at me, I'm an old person who doesn't even know how to use an Interweb. I have sixteen houses because I keep forgetting where they all are and so have to keep buying new ones to live in.

Obama: Do you really think that guy can relate to us? Do you really want him to become President? Vote for me, change you can believe in. I'm Barack Obama and I approve this message.

The lights come back on and the table and chairs go back into position.

Gates: You see, I'm noticing a common theme. What the common people want is to know their leaders aren't elitist, whatever that means.

Number 17: Er, Mr Gates. I don't want to talk out of turn, but those are election ads, they're not trying to sell computer operating systems.

There is a deathly hush. Gates motions to Balmer:

Gates: Number 2...

Balmer picks up a chair. Number 17 gets up and starts to back away.

Number 17: Please! I meant no disrespect! I was just trying to help! No! Please!

Balmer coldly follows 17 and carefully aims the chair. Finally, with a single thrust of the arms, the chair is thrown. All four legblades hit 17 together. He staggers backwards, bleeding profusely, and falls off of the platform into the shark tank, screaming as he goes.

Gates: As I was saying. The people want to know that their leaders are not elitists, that we can relate to the common man. So I have asked Jerry Seinfeld to help me create a commercial for Windows Vista where people will see me as just an ordinary...

Gates uses his fingers to mark quotation marks around the word "ordinary"

Gates: ...person. I felt buying shoes would be a good start, because I do actually buy shoes and I've heard other people do too. I get a very good deal at my store because they give me a club discount card.

Ballmer: Oh very good my master! An excellent suggestion! An excellent plan!

Ballmer chortles and claps his hands.

Gates: Are there... any questions?

(A few days later, this [multiply.com] appears)

I get it! (5, Funny)

Brett Buck (811747) | more than 5 years ago | (#24893099)

It's an "Ad about Nothing"!

Re:I get it! (1)

damn_registrars (1103043) | more than 5 years ago | (#24893231)

It's an "Ad about Nothing"!

Precisely. Though it took me a while to figure that out. I saw the ad last night and though "what the hell was that"? Except unlike the show, the ad wasn't funny, didn't relate to life as I ever knew it, and didn't make me want to see more.

I wonder if perhaps Microsoft hired the same marketing geniuses from IBM that used the old ladies saying "I just totally warped my files" as an ad for OS/2?

Comment (2, Interesting)

Antony-Kyre (807195) | more than 5 years ago | (#24893117)

Aren't Macs personal computers too?

Aren't Macs using the same x86 architecture as PCs?

What's the difference between a Mac and PC besides the operating system?

Re:Comment (4, Funny)

davmoo (63521) | more than 5 years ago | (#24893147)

What the fuck...I've got karma out the ass.

What's the difference between a Mac and PC besides the operating system?

The price.

Re:Comment (0)

spire3661 (1038968) | more than 5 years ago | (#24893217)

THe defacto naming convention, thats what. While technically you are right, common usage in this context has altered the meaning a bit. What most people call Linux is really GNu/Hurd.

Re:Comment (3, Insightful)

Chris Burke (6130) | more than 5 years ago | (#24893291)

What's the difference between a Mac and PC besides the operating system?

About twenty years or so of arbitrary nomenclature. "PC" = x86 with Windows. Stupid but hey what's new in English?

It already succeeded (5, Insightful)

Dan East (318230) | more than 5 years ago | (#24893119)

The ad was a complete success. Can you believe that, after reading about it on Google News, I actually sought out and watched the commercial? Can you believe that right this very moment you are reading some unimportant commentary by someone whose opinion doesn't matter whatsoever about a TV commercial?

Score one for Microsoft.

Re:It already succeeded (1)

PitaBred (632671) | more than 5 years ago | (#24893259)

Thing is, the only people reading that are people who already know about Microsoft. Is someone reading an article about a company spending lots of money to say "Our product isn't as bad as everyone except us says it is! Really!" really going to be convinced by said commercial? I watched it the same way I watch a train wreck. It's bad, but I just can't take my eyes off of it...

Re:It already succeeded (3, Insightful)

TheSpoom (715771) | more than 5 years ago | (#24893317)

This is only if you accept the idea that all publicity is good publicity, which seems to be a popular idea these days, but always seemed kinda dubious to me.

I saw the ad, and I'm not going to buy Windows. Anyone to whom I link to the ad, I will enclose said link in language making fun of Microsoft, so likely they will also not buy Windows. In fact, this ad is so bad that most who see it will actually want to buy something else, which in this case would be a Mac, or at least anything but the product which it purports to advertise.

Score one for Microsoft in making it easier for those who already don't like them to make fun of them, and for those who weren't sure to take a step back and think, "Wow, these guys are out of touch."

Re:It already succeeded (1)

danieltdp (1287734) | more than 5 years ago | (#24893357)

An ad doesn't have to be funny or entertaining to be a success. If everyone starts talking about it, it has done its job.

Oh Please.... (2, Interesting)

Sounder40 (243087) | more than 5 years ago | (#24893123)

It wasn't like the first "I'm a Mac" was funny or anything... That was M$'s first one. Let's see a few more before we label the whole thing a bomb.

And please don't tell my friends I said anything that sounded like a defense of M$... I have a reputation to uphold!

I'm a Mac guy, and I thought it was funny (1)

93 Escort Wagon (326346) | more than 5 years ago | (#24893129)

Really, I did find it quite funny. Bill Gates pulled off the role of straight man (with a few exceptions) much better than I imagined he would. Unfortunately, as another poster said, if it wasn't for the Windows logo at the end I wouldn't have known what product it was "selling".

If this had been a short comedy sketch for television, I'd give it an A. As an ad, and an answer to the "I'm a Mac" ads, I'd give it a D minus.

For 300million.... (1)

Narnie (1349029) | more than 5 years ago | (#24893135)

...I thought Microsoft was going to advertise a product. Instead, we got a Bill and Jerry commercial that's trying to sell us shoes or eating PCs (I haven't quite decided yet... but I now have a craving to eat soggy shoes after inserting a Vista disk in the toe).

I doubt that MS needs a company recognition commercial at this point, considering that they're on about 90% of all the desktops in the world. What ever happened to Seinfeld being witty or MS trying to establish Vista as a viable product? Is MS that conceded or aloof to not need a decent commercial? My.02

Re:For 300million.... (1)

Butisol (994224) | more than 5 years ago | (#24893437)

I'm glad that Microsoft managed to botch the commercial for Vista as much as Vista itself. The last thing I want to see is lemmings come running to this OS, giving it critical mass, and making it mandatory for stuff like distance education courses for professional continuing education credits. Could you imagine a syllabus stating "You will be required to have Windows Vista and MS Office 2007 to complete the work in this course." Screw that.

It's a commercial about nothing... (0)

Anonymous Coward | more than 5 years ago | (#24893139)

kinda like the really popular show that was on a while back.

Don't be so dense, people.

Pointless Commercials? (1)

morari (1080535) | more than 5 years ago | (#24893149)

[...]it's one of the worst, most pointless ads in history.

Obviously this person has never seen any of Nike's commercials.

Simply inane (1)

Just Some Guy (3352) | more than 5 years ago | (#24893153)

That is the dumbest thing I've ever seen, and as a Youtube junkie, that's saying a lot. Seriously, how much cash did they blow on that stupid thing?

I'm gonna go try to find Paris Hilton insulting someone to wash the taste of pointlessness out of my brain.

Cell phone implant joke punch line (1)

ciaohound (118419) | more than 5 years ago | (#24893159)

Gates wiggles his rear to answer in the affirmative

I thought that meant he was receiving a "fax." Isn't that how that old joke goes?

Redundant (1)

orclevegam (940336) | more than 5 years ago | (#24893171)

If this is Microsoft's response to the 'I'm a Mac' ads, it should fold up its tent and tell the world to switch to Apple."

Wait, I thought that was why they made Vista?

Great.... (1)

CFBMoo1 (157453) | more than 5 years ago | (#24893173)

*Buys a box of Cake-dows Vista*

*Bakes in the oven*

*Pfffffffpppppppptttt!* Damn crashes...

*Serves Vista Pancakes*

I have seen Bill Gates wiggle his ass. (0)

Anonymous Coward | more than 5 years ago | (#24893177)

Please kill me.

MS Kaka (1)

nostriluu (138310) | more than 5 years ago | (#24893187)

I find it difficult to glean anything other than "enjoy eating Bill Gates' delicious posteriorly ejected waste product" from the ad (they forgot the "and die" part). Basically, if there is something deeper to this campaign, I don't want to know. One thing seems clear, they don't consider the computing experience and associated values to be very important to their target audience.

Bill's new job (1)

usrerco (576913) | more than 5 years ago | (#24893199)

I didn't hear all the dialog at first, so I thought this was showing Bill's "new job" working at a shoe store, vis a vis Al in Married With Children.

I thought this was hilarious, since I'd been wondering what Bill's new daily job would be.

But then I could hear the dialog, and it was kinda down hill from there.

Arrest photo was a nice touch though. Maybe the cash register should have been a Microsoft POS system, and he'd have to ask the store manager how to work it and get a BSOD. "It always does that, just reboot..". When he goes out to his car, he should have hopped into a parked bulldozer instead, and continuing to talk to Jerry while hot-wiring it..

Just more of the same. (3, Interesting)

jellomizer (103300) | more than 5 years ago | (#24893221)

These adds are just suppose to make people think that Microsoft knows the average Joe, that they are a approachable friendly company. Kinda like how Exon Mobile has those commercials to show their R&D in alternative energy aka "not placing all your eggs in one basket" The goal isn't to switch Mac or Linux people to Windows but keep Windows people on Windows. Most likely Seinfeld (a 1990s star during Microsoft PR heyday period, where they were considered to be the most innovative products out there, by many people) help bring back the feeling of the 1990's where running Windows was considered the cool thing to do, and running Mac or Unix was just prolonging the death of an obsolete platform, and Linux was just a Fad OS that will go away once Windows 95 is released.

It is kinda like see how good things use to be when Microsoft was your favorite OS.

Actually... (2, Insightful)

Bullfish (858648) | more than 5 years ago | (#24893257)

MS need not fold it's tent, they hold a market share that almost any company in any other industry would kill for... and while the ad may be crappy, so what? They really don't even need to advertise, people know who they are anyway and will likely keep buying MS for the forseable future. Like them or not, their brand recognition is huge.

Apple commercials ROX! MS FTL (1)

Orig_Club_Soda (983823) | more than 5 years ago | (#24893281)

lol - you guys are probably going to mod me down for my subject line. Cause you just can't deal... Anyway, I have been waiting to see the Jerry-Windows commercials and I can say. "WTF?" When I saw it last night I wasn't even sure I was watching a commercial. MS just can't seem to get advertising right. Use Jerry's wit and insight to elaborate on Vista's good qualities. Use his signature line "Did you ever...."

Not good (1)

JBMcB (73720) | more than 5 years ago | (#24893285)

Microsoft's new ad was just like Windows - a few good bits, and loads of very expensive and pointless bits, made with parts that don't necessarily go together.

i used to like his TV series (1)

FudRucker (866063) | more than 5 years ago | (#24893297)

after viewing Seinfeld's advertisements for MS-Vista i do not like Jerry Seinfeld anymore...

we're not laughing with you; we're laughing at you (2, Insightful)

soybean (1120) | more than 5 years ago | (#24893331)

we're not laughing with you; we're laughing at you.

What "delicious" means (5, Insightful)

TheModelEskimo (968202) | more than 5 years ago | (#24893335)

Delicious, butt-wagging, Seinfeld, cheap shoe stores being abhorrent, poking fun at Mexicans...what do all these things have in common?

Look at your common PHB. Likes "delicious food" as opposed to what the Mac guy eats, probably raw food or wheat grass or something. Thinks butt-wagging and slapstick are funny. Probably laughs at Seinfeld re-runs. Is glad he doesn't shop at the cheap shoe store for athletic shoes, but probably gets his dress shoes there, because who can tell. Has Mexican neighbors, is uncomfortable knowing he's in the same class they are.

This ad is brilliantly tarteted as a sort of subconscious reminder that PHB doesn't have to be a Mac guy, darnit, and he's good enough. Microsoft is here to shove more Applebees cake down his throat.

Maybe it is an awful commercial, but... (1)

Badmovies (182275) | more than 5 years ago | (#24893353)

I think we can all agree that it is nice to see the director of "The Star Wars Holiday Special" working again.

I jest, but how many of you are going to check the IMDb now?

Commercial 1: The Introduction (1)

daemonenwind (178848) | more than 5 years ago | (#24893423)

You notice at the end, Bill and Jerry go walking off into the sunset with a new pair of shoes.

Clearly, they met each other, liked each other, and are now going off on an adventure.

So what adventure comes next?

This reads like a comic book intro, and knowing Seinfeld, that's means we can probably expect adventures and arch-villains to follow.

Doesn't The Steve wear a lot of black?

Circus Shoes (0)

Anonymous Coward | more than 5 years ago | (#24893429)

Wow! Imagine Circus Shoes getting both Gates and Seinfeld to do a commercial for them!

I thought Jerry was going to work for Microsoft, but I must have misunderstood ;-)

Obviously. (1)

AJWM (19027) | more than 5 years ago | (#24893443)

The Windows 7 version they're frantically working on to replace Vista will be released as Windows Conquistador. It'll run tight. (As in, like somebody whose blood alcohol level is way over the legal limit.)

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