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Microsoft Causes Internal Family Strife

kdawson posted about 6 years ago | from the what-were-they-thinking-if-anything dept.

It's funny.  Laugh. 543

techmuse writes "Fresh from its ad featuring Bill Gates and Jerry Seinfeld eating churros and discussing shoes, Microsoft has introduced a new advertisement in which the aging former CEO and comedian take up residence with a family, causing infighting and malicious plots by the family members. Although the ad does not mention Microsoft's operating system directly, it does mirror the real world experience of the company's products — appearing where not wanted, hard to remove, causing administration headaches, and finally being forced out in hopes of getting one's living space back."

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543 comments

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i'm no MS fan, but... (5, Insightful)

gadabyte (1228808) | about 6 years ago | (#24977377)

holy flamebait summary, batman!

I want to see one (-1, Troll)

2.7182 (819680) | about 6 years ago | (#24977407)

where Bill is ordered by a judge to be the sys admin for FSF as punishment for monopolisic activities.

Re:I want to see one (5, Funny)

multisync (218450) | about 6 years ago | (#24977465)

I'd rather see him have to admin an MS shop myself.

Re:I want to see one (5, Funny)

smitty_one_each (243267) | about 6 years ago | (#24977885)

Gates using Emacs,
RMS using Word,
see which head splodes first.

Re:I want to see one (1)

William Robinson (875390) | about 6 years ago | (#24978195)

Is it not enough watching Bill Gates talking to the kid about Polymorphism, both having no clue about whatsoever.

Re:i'm no MS fan, but... (4, Insightful)

$RANDOMLUSER (804576) | about 6 years ago | (#24977445)

Wait until you actually watch the video - stupid, unfunny, lame, pointless.

Re:i'm no MS fan, but... (5, Funny)

emag (4640) | about 6 years ago | (#24977517)

Commenting on the video, or Seinfeld's "comedy" in general?

Re:i'm no MS fan, but... (5, Insightful)

asg1 (1180423) | about 6 years ago | (#24977653)

I disagree... I thought this one was good for a few laughs. Yes it is a commercial but how many commercials do you actually laugh at? Again, like the first ad, Microsoft just got many to watch it and talk about it; thus it was successful. Besides, do you really think they are trying to reach out to the average slashdotter? Remember that these ads aren't targeted at us.

Re:i'm no MS fan, but... (4, Insightful)

SanityInAnarchy (655584) | about 6 years ago | (#24978027)

Yes it is a commercial but how many commercials do you actually laugh at?

The Mac/PC ones, I actually laughed at -- and it also contained some reference to the actual product being pitched!

Re:i'm no MS fan, but... (5, Insightful)

MMC Monster (602931) | about 6 years ago | (#24977737)

Actually, I found parts of it pretty funny.

It does accentuate how out of touch both Seinfeld and Gates are (and even mentions that fact).

You would have no idea that it's a commercial about an OS.

In fact, you can run the same commercial and put a picture of Tux at the end, with the slogan "Keep uninvited pests away" (or something like that; I'm not a marketing guy) and be quite effective.

Re:i'm no MS fan, but... (0)

Anonymous Coward | about 6 years ago | (#24977793)

I liked it. The first one was funnier though.

Re:i'm no MS fan, but... (1)

CharlieHedlin (102121) | about 6 years ago | (#24977809)

Those would be kind words applied to the first one, but I enjoyed this one.

Re:i'm no MS fan, but... (1)

qoncept (599709) | about 6 years ago | (#24977869)

Sounds like Jerry Seinfeld alright. Microsoft sure is getting everything wrong.

Re:i'm no MS fan, but... (1)

ArcherB (796902) | about 6 years ago | (#24977993)

Wait until you actually watch the video - stupid, unfunny, lame, pointless.

While I agree that it was stupid, lame, and VERY pointless, I did find it funny.

Re:i'm no MS fan, but... (5, Insightful)

JWSmythe (446288) | about 6 years ago | (#24978089)

    No, no. There's an underdog spin on it.

    They are staying with a family. The family obviously boards other people. The grandmother has been living there for 12 years. Maybe this is a reference to Windows 95 being ancient, but still kicking around the house.

    While they are there, the little girl gets upset that she lost her room. Here they are calling non-Microsoft OS's bratty little girls.

    The little girl gets her revenge by planting the stolen item in Gates' pack. This is either saying that other OS's use deception to get what they want. Gates, being the better man just leaves to let the bratty girl have her way, because there are bigger things to come.

    I like understanding subtle undertones to what appears to be obvious. I also like listening to the words of "Hotel California". :)

Re:i'm no MS fan, but... (1, Flamebait)

Mad Merlin (837387) | about 6 years ago | (#24977555)

It's not flamebait if it's accurate.

Re:i'm no MS fan, but... (4, Insightful)

moderatorrater (1095745) | about 6 years ago | (#24978081)

It is flamebait if the accuracy is entirely of your own opinion and debatable, thus "bait"ing those of an opposite opinion to "flame" you with their own.

Re:i'm no MS fan, but... (4, Insightful)

e2d2 (115622) | about 6 years ago | (#24978203)

Why not just come with facts then and leave the flaming statements behind? It's hard to have any useful dialog when you start the conversation with YOU SUCK. I can criticize MS all day long using facts, but it gets me no where to come right out of the pocket with a very biased statement. Why would anyone even follow up if it seems that I cannot be swayed and have taken up a religious-like stance?

Some people need to get that chip off of their shoulder and grow up. They aren't doing anyone in the Open Source community a favor by coming off like a pretentious ass that can't be reasoned with.

You want me to criticize windows? I can write a laundry list using facts. You want me to criticize Linux? I can write a laundry list of facts. Facts speak volumes. Everything else is a waste of time and gets the us nowhere.

Re:i'm no MS fan, but... (0)

j0217995 (597878) | about 6 years ago | (#24977873)

+1 to poster, incredible flamebait in the summary. did you actually watch the video? Everyone I know who has seen it has laughed a lot and thought it was a great commercial. Also they find it interesting the lack of mention about MS. Best parts: Bill reading the coding book to the kid as a bedtime story. Other great part was the grandma and all of her lines.

Re:i'm no MS fan, but... (1)

Fred_A (10934) | about 6 years ago | (#24978187)

"Laughed a lot" ??
What did they smoke ? It's mildly amusing at times, one could actually smile or possibly even chuckle once or twice but there's nothing actually really funny in there. If they made this into a series it wouldn't last a season.

"Give me a little robot"... sigh, this is so bad.

Re:i'm no MS fan, but... (0, Flamebait)

WalterGR (106787) | about 6 years ago | (#24978047)

Alright slashdot, I'm out.

As this month is your 11th anniversary, it's as good a time as any.

May your next 11 years be as technologically narrow-minded and dogmatic as your first.

Re:i'm no MS fan, but... (0)

Anonymous Coward | about 6 years ago | (#24978133)

Don't let the door hit your ass on the way out, shillboy.

Re:i'm no MS fan, but... (4, Insightful)

jellomizer (103300) | about 6 years ago | (#24978205)

Nah, like me, we just got older. When were were young Microsoft was pure evil, Linux was the savior. All the MS did was wrong and all that Linux did was good. Then we entered the real world. Finding the Microsoft actually makes rather competitive products. And Linux has consistently dropped the ball in some areas. Over the years when challenges of life take effect GNU and Software freedom means less then it did before. It is about getting the Job done, and you find that software freedom has less to do with free speech then you did when your young. Some say we have sold out. I think of it as having a greater perspective. I am a Linux developer and I still use it daily. I have been using the latest versions. However I am finding that Software freedom comes at a cost of other freedoms. And those guys who choose windows over Linux aren't as stupid as I once believed, and actually had informed reasons to do so.

Advertising (5, Insightful)

jmpeax (936370) | about 6 years ago | (#24977389)

Microsoft's operating system - appearing where not wanted, hard to remove, causing administration headaches, and finally being forced out in hopes of getting one's living space back.

Well you know you could just avoid giving Microsoft all this publicity if you feel so strongly about the quality of their products.

As for the advert, I thought it was quite funny. It didn't mention any specific products, but that's not really the point: the very personification of Microsoft (good ol' Bill) is given a soft, friendly image that will inevitably reflect onto the company and its products. It's got a kind of quirkiness that works really well - this will no doubt help improve sales of more personal product line (such as the Zune) that aren't really compatible with the hygienic, corporate image of Windows and Office.

Re:Advertising (4, Insightful)

grasshoppa (657393) | about 6 years ago | (#24977489)

You wrote this advertising scheme, didn't you?

An ad which doesn't mention a product is hardly an ad, wouldn't you say? It is extremely hard to write a 30 second spot which not only pulls in your audience, but captivates them enough to work out subtle meanings. Hell, most 2 hour movies can't do this.

I'm not quite sure what MS is after with these spots, but I truly hope it's not what you claim; that would indicate a level of incompetence which even I wouldn't expect out of MS.

Re:Advertising (5, Insightful)

Lord_Frederick (642312) | about 6 years ago | (#24977697)

If the ad itself is being talked about, then it has been successful on some level.

Re:Advertising (4, Insightful)

Coryoth (254751) | about 6 years ago | (#24977897)

If the ad itself is being talked about, then it has been successful on some level.

While there is some truth to that, I'm not sure exactly how successful you can judge an ad to be simply because it gets talked about. I mean an ad that consisted of a long, detailed and graphic discussion between Gates and Ballmer as to their preferred methods for torturing and maiming kittens would probably get talked about; I'm not sure such an ad could be considered as positive for Microsoft. An series of ads that has Bill Gates working his way through the Microsoft product line, explaining how bad each product is, highlighting several flaws, and then laughing over how the public has been so easily duped into buying it ... that would probably get plenty of people talking about it; again, I'm not sure that's likely to be judged a successful campaign. There's more to advertising and marketing than getting talked about -- the context and nature of the discussion does matter. If people are talking about these ads with regard to how out of touch they demonstrate Microsoft to be (as has been the case in a lot of conversation I've read and heard), I am not sure that actually count as a net positive for Microsoft.

Re:Advertising (2, Insightful)

AGRW (745778) | about 6 years ago | (#24978057)

It's being talked about, so the Ad is successful. Is it successful in a good way? Yes the Ad is humorous, silly, & vacuous. Once tone is established, the message Microsoft wants will be added. Most likely messages is Microsoft just wants to make your life better and easier, and here's how we do that. Wait for the next few Ads before criticizing or lauding.

Re:Advertising (1)

halcyon1234 (834388) | about 6 years ago | (#24978079)

If the ad itself is being talked about, then it has been successful on some level.

Not really. The point of an ad is to implant the product in people's minds, not the ad itself. Yes, the ad works, but you need to complete that sentence: "The ad is successful... at getting people to talk about the ad."

It's a fallacy to assume that the ad being well-known is directly correlated to the amount of product it will push. One of the best examples are those stupid bench ads. I'm sure you've seen it. They're on bus and park benches, and read "You just proved bench advertising works. Call us at 555-1234 to place your ad."

By reading the ad, the only thing you've proved is that there exists a subset of people in the population who read the ads. The only thing that "worked" was that you read it. Now, if you saw a bench ad for an ad company, and called them up and purchased ad space with them, THEN they can say "you just proved bench advertising works to sell product to people who read the bench ad".

So until people start buying Microsoft products and explicitly stating that they did so because of the commercial, there's no real way to prove it "worked". It's like a saying ad people have: "50% of my advertising dollars are effective. I just don't know which 50%."

Re:Advertising (0)

Anonymous Coward | about 6 years ago | (#24978207)

If the ad itself is being talked about, then it has been successful on some level.

No. It would have been talked about regardless of whether it was good or not because it was produced by Microsoft. This talking does not indicate success or failure.

Re:Advertising (4, Insightful)

jmpeax (936370) | about 6 years ago | (#24977877)

that would indicate a level of incompetence which even I wouldn't expect out of MS

You vastly underestimate the power of advertising. Consider that most people who see these ads aren't anti-Microsoft Slashdotters, but people who have other interests and for whom Microsoft products are just part of the scenery along with different cars, cereals and soft drinks.

These adverts are designed to make Microsoft stand out on the skyline by associating with it a more comfortable, personal feeling.

Re:Advertising (1)

tbannist (230135) | about 6 years ago | (#24978145)

It's called a teaser. Did you notice that Seinfield was asking Bill "so what comes next?".

It's like the Gabbo episode of the Simpsons. It's to build interest in their next big project.

Re:Advertising (1)

DanOrc451 (1302609) | about 6 years ago | (#24977519)

It's less the story giving them more publicity, as it is the story propping up Microsoft's unconscious form for Slashdot to beat on it some more.

Re:Advertising (5, Funny)

timster (32400) | about 6 years ago | (#24977557)

Personally, I don't think people are getting it -- the idea is to tear down the image of Microsoft as a savvy, omnipotent monolith by demonstrating that they can get totally taken by an ad agency.

Re:Advertising (0)

Anonymous Coward | about 6 years ago | (#24977645)

Friday LOL for you! You made my day.

Re:Advertising (1)

FudRucker (866063) | about 6 years ago | (#24977621)

RE:"As for the advert, I thought it was quite funny"

funny? only slightly, but i still dont want to buy or use vista...

even though microsoft of ms-windows-vista is not mentioned there still is a ms-windows logo in the closing screen...

Re:Advertising (0)

asg1 (1180423) | about 6 years ago | (#24977775)

funny? only slightly, but i still dont want to buy or use vista...

God, how short-sighted can you be? First, Microsoft has many products other than Vista. Do you really think they are just trying to get you to buy Vista?
This ad is about changing Microsoft's perception among AVERAGE people... about being ubiquitous... When an average person considers buying/using a product/solution, will they pick the FOS solution or go with what is most familiar? This commercial helps establish what is familiar.
This ad is NOT about selling a product to a slashdotter.

Re:Advertising (4, Funny)

oahazmatt (868057) | about 6 years ago | (#24977819)

funny? only slightly, but i still dont want to buy or use vista...

I hate Vista too, but have you tried Mojave? It's awesome!

Re:Advertising (4, Interesting)

TheNecromancer (179644) | about 6 years ago | (#24977685)

I'm not sure that personifying Gates will appeal to the masses. I saw this ad with my 11-year old daughter, and the first thing out of her mouth was "Whoa! Bill Gates is OLD!!!"

It's hard to relate to someone when they are ancient (and you are young). Why do you think the Apple guy is young while the Vista guy is older in Apple's TV spots?

'Nuff said.

Re:Advertising (1)

Bemopolis (698691) | about 6 years ago | (#24978003)

It didn't mention any specific products, but that's not really the point: the very personification of Microsoft (good ol' Bill) is given a soft, friendly image that will inevitably reflect onto the company and its products.

Yup, it worked gangbusters when they took that approach with the OS itself. Microsoft BOB changed the world.

Slow news day? (1)

fprintf (82740) | about 6 years ago | (#24977395)

So the first ad was a disaster. I get that Jerry and Bill are stars in the IT world, but is the posting of each in the series of ads intended to document something about Microsoft? Perhaps rubbernecking at the demise of MS, how low and stupid they are going to go in their quest to become relevant again?

Re:Slow news day? (1)

Pink Fandango (1336947) | about 6 years ago | (#24977431)

i didnt get the first one btw, what was that with the ass wiggling?

Re:Slow news day? (1)

WDot (1286728) | about 6 years ago | (#24977547)

Jerry made a comment about whether computers of the future would be like delicious cake. He then said that if he was right Bill should adjust his shorts (something like that). And then Bill wiggled. So I guess there you go, Windows Vista Delicious Cake edition confirmed.

Re:Slow news day? (1)

CmdrGravy (645153) | about 6 years ago | (#24978093)

Delicious moist cake ?

I think we all know where that is going to lead to.

Re:Slow news day? (2, Insightful)

DanWS6 (1248650) | about 6 years ago | (#24977481)

Disaster? I had people who know next to nothing about computers or Microsoft talk to me about the ad. That seems like a pretty good ad to me. I can't remember the last time someone asked me if I had seen an ad.

Re:Slow news day? (0)

Anonymous Coward | about 6 years ago | (#24977833)

watch the superbowl much, or even live in the USA when it is on?

Re:Slow news day? (1)

DanWS6 (1248650) | about 6 years ago | (#24978015)

Yes, the ads have been pretty terrible the past few years. Instead of people commenting on a specific ad they will just tell me there weren't any good ones. I think the problem is that the ads are more hyped up that the game itself. I haven't seen an ad that matches the awesome of the Terry Tate Reebook clip.

Re:Slow news day? (0)

Anonymous Coward | about 6 years ago | (#24977837)

So the first ad was a disaster.

It was only a "disaster" to card-carrying members of the anti-MS brigade. A real "disaster" is Linux having 1% of the desktop market more than a decade down the line.

Re:Slow news day? (1)

msuarezalvarez (667058) | about 6 years ago | (#24978051)

Why is that a disaster? Did anyone seriously expect otherwise? Did anyone seriously plan otherwise? I have yet to hear anyone but very imaginative slashdotters who have never coded one line for anything Linux-related, ever, and marketing people, strategise for the Year of The Linux Desktop.

Larry David (1)

AvitarX (172628) | about 6 years ago | (#24977409)

Is this Seinfeld essentially trying to beat Larry David at his own game, while selling out in the process?

I am un-impressed.

Re:Larry David (1)

Capt James McCarthy (860294) | about 6 years ago | (#24977657)

"while selling out in the process?"

Why is it when someone hits a nice payday folks who don't like the ad/show/music call them sell outs. I'm sorry, I thought the idea of being in business for yourself is to make money. Not by any means possible, but adding more money to your personal bottom line is a good thing.

I bet you'll never see a chair flying in any of those commercials though.

Re:Larry David (3, Funny)

jcr (53032) | about 6 years ago | (#24978063)

Why is it when someone hits a nice payday folks who don't like the ad/show/music call them sell outs.

Jealousy.

For my part, I'd advertise Vista for only one million. For ten million, I'd even try to use it!

-jcr

Re:Larry David (1)

tbannist (230135) | about 6 years ago | (#24978167)

There was a time, long ago, when everything wasn't about the money.

Does not even make sense (0)

Anonymous Coward | about 6 years ago | (#24977427)

How would the scammers tie your MAC address to your email?

Re:Does not even make sense (1)

jmpeax (936370) | about 6 years ago | (#24977455)

Does not even make sense. How would the scammers tie your MAC address to your email?

Yes, there are a lot of things that don't make sense!

Re:Does not even make sense (0)

Anonymous Coward | about 6 years ago | (#24977615)

Does not even make sense. How would the scammers tie your MAC address to your email?

Yes, there are a lot of things that don't make sense!

SO CLOSE! But, wrong article.

Re:Does not even make sense (1)

pablomme (1270790) | about 6 years ago | (#24977587)

It takes quite a bit of disorientation to post a reply to the wrong story [slashdot.org] .

Is it edible? (0)

Anonymous Coward | about 6 years ago | (#24977483)

All I want to know is if you can eat it yet?

You Want Admistration Headaches? (0)

Anonymous Coward | about 6 years ago | (#24977529)

Try figuring out an enterprise solution for Mac's... Windows Administration is second to none

Re:You Want Admistration Headaches? (0)

Anonymous Coward | about 6 years ago | (#24977763)

Oh yeah - it's so much easier and more straightforward than administering Linux boxes, isn't it?

That's sarcasm...

Are people TRYING to sabotage? (0)

Anonymous Coward | about 6 years ago | (#24977571)

When I see/hear of things like the above or placing the 'wrong' picture behind someone or calling your new communication system "skynet", I take comfort in thinking that people who hate their jobs have opted for monkey-wrenching things VS thinking the world is full of clueless gits.

The big question... (1, Flamebait)

Dzimas (547818) | about 6 years ago | (#24977589)

Dear Bill and Jerry: It's not enough to bumble around and admit you made mistakes, especially in such a high profile campaign. The *only* way that this ad series could turn things around is if they get to the end and reveal that MS has been working on a rock-solid replacement, and that it's available immediately. That, of course, is an impossibility. At best, we'll get vague promises that something better is coming soon (either that, or Seinfeld will sport a Tux t-shirt in the final sequence).

Microsoft is certainly spending a fortune in an attempt to reverse user opinion on Vista. I manage ad buys for a major tech site, and they dramatically outbid everyone - including Apple's back-to-school campaign - to make sure that their Mojave Project video ads anchored the site for almost a month. Interestingly, the campaign had a pretty strong response rate throughout its run - people really wanted to see what MS was up to. It surprised me that a bunch of hardcore geeks would care, actually.

Re:The big question... (1, Insightful)

jonnythan (79727) | about 6 years ago | (#24977967)

I find that the biggest problem with Vista is its image.

I recently went from XP to Vista and couldn't be happier with a desktop OS. I use Ubuntu and Mandriva on the desktop on a regular basis, and build and maintain desktop machines with all four OSes on them, as well as run Ubuntu and Debian (and Solaris) on servers.

But Vista is a solid, fast, smart desktop OS. It's by far the best PC desktop OS out there. I was surprised when I tried it out and found out that it's quick, clever, and stable.

So, that said, I think it's enough to create an ad campaign that goes directly to Microsoft's/Vista's image. Cause the OS itself is pretty good.

The continuing story of two incredibly wealthly (2, Interesting)

BitterOldGUy (1330491) | about 6 years ago | (#24977617)

guys who got that way by being in the right place at the right time. Gates being around when IBM needed to buy an OS and Seinfeld when the US wanted an unfunny comic on TV.

A possible way to make this video funny would have been to have the family demand their monthly rent: $1,000,000.00 - each. Upon which, Gates and Seinfeld open their wallets and pay in cash or open their wallets and have nothing and just say we're broke can we pay next month.

And... (0)

Anonymous Coward | about 6 years ago | (#24977619)

And the point?

Re:And... (0)

Anonymous Coward | about 6 years ago | (#24977699)

The point is that you, and many others, are reading and talking about it.

Great summary :-) (5, Insightful)

Peter Simpson (112887) | about 6 years ago | (#24977631)

I'd like to see them visit a family with a nerdy kid who uses a MythTV box.

"Yeah, I used to use Windows, but it wouldn't record all the shows I told it to -- something about a "broadcast flag content protection error". Ever since I replaced it with Myth, I've had no more problems.".

Re:Great summary :-) (1)

JCSoRocks (1142053) | about 6 years ago | (#24978109)

The summary is ridiculous. I'm not a blind Microsoft fanboy, but if you're going to criticize them... do it using real points. I really don't think that "appearing where not wanted" and "hard to get rid of" apply. Yeah, you know microsoft, always giving away free copies of Windows and writing worms to install Office on everyone's machines for free. Windows also has that horrible anti-reformat feature that makes it impossible to wipe the disk and install Linux. If only they could make it so that you have to *choose* to install Office, or SQL Server, or Visual Studio...

Is it just me... (3, Insightful)

Darundal (891860) | about 6 years ago | (#24977665)

...or does anyone get a "Napoleon Dynamite" vibe from these ads? If that is what they are shooting for, no wonder they are so boring.

Re:Is it just me... (1)

jmpeax (936370) | about 6 years ago | (#24977965)

does anyone get a "Napoleon Dynamite" vibe from these ads? If that is what they are shooting for, no wonder they are so boring.

Maybe you're not their target demographic? Maybe the teenagers looking to buy a new MP3 player are?

But then again... (0)

Anonymous Coward | about 6 years ago | (#24977683)

It's got everyone talking about MS - yet again right? Whether in a good light or bad... well we all tend to have a more negative perspective on MS.

But then again, look at the weird ad(s) that Seinfeld has done in the past - American Express with Superman?
http://www.youtube.com/watch?v=ofLH2ZzLtvU

If any of these ads are supposed mean something, it's probably going to come up sometime later once the series is half-done.

Narrative analysis (1, Insightful)

Anonymous Coward | about 6 years ago | (#24977719)

The underlying message is that Microsoft (via Bill Gates -- as the symbolic head of Microsoft) is spending time understanding its customers. It's an astonishing mea culpa -- an admittance of past sins and guilt. Few other corporate entities would be as prepared to admit their past failings.

This campaign may well run until 2010, when the next Windows is due -- that's only just over a year away, depending on launch month. It might be very advanced publicity for that version, rather than Vista.

Pure MS (0)

Anonymous Coward | about 6 years ago | (#24977725)

It's very sad trying to be funny and not succeeding. The first ad hinted that a ridiculously stupid campaign was looming. This second ad has confirmed it.

wow (0)

Anonymous Coward | about 6 years ago | (#24977735)

That summary is one of the lamest most flameyest summaries I've ever seen on here. How about you grow up and understand that not everyone wants to spend hours upon hours learning a new operating system.

Especially one as convoluted as Linux. I'm able to do whatever I need to do on windows just fine. It isn't difficult to not be infected with viruses, spyware or to not have your machine crash on you (Can't remember the last time that happened, I know it was at least years ago).

Sorry linux fanboy, until windows isn't able to do something I need it to do I'll keep using it. Windows is just a tool and it doesn't bother me one bit.

The Length? (2, Insightful)

Arthur Grumbine (1086397) | about 6 years ago | (#24977749)

Anyone else confused about the 4 1/2 minute length?! For a single ad? They must have to buy complete commercial blocks to run this thing in.

No room for anyone but MS with that length. But I guess that's been their philosophy since the 80's.

Re:The Length? (2, Informative)

JeremyGNJ (1102465) | about 6 years ago | (#24978067)

Its not that uncommon. They will break up the commercial into several small sets that you will see over and over again.

So you might see one 30sec spot that just has the part at the dinner table, etc.

They do this alot with superbowl commercials. During the Superbowl you might see a 1.5 minute commercial, and then for months after you only see parts of it.

Selling the big lie (5, Informative)

Ancient_Hacker (751168) | about 6 years ago | (#24977765)

Microsoft did not connect billions. They did not create TCP/IP, SMTP, the Web, or much of anything else.

They have ridden the wave with mediocre email apps and web browsers, but that's not much to crow about.

( And you would not have to crawl under a car to diagnose a blown head gasket, so there )

Re:Selling the big lie (0)

Anonymous Coward | about 6 years ago | (#24977829)

Ah that was Al Gore.

Re:Selling the big lie (0, Troll)

The Dancing Panda (1321121) | about 6 years ago | (#24978177)

They have ridden the wave with mediocre email apps and web browsers, but that's not much to crow about.

So...just as a thought exercise, can you give me an example of a *good* email client? I mean, if Outlook is so mediocre, what exactly would you describe as good?

No, outlook is not perfect, but I'd really like an example of a good email client.

Big improvement over the first one (1)

SpinyNorman (33776) | about 6 years ago | (#24977795)

Not laugh out loud funny, but at least it had its moments.

I'm still clueless where the humor was meant to be in the first one.

Re:Big improvement over the first one (1)

will_die (586523) | about 6 years ago | (#24977915)

Guess I will how to lower my expectations for this one.
The first was was funny not in a comical way but in a someone actually produced this. Sort of like the TV show American Dad or the way people rubberneck a major accident; it may not be something you want to admit to seeing but you know you want to see it.

Microsoft & AOL (1)

Frankie70 (803801) | about 6 years ago | (#24978183)

Microsoft did not connect billions

In my opinion, Microsoft & AOL were the 2 companies responsible
for connecting billions.

Before Microsoft, computers were something used by Insurance & Finance
companies. And a few hobbyists with their Commodores. Microsoft got
the computer to the common man. And then AOL helped connect these computers
to the net.

Getting Better (1)

MBCook (132727) | about 6 years ago | (#24977805)

I'll say, this one is definitely much better than the last. I still find Bill Gates to be way too wooden. I'm not asking for him to be really loose, but he barely moves. He looks like someone who just froze when a camera got pointed at him.

That said, like the last one, I don't like the ending. Those little bits "if blah blah blah then do X" bits just don't work for me. I'd much prefer the commercials if they just left that bit out.

Still, much improved. Let's see what the next one is.

uhm (3, Insightful)

sveard (1076275) | about 6 years ago | (#24977823)

It's good to know that I can come to slashdot anytime for fair and balanced news.

Oh wait, there's nothing fair or balanced about this. It's not even news.

Slashdot knows their audience (1)

btaratoot (937576) | about 6 years ago | (#24977933)

The first rule of entertainment is "Give them what they want."

Re:uhm (4, Funny)

metamechanical (545566) | about 6 years ago | (#24977947)

Oh, if you wanted "fair and balanced", you should have gone to Fox News [google.com] !

Re:uhm (-1, Flamebait)

Anonymous Coward | about 6 years ago | (#24977949)

It's good to know that I can come to slashdot anytime for fair and balanced news.

Oh wait, there's nothing fair or balanced about this. It's not even news.

Why on Earth would you expect fair or balanced anything from an overgrown blog?

Re:uhm (0)

Anonymous Coward | about 6 years ago | (#24978105)

It's a stupid advert posted for laughs. There's no need to be fair or balanced.

Commercials about Nothing (2, Insightful)

twisty (179219) | about 6 years ago | (#24977841)

What I got from the first commercial was:
Jerry represents a brainless Microsoft customer who is destined to take first place in the Darwin Awards. His head is so full of idiotic ideas that when Bill Gates wants to sell him a "sweet and chewy" PC, he's first in line to break his teeth.

The second commercial seemed well summed up by this article. A cost/benefit analysis of a Seinfeld/Gates stay is like my experience installing XP: You can explicitly tell them twice to stay off the internet and use an assigned address, but they have no respect for social mores. They will fill your resources with their aging disfunctional bloat.

Alex Bogusky strikes again ! (1)

mbone (558574) | about 6 years ago | (#24977867)

He's a cool guy, but I wonder where this is going.

Re: Score (0)

Anonymous Coward | about 6 years ago | (#24977909)

There are a lot of possessions that don't construct intelligence!

Regards
Martha [perustudios.com]

As long as the Mac is represented (5, Funny)

burnitdown (1076427) | about 6 years ago | (#24977927)

The family having a son who's into emo music, dresses in women's jeans, is bicurious and self-obsessed in a flood of his own drama should do nicely.

Re:As long as the Mac is represented (1)

JCSoRocks (1142053) | about 6 years ago | (#24978141)

Bloody frickin' hilarious. You need points like that ad needed more funny.

kdawson fud (2, Insightful)

justinlee37 (993373) | about 6 years ago | (#24978005)

That's a pretty misleading headline, kid.

If these were Apple ads starring Jobs (0)

Anonymous Coward | about 6 years ago | (#24978045)

Slashdot would currently be having a big ol' circle-jerk.

It gets worse (2, Funny)

David Gerard (12369) | about 6 years ago | (#24978061)

*facepalm*

How about W.C. Fields [today.com] for the next one?

We can work all the way back to Aristophanes if need be. Never let anyone say Microsoft's "out of touch" with the "hipsters."

Here's a longer version (0, Offtopic)

jmcbain (1233044) | about 6 years ago | (#24978073)

This is another version [youtube.com] , slightly longer than the one posted.

good design (1)

wookieFighter (1063678) | about 6 years ago | (#24978095)

I thought this line during the bedtime story ("the fact that a design uses inheritence and polymorphism does not make it a good design") was actually pretty funny. But, also, I have 2 kids and I have read about 10,000 bedtime stories to them over their 4 years of life, so my sense of humor might just be a little twisted. The ads could be pretty good if the acting, timing of lines and editing was just a little bit better.

Bias (1)

bendodge (998616) | about 6 years ago | (#24978143)

What's wrong with Microsoft making stupid commercials? I'm tagging this "bias".

Say what you want... (1)

Affenkopf (949241) | about 6 years ago | (#24978181)

...the ad's still funnier tah idle.
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