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Microsoft Uses "I'm a PC" Character In New Ads

ScuttleMonkey posted more than 5 years ago | from the straight-for-the-jobsular dept.

Microsoft 837

arcticstoat writes to tell us that in the wake of their largely unsuccessful Jerry Seinfeld ad campaign Microsoft is setting their sights directly on recent Apple ads by featuring the "I'm a PC" character in their new advertising campaign. "He then follows this with another phrase, such as 'and I've been made into a stereotype' before the advert shifts to a range of people performing a diverse assortment of jobs, all of which also say they're a PC. Among those featured are astronaut Bernard Harris, as well as religious author Deepak Chopra and 'Desperate Housewives' actress Eva Longoria. The ad also features a wide range of anonymous people, including a shark diver, a teacher and a guy with a beard."

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New ads (4, Interesting)

Ethanol-fueled (1125189) | more than 5 years ago | (#25072973)

I saw the new ad for the first time last night.

Man, it's HORRIBLE. The ads try to play on the fact that Windows has the biggest desktop market share by showing a diverse group of people in diverse situations admitting to "being PCs". While the characters try to come off as being "cheeky and cute", they just end up looking like ditzy, ignorant, darwin-award candidates In short ad is somewhat condescending. It's typical Microsoft Strategy -- copy others(Mac ads) and turn out a second-rate imitation.

Yes, ol' Bill is in the ad, albeit briefly, but they should have echewed Bill and kept Seinfeld in(just to say "I'm a PC", at least) as a cameo! I'm still mad at Bill for the last commercial, in which he said nothing except, "I have a lot of money and now I'm going to wiggle my ass in your face, nyah nyah". If Bill wants to be a celebrity then he can just "leak" a homemade sex tape like the others do.

Re:New ads (5, Interesting)

Anonymous Coward | more than 5 years ago | (#25073029)

I think the ad was pretty good... much better than the Seinfeld ones, anyway.

Re:New ads (4, Insightful)

Poltras (680608) | more than 5 years ago | (#25073335)

better != good. But I liked this one better too.

Re:New ads (5, Insightful)

AKAImBatman (238306) | more than 5 years ago | (#25073065)

Microsoft just failed on an epic scale. They didn't take the time to understand the Apple ads, so now they're lashing back at thin air.

The purpose of John Hodgman was not to "stereotype" PC users. The purpose was to provide a boring image of PCs themselves through the comedy of John Hodgman. The idea was that the more artistic nature of Macs should appeal to users of all walks of life. Microsoft obviously didn't get that.

Mark my words: These ads will preach to the choir (the people who already hate the Mac commercials) but will do nothing to asuage those commericals. If anything, Microsoft has just drawn MORE attention to Apple.

Way to go, Microsoft.

Re:New ads (4, Insightful)

liquidpele (663430) | more than 5 years ago | (#25073207)

The purpose of John Hodgman was not to "stereotype" PC users.

Are you kidding me? They have the slightly overweight balding guy in an old suit being a PC, and you don't think that's stereotyping? Sure, the Mac commercials went over other things too, but saying there wasn't any stereotyping going on is just silly. Maybe you should read my sig.

Re:New ads (0)

Anonymous Coward | more than 5 years ago | (#25073231)

Never go full retard

Speaking from experience?

Re:New ads (0)

Anonymous Coward | more than 5 years ago | (#25073333)

Hey, it was college, give me a break ;)

Re:New ads (2, Insightful)

phasm42 (588479) | more than 5 years ago | (#25073253)

The idea was that the more artistic nature of Macs should appeal to users of all walks of life. Microsoft obviously didn't get that.

I believe you're the one not getting it. The purpose of this advertisement is not to carefully interpret the Apple ad, but to override it with their own interpretation. I think they did a fair job at this.

Re:New ads (4, Insightful)

AKAImBatman (238306) | more than 5 years ago | (#25073351)

The purpose of this advertisement is not to carefully interpret the Apple ad, but to override it with their own interpretation.

Except that they just acknowledged their existence. If Apple ignores these ads (which they will because they have no "punch") Microsoft will end up looking petty. And again, Microsoft is drawing attention to Apple's ads. Don't draw attention to your opponent unless he has managed to grab sufficient mind-share to demand a response! Microsoft still has the lead in the market, so there is no way they can "win" back attention they haven't lost. All they can do is continue to lose ground.

Re:New ads (2)

Brigadier (12956) | more than 5 years ago | (#25073265)

I actually watch the ad objectively and thought it made a point. Apple's ads were always about being free form. MS is saying there is nothing wrong with having form and structure. Fact is consumers are a Mob they only remember what they heard last.If this add manages to diffuse the stereo type then so be it. There is a vast majority of people in this world (over 30 crowd) who don't think striving to be cool is what life is about. It's about responsibility and dependability, I think MS may strike a cord with this market.

Re:New ads (1, Troll)

plague3106 (71849) | more than 5 years ago | (#25073271)

Oh... the Apple ads are supposed to be funny? Huh.

The ironic part is that the fun, easy to use Mac can only point out that it "runs Microsoft Office just as well as [PC]," but otherwise has to pretty much lie about PCs and that they're good for work only (which is odd considering how small the Mac game library is compared to PCs).

Oh well.

Re:New ads (5, Insightful)

nine-times (778537) | more than 5 years ago | (#25073447)

The purpose of John Hodgman was not to "stereotype" PC users. The purpose was to provide a boring image of PCs themselves through the comedy of John Hodgman.

Right. John Hodgman does not represent a stereotypical PC user and Justin Long is not intended to represent a stereotypical Mac user. If you pay any attention to the ad, you'll realize that they represent personifications of a Mac and a PC. So that's why they say "I'm a Mac," and "I'm a PC."

So no, Apple isn't stereotyping PC users by saying that they're boring generic business geeks. They're making fun of other PC manufacturers for making boring generic business computers. Microsoft's ad people are either retarded or they're banking on the commercial-watching public to have paid little attention to the Mac/PC ads.

So I think you're right. Those people who paid any attention to those ads will probably see Microsoft's new ads and think, "Wow they're dumb. They missed the point." But for people who haven't paid a lot of attention to those Mac/PC ads, these ads will call more attention to the Mac/PC ads. If anything, by acknowledging those Mac/PC ads, Microsoft is raising Apple up (in terms of consumer psychology) to their equal and competitor, whereas part of what keeps people afraid of switching is the idea that Macs are a fad that shouldn't be taken seriously.

All in all, I don't think this is a great idea for an ad campaign.

Re:New ads (5, Interesting)

anaesthetica (596507) | more than 5 years ago | (#25073071)

Admit it, you would hate the Microsoft commercial no matter what its content was.

I'm a Mac and I found it to be pretty decent, for a commercial about an operating system.

Re:New ads (5, Insightful)

shawn(at)fsu (447153) | more than 5 years ago | (#25073295)

I'm a linux fan myself and I liked the ads. Much better than the Seinfield ads.

The bit at the end with the guy in the shark cage "I'm a PC, and I'm scared" was pretty good.

(Disclaimer: I recently built a Vista gaming rigs and have been extremely pleased)

Re:New ads (5, Insightful)

liquidpele (663430) | more than 5 years ago | (#25073073)

horrible? I thought it was really *really* good. Not only does it help kill the stereotype, but makes the Mac commercials much less effective as well. And yes, the characters were not linux geeks, did you really expect MS to go after that market?

Lay off the anti-MS brownies a bit will you?

Re:New ads (5, Insightful)

Jugalator (259273) | more than 5 years ago | (#25073197)

horrible? I thought it was really *really* good. Not only does it help kill the stereotype, but makes the Mac commercials much less effective as well.

Exactly! I'm getting "only on Slashdot" feelings about some comments here. :-S

I'm planning for my first MacBook in a near future, but despite this, I have to commend Microsoft for getting a commercial out that makes Apple's predecessor look plain silly/stupid/childish in comparison.

OK, to be perectly clear here -- what message Microsoft is trying to get across, is that Microsoft doesn't cater to a "kind" of user, like Apple implies in their commercial, but try to cater for all kinds. And in the process of doing so, doesn't try to smear other software platforms, but just speaks for themselves.

I think the commercial is great, especially compared to the offensive-defensive Apple commercial.

Re:New ads (5, Insightful)

Anonymous Coward | more than 5 years ago | (#25073441)

Mod parent up.

I can't stand Windows. The operating system is a piece of crap.

However, this commercial is not. It's the old "positive/negative" campaigning option. Like it or not, Mac's ads are more or less 'negative' campaigning in that they specifically single out the opponent and paint it in a negative light. Note that the "Mac guy" never seems to do a whole lot, just stand there and be way 'cooler' than the "PC guy" while the latter bitches about how awful he is.

This Microsoft ad accepts that complaint, and without responding in kind, instead shows that being forced into a box - the activity Mac users in theory would rail against - is exactly the sort of thing those commercials are trying to do to PC users, who aren't so easily described.

I'm not going to go out and buy Vista. But I do think this commercial is a major success for their ad department.

Re:New ads (3, Insightful)

gstoddart (321705) | more than 5 years ago | (#25073079)

If Bill wants to be a celebrity then he can just "leak" a homemade sex tape like the others do.

Oh, the world is better served by not even having to contemplate the celebrity sex tape involving Bill Gates.

And, really, if the richest man in the world isn't a celebrity by now, something has gone wrong. Most people know exactly who he is, he doesn't need any help in being made famous. Certainly not 'in flagrante', as it were.

Cheers

Re:New ads (0)

Anonymous Coward | more than 5 years ago | (#25073399)

billg is not the richest man in the world.

Re:New ads (0, Flamebait)

bigstrat2003 (1058574) | more than 5 years ago | (#25073085)

While the characters try to come off as being "cheeky and cute", they just end up looking like ditzy, ignorant, darwin-award candidates.

So, they tried to copy a retarded ad, and came out with a retarded ad. Surely that isn't surprising to anyone.

Re:New ads (1, Insightful)

gstoddart (321705) | more than 5 years ago | (#25073185)

So, they tried to copy a retarded ad, and came out with a retarded ad. Surely that isn't surprising to anyone.

Are you kidding? I think the "I'm a PC/I'm a Mac" series of ads is utterly brilliant.

Having been around long enough to witness about 15 years or so of pain and suffering from Microsoft stuff, I think that they really do a good job of highlighting the (perceived) differences between the two platforms.

For some reason, the Mac ads just seem to resonate with people. Certainly, some of the early ones about "we can have fun making spreadsheets and charts" when the Mac was talking about video editing and the like showed the very basic differences in what the machines come equipped to do. I remember back in the day having a windows machine, and, out of the box, it wasn't capable of anything but notepad, solitaire, and a calculator. When I first set up a linux box I had dev tools, games, editors, and a whole fleet of stuff that was actually useful.

You may not like the ads, but I see them as sheer genius.

Cheers

Re:New ads (5, Funny)

PunkOfLinux (870955) | more than 5 years ago | (#25073235)

Guy with a beard? Fucking traitor!!!

Re:New ads (1, Insightful)

bigstrat2003 (1058574) | more than 5 years ago | (#25073403)

Are you kidding? I think the "I'm a PC/I'm a Mac" series of ads is utterly brilliant.

No, I'm not kidding. Not only do they tend to be, at best, completely blown out of proportion (I swear I recall seeing one or two that were outright false)... they're insulting and demeaning to the very users they're trying to convert. I constantly wonder what idiot came up with an ad that insults your potential customers, and why he isn't fired yet.

Re:New ads (1, Flamebait)

Brigadier (12956) | more than 5 years ago | (#25073105)

To acknowledge an attack is to admit its success. Stupid move on Microsoft's part. This would have only worked if they could have snagged the original PC guy and gave him some flair not a stupid explanation as to why PC's don't suck.

Re:New ads (5, Funny)

gbjbaanb (229885) | more than 5 years ago | (#25073147)

do they have a guy running round a street with a shotgun shooting people shouting "It crashed and lost my f***** work, I'm a b****** PC you c**** !"

No? Perhaps its modelled after Vista... a huge fat guy stuffing his face full of burgers, "I'm a PC, now give me more resources".

No? Pity, they'd be more in-tune with reality :-)

Re:New ads (1, Insightful)

Goody (23843) | more than 5 years ago | (#25073167)

I thought it was great and immensely better than the Bill and Jerry ads. They one-upped Apple in one fell swoop, breaking the I'm a cool twenty-something versus the nerdy looking guy message that Apple has been pushing. The message was PCs are more than just a inflexible box and more than the cool, hip....they do it all. Whether or not you agree with the statement the commercial is making, I think the move by Microsoft was brilliant.

Re:New ads (4, Insightful)

MBCook (132727) | more than 5 years ago | (#25073209)

That was kind of my take. They started doing the "I'm a PC" thing, but it got old. I think the commercial would work better in a 30s version than the 60s version I saw.

But the more I thought about the ad as I watched it, the more it occured to me they were all sheep. I figure the vast majority of them (especially those who looked like they were in other, poorer countries) probably hadn't tried a Windows alternative for more than 5 minutes. They just don't know there are better options, or for many that there even are other options.

It actually made the commercial less "blah" and more "a tiny bit sad".

I enjoyed the Seinfeld ads much more. I wanted to see what the next one would be. This is a generic Microsoft marketing "let's make an ad" ad. The tag line ("I'm a PC too") is meaningless. It doesn't do anything to make me want a PC more. And it certainly is about "breaking boundaries with Windows" which is what this whole campaign is supposed to be about.

I'm going to put this one up there with the DotBomb era commercials like "Everyone is looking for the new economy, but it's not through a door, it's through a Window".

Congratulations. You've poked fun at a popular set of commercials, made yourself seem less relevant by just copying off that (since obviously you didn't think your last idea was working). You're more Microsoft that ever. Isn't that exactly what you were trying to avoid?

Re:New ads (2, Insightful)

David Gerard (12369) | more than 5 years ago | (#25073273)

"I'm a PC ... and I run Ubuntu."

Re:New ads ..... Maybe "PC" could stand for (1)

davidsyes (765062) | more than 5 years ago | (#25073243)

Prevalent Clunker

Re:New ads (2, Funny)

LWATCDR (28044) | more than 5 years ago | (#25073259)

My wife saw the ad and made the best comment ever.
"I need to go out and buy a Mac now! I can not dorky enough to use Windows anymore."

Re:New ads (1)

zappepcs (820751) | more than 5 years ago | (#25073325)

The ad is bad, certainly, but the editing room floor has the most important parts on it. The parts where each of those people (aside from Bill) said "because I believed what the kid in the store told me... only smart people wear clip on ties, right?"

Re:New ads (1)

morari (1080535) | more than 5 years ago | (#25073381)

Much better:

http://www.youtube.com/watch?v=vHwNEyRipkE

http://www.youtube.com/watch?v=MEYot8voTDM

http://www.youtube.com/watch?v=g-vHrS4s14Q

Guy with a beard? (5, Funny)

Temtongkek (975742) | more than 5 years ago | (#25072995)

Sold.

Re:Guy with a beard? (1)

illeism (953119) | more than 5 years ago | (#25073211)

Off topic so bad but speaking of men with beards...

http://www.youtube.com/watch?v=b7NXBJYRHxA [youtube.com]

it is so safe for work... but still a bit unsettling to watch...

Re:Guy with a beard? (2, Funny)

eln (21727) | more than 5 years ago | (#25073237)

Don't be. It's obviously false advertising. Guys with beards are old-school UNIX hackers, not Windows users. They could also be circa-1983 stock brokers.

Re:Guy with a beard? (1)

PunkOfLinux (870955) | more than 5 years ago | (#25073261)

No, he's a traitor. You NEVER trust guys in beards unless they're telling you OSS is GOOD!

Why is this tagged entertainment? (3, Insightful)

Datamonstar (845886) | more than 5 years ago | (#25072997)

Ads can at times be entertaining, but they are definitely not intended as entertainment.

Re:Why is this tagged entertainment? (1, Flamebait)

poopdeville (841677) | more than 5 years ago | (#25073027)

They aren't news, either. Except to the advertising industry, which I suppose Slashdot joined long ago.

Guh. (4, Insightful)

Aphoxema (1088507) | more than 5 years ago | (#25073003)

Macs are PCs.

They're even the same damn processors now, you can run Windows on Macs and you can run OSX on, uh, not-Macs.

The most disgusting thing is the chauvinism from BOTH sides, the other operating systems don't exist, and if you're running a PC it must be running Microsoft Something. If you're running a Mac it must be running OS X.

False advertising is illegal, why isn't massively disseminating misinformation?

Re:Guh. (1)

phasm42 (588479) | more than 5 years ago | (#25073121)

Macs are PCs.

While technically correct, this is not common usage. Even Apple promotes the distinction in their commercials (Mac guy and PC guy).

The most disgusting thing is the chauvinism from BOTH sides, the other operating systems don't exist, and if you're running a PC it must be running Microsoft Something. If you're running a Mac it must be running OS X.

It's an advertisement. They're already giving publicity to one competitor, why would they want to include even more?

Re:Guh. (1)

wanderingknight (1103573) | more than 5 years ago | (#25073315)

While technically correct, this is not common usage. Even Apple promotes the distinction in their commercials (Mac guy and PC guy).

It's not that Apple is promoting it, Apple started the false distinction between a Mac and a PC. A PC is a personal computer, whether it's x86, PowerPC, SPARC or what have you.

Apple simply made itself look cooler by creating a false dichotomy. And you know how people fall for the "To be special, I MUST use a Mac" mentality.

Re:Guh. (1)

gstoddart (321705) | more than 5 years ago | (#25073339)

Macs are PCs.

And have always been from the "personal computer" sense of the word -- it's personal, and it's a computer. But, way way back in the day when it was the "IBM Personal Computer" the widespread distinction was "Mac" and "PC".

However seemingly arbitrary it is now, that has been the common distinction between the two platforms for around 25 years or so. But, it's been an industry-wide distinction. It has gotten slightly muddier now that the underlying hardware is essentially the same.

False advertising is illegal, why isn't massively disseminating misinformation?

It isn't misinformation. Not by a long shot. Historically it's a little quirky, but you can attribute much of the source of that to Microsoft and IBM back in the 80's. It was their own marketing which co-opted the term "PC" to mean the MS/Intel platform on 80x86 type hardware.

When IBM opened up the specs for the PC, generic computers became known as "PC Compatible", specifically to identify that they worked with the components and software designed for the "IBM PC" platform. This was a huge deal.

This bit of pedantry comes up in almost all Mac threads. It's largely pointless, and in a few cases, rather disingenuous.

Cheers

Re:Guh. (0, Troll)

UnknowingFool (672806) | more than 5 years ago | (#25073377)

Um. . . When Apple switched to Intel, Apple has always told people that they could run Windows as well as OS X on a Mac [apple.com] . They even made a "Get a Mac" commercial about it in 2006 called Touché [youtube.com] . In their latest commercial, Apple announced that their Geniuses will help you migrate your Windows files if you switch [youtube.com] . Rather I find Microsoft in denial about Apple.

Re:Guh. (1, Funny)

Anonymous Coward | more than 5 years ago | (#25073411)

False advertising is illegal, why isn't massively disseminating misinformation?

Because then all advertising would be illegal.

Deepak Chopra? (5, Funny)

MindlessAutomata (1282944) | more than 5 years ago | (#25073011)

If that quack uses Windows then I'm going to hug my Linux box when I get home.

Re:Deepak Chopra? (-1, Offtopic)

Missing_dc (1074809) | more than 5 years ago | (#25073303)

Thats pretty funny from a MindlessAutomata[n] (1282944).

Are you a Christer or Dominionist too?

Seriously, some of Deepak's later stuff has been a bit fluffy, but his earlier publishings were very informative to students of both New Age philosophy and energy work. He explained the chakras and personal energy fields very well. I have spoken to Reiki masters who cite his work, Wiccans(and other occultists) who have improved their magics from learning energy control, and Martial artists who have improved their skills through better visualization of their chi/ki just to name a few . All thanks to Deepak.

One's use of an OS does not bespeak their worth as a person or teacher, just as one's faith in a diety does not justify their continued existance.

Re:Deepak Chopra? (0)

Anonymous Coward | more than 5 years ago | (#25073367)

didn't you see how they appealed to the linux guys? That one dude had a beard!

I liked it. (3, Insightful)

bigtallmofo (695287) | more than 5 years ago | (#25073013)

I saw the ad yesterday - they played the ad in my area during My Name is Earl on NBC.

Seems to say that while Apple is hyping their coolness, we're still getting a lot of things done for a lot of real people.

Re:I liked it. (4, Funny)

greg_barton (5551) | more than 5 years ago | (#25073263)

Seems to say that while Apple is hyping their coolness, we're still getting a lot of things done for a lot of real people.

Wait, don't you mean "they're still getting a lot of things done..."?

It's a Freudian Astroturf!

Re:I liked it. (1)

DirtySouthAfrican (984664) | more than 5 years ago | (#25073307)

How many "every day people" dive with sharks or have been to outer space? I get the point, and everyone has something special about them, but I think they're trying to hype "cool without trying" instead.

I'm a PC.. (1)

boredandatwork (1339259) | more than 5 years ago | (#25073019)

...and I'll never understand people in marketing.

Unedited version: I'm a PC... (5, Funny)

Anonymous Coward | more than 5 years ago | (#25073021)

...but I run Linux.

The hidden meaning (5, Funny)

Henry V .009 (518000) | more than 5 years ago | (#25073033)

The new ad is saying that PC users are a diverse cross-section of humanity, while Mac-users are stuck-up racist white people. Of course, they are [stuffwhitepeoplelike.com] .

Re:The hidden meaning (1)

M-RES (653754) | more than 5 years ago | (#25073161)

I'm not racist, stuck-up OR white. Oh wait, yeah I'm white - but my Mac aint ;)

Re:The hidden meaning (1)

_Sprocket_ (42527) | more than 5 years ago | (#25073269)

I'm white - but my Mac aint ;)

Aren't we all just aqua-blue on the inside?

Lie! (5, Funny)

rlauzon (770025) | more than 5 years ago | (#25073035)

It's a lie! The guy with the beard has to be running Linux.

Re:Lie! (1)

Vagnaard (1366015) | more than 5 years ago | (#25073117)

Even so, he'd still be a pc.

Awaiting Apple (1)

Capt James McCarthy (860294) | more than 5 years ago | (#25073043)

To use the failed Seinfeld commercials in thiers.

Re:Awaiting Apple (1)

David Gerard (12369) | more than 5 years ago | (#25073299)

Apple needs to offer Seinfeld $10 million just to stick it to Microsoft.

A beard? (0)

Anonymous Coward | more than 5 years ago | (#25073045)

Is it a wise beard, guy?

Apple counters (2, Funny)

philspear (1142299) | more than 5 years ago | (#25073047)

Prediction: Apple, in what is becoming a war of "Who can make the most annoying ad" hires carrottop to do their next series.

Microsoft responds with bill gates simply walking on camera, then making "the most annoying sound in the world" for 2 minutes straight (http://www.youtube.com/watch?v=0cVlTeIATBs)

No, I'm sorry, can't accept that (2, Funny)

ciaohound (118419) | more than 5 years ago | (#25073051)

and a guy with a beard.

Okay, you had me up until that point, but this campaign is as doomed as the previous. We all know which operating system guys with beards use.

Re:No, I'm sorry, can't accept that (4, Funny)

Anonymous Monkey (795756) | more than 5 years ago | (#25073115)

OS/2?

Re:We all know which operating systems... (1)

M-RES (653754) | more than 5 years ago | (#25073129)

Yeah - Amigas! heh ;D

Re:No, I'm sorry, can't accept that (4, Funny)

Archangel Michael (180766) | more than 5 years ago | (#25073137)

Emacs?

Re:No, I'm sorry, can't accept that (3, Funny)

AioKits (1235070) | more than 5 years ago | (#25073139)

and a guy with a beard.

Okay, you had me up until that point, but this campaign is as doomed as the previous. We all know which operating system guys with beards use.

Beard OS?

Re:No, I'm sorry, can't accept that (1)

AKAImBatman (238306) | more than 5 years ago | (#25073191)

We all know which operating system guys with beards use.

OS X [apple.com] ?

"Hi, I'm a PC, and I run Linux" (4, Insightful)

TropicalCoder (898500) | more than 5 years ago | (#25073077)

"David Webster, Microsoft general manager of brand and marketing strategy, says Microsoft had "to take back the PC brand and tell the truth about it." [usatoday.com] referring to Microsoft's latest ad that hits back at the Apple commercials. Like -- they own the PC brand now? OK -- We can admire someone who stands up for himself succinctly when picked on. Apple will never be able to use the "I'm a PC" line again now. However, in this ad Microsoft tries to appropriate the commons with a sinister attempt to hijack the PC. They want to confuse general public into thinking -- if it doesn't have Windows, it's not a PC. Is there an appropriate way to inform the public that the PC is an open platform that can run many other operating systems?

Re:"Hi, I'm a PC, and I run Linux" (5, Interesting)

Spy der Mann (805235) | more than 5 years ago | (#25073251)

I'd love to see a Mac vs PC ad where PC gets attacked by an angry stuffed penguin and after a flash he gets up with completely new clothes saying:

PC: Hey... that was... refreshing... I feel.... different!
Mac: PC, watch out, there's a virus!
PC: The power of GNU compells you! *hits virus*. I feel Powerful... I feel invincible... I feel... FREE!!!
Mac: Want a performance race?
PC: You betcha!
*Mac and PC begin sprinting*

Female voice: "Linux. Just like a Mac, but Free".

Re:"Hi, I'm a PC, and I run Linux" (1)

EvolutionsPeak (913411) | more than 5 years ago | (#25073279)

Like -- they own the PC brand now? OK -- We can admire someone who stands up for himself succinctly when picked on. Apple will never be able to use the "I'm a PC" line again now. However, in this ad Microsoft tries to appropriate the commons with a sinister attempt to hijack the PC. They want to confuse general public into thinking -- if it doesn't have Windows, it's not a PC. Is there an appropriate way to inform the public that the PC is an open platform that can run many other operating systems?

Mac already branded PCs as computers with Windows on them with their commercials. To now blame MS for that image is ridiculous.

Re:"Hi, I'm a PC, and I run Linux" (1)

rolfwind (528248) | more than 5 years ago | (#25073329)

Apple will never be able to use the "I'm a PC" line again now.

Wanna bet?

Re:"Hi, I'm a PC, and I run Linux" (0)

Anonymous Coward | more than 5 years ago | (#25073365)

Are you insane? It's not sinister. Most common people call Windows computers a PC. Is it technically wrong, of course. Does it matter? No. Apple didn't invent the common usage - they exploited it. Thats what MS has to respond to. You expect them to take an aside to snide that PC means "personal computer" and Macs and Windows machines are both PCs? Ummm...get a clue.

Should they have said "I use a PC"? (3, Interesting)

mveloso (325617) | more than 5 years ago | (#25073083)

People are not Personal Computers. People use personal computers.

Have these people subsumed into the MS-Borg, and they really are now PCs?

Its a good comerical (1, Insightful)

Anonymous Coward | more than 5 years ago | (#25073101)

I think its a clever stab at the mac Commercials and i think its way better than the Seinfeld commercials they were going with. It Highlights that People who use PCs are a wide variety of types of users and are not all middle aged accountants.

Late comer as always (1)

nurb432 (527695) | more than 5 years ago | (#25073103)

They always arrive late to the party, but when you can buy small countries and outlast everyone else, does it matter if you are late as long as you show?

In theory it also lets you learn from others mistakes.

Guy with a Beard (1)

timoguin (1138001) | more than 5 years ago | (#25073107)

I think they went a little overboard by including the guy with the beard. That shit is nuts.

for the love of god (3, Funny)

nimbius (983462) | more than 5 years ago | (#25073109)

just buy vista. it doesnt matter if you use it or not. i cant stand anymore of this "im a..." bullshit. Someone at least tag this with a "pleasestop"??

This banner ad was on IGN this morning (1)

Rashkae (59673) | more than 5 years ago | (#25073111)

This wasn't a spoof, but an honest banner ad at ign.com this morning that linked back to MS campaign site.

MS advert [eyewonder.com]

PC.... (1)

Antony-Kyre (807195) | more than 5 years ago | (#25073143)

does that include linux users? Does that also include the fact Macs are technically PCs, personal computers and on the x86 architecture?

Mac vs. PC parody (5, Funny)

dlsmith (993896) | more than 5 years ago | (#25073153)

Given that Microsoft is parodying the Mac vs. PC ads, this is on topic, right?

Best Mac vs. PC parody [youtube.com] ever.

Computers suck.

Re:Mac vs. PC parody (1)

AKAImBatman (238306) | more than 5 years ago | (#25073249)

Mod parent up. Too true, too true. :-)

Ad Video (5, Informative)

The Moof (859402) | more than 5 years ago | (#25073163)

I'm a PC [youtube.com]

So let me get this straight... (1)

rk (6314) | more than 5 years ago | (#25073165)

Now Microsoft is copying advertising concepts from Apple? At least there's consistency

How long until we see Bill doing product announcements wearing a black turtleneck, jeans, and tennis shoes?

And no, I'm not an Apple fanboy. I have a WinXP desktop, a Linux desktop, and a Mac OS X laptop on my desk at home. The two desktops get used regularly. I last booted the OS X box 2 months ago. The work Mac runs iTunes and Safari, which only goes to Gmail and is a synergy client to my work Linux box.

Re:So let me get this straight... (0)

nomadic (141991) | more than 5 years ago | (#25073331)

Now Microsoft is copying advertising concepts from Apple? At least there's consistency

Keep in mind they have the same advertising firm as Apple...

Am I a PC running XP/2003 or Vista? (0)

Anonymous Coward | more than 5 years ago | (#25073175)

Windows has had a natural monopoly on desktop apps like forever.

Of course PCs have been getting the job done(and gaming to boot) forever with the good-old 2003 and XP which are fine operating systems.

It seems Apple has never really been more than a few points of a threat. The real threat is that MS has provided no compelling reason to upgrade to Vista, and these ads don't change that.

Spend your money to make Vista (or son of Vista) what you promised in the beginning.

This is consistent. (3, Insightful)

greenguy (162630) | more than 5 years ago | (#25073177)

Back in the day, before the rise of Linux, I remember reading analysts who said that the entire history of the retail computer industry consisted of everyone imitating Apple. Windows 95 was the biggest example, but there have been others. This is one.

Oh, I should be clear -- the reason they don't catch more flak for this imitation is that they don't do all that good a job at it. I haven't seen the ad yet, but I suspect this is also consistent.

Microsoft, Live without Walls (2, Interesting)

Lord Byron II (671689) | more than 5 years ago | (#25073181)

Considering the years it took them to implement a rudimentary firewall into Windows, I'm surprised that they're going with the "Live without Walls" slogan.

But, putting that aside, these ads are much, much better than the Seinfeld ones.

Best Mac Ad parody ever. (0)

Anonymous Coward | more than 5 years ago | (#25073183)

http://www.newgrounds.com/portal/view/437054 [newgrounds.com]

After seeing all of the mac ads, and mac ad parodies, ones with or without linux, ones that try to paint the PC-guy as being really cool, this is the only one I've ever really liked, and probably the truest one, too.

Microsoft just don't get it (5, Funny)

pubjames (468013) | more than 5 years ago | (#25073199)

I find it amazing the extent that Microsoft is screwing up at the moment.

Hey Apple marketing guys, Microsoft is doing your work for you!

This one is for free:

Justin Long: I'm a Mac.

John Hodgman and large crowd, together: And I'm a PC.

Justin Long [sincerely]: Hey guys, nice to meet you! There's so many of you! And you look like cool guys!

[John Hodgman looks smug]

Justin Long: I'd really like to hang out with you guys. [face lights up with idea]. Hey, would you like so see some of the new products we're working on?

[Lots of enthusiastic noise and nots - everyone follows Justin as he exits stage right. John Hodgman desperately tries to stop people. Final sequence - John Hodgman on his own, looking sorry for himself and a bit confused.]

Re:Microsoft just don't get it (2, Funny)

pubjames (468013) | more than 5 years ago | (#25073317)

Another one:

Justin Long: I'm a Mac.

John Hodgman and large crowd, together: And I'm a PC.

Justin Long [Friendly and sincerely]: Hey guys, how's it going?

Crowd: [Friendly hellos.]

Justin Long [sincerely]: How are you getting on with Vista?

Crowd: [Lots of mururing and head shaking].

Justin Long [wanting to help]: Oh. Well maybe I can help.

John Hodgman [frantic]: No!

[John Hodgman tries to usher everyone out as Justin Long looks on with a bemused and apologetic look]

For balance, I'll write one for MS. (-1, Flamebait)

characterZer0 (138196) | more than 5 years ago | (#25073455)

Justin Long: I'm a Mac. Mac users are all annoying hipsters who like to stand around and look smug, never actually doing anything productive.

John Hodgman: Yup, that's about right.

Oh, good Lord (0, Flamebait)

David Gerard (12369) | more than 5 years ago | (#25073225)

"Vista's slow, it's fat, my software doesn't work, I can't get drivers, the User Access Control's a pain in the ass and my network grinds to a crawl when I play an mp3! What do you call that?"

"... The Aristocrats!" [today.com]

Weakness (5, Insightful)

Ungulate (146381) | more than 5 years ago | (#25073267)

My father was in advertising, and he always spoke, as if it were a rule, that you NEVER respond to criticism in an advertisement, only assert your strengths. The fact that Microsoft feels cornered like this speaks volumes. While they're still the 800lb gorilla, they perceive Apple as a real threat now.

I am just waiting for ... (2, Funny)

slashdotlurker (1113853) | more than 5 years ago | (#25073297)

The announcement that Mac ads involving "I am a Mac, I am a PC" infringe Microsoft's patent US PTO 123456789, but Apple would be welcome to sign an indemnification deal that allows Microsoft to sell coupons to TV watchers to watch Mac ads.

I really liked the Seinfeld ads... (2, Insightful)

JMZero (449047) | more than 5 years ago | (#25073355)

They were exactly what MS needed - some humanization. They were sly. Some people here didn't seem to get or like them (well, they hated them for the most part) - but they made sense. They were the kind of ads you put out when you're winning, which, make no mistake, MS is.

This new ad is just sad, they seem like a desperate response. The kind of commercial you do when you're losing. That's not the vibe they need.

Live Without Walls (2, Funny)

mlwmohawk (801821) | more than 5 years ago | (#25073391)

In Windows, you don't have any practical walls, firewalls, that is.

Just remember, with Microsoft, simply because there are no walls doesn't mean you aren't behind locked Gates.

CustomPC uses Vibrant pop-ups. (1)

argent (18001) | more than 5 years ago | (#25073393)

Please don't support sites like the referenced CustomPC that use Vibrant's obtrusive hover pop-ups, until Vibrant returns the ability for end-users to opt-out of their obnoxious ads.

HA HA Microsoft (2, Insightful)

ITman75 (671124) | more than 5 years ago | (#25073443)

I love how you are doing the advertising for Apple now!!! Like Microsoft is really making people love them with those ads that really don't say anything about their OS.

Diver eh? (0)

Anonymous Coward | more than 5 years ago | (#25073453)

Oddly enough dive computer interface software used to ONLY be available on Windows. Just two years ago there was absolutely nothing available on the Mac, which is the ultimate reason I ultimately purchased VMWare Fusion. Today there are several companies making new dive computers with Mac-compatible interface software.

So they found one diver using Windows, but from what I've seen the Mac bug is biting a lot of my diving friends to the point where there's finally a recognized market for dive software that runs on Macs.

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