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Peter Moore Talks About His Experiences In the Gaming Industry

Soulskill posted more than 5 years ago | from the and-he-has-a-lot dept.

Businesses 87

Over the past several days, the Guardian has posted a five-part interview with Peter Moore, head of EA Sports. Moore was also the president of Sega, and a vice-president at Microsoft, so his experience at the top levels of the gaming industry is extensive. He describes how he came to be employed by Sega, the development of the Dreamcast, and its subsequent flop when confronted with the Playstation 2. He also discusses his involvement with the development of the Xbox franchise, how the integrated hard drive "killed" the original model, and he gives his account of how the Red Ring of Death fiasco affected the company. The series ends with a look at EA Sports' plans for the future, and how they're trying to create a new business model beyond the micro-payments popularized by iTunes, which Moore calls "a rip-off."

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87 comments

In other words... (2, Insightful)

Darkness404 (1287218) | more than 5 years ago | (#25081407)

Over the past several days, the Guardian has posted a five-part interview with Peter Moore, head of EA Sports. Moore was also the president of Sega, and a vice-president at Microsoft, so his experience at the top levels of the gaming industry is extensive. He describes how he came to be employed by Sega, the development of the Dreamcast, and its subsequent flop when confronted with the Playstation 2. He also discusses his involvement with the development of the Xbox franchise, how the integrated hard drive "killed" the original model, and he gives his account of how the Red Ring of Death fiasco affected the company. The series ends with a look at EA Sports' plans for the future, and how they're trying to create a new business model beyond the micro-payments popularized by iTunes, which Moore calls "a rip-off."

So in other words he has a lot of experience with companies that end up failing? Lets see... As the summary states the Dreamcast failed, when he worked with the Xbox he ended up when they started having the RRoD, and how he hates his current company (which can't make a decent game IMO) for charging micro-payments. Sure he has experience, but he doesn't seem to have any decent experience in succeeding.

Re:In other words... (1)

ILuvRamen (1026668) | more than 5 years ago | (#25081429)

I don't think he worked heavily on the hardware though so its quality and design and how it causes the red ring issues wasn't really related to him.

Re:In other words... (1)

timmarhy (659436) | more than 5 years ago | (#25081443)

yeah it's amazing just how many of these professional exec's jump from company to company on million dollar salaries, leaving a trail of failures behind them, yet continue to be in demand? i just don't get it, if one of us was such a massive failure we'd be out of a job.

Re:In other words... (3, Interesting)

witekr (971989) | more than 5 years ago | (#25081503)

The Xbox 360 and Dreamcast are not exactly failures. Sure, the Dreamcast didn't penetrate the market as well as it should have. That doesn't prevent it from being a great product that still sold (until the PS2 problem). And the 360, well, considering that it's the only modern console i'd ever think of buying these days (although I am probably just going to stick with my trusty PC) I would consider it a massive success.

Re:In other words... (3, Insightful)

Darkness404 (1287218) | more than 5 years ago | (#25081619)

Sure, the Dreamcast didn't penetrate the market as well as it should have. That doesn't prevent it from being a great product that still sold (until the PS2 problem).

The Dreamcast problem happened mostly because Sega's other consoles managed to fail miserably. The Master System sold very well in Europe, and the Genesis (Mega Drive for all you people not in NA) sold very well all over. However, the addons didn't catch on as well as Sega had hoped for the Genesis. And the Saturn managed to basically fail. Wisely, Sega pulled out of the hardware business and now can make crap but sell it with the Sonic name and make decent sales.

And the 360, well, considering that it's the only modern console i'd ever think of buying these days (although I am probably just going to stick with my trusty PC) I would consider it a massive success.

Sure, the 360 actually made MS relevant for a while, but a few mistakes are going to lead to its downfall: A) Profit to loss margin. Every time someone buys a 360 MS makes no money on it. They actually lose money, same with Sony and the PS3, on the other hand Nintendo makes an instant $50 with every Wii console sold. B) HD-DVD. By supporting HD-DVD and then refusing to release a Blu-Ray drive, MS basically lost what the PS2's big selling point was: The next generation of video. The PS2 was a success not only because of the games made for it, but rather because at the time it was a cheap DVD player at the start of when DVDs started to become popular. With the rise of HD-TV and people refusing content that is not HD (I never can understand why, but then again I don't even own an HD-TV), Blu-Ray is going to push the PS3 forward. And lastly, C) The total cost of ownership. The 360 is like a bad computer, one that starts out cheap but requires a massive hardware upgrade to actually do anything. The $199 price point seems low, but when you realize that you have to buy an $86(!) wireless adapter to have the basic functionality of the $250 Wii. Not to mention that you also need to pay for online play, which, granted, Live is much better than the online services that Nintendo has to offer. Then you also need to buy a $50 hard drive to fully use it. This leaves you with a $335 console.

The 360 also has the RRoD problem and the scratched disk problem that may make customers not want to buy it.

Re:In other words... (0)

Anonymous Coward | more than 5 years ago | (#25081909)

My friend bought a PS3 because he could dual boot Ubuntu on it. Can't do that with the 360 (locked down) or the Wii (too pathetic).

Re:In other words... (1)

Toonol (1057698) | more than 5 years ago | (#25082661)

The Wii is plenty powerful enough to run Ubuntu; but it is too locked down.

Re:In other words... (0)

Anonymous Coward | more than 5 years ago | (#25083019)

Aye aye.

My current media/file server has less processing power than the Wii. (But much more memory and storage space... imagine that!) It runs Gentoo Linux just fine, thankyouverymuch.

Re:In other words... (0)

Anonymous Coward | more than 5 years ago | (#25112327)

The PS3 can run Linux but you're limited to what you can do thanks to a crappy hypervisor. You can't actually use everything that makes the PS3 so special like Cell and Blu-Ray. It's basically like using a low-end desktop with no 3D support. Locked down and pathetic indeed.

I own all three current-gen systems and they all suck; Xbox (hardware failures, online pay-for-play), PS3 (work-in-progress-clunky interface, no backwards compatibility) and Wii (underpowered hardware, no usable local storage) Don't go trolling unless you know what you're talking about.

Re:In other words... (2, Insightful)

westlake (615356) | more than 5 years ago | (#25082223)

Every time someone buys a 360 MS makes no money on it. They actually lose money, same with Sony and the PS3, on the other hand Nintendo makes an instant $50 with every Wii console sold.
.

It is never quite that simple.

Is Nintendo really netting $50 on each sale of the Wii? You also need to ask how many games are being sold for each system and what the return is there.

Nintendo has proven there is a market for a console one generation behind the XBox 360 and the PS3. But that could be a tougher sell the next time around.

Re:In other words... (1)

Hurricane78 (562437) | more than 5 years ago | (#25082559)

Well, considering that Wii games lead the charts month for month (see Gamasutra for stats), I say the only reason Microsoft and Sony survive, is because of the large pile of cash backing them.

But I know from internal sources, that Sony is in fact in a near-death (shall I say "zombie"?) state for at least the last five years. One unlucky thing more could bring the whole company to it's knees.
And for Microsoft. Have you seen what their stock was worth once and what it's worth now?

Re:In other words... (1)

westlake (615356) | more than 5 years ago | (#25085369)

And for Microsoft. Have you seen what their stock was worth once and what it's worth now?
.

I'd say Microsoft is in a pretty good position to weather the financial storms:

High-profile exporters dependent on the market logged big losses. Sony plunged 10.7%, to 3,270 yen ($31.28), its lowest point since 2003; rival Nintendo slid by 6.9%, to 43,250 yen Panic Selling Eases By Day's End In Asia [forbes.com] [Sept 18]

Microsoft 4th quarter profit soars 42 percent; Office, Windows sales strong [iht.com] [July]

Nintendo is using its market data (3, Insightful)

bussdriver (620565) | more than 5 years ago | (#25085167)

Nintendo always was around the same price point for their systems; they've been going the longest and know their marketplace well.

The Wii IS the next logical generation. The other two are a huge price jump to skip a generation ahead which was because they were marketing on penis envy to an older audience (who has that problem.)

As disposable income has gone down, we have 2 game systems that have gone up in price. When I was a kid, nintendo was a BIG purchase for my parents and the 80s econ wasn't as bad now-- plus having irresponsible debt wasn't as popular (for families.)

Depends.... (1)

DrYak (748999) | more than 5 years ago | (#25085531)

Nintendo has proven there is a market for a console one generation behind the XBox 360 and the PS3. But that could be a tougher sell the next time around.

Depends on whom they are selling the consoles to.
Wii had a big success because they weren't selling them to user who would buy PS3s or 360s.

They didn't try to sell it to hardcore gamers who would want to pick up the biggest baddest machine available.
They tried to sell it to a completely different market of casual gamers. The ones who weren't going to buy a console in the first place.
They targetted family setting, casual flash-game player, etc... they managed to sell console to a whole range of population which never had a gamepad in their hands before
and got a brand new empty market where there wasn't any other console to compete with.

If there's still such a separating in targetted market, the next generation of Nintendo hardware will be doing well even if it is several years behind the hardware of PS4 or Xbox-whatever, simply because they aren't selling the new nintendo in a market that buy these competitors.

Re:In other words... (1)

BenoitRen (998927) | more than 5 years ago | (#25085675)

Just because it doesn't do HD doesn't mean it's a generation behind.

Re:In other words... (1)

gad_zuki! (70830) | more than 5 years ago | (#25082245)

Err, there are 11 million xbox 360s out there. Thats not failure.

>Profit to loss margin.

MS makes money of licensing and monthly fees. I can give you a 6-blade razor for free, but guess what? Youre paying for refills. This is a non-issue.

>blu-ray

11 million people dont seem to care. The PS3's total sales are half this. If it was such a determinant then we would see a lot more PS3s out there. Honestly, Im expecting blu-ray to be this generations laser disc anyway. Id be surprised if it even takes off, let alone hurts Wii and 360 sales.

>price

Prise is still pretty damn competitive. I own a Wii, yes it was 250 but the 480p cable was 40 dollars (I am using first party prices just like you are doing). Whoops, now I'm at 300 dollars! Second controller and nunchuck? Almost 350. Now its playable but the graphics are so lousy I'm going to trade it in for 360 this weekend.

Re:In other words... (1)

tyrione (134248) | more than 5 years ago | (#25082365)

As of the end of June, 2008 Total Unit sales disclosed by SONY for the PS3 is around 14.5 million units and climbing. Where the hell do you get 5.5 million [half of the 11 million XBox sales]?

Re:In other words... (3, Funny)

miro f (944325) | more than 5 years ago | (#25082463)

wait a second, there's a world outside the USA?

Re:In other words... (0)

Anonymous Coward | more than 5 years ago | (#25084767)

wait a second, there's a world outside the USA?

Yes, it's where oil comes from.

Re:In other words... (2, Informative)

gad_zuki! (70830) | more than 5 years ago | (#25082617)

I was using national figure, so thats xbox at 19 million worldwide then. Pretty far from a "failed" system.

Re:In other words... (0)

Anonymous Coward | more than 5 years ago | (#25082781)

Way to miss the point idiot. He was implying your sales figure for the PS3 was incorrect, not the sales of the XBox 360.

Re:In other words... (1)

Lemmy Caution (8378) | more than 5 years ago | (#25085521)

You're missing the point. He was doing national Xbox to national PS3. The response went international with the PS3, so he fairly responded with international for the Xbox.

God, I hate fanboi quarrels, it's like being back in 5th grade.

Re:In other words... (0)

Anonymous Coward | more than 5 years ago | (#25085939)

YHBT, YHL, HAND.

Re:In other words... (0)

Anonymous Coward | more than 5 years ago | (#25082767)

MS makes money of licensing and monthly fees. I can give you a 6-blade razor for free, but guess what? Youre paying for refills. This is a non-issue. How is it a non-issue when Microsoft still hasn't made a single dollar from the X-Box consoles? It only stays afloat because of their Windows and Office cash cows.

11 million people dont seem to care. The PS3's total sales are half this. If it was such a determinant then we would see a lot more PS3s out there. Honestly, Im expecting blu-ray to be this generations laser disc anyway. Id be surprised if it even takes off, let alone hurts Wii and 360 sales. Sibling post already addressed this. Yes, the PS3 is indeed selling outside of the U.S.

Prise is still pretty damn competitive. I own a Wii, yes it was 250 but the 480p cable was 40 dollars (I am using first party prices just like you are doing). Whoops, now I'm at 300 dollars! Second controller and nunchuck? Almost 350. Now its playable but the graphics are so lousy I'm going to trade it in for 360 this weekend.

Well ya, of course the price of the Wii disappears once you include a jewel encrusted chalice into it, god! Too bad I can't seem to get that comic off of Penny-Arcade at the moment. So for the other consoles, you think the HDMI/component cable, and extra controllers are also free? This is a very unconvincing point, since that cost, and other costs such as the wireless adapter for the XBox 360 are also not free. This is a really retarded point.

As for graphics, well I can't help your ADD there if you only care about how shiny a game looks, as opposed to how it plays.

Next time, get a clue what you're talking about.

Re:In other words... (0)

Anonymous Coward | more than 5 years ago | (#25083001)

the 250 price point for the wii is misleading as well--

the wii is sold as a party gaming system-- 4 controllers runs about another 200$, then you have nunchuck extensions, and other various hardware paraphernalia to account for..

Re:In other words... (1)

Darkness404 (1287218) | more than 5 years ago | (#25084251)

Ok, then perhaps I should have added in the price of 3 other Xbox 360 controllers along with a chatpad, headset, etc.

Re:In other words... (0)

Anonymous Coward | more than 5 years ago | (#25084429)

Should I assume you composed this post in 2006?

MS have been profiting on each 360 sold since the end of that year. The RROD problem was solved around mid 2007 and has only been an issue on consoles manufactured and sold prior to that date. Scratched discs issue also effected a minority of 360s with bad drives, again it's been resolved for well over a year and only affected a small amount of actual 360s. The issue of upgrades to the 360 is also rather irrelevant compared to the Wii as it's not trying to compete with the Wii but the PS3 and a fully equipped 360 with a years XBox live subscription is still much cheaper than the PS3 as is right now.

I'm not sure what you mean regarding people refusing content that is not HD, that comment simply doesn't reflect reality. HD is still an absolute minority technology now compared to the amount of people still buying standard DVDs.

You were right about Sega and you were right about MS' failure in supporting HD-DVD and ignoring Bluray certainly, but pretty much the rest of your post is just entirely innacurate, some of it would've been accurate around this time 18 months ago at best.

Perhaps most importantly though is your suggestion that the 360 has made MS only relevant for a while. The 360 is still the top selling HD gaming system this time round and whilst it can't compete with the Wii in terms of sales it's also not marketed at the majority of the Wii's userbase and instead is focussed on hardcore gamers. What's important to note here is that it's doing very well there as because other than being ahead of it's main competition the PS3 in terms of hardware sales by anything between 5 and 9 million units depending on which stats you believe it's also top out of all 3 consoles in terms of software sales and that's where the money is with consoles and that's why MS betted on the hardcore.

Is the 360 a runaway success? Absolutely not, but it is a success to some degree at least. Edging Sony into 3rd place when they had so much dominance last generation is a hell of an achievement. That's not to say MS did this by themselves though, Sony's incompetence arrogance early on (much of which has been rectified now) really cost them this battle if anything.

The only people who seem to think that the 360 isn't a success to some degree are those who are either just outright anti-Microsoft because of the annoyance that is Windows or those who listened to all the RROD news up until a year or so back and seem to think it's still relevant now.

Re:In other words... (1)

suraklin (28841) | more than 5 years ago | (#25086311)

I think 360 will be around until the next generation of consoles and still be relevant. I am not a MS fanboy, I own all 3 current gen systems. There are a few holes in your argument.

A) Profit to loss margin. Every time someone buys a 360 MS makes no money on it

This has been a typically accepted practice in the console business for a long time, eventually the hardware costs come down and the console breaks even or makes a small profit. It is the razor/blade model. The hardware is sold at a loss while money is made on the license fees on the games.

B) HD-DVD. By supporting HD-DVD and then refusing to release a Blu-Ray drive, MS basically lost what the PS2's big selling point was: The next generation of video

Yes MSFT gambled on HDDVD and it lost, however I think MSFT has a different idea for the future of HD. With the recent announcement of the deal with Netflix to allow movie streaming from the internet it looks like MSFT thinks the next HD format will be your hard drive. I will buy into this if they can offer a cheap 300GB hard drive attachment or allow for saving to generic external drives.

C) The total cost of ownership. The 360 is like a bad computer, one that starts out cheap but requires a massive hardware upgrade to actually do anything....

This is untrue. The new 360 pro cost $299 and not everyone uses the wireless option, my router is in the living room behind the TV. By that argument the Wii is incomplete for those that do not have a wireless router and costs another $25

Re:In other words... (1)

matthobbs05 (987562) | more than 5 years ago | (#25099285)

This [negative profit on console sales] has been a typically accepted practice in the console business for a long time, eventually the hardware costs come down and the console breaks even or makes a small profit. It is the razor/blade model. The hardware is sold at a loss while money is made on the license fees on the games.

I don't think it has been around for too long. From what I can remember, Sony and Microsoft have been the only companies that have been selling consoles at a loss. They also happen to be the only two companies that were well established before entering the gaming industry and have enough funds/resources to allow them to sell for a loss.

Re:In other words... (1)

timmarhy (659436) | more than 5 years ago | (#25081927)

i don't care about your consoles, it wasn't the point of my comment

hate to break it to you but (3, Insightful)

unity100 (970058) | more than 5 years ago | (#25081989)

success of companies rarely depend on one man. and modern games are not made by a single man alone either. publishers dont let that much of creative freedom to anyone.

Re:hate to break it to you but (0, Troll)

Alarindris (1253418) | more than 5 years ago | (#25083197)

What a terribly formed sentence.

yes (1)

unity100 (970058) | more than 5 years ago | (#25086515)

i've been having sleepless nights since i posted it. oooh the agony ....

Re:In other words... (0)

Anonymous Coward | more than 5 years ago | (#25082095)

Sure he has experience, but he doesn't seem to have any decent experience in succeeding.

yeah, but he's got a beard [guim.co.uk] ; maybe he can succeed by getting re-hired by Microsoft to star in their television commercials.

Re:In other words... (1)

jeremiahbell (522050) | more than 5 years ago | (#25082961)

The summary is wrong.

If you actually read the interview Moore says that he thinks selling games for 49 pounds and walking away from the consumer is a rip-off. He compares it to selling CD's for 15 pounds instead of allowing people to buy only the two tracks they want.

Irony (3, Interesting)

blool (798681) | more than 5 years ago | (#25081451)

Moore calls micro-payments a rip-off. I call Madden '97 to '08 a rip-off. No I didn't read the articles, I don't care what the head of EA Sports has to say. Not to be mean, but I've never played an EA sports game that was anything but mediocre. I'm not even against sports games in general, but my friends and I would much rather play NFL Blitz or Wayne Gretzky 3D hockey for the N64. These are games that are actually FUN, not just shiny.

Re:Irony (0, Flamebait)

statemachine (840641) | more than 5 years ago | (#25081501)

I did RTFA, because I was sure the summary was wrong. Nope.

How is 99c a track a rip-off? He doesn't explain. He could have justified it by comparing to Amazon, or something even about how artists don't get most of it.... Not even an attempt. Peter Moore just comes off as a jackass. Is there something the interviewer left off?

Re:Irony (0)

Anonymous Coward | more than 5 years ago | (#25081855)

I did RTFA, because I was sure the summary was wrong. Nope.

And there's your first problem... This is /.

Re:Irony (2, Informative)

Toonol (1057698) | more than 5 years ago | (#25081873)

It's pretty clear. He mentions that songs on iTunes are 99 cents, and asks what they are in the UK. The interviewer says 79 pence. He says "oh, you're being ripped off."

I think it's both clear and accurate.

Re:Irony (0, Flamebait)

statemachine (840641) | more than 5 years ago | (#25082823)

No it's not. You make it sound like it is, but yet you don't even quote his whole statement, or even an accurate part of it.
1) No mention of iTunes.
2) He *did not ask* what they are in the UK before the interviewer interrupted with the UK price.
3) He says "You're being ripped off," which taken in context could very well mean that 99c or 79p or both is a rip off.

How you got modded informative is beyond me.

Re:Irony (1, Insightful)

Anonymous Coward | more than 5 years ago | (#25083297)

So paying 40% to 60% more just because of what country you live in isn't a rip off?

Re:Irony (2, Informative)

Anonymous Coward | more than 5 years ago | (#25083603)

So paying 40% to 60% more just because of what country you live in isn't a rip off?

It isn't if it isn't intentional. You can't expect a company to change its prices every time a currency fluctuates. Plus, there are also fixed costs and marginal costs that are different in the different countries you do business in. For instance, sometimes the rights to the same song by the same band may be held by different companies depending on the country you sell it in. Plus, there may also be some differences in taxation (VAT or no VAT) and regulations that we may not know about. I don't know why the British are complaining anyway. If they're jealous of the Euro prices, they should just switch to the Euro currency. And if they're jealous of the American price, they should just ask their government to just do like ours and print money like mad -- diluting the currency until it's worth nothing.

Re:Irony (0)

Anonymous Coward | more than 5 years ago | (#25082107)

The summary is wrong because iTunes does not use micropayments and he didn't claim that they do. And 99c a track is a rip-off. In some cases works out to more than you pay for the CD. That's fucked up. But people don't care when you are nickle and diming them. Same reason the banks make a killing on "fees" and cell companies make a killing on texting and ring tones.

Re:Irony (1)

pushing-robot (1037830) | more than 5 years ago | (#25082569)

And 99c a track is a rip-off. In some cases works out to more than you pay for the CD. That's fucked up.

Last year, a Pacific Crest Securities analyst estimated Apple's profit [appleinsider.com] at about $0.10 per song, while $0.20 goes to pay for processing fees and expenses, and $0.70 goes to the label (which then gives ~$0.10 of their cut to the artist).

Also, iTunes gets albums cheaper than singles wholesale, and processing fees are lower on a single album purchase than a bunch of individual tracks, so iTunes charges you less if you buy an album — usually $9.99 or less, but some labels negotiated for more money on hit albums — than if you buy all the tracks individually.

So iTunes couldn't drop prices that much if they wanted to, and when they do save money they pass it on to the customer. Seems reasonable enough to me.

Of course, iTunes wouldn't be the number one music retailer in the world if most people thought they were a "rip-off". Most people are willing to pay 99 cents a song for the convenience and selection the iTunes store offers.

And for what it's worth, "micropayment" means any payment small enough that transaction fees take up a significant percentage of the total price. $0.99 is at the high end of micropayments, but still a micropayment; smaller retailers would spend $0.25 or more of that on credit card fees.

Re:Irony (0)

Anonymous Coward | more than 5 years ago | (#25082919)

And despite all of that, 99c per track is still a rip-off and it is still fucked up that you can end up paying more than you would for a physical album from a store. But thanks for the Apple agitprop.

And for what it's worth, "micropayment" means any payment small enough that transaction fees take up a significant percentage of the total price. $0.99 is at the high end of micropayments, but still a micropayment

That's worth nothing to me. iTunes simply aggregates charges and bills my credit card, same as the phone company has been doing for years. If that's going to be called micropayments, then there is nothing interesting or significant about them at all. But various groups have been using various definitions for the term for a while now, so whatever.

Re:Irony (0)

Anonymous Coward | more than 5 years ago | (#25083353)

The true irony is that the parent has to dumb down his comment before idiot slashdotters stop thinking he's taking a position on whether or not 99c a track is a rip off.

Re:Irony (1)

westlake (615356) | more than 5 years ago | (#25082057)

I call Madden '97 to '08 a rip-off. My friends and I would much rather play NFL Blitz or Wayne Gretzky 3D hockey for the N64. These are games that are actually FUN, not just shiny.
.

The hard core sports fan wants the game day experience.

Updated rules, stats, rosters, uniforms, stadiums and so on. You have to deliver the look and feel of the game as it plays out on HDTV.

Players are no longer locked into animations. Features of the new animation system include mid-air collisions, big-time, one-handed catches, hurdles, sideline catches and gang tackling. A new fatigue system has been implemented, disallowing users from taking a scrambling quarterback and repeatedly running around behind the line of scrimmage for very long gains. Fatigue also plays a factor when cold-weather teams play in hot weather during the early months of the season. Madden NFL 08 [wikipedia.org]

Madden 08 is available in Spanish - something I expect we will be seeing more often.

Re:Irony (1)

Dgawld (1251898) | more than 5 years ago | (#25082413)

roster update 08'.

No he doesn't. (1)

OneMadMuppet (1329291) | more than 5 years ago | (#25083555)

...he says that 79p is a rip off when tracks are 99c in the US (currently about 54p). Nothing more.

Re:Irony (1)

sponga (739683) | more than 5 years ago | (#25086227)

So you decide for others how they like the game and whether they had fun.
There are hundreds of people I have come across in life that are perfectly happy to play the sports game. When I decide to socialize with my friends we get together for weekend football games, beer pong, fantasy talk and in between we get to play a NFL/NCAA game for fun.
People have fun managing their own teams and customizing them, not looking at poor model collisions and really square

Why the hell would I want to play '97 madden for the next 11 years, I want to play with the latest players, teams and recruit high school kids for my team.
The facts speak for themselves and show that people continually come back to buy the game because it is fun, some of the biggest sales are in the first couple days.

Stop with the *shiny* references as if they are dumber people who have no good choice. Blitz and Gretzky have gotten shinier over the years if you haven't noticed.

Sega suicide (2, Interesting)

Neon Aardvark (967388) | more than 5 years ago | (#25081491)

The 32x and the mega-cd thingie killed Sega. The dreamcast was a actually a really good console.

But I can't be arsed to read the article and find out if he was responsible for those two abortions.

Re:Sega suicide (1)

mikael (484) | more than 5 years ago | (#25081629)

He blames the Sony Playstation and the lack of EA signing up to develop for the Dreamcast, as the reason it failed.
Though some programmers I met said it was because it only supported tiny texture maps - 64x64 tiles rather than full-size textures.

He also blames Sony for sending out videos to FUD the competition - that I can believe - Sony would often take an animation reel and send it to their developers, saying "we want this title to look like that" eg. quad mesh characters when everyone was using billboards.

Re:Sega suicide (2, Insightful)

Toonol (1057698) | more than 5 years ago | (#25081889)

Texture mapping the dreamcast did well. The capabilities of the Dreamcast were very close to the PS2; even better in some ways. It died because of Sony marketing, plus the fact that the PS2 included a DVD... which I think was the biggest advantage of the PS2 over the Dreamcast.

Great little console.

Re:Sega suicide (1)

CronoCloud (590650) | more than 5 years ago | (#25082725)

Better? How? The dreamcast has less RAM, a slower CPU, and worse floating point performance than the PS2 does. It doesn't have USB ports, it doesn't have backwards compatibility with the Saturn and it doesn't keep the same controller, but uses that huge bloated monstrosity that the Xbox controller was obviously based on.

And if you weren't an Sega/Capcom arcade game fanboy the game library didn't have much for you.

Re:Sega suicide (2, Insightful)

MBGMorden (803437) | more than 5 years ago | (#25082875)

and it doesn't keep the same controller, but uses that huge bloated monstrosity that the Xbox controller was obviously based on.

Actually the Dreamcast controller is probably my favorite console controller to date. The Playstation Dual-Shock controler is my least favorite. They have zero ergonomic feel and the left analog stick is in an awkward position (because it was pretty much just tacked onto the original PSX controller). Don't get me wrong I've got a PS2 and I have played a ton of good games on it, but it was certainly in spite of the controller rather than in spite of it. In 99% of games where the option was there I just broke down and used the D-pad on PS2 games because the analog stick was so hard to reach.

The Xbox controller was good but the handles were much "fatter" than Dreamcast - made it harder to grip. The Gamecube controller has similar sized handles and felt almost as good as the Dreamcast controller to me, but I didn't like the button layout as much.

All in all though, IMHO, the major downfall of the Dreamcast was that it was just too easy to copy the games. After people figured it out you could just download ISO's off the net and burn them with any old CD burner and play on Dreamcast. As to game library, I had fun, though I always play a fairly limited selection of games on any system anyways. On the Dreamcast I played through Resident Evil: Code Veronica, Soul Caliber, Grandia II, and Skies of Arcadia and enjoyed all of them immensely. Grandia II I particularly liked. Now most of those were later available on the other systems too, but I still felt my Dreamcast was worth the price (and I was one who bought it at full price on released day - I'd just headed off to college and couldn't take my N64 because it technically belonged to my brother as well, so the Dreamcast was the first system I purchased for myself using my own money).

Re:Sega suicide (1)

sesshomaru (173381) | more than 5 years ago | (#25090065)

Actually, at that point in SEGA's lifespan, the Dreamcast didn't just have to do well, it had to win unambiguously. The basically were at a doomed point in their life. Even their commercials reflected this, Bizarre Japanese Sega commercial [youtube.com]

I think the actual goal of the system was to make SEGA the company attractive to a decent buyer, instead they ended up being hostiley taken over by a company that sells gambling machine to sleazy gambling dens and brothels. (Nothing, I object to of course having been in both sorts of places, but it has not been good for SEGA, sadly.)

Re:Sega suicide (0)

Anonymous Coward | more than 5 years ago | (#25133235)

I quite liked the DC controller, but did you ever try playing ANY 2D fighting game with it? Two hours of Marvel Vs. Capcom and you had no left thumb anymore.

Re:Sega suicide (1)

atraintocry (1183485) | more than 5 years ago | (#25087971)

I think most, if not all, of the hardware was done by the Japanese team. And don't forget about the Saturn. Sega had a string of hardware duds until the Dreamcast. Although the DC did well, it was not going to be a PS2 killer, and they decided they weren't going to take another shot.

From what I can tell, a lot of Sega's problems were internal. It seemed like the bigger the project, the less likely Sega Corp & Sega of America would get along, which resulted in duplication of effort, and sometimes even sabotage. FWIW, I thought the Saturn was great. The real problem for everyone, I think, was that Sony could do no wrong for a while. I'm glad to see Nintendo take back some of the market.

Rip-Off (2, Interesting)

Adrian Lopez (2615) | more than 5 years ago | (#25081563)

The series ends with a look at EA Sports' plans for the future, and how they're trying to create a new business model beyond the micro-payments popularized by iTunes, which Moore calls 'a rip-off.'

Nah. Paying $49.99 for software that incorporates stricter DRM than a 99 cent iTunes song... now that is a rip-off!

Re:Rip-Off (2, Funny)

badboy_tw2002 (524611) | more than 5 years ago | (#25082149)

Dude, the meme is "graphics not gameplay" or if you're talking about EA then "its workers are slaves!" Get it straight when you go to your slashbot posting toolkit!

Re:Rip-Off (1)

Adrian Lopez (2615) | more than 5 years ago | (#25083075)

Yah. Because bitching about Slashdot posters is soooo original.

"Peter Moore"? (0)

Anonymous Coward | more than 5 years ago | (#25081747)

This guy a porn star or what?

biffle (0)

Anonymous Coward | more than 5 years ago | (#25081801)

Is the bog a bug? Lug of flug shrug mug. poooooooo

Summary "Rip-off" comment is misleading (5, Informative)

xenolon (469955) | more than 5 years ago | (#25081947)

After RTFA, I would just like to point out that Moore doesn't call iTunes or micropayments "a rip-off."

After mentioning the 99c US price for individual iTunes tracks, the interviewer tells Mr. Moore that the UK price is 79p. Mr Moore responds "you're being ripped off." The inference here is that 79p is not equal, given to the exchange rate of US Dollars to UK Pounds, to 99 cents.

This is one of many (growing) examples of the /. summaries being inaccurate, sensational, and combative. I expect this from the comments. In the summary, I expect at least the pretense of some sort of journalistic integrity.

Sigh.

Re:Summary "Rip-off" comment is misleading (1)

statemachine (840641) | more than 5 years ago | (#25082255)

Wow! The Peter Moore Damage Control is strong in this thread!

Peter Moore absolutely insinuates that "Steve Jobs" is ripping people off by charging per track.

The relevant portion:

So it's all about downloads and community?
We've gone from connected consumers being the minority to connected consumers being the majority.

We need to look three years into the future and say it's going to be a completely different business, because of broadband connections. I am not going to be at the helm of a company that ends up like the music business that refused to stop trying to sell you CDs for £15 because it was a hugely profitable model. And the music consumer says, 'you know, I don't want to pay £15 for 12 tracks of which I want two, I don't want shiny discs anymore'. And so what did the industry do? It started suing its consumers for illegal downloads and, you know, Steve Jobs comes to the rescue to figure out a way to charge you 99 cents or whatever you're paying in the UK.

79p
Is that what it is? You're being ripped off. We're not going to do that, we're going to evolve, we're going to go faster for the consumer, whatever the consumer wants. So in the future hard drives are going to be bigger, broadband is going to be faster and we're going to look back and laugh at the fact that we used to drive to the store to buy a piece of plastic with data on it. That business model isn't going to exist - I don't know whether it's going to be five years from now or ten years, but it's not going to be around anymore.

Peter Moore offers no alternative. He just goes on further to say he'll eliminate selling "plastic." Which Steve Jobs, Amazon, and others pretty much have done.

No talk about charging *less per track*. Or how he can charge *less per track*.

Sorry, Peter Moore is still just being a jackass. Did the interviewer leave something out?

Re:Summary "Rip-off" comment is misleading (1)

miro f (944325) | more than 5 years ago | (#25082513)

You fail at reading comprehension

79p
Is that what it is? You're being ripped off.

Two things:

1) he says "You're being ripped off", not "We're being ripped off", which is a huge difference.

2) He says this after finding out the UK price, which is, of course, a rip off.

You could conceivably take this to mean that he believs 99c per track is a rip off, but the obvious thing to take from this is 79p per track in the uk is a rip off.

Re:Summary "Rip-off" comment is misleading (1)

statemachine (840641) | more than 5 years ago | (#25082607)

For crying out loud. You and your buddies continuously and conveniently leave off his sarcastic remark about Steve Jobs rescuing us.

Steve Jobs comes to the rescue to figure out a way to charge you 99 cents or whatever you're paying in the UK.

The second part you and your buddies fail at is this: The next thing out of the interviewer's mouth was just a statement and not even a response. There wasn't a question asked!

79p
Is that what it is? You're being ripped off. We're not going to do that, we're going to evolve, we're going to go faster for the consumer, whatever the consumer wants.

I've continued the quote here for your convenience since you aren't inclined to quote in context, and I've put analysis below since you fail at logic.

Peter Moore is saying:
1) 79p is a rip-off (and not 99c), therefore he has a solution for the UK (because he agrees with the 99c price)
or
2) 99c AND 79p is a rip-off, therefore he has a solution for *everyone*.

However, he does not actually say he'll offer a lower price. He just vaguely says "whatever the consumer wants" and then goes off on physical media being antiquated, which, since I need to point out the obviousness of it here, has *nothing to do* with online pay-per-track or its pricing model.

Who's paying you to defend him? If this is not what Peter Moore said, answer my question: what did the interviewer leave out?

Re:Summary "Rip-off" comment is misleading (1)

Toonol (1057698) | more than 5 years ago | (#25082703)

Wow; that was a really quick whipout of a conspiracy charge. While I haven't taken a survey, I'd say 80-90% of readers would interpret Moore's comment to mean that 79p was the ripoff... since that was what his statement was in response to.

Can you even conceive that maybe there isn't a group of PAID CONSPIRATORS POSTING TO SLASHDOT TO BOOST MOORE AT THE EXPENSE OF JOBS, but maybe your interpretation is just flawed?

He's saying, and this is pretty obvious, 99 cents is less than 79 pence, so being charged 79 pence is a ripoff. It's pretty clear.

Re:Summary "Rip-off" comment is misleading (1)

statemachine (840641) | more than 5 years ago | (#25082773)

Oh, you're back.

You also don't detect sarcasm. In either Peter Moore's interview, or in my comment.

"You're" could mean anything. People tend to say that in speech when they should say "one" or "we" or maybe Peter Moore is saying he, himself, doesn't pay at all and that the interviewer's paying anything at all is a rip-off. Did you stop to even consider that? No. You're just blindly defending him like the others.

Peter Moore also whips out Steve Jobs as an example ... of something, and a very American one at that.

My whole POINT is that Peter Moore is a jackass because he ambiguously, yes ambiguously, states that 99c or 79p or both are a rip-off for online music tracks, but does not say why. He led himself down this path, maybe he detects that he stumbled, and only then veers off suddenly back to trashing physical media sales.

Re:Summary "Rip-off" comment is misleading (1)

Bill, Shooter of Bul (629286) | more than 5 years ago | (#25082261)

Wait, you expect a pretense of some sort of journalistic integrity ... on Slashdot??? Well, how many failure will it take for you to give that expectation up? And more importantly, I have some sub prime ARM mortages that are about to hit an increase in the interest rate care to buy in? The properties are all located on beachfront property in Galveston Tx! You couldn't be any closer to the beach!

Re:Summary "Rip-off" comment is misleading (0)

Anonymous Coward | more than 5 years ago | (#25082557)

I'm still trying to work out where in your post you insult EA. This is the EA bashing thread, it must be there somewhere...

Re:Summary "Rip-off" comment is misleading (1)

Lord Aurora (969557) | more than 5 years ago | (#25083157)

In the summary, I expect at least the pretense of some sort of journalistic integrity.

You must be new here.

Two lessons to be learned from him (1, Interesting)

Anonymous Coward | more than 5 years ago | (#25081983)

1. How to make lots of mistakes as a top guy in video game companies or divisions.

2. How to get people to continually decide a history of accomplishing #1 means they should hire you as a top guy at in their video game company or division.

I have to admit, I'm jealous of his talent for the above. According to the latest SEC filings, the guy is making $2.15 million in salary a year - and I'm sure he has plenty of options and benefits - so here's to hoping TFA articles gives me some insight into how to convince people I'm worth similar pay regardless of my competence or lack thereof.

Depends on your taste (1)

Alarindris (1253418) | more than 5 years ago | (#25082001)

I would definitely agree that $0.99 for a song is a ripoff. I think $1 to play 3 songs in a bar is probably a ripoff.

I know I don't speak for everyone, but as far as music goes, I don't listen to individual songs, but albums. There have been very few bands as of recently that have an album that you can listen to straight through.

I'm a musician so I definately have a longer musical attention span than most. I'm sure writers don't really appreciate tabloids, artists don't appreciate the posters you see at Wal-Mart, etc.

Starting to ramble I guess, but my point is that a 3 minute song hardly constitutes music anyway, it's more of an idea. Compare with Mile's Davis's 'Bitches Brew' or Beethoven's 9th. You can't make a 3 min clip out of those songs.

To me 99% of what is on i-tunes is worth less than a dime a dozen.

Re:Depends on your taste (1)

Slowcheetah (1365283) | more than 5 years ago | (#25084037)

To me, an album is like a picture, it shows a moment of the band. If I buy one song from an album, it is like I'm taking just a small part of a picture, and by doing so ignoring the rest of the work the band did with a whole album.

But that's just me, today musicians make a lot more money selling one song that made it to a movie or tv show, than selling a solid, continued work that could be an album.
Back to your comment, I think the "buy one song" thing is a rip off, but the musicians know that fact and use it, by doing a 1-hit album, and then selling that one hit for $1, so 19 people that don't care about the band, but liked the song and bought it, gives them more profit then a single fan that buys an album for that same price, that gives most of the money to the distribution-recording companies,

--
"Seeing, is believing"

I remember my first reaction to Wii controller (0, Troll)

melted (227442) | more than 5 years ago | (#25082019)

I was at Microsoft at the time (though not in E&D division). It was immediately obvious to me that it would take over the motherfucking world. This sorta means that vision-wise, I'm better than those overpaid retards who keep pumping shareholder money into a console that will never provide any ROI. The worst part is (well, for them anyway), Sony PS3 will provide ROI in a year or two, when Blu Ray really takes off.

Wow 5 part interview. (1)

narcberry (1328009) | more than 5 years ago | (#25082051)

Let's save everyone time and slim it to 5 words instead.

EA makes really bad games.

Re:Wow 5 part interview. (1)

Swampash (1131503) | more than 5 years ago | (#25084199)

I'll slim it to two, so long as they're a speech bubble coming out of Moore's inanely-grinning mouth.

"SO AWESOME"

Ahem (5, Interesting)

gruntled (107194) | more than 5 years ago | (#25082139)

I don't generally say this about people -- OK, Bill Gates -- but back when I was a journalist, I had occasion to interview Peter a number of times when he was with Sega. I'm sorry to say that he's an extraordinarily skillful liar. He has absolutely no compunction whatsoever about looking you right in the eye and flatly declaring something you both know is true is in fact false. It's quite a talent, but you've got to be a bit of a sociopath to pull it off properly.

Twenty years ago, if you repeatedly lied to a journalist (I mean really lied, not dodged or fuzzed or dissembled) reporters would just stop quoting you. We called it the death penalty. If you're wondering what I'm talking about, do a Google search for Larry Speakes, Ronald Reagan's press secretary, and you'll learn why you thought Marlin Fitzwater was Ronald Reagan's press secretary.

These days there's really no downside to lying to a reporter. Peter is a great example. You can probably think of a few others.

Re:Ahem (0)

Anonymous Coward | more than 5 years ago | (#25086685)

It's quite a talent, but you've got to be a bit of a sociopath to pull it off properly.

And hence why 99.999% of corporate execs are sociopaths er I mean succsessful.

Re:Ahem (1)

elrous0 (869638) | more than 5 years ago | (#25088241)

20 years ago, a reporter would CALL them on the lie. Now, in the "fair and balanced"/Fox News era, the most we can hope for is for the reporter to offer a liar on the opposing side a chance for rebuttal.

FAIL (1)

supernova_hq (1014429) | more than 5 years ago | (#25082815)

Wow, so this guy has been present at each company during the production of their worst failing systems ever...well, so much for EA!

Moore is a retard (0, Troll)

Anita Coney (648748) | more than 5 years ago | (#25084285)

The quote about Apple and the music industry shows an incredible amount of ignorance and assitude. Here's exactly what I'm talking about:

I am not going to be at the helm of a company that ends up like the music business that refused to stop trying to sell you CDs for £15 because it was a hugely profitable model. And the music consumer says, 'you know, I don't want to pay £15 for 12 tracks of which I want two, I don't want shiny discs anymore'. And so what did the industry do? It started suing its consumers for illegal downloads and, you know, Steve Jobs comes to the rescue to figure out a way to charge you 99 cents or whatever you're paying in the UK.

79p

Is that what it is? You're being ripped off.

First, the notion that the music industry should not have stopped selling CDs is simply asinine. I'm in my 40s and even I don't buy CDs anymore. They're outdated, obsolete, and completely unnecessary. The market has spoken, consumers don't want to buy music on shiny plastic anymore.

Second, the implication that the music industry should not have started selling singles again shows what an ass he is. And it also shows he knows nothing about the music industry. I grew up with music in the 70s and 80s. Back then we had the 45 single. If you didn't want to buy the whole record, you'd buy the singles for about a buck each. About the same price as a song off of iTunes or Amazon. Which is an awesome deal considering inflation.

And here's the deal about singles, musicians and the music industry made money back in the 80s, 70s, and 60s. The Rolling Stones, the Beatles, the Who, all survived selling both LPs and singles. Heck, until the 60s the entire music industry was based on selling singles. Artists started creating complete works called albums and the record industry was forced to sell them kicking and screaming. They did not want to kill off their highly profitable business model selling hit songs on vinyl. Oh the irony.

And of course this shows what an ass Moore is because he honestly believes that the music industry should ignore the demands of its customers and force them to buy what they do not want. That's exactly the reason the music industry is in trouble in the first place. If that's what Moore is going to do with the gaming industry, I give it five years tops!

And last but not least, third. Exactly how is Apple ripping customers off who buy songs off of iTunes?! God, if you're going to say something that stupid, you should at least attempt to support your argument with facts. Heck, you should at least make an argument. He just concludes it as true.

Once again this shows ignorance because Apple does not make a lot of money selling songs on iTunes, most of it goes to the music industry. Apple makes its money selling hardware. So Apple is certainly not ripping anyone off selling music.

And as I point out above, the cost of buying music on iTunes is actually pretty cheap compared to the price of singles in the 70s and 80s.

So in conclusion, Moore is an ignorant retard and an ass. The Deamcast was cool but it was a financial failure. The original Xbox admittedly lost 4 billion dollars. Expect EA to go bankrupt within five years.

Re:Moore is a retard (1)

nedlohs (1335013) | more than 5 years ago | (#25084885)

There's a retard involved here, but it isn't Moore.

First, the notion that the music industry should not have stopped selling CDs is simply asinine. I'm in my 40s and even I don't buy CDs anymore. They're outdated, obsolete, and completely unnecessary. The market has spoken, consumers don't want to buy music on shiny plastic anymore.

Which is exactly what he said "I am not going to be at the helm of a company that ends up like the music business that refused to stop trying to sell you CDs for £15 because it was a hugely profitable model" - he's using the music business refusing to stop trying to sell you CDs as the bad example, ipso facto his notion is they should have stopped.

Second, the implication that the music industry should not have started selling singles again shows what an ass he is. And it also shows he knows nothing about the music industry. I grew up with music in the 70s and 80s. Back then we had the 45 single. If you didn't want to buy the whole record, you'd buy the singles for about a buck each. About the same price as a song off of iTunes or Amazon. Which is an awesome deal considering inflation.

Again you are agreeing with what he said. "Steve Jobs comes to the rescue to figure out a way to charge you 99 cents", in other word's the music industry was too dumb to do it but Apple did and he thinks that's a good thing (the word "rescue" is a hint there)...

And of course this shows what an ass Moore is because he honestly believes that the music industry should ignore the demands of its customers and force them to buy what they do not want. That's exactly the reason the music industry is in trouble in the first place. If that's what Moore is going to do with the gaming industry, I give it five years tops!

He gave itune singles as an example of a good thing, and the music industry wanting to keep everything on CDs as a bad thing - so clearly he thinks no such thing.

And last but not least, third. Exactly how is Apple ripping customers off who buy songs off of iTunes?! God, if you're going to say something that stupid, you should at least attempt to support your argument with facts. Heck, you should at least make an argument. He just concludes it as true.

79p is almost US$1.50. He considers the UK itunes buyers as being ripped off because they are paying 50% more than US buyers.

Seriously every single thing you read in that paragraph you managed to interpret in the opposite way than it clearly means. English has never seen such a great success at failure.

Re:Moore is a retard (1)

Anita Coney (648748) | more than 5 years ago | (#25089973)

Yep, I'm a retard. Thanks for setting me straight. I completely misread what Moore said. I should never comment this early in the morning, especially a saturday morning. God, I wish Slashdot had a delete button!

TOC (0)

Anonymous Coward | more than 5 years ago | (#25089365)

Here is a nice and convenient list of all parts for those who don't wish to bother with the guardian's stupid related links section that lists nothing in order.

Part 1 [guardian.co.uk] | Part 2 [guardian.co.uk] | Part 3 [guardian.co.uk] | Part 4 [guardian.co.uk] | Part 5 [guardian.co.uk]

Moore was not attacking micro-payments (1)

soldoutactivist (1137475) | more than 5 years ago | (#25090067)

Moore called 79p for an iTunes track a ripoff because it is $1.45 USD. He was not attacking the micro-payment system, because he is obviously masturbating to the idea before the interview if you read the article. He wants to charge a fee for weekly updates of the player stats in tune with the real player's achievements. As well as other nickle & dime rip offs.
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