Some computers are never turned off, or at least rarely see any state less active than "standby," but others (for power savings or other reasons) need rebooting — daily, or even more often. The New York Times is running a short article which says that it's not just a few makers like Asus who are trying to take away some of the pain of waiting for computers, especially laptops, to boot up. While it's always been a minor annoyance to wait while a computer slowly grinds itself to readiness, "the agitation seems more intense than in the pre-Internet days," and manufacturers are actively trying to cut that wait down to a more bearable length. How bearable? A "very good system is one that boots in under 15 seconds," according to a Microsoft blog cited, and an HP source names an 18-month goal of 20-30 seconds.