×

Welcome to the Slashdot Beta site -- learn more here. Use the link in the footer or click here to return to the Classic version of Slashdot.

Thank you!

Before you choose to head back to the Classic look of the site, we'd appreciate it if you share your thoughts on the Beta; your feedback is what drives our ongoing development.

Beta is different and we value you taking the time to try it out. Please take a look at the changes we've made in Beta and  learn more about it. Thanks for reading, and for making the site better!

Jobs Not Giving This Year's Macworld Keynote

kdawson posted more than 5 years ago | from the no-more-things dept.

Apple 371

Many readers including thermopile wrote in about Apple withdrawing from Macworld Expo after this year. The other bad news for Apple fans is that Steve Jobs won't be delivering the keynote in 3 weeks — we may have seen his last "one more thing." Apple VP Phil Schiller will be doing the honors. He's "an Apple executive notably lacking in Jobs's showmanship and star power," according to the Fortune blogger. Apple's press release states that "trade shows have become a very minor part of how Apple reaches its customers." While this may be true, the keynote addresses have been a critical venue for major new product announcements. Apple's stock is taking a 6% hit in after-hours trading, possibly on concerns about Jobs's health. Reader Harry has gathered together YouTube clips from most of the Macworld keynotes Jobs given since 1997.

cancel ×
This is a preview of your comment

No Comment Title Entered

Anonymous Coward 1 minute ago

No Comment Entered

371 comments

iPod, iPhone, then what? (5, Interesting)

alain94040 (785132) | more than 5 years ago | (#26141665)

I have been following Apple for more than 20 years, including stints at MacWorld and today's headline is a repeat of the mini-drama that Apple has been having with the Expo for decades. But today is different.

Ignore the dispute about who controls MacWorld Expo's agenda. Apple feels like on top of the world (always has) and they want absolute control. But they also had found a great recipe for success. Two years ago, on the cab from the caltrain station to Moscone, the taxi driver asked us if we were there for this new "iPhone thing". The hype was just so big, the distortion field so powerful, the force was with Apple.

Somehow, no cab driver ever asked me about Android.

Think of the history: the iPod, the MacBook Air, the iPhone... By having someone else present the keynote this year, our collective expectations just sunk by an order of magnitude. I, for one, don't expect anything amazing this year. But on the other hand, it's only fair: even Apple can't pull off revolution after revolution, year after year. Give them a break, they are doing so much already by showing everyone how boring other products are.

--
iPhone Apps review site [applicationiphone.com] looking for bilingual testers

Re:iPod, iPhone, then what? (0)

Anonymous Coward | more than 5 years ago | (#26141697)

The xMac! That's what's next. :)

Re:iPod, iPhone, then what? (0, Troll)

timmarhy (659436) | more than 5 years ago | (#26141705)

the only revolution apple has ever pulled off is a marketing revolution. the ipod, macbook and iphone do nothing other gadgets haven't before. indeed on many technical levels they are inferior, especially the ipod.

Re:iPod, iPhone, then what? (2, Insightful)

Anonymous Coward | more than 5 years ago | (#26141791)

the only revolution apple has ever pulled off is a marketing revolution. the ipod, macbook and iphone do nothing other gadgets haven't before. indeed on many technical levels they are inferior, especially the ipod.

You could not be more wrong.

Sour grapes.

She's Right (0, Insightful)

Anonymous Coward | more than 5 years ago | (#26142183)

She's right. Apple is the AOL of mp3 players and has dumbed down the interface and lowered expectations so much that people think gapless playback or album art is a major advance in the state of the art.

Specially the hacks who run Adword-funded Apple product review sites and diss anyone who threatens their revenue streams.

Re:iPod, iPhone, then what? (1, Troll)

timmarhy (659436) | more than 5 years ago | (#26142387)

wtf would i be sour about? i don't own anything made by apple. care to explain exact why i'm so wrong?

Re:iPod, iPhone, then what? (5, Interesting)

johnsonav (1098915) | more than 5 years ago | (#26141823)

the ipod, macbook and iphone do nothing other gadgets haven't before. indeed on many technical levels they are inferior, especially the ipod.

One thing Apple has done well, since its beginning, is to make technology exciting for the masses. Most of that is marketing, to be sure. But it always takes marketing to push technology into general use.

True, Apple entered the portable mp3 player market late, and with an, arguably, inferior product. But, through marketing and tight integration with the computer, managed to get 90% of people to trade in their Discmans for iPods. They were able to dominate a market which didn't even exist a few years before (and probably would not be nearly as large without Apple).

From the Apple II, to the iMac, to the iPod, and to the iPhone, Apple has managed to create mass markets where none existed before. I don't think that fact can be overlooked. Whenever Apple comes out with a product, they are trying to open up larger markets for technology, even when they fail (Newton).

The other thing Apple does well is make money. Lots and lots of money. Metric buttloads of money.

Re:iPod, iPhone, then what? (4, Insightful)

binarylarry (1338699) | more than 5 years ago | (#26141975)

To be fair, Steve Jobs is the guy who made all that possible.

We've seen what Apple is without him... bankrupt.

Re:iPod, iPhone, then what? (5, Insightful)

tlhIngan (30335) | more than 5 years ago | (#26142061)

True, Apple entered the portable mp3 player market late, and with an, arguably, inferior product. But, through marketing and tight integration with the computer, managed to get 90% of people to trade in their Discmans for iPods. They were able to dominate a market which didn't even exist a few years before (and probably would not be nearly as large without Apple).

Actually, I'd argue that Apple entered the portable MP3 player market at the right time. Consider the market at the time - small flash-based players that could barely hold 1 album, maybe 2 if you compressed them below 128kbps, or humongous hard-drive based MP3 players that were larger than a discman (i.e., the Nomad), or when they weren't, were huge bricks.

Now, Apple releases an MP3 player that has most of the space of the large hard disk players, but is only maybe 1 1/2 to 2 times of the flash-based player. Oh yeah, and instead of syncing via painfully slow USB 1.1 (or parallel/serial!), it would work at firewire speeds. So copying lots of music to the hard disk takes minutes, not hours (1GB would take around 15-20 minutes via USB 1.1 versus 2-5 minutes via firewire...).

So what did Apple do? They released an MP3 player in a formfactor that's usable, and made filling it much less of an all-nighter thing and something that someone can do on their way out the door.

Oh yeah, they also marketed the heck out of the iPod, and made everyone who would normally carry CDs or listen to tapes... consider buying one and carrying their entire collection in a handheld device, rather than a huge stack of CDs. Instead of MP3 players being relegated to the realms of the techie, Apple made them wanted and usable to the masses.

And Apple did this a month after 9/11 - when no one was willing to spend $600 nor have they fully recovered. Apple won out because Jobs seized upon the concept just as it was beginning to take off, then when the huge growth happens, they were already on the 3rd generation iPod (total sales under 1 million units at the point, yet it was the #1 selling MP3 player). Boom, the market takes off, Apple has a refined 3rd generation iPod on sale, and people start wanting iPods and MP3 players, to the point where Apple sells millions per month.

Apple got really lucky with the iPod. They were at the right place at the right time.

Re:iPod, iPhone, then what? (5, Funny)

berend botje (1401731) | more than 5 years ago | (#26142607)

Apple got really lucky with the iPod.

Yes, they were. And they were very lucky with the MacBook. And once again with the iPhone. Lucky bastards, making stuff that people actually want to buy. Jeez, what were they thinking?

Re:iPod, iPhone, then what? (2, Funny)

Anonymous Coward | more than 5 years ago | (#26142185)

And 2000 was the year of Linux on the desktop

Re:iPod, iPhone, then what? (1)

Gr8Apes (679165) | more than 5 years ago | (#26142187)

You should try using some of those products. Yes, the iPod doesn't make coffee, but your coffee maker doesn't play music. If you want coffee, don't buy an iPod.

The same goes for their other products. And yes, I use Apple, Dell, HP, etc products.

Re:iPod, iPhone, then what? (1)

thatnerdguy (551590) | more than 5 years ago | (#26142447)

If my iPod made lattes, that would be awesome. It would be great for those long bus or train rides!

Re:iPod, iPhone, then what? (3, Insightful)

arminw (717974) | more than 5 years ago | (#26142255)

....on many technical levels they are inferior, especially the ipod....

That is why the technically superior Zune was such a hit! It was the one that let users "squirt" DRM infested songs to other Zunes. That is why they are selling like hotcakes and nobody has ever heard of these boring gadgets called iPods.

You don't get it... (4, Insightful)

berend botje (1401731) | more than 5 years ago | (#26142589)

Consumer electronics are never seen for its technical merits. It is all about user interface, always has.

What good is having the latest tech where you have to dig it out a seven-level-deep menu structure to use it? Having a clean, simple interface is the key to succes.

And I'm not a Machead by a long shot, either.

Re:iPod, iPhone, then what? (1, Flamebait)

Creepy Crawler (680178) | more than 5 years ago | (#26141763)

Im sure they could create beautiful and "Just Works" applications, but they wont.

If history proves anything, is that they are a hardware company that demands an iron fist over "Their" hardware, regardless who actually buys it. In that regard, they are worse than anything Microsoft can ever throw at us. Our Ipod touches are not ours, never ours, and never will be ours as long as they have anything to say about it. The only reason certain Ipods are exempt from the iron grasp is because of Linux and freedom fighters have hacked the firmware to install things like Rockbox.

And Jobs isnt giving a keynote. I really dont care. They refuse to listen to their market segment (touchscreen Mac, mac pro mini, and others), and they put our crippled device after crippled device, some being remotely disablable. Perhaps one time, I did care about OSX, and the Ipod, but I have Ubuntu and a myriad of HD MP3 players 1/2 the price the smallest Ipod classic.

Re:iPod, iPhone, then what? (1)

kc0re (739168) | more than 5 years ago | (#26141835)

Well, you ASSUME they aren't listening to their "market segment". How do you know they aren't developing these things? There are entire websites dedicated to saying "please apple?" http://www.dearcupertino.com/ [dearcupertino.com] being one.

Re:iPod, iPhone, then what? (2, Insightful)

Anonymous Coward | more than 5 years ago | (#26141841)

If history proves anything, is that they are a hardware company that demands an iron fist over "Their" hardware

I'm pretty sure they'll let you run anything you want on a MacBook, iMac or Mac Pro. In fact, I'm pretty sure they run ads advertising this fact.

Re:iPod, iPhone, then what? (5, Funny)

Canberra Bob (763479) | more than 5 years ago | (#26142203)

Which is why Ubuntu is dominating the desktop market while Apple is fading away into oblivion. Ubuntu offers everything anyone could dream of on the desktop while Apple is listening to nobody.

This is all because all anybody cares about when using their home desktop is whether or not they can view the source code to the applications they run and if they can recompile the kernel. Usability has nothing to do with it for the average Joe.

Re:iPod, iPhone, then what? (0)

Anonymous Coward | more than 5 years ago | (#26142235)

Sarcasm is the lowest form of humour.
Oh, but I like!

Mod way the fuck up, my fellow nerds, whatever be thy denomination.

Re:iPod, iPhone, then what? (-1, Troll)

arminw (717974) | more than 5 years ago | (#26142305)

...Our Ipod touches are not ours, never ours, and never will be ...

Our toasters are not ours, never ours, and never will be. iPods and toasters are both appliances. One plays music and another browns bread slices. One can be programmed and one cannot. If you had a programmable toaster, would you also badmouth the toaster manufacturer, saying they had an iron grip and you did not really own that toaster you bought at the appliance store?

Re:iPod, iPhone, then what? (2, Informative)

timmarhy (659436) | more than 5 years ago | (#26142397)

if your toaster came with the kind of EULA an iphone comes with, yes.

Re:iPod, iPhone, then what? (1)

Kooty-Sentinel (1291050) | more than 5 years ago | (#26142513)

With your kind of thinking - nothing is really yours.

Car Analogy time. You buy a brand new porsche. You don't bitch because you can't put a Honda engine in your porsche. It was never designed to hold a Honda engine.

Apple doesn't want/didn't design the iPhone/iPod to run certain applications - and you can't hold that against them.

Re:iPod, iPhone, then what? (0)

Anonymous Coward | more than 5 years ago | (#26142559)

No, but I'd bitch if it only let me use gasoline from a Porsche dealer or drive on Porsche roads. Software running on a phone is fundamentally no different than gasoline in a car, and the network for a phone is no different than the roads a car drives on. The iPhone is still a lot more restricted than I'd like....

Re:iPod, iPhone, then what? (2, Insightful)

Si-UCP (1359205) | more than 5 years ago | (#26141867)

You assume that Apple can't announce conferences at any time other than the MacWorld expo or WWDC. Look at all the "Special Events" that Apple have been doing recently. Expect more of those in 2009. Apple have gotten so good at this thing that they can hype things up not just twice a year, but all year round.

Re:iPod, iPhone, then what? (1, Insightful)

Altus (1034) | more than 5 years ago | (#26141927)

Ill tell you this. Planning your product schedule around trade show sucks. Why do it when your the big dog and you can easily host your own events. You plan your event when the product is close to being released.

Your right, if you can drum up the hype any time you need to, why let someone else set your schedule.

Re:iPod, iPhone, then what? (5, Funny)

tzhuge (1031302) | more than 5 years ago | (#26141869)

I'm pretty sure the reason that Jobs won't be presenting at MacWorld is that "One More Thing" at the expo will be a Cyborg Steve Jobs. It will be the most astoundingly fantastic reveal ever, and, if we're really lucky, Apple will be cutting legal department costs by equipping Cyborg Jobs with weapons (gotta make up for that 1% drop in computer sales). Awww... just imagine the smell of crackling bacon as tech journalists fry.

Re:iPod, iPhone, then what? (4, Insightful)

jcr (53032) | more than 5 years ago | (#26141921)

they want absolute control

More like, trade shows aren't cost-effective anymore, and Apple was also getting pretty tired of someone else's schedule driving the timing of their product introductions.

I for one, don't expect anything amazing this year.

I do. I just don't expect them to happen only at MacWorld or WWDC.

-jcr

Re:iPod, iPhone, then what? (5, Insightful)

tlhIngan (30335) | more than 5 years ago | (#26142121)

Think of the history: the iPod, the MacBook Air, the iPhone... By having someone else present the keynote this year, our collective expectations just sunk by an order of magnitude. I, for one, don't expect anything amazing this year. But on the other hand, it's only fair: even Apple can't pull off revolution after revolution, year after year. Give them a break, they are doing so much already by showing everyone how boring other products are.

I think this was bound to happen when Apple made the switch to Intel. Apple traditionally releases product on these big events - MacWorld, WWDC (more to the things developers want), and other big conferences. New product appears on a regular schedule, and advances could be easily plotted. This was because Apple's source hardware (e.g., PowerPC) roadmaps were quite tightly sealed, and thus, Apple could gather up momentum leading up to the event on what the next big thing was.

But now, Intel and AMD have roadmaps known to the public way in advance. New chips, chipsets, graphics, etc., come out monthly, and there's no way Apple can wait 6 months to the next event to showcase their latest computers, using a CPU/chipset/GPU everyone else has been shipping the past 3 months. Apple can't wait for these big events to announce new product, because they happen at inconvenient times.

Apple is large enough that it can draw a huge crowd easily, which it does with these "spotlight" meetings/keynotes. The advantage is that Apple can release product around the same time everyone else releases product. A new chipset released by Intel? Well, hold a spotlight and release the new notebooks within a month or two from the first manufacturer releasing them, before it becomes "old news."

Apple has to release product, and they can't wait for the Next Big Expo to do it - to compete with all the other PC manufacturers now, they have to release in a timely fashion. (Think about how long it took for Apple to release Santa Rosa notebooks - everyone else had them for months!)

Once Apple went Intel, they have to follow Intel's schedule for product releases, which won't coincide with most of the Mac Expos. Or get left behind releasing old technology, with everyone annoyed waiting for the notebooks to use the latest and greatest. It's not practical for Apple to wait - they have to release. Holding a spotlight meeting is easier than holding a random Expo (scheduled months to years in advance) to release product in a timely manner.

Re:iPod, iPhone, then what? (0)

Anonymous Coward | more than 5 years ago | (#26142277)

"on the cab from the caltrain station to Moscone"

Are you serious? Its like 3 blocks away!

Let me be the first to say (5, Funny)

foo fighter (151863) | more than 5 years ago | (#26141703)

Nooooooooo!!!

Fearless Leader, why have you forsaken us?

I promise not to bitch about the lack of firewire in the new Mac Minis, unlike my faithless ranting about the new MacBooks! Just come back.

If I don't get my regular of RDF rays I go all wonky and think about buying crap from Dell! Or running Darwin on a home built system as a back end media server!

Help us Steve Jobs, you're our only hope!

Bohemian Jobsody (-1, Offtopic)

Anonymous Coward | more than 5 years ago | (#26141713)

his last "one more thing."

-- the muthafuckin' summary

Mama,just killed a man,
Put a gun against his head,
Pulled my trigger,now hes dead,
Mama,life had just begun,
But now Ive gone and thrown it all away-
Mama ooo,
Didnt mean to make you cry-
If Im not back again this time tomorrow-
Carry on,carry on,as if nothing really matters-

... Too late,my time has come,
Sends shivers down my spine-
Bodys aching all the time,
Goodbye everybody-Ive got to go-
Gotta leave you all behind and face the truth-
Mama ooo- (any way the wind blows)
I dont want to die,
I sometimes wish Id never been born at all-

Apple User Detected (-1, Troll)

Anonymous Coward | more than 5 years ago | (#26142037)

I'm surprised you suspended your meth fueled gay orgy long enough to post this gay song by a gay band. You are a real Apple user.

Uh? (0)

Anonymous Coward | more than 5 years ago | (#26141727)

Of course Steve Jobs won't be delivering the keynote in 3 weeks if Apple is withdrawing from Macworld Expo after 2008. What kind of write-up is that?

Time Article (3, Interesting)

stoolpigeon (454276) | more than 5 years ago | (#26141729)

This article about Job's not doing the keynote [time.com] says the worries this is generating about his health are hurting Apple stock. Is there any other company with it's perception of viability so closely linked to a single living individual? I'm unaware of any right now. It's makes this whole thing pretty interesting. He is a human and can't live forever, regardless of how his health is right now. It seems maybe they have seen that with the earlier rumors about his health and have realized they need to start building a transition while he is still around so the company wont take as big a hit when he is gone.
 
Or maybe it is all much more mundane than that - but I've never seen this type of announcement gain so much press before. It's on every MSM news outlet as well as all the tech sites.

Re:Time Article (5, Funny)

foo fighter (151863) | more than 5 years ago | (#26141743)

"Is there any other company with it's perception of viability so closely linked to a single living individual?"

I don't know, I think a lot of investors would be OK with Steve Ballmer keeling over.

Re:Time Article (4, Funny)

jcr (53032) | more than 5 years ago | (#26141933)

I think a lot of investors would be OK with Steve Ballmer keeling over.

Remember how HP's shares jumped when they threw Carlie over the side?

If I could get a tip from Ballmer's cardiologist, I just might buy some MSFT calls.

-jcr

Re:Time Article (0)

Anonymous Coward | more than 5 years ago | (#26141983)

"Is there any other company with it's perception of viability so closely linked to a single living individual?"

I don't know, I think a lot of investors would be OK with Steve Ballmer keeling over.

Chairs of the world would breath a sigh of relief.

Two words (ok, two proper nouns) (0)

Anonymous Coward | more than 5 years ago | (#26141811)

Warren Buffet

Re:Time Article (4, Funny)

Dielectric (266217) | more than 5 years ago | (#26141849)

The Catholic Church(tm).

Re:Time Article (3, Funny)

tirerim (1108567) | more than 5 years ago | (#26141957)

Right, because the Catholic church just couldn't get it together again after Saint Peter died. Oh, wait.

Re:Time Article (3, Insightful)

Sir_Lewk (967686) | more than 5 years ago | (#26142139)

Man, they've lost tons of those dudes. At the very least they've got a good replacement system going.

Re:Time Article (4, Informative)

ComputerSlicer23 (516509) | more than 5 years ago | (#26141871)

Yes, Berkshire Hathaway [wikipedia.org] and Warren Buffet [wikipedia.org]. My hunch is the fact that so many people have held onto the stocks for so long, and they are such stable investors would be one of the very few counter balances to the stock freefalling. They are making public plans the contingency plans for when Buffet retires or dies.

I live in Omaha, and trust me, Berkshire Hathaway's meetings every year noticed by folks far and wide who have nothing to do with Warren Buffet. He's at least as strongly connected personally to his company as Jobs is to Apple. The problem is Warren has a strong "Reatily Clarity Field", and thus is far less of a rockstar then Jobs.

Kirby

Re:Time Article (0)

Anonymous Coward | more than 5 years ago | (#26142557)

The problem is Warren has a strong "Reatily Clarity Field", and thus is far less of a rockstar then Jobs.

That, and his startling investment in Dairy Queen, which keeps him from looking infallible.

Re:Time Article (3, Interesting)

great throwdini (118430) | more than 5 years ago | (#26141879)

Is there any other company with it's perception of viability so closely linked to a single living individual?

  • Martha Stewart Living (and similar personality-oriented ventures)
  • Berkshire Hathaway(?)

Or, did you mean to limit the question to the technology field?

Re:Time Article (1)

JewFish (315210) | more than 5 years ago | (#26142023)

"Is there any other company with it's perception of viability so closely linked to a single living individual?"

Yes, in fact there are many such companies. Berkshire Hathaway is one example.

Re:Time Article (0)

Anonymous Coward | more than 5 years ago | (#26142079)

So is Berkshire Hathaway.

(Your post was redundant by at least 20 minutes. Try reading the other posts before you rush to hit reply.)

Re:Time Article (1)

anoopiyer (153786) | more than 5 years ago | (#26142029)

Is there any other company with it's perception of viability so closely linked to a single living individual? I'm unaware of any right now.

Yes, Berkshire Hathaway (Warren Buffett's company).

Re:Time Article (0)

timmarhy (659436) | more than 5 years ago | (#26142405)

nah this is pretty normal - it's not so much the keynote but the speculation about his health it's generating. CEO's are important figure heads of a company.

Re:Time Article (1)

Corporate Troll (537873) | more than 5 years ago | (#26142613)

Is there any other company with it's perception of viability so closely linked to a single living individual?

That's what you think! It's Steve Jobs after all ;-) Hey, he bought Pixar... Who says, he isn't already dead and a rendered version of him holds the keynote ;-)

Talk about senastionalism (1, Insightful)

Anonymous Coward | more than 5 years ago | (#26141785)

Why is his no-show a sign of anything other than Apple no longer being interesting in doing the expo, rather than another stupid rumor of his impending death?

Quick (4, Funny)

The Bungi (221687) | more than 5 years ago | (#26141793)

Somebody think up something that includes the term "beleaguered".

Re:Quick (0)

Anonymous Coward | more than 5 years ago | (#26142039)

If Jobs' health is worth worrying about and the company doesn't start making transition plans soon, they could end up beleaguered about the matter by too many important people, and end up making a bad decision on who to replace Jobs with.

Did I do it right?

Look, really? (2, Insightful)

kc0re (739168) | more than 5 years ago | (#26141805)

We know Steve is going to die, someday. As much as we'd probably like to put him in some cryogenic container, thaw him out every few years when products start to suck ass -- we know he's going do die AT SOME POINT. Why is this blowing up to be such a freakish crazy thing? So he's turning over the keynotes to someone else!? How about he's turning THIS one over to someone else. Will he still headline his own events, that Apple throws? Probably. How about WWDC? Come on. I don't blame them for pulling out of macworld: http://www.joelesler.net/finshake/Blog/Entries/2008/12/16_Apple_pulls_out_of_MacWorld%2C_OH_NOEZ.html [joelesler.net] But CNBC said it best, IMO: http://www.cnbc.com/id/28265938 [cnbc.com]

Re:Look, really? (5, Funny)

Whiney Mac Fanboy (963289) | more than 5 years ago | (#26141893)

We know Steve is going to die, someday.

Why do you hate Apple? Hater.

Re:Look, really? (1)

kc0re (739168) | more than 5 years ago | (#26141971)

I am by far one of the biggest Apple fanboys in the world. I've checked into a home, and am getting recovery. (As I type this on my MBP) - Anyway... We have to face reality at some point. Hopefully not anytime soon.

Hmm well (5, Insightful)

roc97007 (608802) | more than 5 years ago | (#26141845)

> "trade shows have become a very minor part of how Apple reaches its customers." While this may be true, the keynote addresses have been a critical venue for major new product announcements.

Maybe they don't have anything.

I suspect you are correct.. (1)

Junta (36770) | more than 5 years ago | (#26141937)

Maybe not this round, maybe they have something, but they may have decided they may not always be able to have a sufficient product announcement that conveniently follows a dedicated trade show schedule. No other company off hand I can think of that has run a routine dedicated trade show in a very long time.

Compounding their woes, in the weeks leading up to an Apple trade show, whatever announcement they are working up to is either exposed prematurely or else proves disappointing next to the rumors that spread ahead of time. With such a routine timetable, it's easy to see mass wild speculation detracting from their desired effect.

If you want to see a real Steve Jobs Keynote... (3, Interesting)

astrosmash (3561) | more than 5 years ago | (#26141855)

... checkout this presentation from OpenStep Day, 1995 [youtube.com] in which Jobs applies the famous reality distortion field not to iPods and Macs, but to Corba, OLE, Web Objects, and other Enterprisey Middleware.

And the "One More Thing" moment? Using Netscape 1.0 to demo Web Objects and Windows NT 3.1 interoperability.

Re:If you want to see a real Steve Jobs Keynote... (1)

larry bagina (561269) | more than 5 years ago | (#26141995)

watching steve jobs use/demo interface builder is worth the risk of a rickroll.

Re:If you want to see a real Steve Jobs Keynote... (5, Funny)

Valdrax (32670) | more than 5 years ago | (#26142033)

Risk of a rickroll? Pansy. Kids these days... In my day, we risked seeing a man with his anus stretched to almost athletic proportions or something even worse.

You kids with your 80s love ballads are so freaking spoiled.

One More Thing (0)

Anonymous Coward | more than 5 years ago | (#26141863)

The 2009 keynote has happened. As expected, no revolutionary products revealed. Nothing of note. Just a refresh of the Mac Mini. Just as the mac faithful are just about to pour out of Macworld, downtrodden, a voice rings out of the microphone.

"Just one more thing."

Steve Jobs, healthy and fit and in his trademark turtleneck, stands with his hands clasped together at the podium. He smiles as the audience members fall silent, taking their seats. "We aren't quite done yet... Say 'hello' to the..."

Re:One More Thing (3, Funny)

JohnBailey (1092697) | more than 5 years ago | (#26142249)

The 2009 keynote has happened. As expected, no revolutionary products revealed. Nothing of note. Just a refresh of the Mac Mini. Just as the mac faithful are just about to pour out of Macworld, downtrodden, a voice rings out of the microphone.

"Just one more thing."

Steve Jobs, healthy and fit and in his trademark turtleneck, stands with his hands clasped together at the podium. He smiles as the audience members fall silent, taking their seats. "We aren't quite done yet... Say 'hello' to the..."

New CEO of APPLE... (thunderous yet slightly confused applause dies down)

Jobs in a slightly coy flirtatious voice...."Come on out Steve"..

Steve Jobs is dead. (0)

Anonymous Coward | more than 5 years ago | (#26141881)

I read it on the Internet.

Yeah, I'm bummed, but... (3, Insightful)

sootman (158191) | more than 5 years ago | (#26141901)

... don't be too hard on Phil. NO ONE has Steve's "showmanship and star power." At least he's kind of fun and entertaining. Should still be good. And as fun as it is to watch him Steve present, what will matter after the RDF wears off is what was announced. The only difference between Steve and Phil presenting is that with Phil, you'll notice the one secret sucky thing Apple builds into every product within 30-90 minutes instead of the customary 6-36 hours.

Just remember to buy on the rumor, sell on the announcement, and start the framework of your "This product is the BEST THING EVER except for the (crappy battery life/DRM/Apple lock-in/no wireless)" blog entry so you can just fill in the blanks and be the first one to share your oh-so-valuable opinion with the world. Be sure to talk about how Apple is going to be out of business in 3 months because they didn't listen to you.

In other words, just sit back and make the usual preparations and get ready to enjoy the Last Big Show.

Bummer (3, Insightful)

necro81 (917438) | more than 5 years ago | (#26141905)

Well, there goes AAPL's stock price. Now the thinking on Wall Street will be that Steve Jobs is going to kick the bucket at any moment.

Resign, Retire or Succession (4, Interesting)

jarrettwold2002 (601633) | more than 5 years ago | (#26141953)

I mean at this point, Jobs doing the keynote has been largely symbolic. Having Schiller doing it, I could see as a sign of a succession plan taking shape. If I was on the board I would be pestering them about it. Their product strategy in core areas is more or less set on autopilot for the next few years. New versions of OS X at intervals, revamp the existing product lines, and keep a few things in the pipeline.

So, if Jobs does take sick, and I don't think he is, it's just distributing the risk around a bit. I think people are fundamentally correct in asserting that Jobs doing unexpected anything tanks the stock for a while.

Furthermore, much like Gates took a backseat role I could see Jobs doing the same. At a certain point you have to let go of the baby or the baby gets taken away.

So, rather than an OMG moment, I see this as a hedging strategy against illness, significantly large drops in market share or price that would lead investors to call for Jobs' head. And really just a good idea all around.

Or Jobs could be screwing with everyone and make himself the surprise at the keynote. I mean Schiller did introduce iChat remotely. So why not pull something similar with Jobs in Cupertino and Schiller at the con?

Run with that idea and gets you some interesting places.

I guess I lucked out (2)

MyDixieWrecked (548719) | more than 5 years ago | (#26141987)

I opted out of going to Macworld this year. I'd been to every east-coast (boston/ny) macworld and keynote from 1996-2000, including the famous one where bill gates was on the giant screen to announce the apple/microsoft partnership for Word and IE. I've also been flying out to california for the san fransisco expos for the last couple of years, but after last year, I realized that the show doesn't cater hardly at all to true pro users... sure, they have pro software, like for graphics and stuff... but their developer section has been lacking since Codewarrior dropped support for the Mac, and as a Unix admin, there is almost nothing there for me anymore.

In the last 8 years, I've found that if you drop all of the laptop cases, ipod accessories and digital camera stuff, you're left with a pitiful handful of office application (*ahem* microsoft) and minor productivity and music companies. There used to be lots of management tools vendors, high-end graphics and storage workstation suppliers and similar cool stuff... but no more.

So, I guess I lucked out since I didn't book a flight or hotel for this year. Save $ and disappointment.

go away steve (-1, Troll)

Anonymous Coward | more than 5 years ago | (#26141993)

no one cares, apple makes crap products, some people like shiny things, so they survive, those of us who care about utility would never go for an apple.

just go away already!

Cue the "Jobs is dying, Apple is doomed" stories.. (4, Insightful)

calstraycat (320736) | more than 5 years ago | (#26142003)

...and watch the stock crater tomorrow.

Unfortunately, ever since Jobs lost significant weight as a result of his surgery (an obligatory side effect for the type of surgery he had), MacWorld keynotes have become a "Steve Jobs Death Watch" for the press. Before, during and after the keynote, more ink is spent on speculations regarding his health than the product announcements.

I think one side benefit of Apple's abandoning MacWorld is the press can no longer turn it into a morbid event.

Re:Cue the "Jobs is dying, Apple is doomed" storie (0, Flamebait)

frank_adrian314159 (469671) | more than 5 years ago | (#26142285)

...since Jobs lost significant weight as a result of his surgery (an obligatory side effect for the type of surgery he had)

What was it? An attempted ego-ectomy? If so, I don't think it worked.

Re:Cue the "Jobs is dying, Apple is doomed" storie (1)

Baricom (763970) | more than 5 years ago | (#26142329)

I believe a very large part of that can be blamed on Apple. When lawyers and the SEC are involved, the lack of a strong denial sounds like a confirmation. To my knowledge, Apple has never said "Steve is not sick--" they've only flirted with the question ("Steve's BP is 120/80") or avoided it ("We're not here to talk about Steve's health.")

A simply-worded denial could dramatically tone down the questions, if that's their goal.

Re:Cue the "Jobs is dying, Apple is doomed" storie (2, Insightful)

calstraycat (320736) | more than 5 years ago | (#26142493)

I can't say that I agree with you. The "large part" of the blame lies with sensationalist journalists and stock price manipulators.

Name one other company where people demand they to go on record regarding the health of the CEO when some band of journalists decides to perform an amateur medical diagnosis based on photographs and videos.

Senator Bill Frist was rightly admonished for performing a "video diagnosis" of Terri Schiavo...and he has a medical school degree. Why should Apple respond when a bunch of blowhards with no medical training whatsoever do the same thing with Steve Jobs?

The board is required to divulge information about his health if it affects his ability to do his job. They are under no obligation to respond to nutjobs and market makers.

Independent media events (1)

tirerim (1108567) | more than 5 years ago | (#26142005)

The reason that the keynotes at MacWorld have lost their importance is that Apple can attract just as much attention with their own media events. They've done several product launches that way now, and will almost certainly continue to use that method for major launches in the future. And they can reach consumers directly through the retail stores as well.

Expensive and unneeded (1)

failedlogic (627314) | more than 5 years ago | (#26142009)

Strikes me, tradeshows are an expensive proposition for the computer industry with the Internet abound. I might help the little guy - but - then again you're only able to 'show' your product to people willing to pay to visit the show. I see the only practical use of tradeshows now is if you're selling specific products where you really need to talk to your customer ( e.g. a retail buyer) - cart parts, floor tile and carpets, fitness equipment, make up. With these are the sorts of things, the Internet hasn't changed much.

Apple has made their keynotes online for years. There's no reason for them to continue in person. Wether its now or 2020, its inevitable. Maybe there's a touchy feeling vibe for the audience but there are a couple million downloading it with the same effect of buy, buy, buy.

Wether Steve's health is the issue, is another matter. I just happen to think, for those that buy Apple products, as long as its a reasonable product/quality with the logo on it, people will buy. Even without the Black Turtleneck and Glasses pitching it.

Steve has to retire eventually (0)

Anonymous Coward | more than 5 years ago | (#26142051)

He's 53 years old. He won't be running Apple forever. Plus, he's rolling in money and still old enough to enjoy it - IMO retire while he's able physically to oversee an orderly and voluntary hand-over.

Don't want a repeat of the post-jobs Apple fiasco of the mid-80s, after all.

Makes perfect sense (2, Insightful)

actionbastard (1206160) | more than 5 years ago | (#26142081)

From a marketing perspective. Apple has always introduced new products at MacWorld and WWDC. Since these events happen twice yearly it has limited Apple's product introduction cycles to predictable times. Because of this schedule, saavy buyers -as well as the people they recommend to- have held off on purchases to see what 'Steve will intro at MacWorld/WWDC'. This causes Apple's sales to take a hit prior to the shows and probably leaves them with an awful lot of unsold inventory at the end of the quarter preceding the show. Now they can adopt a more fluid product intro cycle that won't hit the bottom line so hard.
I'm sure Steve -or one of his handpicked henchmen- will keynote at WWDC to make the fanbois happy. As to his retirement, if I was in his place I'd be thinking of the Gates strategy to ease myself out of the business. After all, he's as human as the rest of you.

he's not dying, he's busy (-1, Troll)

Anonymous Coward | more than 5 years ago | (#26142109)

he's going to probably be pulling his dick while watching fag pr0n. he probably gets off by watching men take a 2 liter bottle up their ass.

moderation went wrong (0)

Anonymous Coward | more than 5 years ago | (#26142189)

correcting it.

Cue Ron Popeil (0, Troll)

unclejose (944206) | more than 5 years ago | (#26142215)

Cue the fan boys. Put them all in a room and let the circle jerk begin. Why doesn't Dell have a new show when a product that is overpriced and largely similar (except some wax) to other available computers? Have Micheal Dell tell use that this new processor is so wonderful in terms a 6 year old would understand. The point? Even if Steve dies, there are plenty of showmen that can take his place like Ron Popeil. Trouble is that then people would realize it is nothing but glitz, and Macs would have to be sold in pairs if you call in the next 10 minutes. Clap now fan monkeys!

I'm really confused (1)

Neotrantor (597070) | more than 5 years ago | (#26142225)

seriously, i've seen job's presentations and it's just a few notches above good car salesmen... what is the hype about him coming from? pretty widgets and computer cases?

Fine with me (-1, Troll)

syousef (465911) | more than 5 years ago | (#26142335)

"trade shows have become a very minor part of how Apple reaches its customers."

If Apple wants to shoot itself in the foot, be my guest. I have disliked Apple for a long time. The only reason they're so popular is that their marketing (aka "reality distortion field") is so strong. Personally, I have rarely bought Apple product and for the last 20 years I've regretted every purchase from them. The marketing hype about their products being "stylish" and "just working" is just bunk and it irritates me that intelligent people fall for it hook, line and sinker. If they want to do something that weakens the nonsense (which will result in them actually competing on merit), I give it the thumbs up.

Go on Apple fans, mod me into oblivion. It ain't trolling if it's how you really feel.

new spokesman (0)

Anonymous Coward | more than 5 years ago | (#26142473)

Rumor has it the "I'm a Mac" guy is going to do the keynote this year.

The fanboys don't matter any more (3, Interesting)

Animats (122034) | more than 5 years ago | (#26142567)

Apple doesn't need Macworld because Apple doesn't need fanboys any more.

The Apple fanboy crowd is totally irrelevant to the iPod/iPhone line - those are mass-market consumer products. The laptop product line is aimed more at the status-conscious crowd. Neither market is the Macworld demographic.

Didn't you hear? (0)

Anonymous Coward | more than 5 years ago | (#26142575)

He has cancer.

Load More Comments
Slashdot Account

Need an Account?

Forgot your password?

Don't worry, we never post anything without your permission.

Submission Text Formatting Tips

We support a small subset of HTML, namely these tags:

  • b
  • i
  • p
  • br
  • a
  • ol
  • ul
  • li
  • dl
  • dt
  • dd
  • em
  • strong
  • tt
  • blockquote
  • div
  • quote
  • ecode

"ecode" can be used for code snippets, for example:

<ecode>    while(1) { do_something(); } </ecode>
Sign up for Slashdot Newsletters
Create a Slashdot Account

Loading...