×

Welcome to the Slashdot Beta site -- learn more here. Use the link in the footer or click here to return to the Classic version of Slashdot.

Thank you!

Before you choose to head back to the Classic look of the site, we'd appreciate it if you share your thoughts on the Beta; your feedback is what drives our ongoing development.

Beta is different and we value you taking the time to try it out. Please take a look at the changes we've made in Beta and  learn more about it. Thanks for reading, and for making the site better!

Lexus To Start Spamming Car Buyers In Their Cars

timothy posted more than 5 years ago | from the even-as-they-sleep dept.

Spam 317

techmuse writes "Lexus has announced plans to send targeted messages to buyers of its cars based on the buyer's zip code and vehicle type. Unlike regular spam, these messages will be delivered directly to the buyer's vehicle, and will play to the vehicle's occupants as audio. Lexus has promised to make the messages relevant to the car buyers." Imagine the fun that some targeted malware could do — not that such a thing could happen to a Lexus.

cancel ×
This is a preview of your comment

No Comment Title Entered

Anonymous Coward 1 minute ago

No Comment Entered

317 comments

Amazing (5, Funny)

DoofusOfDeath (636671) | more than 5 years ago | (#26377263)

I'm stunned that Lexus just made me appreciate my crappy Neon.

Re:Amazing (0)

Anonymous Coward | more than 5 years ago | (#26377993)

Too bad you didn't read the article, huh?

tagged.. (-1, Redundant)

Anonymous Coward | more than 5 years ago | (#26377265)

Tagged with: wtf, evil, temptation, succumb.

Lexus has promised to make the messages relevant (4, Insightful)

qoncept (599709) | more than 5 years ago | (#26377271)

Lexus has promised to make the messages relevant to the car buyers.

Genius. Because who is more likely to be ready to buy a new car than someone that just bought a brand new one.

Re:Lexus has promised to make the messages relevan (2, Interesting)

Applekid (993327) | more than 5 years ago | (#26377377)

Genius. Because who is more likely to be ready to buy a new car than someone that just bought a brand new one.

If the television ads are any indication, it might be an add to remind you to buy one for the misses, too. You know, His and Hers.

Re:Lexus has promised to make the messages relevan (4, Funny)

ShieldW0lf (601553) | more than 5 years ago | (#26377553)

Bucci says he's sensitive to luxury-car owners who may not want to participate. "Many of our owners enjoy their car as a cocoon," he says.

They know this, and yet they violate the sanctity of that cocoon anyways. How self-destructively stupid can you get? Can you give the Darwin award to a car maker?

Will there be an advertisement where the driver rolls down their window to give someone some Grey Poupon and is overcome by the noise of nearby jackhammers, then rolls up the window and is blissfully appreciating the quiet when suddenly they're startled out of their relaxation by a blaring message from Toyota recommending that they investigate a nearby 5 star restaurant, the marketing department having recently decided to increase the volume because a large segment of their target demographic is hard of hearing?

Re:Lexus has promised to make the messages relevan (1)

evanbd (210358) | more than 5 years ago | (#26377741)

Can you give the Darwin award to a car maker?

Car companies are intelligently designed, not evolved. OK, maybe not intelligently, but they're definitely designed rather than evolved through sexual reproduction. I'd say no.

Re:Lexus has promised to make the messages relevan (1)

Tubal-Cain (1289912) | more than 5 years ago | (#26377795)

More likely it will be something along the lines of oil ads triggered every 2500+ miles or so.

Stupid (5, Funny)

eln (21727) | more than 5 years ago | (#26377283)

They claim it won't be used to bombard customers with ads...yah right. If the capability exists, it will eventually be used for advertising.

So now, I get to spend a huge premium so I can have a car with the Lexus name, thereby making all the other suburbanites jealous, and on top of it I get "targeted" advertisements. I'll think about getting a car that spews ads at me if and only if you give me the car for free.

On the other hand, if you subscribe to the prevailing theory as to why people buy a Lexus in the first place, all of the "targeted" ads will be for Viagra.

Re:Stupid (4, Interesting)

JustinOpinion (1246824) | more than 5 years ago | (#26377503)

Indeed.

The system will be optional (not sure if that means opt-in or opt-out, though). But who would actually want this kind of thing? At best, the messages will be fairly relevant to the particular buyer (like TFA says, a "wine review" being delivered to a wine connoisseur)--but people already have plenty of ways to get that kind of information (web sites, magazines, etc.), and many of them work in cars (radio, podcasts, etc.).

At worst, it will be a barrage of spam, and everyone will opt-out. Most probably, the messages will be ads thinly veiled as relevant information (e.g. positive reviews of products from partnering companies), which people will ultimately become annoyed by.

I can't see this doing anything other than bothering customers.

Re:Stupid (5, Insightful)

tsstahl (812393) | more than 5 years ago | (#26377595)

How long before the first law suit claiming the ad is responsible for whatever driving calamity happened?

I can't believe this made it through a thought/mouth filter.

Re:Stupid (4, Interesting)

MichaelSmith (789609) | more than 5 years ago | (#26377779)

How long before the first law suit claiming the ad is responsible for whatever driving calamity happened? I can't believe this made it through a thought/mouth filter.

In my last job I wrote software to control variable message signs on freeways. A lot of effort was put into selecting the messages which are displayed on the principle that any message is a distraction from driving and must be justified if it is presented at all.

Re:Stupid (1)

Al Dimond (792444) | more than 5 years ago | (#26377799)

Nah, this wouldn't be any different from the radio, or from the exsting nav devices.

If people actually sued for that sort of thing cell phone companies offering car-specific features would have been on the hook a long time ago.

Re:Stupid (2, Insightful)

Fulcrum of Evil (560260) | more than 5 years ago | (#26377837)

you can fix that - require that the car be stopped before delivering the message. If I were into lexus instead of boy racer cars, my first question for the sales guy would be which fuse to pull.

Re:Stupid (2, Funny)

Chyeld (713439) | more than 5 years ago | (#26378235)

Great! According to the article the messages can last up to three minutes. So now you are telling me that I'm going to get stuck behind this jackass of a self-important Lexus driver at a traffic light for three minutes while they listen to a very important message from a Nigerian Prince requesting assistance?

Re:Stupid (2)

ivan256 (17499) | more than 5 years ago | (#26377785)

Optional like On-Star? When I visited the local Saab dealership when I was buying my last car (I didn't end up with a Saab), every car on the lot had the On-Star "option". Sure, it wasn't a standard feature, and sure they wouldn't deduct the price of it just because you didn't want it and they had installed it anyway. But they couldn't have you saying that a recurring-revenue feature was forced on you, could they? And people wonder why GM is having troubles... I bought a Honda (Acura). They put what I wanted in the car. No more, no less.

I'm sure it will be the same with this Lexus "option". If people don't choose the option, and they can make additional money in the future off the customer for having the option, you can bet it'll be installed in every car whether they call it a standard feature or not.

Re:Stupid (1)

Martin Blank (154261) | more than 5 years ago | (#26377941)

Neither I nor anyone in my family has ever bought a new car right off the sales lot. They've either been found with the desired features in nearby locations or (as in my case) were custom-ordered from the factory. Sure, you have to wait a little bit (or four months in my case), but you get exactly what you want.

Added food for thought... (1)

Kabuthunk (972557) | more than 5 years ago | (#26377853)

Thinking about it more right now... exactly when will these ads be oh-so-helpfully delivered to me? If I'm listening to the radio or a CD, will it in some way know when there's dead-air on a radio station, or wait until the end of a song (not that it makes this any better to begin with), or will it feel the need to spew out its advertisement in the middle of a song (or conversation, if you like talk-radio)?

And while we're at it... what if the radio is turned off? Will it helpfully override that oversight on your part? I'm sure if I was on a road-trip and finally got a baby to sleep, I'd just about kill the company that decided to break the silence and wake up the baby by suddenly announcing something.

Re:Stupid (1)

Rary (566291) | more than 5 years ago | (#26378107)

The system will be optional (not sure if that means opt-in or opt-out, though).

It's opt-in. This is being marketed as a service specifically for people who want to hear from the manufacturer. It's like subscribing to a newsletter -- don't worry, they assure us the subscription will be free :P -- only it's delivered in your car in audio format.

Basically, I have no complaint about this system, but would never use it. I also can't imagine who would.

Re:Stupid (1)

TrippTDF (513419) | more than 5 years ago | (#26378309)

I predict the system will be used to knock off a few thousand from the price of the car. Can't quite afford $30,000? well, take it for $25,000 and listen to messages.

Targeted advertising like that is big business. Toyota/Lexus could easily make back any discounts they give out.

Re:Stupid (1)

Rary (566291) | more than 5 years ago | (#26378463)

I predict the system will be used to knock off a few thousand from the price of the car. Can't quite afford $30,000? well, take it for $25,000 and listen to messages.

Extremely unlikely.

Toyota makes lots of cars at lots of different prices. Lexus is marketed as a luxury vehicle -- competing with the likes of BMW and Mercedes-Benz. This is intended to "enhance the experience" for Lexus owners, not create a Lexus Lite for the wallet-impaired.

Re:Stupid (5, Informative)

Anonymous Coward | more than 5 years ago | (#26377631)

The worst mistake I made when I bought my Lexus is that I gave the dealer my cell phone number. Now, I routinely get robo calls from Lexus, reminding about service, my birthday, customer appreciation events, etc... It drives me apoplectic! I have complained multiple times to no avail. It is mind boggling to me that such a quality oriented organization can so completely botch such a simple thing. They buy this new technology that allows them to reach out and annoy their customers and now they can't stop using it.
 

Re:Stupid (5, Insightful)

garett_spencley (193892) | more than 5 years ago | (#26378365)

Take your car back and ask for a refund. Even if you don't get it at least you will have made it very clear to the dealership that you are extremely unhappy and want to take back your business.

Also try to get in touch with someone fairly high up in Toyota's management / marketing at their corporate HQ and explain to them that you will never buy Toyota again and why. In the mean time keep complaining on the Internet and contact the local business / consumer watch-dogs (Better Business Bureau or whatever) and tell them that it was not made clear to you that your information would be used this way and that you are outraged.

It's a lot of work but this crap has to stop.

I'm self-employed and actually work as an advertiser (and I expect to wake up next to a dead horse tomorrow for admitting that here on /.) but I've never been tempted to think up ways to annoy users like this. In fact, I'm of the mind that making customers happy is the best road to success. I know. It's a pretty radical way to think. Give customers what they want, customers pay you and, *gasp*, come back!

I guess I'm old fashioned. I watch all of my colleagues come out with all of these flash ads and flash pop-ups etc. and I scratch my head wondering how these things catch on. I've had good success sticking to clean, simple, non-obtrusive ads and have never received a single complaint. Consequently my web-site user-base and my bottom line grow month after month (who'd'a thunk it!?). I will never understand why people think there is money in pissing people off.

Re:Stupid (1)

kabocox (199019) | more than 5 years ago | (#26378111)

On the other hand, if you subscribe to the prevailing theory as to why people buy a Lexus in the first place, all of the "targeted" ads will be for Viagra.

Wouldn't they be to the nearest gold digger/trophy spouse?

This won't go well (-1, Redundant)

geekoid (135745) | more than 5 years ago | (#26377285)

for Lexus.
Plau, are they ging to advertise this?
I acn see it now:
A young couple, driving down a twisty coastal highway, warm sun high in the air*.
Suddenly there music is interrupted with "Buy Coca-cola!"

Yes, I know those are redundant and technically not needed but it paints a picture for the people who would film it.

Re:This won't go well (5, Funny)

Greyfox (87712) | more than 5 years ago | (#26377433)

I was thinking more along the lines of a trojan commercial if the car is parked but the rear shocks are registering motion.

Or maybe Planned Parenthood at that point...

Re:This won't go well (1)

yotto (590067) | more than 5 years ago | (#26377769)

Nono! Tie it into the GPS.

I see - you're near - a - Starbucks.
Don't you - want - to get - a - latte?

Re:This won't go well (4, Funny)

mcsqueak (1043736) | more than 5 years ago | (#26377881)

I see - you're near - a - Starbucks. Don't you - want - to get - a - latte?

Is that with the William Shatner voice module turned on?

This is a great idea! (4, Funny)

john.picard (1440397) | more than 5 years ago | (#26377301)

I hope they plan to charge the spam recipient a nominal fee of $10 for each such spam, with no daily limit on spams and with no way to opt out. Why? Because I own stock in GM.

Re:This is a great idea! (0)

Anonymous Coward | more than 5 years ago | (#26377497)

I hope they plan to charge the spam recipient a nominal fee of $10 for each such spam, with no daily limit on spams and with no way to opt out. Why? Because I own stock in GM.

If you just bought in, thanks for investing in a failing economy. If you have been sitting on it since Sept 08 you're not the brightest bulb [google.com] and have a long way to go to get back your money.

Re:This is a great idea! (2, Informative)

KDR_11k (778916) | more than 5 years ago | (#26377713)

Buying stocks when they're at rock bottom from companies that are likely to survive the depression can be a good way to reap massive profits. Some people became millionaires just by dealing with a recession correctly.

Re:This is a great idea! (1)

Curmudgeonlyoldbloke (850482) | more than 5 years ago | (#26378191)

... from companies that are likely to survive the depression ...

There's your problem right there, guvnor! I'm sure that there'll be something called "GM" in 10 years time but I bet it's the result of someone buying up what's profitable at a liquidation sale.

Re:This is a great idea! (1)

tmosley (996283) | more than 5 years ago | (#26378195)

And lots and lots of people lost ALL of their money.

If any company is going to survive the Depression, GM ain't it.

Re:This is a great idea! (1)

john.picard (1440397) | more than 5 years ago | (#26378271)

Get Doom II. Start playing. Type idchoppers. Read carefully what it says. "Doesn't suck: GM." They got that right!

Re:This is a great idea! (0)

Anonymous Coward | more than 5 years ago | (#26377875)

I hope you enjoy your OnStar then. No way that can ever be abused, no sir.

If these ads really are relevant to the buyer (5, Informative)

Abstrackt (609015) | more than 5 years ago | (#26377329)

If these ads really are relevant to the buyer, my first and only ad would start with "To stop receiving this 'service'..."

you don't have to turn the feature on (-1, Troll)

Anonymous Coward | more than 5 years ago | (#26377331)

so shut the fuck up and get back in your basement.

fucking nerds...

Re:you don't have to turn the feature on (-1, Offtopic)

Anonymous Coward | more than 5 years ago | (#26377565)

+2 Insightful

Re:you don't have to turn the feature on (0)

Anonymous Coward | more than 5 years ago | (#26377891)

I don't have a basement. :(

Re:you don't have to turn the feature on (0)

Anonymous Coward | more than 5 years ago | (#26378071)

you don't have to turn the feature on

Yet.

Why, Lexus, Why? (5, Insightful)

bignetbuy (1105123) | more than 5 years ago | (#26377341)

Have these people lost their minds? I spend $60,000 for an automobile and now it will spam me while driving it? Are you serious, Lexus? What could possibly motivate these people to want to spam their customers AFTER a purchase? We are getting closer and closer to Idiocracy [imdb.com].

Re:Why, Lexus, Why? (1)

InsaneProcessor (869563) | more than 5 years ago | (#26377555)

I would like to know (really) what kind of moron parts with #60,000 for a tiny car? I am 6'6" and cannot even fit in one. What they pass off as luxury is just a car full of useless gadgets.

Re:Why, Lexus, Why? (4, Funny)

_Sprocket_ (42527) | more than 5 years ago | (#26377913)

Have these people lost their minds? I spend $60,000 for an automobile and now it will spam me while driving it? Are you serious, Lexus? What could possibly motivate these people to want to spam their customers AFTER a purchase?

"Dude. He just bought the car."

"Really?"

"Serious."

"What else will he buy? Lets try to sell him a bridge."

"No, no. I've got something better. Let's get him to agree to getting ads in the premium-priced car he just purchased."

"Brilliant! This is gonna be so good..."

"OK. Serious face, now. Prepare to witness epic salesmanship."

Re:Why, Lexus, Why? (0, Redundant)

Nimey (114278) | more than 5 years ago | (#26378007)

Profit, profit, profit. They're doing this for money, obviously.

Re:Why, Lexus, Why? (4, Informative)

Rary (566291) | more than 5 years ago | (#26378155)

I spend $60,000 for an automobile and now it will spam me while driving it?

First of all, it's technically not spam, since you have to sign up to receive it (it's basically an audio newsletter). Second, it arrives in your inbox before you start driving, not while you're driving.

I would never sign up for it, but it's not quite what TFS suggests it is (surprise, surprise).

Promise to be discerning and restrained. (5, Insightful)

ivanmarsh (634711) | more than 5 years ago | (#26377409)

Toyota officials promise to be discerning and restrained.
"We're not going to barrage customers with marketing messages," vows Jon Bucci, vice president of Toyota's U.S. advanced technology unit.

Yeah... and cable television will always be uncensored and commercial free... and sattilite radio will always be uncensored and commercial free...

Re:Promise to be discerning and restrained. (1)

Killer Orca (1373645) | more than 5 years ago | (#26377733)

Yeah... and cable television will always be uncensored and commercial free... and satellite radio will always be uncensored and commercial free...

I have had only limited experience with satellite radio, it has ads now? If so that didn't take long at all.

Re:Promise to be discerning and restrained. (1)

shawn(at)fsu (447153) | more than 5 years ago | (#26378059)

All it takes is for some sales jerk off to have an epiphany while in the tub "Hey instead of having content or god forbid silence, we could be making money by selling this space to someone" and you'll have advertising. Esp if they already have your money or attention.

Re:Promise to be discerning and restrained. (3, Funny)

jasen666 (88727) | more than 5 years ago | (#26378169)

Some channels do.
Unfortunately my favorite channel (comedy 150) is one of them. And they're not normal commercials either; they're all for erectile dysfunction, male enhancement, gotomeeting.com, and colon cleansing.
As if everyone who likes to laugh has a small, soft penis, a bloated colon, and needs to meet with people in Hong Kong NOW!

Re:Promise to be discerning and restrained. (1)

biquet (932262) | more than 5 years ago | (#26378283)

Only the music stations are commercial-free. The talk/news/sports stations have always had commercials.

Re:Promise to be discerning and restrained. (1)

VeNoM0619 (1058216) | more than 5 years ago | (#26378231)

Toyota's U.S. advanced technology unit.

Wow, I just can't stop laughing at all these new titles for jobs and units. Does anyone know of a website comprised of all these silly titles? Thanks in advance.

Can buy an ad on this network? (2, Funny)

MadCow42 (243108) | more than 5 years ago | (#26377411)

My ad would read (aloud):

USED LEXUS FOR SALE - CHEAP, MUST GO. Best suited to hearing impaired. Call 555-1212.

Stupidest... idea... ever. However, I'm afraid that the world will go more and more this way. I'm surprised that things like this come first in "premium brand" products though - I would expect it more in a bargain-basement car to help subsidize costs maybe, but Lexus?

MadCow.

j public to spam 'representatives' with show cause (0)

Anonymous Coward | more than 5 years ago | (#26377417)

defense to the wholesale pillaging of the national 'nestegg'. between that & the wars, j hasn't much of a future to exhale into presently.

And the first hack will be... (2, Funny)

girlintraining (1395911) | more than 5 years ago | (#26377445)

"Hello Lexus Owner! This Car will self destruct in 10...9...8..." ... For extra evil, make the first two minutes of the audio dead air.

Isn't Lexus a high end brand? (1)

WiiVault (1039946) | more than 5 years ago | (#26377451)

I really doubt the people in the market for a Lexus are the type who would put up with this shit. Lexus better be prepared to lose a lot of customers to BMW and Volvo. Whoever though this up will be jobless in a few years for this one.

Re:Isn't Lexus a high end brand? (1)

un1xl0ser (575642) | more than 5 years ago | (#26377659)

Just like you chose not to read the article, the customer can choose not to use this service.

I love Ameri^WJapanese ingenuity.

Re:Isn't Lexus a high end brand? (1)

camperdave (969942) | more than 5 years ago | (#26378161)

Just like you chose not to read the article, the customer can choose not to use this service.

Get back to us when the choice is to opt in rather than opt out.

Tickets & Cellphones (2, Interesting)

polyomninym (648843) | more than 5 years ago | (#26377453)

Oh great, now we can't even talk back to the person who is not in the car. Makes me think of no cellphone while driving laws. Oh, was that a red light? I can't wait to see hackers hijack those systems and spam owners with taunts about how they chose the wrong car, or better yet, indie music! This will definitely not be the schizophrenic-friendly ride of the year.

Nobody read the article... (4, Informative)

tompaulco (629533) | more than 5 years ago | (#26377457)

...which states that drivers can decide whether or not to play the messages.
On the plus side, even for those that do decide to listen to the messages, this will only last until the first time somebody has an accident while listening to the message.

Re:Nobody read the article... (1)

MBCook (132727) | more than 5 years ago | (#26377855)

Right.

I just have to listen to the little "ping" every time one comes in.

And see the "you have 6 unread messages" message on my dashboard every time I try to look at the map.

And...

Security? (5, Insightful)

evanbd (210358) | more than 5 years ago | (#26377461)

What's that you say? It might be like other software and have occasional security holes in it? I'm sure that won't be a problem [xkcd.com].

I wonder if Lexus owners (4, Funny)

idontgno (624372) | more than 5 years ago | (#26377465)

detect the implied insult?

"If you're gullible enough to spend $60k on a Toyota, here's a deal for you!"

The first time I heard one of those ads.. (4, Interesting)

straponego (521991) | more than 5 years ago | (#26377469)

I would drive straight down to the dealership-- no, make that *into* the dealership...

OTOH, it fits with the target market quite well. The whole point of the Lexus experience, based on their advertising and on the way they're driven, is to insulate you from the road. You don't have to pay attention at all! You can't hear the road, you don't need to be skilled enough to park, just carry on with your make-up and your phone calls. Are they even available with turn signals?

What an impressively terrible idea. (1)

fuzzyfuzzyfungus (1223518) | more than 5 years ago | (#26377501)

I'm not at all surprised that somebody would try this, after all, what are we if not consumers to be monetized by any means necessary?

What very much surprises me, though, is that a "high-end" brand would be the one to try it. This is exactly the sort of thing that will, more quickly than just about anything else, puncture the brand's pretensions of being above the hoi-polloi. It's like hearing that Apple is introducing a line of free, ad-supported desktop computers. WTF.

Re:What an impressively terrible idea. (1)

Darundal (891860) | more than 5 years ago | (#26377901)

Actually, like Apple is releasing all their new systems at full cost plus ads.

Imagine all the possibilities (5, Funny)

TTURabble (1164837) | more than 5 years ago | (#26377509)

Scene: Inside Lexus Car

Driver: (turns on ignition, car starts)
Lexus: Good morning Driver 1, thank you for choosing lexus. Today's commute is brought to you by McDonalds, why don't you stop in on your way to work and get a McGriddle and McCoffee?
Driver: (backs out of driveway, heads down the road) No thanks car, It'll just be to work and back today.
Lexus: (tone of car changes to be deeper and more aggressive) I'm afraid I can't let you do that Driver 1. (car auto steers to nearest McDonalds, forces driver to purchase McGriddle and McCoffee)

Get Crazy (1)

BlueBoxSW.com (745855) | more than 5 years ago | (#26377521)

Here's a crazy way to make owners stick to your brand:

Build great products and provide superior service!

If my car started spamming me, it would go straight back to the dealer. That's a defect, baby. Fix it.

Premium... (1)

whisper_jeff (680366) | more than 5 years ago | (#26377583)

You just dropped a rather sizable chunk of change on a premium car and now you get to deal with unwanted advertising while driving. Yeah. That sounds like the sort of service that people with cash are eager for. What a wonderful service. Were this offered by Kia on a discount car, I wouldn't be terribly surprised (and it'd possibly be an interesting idea - subsidize the car with targeted advertising) but from _Lexus?_ Sometimes marketing people need to be kicked when they come up with moronic ideas like this.

symantec vehicle security suite? (1)

schwit1 (797399) | more than 5 years ago | (#26377603)

Why not?

Microsoft is already in the vehicle software business(go help us) and there's no reason that hackers will not invade the vehicle's messaging system to send their own messages, or worse.

Buyers? (1)

pete-classic (75983) | more than 5 years ago | (#26377621)

"Car Buyers"? What a strange choice of words. I like to think of myself as an "owner" when I buy something.

Aren't "buyers" people who buy something on someone else's behalf? Like, "I used to live in South America as a coffee buyer for Folgers."

-Peter

Re:Buyers? (0)

Anonymous Coward | more than 5 years ago | (#26378485)

Maybe it'll be seem in the same way as DRM'd music, where you don't so much "own" the music... you just buy it over and over again.

I can see it now.... (1)

mandark1967 (630856) | more than 5 years ago | (#26377643)

You buy the car. You forget a payment. You're driving down the road and stop at a light next to a woman who looks like the type to appreciate a man in a brand-new Lexus when, all of a sudden, the car starts yelling, I'M GAY! HUNG LIKE A CHIPMUNK, TOO! I'M A THIEF!

Hey (0)

Anonymous Coward | more than 5 years ago | (#26377679)

fatso, the scale hooked up to your seat says you're technically obese. How about buying some weight loss drugs from _____?

Wow (1)

MBCook (132727) | more than 5 years ago | (#26377745)

I saw the post on Jalopnik a short while ago that Toyota announced this system. I thought it was a great thing. I've wondered why it's taken so long for someone else to take on OnStar. I've also wondered by GM hasn't licensed out OnStar to other car manufacturers, but oh well.

I didn't see this part. This is amazing. So much for wanting this system. It's not like this is a weird idea, the guy in the article pegged it (albeit more diplomatically).

"It's a non-starter," says William Matthies of consultants Coyote Insight and a longtime consumer electronics executive. "You've got the same thing coming to your home now. It strikes me as the same thing" as junk mail.

System Crash (1)

gmuslera (3436) | more than 5 years ago | (#26377859)

Some misunderstood spam (or just an intrusion to the system) could give a whole new meaning to that phrase.

Clippy the Lexus says... (4, Funny)

tlambert (566799) | more than 5 years ago | (#26377917)

Clippy the Lexus says...

"It looks like you are driving to your ex-girlfriends house; should I contact the highway patrol to schedule a breathalyzer test?"

-- Terry

Yay for money! (1)

joocemann (1273720) | more than 5 years ago | (#26377955)

This is one more way to put profit over people!

The world needs a new idea. The old ones are making us sick and we're too used to them to truly see where our problems are coming from.

"relevant" to the car buyers (1)

bradgoodman (964302) | more than 5 years ago | (#26377959)

I work in the Cable TV industry - and there was a bunch of talk at some point with respect to cable company DVRs - and disabling the ability to fast-forward through ads.

The marketing people, at the same time were talking about "on-demand" advertising - where, on a local cable TV system, knowing exactly who was watching a program, that ads could be tailored towards the particular viewer (or household).

When I told them that removing the ability of the DVRs to skip ads was a complete "deal killer" for most people, that they would hate it, and would reject the whole DVR system, the marketing people quickly responded:

"No, but these are targeted ads that are relevant to the buyer".

..as if the marketing people were stupid enough to believe that people would really want to be subjected to the kind of crap the churn out, if it were a just a bit more directed to what they believe their "key demographic" was, or whatever.

In conclusion, marking people are f*cking retarded.

Re:"relevant" to the car buyers (1)

tompaulco (629533) | more than 5 years ago | (#26378223)

You should remind them that the whole point of the DVR was so that you won't have to watch the commercials which you are not supposed to have to watch anyway because you bought Cable. If you wanted to watch ads, you could watch over-the-air signals. Cable started out as offering to give you no commercials if you paid them money.

FUD (1)

StikyPad (445176) | more than 5 years ago | (#26378017)

From TFA:

the service will let Lexus send audio messages to participating owners

later

Those who want to participate will see whether they have any messages when they start the vehicle's engine.

Presumably the model and zip code info would be to send relevant info. There's no point sending info about a sedan to an SUV owner, or vice versa, just as there's little point sending info about an event in CA to a resident of FL.

I do get "newsletter" e-mails from the Lexus dealership every so often, and while they always contain ads for the new models, they also have lots of other useful information about events, perks, and other topics, and they always have an unsubscribe link at the bottom. I also have +Lexus appended to the email address they have for me, and I haven't received anything from other companies, which indicates (but does not guarantee, of course) that they haven't "shared" or sold my info. In my experience, Lexus takes much better care of their customers than most car companies, obviously including their parent company Toyota (since it's part of the incentive to "upgrade"), but also including BMW, and every domestic car I or my wife have ever owned (Ford, several divisions of GM, and Jeep). OTOH, I get spam from Pontiac all the time, and I'm quite sure I've never signed up for any info from them.

Re:FUD (1)

GameMaster (148118) | more than 5 years ago | (#26378371)

The real question is whether the program is opt-in or opt-out. If opt-out, is the option to turn it off hidden somewhere in the owner's manual or dashboard interface? Just because they say "Those who want to participate" doesn't mean they don't mean "The vast majority of people who otherwise wouldn't want to participate but can't figure out how to turn it off". It's similar to trying to buy a car without the dealer's advertising sticker/plate attached to the back of the car.

Dumbf (1)

Impy the Impiuos Imp (442658) | more than 5 years ago | (#26378033)

> Imagine the fun that some targeted malware could do

Imagine the fun that some targeted lawyers could do when they sue Lexus because some guy plowed into another person or school bus or something because he "was distracted by the advertisement blurting out."

And no, no matter how many disclaimers the driver clicks on, he can't wave away the other person's right to sue Lexus.

In Soviet Amerika: +1, Seditious (0)

Anonymous Coward | more than 5 years ago | (#26378067)

Car buyers SPAM Lexus.

I hope this makes your weekend more enjoyable.

Yours In Socialism,
Kilgore Trout

Great Timing (1)

hyades1 (1149581) | more than 5 years ago | (#26378099)

I'm in the market for a new car. I just scratched Lexus off my list just for considering this. It tells me they no respect for their customers.

Why would you buy a Lexus, unless you run a taxi? (1)

Gordonjcp (186804) | more than 5 years ago | (#26378125)

Seriously? In Toyota guise it's a decent car. Reliable, cheap, high spec and well made. In the UK, there are two groups of people who drive Lexuses - people who drive company cars, and thus have the car bought for them and have no real say in the matter, and taxi drivers who buy 2-year-old Lexuses for sweetie money because they have no resale value.

legality? (1)

MoFoQ (584566) | more than 5 years ago | (#26378267)

with the passage of laws that prohibit send or reading text messages while driving in California, is this even legal? I can just see an ambulance chaser drooling at the liability possibilities (especially when good samaritans get sued [ktnv.com] as well as dead people [arstechnica.com]).

either way...it's funny....how automakers are wondering why their business is in the tank....
well..here's a thought (among many reasons)....try not pissing off your customers!

I worked on a system like this (1)

MpVpRb (1423381) | more than 5 years ago | (#26378377)

A while ago, I worked for a company that did contract work for GM. Some of the stuff we worked on was similar to this.

The funniest and most absurd idea we built was a pneumatic "finger" that would tap you on the shoulder to alert you to an upcoming McDonalds, Gas Station...etc. I thought it looked like a "Mr Squirmy" dildo. The name got a big laugh out of the crew.

But seriously... Don't the car companies realize that they only have ONE problem that needs to be solved?

Build a car that doesn't need gas.

Lexus, reknowned for quiet car interiors ... (0)

Anonymous Coward | more than 5 years ago | (#26378473)

Now decides to fill that peace and quiet with their ads.

Load More Comments
Slashdot Account

Need an Account?

Forgot your password?

Don't worry, we never post anything without your permission.

Submission Text Formatting Tips

We support a small subset of HTML, namely these tags:

  • b
  • i
  • p
  • br
  • a
  • ol
  • ul
  • li
  • dl
  • dt
  • dd
  • em
  • strong
  • tt
  • blockquote
  • div
  • quote
  • ecode

"ecode" can be used for code snippets, for example:

<ecode>    while(1) { do_something(); } </ecode>
Sign up for Slashdot Newsletters
Create a Slashdot Account

Loading...