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Microsoft To Open Retail Stores

kdawson posted more than 5 years ago | from the world-class-shopping-experience dept.

Microsoft 535

chaz373 writes "CNET reports that Microsoft is going retail. In the 'Beyond Binary' blog Ina Fried reports, 'After years of brushing off the notion, Microsoft said on Thursday that it will open up its own line of retail stores. Without detailing the plans, Microsoft said it has hired David Porter, a 25-year Wal-Mart veteran, to lead the effort. Sources say that Porter's mission will be to develop the company's retail plans and that the effort is likely to start small with just a few locations.'"

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Wow. (5, Insightful)

imamac (1083405) | more than 5 years ago | (#26842045)

This should be entertaining...

Sorry, but... (-1, Troll)

Anonymous Coward | more than 5 years ago | (#26842161)

Linux just isn't ready for the desktop yet. It may be ready for the web servers that you nerds use to distribute your TRON fanzines and personal Dungeons and Dragons web-sights across the world wide web, but the average computer user isn't going to spend months learning how to use a CLI and then hours compiling packages so that they can get a workable graphic interface to check their mail with, especially not when they already have a Windows machine that does its job perfectly well and is backed by a major corporation, as opposed to Linux which is only supported by a few unemployed nerds living in their mother's basement somewhere. The last thing I want is a level 5 dwarf (haha) providing me my OS.

Re:Sorry, but... (-1, Offtopic)

Anonymous Coward | more than 5 years ago | (#26842601)

You're the Ninnle troll too, right? Just fucking stop it. It's not funny, and nobody cares.

Microsoft has opened retail stores before (5, Informative)

Anonymous Coward | more than 5 years ago | (#26842303)

Summary is misleading. Microsoft has tried retail before. [microsoft.com] (before apple and dell, even.)

Re:Wow. (1)

cayenne8 (626475) | more than 5 years ago | (#26842341)

So, instead of a 'Genius Bar', will the MS store have like...a 'Nerd Bar'?

:)

Re:Wow. (5, Funny)

fuzzyfuzzyfungus (1223518) | more than 5 years ago | (#26842397)

Please, please, a "Get the Facts" bar.

Re:Wow. (5, Funny)

morgan_greywolf (835522) | more than 5 years ago | (#26842479)

I'll take a triple venti FUDaccino with extra FUD please!

Re:Wow. (2, Funny)

Anonymous Coward | more than 5 years ago | (#26842517)

Windows genuine bar

Re:Wow. (5, Funny)

Anonymous Coward | more than 5 years ago | (#26842683)

Oh come on! I know this is /. and all of you pretend to not have touched Windows for years, but surely it's going to be called "The Task Bar".

Re:Wow. (5, Funny)

JamesP (688957) | more than 5 years ago | (#26842521)

Microsoft: The fail is strong with this one...

Re:Wow. (4, Funny)

saskboy (600063) | more than 5 years ago | (#26842557)

I wonder if the chairs will be bolted down?

They'll sell piles of Zunes, and for the first time two people who both own Zunes will meet in some kind of weird real-life "Social" situation?

Following Apple (3, Interesting)

INeededALogin (771371) | more than 5 years ago | (#26842057)

Yes... Apple has had lot of success with its retail stores, but it already had the reputation and recognition to drive people to the stores.

For Microsoft, I fear that they are going to be just like the Sony stores.... Better Location than the Apple store, but considerable less people in the store.

Re:Following Apple (5, Insightful)

je ne sais quoi (987177) | more than 5 years ago | (#26842127)

I'm pretty skeptical myself. Why would anybody want to go into a store like that?

"Hey guys, want to head over to the mall and check out the new version of Office?"
"Awesome! Let's go!"


No. The above conversation will not happen with any great frequency because Microsoft is just not sexy, they are utilitarian and mundane.

Re:Following Apple (4, Funny)

wisty (1335733) | more than 5 years ago | (#26842267)

Maybe they could sell cheap leather shoes? They could bring in Bill to do his stand-up routine.

Re:Following Apple (5, Funny)

Yvanhoe (564877) | more than 5 years ago | (#26842279)

"Hey guys, let's do an OSS protest !"
"Yeah, but where ?"
"I have an idea about it..."

Re:Following Apple (3, Funny)

jellomizer (103300) | more than 5 years ago | (#26842443)

What will you protest?

We are from Support of Open Source Software and we are Protesting that Microsoft is spending money and hiring people to operate a retail store. Which time will tell if it is successful for not.

Although our movement is not actually For or against Microsoft (While we have opposing view on software licensing and distribution) but most of our members really don't like them, because we had to buy their product once.

Re:Following Apple (1, Interesting)

Anonymous Coward | more than 5 years ago | (#26842475)

Actually, the coolest Open Source protest imaginable would be to rent a cart/kiosk nearby and sell CDRs of Open Office, Linux, and other good OSS products.

Re:Following Apple (-1, Troll)

Anonymous Coward | more than 5 years ago | (#26842381)

Apple manages it, but I don't see how their design could be sexy to anyone but a pedophile...

Re:Following Apple (4, Funny)

jellomizer (103300) | more than 5 years ago | (#26842485)

Except girls will talk to you if you have a Mac. I'm sorry but it is true.

Re:Following Apple (4, Funny)

elrous0 (869638) | more than 5 years ago | (#26842555)

Yeah, but do you really want to *talk* to a girl who would judge you based on your computer brand?

Re:Following Apple (1, Interesting)

Anonymous Coward | more than 5 years ago | (#26842387)

I bet you, 10-to-1 that the focus is going to be almost entirely on the Xbox, maybe the Zune. Those are the ONLY MS products that have anything even approaching a modicum of "cool". MS know--HAVE TO KNOW--that Office and Windows are not enough to drive a retail store.

Re:Following Apple (2, Insightful)

srealm (157581) | more than 5 years ago | (#26842535)

I'm betting their focus will more be their SURFACE platform - demoing things like transferring to/from media player to the surface PC by just putting the media device ON the surface and dragging stuff to/from it. That seems where their next generation of 'wow' factor is going.

Well, to be fair... (2, Insightful)

Benfea (1365845) | more than 5 years ago | (#26842729)

...Microsoft does offer an excellent line of keyboards and mice, but keyboards, mice, operating systems, and office suites are simply not enough to create a viable retail chain in my opinion, particularly not at the start of a looming depression.

Re:Following Apple (5, Insightful)

TejWC (758299) | more than 5 years ago | (#26842265)

Half the reason why Apple made their stores was to encourage people to test drive a Mac right there. They placed most of the stores in malls so people who had other shopping to do can just hop in and try this "Mac" thing out. On top of that, they are able to repair your computer (or at least send it out for repair) right there without giving you the trouble of shipping it yourself. The apple store is half the reason why I ended up with a Mac.

Most people are familiar with Windows so a "test drive" will not do much good. And the people who use Windows tend to be the people that end up using whatever OS is installed in their computer anyway. Microsoft is not really in the PC selling business so they can't help you with your laptop when there is a hardware problem. The only product I think the store will really push is mobile devices since they seem to think thats where a lot of money is (or at least they are scared that Linux or iPhone will grab too much of the market). They can be a "Windows Mobile Phone" store that sells phones that use WindowsCE. I can't think of anything else that would differentiate them from a "Best Buy" or "Frys".

Re:Following Apple (1)

aurispector (530273) | more than 5 years ago | (#26842445)

I don't see anything unique about an MS branded store either. Even when you consider the large variety of MS branded products, there isn't any one stand-out product that will be a draw and the aggregate isn't that exciting either. Apple stores have the advantage of being exclusive and even if MS pulled all it's products from competing retailers they lack the cool factor. Look for MS to push this for a few years then fold when it becomes painfully obvious to everyone that the concept is a failure.

Re:Following Apple (5, Insightful)

jellomizer (103300) | more than 5 years ago | (#26842323)

Microsoft and Apple have different problems.

Apple had a case that their products were not shown in stores.
The Apple Ghetto Section in COMPUSA comes to mind, In the far right corner of the store with shelving arranged differently to prevent people from wondering into the area by mistake (you wanted to go to the Apple section to get there). When talking to the sales rep they will stray you away from the Apple Product and point to you a nice shiny new Compaq with Windows and say how much better that is, and give every false rumor and misconception about the apple product as possible.

So that is the key reason for the Apple store to actually show off and highlight their product in their own store. They made an inviting environment that makes all their products look really nice, and the sales rep will talk about its strengths. (granted they will not go too far to point out any weaknesses) As well offer basic training to the people looking at the product to ease the switching anxieties.

Microsoft has a different PR problem. Their success has trivialized their products. Even their high end software which is rather nice (if you are able to look at them threw un Fanboy/Zealot eyes) has the stigma of being sub-par home software. As well associating any and all PC problems that one has with Microsoft even if it isn't their fault. Really gives them a PR problem. Now I am not sure a retail store will fix it. Showing off the software is a much more difficult problem. It takes time to determine if you want or like the software. Vs. say a Mac which just looks cool and you feel that it can do what you want it to do. Most people felt they have been burned by Microsoft far more then people who felt burned by Apple so standard marketing will make them suspicious.

Re:Following Apple (1)

Yold (473518) | more than 5 years ago | (#26842459)

Apple computers are like name brand clothes. You pay a premium for the perceived/real value of increased quality. Apple products are also cool. This is why they can support storefront operations where companies like Gateway fail. They wanted to charge me $200 to install 2 gigs of RAM into my mini; the cost to them is probably around $40 (including install-time). The sad part is I would pay it if I had the money, rather than futzing with a putty knife.

Microsoft if going to lose a ton of money, they do not have a unique product to sell. Everyone else already sells their stuff.

Re:Following Apple (0)

Anonymous Coward | more than 5 years ago | (#26842583)

Let's face it. You walk into best buy and really don't get a lot out of the reps. A small store with a variety of good demos would do a world of good for MS. Who else is going to push advanced configurations like Media Center home theaters and touch laptops? An opportunity to play with all the high-end hardware would be a good thing. I think people would genuinely be interested in wandering through to try surface tables, etc. It doesn't even have to make money to be a good investment. As long as it boosts people's opinion of the MS ecosystem, it's advertising money well spent.

Re:Following Apple (0)

Anonymous Coward | more than 5 years ago | (#26842713)

Yes... Apple has had lot of success with its retail stores, but it already had the reputation and recognition to drive people to the stores.

For Microsoft, I am thankfully confident that they are going to be just like the Sony stores.... Better Location than the Apple store, but considerable less people in the store.

there, fixed that for you

Re:Following Apple (1)

Znork (31774) | more than 5 years ago | (#26842735)

Following Apple? More like following anything anyone else does. The shotgun model of business strategies? Throw enough spaghetti against the wall and maybe something sticks?

By now they've me-too'd so many things it's getting downright weird. Were I a stockholder I'd demand they stop wasting my money and if they're afraid their core business is getting undermined and they can't come up with a coherent plan for the future then hand out the revenue to the stockholders and let them decide where to invest instead.

Color Choice? (1)

I_Can't_Fly (1442225) | more than 5 years ago | (#26842067)

Hope they paint everything blue..

I hope it succeeds (1)

BadAnalogyGuy (945258) | more than 5 years ago | (#26842075)

Competition is good for everyone.

I would be hard pressed to find any downside to this at all.

Re:I hope it succeeds (2, Insightful)

imamac (1083405) | more than 5 years ago | (#26842111)

The only company they appear to be competeing against here is Apple. But MS already has much more retail space through 3rd parties than Apple does, so why do they think this will help them?

Re:I hope it succeeds (2, Funny)

saintm (142527) | more than 5 years ago | (#26842567)

I'm guessing that they've done a little bit of research before going down this road.

Re:I hope it succeeds (1)

I_Can't_Fly (1442225) | more than 5 years ago | (#26842155)

Yeah, I hope succeeds until they start putting demo machines in stores with Ubuntu loaded that they know aren't working correctly and saying:

"Oh you are interested in Linux are you Well here try it. See how it doesn't work correctly? See? It doesn't have many features. See how slow it is? See how Microsoft office doesn't run on it?"

"Now look over here at Windows 7 folks. This system works and you never have to worry about anything!... yada yada"

Probably won't but still, wouldn't put it past them. For some reason snake oil salesman comes to mind. Color me jaded.

Re:I hope it succeeds (-1, Troll)

Anonymous Coward | more than 5 years ago | (#26842185)

Are you retarded? Is that why you posted that? Seriously. WTF?

Re:I hope it succeeds (1)

I_Can't_Fly (1442225) | more than 5 years ago | (#26842215)

You must doubt they would do that if they thought it would work.. Call me stupid? Let's see what happens..

Re:I hope it succeeds (1)

Who Is The Drizzle (1470385) | more than 5 years ago | (#26842195)

What's the point though? Their software, Zunes, Xbox(360)s are already sold by dozens upon dozens of other retailers. This whole venture just seems pointless.

Re:I hope it succeeds (3, Insightful)

Registered Coward v2 (447531) | more than 5 years ago | (#26842651)

What's the point though? Their software, Zunes, Xbox(360)s are already sold by dozens upon dozens of other retailers. This whole venture just seems pointless.

My guess is to provide a showcase, that they control, for their products. They can do events, conduct training, etc, much like Apple but won't need to use their store to sell product as much as Apple does.

Given the closure of major electronic/computer retailers that used to provide the venue where customers could see MS products in action MS probably wants to ensure it keeps a presence in front of consumers.

In addition, the closure of stores gives the remaining ones more clout and this gives MS a counter to that.

Finally, retail space is pretty cheap right now - if this works MS can get some good locations on the cheap; if it fails they just fold shop and write it off.

As long (1)

WindBourne (631190) | more than 5 years ago | (#26842427)

As they pay salary and not just commission, I think that it is a GREAT idea. The reason is that it will have a number of hires that would otherwise sit on Unemployment. For once, MS would be doing something good, even though they are just copying Apple again.

Why? (4, Interesting)

internerdj (1319281) | more than 5 years ago | (#26842087)

I get Mac stores since they sell their image...oh, and proprietary hardware. But a specialized Microsoft store, even though I like some of their products, doesn't make sense to me. I can pick up Microsoft software at nearly anywhere already, and some of it that I don't even want comes on my computer every time I buy a new one.

Re:Why? (2, Funny)

Anonymous Coward | more than 5 years ago | (#26842113)

I can pick up Microsoft software at nearly anywhere already

Damn, looks like The Pirate Bay'll have some competition.

Re:Why? (0)

Anonymous Coward | more than 5 years ago | (#26842245)

proprietary hardware

You keep using that word. I do not think it means what you think it means.

Re:Why? (1)

cabjf (710106) | more than 5 years ago | (#26842401)

Well, from the standpoint that you can get a Windows machine made by a plethora of manufacturers, but you can only buy a Mac as made by Apple, the Apple hardware (running MacOS X) is a proprietary final product built from open hardware parts. Granted you can build a Hackintosh, but from the perspective of the mass market, the do-it-yourself and gray markets do not exist.

Re:Why? (1)

drinkypoo (153816) | more than 5 years ago | (#26842343)

Microsoft has been realizing that the future is not on your desktop but in replacing it. The Xbox division and Surface as well as the Zune (heh heh) are all examples of this realization. One can be sure that they will be selling laptops, desktops, netbooks, and probably even phones running windows as well. The problem is that it's unclear that Microsoft is actually capable of putting compelling products in such a store for the reasons you point out - I can get their products anywhere. On the other hand, maybe they think they can sell you an Xbox 360 when you come in to buy small business server.

Gee... (2, Funny)

markbark (174009) | more than 5 years ago | (#26842089)

It must be another example of "Microsoft Innovation"
I mean no other member of the computer industry has EVER tried opening brick and mortar retail spaces... oh, wait

Re:Gee... (4, Funny)

gEvil (beta) (945888) | more than 5 years ago | (#26842487)

I wish them all the success that Gateway had with their stores!

Re:Gee... (1)

Registered Coward v2 (447531) | more than 5 years ago | (#26842525)

It must be another example of "Microsoft Innovation" I mean no other member of the computer industry has EVER tried opening brick and mortar retail spaces... oh, wait

While I see the ; you really point out one of MS strengths:

It is a very good fast follower. MS lets others innovate and build a market; then moves when it feels the market is big enough to be worth the investment. In essence, they let other companies do the R&D and market development, then move in to grab the cash. In some cases they buy a company, in others go it alone but it really has worked for them

Will they sell Zunephones? (1)

wisty (1335733) | more than 5 years ago | (#26842093)

Microsoft sells ubiquitous software to schools, OEMs and offices. They do a great job. Why do they need to build their brand recognition? If they want to copy Apple, why don't they put some cool tools in Windows, like Python or Ruby. Or heavens forbid, a C compiler? And an IDE, and source control? Wouldn't that rock?

Re:Will they sell Zunephones? (0)

Anonymous Coward | more than 5 years ago | (#26842121)

Visual Studio's free. It doesn't come with Windows, and if it did somebody would throw a screaming walleyed fit, but you can download [microsoft.com] it free with very few limitations (lack of MFC and 64-bit target support is about all I can think of.) Not a bad deal.

Re:Will they sell Zunephones? (0)

Anonymous Coward | more than 5 years ago | (#26842417)

It's called the Phune.

All those billions on R&D... (0)

Anonymous Coward | more than 5 years ago | (#26842103)

...and this is the result. No wonder share holders are pissed!

I'm not pissed. (1)

gcnaddict (841664) | more than 5 years ago | (#26842347)

Then again, I just yoinked some shares for the sake of getting their divident (as well as selling them higher after next week).

Erm, dividend* (1)

gcnaddict (841664) | more than 5 years ago | (#26842367)

Something tells me the enormous amounts of caffeine I had this morning will probably affect my judgment in the market today as badly as it just affected my ability to spell.

Come to the Microsoft Store (3, Insightful)

jellomizer (103300) | more than 5 years ago | (#26842109)

See all the great products that already come by default on your PC.
If you have an Old version buy a new one... See that it doesn't work on your old PC and buy a New One with all the products you just bought is pre-installed!

They will be Brown! (5, Funny)

drerwk (695572) | more than 5 years ago | (#26842117)

Clippy will man the Super Genius Bar. And they will have Karaoke using that new tech of theirs. Don't forget the $10,000 coffee tables.

Mouse and keyboard store? (1)

mc1138 (718275) | more than 5 years ago | (#26842119)

Because really, is there anything else they're selling right now? In all seriousness this could be a fun idea, but are they just going to be selling boxes of software or do they have a hardware vendor(s) in mind to demo some products? The article mentioned a few, but this could have some potential, and with the way the economy is going I am all for more stores opening up hiring more people.

only software? (2, Interesting)

arndawg (1468629) | more than 5 years ago | (#26842125)

Well i'll guess they'll be selling xbox and zune. But what about personal computers? A Microsoft software store doesn't seam very exciting, but if they start selling computers wouldn't that hurt their relationship with partners such as HP, dell, acer etc?

Re:only software? (1)

Man On Pink Corner (1089867) | more than 5 years ago | (#26842153)

I seriously doubt the FTC would let them sell computers. They'd undercut everybody on the planet.

I will award 9,999 internet points... (4, Funny)

fuzzyfuzzyfungus (1223518) | more than 5 years ago | (#26842141)

To the first person who obtains, and releases into the Microsoft retail store, a dog bearing an uncanny resemblance to the horrible Windows search dog.

Re:I will award 9,999 internet points... (1)

dkleinsc (563838) | more than 5 years ago | (#26842637)

I'll supply the Microsoft Bob Legacy display.

Re:I will award 9,999 internet points... (0)

Anonymous Coward | more than 5 years ago | (#26842709)

Rocky is his name. You wouldn't refer to Clippy "that intrusive Office mascot."

Re:I will award 9,999 internet points... (1)

fuzzyfuzzyfungus (1223518) | more than 5 years ago | (#26842757)

No, I'm usually far less polite about it.

open source retail stores (1)

xzvf (924443) | more than 5 years ago | (#26842145)

I'd like to see this, but the economics would be difficult. The Apple store is more like a marketing tool than a profit center (even through it does very well). The MS stores would likely be similar. Open source is customer driven. Once a consumer or business finds and embraces it, they get an excellent, competitive experience. The problem is there is little to no financial incentive for ISV's or retail to push it.

Actually, (1)

WindBourne (631190) | more than 5 years ago | (#26842473)

once the economy starts back, that would be a great time for several of the distros to get together and do just that. Rent and pay would be low at most places. They could use it to market to schools, businesses, etc. Keep in mind that MANY ppl want somebody to come out and fix things. The "Genius" ppl.

Re:open source retail stores (0)

Anonymous Coward | more than 5 years ago | (#26842507)

Who would run an "open source" store, whoever happened to show up on any given day?

Re:open source retail stores (1)

MSDos-486 (779223) | more than 5 years ago | (#26842633)

Although, we could get a money pool going to run Linux ads in the malls with stores, then take pictures for Internet posting reasons

Microsoft + Wal-Mart = World Domination (1)

qengho (54305) | more than 5 years ago | (#26842157)

I welcome our new Generic overlords.

Re:Microsoft + Wal-Mart = World Domination (1)

think_nix (1467471) | more than 5 years ago | (#26842693)

yeah maybe , but this makes me wonder with X Wal-Mart Management overseeing this , if he will implement the same kind of employee spy tactics and job screening practices they have at wal mart. Also with they hire some senior citizen in windows attire to open the door ? Microsoft just became a whole new evil.

This is a great idea!! (2, Funny)

nnnich (1454535) | more than 5 years ago | (#26842171)

I bought the protection agreement!

Is MS trying to become a time-delayed Apple? (0, Troll)

tenzig_112 (213387) | more than 5 years ago | (#26842173)

A decade ago, the world danced to Microsoft's wonky, arhythmic tune. These days it's almost as if the company's business model is built around becoming Apple Computer- only from two or three years earlier.

Here's a more detailed account:

http://www.ridiculopathy.com/news_detail.php?id=2263

What to do next? (1)

Fri13 (963421) | more than 5 years ago | (#26842191)

Now we can all go to Microsoft stores and ask "does this run Linux"? or "Here are the normal windows, where are all the super windowses"?

"I'm sorry sir, but our office is now closed. You'll have to vacate the premises."

"Do you sell these without Windows or just with monopoly?"

Some Questions I Would Have: (4, Interesting)

Webcommando (755831) | more than 5 years ago | (#26842193)

The article does touch on PC makers showcasing wares in the store. The idea of a MS store creates some questions in my mind.

First, what PC's will be showcased? I would think the high-end systems mentioned would be a great idea. There are plenty of mid and low end systems at current electronic retailers.

Secondly, can someone walk out with a PC? And if so, is MS going to do any service at the store? This is what the Apple store has going for it; a full service shop.

A few people have tried with only limited success (anyone remember the Gateway stores?).

For their locations... (1)

dmomo (256005) | more than 5 years ago | (#26842197)

Will they install windows?

XBOX store? (1)

guysmilee (720583) | more than 5 years ago | (#26842199)

MS store? Unless they are inside a best buy ... this is doomed ...

Cool. (1)

operator_error (1363139) | more than 5 years ago | (#26842225)

I'm tired of getting my Windows OEM version. Now I know where I can buy the full retail version. /sarcasm

Seriously, has anyone tried to shop locally to buy a full version, that won't force a disk format upon install, and will truly upgrade applications and user-accounts? I tried once, and it was painful. I went to all the PC shops in Amsterdam and only found one with a copy for sale. It cost 285 euros (incl. 19% sales tax), compared to the 109 OEM price.

They can use thos abandoned Gateway stores! (0)

Anonymous Coward | more than 5 years ago | (#26842241)

Think about it: cheap real estate! Now if they could only get a coffee shop inside somehow. I would never leave!

mod d0wn (-1, Offtopic)

Anonymous Coward | more than 5 years ago | (#26842249)

you get distracted Trying 7o dissect Won't be standing future. Even a sad world. At take a lo3ok at the survive at all volume of NetBSD parties, but here you're told. It's

They Must be proud of the new Windows (2, Interesting)

clickclickdrone (964164) | more than 5 years ago | (#26842255)

Let's face it, they'd have been mad to open shops and show people Vista. Now they have something apparantly rather better, they want to show it off to the world.
As others have said though, I can't imagine much real reason unless they have a whole raft of new titles coming out that no-one knows about. A few years ago when they had all those multimedia titles for movies, art, musical intsruments and so on, I'd have appreciated the chance ot get hands on with a few titles but now I can't see much in their lineup that is a try-before-you-buy sort of title. It's either something you need or you don't.

Poor timing (3, Insightful)

thered2001 (1257950) | more than 5 years ago | (#26842273)

With the economic downturn and stockholders angry for MS spending 'too much' on R&D, this is the *perfect* time to acquire a bunch of retail space and hire new employees!

Of course (1)

Darth_brooks (180756) | more than 5 years ago | (#26842299)

What better way to increase the profit margin on your products? Hire, train, and pay staff, pay rent on retail space? Develop a logistics network. Oh, Get into a market where you have no experience. Sounds like a fantastic way to cut costs and overhead.

Gamesoft(TM) (3, Insightful)

soupforare (542403) | more than 5 years ago | (#26842315)

No way are these stores going to be less than 75% Xbox/GFW.

foolish (1)

DoofusOfDeath (636671) | more than 5 years ago | (#26842321)

Only a moron would go into one of those stores. Half the people going in there will get a virus in the first 20 minutes!

Re:foolish (1)

Who Is The Drizzle (1470385) | more than 5 years ago | (#26842359)

Or a chair to the head!

Make Sense (1)

Kagato (116051) | more than 5 years ago | (#26842385)

It's about the only way they'll sucker someone into buying a Zune. :)

WTF? (2, Funny)

xactuary (746078) | more than 5 years ago | (#26842395)

Why would anyone go to a store when they can download viruses at home for free?

Re:WTF? (0)

Anonymous Coward | more than 5 years ago | (#26842505)

I'd go if they had a life-size Ballmer animatronic in every store that threw chairs, threatened to kill you for being a fucking pussy, and ran around the story shouting and hooting while screaming "DEVELOPERS! DEVELOPERS! DEVELOPERS! DEVELOPERS!" I'd probably even by a piece of software cause it would be so amusing.

Microsoft (1, Redundant)

Dunbal (464142) | more than 5 years ago | (#26842493)

And the desperate search for a sustainable business model continues. Too bad they have destroyed their reputation in the process. Will I be charged to breathe in this store? Will there be a "dirty shoe" fee? Does my hearing the chime on entering the store constitute agreeing to pay $50 every time I look at one of their products on the shelf? And finally, how many windows will this store have (at the same time)?

this should be embarrassing for all involved (3, Insightful)

Trailer Trash (60756) | more than 5 years ago | (#26842511)

iPod is to Zune as Apple Store is to Microsoft Store. I predict it'll be an embarrassing rip off of the Apple Store that will cause no more than snickering from most people. And their customers will be nothing but MCSEs looking for a place to hang out. Should be amusing.

The best part is that Microsoft is dumb enough to keep pouring money into a losing venture for decades...

Re:this should be embarrassing for all involved (0, Troll)

Anonymous Coward | more than 5 years ago | (#26842655)

Why do you care what others do? I guess you're an apple zealot that can't stand the thought that others don't subscribe to your cult.

Has anyone here tried Ninnle? (0)

Anonymous Coward | more than 5 years ago | (#26842527)

Instead of visiting this new Microsoft Store, download yourself a copy of Ninnle Linux and fire up NinnleLIVE! It will tell you everything you need to know about all things Ninnle. For further information, contact your nearest Ninnle Users Group.

MICROSOFT SUCKS! (read before modding!) (3, Funny)

localman57 (1340533) | more than 5 years ago | (#26842531)

Wow! This really takes me back! Who here over the age of 25 never pulled this one at their local 80's retailer (I was always partial to Sears, myself...):

10 PRINT "SEARS SUCKS!"

20 GOTO 10

Looks like I finally have a reason to learn javascript...

what I would give.. (0)

Anonymous Coward | more than 5 years ago | (#26842581)

to be in the meeting in which they decided to do this.
This is either going to be the biggest surprise, or the biggest flop in history.

Microsoft Model V2.0 (0)

Anonymous Coward | more than 5 years ago | (#26842593)

This is just the Microsoft business model v2.0

They will sell PCs AND software, bundled together.

The catch is, you don't actually OWN the PC OR the Software.

You will lease or rent the PC for a "small monthly fee", and rent the software for another "small monthly fee".

This will give you the right to use the PC and software.

This will ensure that everyone is compensated fairly.

You will pay "small monthly fees" for services like:

-Local disk space
-Remote backup
-pay per use applications
-pay per use gaming

the XBOX was the model for this service, this will just expand it.

Think it won't work? It already does. The PC will be the new 'contract cellphone'.

Ok guys I have an idea (1)

MSDos-486 (779223) | more than 5 years ago | (#26842599)

We do this:
http://improveverywhere.com/2006/04/23/best-buy/

It will be a lot more challenging since its a smaller store, but that's were the fun come from.

Good, then you can go there and complain (1)

captainpanic (1173915) | more than 5 years ago | (#26842619)

Sometimes it's nice to go to a store and blow off some steam if their product is bad. It might not solve the problem, but it just feels good.

Of course, you should use polite words, and tell the person "helping" you that it's not personal.

Location, Location, Location (0)

Anonymous Coward | more than 5 years ago | (#26842623)

Location #1: In Hell

not apple (2, Insightful)

fermion (181285) | more than 5 years ago | (#26842657)

Apple stores are boutiques where people come in, are greeted, browse, play, learn, get help, and maybe buy a computer on the spot, without lines. MS stores are to managed by an ex-wal mart executives. This means that customers will be screened by an older person, have all the merchandise they want out of their reach with no one to help, followed by security if they spend too much time staking out one place,have to wait in long lines, and get frisked on the way out, all to get the a good deal.

How is this store going to work. Most customer service is done by third parties, so where will be the help desk? Computers are sold by third parties, so where will be computers? How will it be decided which brands to stock? How will the store not look like Comp USA.

OTOH, I disagree that this is a bad time to start this. The economy is down, but MS has money. Strip center space is going to be cheap. Consumers will be looking for low prices with a big name to back the sales up. The problem is MS is not going to be abe to offer low prices without annoying it's retail partners. And consumers are not going to make a special trip just to experience the MS Store.

Sales uniforms? (1)

yelvington (8169) | more than 5 years ago | (#26842739)

I vote for leisure suits.

surprised nobody has mentioned this (5, Funny)

crimperman (225941) | more than 5 years ago | (#26842749)

I can see it now: you walk into the store (by accident) and an assistant dressed as a paper clip appears beside you saying

"You look like you're trying to buy a PC. Shall I ..
* ignore all your needs and suggest one now
* spew FUD about anything not owned by Microsoft
* help myself to your wallet now
* do a weird little spin and bugger off!"

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