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Sci Fi Channel Becoming Less Geek-Centric "SyFy"

ScuttleMonkey posted more than 5 years ago | from the or-you-could-quit-cancelling-good-programs dept.

Sci-Fi 798

narramissic writes "According to a TV Week article, NBC Universal has decided to change the name of their Sci Fi Channel to SyFy. Why? To pull in a more 'mainstream' audience. If you're unclear what 'more mainstream' means, TV Historian Tim Brooks spells it out for you: 'The name Sci Fi has been associated with geeks and dysfunctional, antisocial boys in their basements with video games and stuff like that, as opposed to the general public and the female audience in particular.' Yes, we should probably all be offended. And telling us that a crack marketing team came up with the name because that's how tech-savvy 18-to-34 year-olds would text it really doesn't help."

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798 comments

My IQ (5, Funny)

Shads (4567) | more than 5 years ago | (#27216509)

My IQ just dropped 20 points reading that.

What the hell.

Re:My IQ (5, Funny)

memorycardfull (1187485) | more than 5 years ago | (#27216585)

You mean your YQ.

Re:My IQ (5, Funny)

Shads (4567) | more than 5 years ago | (#27216663)

Ah, you talk like a fag, and your shit's all retarded. What I'd do, is just like... like... you know, like, you know what I mean, like...

Re:My IQ (3, Funny)

Yvan256 (722131) | more than 5 years ago | (#27216913)

Don't worry scrote. There are plenty of 'tards out there living really kick ass lives. My first wife was 'tarded. She's a pilot now.

Re:My IQ (0, Redundant)

antibryce (124264) | more than 5 years ago | (#27216971)

it's cool scrote, lots of tards are living really kick ass lives. my ex-wife is tarded. she's a pilot now.

Re:My IQ (5, Funny)

Ethanol-fueled (1125189) | more than 5 years ago | (#27216611)

That's what I'm sayin'. I wonder how many marketing execs got together and thought, "Hey, let's alienate(no pun intended) our core audience with a cutesy name!"

"SyFy" sounds like a pet name for a syphillis infection:

Chick: "Hey, want to go see a movie?"
Dude: "Naw, my syfy is actin' up. I'm gonna be gettin' my Michael Jackson's Thriller on..."

Tum tum...*hand clap* *head twitch*
tum tum...*hand clap* *head twitch*
tum tum...

Congratulations! (4, Funny)

DeadDecoy (877617) | more than 5 years ago | (#27216847)

Your IQ has just placed you within 1 stdev of mainstream intelligence. Prepare to laugh at fart jokes, cry at the plight of 2 dimensional characters, and rabidly justify gaping plot holes with the theory of intelligent design! We the broadcast executives in collaboration with the brain slug planet would like to thank you for your added support.

FIRST??? (4, Insightful)

M-RES (653754) | more than 5 years ago | (#27216517)

...actually most kids would text SF coz it's shorter!

Re:FIRST??? (1)

M-RES (653754) | more than 5 years ago | (#27216529)

Doh... second. boo!

Re:FIRST??? (-1, Offtopic)

Shads (4567) | more than 5 years ago | (#27216739)

Strangely, I'm user 4567 and it's the first time I've ever had a first post and I was so sure I wouldn't get a first post I didn't even note it as being first :)

Re:FIRST??? (2, Funny)

M-RES (653754) | more than 5 years ago | (#27216789)

No, I didn't note yours as being first either. Hmmm the odd spill-over effect of the syfy name-change seems to be bending spacetime.

Hang on, I think that means you WERE first. Dang, I must've been THIRD!

I think they should skip this name... (4, Funny)

Trillan (597339) | more than 5 years ago | (#27216519)

...and go straight to "The channel with Battlestar Galactica reruns, and nothing else really worth watching."

That's more than four letters, though.

Re:I think they should skip this name... (2, Funny)

truthsearch (249536) | more than 5 years ago | (#27216581)

BGRR? That works. Harder to pronounce, but easier to type.

Re:I think they should skip this name... (5, Funny)

Trillan (597339) | more than 5 years ago | (#27216621)

I think you pronounce it "Booger." But you draw out the R a little, like "Boog-ARRR!" Plus side is they could show pirate movies, too.

The only downside I see is they need to wait until Saturday to do this.

syfy.com (5, Insightful)

internerdj (1319281) | more than 5 years ago | (#27216521)

Has the key word for the new name: "Ownable." Guess they were having difficulty suing people over the use of the word SciFi

Re:syfy.com (1)

nani popoki (594111) | more than 5 years ago | (#27216705)

Considering that Forrest J. Ackerman [sp?] coined that particular neologism (while the rest of fandom preferred to call it SF!), I doubt that NBC could sue anyone over the name.

Re:syfy.com (4, Insightful)

The Ultimate Fartkno (756456) | more than 5 years ago | (#27216963)

Actually, the problem is that no one could sue *anyone* over the name "Sci-Fi."

Network president Dave Howe explains the name change as a necessity to attract a broader audience. "We love being sci fi⦠But we're more than just space and aliens and the future â" the three things most people think of when they think of 'sci fi.' What this does is hopefully gives us the best of both worlds. You keep the heritage, but also open up to a broader range of content."

The Sci Fi Channel also ran into problems with trademarking the Sci Fi brand!

"We're going to have upwards of 50 Sci Fi Channels in various territories and yet you cannot trademark 'Sci Fi' anywhere in the world," explained Howe. "A new logo design would not solve that particular challenge. We needed a brand name that was own-able, portable and extendable."

Given the choice between bastardizing their existing name to be "the same" and yet trademarkable or having to rebrand the output of a 50+ network of stations, I'll say they made the right call.

Ahem... it's SF (1, Troll)

fph il quozientatore (971015) | more than 5 years ago | (#27216527)

Real science fiction fans don't call it Sci-Fi, they call it SF.

Re:Ahem... it's SF (2, Funny)

raddan (519638) | more than 5 years ago | (#27216661)

Really? I guess I'm not a real science fiction fan, then. You guys must have HUGE bookshelves!

Re:Ahem... it's SF (4, Insightful)

arth1 (260657) | more than 5 years ago | (#27216687)

Real science fiction fans don't call it Sci-Fi, they call it SF.

No, real sci-fi fans knows that sci-fi and SciFi is short for Science Fiction, while SF is short for Speculative Fiction, which includes other genres.
Your average parasmut novel is SF, but it isn't sci-fi.

Re:Ahem... it's SF (1)

Locke2005 (849178) | more than 5 years ago | (#27216783)

And what do people who life in San Francisco and are used to referring to their city as "SF" call it? Granted, living in Frisco is weird enough that most comments about Science Fiction apply equally to the city as well. In fact, one of my all-time favorite SciFi quotes is set there: "Oh, him? He's harmless. Part of the free speech movement at Berkeley in the sixties. I think he did a little too much LDS."

Re:Ahem... it's SF (5, Funny)

MrEricSir (398214) | more than 5 years ago | (#27216831)

1. Nobody calls it "Frisco."
2. Everyone I know who has done "a little too much LDS" has lived in Utah.

What's next? (1)

nixish (1390127) | more than 5 years ago | (#27216531)

So are they trying to say that the spelling of a word determines how the word is processed by the mind??? How about the syllables used when pronouncing the word Sci Fi, which is the same as Syfy? Oh wait, they didn't employ people who had any non-"syfy" people in invoking this b.s... Of course...

Re:What's next? (1)

nixish (1390127) | more than 5 years ago | (#27216695)

So are they trying to say that the spelling of a word determines how the word is processed by the mind??? How about the syllables used when pronouncing the word Sci Fi, which is the same as Syfy? Oh wait, they didn't employ people who had any non-"syfy" people in invoking this b.s... Of course...

I meant : Oh wait, they didn't any "syfy" people in invoking this b.s... Of course...

Y, for one, welcome... (5, Funny)

grocer (718489) | more than 5 years ago | (#27216533)

the new marketyng mandate to replace all our "I" wyth "Y"s...yn fact, yt wyll make everythyng more old tymye...why, all the tyme I spent learnyng to read myddle englysh wyll fynally be tyme well spent...

A plan for the improvement of spelling in the Eng (5, Funny)

0100010001010011 (652467) | more than 5 years ago | (#27216723)

For example, in Year 1 that useless letter "c" would be dropped to be replased either by "k" or "s", and likewise "x" would no longer be part of the alphabet. The only kase in which "c" would be retained would be the "ch" formation, which will be dealt with later. Year 2 might reform "w" spelling, so that "which" and "one" would take the same konsonant, wile Year 3 might well abolish "y" replasing it with "i" and iear 4 might fiks the "g/j" anomali wonse and for all.

Generally, then, the improvement would kontinue iear bai iear with iear 5 doing awai with useless double konsonants, and iears 6-12 or so modifaiing vowlz and the rimeiniing voist and unvoist konsonants. Bai iear 15 or sou, it wud fainali bi posibl tu meik ius ov thi ridandant letez "c", "y" and "x"â" bai now jast a memori in the maindz ov ould doderez â"tu riplais "ch", "sh", and "th" rispektivili.

Fainali, xen, aafte sam 20 iers ov orxogrefkl riform, wi wud hev alojikl, kohirnt speling in ius xrewawt xe Ingliy-spiking werld.

-Mark Twain. /Dude was ahead of his time.

Re: A plan for the improvement of spelling in the (1)

cthulu_mt (1124113) | more than 5 years ago | (#27217001)

-Mark Twain. /Dude was ahead of his time.

I saw that episode of ST:TNG too.

Re:Y, for one, welcome... (4, Funny)

Anonymous Coward | more than 5 years ago | (#27216733)

You spent all that time, but you left one single "i" in there. And I found it. Oh yes, I found it.

Re:Y, for one, welcome... (2, Informative)

arth1 (260657) | more than 5 years ago | (#27216797)

Not to rain on your parade, but back in the days of old English, y was pronounced differently from i/ee. The vowel sound of "y" was lost during the great vowel shift, and in English, it can now only be found in some Scottish dialects.
The closest sound to the "y" of yonder is the middle sound of "ui", but not as a diphthong, but as a separate persistent sound.

Goodbye Galactica, hello crappy reality shows! (5, Informative)

elrous0 (869638) | more than 5 years ago | (#27216537)

They're going to do exactly what G4 [wikipedia.org] did, introduce a bunch of shitty reality shows and bad syndicated crap designed to shamelessly appeal to the "young male demographic" (as if young males are completely devoid of taste, and just want some drunk slut in a bikini making an ass of herself in front of Brett Michaels).

Re:Goodbye Galactica, hello crappy reality shows! (4, Insightful)

wykell (1323665) | more than 5 years ago | (#27216625)

(as if young males are completely devoid of taste, and just want some drunk slut in a bikini making an ass of herself in front of Brett Michaels).

Actually, as a 23 year old male, that's exactly what I want when I watch tv. Which of course is never. I haven't the time, and the internet exists now, so I can just youtube the good parts. or something like that.

Re:Goodbye Galactica, hello crappy reality shows! (2, Funny)

Rune69 (244519) | more than 5 years ago | (#27216721)

It can't possibly be worse than the horrible made-for-TV movies they show most of the time [youtube.com].

BSG is almost done; Prepare yourselves for Yeti: the Series.

Re:Goodbye Galactica, hello crappy reality shows! (1)

okvol (549849) | more than 5 years ago | (#27216753)

They do have fantasy reality shows - the original ones, that is. Pro Wrestling.

Re:Goodbye Galactica, hello crappy reality shows! (1)

Chyeld (713439) | more than 5 years ago | (#27216759)

Must not have read the summary that hard, obviously they think the problem is they already have that demographic and they want to offload it for the young teen girl market.

Still expect the same deluge of crap, it's just instead of the drunk girl in the bikini, it'll be some sad eyed teen idol.

Considering Galatica ends this weekend (4, Funny)

Shivetya (243324) | more than 5 years ago | (#27216827)

what exactly is too keep me coming back? Rubber dinosaurs? I liked a few of their movies, mainly their take on Wizard of Oz was refreshing if a bit quirky, at least it wasn't a rehash. It was fun to watch.

If it had not been for BSG I doubt I would know what is on their channel after they canceled Stargate.

Sorry, I don't a commercial laden channel of crap, I got a few dozen more of these as it is. Their popularity isn't great because they cancel what people watch and load it all up with so many commercials you just have to TIVO it so you can fast forward through to get that 2 hour show back down to the 90 minutes it used to be. Weren't these the guys who ran original star trek episodes uncut but took 90 minutes to do it?

Re:Goodbye Galactica, hello crappy reality shows! (4, Insightful)

neowolf (173735) | more than 5 years ago | (#27216867)

Um, they have already done this. Sci Fi, or SyFy has very little actual SF content anymore. They now feature "wrestling" and crappy reality and game shows, along with god-awful made-for-tv monster movies, which I suppose COULD be considered SF if they weren't so badly done.

With no more "Stargate" or "Battlestar Galactica", they have almost nothing going for them anymore. I had hoped "Sanctuary" might redeem them a little bit, but I lost interest after the first few episodes. Once "Eureka" is done this summer, I'm probably going to get a cheaper satellite package, as I'm pretty sure Sci Fi is the only reason I have my current one.

Re:Goodbye Galactica, hello crappy reality shows! (1)

AKAImBatman (238306) | more than 5 years ago | (#27216993)

With no more "Stargate" or "Battlestar Galactica"

Stargate: Universe premiers this summer with Caprica to follow at some point...

Re:Goodbye Galactica, hello crappy reality shows! (0)

Anonymous Coward | more than 5 years ago | (#27216889)

some drunk slut in a bikini making an ass of herself in front of Brett Michaels

Hey, that sounds like a good show! What channel is that on?

SyFy (1)

sa1lnr (669048) | more than 5 years ago | (#27216541)

with ponies!

Re:SyFy (1, Troll)

Kell Bengal (711123) | more than 5 years ago | (#27216603)

Is it me or does 'SyFy' sound like a gay boy lisping the word 'sissy'? "Ohy, the syfy channel? Iht's fahbulus - I wadch it all the tyme!"

not surprised (4, Insightful)

MoFoQ (584566) | more than 5 years ago | (#27216545)

for some reason, I'm not that surprised.
With SciFi airing wrestling....yes...wrestling...normal, steriod-loaded human male wrestling..no robots....

yea...my first thoughts about it were "WTF!" along with many other fellow sci-fi fans.

That and the end of two great sci-fi shows from the Stargate realm pretty much spelled the upcoming doom of the network.

Re:not surprised (1)

DrLang21 (900992) | more than 5 years ago | (#27216643)

The SciFi Channel hasn't put anything on worth watching in a long time with all of the "SciFi Original Movie" garbage they have been airing.

Re:not surprised (5, Funny)

internerdj (1319281) | more than 5 years ago | (#27216647)

My question (which was never answered) was how fake does a wrestling federation have to be to end up on SciFi in the first place.

Re:not surprised (1)

MoFoQ (584566) | more than 5 years ago | (#27216681)

especially if it ain't got robots!

Battle Bots (or equiv), I can understand...and think it would be cool to see remote controlled robots fight to their deaths, let alone really fight.

Re:not surprised (1)

Tr3vin (1220548) | more than 5 years ago | (#27216745)

They just saw "Federation" and thought that it belonged on their channel. If they had Klingon wrestling, I would definitely watch.

Today is a good day to go by the script!

Re:not surprised (1)

MiniMike (234881) | more than 5 years ago | (#27216835)

With SciFi airing wrestling....yes...wrestling...normal, steriod-loaded human male wrestling..no robots..

Well, they have the fiction part down at least. I agree that they should also have robots wrestling. At least the acting skill level would be consistent.

SyFy? Sounds like a disease (5, Insightful)

AKAImBatman (238306) | more than 5 years ago | (#27216549)

NBC Universal has decided to change the name of their Sci Fi Channel to Syfy.

That is quite possibly the stupidest network name I've ever heard. Who comes up with this stuff?

Yes, we should probably all be offended.

I should. But it's hard to feel indignant when the SciFi channel hasn't been a serious SciFi channel in damn near a decade. They used to show collections of all the great old SciFi TV shows and movies with some (often quite good) original new series and movies thrown into the mix. Unfortunately, this has been significantly pared down over the years. SciFi Channel friday nights are good, but (with the exception of Eureka) that's about it. They fill the rest of the time with crap like wrestling.

If SciFi went under, I'd dearly miss Stargate and Eureka. But that's about it.

And telling us that a crack marketing team came up with the name because that's how tech-savvy 18-to-34 year-olds would text it really doesn't help.

Marketing departments tend to be disconnected from reality. They want everyone to believe that SciFi would be texted as "SyFy" to prop up their position. The truth is that alternatives like "SF" (what you'd actually text it as) are difficult to trademark and don't roll off the tongue as nicely as "SciFi". (Gee, maybe they should have kept the name? ... Nah. Then they couldn't convince everyone that wrestling is futuristic.)

The name Sci Fi has been associated with geeks and dysfunctional, antisocial boys in their basements with video games and stuff like that

Perhaps they shouldn't have reinforced the stereotype with all those Poe-style ticking clocks, suitcase cars, monsters turning into people, and other SciFi channel ads? It's not like your average movie goer is unhappy about watching a SciFi movie. Look at the Matrix for a great example. As long as you don't present the concept in too geeky of a light, the general populace can (and does) get on board.

Re:SyFy? Sounds like a disease (1, Interesting)

Anonymous Coward | more than 5 years ago | (#27216817)

In Polish syfy means syphilis so you are right it is disease

marketing speak saves network!! OMG (1)

jonpublic (676412) | more than 5 years ago | (#27216557)

I thought being a geek was chic at the moment. They want to move away from being cool because..... of brilliant marketing ideas?

Smart move there.

Re:marketing speak saves network!! OMG (1)

raddan (519638) | more than 5 years ago | (#27216741)

Yeah, no kidding. Both Lost and Heroes are on prime time TV. Comic book movies come out faster than we can watch them. And now they change their name? That decision's right up there with canceling MST3K. Time to start looking forward to more Kevin Sorbo!

Who cares BSG is done friday. Down with them! (1)

nasdaq (81135) | more than 5 years ago | (#27216575)

I could careless about this channel. They screw people over with the shows all the time.
BSG is the last show I will watch on that channel ever.

Syfy = (sigh...) (0)

Anonymous Coward | more than 5 years ago | (#27216591)

Sigh (seriously, one of those good Charlie Brown one's), this is so dumb, and dumbing down to all of us and their future viewers they hope to have.

Fonzi'd (5, Insightful)

hansamurai (907719) | more than 5 years ago | (#27216593)

Can an entire network jump the shark?

"When we tested this new name, the thing that we got back from our 18-to-34 techno-savvy crowd, which is quite a lot of our audience, is actually this is how you'd text it," Mr. Howe said. "It made us feel much cooler, much more cutting-edge, much more hip, which was kind of bang-on what we wanted to achieve communication-wise."

I think Slashdot mostly falls into that "techno-savvy crowd," but somehow, I don't think the reaction is going to be quite so receptive. Changing a name because that's how someone would text it?

Re:Fonzi'd (1)

Bieeanda (961632) | more than 5 years ago | (#27216773)

Would the UPN be considered as having 'jumped the shark', or merely 'folded under its own mediocrity'?

Re:Fonzi'd (1)

RingDev (879105) | more than 5 years ago | (#27217009)

Most of us will still refer to it as SF

Which we all know is an acronym for "Shitty Flicks"

-Rick

Nice knowing you, SciFi Channel (1)

kheldan (1460303) | more than 5 years ago | (#27216597)

NBC is going to be true to their Big Three Network heritage and completely destroy something that doesn't need any drastic changes. Of course I saw this coming the first time I discovered that they were running goddamned wrestling on it, but I'd hoped against hope that it wouldn't happen. I'm running out of reasons to keep paying for cable; wish Comcast wasn't the only choice I had for broadband. For entertainment, I guess there's always Netflix and bittorrent..

Why does everything have to appeal to everybody?? (2, Insightful)

Earl The Squirrel (463078) | more than 5 years ago | (#27216605)

I read the article and it says it has to "appeal to a more mainstream audience", and yet it's earnings and revenue are up sharply this year. So, what logic says that they need to appeal to a wider audience?? Do they think that going more mainstream (which I suspect means also changing some of the type of programming as well....) won't cause any of the existing audience to leave? This sounds like the media equivalent to New Coke.

They didn't consider... (1)

M-RES (653754) | more than 5 years ago | (#27216619)

They didn't consider their Welsh-speaking demographic. To them the channel now reads (phonetically) soo-foo. Haaahaha!

Re:They didn't consider... (1)

Yetihehe (971185) | more than 5 years ago | (#27216737)

For Polish speaking demographic "syfy" means "pimples".

Re:They didn't consider... (1)

M-RES (653754) | more than 5 years ago | (#27216837)

Even better :)

I truly hope it means something about incestuous relationships with elderly relatives in a South American Amazonian tribe's local dialect. Imagine the first time they ever see TV - "welcome to the syfy channel"... ALL OUT WAR!!! heh

Does this mean less Sci-Fi? (1)

jandrese (485) | more than 5 years ago | (#27216629)

Maybe they were just concerned that the title was inaccurate since 75% of their content is terrible low budget horror films [imdb.com] and retarded stuff like Ghost Hunters [scifi.com]? I can't imagine the kind of person that is going to be "fooled" by the new title (OMG, I think I saw a spaceship on that channel! They tricked me! I thought it was a channel for people who like sticking 'y' in inappropriate places! Isn't that right my little Madysyn?"

Who cares? (1)

vishbar (862440) | more than 5 years ago | (#27216633)

The Sci-Fi channel has been dead for years now. Other than the occasional gem like BSG, there is nothing good on that channel. When they started showing professional wrestling and Ghost Hunters, I gave up on it...and that's not even dealing with their Sci-Fi Original Movies. Features with names like "Giant Alligator Attack" showing, essentially, a group of young hipsters being chased by a few badly animated polygons get real old, real fast.

syfy is not txt speak for Sci-Fi.... (1)

s0litaire (1205168) | more than 5 years ago | (#27216651)

To me it's more like short hand for "syphilis" Which the channel will probably turn into when they make the change over...:D

Obsolete (1)

Chicken_Kickers (1062164) | more than 5 years ago | (#27216673)

Meh. TV channels are getting obsolete anyway. Who watches a particular channel religiously nowadays anyway. Other than the news, I rarely watch TV. I get most of my entertainment from my DVD collection of movies and series. This has the advantage of no commercials and I could go back and forth between the seasons (Babylon 5 comes to mind).

I'm sure it's all the name's fault (4, Insightful)

Weaselmancer (533834) | more than 5 years ago | (#27216677)

It can't be the professional wrestling or Mansquito. It's obviously the name that's the problem! Quick! Change the name!

Another MTV.. (1)

BlahSnarto (45250) | more than 5 years ago | (#27216697)

Remember how MTV used to play music? Now its media saturated drivel?

Im sorry but they have sucked ever since they canceled Farscape one of their flagship shows..

Frell them.. :)

What perfect timing (1)

0xdeadbeef (28836) | more than 5 years ago | (#27216701)

With BSG over, and this evidence that nothing as good will ever occur on that channel again, I can get rid of cable!

I'd pronounce that Sigh-Fee (1)

egotripper (202546) | more than 5 years ago | (#27216711)

Syfy wouldn't be pronounced sigh-fie, it would be sigh-fee, like Dolly, or murky. If they spelled it "SyFi", it would work.

Time for the Next Science Fiction Channel (1)

Beltway Prophet (453247) | more than 5 years ago | (#27216727)

I'm sorry that today isn't April 1st. I remember signing a petition to get the Sci-Fi channel carried by our local cable operator way back in the early 1990s. It's sad that they don't want to stick with us geeks who helped get them started.

Abandoning their niche isn't the way to gain ground, they should be bettering their niche instead. With the budget they currently spend on the CG equivalent of rubber monster movies, they could hire real SF writers to create high-quality Science Fiction -- less frequently than the crap, sure, but it would build an audience. Imagine two BSG series and no weekly monster movie. I think that's a win-win.

Seems like it's too late now. The old Sci-Fi is dead. Long live the new Sci-Fi (pass the petition, willya?).

*sigh* (4, Insightful)

TrebleJunkie (208060) | more than 5 years ago | (#27216729)

Behind ever corporate headquarters should be a well-equipped firing range and adjacent mass grave, in order to swiftly and appropriately rectify decisions as piss-poor and stupid as this one.

Has not been sci-fi for a very long time (1)

Dan667 (564390) | more than 5 years ago | (#27216731)

How many fake ghost hunter episodes and crap made for tv movies can you cram on a channel that is suppose to have sci-fi on it? Now, we know the answer. Sad part is that if they actually had good programs, which there is a lot of for sci-fi, they would have a built in very loyal audience and probably have made a lot of money.

Hard to see how texting "OMG Syfy SUCKS. WTF" is going to make more money.

Legal need? (1)

dazedNconfuzed (154242) | more than 5 years ago | (#27216761)

For years now, companies have been switching their names from meaningful terms to meaningless symbols - and have to for legal reasons. Ex.: "General Electric", a well-regarded company with a name having meaning, changed the name formally to "GE" and made it clear that was NOT an abbreviation for anything; "Xerox" spends considerable money ensuring people do NOT equate the otherwise meaningless name with a verb for photocopying. That a company name not have debilitating associations with other public domain (or otherwise owned) terms is important.

Likewise, the fact that "Sci Fi" is cultural terminology and not an abstract name is a legal liability. Changing the name to a similar, but legally disconnected from anything, term "Syfy" relieves them of a lot of BS regarding trademark & copyright law. Of course they spin it as something cool, but most likely their legal department made it clear "change the name or we're going to lose a LOT of money".

Missing the point (5, Insightful)

slapout (93640) | more than 5 years ago | (#27216799)

"as opposed to the general public and the female audience in particular"

Isn't the the whole point of having a channel dedicated to one subject--to go after people interested in that subject?

"So they've renamed the channel?" (1)

RevWaldo (1186281) | more than 5 years ago | (#27216807)

- So they've renamed the channel?
- Si.
- Er, what is the new name?
- Sy.
- Sy?
- Si.
- Well, that's sounds like a terrible name.
- Si.
- I wonder what we can do about it.
- Sue.
- You think we should sue them?
- Si.
- I don't think we have the grounds to do that.
- Sigh.

I don't care if they change the name.. (1)

dr_dank (472072) | more than 5 years ago | (#27216813)

But if they better not nix the Twilight Zone marathons.

Even though all of the episodes are on DVD to be watched at any time, there's something to be said for the events that the marathons were.

The positive side (1)

Oligarcamel (1271258) | more than 5 years ago | (#27216833)

I'm not offended, I just see it as though NBC are as lowbrow and pathetically retarded as the groups they appeal to. I feel if possible even more superior than before.

Are you shitting me? (1)

PontifexMaximus (181529) | more than 5 years ago | (#27216857)

Well, I gotta say, I'm convinced now more than ever that I did the right thing canning my TV service. Oh, I have a TV. I just download my shows, burn them to DVD so the family can watch them, but that's it. I am APPALLED at this bullshit. Syfy? Really? What halfwit jackass marketing exec came up with nonsense? Obviously they don't have children. NO ONE shortens Sci-Fi to Syfy. It's SF always has been.

Man, I'm gonna hate the loss of Eureka, since it was the only show worth watching on there now that Stargate is gone.

Fucking idiots. I HATE marketing majors.

Did anyone else think that the new name (1)

antifoidulus (807088) | more than 5 years ago | (#27216871)

was a diminutive for an STD when you read it? "Stay away from her, she has a roaring case of Syfy".

RE TAR DEAD (1)

Anonymous Coward | more than 5 years ago | (#27216883)

WOW - Someone in the marketing department REALY is trying to justify thier exeistance.

This is one of the stupidest things I have ever heard. And that is quite a but to say considering the news now a days.

So stupid I had to post even though I am not registered here.

This is RE-TAR-DEAD, (since we are changing everything up).

SciFi - Stay SciFi. Dont alientate your core audience at the expense of people who may not be interested anyway.

Fitting (1)

chronos00 (1487657) | more than 5 years ago | (#27216895)

Well now they will have an ignorant name to match the ignorant lineup. I don't think i could take any more of these lower-than-b-rated piece of monkey crap "original" movies they keep churning out faster then unwanted teen pregnancies on prom night.

Translation: Sy Fy Channel Ayms to Shed Geeky Ymag (2, Funny)

angrydotnerd (1377713) | more than 5 years ago | (#27216905)

Yn some unyverse, the name "Syfy" ys less geeky than the name "Sy Fy." Dave Howe, presydent of the Sy Fy Channel, ys bettyng yt's thys one.

To that end, the 16-year-old networkâ"owned by NBC Unyversalâ"plans to announce that Syfy ys yts new name March 16 at yts upfront presentatyon to advertysers yn New York.

Syfy logo

"What we love about thys ys we hopefully get the best of both worlds," Mr. Howe sayd. "We'll get the herytage and the track record of success, and we'll buyld off of that to buyld a broader, more open and accessyble and relatable and human-fryendly brand."

Sy Fy ys comyng off the best year yn yts hystory. Yn prymetyme yt ranked 13th yn total vyewers among ad-supported cable networks yn 2008. Yt's a top-10 network yn both adults 18 to 49 (up 4%) and adults 25 to 54 (up 6%).

Duryng yts fourth-quarter earnyngs call, parent General Electryc sayd Sy Fy racked up a double-dygyt yncrease yn operatyng earnyngs despyte the begynnyngs of the recessyon.

Nevertheless, there was always a sneakyng suspyyon that the name was holdyng the network back.

"The name Sy Fy has been assoyated wyth geeks and dysfunctyonal, antysoyal boys yn theyr basements wyth vydeo games and stuff lyke that, as opposed to the general publyc and the female audyence yn partycular," sayd TV hystoryan Tym Brooks, who helped launch Sy Fy Channel when he worked at USA Network.

Mr. Brooks sayd that when people who say they don't lyke syence fyctyon enjoy a fylm lyke "Star Wars," they don't thynk yt's syence fyctyon; they thynk yt's a good movye.

"We spent a lot of tyme yn the '90s tryyng to dystance the network from syence fyctyon, whych ys largely why yt's called Sy Fy," Mr. Brooks sayd. "Yt's somewhat cooler and better than the name âSyence Fyctyon.' But even the name Sy Fy ys lymytyng."

Mr. Howe sayd goyng to Syfy wyll make a dyfference.

"Yt gyves us a unyque word and yt gyves us the opportunytyes to ymbue yt wyth the values and the perceptyon that we want yt to have," he sayd.
Dave Howe

Dave Howe

Yn terms of televysyon, the new brand better reflects that the channel has programs that are not about the typycal sy-fy themes of space, alyens and the future.

"We really do want to own the ymagynatyon space," Mr. Howe sayd. "We want to get the credyt for the range of content that we already have on our ayr and that we'll be doyng more of yn the future."

Mr. Howe sayd Sy Fy looks at yts brandyng every couple of years. He added that when new executyves joyn the network, they usually ask yf yt has ever thought about changyng the name.

The network worked wyth the brandyng consultancy Landor Assoyates and went through about 300 possybylytyes before selectyng Syfy.

"When we tested thys new name, the thyng that we got back from our 18-to-34 techno-savvy crowd, whych ys quyte a lot of our audyence, ys actually thys ys how you'd text yt," Mr. Howe sayd. "Yt made us feel much cooler, much more cuttyng-edge, much more hyp, whych was kynd of bang-on what we wanted to achyeve communycatyon-wyse."

The network plans to make the changeover July 7, when yt wyll launch the new seryes "Warehouse 13."

The seryes, about a secret government faylyty yn South Dakota where all mysteryous relycs and supernatural souvenyrs are housed, ys emblematyc of the channel's programmyng dyrectyon.

"Yt ys a dramedy and yt ys set yn the here and now. Yt's a kynd of an Yndyana Jones meets âMoonlyghtyng' meets âThe X-Fyles,'" Mr. Howe sayd. "Thys ys a very accessyble, relatable, fun show."

The network wyll begyn bryefyng cable operators about the transytyon thys week and plans a trade ad campaygn yn Apryl as part of the upfront. The new campaygn wyll use the slogan "Ymagyne Greater," whych Mr. Howe thynks wyll resonate wyth both consumers and medya buyers.

"Yt's a call to actyon," he sayd. "Look at the everyday and how you can turn yt to the extraordynary. Yt's an aspyratyonal, optymystyc message about enhanyng people's lyves."

Mr. Howe sayd the ynternatyonal Sy Fy channels wyll transytyon to the new name over the next syx to 12 months.

Web syte SyFy.com also wyll make the change to Syfy.com.

Sy Fy has been workyng to branch out from beyng symply a lynear cable network to become a hub of busynesses operatyng yn the ymagynatyon under the Sy Fy Ventures banner.

"We need an umbrella brand we can attach to new busynesses: Sy Fy games, Sy Fy kyds. Yt does no use to attach âSy Fy' because there's hundreds of sy-fy Web sytes and sy-fy publycatyons. So yt's changyng your name wythout changyng your name," Mr. Howe sayd.

Sy Fy also wyll be unveylyng some of yts programmyng and development plans at yts upfront.

But one key venture yt won't dyscuss ys yts work wyth Tryon Worldwyde to create content desygned from the begynnyng to work on multyple platforms. Mr. Howe sayd the network ys close to announyng a tytle and descryptyon of the project, whych wyll launch as both a subscryptyon-based, massyvely multyplayer onlyne game and a televysyon seryes.

A wryter has been assygned to the project. The ydea ys to have the show completely synchronyzed so that when events happen yn the show, they are reflected yn the game, and vyce versa.

"Because yt's a server-based game, as the storylynes evolve yn the TV seryes, so the game echoes that," Mr. Howe sayd. "Yt's a completely, unyquely ynteractyve 24-7 ymmersyve entertaynment experyence."

He's seen some "amazyng demos" from Tryon of the graphycs and how the world wyll be buylt out.

"What that launches, yt truly ys the next evolutyon yn dynamyc storytellyng," Mr. Howe sayd.

LOLWUT? (0)

Anonymous Coward | more than 5 years ago | (#27216911)

"We spent a lot of time in the '90s trying to distance the network from science fiction, which is largely why it's called Sci Fi," Mr. Brooks said. "It's somewhat cooler and better than the name 'Science Fiction.' But even the name Sci Fi is limiting."

Fuck, then what differentiates you from the "We" network?? Go ahead & call it "My Li'l Ponies Channel" and be done with it. This is the reason why I don't bother watchin' TV anymore. It's ALL geared towards women now. What's the point anymore? I'm waiting for that pink April Fool's theme to come back to /. only this time it's a permament change. ... Sorry- that was way the hell offtopic, but I'm in a bad mood right now so, >

And the highest Rated show on SyFy (1, Informative)

RailGunner (554645) | more than 5 years ago | (#27216935)

will remain ECW.

Yes, for over 2 years now the highest rated television show on the Scf-Fi channel is ECW, a wrestling show featuring the guys who aren't over enough to get on RAW or SmackDown!
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