MJackson writes "UK cable operator Virgin Media has announced the first real-world customer pilots of up to 200Mbps broadband services using DOCSIS3 technology from Cisco, which could make it one of the fastest Internet Service Providers (ISPs) in the world. Following successful lab trials, the 6 month long pilot started last week in Ashford, Kent (England), and will ultimately employ 100 customers in the testing process. The pilot will, among other things, test future online consumer applications, including High Definition Internet TV (HD IPTV) and the ability to deliver applications and support for home IT needs through its network. By comparison J:Com in Japan supplies broadband at up to 160Mbps and Cablevision in the US supplies broadband at up to 101Mbps. Like Virgin Media, both companies use DOCSIS3 technology for broadband over cable networks."