×

Welcome to the Slashdot Beta site -- learn more here. Use the link in the footer or click here to return to the Classic version of Slashdot.

Thank you!

Before you choose to head back to the Classic look of the site, we'd appreciate it if you share your thoughts on the Beta; your feedback is what drives our ongoing development.

Beta is different and we value you taking the time to try it out. Please take a look at the changes we've made in Beta and  learn more about it. Thanks for reading, and for making the site better!

New From Coca-Cola ... Fizzy Milk?

samzenpus posted more than 4 years ago | from the never-shall-the-two-mix dept.

Idle 15

suraj.sun writes "Cows may not think it is the real thing, but Coca-Cola is preparing to launch fizzy milk on the world. The drink contains skim milk mixed with sparkling water, flavored with fruit and sweetened with cane sugar. Scientists have developed the drink at the firm's laboratories in Atlanta, Georgia, ensuring it will not curdle in its 8 oz. aluminum bottle. Going under the name Vio, Coca-Cola has begun test-marketing the carbonated drink at natural food stores and delis in New York. It sells for about $2.50 a bottle, no chilling required. One of Coke's copywriters claims it tastes 'like a birthday party for a polar bear.' It comes in four 'natural' flavors — peach mango, berry, citrus and tropical colada — and could even be marketed as a healthy nutritional drink. But it has 26 grams of sugar a bottle, on a par with other non-diet Coca-Cola products, and 1.5 grams of fat. The drink is part of a wider Coke initiative called Project Life to develop milk-based products. If it is a success in the United States it could be launched globally." Nothing washes down a grilled rat cheese sandwich like a bottle of fizzy milk.

cancel ×
This is a preview of your comment

No Comment Title Entered

Anonymous Coward 1 minute ago

No Comment Entered

15 comments

Don't they already have this in Japan? (2, Informative)

zooblethorpe (686757) | more than 4 years ago | (#28844925)

My memory's a little fizzy^Wfuzzy, but they have a number of similar products in Japan and Korea, with some having been developed almost a century ago. About the only differences I can think of are generally less sugar (or at least not so oh-my-god-sweet), and no carbonation -- though a number of the drinks are acidic and fermenty enough to seem almost carbonated.

Cheers,

Don't they already have this in Japan? (1)

clint999 (1277046) | more than 4 years ago | (#28845837)

My memory's a little fizzy^Wfuzzy, but they have a number of similar products in Japan and Korea, with some having been developed almost a century ago. About the only differences I can think of are generally less sugar (or at least not so oh-my-god-sweet), and no carbonation

Don't people already do this? (1)

psm321 (450181) | more than 4 years ago | (#28850483)

I've been mixing Coca-Cola and milk forever...

Re:Don't people already do this? (1)

lancelotlink (958750) | more than 4 years ago | (#28850553)

If by milk you mean rum, then yes.

Re:Don't people already do this? (0)

Anonymous Coward | more than 4 years ago | (#28850625)

I've been mixing Coca-Cola and milk forever...

If by milk you mean rum, then yes.

No, he means milk. Just not cow milk. Man "milk". He is a Mac user, after all.

Re:Don't people already do this? (0)

Anonymous Coward | more than 4 years ago | (#28854623)

I've been mixing Coca-Cola and milk forever...

If by milk you mean rum, then yes.

No, he means milk. Just not cow milk. Man "milk". He is a Mac user, after all.

Does Mac OS allow the man command? I mean, it is a UNIX-based OS, so I don't see why not. Then again, is there a man entry for milk, and would you really want to man milk if there was an entry?

Re:Don't people already do this? (1)

SkipFrehly (1606577) | more than 4 years ago | (#28851325)

If by milk you mean rum, then yes.

And if by Coca-Cola you mean more rum, then that's a big old affirmative as well.

Re:Don't people already do this? (0)

Anonymous Coward | more than 4 years ago | (#28850587)

I think you have got it wrong. It is salted peanuts in the coke bottle that is a Southern US thing. I've been doing that ever since the early 70's.

Sounds Gross (1)

xgr3gx (1068984) | more than 4 years ago | (#28851703)

Oh great! It's as sugary as Coke, but now with more fat!
It doesn't sound too bad when I read the description, but I don't know about the carbonation.
How does the citrus flavor not curdle the milk? Sounds like you might end up with a Cement Mixer [wikipedia.org]

Coca Cola Company = Microsoft (1)

Zontar_Thing_From_Ve (949321) | more than 4 years ago | (#28856653)

See, this whole thing just illustrates what I realized some years ago. Coca Cola Company = Microsoft. Think about it. Just like Microsoft can't innovate to save its life and instead prefers to operate either by reacting to what others in the industry do or by giving customers something that they don't want, that's how the Coca Cola Company works. So what did Pepsi do this year? They gave us Pepsi Throwback and Mountain Dew Throwback, both of which used real sugar instead of corn syrup. So what is Coke's answer to this? Fizzy milk.

Pepsi tried this. (1)

ex_ottoyuhr (607701) | more than 4 years ago | (#28860125)

"Smooth Moos" was launched around 1995 -- but the product has so little Internet presence that I think it's pretty much Pepsi's Holiday Special. Coke, beware: you're not Genghis Khan [wikipedia.org].

Check for New Comments
Slashdot Account

Need an Account?

Forgot your password?

Don't worry, we never post anything without your permission.

Submission Text Formatting Tips

We support a small subset of HTML, namely these tags:

  • b
  • i
  • p
  • br
  • a
  • ol
  • ul
  • li
  • dl
  • dt
  • dd
  • em
  • strong
  • tt
  • blockquote
  • div
  • quote
  • ecode

"ecode" can be used for code snippets, for example:

<ecode>    while(1) { do_something(); } </ecode>
Sign up for Slashdot Newsletters
Create a Slashdot Account

Loading...