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A Video Ad, In a Paper Magazine

timothy posted more than 5 years ago | from the who'dathunkit dept.

Displays 295

lee1 writes "The first-ever video advertisement will be published in a traditional paper magazine — Entertainment Weekly — in September. The video will be displayed on slim-line screens around the size of a mobile phone display and will have rechargeable batteries. The associated chip can hold up to 40 minutes of video, and uses technology similar to that used in singing greeting cards, playing the movie when the page is turned. The first clips will preview CBS shows and advertise Pepsi, but they will only be distributed in Los Angeles and New York. Imagine the fun hacking possibilities."

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295 comments

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Panties STINK! (-1, Troll)

Anonymous Coward | more than 5 years ago | (#29138133)

Panties Stink!
They really, really stink!
Sometimes they're red, sometimes they're green,
Sometimes they're white or black or pink
Sometimes they're satin, sometimes they're lace
Sometimes they're cotton and soak up stains
But at the end of the day, it really makes you think
Wooooooo-wheeeee! Panties stink!

Sometimes they're on the bathroom floor
Your girlfriend- what a whore!
Sometimes they're warm and wet and raw
From beneath the skirt of your mother-in-law
Brownish stains from daily wear
A gusset full of pubic hair
Just make sure your nose is ready
For the tang of a sweat-soaked wedgie
In your hand a pair of drawers
With a funky feminine discharge
Give your nose a rest, fix yourself a drink
cause wooooooo-wheeeeeee! panties stink!

Hey slashdot! (-1, Troll)

Anonymous Coward | more than 5 years ago | (#29138281)

Did you know that Rob Malda has a tiny penis? Apparently neither did his wife which is why she fucks three black bucks every night. Rob's 3 inches doesnt cut it.

fun hacking? Er..no. Imagine the annoyance... (5, Insightful)

Em Emalb (452530) | more than 5 years ago | (#29138141)

How long will it be before someone turns the page in the news paper and Jimbo from Jimbo's Used Cars and Ammo starts screaming about his amazing auto deals (free ammo with every car!) in a VERY LOUD OBNOXIOUS TONE?

Not long, that's my guess.

Re:fun hacking? Er..no. Imagine the annoyance... (4, Informative)

qortra (591818) | more than 5 years ago | (#29138353)

I searched in vain for anything in the article that says something about sound. Even if the ad will have audio, I don't think it will last long in that form. From what I understand, the technology to put relatively cheap audio ads in print periodicals has been around for sometime - nobody uses them for a reason. It would make the periodical a menace for any environment where quiet is valued (e.g. doctor's office or library). Pure video, on the other hand, does not suffer from this problem.

Moreover, I'm sure that if they can make a small flexible screen, then can probably also make a small "unmute" button that allows the user to choose to listen to the ad.

Yes. With Sound. (4, Informative)

SeaFox (739806) | more than 5 years ago | (#29138997)

Yes, there will be sound, no you can't set the volume, yes it plays with sound when you first open it, this is an advertisement after all -- they want you to attract the attention of those around you.

You should check out the Wired article [wired.com] . It has a YouTube clip.

Re:fun hacking? Er..no. Imagine the annoyance... (3, Insightful)

Again (1351325) | more than 5 years ago | (#29138373)

How long will it be before someone turns the page in the news paper and Jimbo from Jimbo's Used Cars and Ammo starts screaming about his amazing auto deals (free ammo with every car!) in a VERY LOUD OBNOXIOUS TONE?

No need for Flashblock, just read with a hammer next to you.

Re:fun hacking? Er..no. Imagine the annoyance... (5, Funny)

gnick (1211984) | more than 5 years ago | (#29138681)

The only problem is that, at least in my experience, when I'm sitting down reading and spontaneously start pounding my lap with a hammer everyone looks at me like I've lost my mind. Anyone else have this problem?

Jimbo? Don't forget Sambo! (-1, Offtopic)

Anonymous Coward | more than 5 years ago | (#29138509)

If these are just like other commercials they will grossly over-represent minorities in a practice known as blonking. For example, blacks are 13% of the population in the USA but they appear in 90% or more of the TV commercials. So, somebody is compensating for something and that, ladies and gents, is what we call social engineering. Whenever you see a commercial with a white woman, a black man, and an Asian woman, you can say to yourself "My, what a nice artificially diverse group!" Isn't top-down social programming by means of subtle messages great? The politically correct types feel so guilty all the time that they think they are doing those "unfortunate minorities" a favor by being so patronizing towards them. Of course, it's still socially acceptable to bash white males and Christians, so we still have something like "niggers" we just don't call them that anymore and the identity of that group's members have changed, that way we can say we have advanced as a society.

Re:fun hacking? Er..no. Imagine the annoyance... (2, Funny)

R2.0 (532027) | more than 5 years ago | (#29138667)

"Jimbo from Jimbo's Used Cars and Ammo starts screaming about his amazing auto deals (free ammo with every car!) "

Really? How many rounds? And what caliber? And will they take my Prius in trade?

Re:fun hacking? Er..no. Imagine the annoyance... (2, Funny)

Em Emalb (452530) | more than 5 years ago | (#29138715)

Yes, really. a box, of 50, 9mm, and hell no, they won't take your Commie-Liberal Hippy wagon. Are you nuts?

Re:fun hacking? Er..no. Imagine the annoyance... (2, Interesting)

Hurricane78 (562437) | more than 5 years ago | (#29138809)

Wait for Goatse to appear on those ads!

I'm stunned it didn't already happened on one of those screens at Times Square in New York. But I'll get right to it. Just a sec... ;)

Hi, I'm Darth Harrington (4, Funny)

CMBJ (1278418) | more than 5 years ago | (#29139041)

INTERGALACTIC PROTON POWERED ELECTRICAL TENTACLED ADVERTISING DROIDS
INTERGALACTIC PROTON POWERED ELECTRICAL TENTACLED ADVERTISING DROIDS
INTERGALACTIC PROTON POWERED ELECTRICAL TENTACLED ADVERTISING DROIDS

Hi, I'm Darth Harrington of Darth Harrington's Intergalactic Proton Powered Electrical Tentacled Advertising Droids Emporium and Moon Base. Due to a garbled subspace transmission, I am currently overstocked on all Intergalactic Proton Powered Electrical Tentacled Advertising Droids, and I am passing the savings onto youuuuuuu!

Soon... Internet connection (4, Funny)

nomorecwrd (1193329) | more than 5 years ago | (#29138173)

Congratulations!! you are the 1.000.000 reader... push here to collect

Rechargeable batteries? (2, Interesting)

bytethese (1372715) | more than 5 years ago | (#29138183)

Wait, so they expect user to recharge the screen so that they can watch ads? Doesn't seem too effective and easy to pass over...

Re:Rechargeable batteries? (1)

Whyte Panther (868438) | more than 5 years ago | (#29138519)

The battery onboard is supposed to last for about 70 minutes of play. Assuming the mechanism for determining the pages are open works correctly, that should be sufficient for the average reader. And after a month the ads may no longer be relevant anyway.

Re:Rechargeable batteries? (0)

Anonymous Coward | more than 5 years ago | (#29138827)

So why rechargeable?

Re:Rechargeable batteries? (1)

Desler (1608317) | more than 5 years ago | (#29139265)

Because some weird person might want to watch an ad over and over and over and over for the next 40 years of their life?

So this (5, Insightful)

BigJClark (1226554) | more than 5 years ago | (#29138265)


So this is the best usage for this technology they can find? How about changing 300lb university textbooks into paper thin alternatives? Updating libraries to use this new technology, increasing the life of the books... etc etc

Ad's? How.... capitilist..

Re:So this (5, Insightful)

squoke (1447831) | more than 5 years ago | (#29138359)

Let the advertisers foot the bill for the technology. Eventually it will become cheaper and more efficient due to their use. Then academia can reap the rewards.

Re:So this (3, Insightful)

BigJClark (1226554) | more than 5 years ago | (#29138511)


Whens the last time you can think advertisters have footed the bill? Has the cost of your movie tickets dropped since they've introduced a half-hour of commericals into the movie theaters? Has the cost of your video games dropped since the inception of inline video game ad's?

Hardly. Relying on advertisers to lower the cost of new technology so that academia can reap its benefits is knowledge probably gained from an academic institute that is relying on advertisers to lower the cost of new technology.

Re:So this (2, Informative)

squoke (1447831) | more than 5 years ago | (#29139067)

Or........ we could look at the fact that the lion's share of the cost of a technology is wrapped into the conceptualization and production of the first unit brought to market. Then we could look at the fact that the cost of technology decreases as the "new hotness" factor wears off. Do you see where this is going?

Re:So this (1)

ArsonSmith (13997) | more than 5 years ago | (#29138893)

Hmm, let someone else pay for your products. how....socialist

Re:So this (2, Informative)

Dalzhim (1588707) | more than 5 years ago | (#29139233)

Advertisers don't pay the bill for you. In fact, you are paying indirectly for the ads by using your wallet. Whenever you buy a coke or a pepsi, a fraction of the price you paid ends up being invested in a publicity somewhere.

Re:So this (0)

Anonymous Coward | more than 5 years ago | (#29138577)

Ad's? How.... capitilist..

I AGREE.

Re:So this (4, Insightful)

east coast (590680) | more than 5 years ago | (#29138759)

So this is the best usage for this technology they can find?

They're the ones paying the bills. I know, how capitalistic of me. But that's the system in play.

How about changing 300lb university textbooks into paper thin alternatives? Updating libraries to use this new technology, increasing the life of the books... etc etc

Fantastic ideas. How soon can we expect for you to get the betas out? The great thing about capitalism is that if think this is a good idea for the technology you can make a play at being one of the first ones to market with the product. Why are you waiting for someone else to take up the cause? If you're waiting for the government to take the lead, which I'm guessing you are by slighting capitalism, you are going to have a long wait.

Capitalism has a really cruddy underside because someone has to lose for someone else to win but it's also this same reason that people step up to challenges such as this. Having an incentive to produce has worked out pretty well. You can still champion the idea if you want to do it for "ethical" reasons and give your profits away. No one is stopping you.

Re:So this (1)

BigJClark (1226554) | more than 5 years ago | (#29138857)


I'm merely making social commentary. I don't wait for the government for anything, and do my own amount of volunteer work around the community. But be rest assured, that if I had the brain capable of inventing a device, good or process of some sort that either

A) benefited the large group of people for free
B) Made me disgustingly rich

I would choose (a). No, I've never been put in that place, and no I don't ask you to believe me.

Re:So this (1)

east coast (590680) | more than 5 years ago | (#29138965)

All I'm really saying is that those who develop a technology should be allowed to get some benefit out of it. That was my social commentary.

And being rich doesn't mean that you can't help a large group of people. There are tons of win-win situations in technology. If I need to list some for you'll I'd have to first ask you to hand in your geek card.

Re:So this (1)

BigJClark (1226554) | more than 5 years ago | (#29139229)


This I know, from radio to television, internet to cars. Every time a new technology comes out, it seems to be subverted by advertisers. I guess its a necessary evil, one that I wish was holy unnecessary.

Re:So this (1)

Bill, Shooter of Bul (629286) | more than 5 years ago | (#29138993)

Ok, lets say you did invent this particular invention in your garage.
How do you implement it in a way that will benefit a large group of people for free?

Where the heck does the money for the factory or materials come from?

Don't get me wrong, I have a part time volunteer job. If you know of a better system for moving ideas from concept to communal good, I'm all ears.

Re:So this (1)

Tim4444 (1122173) | more than 5 years ago | (#29138885)

You mean make everything digital so we can just read it on our own devices? Wow! What if we call them "computers." We can even have portable versions called "laptops," "netbooks," and "e-readers." Oh, we could even distribute the copies digitally - we'll call it "Internet"!! I can hardly wait!!! Then all we'd have to worry about is big companies like Amazon deleting books that I've already purchased. But they'd never do that, would they?

I don't think finding uses for technology is what's holding us back.

Ad's? How.... unprofitable... for the news media anyway

Harry Potter?? (-1, Redundant)

Anonymous Coward | more than 5 years ago | (#29138269)

please remove the harrypotter tag and put a minorityreport one, for the sake of slashdot!

Let me know... (5, Funny)

squoke (1447831) | more than 5 years ago | (#29138271)

when Playboy starts using them.

Re:Let me know... (1)

Desler (1608317) | more than 5 years ago | (#29138341)

Do you need some penis pills, sonny?

Re:Let me know... (4, Funny)

Goaway (82658) | more than 5 years ago | (#29138505)

What's a Playboy? Is that like a Playstation?

Re:Let me know... (5, Funny)

Anonymous Coward | more than 5 years ago | (#29138747)

Sort of. The games are typically only one player though. And once you start playing, the game is over in a few minutes.

Re:Let me know... (0)

Anonymous Coward | more than 5 years ago | (#29138877)

Neither one is recommended for more than 4 hours of continuous use.

Re:Let me know... (4, Funny)

Rude Turnip (49495) | more than 5 years ago | (#29139291)

You'd have to be pretty experienced to last that long!

Re:Let me know... (1)

RichardJenkins (1362463) | more than 5 years ago | (#29138801)

A little, doesn't vibrate though.

Re:Let me know... (4, Funny)

networkBoy (774728) | more than 5 years ago | (#29139029)

yes, but for boys too young for the playstation. It's controller is much simpler, just a joystick.

Re:Let me know... (0, Redundant)

dubbreak (623656) | more than 5 years ago | (#29139253)

What's a Playboy? Is that like a Playstation?

Yes. But Playboy only offers single player action.

Pics? (0)

Anonymous Coward | more than 5 years ago | (#29138289)

Why is it that more often than not, articles about this sort of thing just go with a stock picture instead of the actual product being described?

Cost? (3, Interesting)

El_Muerte_TDS (592157) | more than 5 years ago | (#29138361)

Isn't this insanely expensive? I thought the return on ads was already very low. How is this going to be any better.

Re:Cost? (4, Insightful)

east coast (590680) | more than 5 years ago | (#29138507)

You kidding? People are going to buy this nonsense rag just for the novelty alone. They'll make a killing on sales and be able to charge more for other ads at the same time.

Re:Cost? (3, Funny)

zerosomething (1353609) | more than 5 years ago | (#29138837)

yea and i'll take 50 so I can get the screens and batteries to make my next Burning Man costume. Adds? I'll never see em I'll use the Mags to fuel my woodgas generator to recharge the batteries.

Re:Cost? (1)

Yvan256 (722131) | more than 5 years ago | (#29139125)

yea and i'll take 50 so I can get the screens and batteries to make my next Burning Man costume. Adds? I'll never see em I'll use the Mags to fuel my woodgas generator to recharge the batteries.

P.S.: please buy another 100 or so, then sell them on eBay for those of us not living in one of those two cities.

Re:Cost? (1)

Lawand (1345185) | more than 5 years ago | (#29139025)

Wait, the battery is rechargeable? If this is an ADVERTISEMENT in a paper magazine, why would you want to recharge it beyond the novelty? What good is this, and with a battery of 70min, wouldn't they ALL have no power by the time you get it off the shelf?

The battery might be charged using solar energy

Re:Cost? (1)

Itninja (937614) | more than 5 years ago | (#29138531)

Well I imagine for news of an add in Entertainment Weekly to trickle all the way down to us nerds, it's got to already be buzztastic in Hollywoodland. Sure it cost them several orders of magnitude more to run the ad, but I bet they will get the same in returns.

Re:Cost? (4, Insightful)

qortra (591818) | more than 5 years ago | (#29138655)

Exactly! I was going to say this if nobody else did.

I bet this is going to be a collectors item. Everybody in LA and New York will have to buy one. So, not only will EW get a huge sales boost, but there will be millions of people who are pushing, clawing, and begging just to watch the ads for their novelty. How many other ways can you get people to seek out your advertisement rather than have it forced upon them? I bet USA and Pepsi are paying through the nose for this.

Of course, the novelty aspect only works once. My guess is that we won't see this regularly until the technology becomes significantly cheaper (if even then).

Re:Cost? (1)

camperdave (969942) | more than 5 years ago | (#29138631)

It's an ad for e-ink advertizing technology.

So what toxic materials are in it (5, Interesting)

rminsk (831757) | more than 5 years ago | (#29138401)

What toxic materials are in this screen? Most of the magazines will end up in a landfill instead of being recycled by a proper electronics recycler.

Re:So what toxic materials are in it (0, Redundant)

sherriw (794536) | more than 5 years ago | (#29138561)

Just what I was about to say.

Oh mod points where art thou?

Article Light on Details (5, Interesting)

Silentknyght (1042778) | more than 5 years ago | (#29138405)

Seems great, but TFA seems light on details that would seem to come to most peoples' minds:

  • Is it actually an insert into the magazine, or is it part of a page, itself?
  • How durable is it? And its corollary:
  • How flexible is it?
  • Is it always on, or can you turn it off?
  • Wait, the battery is rechargeable? If this is an ADVERTISEMENT in a paper magazine, why would you want to recharge it beyond the novelty? What good is this, and with a battery of 70min, wouldn't they ALL have no power by the time you get it off the shelf?
  • Can I rip it out of the magazine and keep the screen/device and repurpose them for something actually useful?

FYI, here's what it does list:

  • Screen uses liquid crystal display (LCD) technology
  • Each is 2.7mm thick with 320x240 resolution Can store 40mins of video
  • Battery can be recharged via mini-USB
  • Rechargeable battery lasts up to 70 mins
  • Developed by LA-firm Americhip

Re:Article Light on Details (1)

Mal-2 (675116) | more than 5 years ago | (#29138553)

First of all that's 70 minutes of runtime. Standby wouldn't be nearly as draining.

I have to wonder though -- presumably one reads a magazine in reasonable lighting. Couldn't the ad be solar powered, with only a small battery to make sure it wakes up when it needs to?

Mal-2

Re:Article Light on Details (1)

Silentknyght (1042778) | more than 5 years ago | (#29138953)

First of all that's 70 minutes of runtime. Standby wouldn't be nearly as draining

I wouldn't expect the standby capacity of that to be much longer than the time it would take insert the device into the magazine, finish production, box up the magazine(s), and ship them to the point of sale. Can you imagine needing dozens upon dozens of USB power cords to recharge these things at your local bookseller? I'd imagine someone is paying for that kind of ridiculous service to ensure that this very expensive advertising venture delivers as promised to the target audience.

Re:Article Light on Details (1, Informative)

Anonymous Coward | more than 5 years ago | (#29139231)

I wouldn't expect someone like you to be commenting on an article like this when they clearly don't know what they're talking about. You'd know, right off the bat, from the article summary that it uses a mechanism similar to that of greeting cards with sound chips in them. That means THERE IS NO STANDBY MODE. It's either ON. OR OFF. The tab that is pulled when you open the card, and in this case... the advertisement fold itself, removes the complete power short that prevents the battery from powering the device at all.

You can't possibly think a battery is going to drain that fast. I have greeting cards from 3 years ago that still play the samples as loud as I first opened them. They're your standard CR232 cells inside... so they don't even recharge.

Re:Article Light on Details (1)

elrous0 (869638) | more than 5 years ago | (#29138657)

It's just a publicity stunt. Let me know when they can actually distribute these things en masse, and not just in a few hundred copies in two selected cities.

Re:Article Light on Details (0)

Anonymous Coward | more than 5 years ago | (#29139149)

Um few million copies.

Link to video demo (1, Informative)

Anonymous Coward | more than 5 years ago | (#29138907)

This is what it looks like [youtube.com]

Re:Article Light on Details (1)

blackbear (587044) | more than 5 years ago | (#29139035)

Wait, the battery is rechargeable? If this is an ADVERTISEMENT in a paper magazine, why would you want to recharge it beyond the novelty? What good is this...

Because if they didn't include a rechargeable battery then you would complain that "The damned thing doesn't even have a rechargeable battery! What good is this..."

Re:Article Light on Details (1)

Migraineman (632203) | more than 5 years ago | (#29139105)

From ECN: [ecnmag.com]

The inserts are being distributed to EW subscribers in NY and LA. Newsstands and other subscribers will get regular versions. The success of Video-In-Print could stimulate more widespread video print ads, but as of now, the prohibitive cost of these items (especially compared to traditional motionless ads) prevents wider distribution.

So don't expect to buy one off the shelf.

Hi, this is... (4, Funny)

ilkensai (1615567) | more than 5 years ago | (#29138431)

Hi, this is Vince with Slap Chop... watch this, you're gonna love my nuts...

Re:Hi, this is... (4, Funny)

chord.wav (599850) | more than 5 years ago | (#29138945)

Don't miss the Rap Chop [youtube.com]

It is believed that... (5, Insightful)

jonnythan (79727) | more than 5 years ago | (#29138495)

Best line I've read all day.

"It's believed the new technology will cost much more than normal print ads."

That's the kind of biting, insightful comment I love from big media.

The key question (4, Funny)

Zhe Mappel (607548) | more than 5 years ago | (#29138497)

How long before I can play Doom on my copy of Entertainment Weekly?

Re:The key question (1)

EkriirkE (1075937) | more than 5 years ago | (#29139185)

You though thtis, too?
Every time I see "320x240" as a resolution I think "Doom!"

Very effective in at least one area (4, Funny)

lumenistan (1165199) | more than 5 years ago | (#29138525)

The fools at the Academy for the Slightly Evil laughed at me when I introduced my doctoral dissertation proposal last month, but now look, the winds are shifting in my favor! This is going to go far to aid my goal of getting as many batteries as possible into the landfills that service Los Angeles and New York.

1. Average Joe gets/reads/disposes of newspaper
2. Batteries get dumped along with newspaper
3. ???
4. Profit!

Looks like I WILL get my D.Ev after all!

You know, (1)

zygotic mitosis (833691) | more than 5 years ago | (#29138543)

I see those fucking musical birthday cards, and now this, and I wonder what kind of metals are in those little batteries. We're not poisoning the land fills any more for this crap, are we?

I don't know if this is the product but... (2, Informative)

east coast (590680) | more than 5 years ago | (#29138585)

For your intellectual edification:

http://www.youtube.com/watch?v=w7GErbdNRrE

and they wonder why... (4, Insightful)

Tim4444 (1122173) | more than 5 years ago | (#29138605)

If newspapers devoted this much energy to the actual content and quality of journalism, maybe they wouldn't be hurting so much for revenue.

Re:and they wonder why... (1)

R2.0 (532027) | more than 5 years ago | (#29138981)

"Interesting"? Try "Funny [unintentional]": Entertainment Weekly isn't a newspaper, it's a glossy magazine. And, despite the lack of gravity of the subject matter, they cover it pretty competently.

Rip to DivX? (2, Funny)

Cryogenic Specter (702059) | more than 5 years ago | (#29138609)

Now we just need a way to rip the video to DivX and put it in a torrent on The Pirate Bay!

Harry Potter (1)

greymond (539980) | more than 5 years ago | (#29138629)

was first

but really this direction just seems like it is destined to fail because of cost and the lack of people already buying physical things to read.

Re:Harry Potter (1)

Rastl (955935) | more than 5 years ago | (#29139077)

Bzzt. Cultural reference fail.

Neal Stephenson got there before Harry Potter with The Diamond Age and e-paper.

I'm sure others will be along later with prior art. FYI - The Diamond Age was published in 1995 so go from there.

RIP Print Media (1)

swanzilla (1458281) | more than 5 years ago | (#29138635)

Nice try, but I'll continue to pass. For what it is worth, egotastic keeps me up (unintentional pun) with the only celebrity news that is worthwhile.

Yeah (1)

rodrigoandrade (713371) | more than 5 years ago | (#29138683)

Because paper mags are the ultimate means of conmmunication and we should all be spending millions of dollars on this booming new media!!

Just wondering, will the mags also be equipped with AdBlock??

Youtube video of the product... (4, Informative)

f8l_0e (775982) | more than 5 years ago | (#29138701)

Re:Youtube video of the product... (1)

Ephemeriis (315124) | more than 5 years ago | (#29138873)

That looks awfully bulky for a magazine insert...

Maybe it'd work as a standalone advertising pamphlet for some expensive toy... But as a magazine insert?

Yeah, I understand that folks will run out and buy this magazine just for the advertisement. Just for the novelty. But... The thing depicted in that video is easily as thick as a magazine.

Re:Youtube video of the product... (1)

Silentknyght (1042778) | more than 5 years ago | (#29139061)

Agreed. This isn't "video in print", this is "we've taken your typical hardcover book and put a ridiculously small screen with a bad interface inside it. Other content, what other content?"

If I a device like the one shown in the youtube vid, I'll just take one that's not bound in cardboard, thanks.

Re:Youtube video of the product... (0)

Anonymous Coward | more than 5 years ago | (#29138975)

Looks pretty chunky really. I can't image that in a zine.

help desk software [cynergysoftware.com]

Re:Youtube video of the product... (2, Insightful)

EkriirkE (1075937) | more than 5 years ago | (#29139275)

This is just a mock up, the video you see is edited in. As they pan/zoom around the video disconnects from the window.

Yeah. (2)

Black Parrot (19622) | more than 5 years ago | (#29138703)

...and will have rechargeable batteries.

In case you want to watch the commercials over and over again.

Good morning Jim (1)

Starteck81 (917280) | more than 5 years ago | (#29138709)

Looks like one of the Mission Impossible guys decided to go work for an ad agency. :-P

Re:Good morning Jim (1)

omnichad (1198475) | more than 5 years ago | (#29139115)

Oh great, so my magazine is going to burst into flames at the end of the ad.

Wasn't this done like two years ago? (1)

hesiod (111176) | more than 5 years ago | (#29138723)

First? I swear I read a /. article quite a while ago about this exact same thing... It was the cover of some magazine.

Recycling...? (1)

Itninja (937614) | more than 5 years ago | (#29138735)

So now, not only can I not toss the magazine into recycling without a thought, but in many municipalities it will be a crime to even throw it in the regular trash due to the electronics. Thanks Hollywood!

Re:Recycling...? (1)

Ephemeriis (315124) | more than 5 years ago | (#29138897)

So now, not only can I not toss the magazine into recycling without a thought, but in many municipalities it will be a crime to even throw it in the regular trash due to the electronics. Thanks Hollywood!

But it's ROHS compliant!

Just wait (1)

darCness (151868) | more than 5 years ago | (#29138817)

Until they're spread on sidewalks the way those little ad cards are now.

Until people complain that they're getting them in their mailboxes.

Until people complain that they opened their curtains and saw them stuck on the window, facing in.

Until they are on windshields and in clubs like flyers are now.

Until you hear the stories of people getting these things thrown at them by "drive by" marketers.

I can smell the lawsuits now.

Not more than a marketing trinket (0)

Anonymous Coward | more than 5 years ago | (#29138821)

but interesting as a step towards mediatronic paper.

Oh Yeah? (1)

Relic of the Future (118669) | more than 5 years ago | (#29138833)

Yeah, but how many click-throughs will it get?

Anonymous Coward (0)

Anonymous Coward | more than 5 years ago | (#29138839)

Am I the only one that sees the insane waste in all this???

Magasine rickroll (0)

Anonymous Coward | more than 5 years ago | (#29138855)

Cant I go into the shop with a laptop, plug it in and upload rickroll to these screens via the usb?

Any interesting Esquire e-ink hacks (4, Interesting)

EsJay (879629) | more than 5 years ago | (#29138859)

Esquire had an E-ink cover last year [slashdot.org] . Was there any interesting re-purposing?

Google tells me it was possible but I didn't find any interesting projects.

Re:Any interesting Esquire e-ink hacks (2, Informative)

Yvan256 (722131) | more than 5 years ago | (#29139169)

AFAIK that cover was fixed areas, kinda like those old LCD games, or a 7-segment display, etc. You can only turn areas on and off, it wasn't a pixel-based display.

Re:Any interesting Esquire e-ink hacks (2, Informative)

hippo_of_knowledge (445662) | more than 5 years ago | (#29139193)

I didn't bother to do anything with the issue that I bought, but I did notice that the thing kept going far longer than I expected it to. I think I bought the thing in September of last year and it was still going up until last week before giving up the ghost.

Esquire magazine (1)

gurps_npc (621217) | more than 5 years ago | (#29138891)

So, what's up with talking about the Esquire bit but still claiming it's the 'first' ever?

Meh... (2)

argosian (905196) | more than 5 years ago | (#29138971)

Let me know when full-motion color video comes to thin, flexible displays. eInk/ePaper isn't there yet and this doesn't even look like it's an advance in that direction, but rather off-the-shelf, conventional rigid LCD repackaged with a small battery and storage as a gimmick. Hardly more innovative than singing birthday cards.

Is there a point to this? (1)

orkybash (1013349) | more than 5 years ago | (#29139009)

Given how often I see articles claiming that "print media is in trouble, everything's online now", is investing R&D into video advertisements, not to mention increasing printing costs with this gimmick, REALLY the way to go? Are you trying to tell me that the only thing killing print media this whole time has been it's lack of flash ads!?

Wired Magazine Link (1)

Wisconsingod (995241) | more than 5 years ago | (#29139033)

Wired magazine has quite an extesive review of the magazine, reviewing many aspects, from chip maker itself, the audio, to the rest of the page

http://www.wired.com/epicenter/2009/08/cbs-embeds-a-video-playing-ad-in-a-print-magazine/ [wired.com]

Some side notes for those that don't RTFA.
Audio - yes there is audio, and quite loud they note
Chip Maker - Americhip (the first 5 seconds is an promo for the chip maker)
Depth - the chip itself is 1/4 inch thick, not exactly paper thin.
Market - Sending to select subsribers in LA & NYC

I am still curious about the environmental impact of this technology on the garbage world

Obligatory (0)

Anonymous Coward | more than 5 years ago | (#29139141)

Imagine a Beowolf cluster of video ads.

Imagine cardiac arrest from Grandma [youtube.com] .

Yours In Novosibirsk,
K. Trout

Sigh (1, Insightful)

cca93014 (466820) | more than 5 years ago | (#29139299)

What is the carbon footprint of this thing? I mean, jesus, I'm going to have some explaining to do to my daughter when she gets older about my generation and what it prioritised...

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