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Microsoft Poland Photoshops Black Guy To White One

kdawson posted more than 4 years ago | from the extreme-localization dept.

Microsoft 964

wanted writes "If you look at Microsoft's Poland business solutions Web site, you will probably not notice anything odd about the main picture. However, when you compare it with the original English version, you can see that someone decided that showing black people in Poland is probably not going to be convincing to business. They just Photoshopped the head of a white guy in for the black one, in an amateurish way, leaving his hand unchanged. (Here's a mirror in case something should happen to the original.)" We noted a few months back that the city of Toronto had done something similar.

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964 comments

HEIL HITLER FROM KRAKOW! (-1, Offtopic)

heil_hitler_Golazo (1625113) | more than 4 years ago | (#29196447)

Re:HEIL HITLER FROM KRAKOW! (-1, Flamebait)

Anonymous Coward | more than 4 years ago | (#29196825)

Nein!

Wirr ficked you prretty badly. Und without uns, die Rrrussians would have done das same. Jawohl!

Do you want uns to, uuum... visit... you again?

Frrrom das Deutsche Rrreich with love,

Adolf H. (Uum, nicht rrelated to das old guy von back then, mmkay?)

Dark Tan? (2, Funny)

Anonymous Coward | more than 4 years ago | (#29196449)

Perhaps it was just a spray on tan?

Even Stranger...... (5, Funny)

Anonymous Coward | more than 4 years ago | (#29196453)

is the white macbook in the picture......

Re:Even Stranger...... (0)

Anonymous Coward | more than 4 years ago | (#29196545)

Yeah, you're right. I'd recognise these macbooks anywhere ...

Re:Even Stranger...... (0, Redundant)

matria (157464) | more than 4 years ago | (#29196687)

Having a white iBook myself, I spotted that right away; the ports on the side certainly look like an exact match to me.

Re:Even Stranger...... (5, Funny)

yoyhed (651244) | more than 4 years ago | (#29196725)

Or the fact that the monitor isn't plugged into anything.

By the way, I'd already read this on a couple other news sites, and the bluntness of Slashdot's headline cracked me up. The other sites said something like "Microsoft hires racist marketing team". Then Slashdot steps in with "MS PHOTOSHOPS WHITE DUDE OVER SOME BLACK GUY".

Re:Even Stranger...... (4, Insightful)

Jurily (900488) | more than 4 years ago | (#29196899)

What surprises me is that the black guy had to go, while the asian is alright.

They couldn't just take a new fucking picture with Polish people on it, now could they?

Re:Even Stranger...... (0)

pete-classic (75983) | more than 4 years ago | (#29197013)

Microsoft still doesn't sell PCs, right? I'm typing this in a little white MacBook with XP installed. (Though I'm running OS X right now, as I do, in fact, the vast majority of the time.)

It's the best XP box I've ever had!

-Peter

Reality (0)

Anonymous Coward | more than 4 years ago | (#29196469)

Welcome to the world........

Re:Reality (0)

Keruo (771880) | more than 4 years ago | (#29196683)

Welcome to the world........

No.

Welcome to the digital world.
Unless you already expect that anything you see and hear from media sources can be manipulated, you will fail here.
Internet has brought massive volume of information available to common man when comparing back to say 1950s.
Sadly, the grade of information has degraded and best parts of it might appear to be hidden.
This requires people accessing the information to learn data mining techniques to tell the difference.
Using raw data will lead to disaster.

Re:Reality (3, Insightful)

Star_Gazer (25473) | more than 4 years ago | (#29196933)

That has nothing to do with the digital world, it just got easier. Stalin, Mao, Hitler, Che and Castro all had former "friends" who happened to fall out of grace removed from pictures in their times. But of course this is going back much more, way before the availability of photography. Media was never and will never be reliable in general.

And I would argue that using raw data to is the only reliable way to inform yourself, anything that has been selected, annotated or edited is the problem, bringing over a certain point of view which is not necessarily neutral. Of course, this will seldom be possible because you dont' have access to that raw data.

Know your market. (5, Insightful)

palegray.net (1195047) | more than 4 years ago | (#29196473)

The racism flag seems to get trotted out a little too often these days. Statistically speaking, are there a heck of a lot of black guys in Poland? Honest question, really. I dislike Microsoft for a lot of things, but the racism tag seems a little odd; I wasn't aware they had a reputation in that department.

Re:Know your market. (3, Insightful)

Digitus1337 (671442) | more than 4 years ago | (#29196535)

What parent is trying to say is that Microsoft isn't racist... Polish people are.

Re:Know your market. (3, Insightful)

Runaway1956 (1322357) | more than 4 years ago | (#29196635)

What you seem to be saying, is that targeting a specific market is somehow racist. If your market lives in a city of a million, and the black population is around 15, putting black faces in your advert isn't going to make sales. It will only make your advert look exotic, at best.

As I recall, Poland didn't have a civil war to free the slaves. Nor were a lot of Africans likely to immigrate to Poland during the days of the Soviet. Prior to the Soviet, Poland was more in the business of exporting people, rather than importing. Like, my great grandparents, for instance.

Before I leave, I've just got to say, fuck politically correct. It's from the soviet union, and has no business in the free world. Fuck politically correct again, and again, you communist bastards!

Re:Know your market. (4, Interesting)

FooAtWFU (699187) | more than 4 years ago | (#29196781)

Prior to the Soviets? During the Soviets, my dearly departed grandmother was "exported" from Poland to a Siberian labor camp (as was the rest of her family), mostly since her father was a war hero in the earlier Polish-Bolshevik war. (He got some of the townsfolk from the nearby village of to help pull a few big machine-gun caissons out of a ditch, and subsequently helped save the rear ends of the retreating Polish cavalry. I don't think the Soviets liked the family. Too much initiative.)

Re:Know your market. (1)

Runaway1956 (1322357) | more than 4 years ago | (#29196919)

I did gloss over the years of the Soviet. No disrespect meant - I am aware of the millions of people who disappeared into the salt mines, the forests, and the tundra of Siberia. A few were even American citizens. http://www.videofact.com/english/gulags7.htm [videofact.com] I can't remember the man's name right now, but one American pilot was finally freed some years back, and living in Chicago. I read an interview that he did with someone, but can't even remember who interviewed him.

Re:Know your market. (5, Interesting)

AHuxley (892839) | more than 4 years ago | (#29196791)

Poland like many parts of Eastern Europe did 'clean' up after ww2 by driving out anyone not Polish.
The last months of 1945-46 did let many parts of the Eastern Europe become very "homogeneous".
Decades later you can blame the Germans up to 45, the Soviets post 45.
In reality the locals did sort things out in a very permanent way.

Re:Know your market. (1)

Runaway1956 (1322357) | more than 4 years ago | (#29196871)

Citation? I'm aware of one war atrocity instigated by Poles against Jews during WW2. I know that being Polish doesn't make anyone an angel, but I'm simply not aware of the Poles driving anyone out of Poland.

Re:Know your market. (4, Insightful)

igny (716218) | more than 4 years ago | (#29196701)

Many Polish people may indeed be nationalist, they may be anti-semites, russophobes... but racists? There are just not so many black people in Poland. Microsoft was probably right thinking that having black people in the ads would not connect in a 99.9% white population.

Re:Know your market. (2, Insightful)

Thantik (1207112) | more than 4 years ago | (#29196783)

I hate to be so blunt...

Then why'd they leave the asian guy in there? There a lot more asians in poland than blacks?

Re:Know your market. (2, Informative)

jameskojiro (705701) | more than 4 years ago | (#29196863)

Because some Polish folks have Asia based blood in them, thank you, Genghis Khan you insufferable bastard!

Re:Know your market. (4, Insightful)

Jurily (900488) | more than 4 years ago | (#29196843)

There are just not so many black people in Poland.

Mod parent up. People in Central Europe don't give a shit about USian prejudices. We have our own.

Do you hate gypsies?

Re:Know your market. (1)

at_slashdot (674436) | more than 4 years ago | (#29196913)

The tag of the ad is "Empower your people" (my bold). It's not likely that the Polish people would think that the ad is targeted to them if it includes blacks (when there are probably only 50 blacks in the entire Poland), but at the same time it's strange the that the Asian guy was left alone, I doubt there are more Asians in Poland than blacks.

Re:Know your market. (0)

Anonymous Coward | more than 4 years ago | (#29196759)

Yeah, Microsoft just caters it's marketing material to racists.

Re:Know your market. (4, Insightful)

larry bagina (561269) | more than 4 years ago | (#29196603)

Statistically, what are the chances of a perfect diversity trifecta of asian guy, black guy, and white woman? In an ad, pretty good. In real life, not so much.

Re:Know your market. (5, Funny)

MrKaos (858439) | more than 4 years ago | (#29196679)

Statistically, what are the chances of a perfect diversity trifecta of asian guy, black guy, and white woman? In an ad, pretty good. In real life, not so much.

Rule 34?

Re:Know your market. (1)

MaerD (954222) | more than 4 years ago | (#29196693)

Statistically, what are the chances of a perfect diversity trifecta of asian guy, black guy, and white woman? In an ad, pretty good. In real life, not so much.

Until they walk into a bar, and a punchline runs them all over.
But seriously I'd have to say the company I work for is pretty diverse. I've been in several meetings with 3 or more races easily represented with only 4 or 5 people in the room.

Re:Know your market. (5, Funny)

yoyhed (651244) | more than 4 years ago | (#29196761)

My favorite from Microsoft was for Visual C++ Express Edition. They used to have a couple of 17-18 year old Asian girls smiling and pointing at a computer screen as the headline picture for Express Edition's website. Who smiles and laughs at code with a friend anyway? Not hot Asian chicks.

Re:Know your market. (0)

Anonymous Coward | more than 4 years ago | (#29196823)

My favorite from Microsoft was for Visual C++ Express Edition. They used to have a couple of 17-18 year old Asian girls smiling and pointing at a computer screen as the headline picture for Express Edition's website. Who smiles and laughs at code with a friend anyway? Not hot Asian chicks.

Of course not. They're too busy having a box lunch.

Re:Know your market. (0)

Anonymous Coward | more than 4 years ago | (#29196911)

Statistically, what are the chances of a perfect diversity trifecta of asian guy, black guy, and white woman? In an ad, pretty good. In real life, not so much.

Tiger Woods with a sex change could be an advertisers wet dream.

Re:Know your market. (-1, Troll)

JordanL (886154) | more than 4 years ago | (#29196613)

Any story about any corruption in any level of government OR the private sector gets tagged "Republicans".

This is just slashdot...

Re:Know your market. (2, Insightful)

hjf (703092) | more than 4 years ago | (#29196699)

writing from Argentina here.

Here we don't have many black people (black as in african, but there are dark-skinned people). So it's weird here to see an ad in which a black guy is just "sitting there". you don't see that in the office. the ad is supposed to be something people can relate to, and if you're not used to seeing black people, you find it weird.

should microsoft make a different ad, featuring white people, for poland? probably. should they photoshop-out the black guy? that's pretty lame really.

Re:Know your market. (-1, Flamebait)

MightyMartian (840721) | more than 4 years ago | (#29196793)

What the fuck? Is Poland on the fucking Moon or something?

"Oooh mommy, this ad scares me. What's the strange dark alien person doing there?"

Let's be blunt. Poland is a backwards place. Most Poles happily stood by as the Nazis pretty much emptied the country of its Jewry (despite the fact that the Nazis thought the Poles little better). Anti-semitism is rife, as is homophobia.

Re:Know your market. (2, Informative)

travisb828 (1002754) | more than 4 years ago | (#29196705)

They left the Asian guy, but you do have a point. When Clinton addressed the Serbian people back in the 90's they made him a little extra pasty for the audience.

Re:Know your market. (5, Informative)

Anonymous Coward | more than 4 years ago | (#29196735)

I grew up in Poland (81-93). And yes there was very little diversity in our population especially coming out of the communist era, where Russian mandate purged Poland of almost all non-Natives. Which considering what they did to countries like Estonia, Latvia, and Georgia I consider generous! I would say given my experience it's not that Polish people are racist, it's more that racism is a very new concept. Having had grown up in a totally homogeneous society, I could not even conceptualize any other kind of a society. I did not consider attacking anyone just because they were different. The few people I did see that were Asian or African only invoked extreme curiosity in me.

Then as communism fell the wave after wave of immigrants started to hit Poland. They could be seen begging for money on streets of all of our major cities. Not even sure where all of them were coming from, only thing that was apparent was there somewhat darker hue. These immigrants stoked all kinds of nationalistic feelings amongst my people, and often were met with violence. To understand such a strong response you must consider that prior to the fall of communism for many years (since the end of WW2) the word Pole was synonymous with Slavic and Catholic. There was no variation. So in essence it was as if the collective being of our society was under attack. Xenophobia was a very natural response (in a Human sense), and I believe it prevails to this day.

Re:Know your market. (5, Insightful)

lennier (44736) | more than 4 years ago | (#29196841)

Speaking for myself, as a New Zealander, when I see African-looking people as the carefully-selected diverse-skin-tone group for a posed ad -- as opposed to Pacific Island or Asian, which are the faces we really see here -- it automatically makes me think "American". It's roughly the same effect as having people wearing cowboy hats and speaking in a twang.

And that's generally an instant negative effect. It means you're saying "1. We're not a local company. 2. We're owned by some big American corporation you've never heard of who's never heard of you. 3. We're either too out of touch or too lazy to produce localised ad cop. 4. We're probably not going to localise any other resources for you, just design a one-size-fits-all media set in Texas and print 'em in China. 5. We're not going to listen to anything you have to say or care what your market segment thinks. 7. But we did run our media buy past our New York-based sensitivity screening group, so yay diversity!"

Re:Know your market. (3, Informative)

bz386 (1424109) | more than 4 years ago | (#29196851)

Mod parent up. People that regard this as racist have probably never been to Poland or any other Eastern European country. For historical reasons, you will very rarely see black or Asian people in any of those countries. Having an ad with a black person is just not believable. Personally if I saw a local add like that in my home country it would immediately say "ah, this is obviously a US add, so the product is probably very US centric", simply because the ad shows a black person. This is not racist, it is just a fact. Americans probably don't notice it, but for "political correctness" reasons many American publications always made sure that every group of people they showed always had a mix of races/types of people. If you ever watched a cheap teen movie that has a story about some group of kids, the group would always have some white kids, one of them being fat, at least one Asian guy and at least one black guy. Not having this combination of races/types of people in the movie would be considered politically incorrect in the US. Seeing a group of people of mixed races is an everyday and normal thing. Seeing a group of people of mixed races in Eastern Europe is a rare occurrence, so a picture with a black person will immediately tell you that the picture was most probably made outside of the country. Imagine an ad showing a couple driving to work in a car - a Volga Coupe [kanjidic.com]. Would this ad be believable to you if it was shown in the US? No, because you would never see that car driving down an American freeway. What the ad does show is that Microsoft is cheap. Instead of taking a new photo, adopted to the local market, they just photoshoped an existing one - badly.

Re:Know your market. (1)

Higaran (835598) | more than 4 years ago | (#29196923)

http://en.wikipedia.org/wiki/Polish_census_of_2002 [wikipedia.org] If you look at the last census, there is probably a few black people, but the don't come from any african nation. The are probably from the british and americans, or possible greek, itialan or russians. Being from poland myself, I can gurantee that the few that are in poland are mostly in the larger cities, and not any of the small farms.

Re:Know your market. (5, Funny)

CharlyFoxtrot (1607527) | more than 4 years ago | (#29196965)

The racism flag seems to get trotted out a little too often these days.

Come on. Everyone known those stupid polacks are dirty racists :o)

romney? (1)

s4m7 (519684) | more than 4 years ago | (#29196477)

they already fixed it. BORING!

Is the white guy they shopped in a lookalike for mitt romney or is that my imagination?

Re:romney? (4, Funny)

bendodge (998616) | more than 4 years ago | (#29196925)

Notice that they fixed it so hastily they forgot to extend the orange bar for the text like they did the first time around.

Simple answer perhaps? (1)

tx_kanuck (667833) | more than 4 years ago | (#29196491)

Maybe they just didn't have distribution rights for that models images outside of North America? Always possible that is what happened, and it didn't get caught until late enough that it was cheaper to photoshop then reshoot.

I know, I know, how dare I give them benefit of the doubt.

I would have put a 14" dong on him. (2, Funny)

Anonymous Coward | more than 4 years ago | (#29196497)

If you're going to doctor it, at least have some fun with it....

Re:I would have put a 14" dong on him. (1)

Frosty Piss (770223) | more than 4 years ago | (#29196527)

If you're going to doctor it, at least have some fun with it....

I think someone had a little fun placing a white MacBook in a Microsoft add...

Re:I would have put a 14" dong on him. (0)

Anonymous Coward | more than 4 years ago | (#29196581)

It's an ADvertisement not an ADDvertisement.

Re:I would have put a 14" dong on him. (-1, Flamebait)

Anonymous Coward | more than 4 years ago | (#29196649)

And you're a FUCKtard.

Who else was epecting (4, Funny)

Techman83 (949264) | more than 4 years ago | (#29196503)

That the guy had actually been "photo shopped" white, rather then just a different person!

Re:Who else was epecting (0)

Anonymous Coward | more than 4 years ago | (#29196553)

I totally was! I was like: "They aren't the same guy? :(".

Re:Who else was epecting (0)

Anonymous Coward | more than 4 years ago | (#29196661)

Totally! This crap isn't even worthy of idle, which says a lot!

50th Anniversary of Black Like Me (2, Funny)

theodp (442580) | more than 4 years ago | (#29196513)

Maybe it's Microsoft's way of celebrating the 50th anniversary of the writing of Black Like Me [wikipedia.org].

Re:50th Anniversary of Black Like Me (2, Funny)

Runaway1956 (1322357) | more than 4 years ago | (#29196673)

Hell, I thought Bill Clinton wrote that book. (How many people are awrare that Clinton was a mutant? He combined all of the white man's worst traits with all of the black man's worst traits, with a few of women's worst traits spliced in to make him everybody's bitch.)

Re:50th Anniversary of Black Like Me (0)

Anonymous Coward | more than 4 years ago | (#29196837)

Are you naturally a moron or do you work at it?

This happens all the time... (4, Informative)

Anonymous Coward | more than 4 years ago | (#29196517)

http://photoshopdisasters.blogspot.com/

Re:This happens all the time... (1)

houstonbofh (602064) | more than 4 years ago | (#29196645)

Thank you for that... I will now have one more not-work thing to do at work tomorrow. :)

Re:This happens all the time... (1)

supernova_hq (1014429) | more than 4 years ago | (#29196875)

Agreed, Every week I see a white guy photoshoped out and replaced by a black/asian guy to meet "diversity standards" and the ONE TIME they do it the other way around, kdawson has a bird! I honestly believe that the only part of the internet that kdawson actually SEES are the articles people submit to him....

Just like MSNBC: changing black people to white (5, Interesting)

Anonymous Coward | more than 4 years ago | (#29196525)

They changed a black guy into a white guy, but they used cropping.
A black man took a gun to an anti-Obamacare rally. MSNBC showed his picture, or at least a picture of his shirt and gun (no hands or head), claimed it was a white guy and that he was motivated by racism.

Link here: Instapundit [pajamasmedia.com] and Afterburner video [pjtv.com]

Re:Just like MSNBC: changing black people to white (0)

Anonymous Coward | more than 4 years ago | (#29196691)

B.S.

Re:Just like MSNBC: changing black people to white (0, Troll)

Anonymous Coward | more than 4 years ago | (#29196889)

Thanks for the laughs, that site is the best satire i have seen-Oh wait, they are for real? You are kidding me.

I am still enjoying the thrashing about of the racists and rednecks, watching them throw wild accusations that are to say the least paranoid delusions is a bonus!

PC BS (0)

Anonymous Coward | more than 4 years ago | (#29196543)

PC BS got to stop. How many black guys do you thin you would you find in Poland?

Can't really bitch except for the quality (1)

smchris (464899) | more than 4 years ago | (#29196565)

And the racial overtones. When I was asked whether I could "do something" on a job, I've cut out the middle man of a standing trio because that was the image they wanted from that event so they could write about it. Would like to think I did a better job, and I've always figured I wasn't the first and only person doing it. Photographs just aren't a reliable chronicle of events anymore. At least not at a naive glance.

He doesn't even look black (1)

_merlin (160982) | more than 4 years ago | (#29196569)

Let's assume for a moment that the darker guy is, in fact, the original, and that he wasn't shopped in for political correctness in the American market. The guy doesn't even look "black" to me - "black" meaning African for the most part. He looks more like someone of south Asian descent (India, Sri Lanka, Pakistan, Bangladesh, etc.).

Re:He doesn't even look black (1)

mortonda (5175) | more than 4 years ago | (#29196611)

Well, if he wasn't the original, then they remembered to shop the hand in the first but not the second... talk about mixed race.... lol

Saving a few bucks (1)

quarterbuck (1268694) | more than 4 years ago | (#29196589)

May be they were trying to save a few bucks and cheaply localizing the picture? Can't find anything racist in it.
Anyway, they have now changed it back [microsoft.com] which is actually funny. There are only about 4,500 African people in Poland whom wiki funnily enough calls African Americans [wikipedia.org]. Reading the wiki text seems to indicate that 4,500 is indeed the total Black people count in Poland and not African Americans.

Re:Saving a few bucks (1)

rudy_wayne (414635) | more than 4 years ago | (#29196633)

There are only about 4,500 African people in Poland whom wiki funnily enough calls African Americans.

Maybe because African-Pollocks would be more offensive?

Re:Saving a few bucks (0)

Anonymous Coward | more than 4 years ago | (#29196869)

There are only about 4,500 African people in Poland whom wiki funnily enough calls African Americans.

Maybe because African-Pollocks would be more offensive?

Won't somebody please think of the jokes?

Re:Saving a few bucks (1)

blazer1024 (72405) | more than 4 years ago | (#29196707)

If they changed it back... how do we know it wasn't a defacement hack intended to get some cheap laughs at the idea that Microsoft is racist in Poland?

I mean, that photoshop was bad enough that I could expect it from a 14 year old script kiddie... but not even the most rushed "pro" job.

Re:Saving a few bucks (1)

Runaway1956 (1322357) | more than 4 years ago | (#29196831)

I took the liberty of editing the wikipedia - and signed it while doing so. Some moron obviously thinks that African American applies to anyone and everyone who isn't white. I notice the lack of citations for statements in the article. Duhhhh

Well, it IS the evil empire and all. (0, Flamebait)

hitmanWilly1337 (1034664) | more than 4 years ago | (#29196593)

Ok, honestly, is anyone actually surprised by anything these guys do anymore? I mean, c'mon, if it makes them a buck they'll do it. Be it trying to drive competition out of business, stealing good ideas from smaller companies and screwing them up, etc. Seriously, it wouldn't surprise me if they tried to patent the use of a mouse if they could. I mean, MS didn't get the name "evil empire" by being ethical.

Nothing new (1)

deodiaus2 (980169) | more than 4 years ago | (#29196607)

I watched George Pal's "When World Collide" as well as a bunch of other movies ("War of the Worlds", "The Time Machine") from the 1950's. It is funny how the world (now and in the future) is inhabited only by beautiful white women blonds and while Anglo Saxon men.

Re:Nothing new (0)

Anonymous Coward | more than 4 years ago | (#29196717)

In an ideal world, there are no fat chicks or minorities.

Re:Nothing new (0)

Anonymous Coward | more than 4 years ago | (#29196787)

Context - including time frame - is everything. In the fifties white women and men were the overwhelming population in Europe. Those white Europeans opened their doors pretty open for refugees all over the world, including Africans, Asians, Indians. Most of those countries never had black slaves during their history. I am pretty sure that in Asian, African, Indian cultures from the past you don't find too many white people in their art. The current mixed population is a relatively recent event in history. Movies, books, etc., now even politics did catch up relatively quickly. It's pointless to be judgmental out of context.

Who cares? (0)

Anonymous Coward | more than 4 years ago | (#29196669)

Marketing ...... demographics.
Big deal.

They broke the ethnic spread! (1)

NoobixCube (1133473) | more than 4 years ago | (#29196681)

They had the obligatory white woman, the Asian man, and the black man in the original photo. Now you have a white woman, a white man, and an Asian man. The ethnicity is unbalanced! How will we know they treat all people equally? How will we feel safe in a world where we can't see diversity?!?! Real diversity comes from the colour of your skin, dammit!

What about the Asian guy? (4, Insightful)

bahamlabs (60506) | more than 4 years ago | (#29196695)

If they Photoshopped in a white guy over the black guy, what about the Asian guy? I mean, how likely are you to see a Korean guy walking the streets of Poland? ( Or maybe I just don't know the streets of Poland).

Re:What about the Asian guy? (1)

at_slashdot (674436) | more than 4 years ago | (#29196967)

Is probably much more likely to see an Asian guy in a foreign firm in Poland... let's say Samsung, LG, Honda, Toshiba, Mitsubishi, etc ... don't know off-hand of any African company that might invests in Poland. As for American companies I would guess that that the percentage of blacks sent oversees is probably lower than the percentage of blacks in the general population, so I doubt Polish people when they think of Americans they think of blacks (while the reverse might be true, but the ad was about "Empowering your people" not "Empower American people")

But I also guess that the Asian guy was left there because he blends better, color is more striking than other racial features.

Was i the only one that ROFL'D? (1, Funny)

Anonymous Coward | more than 4 years ago | (#29196721)

I literally was on the floor dieing when i saw this...

It's just the same (2, Insightful)

lsolano (398432) | more than 4 years ago | (#29196757)

Both pictures are just the result of what a marketing department researched out that sells.

The black man in the US pictures DOES NOT mean that they're not racist, not at all. I'm not saying that they are racist either. He's there because he can help to sell more.

That's it.

We all have seen those TV adds, that, no matter what is being sold, show a Latin, an Asian and a black child just to appear that they have evolved into a society when stupid racism times are long gone.

Races are just resources to sell, from a marketing point of view.

Just in case I'm Latin and yes, I took already my diazepam pill ten minutes ago.

Black guy? (3, Interesting)

Jerrei (1515395) | more than 4 years ago | (#29196777)

I see an ugly guy being photoshopped into a good looking one. What does race have to do with it?

Re:Black guy? (1)

Bob_Who (926234) | more than 4 years ago | (#29196973)

I see an ugly guy being photoshopped into a good looking one. What does race have to do with it?

Why was there an ugly guy in the first place? Maybe he was Polish.

Photoshopping Real Life (2, Informative)

DynaSoar (714234) | more than 4 years ago | (#29196801)

Around 20 years ago someone arranged a 'living flag' ceremony on Mount Trashmore in Virginia Beach, Virginia. Invitations went out to any and all military people stationed in the area, an enormous number of potential attendees. People showed up, the event was held, photographers took pictures. After, the phone company wanted to use some of the photos for the covers of the phone book. Upon examination it turned out that very few non-white persons had attended. The phone company couldn't see their way clear to use pictures of reality, so they held a bogus living flag event with a mix of non-whites of much greater proportion that in real life, and even in the military. (I suppose that of real life makes you then it may do the same for the basic, well devised lie, so the best way to prevent this uncomfortable feeling is to lie real big.) Those pictures got used. People who attended the event found out and publicized the fact, but after the initial splash the matter remained known but non-newsworthy. Also after, I was told but can't confirm that some of the photos were altered to increase the female presence and to make some of the people more attractive.

He was originally white anyway (1)

Overunderrated (1518503) | more than 4 years ago | (#29196859)

Who cares, it was originally a white guy that got photoshopped into a black guy anyway. Yay forced diversity!

Re:He was originally white anyway (1)

cyn1c77 (928549) | more than 4 years ago | (#29196969)

Who cares, it was originally a white guy that got photoshopped into a black guy anyway. Yay forced diversity!

Seriously! Neither of those pictures looks right. The black guy's head is gigantic relative to his body and his wrist is a different color than his hand. The white guy looks even worse with that thick neck and his head is pointing the wrong way relative to his chest. He looks like Tyrannosaurus Rex.

And don't get me started on the Asian guy and the woman with those crazy smiles.

I mean come on, who smiles at a business meeting (while using Microsoft products at that)!?!?!? As far as I am concerned, those people are all either either child molesters looking at kiddy porn or aliens with people suits on.

Corporate Culture Shows Its True Colors (1)

Bob_Who (926234) | more than 4 years ago | (#29196955)

Whatever color your money wants it to be! There's no principle too low for your green backs baby! Everyone can be equally insulted !

it's a fake (0)

Anonymous Coward | more than 4 years ago | (#29196975)

Fake. It's the black guy in the live version.

Flourishing white-power movement... (0)

Anonymous Coward | more than 4 years ago | (#29196979)

Nothing that surprising, really. For those that are not familiar with the region (Poland & east Europe in general) the following might come as a surprise but there is in fact a flourishing white-power movement stretching from Latvia in the north to Greece in the south. (Yeah, I know, Greece!? After getting all that âoecolorfulâ Ottoman "action" for nearly a thousands years the Greeks have NOW started worrying about the 'purity' of their blood?) The most prominent epicenters are Hungary and Poland.

Anywho, newspaper articles describing harassment, beatings, and even murder of university students or immigrants from African, middle eastern, or even south American nations is an everyday occurrence. Heck, some of these white-power movement have moved up from simple street hooliganism to political activism. Some have started their own parties and have actually taken some power here and there, others have infiltrated other already existing parties. Usually existing âoeChristian Democraticâ parties on a national level (There is one in EVERY nation in the EU) or smaller regional "agri" parties on the provincial level.

Who really cares? (2, Insightful)

Erythros (140001) | more than 4 years ago | (#29197003)

The biggest question is.

Who gets offended by these marketing tricks?
Is it whites, blacks, or the target market?

In thi s example the black guy was replaced, in the previous example the white guy was replaced. Both times I couldn't care less.

Some people get so offended if there is the slightest bit of "racial" incorrectness. Either this or they want to take a stand on something, anything, and this is the most convenient, sensitive issue they can find.

Frankly I am offended most by advertising in general. Specifically those that try to promote something that is unrealistic. ie: Weight loss PILLS, Drug companies telling everyone they have restless leg syndrome or the like. Who cares that the actors in an ad get swapped for another. Again these are paid actors/models. The photo is the property of the ad company or product's company and they are free to do with it what they want. There is nothing politically incorrect about the swap.
"Stand up" for real issues or take the easy route and pop an Enzyte.

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