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How Much Is Your Online Identity Worth?

timothy posted about 5 years ago | from the probably-worth-more-as-meat dept.

Crime 199

itwbennett writes "Answer a few questions about your personal Internet use, and a new tool from Symantec will calculate your net worth on the black market. You'll get three results: how much your online assets are worth, how much your online identity would sell for on the black market, and your risk of becoming a victim of identity theft. The tool is intended to raise consumer awareness about cybercrime, said Marian Merritt, Internet security advocate for Symantec. It's unlikely the average consumer would read an Internet Security Threat Report, she added, but a simply illustrated example might get the same point across. 'It's shocking how little value criminals place on your credit card,' she said."

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This tool is intended... (4, Insightful)

BaCkBuRn (621588) | about 5 years ago | (#29381439)

... to make more $$ for Norton. When will the shameless plugs ever end?

Re:This tool is intended... (3, Insightful)

sopssa (1498795) | about 5 years ago | (#29381505)

Seems its going really bad for Symantec, with all their stupid spammy marketing efforts..

Just earlier we had this http://tech.slashdot.org/story/09/09/04/1648254/Symantec-Wants-To-Use-Victims-To-Hunt-Computer-Criminals [slashdot.org]

So now its not just bloat software, but they're going to spam us with stupid things? Instead of actually doing whats needed, lightweight and protective antivirus?

Re:This tool is intended... (4, Insightful)

gnick (1211984) | about 5 years ago | (#29381949)

What I really liked about their plug was this (FTA):

Cybercrime is now larger than the international drug trade...

I don't have numbers, but my B.S. meter is going off the charts. I humbly request a definition of "bigger". If they mean that more people are affected by cybercrime than are directly involved in the international drug trade, then OK. But if you count even indirect supporters of the drug trade, that falls apart - They claim 10 million people were victims of cybercrime last year - You can't tell me that there are fewer than 10 million people supporting the illegal drug trade right now. No way. Even if they're talking about $$, I still call shenanigans - The drug trade is BIG money. If somebody has numbers contradicting that balance, please share, but that quote reeks of FUD.

I realize that I'm demanding citations without providing any - It still sounds fishy.

Re:This tool is intended... (4, Informative)

QRDeNameland (873957) | about 5 years ago | (#29382069)

Your BS meter appears to be functioning correctly.

Over eleven years ago (1998), the UN reported that "illegal trade in narcotics has a captive market of about 190 million addicts and users worldwide, and is estimated to be worth more than 400 billion dollars a year". (source [hartford-hwp.com] )

"No way" by one or two orders of magnitude, I'd say.

Re:This tool is intended... (4, Informative)

yuna49 (905461) | about 5 years ago | (#29382117)

This idiocy seems to trace back to a woman who once worked for the Treasury Department and made this claim to a Reuters correspondent at a conference in Riyadh in 2005.

http://threatchaos.com/2009/03/evolution-of-the-cyber-crime-exceeds-drug-trade-meme/ [threatchaos.com]
http://blogs.zdnet.com/threatchaos/?p=480 [zdnet.com]

In its PR release [marketwire.com] , Symantec justifies this claim with a footnote to "Source: US Department of Treasury."

Re:This tool is intended... (4, Funny)

Shotgun (30919) | about 5 years ago | (#29382129)

What I really liked about their plug was this (FTA):

Cybercrime is now larger than the international drug trade...

I don't have numbers, but my B.S. meter is going off the charts. I humbly request a definition of "bigger".

What they mean is that they weighed people affected by identity theft and those affected by drug crimes. Have you seen the state of crack or meth addicts lately? Those guys don't weigh nuthin', compared to the pizza eating geeks getting ripped off on the net.

Re:This tool is intended... (1, Insightful)

Anonymous Coward | about 5 years ago | (#29381791)

When anyone can pose as you online, or accuse you of anything online, or invent anything about you that they want online, or post fake-ass complaints about individual people simply because they're angry at them on extortion sites like rip-off report... then your identity is worthless. You are always just one stalker or one angry upset person away from having your whole integrity and personality and trust destroyed online. And since Google will just as well rank some angry ex girlfriend or stalker or mentally unstable banned user of your own web site or anything else higher than your own content, you can't hide behind obscurity and hope that future girlfriends, boyfriends, family, friends, employers, and others won't stumble onto it and have no way to determine if the comments are from legitimate sources or deranged assholes looking to hurt you in the most destructive yet passive way they can... and all without any legal recourse.

So what is your online identity worth? Pretty much nothing.

Worth (1)

sopssa (1498795) | about 5 years ago | (#29381443)

How Much Is Your Online Identity Worth?

So we should all post it here for them to hack us? :)

How much? They'll tell you how much. (1)

Romancer (19668) | about 5 years ago | (#29381475)

It's worth as much as Symantec tells you it's worth!

Ha!

Re:How much? They'll tell you how much. (3, Interesting)

commodore64_love (1445365) | about 5 years ago | (#29382351)

This was just a way to sell their software. When I said I had a "security suite" to protect my accounts they rated me as "low risk" but when I changed the answer to "no security" than they rated me high. I'm surprised they didn't have an instant popup to sell me their program.

This is just like the insurance companies who make it sound you'll be run-over by a car or hit by a falling ladder, as soon as you step outside your home. Exaggerating a person's risk is a scam to get your money. That's all it is. "Oh yeah you need to buy this, else you will be SCREWED!!! Hahaha." "OMG I'll take it!" "A wise decision madam."

Ch-ching.

Re:Worth (2, Interesting)

mcgrew (92797) | about 5 years ago | (#29381685)

I'm still waiting for TFA to load, but TFS doesn't sound much like the headline.

----

Ok, it loaded. It doesn't say much more than TFS. But I think its "online identity" thing is misleading; they're not talking about "mcgrew", they're talking about "McGrew"; in other words, your OFFLINE identity. After all, you don't log into your bank with a pseudonym.

I couldn't get the risk assessment tool to load at all. Since I don't do any business on the internet (I even used a paper check mailed to Canada for my domain when I had a web site) I don't think I'm at much risk at all. I'm more at risk of somebody going through my trash.

Re:Worth (1)

gnick (1211984) | about 5 years ago | (#29382165)

I'm more at risk of somebody going through my trash.

I think people really underestimate dangers like that. We had a secretary who refused to use her purchase card over the Net (phone only) - Presumably the same with her personal cards. Why would you trust the integrity of some random voice on the other end of the phone more than an automated system? Not to mention trusting business owners to responsibly take care of your digits instead of leak them (intentionally or negligently)? I just take comfort that my liability is low on the cards I use and try not to let the dangerous numbers leak.

I think my biggest liability right now (barring kidnapping for ransom or some random thing like that) is somebody stealing my wife's SUV...

Re:Worth (1)

mcgrew (92797) | about 5 years ago | (#29382385)

Considering how dangerous SUVs are; more people die per 100,000 miles in an SUV than any other vehicle because of their non-unibody construction, lack of crumple zones, top-heaviness, poor handling and braking due to their weight, and considering how much it costs to fill one, if anybody steals her SUV they're doing you both a favor.

I was thrilled when the Evil-X bought an SUV!

Re:Worth (1)

gnick (1211984) | about 5 years ago | (#29382631)

Hey, if you were in the cross-hairs when I suggested that a more practical solution for her might be a station-wagon, you'd have bought her whatever she wanted too! Still, at this point we're in that golden zone where having it stolen would suck for both us and the criminal.

Still, most credit cards hold a liability of about $50 for the user, typically waived by the issuer in the case of fraud. Why do we sweat that when we've got at least $10k parked overnight in our drive-way. Sure, it's easier to steal CC#'s en masse, but as an individual I just do due diligence and don't sweat it.

Re:Worth (1)

FerociousFerret (533780) | about 5 years ago | (#29382445)

After all, you don't log into your bank with a pseudonym.

Really?? I certainly do. My bank allows me to set up my login ID as anything I want so it isn't attached to my real name.

Re:Worth (1)

CannonballHead (842625) | about 5 years ago | (#29382491)

I'm more at risk of somebody going through my trash.

There's a reason people buy paper shredders.

Re:Worth (1)

JWSmythe (446288) | about 5 years ago | (#29382259)

    Hello, my name is JW Smythe. Steal my identity. :)

    Just kidding. I ran through their tests. "... In the underground economy, you're really worth about $150.00. And that's on a good day.

    Your entire digital life could go on the auction block for as little as $0.53, whether you like it or not."

    Sucker. Someone could buy my identity $150? Hell, I'll sell it to 'em for $100, if I can get a fresh one to replace it. :) I suspect most folks got higher numbers.

Re:Worth (1)

commodore64_love (1445365) | about 5 years ago | (#29382509)

>>>I suspect most folks got higher numbers.

I got $1495 with "as low as" $75

Not working for me. (5, Funny)

CRCulver (715279) | about 5 years ago | (#29381457)

I used this tool, but it didn't turn out so well. The first question was, "To calculate your worth, please provide your SSN and online banking username and password." Unfortunately, when I clicked "Next", it's lagging and I can't get through to the next part...

Re:Not working for me. (2, Funny)

Sl4shd0t0rg (810273) | about 5 years ago | (#29381509)

This post should be rated funny, not informative. The tool, while pretty lame, never asks for SSN or banking info.

Re:Not working for me. (1)

psybre (921148) | about 5 years ago | (#29381541)

LOL Are you sure your browser wasn't pointed to symantec.crkr4u.nl?

~psybre

Re:Not working for me. (5, Insightful)

mwvdlee (775178) | about 5 years ago | (#29381857)

Funny as your comment was intended, I stopped the questionary when it asked how much my total bank accounts were worth.

Re:Not working for me. (1)

baomike (143457) | about 5 years ago | (#29382005)

All I got was a little yellow circle the kept going around and around ... .
Slashdotted perhaps?
or just a microsoft specific site?

Re:Not working for me. (1)

Zontar The Mindless (9002) | about 5 years ago | (#29382409)

Just a big honking Flash app. Took about a 3 minutes to load on my 18 Mbps connection.

Ran fine on FF/Linux, but I too stopped it once it asked what my bank accounts etc. added up to.

Re:Not working for me. (0)

Anonymous Coward | about 5 years ago | (#29382453)

Interesting, mine asked my gender and age and that was more than I was willing to give out, so I made up stuff. Honestly, it sounded more like a marketing survey than an honest attempt to inform me.

Pfft! No problem... (4, Funny)

Penguinisto (415985) | about 5 years ago | (#29381459)

Thanks to a messy divorce 4 years ago, my credit rating probably still sucks to the point that even an ID thief would be ashamed to use it.

Go ahead, try and get a credit card with it - you'll hear laughter that would compete with an insane asylum on Bath Day...

Re:Pfft! No problem... (4, Funny)

anglico (1232406) | about 5 years ago | (#29381487)

I'm in the same boat you're in, I always joke with my friends that if they did steal my identity they would probably feel sorry for me and actually deposit money in my accounts.

Re:Pfft! No problem... (1)

Mythrix (779875) | about 5 years ago | (#29381979)

Double win if they deposit money from your ex' accounts!

Re:Pfft! No problem... (1)

sheehaje (240093) | about 5 years ago | (#29382503)

I up the same creek as you...

In fact, if my online identity was worth anything, I'd probably sell it myself...

Worthless... (4, Funny)

Frosty Piss (770223) | about 5 years ago | (#29381493)

Symantec will calculate your net worth on the black market

I went there and it told me I owed it money...

Re:Worthless... (1)

hansamurai (907719) | about 5 years ago | (#29381643)

Is it worth if you owe money, or are worth zero?

Re:Worthless... (0)

Anonymous Coward | about 5 years ago | (#29382245)

Better yet, will they pay me for my identity?

Re:Worthless... (0)

Anonymous Coward | about 5 years ago | (#29382225)

I was told I was worth $1,000i. I'm afraid that if I took the test again, I would end up owning $1 million dollars, so I left it were it was.

Slashvertising at its best. (5, Insightful)

jittles (1613415) | about 5 years ago | (#29381511)

This tool is nothing but a giant slashvertisement, though I suppose that should be obvious. It was a complete waste of time. Oh and I'm worth $31 online if anyone wants to buy me ;o)

Re:Slashvertising at its best. (1)

HogGeek (456673) | about 5 years ago | (#29381621)

This is now slashBay, and my bid:

$.01

Am I in the lead?

Tim Is Bought And Paid For. (1, Funny)

Anonymous Coward | about 5 years ago | (#29381709)

Timothy is obligated to run these Slashverts, otherwise IT World stops sending him the free laptops, smart phones, and what not.

Re:Slashvertising at its best. (0)

Anonymous Coward | about 5 years ago | (#29381861)

Not only useless and an advertisement but unclear. The question about whether you have antispyware (Windows Defender), antiphishing (in both IE 8 and Outlook 2007) and a two-way firewall (Windows Firewall can do both inbound and outbound) made no sense because anyone with Vista or Win 7 and all the updates could answer "Yes" to that question. It's silly because they meant "do you have Symantec Internet Insecurity or McAfee whatever".

Re:Slashvertising at its best. (2, Interesting)

InlawBiker (1124825) | about 5 years ago | (#29381927)

I'm beginning to wonder if Slashdot shouldn't tag stories as "paid placements." This is a ridiculously obvious marketing piece.

Re:Slashvertising at its best. (0)

Anonymous Coward | about 5 years ago | (#29382057)

The same story is a "sponsored" link on Digg right now.

Re:Slashvertising at its best. (2, Funny)

mcgrew (92797) | about 5 years ago | (#29382147)

Oh and I'm worth $31 online if anyone wants to buy me ;o)

You'd better be a damned good looking female, I never paid more than $30 and she had to be pretty hot for that kind of money ;)

Not bad (0)

Anonymous Coward | about 5 years ago | (#29381521)

I just ran the numbers, and considering

- My 4 digit Slashdot ID
- My online bank account who's login and password match my GMail account
- My original ICQ number
- My ownership of the domain, hardknocks.edu (The School of Hard Knocks)
- My World of Warcraft account(s)
- ... and my 5 digit Counter-Strike source SteamID

I come in at just over 9,000 dollars!

Re:Not bad (0)

Anonymous Coward | about 5 years ago | (#29382479)

~> whois hardknocks.edu

This Registry database contains ONLY .EDU domains.
The data in the EDUCAUSE Whois database is provided
by EDUCAUSE for information purposes in order to
assist in the process of obtaining information about
or related to .edu domain registration records.

The EDUCAUSE Whois database is authoritative for the .EDU domain.

A Web interface for the .EDU EDUCAUSE Whois Server is
available at: http://whois.educause.net/ [educause.net]

By submitting a Whois query, you agree that this information
will not be used to allow, enable, or otherwise support
the transmission of unsolicited commercial advertising or
solicitations via e-mail. The use of electronic processes to
harvest information from this server is generally prohibited
except as reasonably necessary to register or modify .edu
domain names.

You may use "%" as a wildcard in your search. For further
information regarding the use of this WHOIS server, please
type: help

No Match

Nice try, though.

For some reason I do not trust.. (2, Interesting)

scsirob (246572) | about 5 years ago | (#29381529)

.. articles that use links to "everyclickmatters.com" and such.

Maybe using this tool is not such a smart idea?!?

Re:For some reason I do not trust.. (0)

Anonymous Coward | about 5 years ago | (#29381577)

.. articles that use links to "everyclickmatters.com" and such.

Maybe using this tool is not such a smart idea?!?

My thoughts exactly.

Re:For some reason I do not trust.. (1)

Quothz (683368) | about 5 years ago | (#29381981)

.. articles that use links to "everyclickmatters.com" and such.

Maybe using this tool is not such a smart idea?!?

Precisely what I wanted to say. Add in the fact that symantec.com doesn't have a link to it that I was able to find, and it sounds pretty phishy. I also note that Symantec has no press release regarding this tool on their press releases page, and Merrit's Symantec page makes no mention of it.

This sounds like a clumsy hoax to me.

Re:For some reason I do not trust.. (2, Informative)

rhsanborn (773855) | about 5 years ago | (#29382229)

It's on their front page. It's called "Deny Digital Dangers". It links to every click matters.

Re:For some reason I do not trust.. (1)

Quothz (683368) | about 5 years ago | (#29382359)

It's on their front page. It's called "Deny Digital Dangers". It links to every click matters.

Ah, thanks. I checked out the other "deny digital dangers" button, which leads to their store, but not that one. Foolish of me, to think that two links with (almost) identical labels would go to the same place.

So I guess it's legit. It seems kind of poor form for a self-described Internet security company to encourage people to run apps on random domains without clearly confirming the site's authenticity, tho'.

CC # Worth? (1)

Maximum Prophet (716608) | about 5 years ago | (#29381531)

'It's shocking how little value criminals place on your credit card,' she said."

No, if it were worth more, there'd be more value in stealing it. You want its value to a criminal to be zero, the chance of being caught to be infinite, or both.

Re:CC # Worth? (2, Funny)

maxwell demon (590494) | about 5 years ago | (#29381741)

'It's shocking how little value criminals place on your credit card,' she said."

No, if it were worth more, there'd be more value in stealing it. You want its value to a criminal to be zero, the chance of being caught to be infinite, or both.

Actually a chance of 100% is absolutely sufficient.

Re:CC # Worth? (1)

Malc (1751) | about 5 years ago | (#29381787)

It's shocking how little value CC companies place in the security of their cards, and make it so easy for criminals.

I've recently been a victim of identity theft and fraud.

I have a CC with MBNA Canada. Somebody called up and said the card was lost or stolen. All MBNA confirmed was my DoB, then they allowed this person to change the address on the account, issue a new card, and a order a new PIN.

Maybe the same person went to Sears. Sears Canada only requires that you to have an existing CC before they issue you one. If they'd bothered checking with Experian or Transunion, they would have discovered a fraud victim alert. What's more, they issue a temporary card that can be used in the store for a day. So now I have to waste time on the phone, and completing paperwork, etc to say it wasn't me who spent $1,500 on a Toshiba laptop.

Home Depot Canada, are just as bad. Perhaps the same person got them to issue a CC to me. They won't tell me over the phone the details, but apparently there were transactions, again, on an unactivated card.

I called Toronto Police. They don't take fraud reports over the phone. Typical of their lazy arsed existence. I'd just moved to the UK before this all happened, so I can't exactly go in person.

Re:CC # Worth? (1)

Hadlock (143607) | about 5 years ago | (#29381885)

I've always wondered, how is credit history handled internationally for private citizens? Does a UK employer just pull your US credit score, google for what a "good" score is, and base it off that? How does bankruptcy, etc affect your (I assume) nonexistant credit score in the UK/EU? Could you just rack up huge CC bills, declare bankruptcy in the US, and move to the UK without any effect on your credit?

Re:CC # Worth? (1)

jonbryce (703250) | about 5 years ago | (#29382039)

UK employers very rarely do credit checks, and if they do, it would be a UK credit check which would show no history. The credit agencies in the UK don't give you scores, they just give you data which you can use to create your own score.

Now I can look up.... (2, Insightful)

nettamere (672641) | about 5 years ago | (#29381539)

how much those black market names I was about to buy are really worth. Fantastic!

Symantec (2, Insightful)

sexconker (1179573) | about 5 years ago | (#29381561)

Someone thinks they're relevant?

Even if their tools did a good job at estimating my risk, convincing me to buy, and then covering my digital ass, the fact is that the vast majority of identity theft still occurs from dumpster diving, intercepted/misdelivered mail, and the waitress taking your credit card out of site.

If Symantec sold a good cheap shredder, or sold carry-to-table card readers to restaurants, then I'd give a fuck.

Re:Symantec (2, Interesting)

houghi (78078) | about 5 years ago | (#29382507)

If Symantec sold a good cheap shredder, or sold carry-to-table card readers to restaurants, then I'd give a fuck.

I used to work in a restaurant and we had a carry-to-table card reader. One of the waiters still was able to do a double swipe with many of them. Took about a month before we realized he was doing it.

My idiotic boss decided not to press charges against the thieving bastard and just cut his losses and pay the customers back. Idiots. Both of them.

Not an advertisement, no way (4, Insightful)

BertieBaggio (944287) | about 5 years ago | (#29381593)

Gotta love leading questions:

Do you currently have a complete security software solution that includes spyware protection, antiphishing technology and a two-way firewall (BUY CO- ER, NORTON®!) installed on the personal computer you use most often?

Yeah, it's just a tool to raise awareness (BUY NORTON®!), indeed. Just a natural question, placed at the top of a page and taking up a lot of eye-space. It helps determine if we should give you the sales routine. No, it helps determine if how much a criminal would value your identity. No, uh... what were we trying to do again?

However, on a brighter note: I guessed a criminal could buy me, er... buy my online digital e-identity (or whatever they call it) for $20. They say I could go for as little as $11.29. Obviously I didn't take bartering into account.

PS: BUY NORTON®!

Online Banking is the DEVIL! (3, Insightful)

Strike Fiss (167449) | about 5 years ago | (#29381607)

"Do you pay bills online? No? Can you VIEW bills online? No? Well...then that just means the hackers will try harder! BUY NORTON NOW!!!"

Brilliant marketing. It's a shame this power can't be harnessed for good.

This is advertising FUD, not a useful tool (5, Insightful)

petes_PoV (912422) | about 5 years ago | (#29381609)

The Norton Online Risk Calculator, unveiled within a microsite to coincide with the launch of Norton 2010,

All it does is make people anxious about unmeasurable quantities of unknown worth, arbitrarily estimated in an obscure manner with no basis in fact or reality. Treat it like astrology not security.

Re:This is advertising FUD, not a useful tool (3, Funny)

ColdWetDog (752185) | about 5 years ago | (#29382199)

arbitrarily estimated in an obscure manner with no basis in fact or reality. Treat it like astrology not security.

You meant 'economics', not 'astrology', right?

Finally an independant price point tool! (5, Funny)

burtosis (1124179) | about 5 years ago | (#29381611)

I was totally overpaying for all that black market info. I went to my dealer and showed him the link, now I save 30%! Thanks Geik^H^H^H^H Symantec!

Re:Finally an independant price point tool! (2, Funny)

Archangel Michael (180766) | about 5 years ago | (#29381691)

I'm a Cavem^H^H^H^H^H basement dweller you insensitive clod

Love the videos! (1)

DogDude (805747) | about 5 years ago | (#29381637)

At the end of the little marketing "quiz", it asks you if you want to "allow" or "deny" criminals to "steal your identity". Mine wasn't worth all that much, so I said "allow. The videos that follow are quite creative...

Re:Love the videos! (1)

glyneth (47975) | about 5 years ago | (#29382063)

LOL they are. Though the Bank of Nikolai stole from Steve Martin's Fred's Bank bit.

Market Forces (0)

Anonymous Coward | about 5 years ago | (#29381653)

It's no shock how little credit card info is worth when it costs so little to retrieve. It's not about the ultimate value that can be attained with it. What's more, easy access to lots of cards means it makes much more sense to skim a lot of accounts, rather than gut one golden goose.

Didn't seem to do much (1)

six809 (1961) | about 5 years ago | (#29381661)

A completely black page?

Oh, wait, do I need to whitelist something in noscript for that? Pass.

Re:Didn't seem to do much (0)

Anonymous Coward | about 5 years ago | (#29381899)

Fucking moron.

Re:Didn't seem to do much (1)

Shag (3737) | about 5 years ago | (#29381935)

I get a completely black page with a little yellow circling thing.

I think it's stealing everything off my drive. :)

WTF are those buttons... (2, Interesting)

robot256 (1635039) | about 5 years ago | (#29381673)

It was humorous up until the last page, where it said, "Your entire digital life could go up for auction for as little as $21.39" and then had two big buttons, ALLOW and DENY. Are they ASKING if you want to auction your identity on the black market? And who in their right mind would click on either one of them? Very suspicious, but obviously just an advertisement for Symantec's crappy products. Long live ES-ET for actual bloat-free protection.

Re:WTF are those buttons... (0)

Anonymous Coward | about 5 years ago | (#29381747)

Whoosh.

It's shocking how little... (4, Insightful)

gurps_npc (621217) | about 5 years ago | (#29381675)

The writer understands anything.

IT IS GOOD THAT CRIMINALS DO NOT PLACE A HIGH VALUE ON OUR CREDIT CARD INFORMATION.

That basically means that the info is not all that dangerous. It means criminals are afraid of getting caught if they use it, so why spend all that much for it. If the criminals were sure they could get away with it and all they needed was the info, that information would go for a lot higher.

Re:It's shocking how little... (1)

drijen (919269) | about 5 years ago | (#29381809)

The writer understands anything. IT IS GOOD THAT CRIMINALS DO NOT PLACE A HIGH VALUE ON OUR CREDIT CARD INFORMATION. That basically means that the info is not all that dangerous. It means criminals are afraid of getting caught if they use it, so why spend all that much for it. If the criminals were sure they could get away with it and all they needed was the info, that information would go for a lot higher.

This is not true, and a very silly conclusion.

In reality, credit cards are worth very little, because they are a dime a dozen (pun intended). Furthermore, the amount of profit that can be gained from a credit card number is very small compared to the amount of profit gained, by say...a World Of Warcraft account, or an SSN for actual identity fraud.

Why would you take a $2,000 credit line on a card, when you can take a $100,000 mortgage in someone else name?

In the future, please remember: "A conclusion is the place where you stopped thinking."

Re:It's shocking how little... (0)

Anonymous Coward | about 5 years ago | (#29381999)

a WoW account is worth more than a $2000 credit limit credit card? I fail to see why.

There are two likely reasons why a CC# is worth little. Both reasons come under supply and demand.

Either we have supply outstripping demand, or we have low demand. Given fraud figures, I would tend to think the reason is supply outstripping demand. So I agree with your dime a dozen remark, but little else in your post.

Re:It's shocking how little... (2, Insightful)

plague3106 (71849) | about 5 years ago | (#29382419)

Er, no, its because there's plenty of supply, and its rather low risk to obtain a CC number. This is why coke or pot is so expensive, the supply is not up with demand, and its fairly high risk to produce and sell the drugs.

Can I use this to earn money? (5, Interesting)

petes_PoV (912422) | about 5 years ago | (#29381723)

By making up online personas and then selling them? Norton reckoned my online worth was $32 - just by clicking on my age range and taking all the other default values. That's about $32 for 30 seconds work. I could do that for a living. It's just a pity that Norton haven't taken this to it's logical conclusion and offered to join up people with onlibe identities and the (other) people who would pay for them.

Of course, if they did, they'd find that:

* there was almost no-one willing to pay for this

* they would pay nothing like the Norton valuation

and therefore expose the complete and utter BULL behind this mind-numbingly DUMB idea. I'd even be happy for Norton to take a 10% finders fee - I'd still make a pile.

Re:Can I use this to earn money? (1)

yuna49 (905461) | about 5 years ago | (#29381985)

Wow, I like this idea. Maybe we can call it Facebook for Phishers?

What do I win? (0)

Anonymous Coward | about 5 years ago | (#29381731)

$695 on a good day. Do I get a cookie?

Is it $0.43 or $100? (3, Informative)

Attila Dimedici (1036002) | about 5 years ago | (#29381761)

I filled out the questions and got this at the end

...you guessed that a cybercriminal could buy you for $1.00. In the underground economy, you're really worth about $100.00. And that's on a good day. Your entire digital life could go on the auction block for as little as $0.43...

So is my information worth $100.00 or is it worth $0.43? It doesn't seem like they have a clue, but then this is Symantec we are talking about, so I guess we already knew that.

Re:Is it $0.43 or $100? (1)

qoncept (599709) | about 5 years ago | (#29381961)

Were you ever very good at answering story problems? What about multiple choice?

A. $0
B. $100
C. $.43
D. Between $.43 and $100

Re:Is it $0.43 or $100? (1)

MMC Monster (602931) | about 5 years ago | (#29382047)

Cool! I'm worth $650. (I thought I was worth $50.)

Maybe I can sell my own info online and make some bucks?

Re:Is it $0.43 or $100? (5, Interesting)

rhsanborn (773855) | about 5 years ago | (#29382273)

It means the criminal would expect to get about $100.00 out of your identity, but they won't pay $100.00 to try and get that value. They have a significant risk, including many identities that just don't work out, and the risk of getting caught. So, they'll only buy the opportunity to use that identity for $0.43.

Re:Is it $0.43 or $100? (1)

Attila Dimedici (1036002) | about 5 years ago | (#29382415)

Yes, but their wording contrasts the $100.00 to the $1.00 that I guessed a cybercriminal could buy my info for, which is designed to cause me to think "oh my info is worth more than I thought it was." When in fact it is worth less than I thought it was (I guessed $1.00, they say $0.43).

How to increase your value (1)

NotQuiteReal (608241) | about 5 years ago | (#29382515)

Just use some RIAA lawyers to calculate the value of your "digital life".

Re:Is it $0.43 or $100? (1)

tool462 (677306) | about 5 years ago | (#29382561)

I'm assuming their equation looks like this:
$value = $large_number * rand() + $symantec_license_cost

Enter your SSN, credit card number, and mother's.. (1, Insightful)

billlava (1270394) | about 5 years ago | (#29381797)

Enter your SSN, credit card number, and Mother's maiden name, fill out a short survey about which online sites you use most frequently, and we will calculate your online net worth!

Dokken! (0)

Anonymous Coward | about 5 years ago | (#29381801)

The commercials for Norton 2010 featuring Dokken are hilarious! Too bad I'm at work and IT blocks youtube here, but check 'em out for a good laugh!!

A Marketing Ploy, me thinks (4, Insightful)

realsilly (186931) | about 5 years ago | (#29381825)

I agree it's important to understand how to keep your information protected, but this sounds like the newest method of selling you the latest and greatest upgrades to Symantec's software. We have seen scare tactics in the News media to get you to watch their stations for the news and weather by over-sensationalizing the headlines or the topics to be covered.

Just the other day, the news eluded to the next hurricane that formed with this dire sounding report about keeping you informed. What the news failed to mention was that the particular storm was just off the coast of Africa and it's path was keeping it in the ocean off the coast of Africa.

It's not that I don't believe Symantec isn't touching upon an important topic, it's just the method by which they are choosing to report the data to the consumer.

tree fiddy (-1, Troll)

Anonymous Coward | about 5 years ago | (#29381897)

because im a NIGGER.

got that?

NIGGER.

My worth? (1)

Mr.Fork (633378) | about 5 years ago | (#29381953)

Hmm... after doing the report, I'm worth -$42 (that's a negative) and they're demanding my presence be eliminated from the net. It also had 'End of Line' when I finished. What does 'End of Line' mean? :)

Re:My worth? (0)

Anonymous Coward | about 5 years ago | (#29382329)

42, combined with eliminating your presence from the net,
  simply means that the programmers read Douglas Adams and watch Red Dwarf.
This is news?

What's it doing during the download? (1)

Animats (122034) | about 5 years ago | (#29382087)

If you visit that site, it spends about thirty seconds running a "preloader". Yet the actual quiz comes from another site and is trivial. What's going on in there?

Re:What's it doing during the download? (2, Funny)

CannonballHead (842625) | about 5 years ago | (#29382577)

Must be cloud based. Talking to servers on the clouds takes a lot longer, as clouds are farther away than earth-based servers.

Re:What's it doing during the download? (2, Informative)

Tha_Big_Guy23 (603419) | about 5 years ago | (#29382677)

If you fill out the quiz, and at the end, you elect not to protect yourself, you get to watch a video. At the end of that video if you choose not to protect yourself, you get another video, and yet another follows that. That, is what it's doing in the background. Downloading video. Personally, the Shopping Network video scared me.

$1.23? (0)

Anonymous Coward | about 5 years ago | (#29382125)

'You Believe your online value is $100 and you guessed
a cybercriminal could buy you for $9001. In the underground
economy your really worth about $180 and thats on a good day.

Your entire digital life could go on auction block for as little as
  $1.23, whether you like it or not'

but i so wanted to be worth OVER 9000!

Apparently I'm priceless (1)

IBBoard (1128019) | about 5 years ago | (#29382137)

I've found a way to make yourself priceless - use the official build of Flash, but do it from Firefox on openSuse! Everything else Flash-based works fine for me, but I can't get past the first page of this "advert masquerading as a tool" because I don't have any boxes to select my gender or age! I can see the lists, just no checkboxes, and clicking in the rough areas doesn't help either. I take that to mean that theives can't steal my details and therefore my details are priceless :)

Re:Apparently I'm priceless (1)

ohsmeguk (1048214) | about 5 years ago | (#29382451)

Same here! Linux FTW

How could theives hack my accounts? (1)

jrhawk42 (1028964) | about 5 years ago | (#29382379)

I can't even access my accounts most of the time! How are much luck are they going to have? "Sir this is ABC Bank we saw some suspicious activity on your online account today. Apparently you logged with all the correct information, and didn't get locked out. Due to the suspicious activity we're going to lock your account."

You think someone would pay cash for my identity? (1)

jeremyl (1635215) | about 5 years ago | (#29382413)

You mean I can get some cold hard cash for my online identity? This site only tells me how much I can get for it... where do I actually sell it?

Hmm... (1)

Trieppo (664828) | about 5 years ago | (#29382425)

Let's see what the database says here: "NULL".

My Fool-Proof Identity Theft Defense (0)

Anonymous Coward | about 5 years ago | (#29382499)

I pay my ex-wife to mess up my credit report. This prevents any identity theives from opening accounts in my name.

She only charges me a couple grand a month for the services too -- so its quite a bargain.

BS (1)

DarthVain (724186) | about 5 years ago | (#29382651)

Besides all the loaded questions and unquantifiable results the fact is much of the stuff being asked for is insured.

So sure they might pay 22$ to get at my stuff, but from my perspective if they steal money from my credit card it is insured against identity theft, so basically they are stealing from the bank, not me as the bank will reimburse me. I have had it happen to me before.

This is really just a stupid thing to sell their software, which really wouldn't help all that much anyway. Not being foolish is part of it.

The WORST case I have ever heard of was a couple went on vacation, and some asshole stole their identities, and actually sold their 400k home out from under them. Brutal eh? However is this their fault, or that of the stupid bank? In this case I would also think that it would be much like if someone stole your car and sold it. The person with the stolen car wouldn't be the loser, it would be the person that bought the car. In this case the bank controls the sale, as they hold the mortgage, so likely there is some responsibility there as well.

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