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Forkable Linux Radio Ad Now On the Air In Texas

kdawson posted more than 4 years ago | from the remix-and-burn dept.

Linux Business 366

christian.einfeldt writes "Everyone is familiar with the Linux video ads created by IBM, Red Hat, and Novell, but until recently, there have not been any professionally backed forkable radio ads. Now, Austin-based Linux advocate Ken Starks has obtained the services of a professional radio talent in creating a high quality voice track, which can easily be adapted by local providers of Linux computer services. The raw material (mp3, ogg) addresses end-user frustration with Microsoft Windows malware, and promotes Linux as a more stable alternative. Starks hopes the raw material will seed pro-Linux ads across the US, and he offers his own final product as an example of how the raw material can be remixed with music. He has released all of the raw material and final work under the Attribution-Share Alike 3.0 Unported license, and has waived the Attribution requirement in his blog. Starks's provocative ad is currently on the air in the Austin market during the popular talk show of Kim Komando, who just happens to be a Microsoft Windows enthusiast."

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366 comments

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No FLAC? (1, Insightful)

Anonymous Coward | more than 4 years ago | (#29485181)

I mean, it's that it's in in Ogg, but no FLAC? Lossy compression makes baby Jesus cry.

Re:No FLAC? (0)

Anonymous Coward | more than 4 years ago | (#29485247)

It's just a voice track. Lossy is perfectly acceptable for that.

Re:No FLAC? (2, Insightful)

SanityInAnarchy (655584) | more than 4 years ago | (#29485777)

It's also barely over a megabyte. Lossless would be, what, 5 megs? 10?

Lossy compression only makes sense when you actually need that disk space.

Re:No FLAC? (2, Insightful)

3vi1 (544505) | more than 4 years ago | (#29485849)

What's the resolution of FM radio vs. the compressed audio clip?

No more crashes? (-1, Flamebait)

DAldredge (2353) | more than 4 years ago | (#29485189)

No more crashes?

Re:No more crashes? (0, Offtopic)

Narcocide (102829) | more than 4 years ago | (#29485323)

... well, as long as you don't use the Nvidia binary driver that is...

Re:No more crashes? (0)

Anonymous Coward | more than 4 years ago | (#29485413)

Could you please elaborate on that? I've used binary nVidia drivers every day for years to run a lot of Linux and Windows (under WINE) games, and experienced the last crash about three years ago.

Re:No more crashes? (0)

Narcocide (102829) | more than 4 years ago | (#29485581)

Re:No more crashes? (4, Funny)

bcmm (768152) | more than 4 years ago | (#29485641)

Re:No more crashes? (3, Insightful)

Tubal-Cain (1289912) | more than 4 years ago | (#29485861)

"nvidia crash windows" has more hits.

Not even double. On an OS that (conservatively) has 85x the marketshare.

Re:No more crashes? (1)

Darkness404 (1287218) | more than 4 years ago | (#29485809)

Yeah, and most of the hits are what? 2 years old?

Komando's show is popular? (5, Informative)

BadAnalogyGuy (945258) | more than 4 years ago | (#29485215)

As in "Windows popular" or "Linux popular"?

I listened once. It was an hour of "Kim, I'm having trouble installing my Canon digicam." "Well, you need to attach the cable and then turn the camera on." "Thanks Kim! That really did the trick!"

Trying to explain anything more complex than "Have you tried rebooting it?" to the audience of AM talk radio is like declaring any year Year of Linux on the Desktop.

Classy (1)

El Lobo (994537) | more than 4 years ago | (#29485227)

One day, giving products for free on the streets like the Jehovas Witnesses, another day making a I'm a Linux your a Windows ad on the TV, and now this. When your product doesn't talk for itself, you need to make a clown of yourself to get some attention... Classy as always.

Re:Classy (0, Funny)

Anonymous Coward | more than 4 years ago | (#29485313)

Speaking of classy, that sig of yours says "I'm a moron, just ignore my opinion".

Re:Classy (1)

maxwell demon (590494) | more than 4 years ago | (#29485481)

Given how much advertising Windows gets, I wonder what your argument says about its quality ...

Linux is not like winows. (5, Insightful)

Anonymous Coward | more than 4 years ago | (#29485229)

As long as we are trying to sell Linux as Windows without the annoyances of Windows, we will fail, if for no other reason than the fact that Linux has its own, less broadly understood, annoyances. We need to sell Linux as Linux.

Re:Linux is not like winows. (3, Insightful)

erroneus (253617) | more than 4 years ago | (#29485369)

You are quite right in saying so and I largely agree with you. The angle is a little bit wrong and a little bit inaccurate. But when I pitch a Linux solution, I start by listing all of the things they do with their computers and propose a Linux based solution to do the same thing... where applicable. There still ain't no AutoCAD for Linux as far as I can tell (though if you reply with a list of suggestions, I will have to wait for the one heavy CAD user I know to test it out and give an evaluation). There are "near replacements" for most graphics and other apps. Games are a bit of a show-stopper, but I don't suggest Linux to kids anyway. (I know, not just kids play games... buy a second computer... one for Linux and one for games.)

The point is to present solutions that do not require Windows where possible and, if they have a strong enough machine, suggest a VirtualBox installation to get the one or two Windows apps they need. Yeah I know about Wine, but VirtualBox is a LOT slicker.

Re:Linux is not like winows. (2, Interesting)

the_womble (580291) | more than 4 years ago | (#29485513)

I don't suggest Linux to kids anyway.

Why not?

Not only is my six year old daughter quite happy with Linux, but one of her friends is bugging me to install Linux on his ageing Mac (what he says is "can you make it like hers")

I hate for you to get this news via the internet (-1, Flamebait)

Anonymous Coward | more than 4 years ago | (#29485545)

Not only is my six year old daughter quite happy with Linux, but one of her friends is bugging me to install Linux on his ageing Mac (what he says is "can you make it like hers")

But I'm pretty sure that Little Mac (after a session or two of playing doctor) is just asking you to make his wee-wee go away.

Re:I hate for you to get this news via the interne (0)

Joseph_Daniel_Zukige (807773) | more than 4 years ago | (#29485695)

I hate for you to get this news via the internet, too, but your making this kind of a connection seems to indicate, erm, at least an excessive pre-occupation.

I mean, seriously, reverse the arrows in the relationship graph: You have a male, likely a young boy, who has a friend who is a six year old girl, and this male is asking the six year old girl's father, whom we have no reason to assume is in either the medical or psychiatric profession, to make what go away?

(Mod me down. Even this reply shouldn't be visible above zero.)

Re:Linux is not like winows. (4, Interesting)

digitalunity (19107) | more than 4 years ago | (#29485657)

Agreed. My girlfriend's 10 year old son is using a computer I built about 7 years ago with Ubuntu on it. It has much of the complexity he would see in Windows hidden. No control panel, no command line, no start menu with 10 levels of trees. It's so simple any idiot could use it.

The only thing he does online is webmail, flash games, youtube and listen to music. Linux fills that role perfectly.

Maybe some day I will tell him it's also hosting my SSH, ftps, telnet, web and email serving also :)

Re:Linux is not like winows. (0)

Anonymous Coward | more than 4 years ago | (#29485807)

I am using a computer that is 8 years old with Windows 2000 on it, no viruses no spy ware, just as fast as the day I installed it

Great Idea (3, Interesting)

SilverHatHacker (1381259) | more than 4 years ago | (#29485239)

Pretty much the only thing Linux needs now* is a good marketing campaign. Not only do we have an ad, but its forkable? That kinda blows my mind!

*Yeah, I know there are other things it needs. But they are stuck in a chicken-and-egg battle until Linux gets a higher market share anyway, so we'll just ignore them for now.

Re:Great Idea (4, Insightful)

Darkness404 (1287218) | more than 4 years ago | (#29485635)

But radio? I mean, the target demographic for Linux (young, reasonably computer savvy) doesn't listen to the radio really anymore. And Kim Komando is a total joke. Her "advice" is reboot things. Yeah, it works, but to be perfectly honest, if you haven't already tried that chances are you shouldn't be installing Linux (yeah, you can make it work, but -far- too often those people will be upset with how some niche Windows program doesn't run on Linux). Show some fancy 3-D compiz effects on prime time and you have a success, but radio? And Kim Komando? Those people don't need Linux, they need something common to pay geek squad whenever something goes wrong.

sounds good (1)

CheshireFerk-o (412142) | more than 4 years ago | (#29485251)

I like the idea and his commercial is not all that bad. I'm just glad he does not name a specific distro (thou debian would be fine;) I'm more happy of the fact that for 4 years someones been making a living off installing for desktop/home users, this is a step in the right direction to teaching the masses that microsoft isnt the only way.

Transcript (4, Informative)

Animaether (411575) | more than 4 years ago | (#29485273)

Your computer has problems? Wanna hear the "industry's" solution? That's right, your software isn't working - so what do they suggest? Use more software to solve the problem(!) Listen to what you're being told: they want you to purchase software so the software you already purchased will work! .. What!?
The problem is.. we've come to think of this as being perfectly acceptable. So stop accepting! There's been a solution all along, but you've rarely heard of it. That's right! You spent maybe hundreds maybe thousands of dollars over the years that you didn't have to.
It's time for the secret to be told. Thousands of businesses, universities and even Wall Street have been using: Linux! For years. What do they know that you don't? Linux is free. It doesn't need any virus protection and 99.9% of the software you'll ever need comes free as well. It's as easy as clicking a mouse! That's it. No more crashes, no more viruses, no more blue screens of death.
And get this: with Linux, you don't have to reboot after installing new software. Linux runs on old hardware. No need to buy a new computer every time the industry decides to boost profits and release another buggy system.
So why are you still paying for the privilege of using your computer? There's a better way: Linux.

Somehow the flow between the 2nd and 3rd sentence is... odd, but there ya go.

Re:Transcript (0)

Anonymous Coward | more than 4 years ago | (#29485325)

FORKABLE/EDITABLE

Re:Transcript (3, Funny)

NoYob (1630681) | more than 4 years ago | (#29485379)

...even Wall Street have been using: Linux!

That may not be a positive selling point these days.

Re:Transcript (2, Funny)

maxwell demon (590494) | more than 4 years ago | (#29485505)

Well, it was not Linux that crashed on Wall Street.

Re:Transcript (1)

digitalunity (19107) | more than 4 years ago | (#29485679)

I wish it would, really. And have massive data corruption.

I would love to see short term day traders and high speed institutional investors lose their shirt.

Re:Transcript (3, Insightful)

droopycom (470921) | more than 4 years ago | (#29485405)

The script and the voice for the long version sounds like an infomercial for the latest "get rich quick" or "how to beat the system" scams..

"It's time for the secret to be told" .... yuk.... makes me want to puke.

The only thing missing is the fine print that you usually see on those infomercial, eg: "Individual results may vary, result shown are not typical"

Without this kind of disclaimer, this is borderline false advertising "This is as easy as clicking a mouse!" (yeah, right...)

 

Re:Transcript (5, Funny)

Korin43 (881732) | more than 4 years ago | (#29485525)

Well it makes perfect sense. If you want normal people to trust something, you have to make it sound like a scam.

social inversions (1)

Joseph_Daniel_Zukige (807773) | more than 4 years ago | (#29485729)

Mod parent informative!

Re:Transcript (1)

Restil (31903) | more than 4 years ago | (#29485869)

It's sad but true. I was thinking the same thing hearing it. But lets face it, we're not marketing to the computer savvy users. We're marketing to the user that takes his computer to Geek Squad every time he gets a virus... which is frequently. The problem here, is while the ads will likely have their intended effect on that market, it also means we'll be introducing a bunch of people who are still getting over that whole CDROM/cupholder thing to an operating system that might be just a BIT more complicated than the one they've spent the better part of the last 15 years getting used to. The hope here shouldn't be that every clueless moron starts using Linux, but that developers will see the marketing campaigns as a motivation to invest in Linux development.

-Restil

Re:Transcript (0, Flamebait)

Brian Gordon (987471) | more than 4 years ago | (#29485751)

Yeah I grimaced through it too, especially at "as easy as clicking a mouse!"

And I'm not sure what decade they're from talking about blue screens of death and rebooting after installing software. Or are we still criticizing XP RTM three service packs and two new releases of Windows later?

Re:Transcript (3, Insightful)

caladine (1290184) | more than 4 years ago | (#29485449)

It's as easy as clicking a mouse! That's it. No more crashes, no more viruses, no more blue screens of death.

The only true part of this is the lack of viruses (for now). In place of BSODs, you just get to meet mister kernel panic instead, albeit with less frequency.
Don't get me wrong, I love Linux. However, portraying it as incredibly easy to use with everything you'd want out of a desktop operating system is just false advertising for 95% of computer users out there. This is a horribly misleading ad. That's just great that universities and wall street (because we really want to harken back to them right now, yes?) use Linux, more power to the penguin. However, these institutions don't use Linux like one would as a home desktop OS.
Besides the fact that there are plenty of free(!) and perfectly working solutions for Windows to avoid malware and protect yourself against viruses.
I want Linux to really be ready for the home desktop of the average user, but it isn't. I don't think we should be kidding ourselves and making ads with false promises like these.

Re:Transcript (0)

Anonymous Coward | more than 4 years ago | (#29485575)

The only true part of this is the lack of viruses (for now). In place of BSODs, you just get to meet mister kernel panic instead, albeit with less frequency.

Kernel panic??? The last time I saw a Kernel Panic was in 2003, and that's because I was compiling a custom kernel and messed up.

Now, granted...BSOD's are pretty damn rare now too. And Linux has plenty of problems. Kernel panics really aren't one of them.

Re:Transcript (4, Insightful)

techno-vampire (666512) | more than 4 years ago | (#29485597)

Besides the fact that there are plenty of free(!) and perfectly working solutions for Windows to avoid malware and protect yourself against viruses.

True. However, you have to download them, install them and keep them updated or they don't do you any good. And, they take up hard disk space, (Granted, that's not a big concern now, but it's still true.) they have to be loaded every time you boot and they're always running in the background, slowing down your computer and making it less responsive. I use Linux. Right now, I'm running Fedora 10, with 27 days up uptime. My sister uses Ubuntu, and hasn't rebooted in well over a month, because Ubuntu isn't as bleeding-edge as Fedora is. Both of our boxes are crisp, responsive and unhindered either by malware or the band-aids needed to keep malware off of our systems. And, I might add, I've been using Linux in one form or another for at least a decade, now, and I've yet to see my first kernel panic. If what you want from your computer is the ability to surf the web, read and send email and maybe compose the occasional document to be printed out, Linux can do that for you at least as well as Windows can, if not better, and for most adults, that's all they want from a home computer.

Re:Transcript (1)

caladine (1290184) | more than 4 years ago | (#29485739)

If what you want from your computer is the ability to surf the web, read and send email and maybe compose the occasional document to be printed out, Linux can do that for you at least as well as Windows can, if not better, and for most adults, that's all they want from a home computer.

If that's all you're looking for (like my 85 year old grandmother, who's using Ubuntu these days) Linux is definitely what you want to have. That's exactly why I think Linux is the OS of choice for MIDs/UMPCs/Netbooks(and whatever new buzzword is being thrown around these days). Just don't have a gamer in the household without being able to dual boot back into Windows (or if you have a beefy enough machine, a good VM).
Until one can really game on Linux, desktop prime-time is out of reach, in my opinion. Wine isn't remotely good enough to make me completely ditch Windows at this point.

"Contains forward looking statements" (1)

Joseph_Daniel_Zukige (807773) | more than 4 years ago | (#29485743)

Double bind.

Hard to fault someone for trying to fight fire with fire.

(Skillfully used, backfires can make buffer zones, but, ....)

Anyway, the audience here expects the computer to do strange things at times. If it doesn't, it becomes invisible. That's part of the reason Microsoft got such a big mindshare.

Re:Transcript (4, Interesting)

Ronald Dumsfeld (723277) | more than 4 years ago | (#29485833)

I want Linux to really be ready for the home desktop of the average user, but it isn't. I don't think we should be kidding ourselves and making ads with false promises like these.

Sorry, that's a crock of shit. Linux is ready for the desktop of the average user. The issue is that they should not be required to install it or do anything beyond okaying the installation of a variety of security updates to the software they use.

I've set quite a few people up with Ubuntu in the past year or so, compared with previously saying "don't do Linux". Your average user now has a real set of expectations from a computer. Linux can meet these needs and expectations, and there is a huge reduction in support headaches when you've convinced people only to install stuff made for their distribution and in a searchable repository.

Dealing with getting real people to use Linux is having someone with a clue set up support for Flash, DVDs, and stuff like that. The one I found hilarious was a friend who's used Windows for years - he asked what bittorrent client you could get for Linux. When I told him Ubuntu installed one by default, well, his jaw hit the floor.

Re:Transcript (2, Insightful)

Rewind (138843) | more than 4 years ago | (#29485503)

"And get this: with Linux, you don't have to reboot after installing new software. "

You have to reboot after installing things just as often as you do on Windows or OS X. I guess since it is an ad it should take some liberties (we all know Apple and Microsoft do) in describing the product, but that just seemed odd to me. Unless he is pitting modern Linux distros against Windows 98 or something.

Re:Transcript (0)

Anonymous Coward | more than 4 years ago | (#29485725)

"And get this: with Linux, you don't have to reboot after installing new software. "

You have to reboot after installing things just as often as you do on Windows or OS X. I guess since it is an ad it should take some liberties (we all know Apple and Microsoft do) in describing the product, but that just seemed odd to me. Unless he is pitting modern Linux distros against Windows 98 or something.

Well, with Windows you have to restart a lot when installing new software, its hard to think of a few software on windows that did not require me to restart. Installing DirectX, or any updates almost always require you to restart.

With linux, most of those updates you get are for other software you are running, and you tend not to need to restart your entire computer for them to work. sometimes it just logout log back in, or just shutdown firefox

Installing a new IE requires reboot.

Re:Transcript (2, Insightful)

rantingkitten (938138) | more than 4 years ago | (#29485661)

This is the raw audio. It's not a commercial -- just the voiceover for what can be assembled and edited into a commercial complete with music and sound effects and such.

If I were doing this I'd edit the audio like so:

Your computer has problems. The "industry's" solution? Use more software to solve the problem! They want you to purchase software so the software you already purchased will work!

The problem is.. we've come to think of this as being perfectly acceptable. So stop accepting! There's been a solution all along, but you've rarely heard of it. t's time for the secret to be told. Thousands of businesses, universities and even Wall Street have been using: Linux! For years. What do they know that you don't? Linux is free. It doesn't need any virus protection and 99.9% of the software you'll ever need comes free as well. It's as easy as clicking a mouse! That's it. No more crashes, no more viruses, no more blue screens of death.

So why are you still paying for the privilege of using your computer? There's a better way: Linux.

I don't think most people really care about "old hardware" or "having to reboot when they install software", which isn't even true for Windows most of the time unless you're updating drivers (or when Windows decides to reboot without really even asking you but that's another story), so I'd take that out. Keep it short and punchy.

I wish they'd have a simple website somewhere, and mention the url at the end of this commercial. The website would lists of applications sure to be popular with the general masses -- OpenOffice, Pidgin, Thunderbird, Firefox, Skype, VLC, Audacious -- with brief descriptions and screenshots. Point out that many people are already using these programs on their Windows computers so they're already familiar with how to use them (take the "new is scary" aspect away).

It'd also have a list of organisations which have transitioned mostly or entirely to Linux -- governments, militaries, corporations, universities. The list doesn't have to be exhaustive, just highlight some of the most prestigious or recognisable ones. When people grouse that switching would be sooooo haaaarrrrd and would neeeevvveerrr woooorrrrk, there's a nice list. "Entire city governments and major universities are getting along just fine -- maybe it's not as hard as I thought."

The site would be a compliment to the commercial, where people could get more information, but keep it simple. Non-geeks don't want case studies and endless harping about the FOSS industry. Just show them that it's free, it has programs that will do exactly what they want, thousands of major organisations are using it, and leave it at that.

Or maybe I should get off my duff and make such a site... anyone think this is a good idea?

Well, at any rate, this is a nice step and I hope it gets some traction.

Re:Transcript (1)

anexkahn (935249) | more than 4 years ago | (#29485715)

"It doesn't need any virus protection"

While viruses are not very prevalent. I wouldn't say you dont need virus protection.

http://en.wikipedia.org/wiki/Linux_malware [wikipedia.org]

As Linux becomes more common among end users we will see more viruses.

Re:Transcript (2, Insightful)

BitZtream (692029) | more than 4 years ago | (#29485747)

So basically, they mad a boring Mac ad?

A bunch of either flat out lies or exaggerations and sensationalizing about things that would be true for Linux if it were popular as well.

All OSes are susceptible to virii, if you don't think so, you're a moron. It crashes in my experience just as much as properly setup not dicked with or thrown together with random shitty hardware PC. You haven't actually had to reboot with windows software for years, although it may say you do, and that really isn't that big of a deal, its a rare event. XP runs on pretty much any hardware out there that people are still willing to use

Why are people still paying for their OS? A better question is when are you guys going to realize that the 'Linux way' or 'GPL way' depending how you want to word it today isnt' the only way, and may not actually be what people prefer, regardless of how great you think it is.

You want Linux for the masses? Start 'selling' people on the Linux THEY want, not the Linux that we nerds and geeks have created for ourselves. The general public is NOTHING like us. Until you realize that and adjust to it, Linux is going to remain a niche OS.

Personally, I'd appreciate it if it stayed a niche OS. I don't really look forward to having my favorite OS swarmed by idiots, nor do I want malware authors targeting it. Stop trying to beat Microsoft at a popularity contest, you aren't going to when, they greedy will beat you every single time, they have more money to throw at it. Beat them in the areas you can and move on, stop trying to do everything, otherwise you'll just end up like Windows and not be good at anything.

99.9% ? (2, Insightful)

OrangeTide (124937) | more than 4 years ago | (#29485275)

Where do they get this number from? How can I be certain that 99.9% of the software I want to use is already available for free? The value seems too convenient to be produced from actual research.

(for me personally, it's 100%, but I just need a compiler and a text editor and maybe a web browser)

Re:99.9% ? (0)

Anonymous Coward | more than 4 years ago | (#29485317)

I only know of one application that does not have a Linux counterpart, MS Visio.

Re:99.9% ? (1)

NoYob (1630681) | more than 4 years ago | (#29485415)

I only know of one application that does not have a Linux counterpart, MS Visio.

*Sigh* As far as I know that's true. The other thing is the MS Excel ability to take a table from a website and put it into a spreadsheet where each and every table element has its own cell. Unless it has changed recently, OO can't do that.

But even then, we're talking about some very esoteric functionality and applications that the bulk of Windows users are not interested in. Besides, this is an advertisement, you pull just about any number out of your ass you want and get away with it.

Re:99.9% ? (0)

Anonymous Coward | more than 4 years ago | (#29485457)

gnumeric is a great spreadsheet app, maybe it can do that

Re:99.9% ? (1)

gVibe (997166) | more than 4 years ago | (#29485647)

Dia (http://projects.gnome.org/dia/) is an excellent alternative for Visio. It allows importing Visio drawings and using the same Visio templates.

OOCALC can open html tables anyway you want. Tons of "open source" OO plugins and addons allow me to do some things that were nearly impossible in MS Office due to cost and complicated instructions.

Re:99.9% ? (0)

Anonymous Coward | more than 4 years ago | (#29485787)

What about Dia ?

Re:99.9% ? (1)

mqduck (232646) | more than 4 years ago | (#29485421)

Games.

Re:99.9% ? (1)

Sfing_ter (99478) | more than 4 years ago | (#29485589)

Kivio - but then again, if all you are doing is making flowcharts then Ooo draw will work just fine.

Re:99.9% ? (1)

digitalunity (19107) | more than 4 years ago | (#29485693)

Inkscape, IMO. If you like drawing, vector is the way to go.

If you like painting by hand, I guess there's GIMP but that is overkill for most people.

Re:99.9% ? (1)

Darkness404 (1287218) | more than 4 years ago | (#29485671)

http://thepiratebay.org/ [thepiratebay.org]

Yeah, even if you use Windows, 99.9% of the software you want is available for free. You just might have to use... less than legal methods.

Malware is the wrong selling point.. (2, Insightful)

spiffmastercow (1001386) | more than 4 years ago | (#29485291)

While it may be true that there is very little Linux malware, that's only because it's not worth it to criminals to write it. Sure, there are a few inherent advantages in that category, such as not running regular users with admin privileges and downloading software from repositories, but you're a fool if you think Linux is immune to malware.

Re:Malware is the wrong selling point.. (0)

Anonymous Coward | more than 4 years ago | (#29485343)

yeah the real selling point is you can do everything you currently do - oh wait unless you want watch flash video fullscreen? etc etc etc

linux works great for business - normally in a well locked down centrally managed dual monitor thin client with local apps (web browser) configuration. This should be the starting point.

Unless we can start thinking from a user perspective and get Ellen Feiss to do a switcher ad.

Re:Malware is the wrong selling point.. (1)

NoYob (1630681) | more than 4 years ago | (#29485443)

And point out that it can play nice in a Windows environment - Samaba, email, browsing, etc....

Yes, in an advertisement, you will have to state the obvious - it's only obvious to those of us who know Linux.

Re:Malware is the wrong selling point.. (1)

selven (1556643) | more than 4 years ago | (#29485529)

If you're going to say that the fact that people don't write software for Linux is a disadvantage, I have an equal right to argue that the fact that people don't write malware for Linux is an advantage.

Re:Malware is the wrong selling point.. (1)

spiffmastercow (1001386) | more than 4 years ago | (#29485615)

If you're going to say that the fact that people don't write software for Linux is a disadvantage, I have an equal right to argue that the fact that people don't write malware for Linux is an advantage.

First of all, I didn't state that the fact that people don't write software for Linux is a disadvantage, though it is true.

Second, the lack of malware is only a current advantage, just like the lack of commercial software which you mentioned is a current disadvantage. If the ads succeed in converting people to Linux, the same advantage mentioned in the ad will cease to exist, because Linux will become more popular, and thus become a target for malware writers. Aren't /.ers typically supposed to be opponents of security through obscurity?

Re:Malware is the wrong selling point.. (1, Insightful)

the_womble (580291) | more than 4 years ago | (#29485681)

1) Have you got any evidence for that

2) Who cares why it is safer. All that matters to me is that it is.

immunity is relative in humans, as well (1)

Joseph_Daniel_Zukige (807773) | more than 4 years ago | (#29485789)

It has been a long time (and a lot of ads with "contains forward looking statements" and other idiot disclaimers) since advertising has been expect to have anything to do with reality.

I'm not against taking the moral stance when everyone else is "doing it", but I'm not going to fault another guy for trying to fight fire with fire.

Let me guess, "Sick of windows malware?..." (0, Flamebait)

Anonymous Coward | more than 4 years ago | (#29485305)

"come give Linux a try, where we don't even have software!"

Just a minor point... (1)

celibate for life (1639541) | more than 4 years ago | (#29485315)

If you're going to advertise to people that never even heard of Linux (according to the transcript), wouldn't it be more productive to focus on an actual distribution rather than mentioning just the kernel's name?

Re:Just a minor point... (1)

SilverHatHacker (1381259) | more than 4 years ago | (#29485371)

Not really. If you say "Here, use Ubuntu" all sorts of people will flock to it, it won't be exactly what they expected, and many will leave disappointed. If you say 'Linux', they jump on Google, search for 'Linux' and find out that there are hundreds of distros, find the one that works for them, and are happy.
(assuming a perfect world; many would probably stop at the 'hundreds of distros' part or just grab Ubuntu anyway. This way at least tries to encourage them to do some research on their own first.)

Re:Just a minor point... (1)

celibate for life (1639541) | more than 4 years ago | (#29485517)

If you say 'Linux', they jump on Google, search for 'Linux' and find out that there are hundreds of distros, find the one that works for them, and are happy.

Actually, it's that part I doubt, and what made suggest the distro ad instead of a broader Linux ad. I know I would be glad to go through the process you describe, but that's because I like experiment with my computer. I imagine that a regular person that has no interest on the subject and, as the ad suggests, is simply tired of malware infections, will be turned off by the amount information.

Re:Just a minor point... (1)

Joseph_Daniel_Zukige (807773) | more than 4 years ago | (#29485811)

So which distro?

"... So try Ubuntu! Or Cent! Or, if you're really adventurous, Fedora!"

Re:Just a minor point... (1)

eyepeepackets (33477) | more than 4 years ago | (#29485383)

Actually, no. Not mentioning a specific distribution gives the vendor the option of providing what the customer needs after a quicky interview: Mr. Science Researcher may need something like Slackware or Gentoo but Ms. Small Business may need Redhat while Mrs. Quilt-at-Home would be served best by Ubuntu that dual boots into Win7 for her game-playing kid. Flexibility is a good thing all around.

Re:Just a minor point... (0)

Anonymous Coward | more than 4 years ago | (#29485857)

Yeah, because the average listener of this ad, who is coming from Microsoft systems, is really going to understand the idea of a single operating system that comes in different varieties from different vendors.

Moron.

Re:Just a minor point... (2, Insightful)

tukang (1209392) | more than 4 years ago | (#29485431)

They probably didn't specify a distro to make the ad more forkable

Re:Just a minor point... (1)

cupantae (1304123) | more than 4 years ago | (#29485459)

Well, just think about this for half a second, and you'll see that it's not:

If Linux is advertised:
-> People google "Linux" and find out what it's about. They will probably check out the wikipedia page, which is very helpful, or else one of the other pages that appear, which are sufficiently clear on the story.
-> Somebody hears about a specific distribution and ask "is that 'Linux'?". Answer: "yes."

If Red Hat (or whatever) is advertised:
-> People google "Red Hat" and find out what it's about. Apparently it does cost money. It has a free version. Probably crippled, lite version lacking all the features. Likely that "free" is a marketing angle.
-> Somebody hears about Ubuntu and doesn't recognise that it's the same thing as Red Hat deep down; that this is something else, of which the person knows nothing. Maybe it's not trustworthy enough to get a radio ad.

Re:Just a minor point... (2, Insightful)

techno-vampire (666512) | more than 4 years ago | (#29485629)

Somebody hears about Ubuntu and doesn't recognise that it's the same thing as Red Hat deep down;

Because it's not. Ubuntu is based on Debian, not RedHat.

Re:Just a minor point... (1, Informative)

Anonymous Coward | more than 4 years ago | (#29485677)

Deeper down.

Re:Just a minor point... (2, Informative)

Darkness404 (1287218) | more than 4 years ago | (#29485687)

Other than RPM vs DEB and APT vs YUM, they run identical software.

Re:Just a minor point... (1)

techno-vampire (666512) | more than 4 years ago | (#29485761)

So do Slackware, OpenSuse and Gentoo. Your point is?

Heard this on the air last night (4, Informative)

XanC (644172) | more than 4 years ago | (#29485335)

It was more about control, about Microsoft being in charge of how you get to your data, than about anything else. It's a great message.

Although I can't listen to more than 5 minutes of Kim Komando without wishing my fingernails were being pulled out instead.

It is about control. (1)

Joseph_Daniel_Zukige (807773) | more than 4 years ago | (#29485837)

Market share to us is just money.

Market share to Steve Ballmer, Bill Gates, et. al. is control.

(And your comment about listening to said show makes me think of a very underhanded attempt at viral marketing.)

Hi I'm Linux (1)

Gothmolly (148874) | more than 4 years ago | (#29485375)

We need a ripoff Mac/PC commercial, where Linux is represented by a nerdy yet busty chick (I'm thinking Abby from NCIS) who makes verbal mincemeat of both the PC and Mac guy, then whips out a Nokia tablet, announces she's off to meet her girlfriend on a date... /I'll be in my bunk

Re:Hi I'm Linux (0)

Anonymous Coward | more than 4 years ago | (#29485403)

We need a ripoff Mac/PC commercial, where Linux is represented by a nerdy yet busty chick (I'm thinking Abby from NCIS) who makes verbal mincemeat of both the PC and Mac guy, then whips out a Nokia tablet, announces she's off to meet her girlfriend on a date... /I'll be in my bunk

Agreed. And while the nerdy yet busty Linux chick is STICKING IT TO THEM, the PC and Mac guy can be shown whimpering in the corner doing something very wussy, like playing games. Or watching fullscreen Flash. Or using iTunes; y'know, stuff that the viewers don't need or care about.

Re:Hi I'm Linux (0)

Anonymous Coward | more than 4 years ago | (#29485547)

if the stuff that mattered had opened standards this argument wouldn't have a leg to stand on. *sigh*

Re:Hi I'm Linux (1)

bcmm (768152) | more than 4 years ago | (#29485613)

Who the fuck uses iTunes by choice?

Re:Hi I'm Linux (2, Insightful)

Swizec (978239) | more than 4 years ago | (#29485441)

a nerdy yet busty chick (I'm thinking Abby from NCIS)

You need to get out of the basement more, she's pretty much the definition of not busty.

Re:Hi I'm Linux (0)

Anonymous Coward | more than 4 years ago | (#29485781)

I'd venture to guess that it's you who needs to leave the basement more.

Hint: pornography does not accurately represent average female bust size.

Re:Hi I'm Linux (1)

Tweenk (1274968) | more than 4 years ago | (#29485633)

No, we need an ad where Windows is represented by a cheap whore, Mac by an expensive whore, Linux by a nerdy girlfriend (subtle STD reference for extra 'disturbingly appropriate metaphor' points), the first two have a cat fight, then a guy comes over and there's a lesbian threesome, then bestiality involving penguins and 800lb gorillas, wait, what were we talking about again?

Re:Hi I'm Linux (0)

Anonymous Coward | more than 4 years ago | (#29485723)

wait, what were we talking about again?

I dunno but... don't stop

Novell beat you to it (1)

armanox (826486) | more than 4 years ago | (#29485779)

Novell did some videos a while ago on that....

Video 1 [youtube.com]
Video 2 [youtube.com]
Video 3 [youtube.com]

Video 3 wasn't as good as the first two, IMO.

but wait! (0)

Anonymous Coward | more than 4 years ago | (#29485385)

this linux program, how do i install it?

Re:but wait! (0)

Anonymous Coward | more than 4 years ago | (#29485453)

this linux program, how do i install it?

also will it run on windows 7?

"forkable ad"? (4, Interesting)

pongo000 (97357) | more than 4 years ago | (#29485401)

Pray tell, what exactly is a "forkable ad"? Strangely enough, I get no authoritative hits on "forkable ad" in any of the major search engines. Is this a made-up phrase, or something actually used in the advertising realm?

Re:"forkable ad"? (2, Informative)

tagno25 (1518033) | more than 4 years ago | (#29485471)

it is an ad that is forkable

ad: a public promotion of some product or service
fork: In software engineering, a project fork happens when developers take a copy of source code from one software package and start independent ...

Re:"forkable ad"? (2, Informative)

Tweenk (1274968) | more than 4 years ago | (#29485497)

Forkable = you can fork it (create a modified version without asking the original creator)
So it means you can make your own Linux radio ad using parts of this one. Normal ads are 'unforkable' by design (because they include trademarks) and by circumstance (you have no permission to reuse the ad's content). This news means that if you want to market Linux, you no longer need to shell out money to create the advertising material, you pay only for air time.

Re:"forkable ad"? (2, Informative)

annodomini (544503) | more than 4 years ago | (#29485551)

"Fork" is a term in software, particularly free software, that means creating and releasing your own version of something, without merging it back upstream with the original author. This is one of the fundamental freedoms that free software gives you; the freedom to fork it if you don't like how the original author is developing it.

Everyone is familiar with the Linux video ads.... (2, Interesting)

julian67 (1022593) | more than 4 years ago | (#29485451)

"Everyone is familiar with the Linux video ads created by IBM, Red Hat, and Novell...."

Don't the people who write this kind of brazen untruth ever feel embarrassed? I use Debian GNU/Linux, I like it, it runs on all my computers, x86, amd64 and armel, but if I wrote that sentence (unlikely) I'd certainly know it was not true. It's a really crappy way to start and article, except for the fact that it sends a clear message. The message is "The author is blinkered/bug-eyed/deluded/evangelical/worrying. Choose any of the aforementioned and don't bother reading any further."

Fixed (1)

blitzkrieg3 (995849) | more than 4 years ago | (#29485663)

"Everyone here is familiar with the Linux video ads created by IBM, Red Hat, and Novell..."

I don't believe that he meant everyone like everyone in the world, just everyone from /.

I'm not familiar with linux video ads (1)

nedlohs (1335013) | more than 4 years ago | (#29485493)

Way to fail in the first phrase.

RIAA (1)

inode_buddha (576844) | more than 4 years ago | (#29485689)

Oooooh, I bet the RIAA is gonna have a hearburn and nightmares over this.... heheheheee

Forkability may not be too great an idea (3, Interesting)

mysidia (191772) | more than 4 years ago | (#29485711)

It's under the CC-BY-SA license.

That means Apple could take up the ad and alter it to be pro-Apple.

Microsoft could use the very content of the ad to develop their own ad deriding Linux as low-grade

I'm hoping it won't happen, but Forkability of marketing materials can be a double-edged sword...

games (0)

Anonymous Coward | more than 4 years ago | (#29485753)

Get 100% of all game developers and publishers to make their products work with linux AND windows out of the box on the day 1 release and 90% of your targeted market, including myself, will switch over.

Until then, I'll deal with the occasional blue screen. Until then, I'll deal with the occasional screwy OS "upgrade." Nothing will change that until I can run games with the penguin WITHOUT having to use WINE.

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