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Apple Patents "Enforceable" Ad Viewing On Devices

CmdrTaco posted more than 4 years ago | from the touch-the-lizard dept.

Apple 439

Rexdude writes "Apple has filed a patent that forces users to interact with an ad. FTFA: 'Its distinctive feature is a design that doesn't simply invite a user to pay attention to an ad — it also compels attention. The technology can freeze the device until the user clicks a button or answers a test question to demonstrate that he or she has dutifully noticed the commercial message. Because this technology would be embedded in the innermost core of the device, the ads could appear on the screen at any time, no matter what one is doing.'" We've been following this story for awhile now but it seems to have broken into the mainstream.

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439 comments

Customer Service : My Screen is Broken (5, Funny)

tjstork (137384) | more than 4 years ago | (#30115090)

Hello Apple? I have a problem with my iPhone. Every time it shows an advertisement, the screen gets smashed. Can you help?

Re:Customer Service : My Screen is Broken (5, Interesting)

Anonymous Coward | more than 4 years ago | (#30115236)

I was seriously starting to consider buying an iPhone. Then I see this patent, and think "I will never buy such a product".

But your post gives me hope; if everyone called apple support every time they saw an ad like this, it would be awesome.

"Hello Apple? I was dialing 9-1-1, but I only got 9-1 in, and then this screen popped up and asked me how many horsepower are in the new lexus, and now my house has all burnt to the ground, and I had to borrow the neighbor's phone because my iPhone is unusable until I answer this stupid question. BTW, can you give me the legal department's number?"

Re:Customer Service : My Screen is Broken (4, Insightful)

fuzzyfuzzyfungus (1223518) | more than 4 years ago | (#30115564)

The trouble is, with Apple, that sort of thing wouldn't happen. That's what makes them more dangerous than their competitors.

When somebody like Sony tries to pull an anti-consumer move, you get crap like UMD, or blu-ray players that need to spend 15 minutes downloading updates before your squalling brat can watch whatever disney tripe will satisfy their 15 second attention span. Or intel's ill-fated :Viiv" that nobody can pronounce and even the initial reviewers couldn't get working properly. And all this is not to mention stuff like cablecard or walmart's DRM server deactivation.

Even if joe consumer doesn't know what DRM is, has never thought about its implications, wouldn't know "software freedom" if it bit him in the ass, things like that will piss him off anyway. With apple, though, it is different. Their anti-consumer moves are so shiny, so polished, so elegant, that even people who ostensibly do care about DRM and things will come out of the woodwork to defend them.

That is what makes them problematic.

Re:Customer Service : My Screen is Broken (1, Funny)

Anonymous Coward | more than 4 years ago | (#30115312)

You think that's a problem? Get a load of this [trollaxor.com].

Re:Customer Service : My Screen is Broken (0)

Anonymous Coward | more than 4 years ago | (#30115660)

haha - yea I have the same problem but mine bursts into flames too.

Fortunately (4, Insightful)

imamac (1083405) | more than 4 years ago | (#30115106)

Like most companies, Apple doesn't use half of their patents. Hopefully, this will be one of those unused ones.

Re:Fortunately (4, Insightful)

Amarantine (1100187) | more than 4 years ago | (#30115152)

Let's also hope that they won't license it to others, so we'll never see this technology in action. Seriously, do they expect anyone to appreciate this technology? (Anyone that is not in the marketing business, of course)

Re:Fortunately (1)

theguyfromsaturn (802938) | more than 4 years ago | (#30115346)

Even somebody in the marketing business. I would assume that they do consider "negative consumer impact" or some similar variable. Coercion usually ends up associating bad feelings with the advertised products.

Re:Fortunately (4, Informative)

commodore64_love (1445365) | more than 4 years ago | (#30115358)

This tech is already in use on nbc.com, cwtv.com, syfy.com, and so on. When you watch their streaming videos, they expect you to click "continue" after watching the advertisement. It's their way of verifying you seeing the ad.

Re:Fortunately (3, Insightful)

Loonacy (459630) | more than 4 years ago | (#30115556)

I actually prefer the sites that have a "continue" button after an ad to the ones that just go right back into the program. The continue button allows me to wander off and do something else while the ad is playing without having to worry about missing anything.

Re:Fortunately (0)

greenglyph (814070) | more than 4 years ago | (#30115568)

Interestingly enough, being asked to click to 'continue' gives me a perfect opportunity to go do something else for a minute, knowing that when I get back, the stream will be paused right where I want to pick it up.

Re:Fortunately (1)

drzhivago (310144) | more than 4 years ago | (#30115396)

Does the US require that a patent need to be brought to use to be kept valid? Quick scan of Wikipedia says that some countries require it, but doesn't list which ones do.

Re:Fortunately (1)

Snocone (158524) | more than 4 years ago | (#30115452)

Yes. The content providers being lined up for the media consumption device commonly referred to as "the Apple Tablet".

Or how would you go about cost-effectively bringing enough content providers on board to make said chimera a useful product out of the box and avoid a Kindle-like fate for it? If you do have any better idea than Messr. Jobs, send your résumé to Amazon immediately...

Re:Fortunately (1)

ByOhTek (1181381) | more than 4 years ago | (#30115502)

Who knows, maybe they are doing this to prevent 3rd party vendors from making software that does this on an Apple platform (and preventing patent based blockage of vendors on other platforms?)

Re:Fortunately (3, Interesting)

oldspewey (1303305) | more than 4 years ago | (#30115214)

They can go ahead and use it if they want. It won't affect me one bit.

I can see this blowing up in their face if they try to implement it broadly. For example, what happens if I am at a client site using a Macbook to drive a presentation to a C-level audience, and an "ad" for a competitor product (or some other inappropriate ad) pops up and I have to spend time fumbling with a multiple choice "quiz?"

No Thanks.

Re:Fortunately (1)

kikito (971480) | more than 4 years ago | (#30115292)

Well I actually hope they enforce this one - on all their products. And then nobody buys them any more and Apple crushes. Just to show how bad the idea is.

Re:Fortunately (5, Funny)

Chrisq (894406) | more than 4 years ago | (#30115394)

If they had any sense they would have patented adverts that don't force user interaction, and thereby force all other companies to make their devices too annoying to use.

Happy (-1, Offtopic)

Anonymous Coward | more than 4 years ago | (#30115114)

Glad I don't use an iPhone!

What has changed? (3, Informative)

tepples (727027) | more than 4 years ago | (#30115126)

What has changed since the last story about Apple's advertising patent [slashdot.org]?

Re:What has changed? (1)

mehrotra.akash (1539473) | more than 4 years ago | (#30115342)

could be an inbuilt system in /. to repeat some imp. articles, just incase some ppl missed them.
guess they could calculate the no. of comments by unique commenter s and the stories which have the lowest are reposted..

Great idea (5, Insightful)

T.E.D. (34228) | more than 4 years ago | (#30115128)

Actually, I'm in full support of this particular patent. As long as they don't actually use it themselves, don't license it, and vigorously enforce it.

Re:Great idea (1, Insightful)

Anonymous Coward | more than 4 years ago | (#30115224)

I don't mind if they use it and enforce it. Avoiding Apple products is easy enough.

Re:Great idea (1)

Sockatume (732728) | more than 4 years ago | (#30115248)

That's a wonderful notion, but I can't think of a time when a corporation patented something bad soley as a way of preventing someone from using it. Maybe they won't bother using it, but if somebody else does, you can bet they'll meet them at the licencing table rather than sue them into non-existence.

Re:Great idea (0)

Anonymous Coward | more than 4 years ago | (#30115298)

This. Nothing else needs to be said on this thread. Thank you, good sir.

Re:Great idea (0)

Anonymous Coward | more than 4 years ago | (#30115316)

1. Patent enforced ad viewing.
2. Licence/give it to competitors.
3. Increase marketshare.
4. Profit!!!

See, every step for once!

Re:Great idea (1)

AmericanInKiev (453362) | more than 4 years ago | (#30115466)

Right,
The only rational explanation of this patent, is that they are patenting the sociopathic behavior of the class which brought you singles adds on every telephone pole.

  - which of course suggests a disturbing idea that individuals could invent crimes, by patenting the activity.

weird, if laudable in this case.

Re:Great idea (0)

Anonymous Coward | more than 4 years ago | (#30115614)

Actually, I'm in full support of this particular patent. As long as they don't actually use it themselves, don't license it, and vigorously enforce it.

I'm also in full support of this particular patent. As long as they use it themselves, don't license it, and vigorously enforce it. Android here I come.

I would not purchase this device. (3, Insightful)

olsmeister (1488789) | more than 4 years ago | (#30115146)

Moreover, I would not purchase any product made by a company that produces this device. With a few compatriots, we'll solve this problem.

Annoyance ads (4, Insightful)

bluefoxlucid (723572) | more than 4 years ago | (#30115150)

College Humor had Volkswagen ads I liked. They were amusing, and there was a 5 second "This video brought to you by Volkswagen" or something before the video.

College Humor later had another sponsor that demanded a 35 second mandatory viewing BEFORE the video played. I don't recall who. I do recall they annoyed me and I didn't care for their product; I'd buy from their competitors if I did.

If the ads piss you off, the product pisses you off. Fuck that. Don't buy shit that's advertised through irritation.

Re:Annoyance ads (2, Interesting)

Peter Simpson (112887) | more than 4 years ago | (#30115270)

I find that there is very little content that interests me enough to view a mandatory ad. I would imagine there's even less content for which I would waste my time answering a question before being able to view it.

I predict most content "protected" by Apple's new mandatory ad system will go unwatched.

Re:Annoyance ads (0)

Anonymous Coward | more than 4 years ago | (#30115354)

If the ads piss you off, the product pisses you off. Fuck that. Don't buy shit that's advertised through irritation.

Exactly. Someone needs to echo this to the folks at Digitally Imported.

I understand the need to advertise, but they only have one single advertiser at any given time. And they play their minute-long ad after every ten minutes of music.

After hearing the same ad ~480 times in one day, I'll pretty much go out of my way to avoid buying anything from that advertiser ever again :/

Re:Annoyance ads (2, Insightful)

residieu (577863) | more than 4 years ago | (#30115420)

What annoys me is sites which have an ad before each video that they make you watch. But it's the SAME AD EVERY TIME. And I still don't know what they're advertising.

Local monopolies (1)

tepples (727027) | more than 4 years ago | (#30115546)

I don't recall who. I do recall they annoyed me and I didn't care for their product; I'd buy from their competitors if I did.

Patronizing an advertiser's competitors isn't always practical because not every market is competitive. For example, if an energy company advertises in such an annoying manner, and that company provides electricity or natural gas to your city, where will you get your energy? If both the local cable company and the local phone company advertise in such an annoying manner, how do you plan to get Internet access?

Nothing new, but I can imagine horrible outcomes.. (5, Funny)

KreAture (105311) | more than 4 years ago | (#30115176)

- This is 911.
* Help, I am being attacked!
- Hold on sir, I will <click>

iPhone:
Video of security-spray followed by the question "Would this product have helped in your situation?"
Ansver: Yes

- <click> Sir, are you still there?
- Sir?
- hello?
* gurgle, gurgle.  (bloody mess on ground...)

Re:Nothing new, but I can imagine horrible outcome (-1, Offtopic)

Anonymous Coward | more than 4 years ago | (#30115476)

- This is 911.
* Help, I am being attacked

...and that is why concealed carry permits were created.

Re:Nothing new, but I can imagine horrible outcome (1)

KreAture (105311) | more than 4 years ago | (#30115530)

- This is 911. * Help, I am being attacked

...and that is why concealed carry permits were created.

A gun can be viewed as a "device". Just you wait untill your gun plays the axe-deoderant music and prevents you from firing untill you have simulated the use of a roll-on deoderant by wiping the gun under your arm.

Re:Nothing new, but I can imagine horrible outcome (1, Flamebait)

140Mandak262Jamuna (970587) | more than 4 years ago | (#30115618)

Yup, the mugger does not know who would be carrying a concealed weapon and who would not be. So they shoot everyone. Meanwhile deluded types think they are holding off the M1 A1 Abrams Tank owning, bazooka making, M15 trained army and marines with their little pipsqueak like a Beretta.

Americans. (1, Insightful)

Anonymous Coward | more than 4 years ago | (#30115178)

Odious. Simply odious. Why do you yanks have this sort of nonsense?

Re:Americans. (1)

R2.0 (532027) | more than 4 years ago | (#30115326)

"Odious. Simply odious. Why do you yanks have this sort of nonsense?"

It's a natural progression of the English system of law and mercantilist power. You're shocked that we didn't put it to a more palatable use?

Re:Americans. (1)

Shadow of Eternity (795165) | more than 4 years ago | (#30115438)

you forgot the protestant belief predestination also leading to the cultural belief that anyone suffering in this world had it coming because they were going to hell anyway and deserved it.

Customer goodwill ? (1)

redelm (54142) | more than 4 years ago | (#30115180)

Yes, this can be done. Technically quite easily (perhaps circumventable by a few). The real question is whether a seller/advertiser would _want_ to. The purpose behind advertising to to attract customers and stimulate sales. This requires creating a positive buzz (feelgood) about the product or service. Locking a machine is unlikely to do this.

OTOH, this technology could easily be used in cases where goodwill is less desired (less user choice) like corporate computed-based training requirements.

Re:Customer goodwill ? (1)

ghighi (1416473) | more than 4 years ago | (#30115370)

As any self-respecting marketing specialist will tell you, there is no such thing as bad advertisement. Any advertisement, be it angry consumer smashing expensive smartphones because of some anoying adds poping, translate to better sales.

Re:Customer goodwill ? (1)

redelm (54142) | more than 4 years ago | (#30115548)

... for the competition!

Yes, I understand your point about publicity being generally good, particularly in an under-informed world. However, creating user annoyance without countervailing user benefit (low price) is not likely to endure past "flash in the pan".

Unfortunately some will (2, Funny)

Kupfernigk (1190345) | more than 4 years ago | (#30115414)

There is often a psychological gulf between US and UK advertising. Often US advertising is based around insecurity and fear: if you don't buy this you will continue to smell/have bugs grow in your crotch/put off the opposite sex/have your neighbors laugh at you/be unAmerican. One can imagine all too well that a sizeable part of the population, forced to view such ads, will react as desired. It is less likely to work in Europe, where there is far more distrust of corporations and official-sounding messages (partly because of our bad history in the first half of the 20th century.)

Re:Unfortunately some will (1)

redelm (54142) | more than 4 years ago | (#30115574)

Of course some will: Everything that is not physically impossible, _must_ happen given enough opportunity. And with the internet and starved, rabid media (incl /.), we will hear about it.

My point is this is unlikely to be come a dominant marketing mode.

Re:Customer goodwill ? (1)

dwiget001 (1073738) | more than 4 years ago | (#30115558)

Next thing you know, Apple will be lobbying Congress to pass a law that requires you to view and respond to 5 or more ads a day.

You know, for the good of the economy and such. I cringe.

And that sums up neatly... (1, Insightful)

jonnyj (1011131) | more than 4 years ago | (#30115202)

...why I no longer buy and am never likely again to buy any products made by Apple.

Re:And that sums up neatly... (0)

Anonymous Coward | more than 4 years ago | (#30115400)

You no longer buy Apple products because they display advertisements? Overdramatic much?

Re:And that sums up neatly... (2, Funny)

nih (411096) | more than 4 years ago | (#30115422)

That's nothing, I'm never going to buy any products from anyone! muhahhahaa!

Re:And that sums up neatly... (1)

Amarantine (1100187) | more than 4 years ago | (#30115444)

Afwully strong statement for only 1 patent. Without any information about wether they are going to actually *use* it, and if so, in what product... Are you sure that every company behind every product you own in your house, only holds patents that you agree with? Patents that not neccessarily have anything to do with the stuff you actually have?

One step forward, three steps back. (2, Insightful)

FlyingBishop (1293238) | more than 4 years ago | (#30115204)

It increasingly seems like the major software companies are determined to use any CPU cycles wrung out of Moore's law beyond 2005 levels exclusively for their own benefit, leaving us with our 3 ghz 1 gb machine, and quite content. This sort of nonsense removes the primary benefit of a computer, which is its ability to do things for you without your input. Now it does things for someone else, and it requires your input.

Yes! (1)

AlexiaDeath (1616055) | more than 4 years ago | (#30115220)

Go Apple. Now people have to pay to put that crap on their device and thus are less likely to do it. I do not wish to see such "enforceable" adds so I can simply avoid Apple and go with vendors who don't commit brain rape on their users.

4chan (0)

Anonymous Coward | more than 4 years ago | (#30115242)

I'm reminded. Distinctly. Of those websites which bring up a huge ad and force you to click skip before you can see the content.

Obviously that's not prior art though, as it's on a web page, not a device!

Talk about losing customers (1)

peragrin (659227) | more than 4 years ago | (#30115260)

I saw this last week, and I am trying to figure out why. It destroys all usablity of the device. Can you imagine to dial 911 and have an AD block it. Or watching a video and having it interupted by ads that you have to click through

so I am scratching head as to why apple patented this. If they ever used it they would lose whatcustomers they have.

Re:Talk about losing customers (0)

hatemonger (1671340) | more than 4 years ago | (#30115402)

so I am scratching head as to why apple patented this. If they ever used it they would lose whatcustomers they have.

Apple fans are pretty devout. A bet Apple is betting enough of them will stick around even with obtrusive ads. And another large segment of Apple users are technologically challenged, so the energy of learning to use a blackberry or droid won't be outweighed by the annoying ads. Personally, I'd be iRate.

Re:Talk about losing customers (1)

Joe Random (777564) | more than 4 years ago | (#30115506)

Can you imagine to dial 911 and have an AD block it.

Oh give me a break. As horrible an idea as I think this patent is, you and I are both fully aware that no one would ever block a 911 call with ads. Even if Apple were completely, 100% evil (and that looks more and more possible every day), they'd still want to avoid lawsuits caused by their devices blocking emergency calls.

So lay off the "ZOMG what if they block 911 calls?!" FUD, because only an idiot would consider that to be an actual possibility.

Don't like it? Don't buy the product (1)

arkham6 (24514) | more than 4 years ago | (#30115274)

I'm sure that apple will stop putting this annoyware into their products if enough people get angry about it. I'm sure as hell not going to buy any product that contains this junk.

Re:Don't like it? Don't buy the product (0)

Anonymous Coward | more than 4 years ago | (#30115566)

Of course, you won't BUY these products. They will be "free" products offered to you, whether it's "iLife '11, now it's FREE!" or the new "iBook Tablet, FREE with your paid subscription to the Electronic Wall Street Journal".

You also won't possibly afford to pass these items up, because both of those products will double in unsubsidized price after the free version is released.

Steve Jobs C.E.O. Of The Decade? (0, Offtopic)

boudie2 (1134233) | more than 4 years ago | (#30115280)

It must have been a slow decade. If computers are all about problem solving, then what problem did the iPod or iPhone solve? I can tell you one it created, the world's garbage dumps will be filling up with them soon.

I like my iPhone (1)

MikeRT (947531) | more than 4 years ago | (#30115302)

but I swear, that if Apple puts a "feature" into the iPhone which lets Big Media lock up my device on paid content a la a DVD player, I will break my AT&T contract, throw the device in the trash and buy a Droid. I don't think it's an exaggeration to say that many technical and semi-technical iPhone users would do likewise.

APPLE PLEASE DO IMPLEMENT THIS (1)

mehrotra.akash (1539473) | more than 4 years ago | (#30115310)

and do not license it to anyone else.
Keep this technology exclusively to yourself.
Apple devices already says "it just works", now they can say "it just work like a TV"

Re:APPLE PLEASE DO IMPLEMENT THIS (0, Flamebait)

Targon (17348) | more than 4 years ago | (#30115392)

I hope that Apple is stupid enough to actually implement this, just to show others that bad ideas CAN drive even the most obnoxious supporters away. If you buy a device, you should NOT be forced to deal with advertising. If you get a device for free, then that is another story, but even then, it would make it so only those desperate would use such a device rather than a different one without the feature.

I paid for this radio yet there are ads (1)

tepples (727027) | more than 4 years ago | (#30115602)

If you buy a device, you should NOT be forced to deal with advertising.

I buy an FM radio, but all stations have advertising on them. (Yes, NPR pledge drives count as advertising.) So I am forced to either deal with advertising or not use the radio.

I buy a TV, but all stations have advertising on them. (Yes, PBS pledge drives count as advertising.) So I am forced to either deal with advertising or not use the TV.

Buy a campaign of competitor's product... (2, Funny)

SharpFang (651121) | more than 4 years ago | (#30115318)

Buy a campaign of competitor's product using this technology to advertize it.
Massive profit.

Ad Patent (1)

vxone (668809) | more than 4 years ago | (#30115324)

This is just wrong on so many levels and should be stricken down.. Apple the good gone to apple the bad - people should boycott all apple products just for this patent alone....

I am sure it's not as bad as you think (1)

jeffmeden (135043) | more than 4 years ago | (#30115336)

They will probably just use this to offer 'alternative revenue models' to things like Ipod software updates. Instead of paying $10 every six months to keep your Ipod Touch software current they will offer you the 'opportunity' to download the ad-supported version which will quiz you periodically about the 'zinger' at the end of the most recent Mac Vs PC ad spot.

See, what's the harm in that?

Apple is evil (2, Insightful)

onyxruby (118189) | more than 4 years ago | (#30115348)

Why can't people see that Apple is evil? Seriously, at what level of bend over and take it does it start to hurt enough to want it to stop? What is the line that will get the fanboy's to realize that they do just as much evil stuff as microsoft or any other company in tech? Does shiny and simple really outweigh everything else? I expect to get flaimed and modded down, but I really want to know, how much is too much, what would it take for the iMasses to see the real iJob and wake up?

As opposed to who? (1)

wandazulu (265281) | more than 4 years ago | (#30115586)

Apple is different in that they do care about the user experience, almost to the detriment of all else. Microsoft is happy to bombard you with prompts, popups and whatnot, and that's just the operating system! Just this morning I get to my computer and I've got a "there are unused icons on your desktop" message that simply will not go away until I click on it, which then starts the "cleanup wizard" that I can cancel. I can prevent this from happening with a registry tweak, you're right, but why do I need to do that at all? If I have something on the desktop, it's because I put it there, regardless of how often it gets used.

I would find it a really weird departure from Apple's general user-focused strategy to suddenly demand they respond to ads; I see it more as a patent land grab that, if anything else, just adds to the number of patents a company can say it has.

That said, if I started to get bombarded with crap from Apple like I do from the various wintel companies, then I will happily take my business elsewhere. I use Apple products because they do what I want without getting in my way...the second either of those tenets are gone, I'm gone.

Headline: "Apple Patents..." (1)

Theaetetus (590071) | more than 4 years ago | (#30115350)

Story: "Apple has filed a patent that..."

Reality: "Apple has filed a patent application..."

Consider how it's used (1)

nukeade (583009) | more than 4 years ago | (#30115352)

I don't see this technology as being bad at all.

Suppose Apple would like to give away a free or reduced-price iPhone, for instance. A user not willing to pay for the ad-free iPhone would now be a potential customer if they were willing to deal with periodic advertisements with Apple recouping the lost hardware profits from the advertising. From a consumer's point of view, this is just another option: if you don't want to pay for or use ad-subsidized hardware, pay for the ad-free version or buy something else.

Getting ads even though you pay (1)

tepples (727027) | more than 4 years ago | (#30115652)

if you don't want to pay for or use ad-subsidized hardware, pay for the ad-free version

I have relatives who pay for cable television, yet there are still ads. What's the ad-free version of cable news or cable sports?

or buy something else.

If an ad-subsidized product undercuts the market to the point where everybody else either licenses Apple's patent or leaves the market, what should I buy instead? At some point, to avoid being annoyed by advertisements, one has to leave behind most of the twentieth century, let alone the twenty-first.

Let us keep working on GNOME and KDE.... (0, Troll)

GPLDAN (732269) | more than 4 years ago | (#30115356)

I've seen too many UNIX people move to MAC-OS for my liking. I was one of them, and now I am realizing my mistake and turning around. We need to keep plugging at GNOME and KDE (I don't have a dog in that fight, although I use KDE). Because pretty soon, I think we're going to want to run it on laptop hardware. I'm already unhappy with some features in Snow Leopard, and am making the move to building my Linux laptop. Adware built into a pre-compiled kernel without access to source?

Fuck you Jobs.

A good thing (0)

Anonymous Coward | more than 4 years ago | (#30115366)

This is actually a good thing: it means that no other product is allowed to enforce ads!

This is excellent, it means that people will slowly turn away from Apple:
- what is the best thing about this new i?
- it forces you to see ads, no other device can do this
- thanks, I won't ever buy your device

Great (1)

Lord Lode (1290856) | more than 4 years ago | (#30115376)

Great, patent it, the less companies actually USE this crap, the better :) And I never used any Apple products so far so I'm FREE! Yay.

market (0)

Anonymous Coward | more than 4 years ago | (#30115388)

It seems like there's a market for a company that makes products like Apple but without being evil.
any startups want to tap it?

Hope it ain't the future of AppleTV (1)

Shivetya (243324) | more than 4 years ago | (#30115426)

because I really am starting to see Apple in bed more and more with Hollywood.

One of the few things that makes over the net movies more agreeable to me is that unlike blu-ray I do not have to skip past ads for eight other movies, if they allow me to skip. (fortunately some blu ray players don't enforce it)

Sends a positive message to customers (1)

Lemming Mark (849014) | more than 4 years ago | (#30115436)

Assuming your customers are advertisers, rather than the poor fools who are buying the devices. This is only a patent, not a product, so maybe they won't actually do it. I find it instructive, when looking at a company, to think to yourself "Who are the *real* customers?". The customer is "always" right. If you get a device that behaves like this, you know you're not the real customer and you can't expect to be taken seriously by the company you bought it from.

Good Way to Kill Off Sales (1)

Frightened_Turtle (592418) | more than 4 years ago | (#30115448)

That would certainly turn me away from using Apple products in a hurry! Here's hoping Apple filed that patent only to block others from doing this. This is the kind of thing that I would expect to come out of Micro$oft, MPAA, or RIAA.

The very people that use Apple's products do so to get away from this sort of intrusion. While I'm writing, I don't want to be interrupted at all by anything! To have this sort of intrusion into my my workspace on a regular basis would cause a loss of productivity on my part. As any programmer can tell you, after one simple interruption of your thought process it can take up to 20 or more minutes to get one's attention back on track.

I will certainly be a bit more cautious with system upgrades in the future. That would suck to be too quick to upgrade an iPhone or OS X, only to find that Apple has included this technology in it.

robbIE abuses patendead PostBlock devise (0)

Anonymous Coward | more than 4 years ago | (#30115464)

goat sex floats, but relevant inf., with even a remote hint of any possibility of offending other atheists, must be 'hidden'/.deleted post haste.

phewww

Adobe has prior art. (1)

tomhudson (43916) | more than 4 years ago | (#30115480)

The technology can freeze the device

flash, pdfs ...

Heck, even Microsoft has prior art - system modal dialog boxes have been around for ages. UAC is just the latest example.

Re:Adobe has prior art. (0)

Anonymous Coward | more than 4 years ago | (#30115646)

Or the popup that asks you to reboot every 5 minutes.

Sufferers of Restless Thumb Syndrome, Unite! (1)

LifesABeach (234436) | more than 4 years ago | (#30115554)

I buy my phone, I buy my time to use the phone on someones network. An now some Smiling Show Off says no, not yet? I just have one question to Apple, "The 'Droid works on Sprint, the iPhone doesn't? No problem?"

What will it take to un-freeze it? (1)

TomRC (231027) | more than 4 years ago | (#30115576)

Will it un-freeze if I throw it against a wall?
How about if I return it to Apple for being defective?

Already being done... (1)

lammy (1557325) | more than 4 years ago | (#30115606)

... as anyone who's played the free version of the gameshows on http://www.wedigtv.com/ [wedigtv.com] will know. The ads freeze until you click / click-and-drag some vaguely relevant object on the screen, along the lines of "Click the bottle of cleaning spray to make it spray the kitchen counter and see the grease vanish!")

I wish Apple much success... (1)

jenningsthecat (1525947) | more than 4 years ago | (#30115628)

and I hope they use this patent themselves, and license it widely so that it permeates the advertising landscape. It will be a huge boost to FOSS and Open Hardware. Also, it will erode the DMCA, making it effectively unenforceable in many cases. After all, what jury in the country would convict a fellow citizen for hacking an end-run around something so odious and universally despised?

I don't care if they implement this (1)

chord.wav (599850) | more than 4 years ago | (#30115656)

After what they did to the tethering I don't think I'm buying any other Apple product. That really annoyed me. As if they weren't crippled enough right out of the box, the so called "updates" cripples them even more!

Hi, I'm an Mac, (well, an iPhone) and I get more crippled every time you update the software so you can do less and less stuff every day! F0ck Them!

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