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Bing To Become Default iPhone Search?

samzenpus posted more than 4 years ago | from the strange-bedfellows dept.

Google 463

snydeq writes "BusinessWeek reports ongoing talks between Apple and Microsoft to make Bing the default search engine for the iPhone. The discussions reflect an accelerating rivalry between Apple and Google, one that some believe will be the most important rivalry in tech in the years to come. 'Apple and Google know the other is their primary enemy,' says one person familiar with Apple's thinking. 'Microsoft is now a pawn in that battle.'"

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Big Battle (3, Interesting)

sopssa (1498795) | more than 4 years ago | (#30842260)

Even more than just Apple vs Google fight, this is serious battle between Microsoft and Google. MS has actually made their search engine better than Google (the different categories and combining them together shows this, and it's greatly improved over Live search).

Immediately when Bing was released Google tried to answer back with its sidebar options. But it never really got where Bing is. And now Bing keeps gaining marketshare faster than ever before [slashdot.org] . It is actually a good product, and actually something MS has left alone from their other marketing efforts (for example, they use flash instead of silverlight, because flash is installed on so many machines, and do not try to promote silverlight on cost of their search engine).

I hate microsofts business practices as much as the next guy on slashdot, but Bing is something they're actually done really good. Yesterdays news about Bing deleting user data in 6 months [slashdot.org] just shows that bitter battle with Google is getting even better and better. Bing keeps gaining market share every month, faster and faster. Google pulls out from China market. Google CEO says privacy doesn't matter [slashdot.org] . This is something to watch while drinking cola and making some popcorns - two giants fighting to death.

This shows competition is good. It surely leads to innovations.

Re:Big Battle (0)

Anonymous Coward | more than 4 years ago | (#30842298)

If I had moderator points, I would mod you up.

Re:Big Battle (-1, Troll)

Anonymous Coward | more than 4 years ago | (#30842314)

I completely agree. It's more about google and ms, not apple.

Re:Big Battle (4, Insightful)

kregg (1619907) | more than 4 years ago | (#30842322)

the thought of using bing makes me cringe

Re:Big Battle (4, Interesting)

contrapunctus (907549) | more than 4 years ago | (#30842528)

I know what you mean.
I hate this one person who works for subway (just a nasty personality). The thought of her preparing my food makes me ill.
I once went in and saw that she was working and walked right out.
That's how I feel about bing. (she would be microsoft)

Re:Big Battle (3, Funny)

PizzaAnalogyGuy (1684610) | more than 4 years ago | (#30842578)

But how do you feel about delicious pizza with some mountain dew?

Marketshare gains misleading... (5, Interesting)

SuperKendall (25149) | more than 4 years ago | (#30842330)

I like competition as much as the next guy.

However, I am really suspicious of Bing's marketshare numbers. Has no-one else noticed that many of those demonic hoverover underline word links pull up Bing now? How much of the increase is because people lingered a little too long over a word on a web page?

Furthermore, anything with a small marketshare can easily post impressive percentage gains quickly...

Bing's results are as you say pretty decent, however I really don't like the super-heavy home page with the ginormous image. It's cool once but I just can't have that for a page I pull up so often... even if cached, the image is just too annoying over time. Goolge has the simplicity aspect right.

Re:Marketshare gains misleading... (4, Interesting)

sopssa (1498795) | more than 4 years ago | (#30842350)

I never see either Bing's or Google's homepage. I just search using my browsers search bar. Actually I was surprised to see Google's fade-in homepage manually after friend told about it.

Re:Marketshare gains misleading... (3, Insightful)

jhol13 (1087781) | more than 4 years ago | (#30842480)

Goolge has the simplicity aspect right.

I *really* hate Google for destroying the right-click copy-link-location. Maybe I'll change to Bing, it does not do that.

Re:Marketshare gains misleading... (1)

sopssa (1498795) | more than 4 years ago | (#30842518)

Goolge has the simplicity aspect right.

I *really* hate Google for destroying the right-click copy-link-location. Maybe I'll change to Bing, it does not do that.

This is because they want the data on which result you click. What, you though they didn't do that? When you're clicking any Google link, theres subsequent javascript request being sent to Google on what link you clicked. Completely invisible for user, but good data for Google.

Re:Marketshare gains misleading... (0)

Anonymous Coward | more than 4 years ago | (#30842774)

It's a simple redirect, no javascript needed.

Re:Marketshare gains misleading... (1)

blai (1380673) | more than 4 years ago | (#30842858)

Others would think of doing that with an onclick event, not a href attribute containing javascript.

Re:Marketshare gains misleading... (0)

Anonymous Coward | more than 4 years ago | (#30842604)

Right-click copy/paste link? That still works for me but then again I have *.google.com in the IE7 Restricted Sites zone so I'm not running any JavaScript stuff. Tested this using a Google search for... google. Tried right-clicking several of the links on the first two pages and I could copy the text from the Properties dialog box.

Re:Marketshare gains misleading... (2, Informative)

linumax (910946) | more than 4 years ago | (#30842660)

This concern was also raised here [slashdot.org] . The behavior appears to be browser dependent. I get the proper URL in clipboard using Chrome/Safari/Opera but the modified Google URL using Firefox.

Re:Marketshare gains misleading... (1)

Em Ellel (523581) | more than 4 years ago | (#30842786)

This concern was also raised here [slashdot.org] . The behavior appears to be browser dependent. I get the proper URL in clipboard using Chrome/Safari/Opera but the modified Google URL using Firefox.

Sounds like maybe it was either a temporary issue or FUD. Works fine for me on FF. Or maybe original reporter have some ad-ware on their machine.

-Em

Re:Marketshare gains misleading... (2, Interesting)

hairyfeet (841228) | more than 4 years ago | (#30842936)

Well to add my exp I have just tried it using Firefox on both WinXP and Windows 7 HP x64, and both seem to be working fine. The only search where I noted the supposed behavior was when I did some Google shopping for Zoom Bass Pedals [google.com] (my old one is just about had it and I love their fat compression) and that is to be expected since it IS Google shopping.

I tried the same shopping search on Yahoo and found the same redirect behavior [yahoo.com] . So maybe the person was shopping via Google? Because I just couldn't get the redirect behavior on standard results from either search engine.

Blame Firefox (2, Informative)

SuperKendall (25149) | more than 4 years ago | (#30842742)

I *really* hate Google for destroying the right-click copy-link-location. Maybe I'll change to Bing, it does not do that.

Google didn't do that. Pretty much any browser except for Firefox copies the REAL link just fine.

Firefox instead tries to go the extra mile by looking at the href, noticing there's an onclck(), and following that to figure out what URL will be called when you, well, click. So it copies some URL you are never meant to see, much less copy. The fact is that Firefox is NOT copying the visible text, and I don't think it's fair to blame that on Google.

Re:Blame Firefox (4, Informative)

causality (777677) | more than 4 years ago | (#30842898)

The fact is that Firefox is NOT copying the visible text, and I don't think it's fair to blame that on Google.

Have you used Firefox? It has two options: one is "Copy" which copies the visible text; the other is "Copy Link Location" which places the URL in the clipboard. In this case, Firefox is not copying the visible text because the user is not telling it to do that.

Re:Marketshare gains misleading... (1)

Em Ellel (523581) | more than 4 years ago | (#30842760)

I *really* hate Google for destroying the right-click copy-link-location. Maybe I'll change to Bing, it does not do that.

Erm, ok, I'll bite - how so? I have no problems doing "copy link location" on Google or for that matter on Bing. If you are on a Mac, you might have to hold one of the keyboard modifier buttons to "right click" - but that's hardly Google's fault.

-Em

Re:Marketshare gains misleading... (1)

AuMatar (183847) | more than 4 years ago | (#30842768)

What are you talking about? It may be my browser, but seamonkey has a copy link location, and it doesn't do anything different from any other website.

Re:Marketshare gains misleading... (1)

TeXMaster (593524) | more than 4 years ago | (#30842844)

Goolge has the simplicity aspect right.

I *really* hate Google for destroying the right-click copy-link-location. Maybe I'll change to Bing, it does not do that.

What's that? right-click copy-link-address works perfectly for me on Google search links in Opera

Re:Marketshare gains misleading... (4, Interesting)

LoverOfJoy (820058) | more than 4 years ago | (#30842498)

Another factor could be Club Bing [clubbing.com] . They allow you to earn prizes by playing their games. The games? They are games that do searches on bing.com. So for instance, every word you enter into a crossword puzzle gets a search on bing. If you click for a clue, it does another search. One game easily makes 45 searches or more even if you don't use any hints. Because of the prizes, people are always finding ways to set up bots on multiple accounts to try to get more and more points. Even if Microsoft catches them and invalidates their points, I imagine the searches done still count toward how often Bing is used. It doesn't matter that no one bothers to look at the search results (except briefly if they need a clue).

Re:Marketshare gains misleading... (5, Insightful)

lorenlal (164133) | more than 4 years ago | (#30842546)

The other thing that bothers me about the marketshare numbers is that Microsoft is working the Bing advertising to a point where I can't avoid seeing it. I also notice that somehow Bing seems to be popping up in places that I didn't even think they could. [weather.com] Notice what's powering the map on that page?

Add in the $500 Bing agreement with Verizon. [slashdot.org]

Add in the fact that Bing is really doing well taking share from their partner. [tomshardware.com]

To me, it boils down to this: I don't trust many people.

I hardly trust Google, but I have yet to see them engage in practices where they abuse their market share. Please correct me if I've missed something.

I know what Microsoft does when they dominate market share... And right now, this product is gaining market share because MS is pouring money into it at a pace that they can't intend on maintaining. I don't know what their plan is, but I have a feeling that this one's not following the "embrace" part of their normal business model. I can't wait to see what they do once Bing closes in on 30% (assuming it keeps gaining). My guess is that they'll find a way to blend it with the desktop OS, and "integrate" it with the desktop search. I'm also sure that desktop search will extend to the general web.

Re:Marketshare gains misleading... (1)

larry bagina (561269) | more than 4 years ago | (#30842582)

google? How about buying up other companies (including competitors/potential competitors) and killing off their products?

Re:Marketshare gains misleading... (1)

MrNaz (730548) | more than 4 years ago | (#30842710)

I have yet to see them engage in practices where they abuse their market share.

People often say this. What's the matter with you? Privacy not an issue to you? Even if you don't care if your medical records and employment histories were publicly available, surely the endless stream of acquisitions should alarm you. Google is very quickly becoming the hub of a monoculture far larger than anything Microsoft could ever achieve.

Re:Marketshare gains misleading... (1)

schnablebg (678930) | more than 4 years ago | (#30842732)

The map on weather.com has been Live (now Bing) maps for as long as I can remember.

Re:Marketshare gains misleading... (2, Interesting)

Anonymous Coward | more than 4 years ago | (#30842630)

I like competition as much as the next guy.

Hi, I'm the next guy.

Competition is generally good, but in this business there's not enough of it to make it all that great.

Microsoft sucks. Security has always been a problem, but the thing about them that bugs me the most is that I can't but a nice (17") laptop without also buying a license for an OS I'm not even going to use.

Apple sucks. I could go on and on about how much they suck, but I'll be brief. The worst thing about them is that they get away with more crap than Microsoft, thanks to their slick marketing campaign.

Google sucks. Well, sort of. Their search engine is great, and they seem to have a lot of offerings, but thanks to the 'Google Toolbar for Internet Explorer', I've always been a little suspicious of any of their software products.

Microsoft still way behind. (1)

aussersterne (212916) | more than 4 years ago | (#30842458)

What makes Google special isn't just its web search, it's the total value proposition. That little series of links across the top of the page. I can type a phrase and search the web. If that doesn't turn up what I want, I can just click "Images." Then "News." Then "Scholar." Then "Maps." I can search in a variety of well-sandboxed, semantically contextualized datasets for the same phrase, rapidly, without re-typing it, and at a single source.

Beyond just searching, I have a single iPhone app (Google) that lets me manage documents, my email, and my searching all with a single interface and within a single authentication context, rapidly and a fairly solid history of reliability and predictability.

When I can do all that with Bing, and with a site design that scales well from tiny devices to full-on desktops, let me know.

Until then, I believe Google's basic business model is fairly secure. Bing? Bing just just web search for full-fledged personal computers. Sure, that's what made Google to begin with, but it's actually a tiny part of the total value proposition that Google represents today.

Re:Microsoft still way behind. (2, Informative)

jim_v2000 (818799) | more than 4 years ago | (#30842592)

>That little series of links across the top of the page.

Bing has those.

>lets me manage documents, my email, and my searching all with a single interface

If you log into Bing, you also log into Windows Live, which gives you access to Email, Calendars, your 25GB SkyDrive, and (coming soon) online office apps. As far as being able to do those from the iPhone...I would expect to see that soon, if not already. There is a Bing app, but I don't know exactly what it does.

Re:Big Battle (1, Insightful)

Totenglocke (1291680) | more than 4 years ago | (#30842508)

MS has actually made their search engine better than Google

........really? You're the first person I've seen who likes Bing. Anytime I've used it, instead of actual useful links that I get with Google, I mainly get stupid ads for MS products instead.

Re:Big Battle (1)

TheLink (130905) | more than 4 years ago | (#30842772)

I don't like Bing that much, but it'll be no surprise to me if Bing provides better search results than Google.

This is because lots of SEO spammers are targeting Google. If Bing and Google use different algorithms and they start having similar marketshare that might make it harder for the spammers. Anything that results in less spam in my results is good for me.

Re:Big Battle (0)

Anonymous Coward | more than 4 years ago | (#30842800)

I had no idea that Microsoft manufactured Heroes of Might and Magic bondage plushies. Thanks for the lead!

Re:Big Battle (0, Troll)

KOTMATPOCKUH (1676014) | more than 4 years ago | (#30842520)

Are you on MS payroll?

Re:Big Battle (-1)

Anonymous Coward | more than 4 years ago | (#30842532)

MS has actually made their search engine better than Google [citation needed]
This seems like a rather subjective evaluation to me.

Re:Big Battle (5, Interesting)

Darkness404 (1287218) | more than 4 years ago | (#30842544)

MS has actually made their search engine better than Google (the different categories and combining them together shows this, and it's greatly improved over Live search).

Citation needed. Live search was crap, being better than crap doesn't make something great. And I've compared the search results, 80% of the time I prefer Google's results (there was this site that compared Bing/Google/Yahoo and had you pick your favorite and then told you what it was, don't know the URL at the time)

And now Bing keeps gaining marketshare faster than ever before.

And I would imagine that most of that growth is caused by people using the default IE search option which uses Bing.

It is actually a good product,

Again, Citation needed. Is there really anything that Bing does better than Google for the general user?

and actually something MS has left alone from their other marketing efforts (for example, they use flash instead of silverlight, because flash is installed on so many machines, and do not try to promote silverlight on cost of their search engine).

Isn't that how -all- Microsoft's products start? First as nice, good projects with open standards, etc. Then they release that one program that breaks the standard and suddenly that becomes the new standard and then close it off to non-MS products.

Google pulls out from China market.

Um, not exactly sure what you meant by this statement, but assuming its anti-Google, I don't really see your point. Basically Google said that they are sick of being the pawns of the Chinese government which is a -good thing-, I really don't think Microsoft would have the guts to say that.

This shows competition is good. It surely leads to innovations.

Competition is good, but corrupt competition is not. Both Microsoft and Google use software patents to discourage competition, both don't care about privacy, and both are willing to be tossed along and won't fight for their user's rights.

Re:Big Battle (1)

Magic5Ball (188725) | more than 4 years ago | (#30842818)

I choose to use Bing with both Chrome and Safari because GIS reminds me that it was designed in the 1990s, whereas Bing's image search has a more functional UI. I also prefer Bing's video search, which naturally extends the idea of the content preview which made Google good in text searches back in the day.

Re:Big Battle (1)

adf92343414 (1332481) | more than 4 years ago | (#30842554)

The only thing cool about Bing is that its name could be a recursive algorithm for Bing Is Not Google. Sure, that's not where the name comes from [wikipedia.org] , but it could have, in some alternate universe.

Sent from my Google Chrome browser running on *cough*Vista*cough*.

Re:Big Battle (1)

anglophobe_0 (1383785) | more than 4 years ago | (#30842632)

Are you kidding me? Bing is disgustingly ugly to look at. Google's minimalist design is what keeps me there. The only reason Bing has anything cool to speak of is because it grabs results from wolfram alpha. Besides that, do you really see Google's withdrawal from the Chinese market as a bad thing? If I were trying to run a business in a place where the government is subversive toward US companies (not too far off from California, incidentally), I'd probably leave based on principle as well. Still, I do agree that the poster is dead wrong in casting this as apple v. google. It really is bing v. google; unfortunately, I'm afraid apple is tying themselves to a sinking ship if they go through with this. Wasn't it reported somewhere that bing users are three times as likely as google users to click a paid ad? Says something about why bing's marketshare has grown: it sucks in people who believe ads about bing. That's my theory, anyway.

Re:Big Battle (1)

obarthelemy (160321) | more than 4 years ago | (#30842652)

Flash vs Silverlight: don't worry, as soon as they feel the have enough traction, they'll do just that. I wouldn't know about the rest of you comment, I've yet to try Bing. It's good news if it's both a good and an ethical Search engine.

The one thing that puzzles me: why doesn't Apple go their own way ? On the purely Search part, they have the money, and probably the know-how, to do it. On the linked advertising part, they may pull that off too. Or buy into either of both businesses.

If I were them I would consider buying Yahoo for the search business, and to break into the non-Mac, non-iPhone market. If they're going up against Google, they probably need to match them in the end, which means search, ads, youtube, social site... All of which are fairly open to another large entrant, especially given how pathetic the attempts by MS and old media in those spaces have been ?

Re:Big Battle (0)

Anonymous Coward | more than 4 years ago | (#30842886)

I haven't really used Bing yet, so I don't know how it compares to Google for everyday searching. However, the other day I tried searching for my home address using both Bing Maps and Google Maps. The location Bing pointed me to was 20 miles away in a completely different town, while the location Google gave me was off by about 1 block. I decided to avoid using Bing Maps in the future.

Re:Big Battle (1)

locketine (1101453) | more than 4 years ago | (#30842912)

The only flash powered thing I can find on bing is the video player which is a really bad industry practice that needs to stop. They should have used html5 embedded video or silverlight. I would be really surprised if a silverlight player weren't better than any flash player out there due to flash being awerful at utilizing hardware acceleration. They probably made that decision simply because they didn't have to make the player from scratch and wanted excessive content control.

I do like your point about bing making google better but I don't think bing is going to achieve too big of a marketshare if say....IE asked people to choose a default search provider and listed both google and bing. If MS gets apple on board for choosing bing as default search engine then google could get frozen out of a huge chunk of the market without actually making a superior product but rather making a bearable alternative. I don't think I would have switched if MSN search had been comparable to google.

It's not a search engine (1)

Tibor the Hun (143056) | more than 4 years ago | (#30842302)

With apologies to a poster on one of the rumor sites, Bing is not a search engine, it is a decision engine.

But in all seriousness, the only reason why Apple would even consider doing this, is if Google already abandoned them elsewhere, and there are no signs of that.
I'm pretty positive that Steve hates Microsoft, what it stands for, and the way it does its business. Pretty much like many Linux folks do.
If he should allow for this, I'll eat my shorts. (Figuratively!)

Re:It's not a search engine (1)

bloodhawk (813939) | more than 4 years ago | (#30842376)

Google are agressively trying to take Apples market, I am pretty sure Steve Hates losing money more than he hates Microsoft, At least his shareholders better hope so.

Re:It's not a search engine (1, Interesting)

Anonymous Coward | more than 4 years ago | (#30842404)

Steve once said, after Apple took $150M USD from M$ a few years ago, that it was not necessary for Microsoft to fail for Apple to succeed.

He may hate M$, but he's a smart businessman, and Apple and M$ have worked together more than you'd think over the years.

I hope the rumor is true, I'm not a fan of Google, or M$, but I'm tired of being mined for data, and right now M$ has a better privacy message.

Even better would be an opt in on all data mining, but we all know there are too many well funded lobbyists flying first class from Silicon Valley/Redmond to ever let that happen.

Re:It's not a search engine (3, Insightful)

Lemmy Caution (8378) | more than 4 years ago | (#30842426)

Microsoft saved Apple. [wired.com] Microsoft kept Apple viable in the workplace by continuing to release Office for Mac (indeed, Office on a Mac is much nicer than Office on a PC.) Apple produces great hardware to run Microsoft software, even their OS, on. And while Jobs is an avid competitor, I seriously doubt that the has any animus for Microsoft.

Google, on the other hand, is threatening Apple in its biggest growth market: mobile devices. Google offers an alternate ecosystem to Apple, to .Mac and now iDisk. Google is encroaching, encroaching, encroaching more into Apple territory than Microsoft is. Apple probably feels betrayed by Google (and vice versa, after the rejection of Google's app in the AppStore.)

All three are competing with each other in various sectors, but I think if there is bad blood anywhere right now, it is between Apple and Google.

Re:It's not a search engine (2, Funny)

Tibor the Hun (143056) | more than 4 years ago | (#30842446)

good insight

Re:It's not a search engine (1)

introspekt.i (1233118) | more than 4 years ago | (#30842716)

I know corporations are essentially people, but I didn't know that they had feelings.

Re:It's not a search engine (2, Insightful)

Lemmy Caution (8378) | more than 4 years ago | (#30842862)

OK, that's a fair dig, especially because I'm criticizing that idea implicitly at the beginning. But it wouldn't be a stretch to say that the senior management of Apple might be cheesed at Google...

Re:It's not a search engine (0)

Anonymous Coward | more than 4 years ago | (#30842500)

But in all seriousness, the only reason why Apple would even consider doing this, is if Google already abandoned them elsewhere, and there are no signs of that.

But in all seriousness, the only reason why Apple would even consider doing this, is if Microsoft dangled more $$$$$ in front of their face. Apple isn't referring traffic to Google for free just because they're cool dudes, you know.

Re:It's not a search engine (0)

Anonymous Coward | more than 4 years ago | (#30842764)

The way idiots like you talk, one could be forgiven for thinking that Microsoft board members have been given a free rein to use shareholder profits to bribe everyone in sight.

Re:It's not a search engine (5, Interesting)

westlake (615356) | more than 4 years ago | (#30842688)

I'm pretty positive that Steve hates Microsoft, what it stands for, and the way it does its business. Pretty much like many Linux folks do

Apple and Microsoft have had a mutually profitable - symbiotic - relationship for thirty years.

Apple sells an upscale urban lifestyle.

Microsoft solid middle class value.

Both have a very clear notion of how to profitably leverage the other's platform. Windows gets iTunes. The Mac gets MS Office.

Hate makes good theater - but rarely good business - and the geek needs to remember when he is watching a show.

Microsoft a pawn? (1, Insightful)

timmarhy (659436) | more than 4 years ago | (#30842316)

MS is hardly anyones fool. what is far more likely is that MS will play the 2 off against each other. Apple's piss weak market share makes them less of a threat, so initally siding wiht them is logical. Next i bet you'll see MS leverage this into a windows mobile version of the iphone. mark my words children....

Re:Microsoft a pawn? (1)

Nostradongus (1721498) | more than 4 years ago | (#30842358)

Piss weak market share of what? Smart phones? Personal music players? Online music sales? I doubt Apple will side with Microsoft and if they do, it'll only be temporary. It seems more than likely that Apple will buy out some small company and create a Jobs search engine.

Re:Microsoft a pawn? (0)

Anonymous Coward | more than 4 years ago | (#30842492)

Because Apple has a stellar history of cloud services? If Apple buys out a search engine, the only thing that will happen is that it will tank and than stay on life support until they rename it and try again.

Re:Microsoft a pawn? (5, Funny)

jim_v2000 (818799) | more than 4 years ago | (#30842626)

>a Jobs search engine.

It would be like Google, but the only button would be the "I'm Feeling Lucky" button.

Re:Microsoft a pawn? (1)

spintriae (958955) | more than 4 years ago | (#30842922)

AskJobs? I doubt it will give you many answers. And I predict a strict secrecy clause in the TOS for the answers is does give.

Re:Microsoft a pawn? (2, Funny)

Ethanol-fueled (1125189) | more than 4 years ago | (#30842452)

MS is hardly anyones fool. what is far more likely is that MS will play the 2 off against each other.

Haw! MS is the ugly fat chick in the room. A company would have to be desperate to be with her. Microsoft is synonymous with "cheap".

Re:Microsoft a pawn? (4, Funny)

mevets (322601) | more than 4 years ago | (#30842616)

to say nothing of her transmittable diseases....

Re:Microsoft a pawn? (3, Interesting)

93 Escort Wagon (326346) | more than 4 years ago | (#30842624)

MS is hardly anyones fool. what is far more likely is that MS will play the 2 off against each other. Apple's piss weak market share makes them less of a threat, so initally siding wiht them is logical. Next i bet you'll see MS leverage this into a windows mobile version of the iphone. mark my words children....

Wha'? I know people don't read the articles here - but you should at least consider reading the summary. We're talking about the iPhone and mobile devices and search - not personal computers. Apple's marketshare is pretty darn good (to say the least). As far as Windows Mobile goes... I know some guys that work in that group, and they don't currently expect it to even exist in another year or two. It is not Microsoft's golden child by any stretch of the imagination.

Seriously - Microsoft hasn't managed to leverage their Windows near-monopoly into a dominant position in any of these spaces. I'm glad you're happy with your Zune, but... wow. Seriously.

Re:Microsoft a pawn? (0, Troll)

timmarhy (659436) | more than 4 years ago | (#30842748)

clearly you didn't read my post at all Mr knee jerk.

Re:Microsoft a pawn? (1)

johncadengo (940343) | more than 4 years ago | (#30842646)

Agreed. I don't see Microsoft as a pawn at all. It seems to me that they are employing the well-known and time-proven strategy of divide and rule [wikipedia.org] .

Re:Microsoft a pawn? (1)

introspekt.i (1233118) | more than 4 years ago | (#30842708)

I'd liken Microsoft to some kind of weird arms dealer in this scenario. It pretty much can't lose if Apple is using its products in some vendetta against Google.

Default but still switchable actually helps google (-1)

Anonymous Coward | more than 4 years ago | (#30842320)

Yes because having the default search engine for IE / Netscape / AOL not be google really hurt google?
I think the opposite that it increased the name recognition beyond its competition.

Re:Default but still switchable actually helps goo (2, Insightful)

Lemmy Caution (8378) | more than 4 years ago | (#30842436)

You are delusional. Most users do not switch their defaults. Most users do not hear about these kinds of decisions at all. And Google is an ad company. Not have Google be the default engine isn't a shot-across-the-bow, it's pissing in their Corn Flakes.

Re:Default but still switchable actually helps goo (0)

Anonymous Coward | more than 4 years ago | (#30842576)

Why does Google pay Mozilla tens of millions per year for default placement in Firefox then?

I think you need to think about this a little more.

as the old saying goes (2, Insightful)

stimpleton (732392) | more than 4 years ago | (#30842352)

As the old saying goes...Adversity makes strange bed fellows.

IBM and Intel were once Apple's enemies ... (1, Offtopic)

perpenso (1613749) | more than 4 years ago | (#30842894)

As the old saying goes...Adversity makes strange bed fellows.

Both IBM and Intel were once portrayed as "enemies" by Apple, and both were lampooned in the Apple ads of the day. Partnering with IBM or Intel was once considered inconceivable by Apple's more "enthusiastic" fans. Yet it happened. It would be more difficult in the Microsoft case, but with Apple anything is possible.

--
Perpenso Calc [perpenso.com] for iPhone and iPod touch, scientific and bill/tip calculator, fractions, complex numbers, RPN

Will you finally own up to Apple's Evil? (0, Troll)

Jackie_Chan_Fan (730745) | more than 4 years ago | (#30842366)

When will you Microsoft haters finally recognize that Apple does just as much sneaky crap as Microsoft... The difference is that Apple gets away with it.

So lets get this straight...

Apple will now force me to use BING, rather than Google?

Where are all of the EU Anti Trust whiners/MS haters now?

Re:Will you finally own up to Apple's Evil? (2, Interesting)

Lemmy Caution (8378) | more than 4 years ago | (#30842476)

The thing I love about this story, in the way that I love to see a brawl break out in the stands, is that while Microsoft aficionados - or even tolerators - are a distinct minority in Slashdot, Apple fans and Google fans are about equal in representation here. So this is a perfect wedge story. (Grabs popcorn.)

For myself, I use Google Products and Microsoft Office on Mac OS X 10.6 on my MacBook Pro, running Windows 7 in Parallels and bootcamping to play games. I like open source stuff when I can use, too (scientific and data viz/analysis software especially - yay, R.) So, I don't have a dog in this fight. Or, I have 3 dogs. That all smell. I do like the Google dog just a little better than the others, though.

Apple to force ads on the iPhone?! WHAT? (5, Interesting)

Jackie_Chan_Fan (730745) | more than 4 years ago | (#30842386)

"Apple is also working on ways to manage ad placement on its mobile devices"

What the hell is that line about. Apple better not be spamming the fuck out fo me when i'm paying for their fucking devices and software AND cell service.

FUCK YOU APPLE.. Dont even try it.

Re:Apple to force ads on the iPhone?! WHAT? (3, Interesting)

DirtyCanuck (1529753) | more than 4 years ago | (#30842444)

The million dollar question is would you still object if you had a reduced bill?

Discounting phone bills in exchange for AD space is a quick way to have everybody consider it.

They can make those losses back with ad revenue and data mining ;)

Re:Apple to force ads on the iPhone?! WHAT? (1)

binaryspiral (784263) | more than 4 years ago | (#30842608)

Here's your million dollars - no.

How much ad revenue would they make on me, you, or the average schmoe? A few bucks at the most per month? Hardly justifies giving up my screen and bandwidth for a token discount on an outrageously expensive cell phone bill.

Re:Apple to force ads on the iPhone?! WHAT? (3, Insightful)

arose (644256) | more than 4 years ago | (#30842746)

Has it actually ever worked that way when ads get introduced to a previously ad free service? It sure seems to gravitate to 'free money' instead of 'pass along the savings'.

Re:Apple to force ads on the iPhone?! WHAT? (0)

Anonymous Coward | more than 4 years ago | (#30842448)

someone needs decaf, stat!

Re:Apple to force ads on the iPhone?! WHAT? (1, Interesting)

Anonymous Coward | more than 4 years ago | (#30842702)

Cool your jets, seriously. They are most likely talking about advertising inside of free applications from the iTunes store. Don't like it? don't use the app, or spend $2 or $3 for the "full" (non-ad-supported) version. There was even talk about Apple competing with Google to purchase "Admob" at one point, a company that does a very significant portion of advertising for the free games on the itunes store.

http://precursorblog.com/content/whyhow-did-google-outbid-apple-admob-schmidt-google-apple-not-primary-competitors [precursorblog.com]

Re:Apple to force ads on the iPhone?! WHAT? (2, Informative)

TrancePhreak (576593) | more than 4 years ago | (#30842736)

Don't forget that the AT&T data plans are not unlimited. They'd likely be seeping off your available data usage.

And here I'm trying to get it off my Blackberry (1)

MichaelPenne (605299) | more than 4 years ago | (#30842416)

It showed up after a software update, and for some reason doesn't have an entry in the Applications menu (where I can easily remove Google and other 3rd party apps if I want).

What is really interesting about Bing on the Blackberry anyway if I accidently select it it (after a long time) loads a screen asking me if I agree to the EULA. I click the "I do not agree" button.

It loads anyway.

It's like a shoe that fits so tightly that I can't get it off my foot (maybe that was what Jerry was talking to Bill about?).

Re:And here I'm trying to get it off my Blackberry (-1, Offtopic)

Anonymous Coward | more than 4 years ago | (#30842550)

I don't know about tight shoes but I know all about tight pussy. I'm dating a girl right now (actually, I'm dating three girls but that's another story). Anyhow, this girl I'm dating has a good figure. She hasn't had a boyfriend in years, though (too busy with school and shit). Second date, we're making out and I start rubbing her pussy. She's into it so I slide off her panties and go down on her. After a couple minutes, she pulls me up and demands I fuck her NOW. Well, I try but even though she was was dripping wet, I couldn't get my dick in. After a few minutes of fumbling she goes doggy style and says "just fuck my ass". Yeah, her ass was looser than her pussy. Go figure.

Re:And here I'm trying to get it off my Blackberry (0)

Anonymous Coward | more than 4 years ago | (#30842822)

Time for Opera Mini?

My old chess coach: "Move the pawn!" (0, Offtopic)

xactuary (746078) | more than 4 years ago | (#30842418)

'Microsoft is now a pawn in that battle.'

But for a chair, the battle was lost.

Re:My old chess coach: "Move the pawn!" (0)

Foredecker (161844) | more than 4 years ago | (#30842450)

Dude, Microsoft is never a pawn. We screw up from time to time, but the pawn? Nope, not in any scenario.

Human sacrifice (3, Funny)

RevWaldo (1186281) | more than 4 years ago | (#30842474)

Apple and Microsoft working together - mass hysteria!

If so, Apple is hurting themselves more (4, Insightful)

WindBourne (631190) | more than 4 years ago | (#30842504)

Apple should realize that once MS comes on strong with Bing in this space, that they will use it on their phone. The issue here is that MS is composed of total idiots, HOWEVER, they like to throw money and their already established monopolies at other ones. As such, MS will go after Apple's iphone. And they will slowly eat away at them. OTH, if Apple either works with a different company, or even with Google, they will still remain the leader.

Re:If so, Apple is hurting themselves more (1)

CodeBuster (516420) | more than 4 years ago | (#30842942)

Excuse me, but I think that you are misreading this. The more likely scenario is that Microsoft is enlisting Apple's help in its battle against everything Google. Apple has been a niche market player for most of its existence and it wasn't until relatively recently, with the development of the iPod and later the iPhone, that Apple captured a franchise position in a new market (namely mobile audio and video distribution). Google, on the other hand, is the biggest threat that Microsoft has faced since its founding and it has wasted no time in moving aggressively against both Microsoft and Apple, once Erich Schmidt left the board (that was the final sign that a war was brewing), by attacking their established franchises. In the case of Microsoft it is Google apps and Chrome OS while for Apple it is Android and the Google phone. Microsoft benefits more from having Apple as an ally in the fight against Google rather than attacking Apple with Windows Mobile, which isn't a serious contender anyway, while Google delivers a body blow to Windows and Office. No, Microsoft and Apple will set aside their differences, for now, to address the challenge of Google.

Micro$oft owns apple (0)

Anonymous Coward | more than 4 years ago | (#30842552)

since the longest time, so no surprise here. Feel free to do some fact checking.

~90% desktop usershare makes M$ a pawn? (0, Flamebait)

anglophobe_0 (1383785) | more than 4 years ago | (#30842580)

Whoever wrote that is obviously an apple fanboi.

Microsoft scared or what? (0)

Anonymous Coward | more than 4 years ago | (#30842606)

Microsoft (Stev Ballmer) must be really scared of Googles Android phones. First they have Verizon push a unwanted "upgrade" to Verizons BlackBerry users to set Bing as there only search engine choice. Now this. Go figure. I'm sure glad I own my phone.

Own your phone: http://us.direct.openmoko.com/

The editors must use Bing (0)

Anonymous Coward | more than 4 years ago | (#30842618)

Since they ran basically the same story [slashdot.org] three days ago.

More like a whore (1)

Provocateur (133110) | more than 4 years ago | (#30842620)

No, no, not what you think, more like "Who're we dealing with today"

You know, like Where do you want to go today. Really.

P.S. And not because of the earlier item re MS siding with AT&T vs. Tivo.

One person .... ??? (1)

kWahab (1305699) | more than 4 years ago | (#30842640)

'Apple and Google know the other is their primary enemy,' says ONE person familiar with Apple's thinking. 'Microsoft is now a pawn in that battle.'"

I wonder who it is ?

Re:One person .... ??? (1)

mjwx (966435) | more than 4 years ago | (#30842762)

'Apple and Google know the other is their primary enemy,' says ONE person familiar with Apple's thinking. 'Microsoft is now a pawn in that battle.'

"I wonder who it is ?

Microsoft is a "pawn" in this battle in the same way as the US was a pawn in the Iraq-Iran war. The US was not a combatant, but this did not make them Iraq's bitch. In fact it was quite the opposite and the same is true with most of MS's deals historically, unless you're bigger and smarter then MS you'll end up as their bitch, not even IBM could avoid this... twice.

As for the war, it seems to be a little one sided with Apple doing all the fighting. Apple is switching to Bing, Apple de-listing/rejecting Google applications. Google on the other hand has not attacked Apple, Google is focusing on it's core offerings (Search, Advertising, Android and so forth) as well as branching out into new ones like Retail (the Nexus one, and yes they need to get more experience at selling fast) but not actually attacking Apple.

'Microsoft is now a pawn in that battle.' (3, Insightful)

NoPantsJim (1149003) | more than 4 years ago | (#30842680)

Sure. The corporation with the $271.6 billion market cap is the pawn in the battle between two corps with market caps around $190 billion. That makes sense.

Re:'Microsoft is now a pawn in that battle.' (1)

Lemmy Caution (8378) | more than 4 years ago | (#30842902)

More details on the various players here. [taragana.com]

Who approached who? (1)

atomicstrawberry (955148) | more than 4 years ago | (#30842714)

Whether or not the two companies are talking isn't really as relevant as who it was that brought up the possibility. Did Apple approach MS (in which case it's all but assured to happen) or did MS approach Apple as a potential vehicle for marketing Bing to people? Semantics, maybe, but the origin of the push will make a big difference to the outcome of any talks.

"Microsoft is now a pawn in that battle" (1)

spintriae (958955) | more than 4 years ago | (#30842720)

Who are the other seven pawns at Apple's disposal? Yahoo maybe? Who else?

Pirates of Silicon Valley (0, Offtopic)

salemboot (1178525) | more than 4 years ago | (#30842738)

Used to as a child, I wanted a computer. On Christmas one year I got a vic-20. Like everybody else I played games on it. It didn't do much. What was the purpose for it? Back then we couldn't type papers in a word processor. You could make blocks move around and save them to a tape-player. So I didn't get hooked because I had an Atari. I could sit down and play for 10 minutes and leave it behind. But none the less I struggled to learn. So eventually I got a Tandy 1000 sl. I played more games on it. This has been the recurring factor throughout life. Now-a-days we just update facebook and taut how cool we are because we compiled a kernel in Linux. We express how elite we are by the mods we make to our game consoles. How we put down $300.00 for an operating system just so we could play a game. Switching operating systems, worrying about virus's, different component support, drivers, dvd-playback, why is it nobody is happy? Point of this is watching the original movie you developed an opinion that Gates, Jobs, and everyone else were just a bunch of jerks wasting our time. Money

The missing detail (1)

dangitman (862676) | more than 4 years ago | (#30842740)

This rumor is correct in a way, but is missing crucial details. The iPhone's search will be powered by a Bing... but it will be Bing Crosby.

Re:The missing detail (1)

Itninja (937614) | more than 4 years ago | (#30842944)

But in time that engine will become obsolete and then it will be powered by Denise Crosby. But we all know how that will end: less than a year and the engine will demand a more prominent role and probably just up and quite altogether. Only to come crawling back a few years after that to play it's own hybrid offspring from another time-line. Bitch.

Maps? (1)

thzinc (679235) | more than 4 years ago | (#30842832)

Will Apple ditch Google Maps in favor of Microsoft's offering as well, or is really just an addition to the list of search providers in Safari?

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