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Comcast Shoots For New Image, Rebranding As Xfinity

ScuttleMonkey posted more than 4 years ago | from the what's-in-a-name dept.

Communications 356

artemis writes "Comcast is making efforts to repair and restore its 'former glory' by the act of transformation, rebranding itself as Xfinity. Hopefully step 2 is an actual change in quality and customer service. 'Comcast will use the Xfinity rebranding to talk up its improved customer service as well as its technical upgrades. “There’s a lot to be proud of,’’ said Steve Hackley, Comcast’s senior vice president for the Greater Boston region. “We want to take credit for it.’’ W2 Group’s Weber said such a rebranding is “a bit old-fashioned’’ and a new name is unlikely to impress consumers. “I think the public is smarter than that now,’’ he said.'"

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Xfinity equals... (5, Funny)

aardwolf64 (160070) | more than 4 years ago | (#31146782)

Xfinity = the amount of time you'll be on hold if you call Customer Service.

Re:Xfinity equals... (2, Insightful)

binarylarry (1338699) | more than 4 years ago | (#31146792)

More like XTarded, never again will I use comcast.

NEVER AGAIN.

Re:Xfinity equals... (4, Interesting)

Evil Shabazz (937088) | more than 4 years ago | (#31147290)

Eh, it's not like Comcast is any worse that TimeWarner. In fact, if you can believe it - cable/internet got a ton WORSE in Southern California when TimeWarner took over for Comcast here. TimeWarner has just as crappy hold times, just as incompetent tech support, and don't worry - when you leave, they'll intentionally charge you for your returned hardware even though you returned it.

Re:Xfinity equals... (3, Funny)

Conchobair (1648793) | more than 4 years ago | (#31147354)

Xnfinitely stupid move.

Re:Xfinity equals... (4, Funny)

pitchpipe (708843) | more than 4 years ago | (#31146948)

I think that their marketing guys have been reading too much Slashdot!

1. Change name to Xfinity.
2. ???
3. Profit!

What a great business plan!

Oh lemme try one! (3, Funny)

hellfire (86129) | more than 4 years ago | (#31146968)

Xfinity = how many times smarter you are than the average customer service rep

Let's keep this rolling!

Re:Oh lemme try one! (2, Funny)

frosty_tsm (933163) | more than 4 years ago | (#31147154)

Xfinity = how many times smarter you are than the average customer service rep

Let's keep this rolling!

Xfinity = how long you'll wait for youtube to load.

Re:Oh lemme try one! (2, Insightful)

Moryath (553296) | more than 4 years ago | (#31147220)

Xfinity = the number of customers they want to have locked into their monopolistic areas so they can jack their prices up.

As opposed to Comcrap: It's Crapatastic, which referenced their crappy service.

Re:Xfinity equals... (1)

timeOday (582209) | more than 4 years ago | (#31147100)

This was on The Office [wikipedia.org] too! Remember "Dunder Mifflin Infinity," the brainfart of "whiz-kid" Ryan?

Re:Xfinity equals... (1)

fahrbot-bot (874524) | more than 4 years ago | (#31147152)

Xfinity = how long it will take for your "network congestion profiled" P2P packets to arrive.

Re:Xfinity equals... (1)

sgilti (668665) | more than 4 years ago | (#31147230)

That is quite literally why I will never be a Comcast customer again. Even though they went door-to-door as the first fiber carrier in my neighborhood, and AT&T isn't here yet.

Yeah, and Blackwater is now called Xe. (4, Insightful)

EWAdams (953502) | more than 4 years ago | (#31146796)

It ain't gonna help, guys. You're still in seriously deep trouble.

Re:Yeah, and Blackwater is now called Xe. (5, Funny)

BlueBoxSW.com (745855) | more than 4 years ago | (#31146852)

Still, it's nice of these broken companies to move themselves to the end of the phone book.

Re:Yeah, and Blackwater is now called Xe. (4, Funny)

dunezone (899268) | more than 4 years ago | (#31146936)

Whats a phone book?

Re:Yeah, and Blackwater is now called Xe. (3, Insightful)

wizardforce (1005805) | more than 4 years ago | (#31147060)

Phone book (n): A giant slab of shredded tree that can be used to prop open the basement door.

Re:Yeah, and Blackwater is now called Xe. (1)

frosty_tsm (933163) | more than 4 years ago | (#31147168)

Phone book (n): A giant slab of shredded tree that can be used to prop open the basement door.

Phone book (n): A giant slab of shredded tree that randomly appears on your door step once a year.

Re:Yeah, and Blackwater is now called Xe. (1)

stevenvi (779021) | more than 4 years ago | (#31147396)

They give us new ones every other month around here. And I don't even pay for the phone company's service!

Re:Yeah, and Blackwater is now called Xe. (1)

Yvan256 (722131) | more than 4 years ago | (#31147164)

Never mind that. What's a phone?

Wait, never mind that either... what's a book?!

Re:Yeah, and Blackwater is now called Xe. (3, Funny)

rockNme2349 (1414329) | more than 4 years ago | (#31147092)

Due to an unsuccessful rebrading, Xfinity will be rebrading themselves to !Xfinity, a name which they believe will boost their popularity tremendously in customer popularity and poor string sorting algorithms.

Re:Yeah, and Blackwater is now called Xe. (2, Informative)

dcollins (135727) | more than 4 years ago | (#31147170)

Counterpoint: Altria (Phillip Morris)

Comcast doesn't get it (1)

Peter Simpson (112887) | more than 4 years ago | (#31147002)

Called them a few weeks ago, to complain that, for the past two mornings, both my cable TV and internet were out. It had been single digit cold, and everything came back on when the sun warmed things up. They said they'd need to send a truck to my house. I told them I wouldn't be home, but they should probably just log the call and wait for my neighbors to complain before sending some one to my house. (I was reasonably sure the problem was not just mine, as my cable TV and internet come in on different cables, and service has been essentially uninterrupted for the 15 years I have lived in the house).

The guy's answer was: "If you don't allow us to send a truck to your house, the call won't even go into the system"

When I came home a few hours later, I saw a Comcast truck in my neighbor's driveway. No problems with either cable or internet since.

Clueless...

Re:Yeah, and Blackwater is now called Xe. (1)

Arancaytar (966377) | more than 4 years ago | (#31147190)

I sense a xommon xeme.

Re:Yeah, and Blackwater is now called Xe. (1)

Smooth and Shiny (1097089) | more than 4 years ago | (#31147314)

Not to mention their pricing. Seriously... at this point, I am seeing an increase in my monthly statement every 3-4 months. Some new charge or other. In the last few months, they've removed several channels from the package that I have and INCREASED the price. This is why people hate them and being in the part of Boston I am in, I have no choice.

Re:Yeah, and Blackwater is now called Xe. (1)

straponego (521991) | more than 4 years ago | (#31147358)

Wait, so Xe is Blackwater-- the raping, massacring, fraudulent, Christian-crusader, genocidal war profiteers?

And Yet.... (3, Insightful)

GabriellaKat (748072) | more than 4 years ago | (#31146806)

I still can't wait for Verizon FIOS to be available in my neighborhood. I loathe Comcast. Its not just that their internet service is shoddy, but even my TV service has shown visual lag and dropping way too often.

Let's play the Slashdot Drinking Game (0, Offtopic)

axl917 (1542205) | more than 4 years ago | (#31146810)

Take a swig for every post titled "Meet the new boss..." or "Lipstick on a pig".

Re:Let's play the Slashdot Drinking Game (1)

Kell Bengal (711123) | more than 4 years ago | (#31147000)

Well, that puts me at two...

Because it worked so well for Windscale. (0)

Anonymous Coward | more than 4 years ago | (#31146814)

(honest)

bad branding (4, Insightful)

tverbeek (457094) | more than 4 years ago | (#31146818)

I really don't see how a harder-to-pronounce name will make the company any more appealing to customers.

Re:bad branding (1)

algormortis (1422619) | more than 4 years ago | (#31146942)

They can just say it's foreign or something. That way, they can keep charging more for their services while offering less :)

Re:bad branding (4, Interesting)

Jeng (926980) | more than 4 years ago | (#31147020)

It makes it harder to identify the problematic company.

Your friends may talk shit about Comcast, but they have no idea how good Xfinity is, but damnit they have gotta be better than comcast.

I believe that is the line of thought.

Re:bad branding (1)

dosius (230542) | more than 4 years ago | (#31147144)

Or maybe they want to confuse the Feds into letting their proposed buyout of NBC through?

-uso.

Re:bad branding (1)

suomynonAyletamitlU (1618513) | more than 4 years ago | (#31147378)

For a moment, I thought you said

It makes it harder to identify the phlegmatic company

Maybe if they found a nice, juicy, spittle-laden name, word of mouth wouldn't spread, because nobody would want to say it.

Re:bad branding (0)

Anonymous Coward | more than 4 years ago | (#31147388)

It makes it harder to identify the problematic company.

Your friends may talk shit about Comcast, but they have no idea how good Xfinity is, but damnit they have gotta be better than comcast.

I believe that is the line of thought.

I worked for Some ISP about a decade ago, when deregulation caused huge congloms to form. We'd regularly get calls from formerly independent ISP A customer saying our CS was awful, and they were canceling. Next call they'd subscribe to formerly independent ISP B. I can't imagine our corporate overlords knowing and or purposefully playing into that sort of thing intentionally, especially since the script we read from said to greet as "Internet Service Provider Technical Support." Literally, use the generic words "ISP" Tech Support. And, helpfully, every customer's currently subscribed ISP logo showed up in the ticketing system, so once you got their userID (which you had to INSIST on), you could greet them as an employee of formerly independent ISP [insert-logo-here].

For every informed customer, there will be 4 who aren't, and probably 2 they retain without any extra effort.

Re:bad branding (1)

eln (21727) | more than 4 years ago | (#31147294)

Rebranding is usually done for one of two reasons:
1.) The old brand is so horribly tainted that it can't possibly be revived. See: Philip Morris/Altria
2.) The company is failing. The rebranding in this case is a last-ditch effort when everyone has run out of actual good ideas.

In either case, it rarely does any good. In the first case, the company will change the name but not anything else, so the bad reputation gets attached to the new name fairly quickly. In the second case, the company is too far gone for anything to help.

In theory, rebranding can work if it's used as one tool in a total overhaul of the company's culture and philosophy. This generally necessitates a total replacement of all upper management, which of course almost never happens short of a bankruptcy or acquisition.

Re:bad branding (2, Interesting)

Glendale2x (210533) | more than 4 years ago | (#31147404)

They probably just want a name that angry customers can't tweak into something negative as easily as "Comcast" becomes "Comcrap" or "Crapcast".

Next Up (1)

Looce (1062620) | more than 4 years ago | (#31146832)

AT&T rebrands as Compu-Global-Hyper-Mega-Net, hoping to shed its previous reputation as a bad wireless carrier.

Re:Next Up (1)

Pojut (1027544) | more than 4 years ago | (#31146874)

How about Conglom-O? [wikipedia.org]

Re:Next Up (1)

Jeng (926980) | more than 4 years ago | (#31147074)

Or SBC

Conglom-O is a good fit for AT&T Classic though.

Name change = shame (4, Insightful)

goodmanj (234846) | more than 4 years ago | (#31146846)

Nobody changes their name because they "want to take credit" for things they're "proud of".

Comcast, do you really want to have your name mentioned alongside Phillip Morris ... errr, "Altria"? At least you're not *killing* your customers.

Re:Name change = shame (1)

goodmanj (234846) | more than 4 years ago | (#31146866)

Oh, and Blackwater / Xe.

Re:Name change = shame (0)

Anonymous Coward | more than 4 years ago | (#31146928)

Also see Gator / Claria

Re:Name change = shame (1)

Rockoon (1252108) | more than 4 years ago | (#31147118)

At least you're not *killing* your customers.

I'm sure plenty of people have committed suicide while on hold with comcast support.

Re:Name change = shame (1)

nhytefall (1415959) | more than 4 years ago | (#31147182)

Those records are sealed by court order. At least, that is what my therapist tells me.

Re:Name change = shame (4, Funny)

Yvan256 (722131) | more than 4 years ago | (#31147200)

Dying of hunger and boredom isn't suicide.

its still comcrap to me (4, Insightful)

jmanforever (603829) | more than 4 years ago | (#31146856)

Xfinity sounds like it should be the name of a sports car company... or perhaps an adult film company.

Re:its still comcrap to me (0)

Anonymous Coward | more than 4 years ago | (#31146908)

Hmm... XXXfinity.

Re:its still comcrap to me (5, Funny)

Jimmy King (828214) | more than 4 years ago | (#31146922)

Well, I do use Comcast to access the majority of my adult films.

Re:its still comcrap to me (4, Funny)

TubeSteak (669689) | more than 4 years ago | (#31147178)

The bad news for you is that I also use Comcast to access the majority of your adult films.
Your technique isn't bad, but the lighting needs to be better.
/You've just been Xfinitied.

Re:its still comcrap to me (1, Flamebait)

TinBromide (921574) | more than 4 years ago | (#31146966)

I'm glad you mentioned comcrap, even my grandparents call it comcrap, that has filtered down from the nerds down to EVERYBODY and they realized that the brand was... soiled.

Thank you, I'll be here all week.

So how can we integrate some sort of fecal synonym into xfinity... I wonder if part of the market testing was bringing a bunch of teenage nerds into a room and they were like "come up with a catchy insult name for this" after three weeks, they couldn't get any results.

Re:its still comcrap to me (1)

maxume (22995) | more than 4 years ago | (#31147172)

It isn't terribly catchy, but you could go with something like "That shitty company that used to be called Comcast."

Re:its still comcrap to me (2, Informative)

Anonymous Coward | more than 4 years ago | (#31147272)

Crapfinity
Xfinshitty
Xcrappity
Suxfinity
Nope, they must not have done that -- Hell I'm half a century old, bet kids could come up with many more. :)

Well.. (1, Funny)

Anonymous Coward | more than 4 years ago | (#31146892)

It's Xfinityastic!

Bad rep sticks anyway (2, Insightful)

Anonymous Coward | more than 4 years ago | (#31146894)

I say it's a fairly transparent attempt to shuffle previous bad behaviour under the carpet, not the hard work to seek redemption that they should be doing instead. Bad management is bad management no matter the name, it'll show every time.

The 90s called, (5, Funny)

Ryanrule (1657199) | more than 4 years ago | (#31146902)

they want their "x" back.

Re:The 90s called, (1)

pitchpipe (708843) | more than 4 years ago | (#31146984)

The 90s called, they want their "x" back.

At least they didn't call it "iFinity"!

Re:The 90s called, (1)

wintercolby (1117427) | more than 4 years ago | (#31147380)

Nope, that's what happens when Apple buys them out, and institutes DRM at the data link layer.

Re:The 90s called, (5, Funny)

MrEricSir (398214) | more than 4 years ago | (#31147030)

Unfortunately, the 90's were using Comcast Voice and the call didn't go through.

You know (5, Insightful)

Sycraft-fu (314770) | more than 4 years ago | (#31146906)

I'm going to go out on a limb and say that your name is NOT your problem. I'm going to say that your problem is that you suck ass at providing service. You can change the name all you like, so long as your service blows, people are going to hate on you. Conversely, fix the service and it won't be a problem.

Seriously, I'm amazed how bad Comcast is. Where I live, both Cox and Comcast provide cable service of the TV, Internet and phone variety. Which you get depends on which part of the city you live in. I live in the Cox area. In general, I'm happy with them. They aren't prefect, but they are pretty good. They fix their problems, their speeds are good, etc, etc. My friends on Cox seem to feel the same way.

Not long ago my parents came to visit, and stayed in a condo owned by friends of theirs. This condo was in a Comcast area. I couldn't believe how bad it was. Not even dealing with tech support, just general usage. The net was amazingly slow, their DVR was a massive POS, etc, etc. I made very little use of it and I found it to be poor quality. I can't imagine how dissatisfied someone who uses it all the time is.

Rebranding won't fix shit. You have to fix your quality if you want people to respect your brand.

Re:You know (0)

Anonymous Coward | more than 4 years ago | (#31147276)

You have to fix your quality if you want people to respect your brand.

Maybe they're not looking for "respect" and are merely trying to get out of the "hate" category.

Right now "Comcast == teh suck!" in many people's minds (it's what I tell all my technophobe friends).
Swap in a new name and color palette and you get to start from scratch.

Seriously? (5, Insightful)

algormortis (1422619) | more than 4 years ago | (#31146926)

“I think the public is smarter than that now,’’

Everyone knows this isn't true. Why do you think Comcast still has customers?

Re:Seriously? (5, Insightful)

Pojut (1027544) | more than 4 years ago | (#31146962)

Because of people like me who live in an area where my choices are Comcast or Dial-up.

Re:Seriously? (1)

algormortis (1422619) | more than 4 years ago | (#31146996)

Because of people like me who live in an area where my choices are Comcast or Dial-up.

I guess you haven't heard of Google's free internet service [google.com] .

Re:Seriously? (1)

Pojut (1027544) | more than 4 years ago | (#31147052)

2007 called. They want their April Fool's joke back.

Re:Seriously? (1)

Kell Bengal (711123) | more than 4 years ago | (#31147076)

I live in such a place and my landlord renovated and removed the phone line just before I moved in. I literally have a choice between comcast and tethering my PC to my phone 24/7. In fairness, though, after an abysmal period getting it installed, my internet service has been fairly benign (excepting the occasional 4 am drop-out of service, which is probably scheduled then anyway, and nobody but night-owls like me would even notice).

Re:Seriously? (1)

Pojut (1027544) | more than 4 years ago | (#31147312)

Our Internet service is ok, but our TV service is screwed. Frankly, my lady and I would be just fine without TV, but our room mate would not. Because we don't want to create a "you aren't paying for it so why are you watching it" kind of situation, we just agreed to pay our half. Our roomie never brought it up, and he likely wouldn't have cared if we pay for it, but meh. If it's already going to be there...

SatTV isn't an option either, as we are surrounded by trees.

Magnabank (1)

aardwolf64 (160070) | more than 4 years ago | (#31146940)

Reminds me of a branding for a local bank... Their commercials talk about how big banks don't give you personal service, and that they're not all that big. Then they get the nerve to call their bank "Magnabank".

http://www.magnabank.com/ [magnabank.com]

Re:Magnabank (1)

ShaunC (203807) | more than 4 years ago | (#31147120)

For what it's worth, they really aren't all that big, only 4 or 5 branches including the corporate HQ. They changed their name in an attempt to eliminate confusion... They used to be First Trust, and just about every other bank around is either First X, or X Trust. (For a prime example, a block from Magna's HQ, there's another bank called Trust One.)

As for the Magna name, I'll reserve comment. ;)

Re:Magnabank (1)

Anonymous Codger (96717) | more than 4 years ago | (#31147372)

What does naming their bank after Japanese comics have to do with it?

Oh, wait. Damn dyslexia.

The name of the rose (1)

gmuslera (3436) | more than 4 years ago | (#31146944)

Installing 1Gb fiber to communities will be much more effective than an empty name change.

It's Xfinitytastic! - and how to rebrand well (1)

davidwr (791652) | more than 4 years ago | (#31146950)

"It's Xfinitytastic!" OK, someone had to say it.
--

Want to rebrand your image?

0) Halt or scale back marketing.
1) Fix your problems.
2) Wait until people notice.
3) Resume normal level of marketing.

If you must market between steps 0 and 3, be apologetic about it, like Toyota's current "we're sorry" ads. The marketing budget during this time should be a small fraction of the amount you are spending on step 2.

Meaningless names (5, Insightful)

fiannaFailMan (702447) | more than 4 years ago | (#31146956)

WTF is it with this trend of conjuring up completely meaningless words to use as company names?

On NPR in the mornings I hear about a company that used to be called Horn Murdoch and Cole (a sensible name that tells you they've been around for a while and actually means something) who for some unfathomable reason decided to call themselves "Acretive Solutions," or something. I mean, aside from the impossibility of being able to tell if it's "Acretive" or "Acrative" just by listening to it, what the hell is that supposed to mean? It sounds almost like "Excretive" which calls to mind images of someone taking a dump!

Accenture, Cingular, Elementis, Altria, I mean, what the fuck is that? At least the idiots at "Consignia" had the sense to revert back to the name that everyone understood and recognized for decades, i.e. 'Royal Mail.'

Sheesh!

There's a transcript here [igorinternational.com] of a BBC radio show talking about this very subject.

Re:Meaningless names (1)

dosius (230542) | more than 4 years ago | (#31147186)

Cingular. Now there's a bad name...to me it implied "Of or having to do with (the disease) shingles"

-uso.

Re:Meaningless names (3, Informative)

russotto (537200) | more than 4 years ago | (#31147204)

Accenture, Cingular, Elementis, Altria, I mean, what the fuck is that? At least the idiots at "Consignia" had the sense to revert back to the name that everyone understood and recognized for decades, i.e. 'Royal Mail.'

Accenture lost the Arthur Andersen name when they split from the accounting firm. Just in time for the Andersen name to be blackened by the Enron scandal. So, definitely a good name change for them.

Re:Meaningless names (1)

ShaunC (203807) | more than 4 years ago | (#31147250)

WTF is it with this trend of conjuring up completely meaningless words to use as company names?

Trademark law.

Re:Meaningless names (1)

pileated (53605) | more than 4 years ago | (#31147258)

This called: Geniuses in Marketing.

Obligatory Shalespeare misquote (-1)

Anonymous Coward | more than 4 years ago | (#31146998)

"What's in a name? That which we call a turd by any other name would smell just as bad".

Why? (2, Informative)

ldconfig (1339877) | more than 4 years ago | (#31147008)

Why does Comcast screw up everything it touches? I still have fond memories of Tech TV.

Re:Why? (1)

Jeng (926980) | more than 4 years ago | (#31147252)

You may have seen their board of directors.

They are often featured on the Dish Network commercials.

Are you in there McFly? (0)

Anonymous Coward | more than 4 years ago | (#31147014)

Aspartame was just recently renamed, too, coincidence?

Company Name or Branding? (1)

rcolbert (1631881) | more than 4 years ago | (#31147106)

Just curious.... Is the company name changing or is this just branding of services? Will their various sports networks change as well? At least initially the commercials aren't saying "Comcast is now Xfinity". They're saying "Xfinity by Comcast". It mat be splitting hairs, but i think it worth understanding. Will subscribers with @comcast.net addresses get new @xfinity addresses? So far there hasn't been much to this discussion beyond the expected bashing Comcast takes upon mention @ /.

Rebranding (1)

PPH (736903) | more than 4 years ago | (#31147036)

Is there some rule that says all rebranded [wikipedia.org] company names have to start with 'X'?

On a positive note, at least Comcast isn't trying to hide after killing a bunch of innocent civilians (yet).

Re:Rebranding (1)

Jeng (926980) | more than 4 years ago | (#31147308)

Hard to kill people by providing bad cable service, but they did their best.

They now have their goal.

How about changing it to "XSucksALittleLess" (2, Insightful)

gestalt_n_pepper (991155) | more than 4 years ago | (#31147072)

More accurate, anyway. At any rate, I'll believe something has changed when I can talk to somebody who's not in India, knows something, can make a decision and can understand words like "I measured the Comcast line signal strengh for the last 24 hours and it dipped to just above zero 7 times in that period for a total of 95.4 minutes of non-functioning internet time so GET AN ENGINEER TO YOUR SWITCH AND DON'T SENT OUT THE LOCAL DUMBASS AGAIN."

Cheers!

Re:How about changing it to "XSucksALittleLess" (2, Interesting)

nwf (25607) | more than 4 years ago | (#31147264)

That was basically my experience. Tons of clueless techs who weren't authorized to actually fix anything. The "inside" tech blamed it on the "outside" tech and vice-versa. Why one guy couldn't touch wires inside AND outside my house is anyone's guess. The TV picture was full of static, but he said the signal level was great. Amplify a poor quality signal and you get a strong, yet poor signal. Whatever. I'm with Verizon now, but I still get a mailer from Comcast at least once a week wanting me back. Not going to happen after the manager promised he'd get it resolved in a week and call me back. A month later, I was an Xcustomer.

They actually measured my "high speed" internet connection at 128 kbps download to their own speed test servers. I think it just came down to it would cost more to fix and lose a customer. The fun part was waiting for the tech, who was paid per job, waiting on hold for 45 minutes to get an agent to reset something. That was priceless.

I had Comcast when living in DC and they sucked there, too. They "audited" the apartment building by just disconnecting everyone and seeing who complained and verified they were a customer. Pathetic.

Re:How about changing it to "XSucksALittleLess" (2, Interesting)

nhytefall (1415959) | more than 4 years ago | (#31147268)

Won't ever happen as long as I continue to have conversations like with their "tech" support:

Comcast rep: I don't see any problems in your area
Me: Please check again. I am seeing high lag, dropped packets, and randow route changes in the Comcast network.
Comcast rep: Everything's okay within 750' of your location.
Me: The problem isn't there, its further out Actually, it's at [ip address] which is [hostname], and is probably near [address]
Comcast rep: Wow, how did you see that?
Me: Traceroute
Comcast rep: I need to learn to do that

Maybe they're tired of "Comcrap" (1)

russotto (537200) | more than 4 years ago | (#31147096)

Clearly, "Xfinity" is inteded to sound like "ex-finity", thus the opposite of "infinity". The opposite of infinity is zero... whether that refers to quality of service, chance of getting a useful response from customer service, throughput, or bytes transferred without overage fees, I don't know. I'm certain it's nothing to do with the bill, though.

Comcastic! (1)

Junior Samples (550792) | more than 4 years ago | (#31147108)

XFinity? What happened to Comcastic?

How stupid do they think we are? oh, wait ... (1)

srealm (157581) | more than 4 years ago | (#31147134)

A rotten company will be a rotten company, no matter how many times it changes it's name.

You get customers back, and customers to like you by actually DOING something for your customers, even if it hurts your bottom line. Companies like Verizon know this better than anyone - Verizon was more or less a 'last resort' until they brought out FiOS, improved their customer service, and basically focused more on what their customers were demanding. That's not to say they're perfect, but a LOT better than before, and have the rep to back it up. And they didn't even need to spend millions of dollars changing their name to do it.

Telstra (in Australia) by contrast, spent all the money changing from Telecom to Telstra, but didn't improve a damn thing with customer service or the services they were offering. So the stink followed them through the new name.

When will companies learn, it's the customers, stupid!

Re:How stupid do they think we are? oh, wait ... (1)

Algan (20532) | more than 4 years ago | (#31147360)

When will companies learn, it's the customers, stupid!

When customers do something about it, i.e. take their money and go to the competition. No competition due to govt. monopoly? Vote!

A rose by any other name... (1)

Daley_G (1592515) | more than 4 years ago | (#31147140)

TFA mentioned "improved customer service" but I can't imagine that any focus will be placed on improving anything, unless it improves the bottom-line. The shareholders get dividends based on how profitable a company is, and my guess is that by changing the name, they're not necessarily trying to conjure up customers, but investors. They're not the ones sitting on hold for xfinity minutes just to talk to some McDonalds Drive-Through Graduate.

What's in a name (1, Funny)

Anonymous Coward | more than 4 years ago | (#31147174)

Spending millions on a name that resembles a pornographic version of Buzz Lightyear's favourite saying can't be good for that bottom line.

I have written my last check to this company (0)

Anonymous Coward | more than 4 years ago | (#31147188)

Whatever they call themselves, I will never write them another check.

Nothing but problems.

Like when I moved and they made 2 installation appointments, but never showed up.

Or, when they "upgraded" the network service and send a new cable modem, that didn't work and wouldn't fix.

Logo Design? (1)

whisper_jeff (680366) | more than 4 years ago | (#31147224)

Who's going to design their logo? Rob Leifeld or Jim Lee? I really hope Jim - Rob's a hack.

Xfinity? Sign me up! (5, Funny)

honestmonkey (819408) | more than 4 years ago | (#31147260)

Wow, Xfinity! That sounds great. Where do I sign up? I want better service, faster internet and cheaper prices, and Xfinity sounds like it fits the bill. It's got an "X" in it, so it must be ten times better than what I have now.

Can't wait until it's available in my area.

What about all of our comcast.net email accounts. (0)

Anonymous Coward | more than 4 years ago | (#31147262)

Will this drive even more people to go to an email address they control themselves?

I'm sure glad I switched to a hosted domain of my own. I have been burned by too many ISP.

Seriously, how can our society ever hope to use email for real business if addresses aren't stable?

Re:What about all of our comcast.net email account (1)

Jeng (926980) | more than 4 years ago | (#31147390)

How about you never use the email address provided by your ISP? Web portal email works much better, and it will always be there as long as the portal is.

Also, never use work email for anything outside or work. You will not have access to it when you no longer work there.

Oh, I do still have a msn email account even though I stopped my msn dial-up account years ago so some isps do provide the service even if you no longer pay them. I think it only still exists since it was just re-branded hotmail.

A Comcast by any other name... (1)

Dracos (107777) | more than 4 years ago | (#31147318)

Is still Comcastic!

Isn't that (1)

SnarfQuest (469614) | more than 4 years ago | (#31147344)

Isn't that name already in use for one of those wonder cars. Wasn't it in one of those car commercials that never mentioned what they were selling, and never even bothered putting a picture of their vehicle in the ad?

Are we going to see commercials with his and her outdoor bathtubs advertising for this new company name?

Lucky? (1)

BlastOff (1111571) | more than 4 years ago | (#31147370)

So, am I just lucky? I've been using Comcast for about 7 years now and I've never had a complaint. When I've had technical issues they've sent someone out within 24 hours and the issues have been very rare. Their customer service has always seemed just as good as any other company. I don't know, I either lucked out or I'm not that picky.
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