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iPad Will Beat Netbooks With "Magic"

CmdrTaco posted more than 4 years ago | from the gonna-need-more-planes dept.

Portables 1010

entirely_fluffy writes "In a talk intended to woo investors, Apple Chief Operating Officer Tim Cook said the iPad will win over potential netbook buyers, but not because of specs or features. No, Cook said, the iPad's magical properties will seal the deal. 'The netbook is not an experience people are going to continue wanting to have,' Cook said, according to Macworld. 'When they play with the iPad and experience the magic of using it ... I have a hard time believing they're going to go for a netbook.'" Another thing that would help would be a camera and a $100 discount, but hey Magic is cool too, provided they have enough mana.

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Hunters.. (5, Funny)

Anonymous Coward | more than 4 years ago | (#31273244)

Given mages constant grieving towards hunters, they will most likely stay away from this.

Re:Hunters.. (2, Informative)

A12m0v (1315511) | more than 4 years ago | (#31273704)

What I like about the iPad:
        * Surprisingly low price
        * Runs iPhone OS apps
        * Larger screen than iPhone/iPod touch
        * Video out
        * Bluetooth (e.g. can use bluetooth keyboard)
        * iWork
        * 3G and unlocked (no contract)
        * Very slim form factor
        * 1/2 the weight of MacBook Air
        * 10 hour battery life and 1 month of standby

That Explains The Updated SDK (1)

WrongSizeGlass (838941) | more than 4 years ago | (#31273262)

Apple has finally made the 'magic' API public. Using non-public API's was a big issue for developers but now it's gonna be all better. Really.

Re:That Explains The Updated SDK (3, Insightful)

Pojut (1027544) | more than 4 years ago | (#31273606)

This is such crap.

I'm sure the iPad will find an audience and will sell by the truckload, but come on...are they really claiming that people won't pay for a netbook, but they will pay the same price for something with half the functionality and none of the openness, just because it's pretty?

"The netbook is not an experience people are going to continue wanting to have," Cook said, according to Macworld. "When they play with the iPad and experience the magic of using it... I have a hard time believing they're going to go for a netbook."

This is as close as we will ever get to Apple admitting their cult of personality is the primary (but not only) driver of their sales, not their products.

Re:That Explains The Updated SDK (3, Funny)

Anonymous Coward | more than 4 years ago | (#31273692)

This is such crap.

I'm sure the iPad will find an audience and will sell by the truckload, but come on...are they really claiming that people won't pay for a netbook, but they will pay the same price for something with half the functionality and none of the openness, just because it's pretty?

You've never met a woman, have you...

Re:That Explains The Updated SDK (2, Insightful)

MightyMartian (840721) | more than 4 years ago | (#31273708)

I'm sure the iPad will find an audience and will sell by the truckload, but come on...are they really claiming that people won't pay for a netbook, but they will pay the same price for something with half the functionality and none of the openness, just because it's pretty?

That may not describe the average consumer, but it certainly describes the average Apple fanboy, who would buy a turd with an Apple sticker on it and defy you to find a better one anywhere.

Re:That Explains The Updated SDK (5, Insightful)

Anonymous Coward | more than 4 years ago | (#31273766)

It's amazing how dense the majority of the Slashdot audience is.

For the wide majority of people, the functionality of an iPad and a netbook are exactly the same.

Can you browse the web?
Can you email?

Those two questions make up a huge percentage of most netbook users experience.

Factor in the app store and it is no contest.

Cult of Personality? Puhleaze. The "magic" he is talking about is the same "magic" that most users see when comparing a command line interface to a well designed GUI.

$100 discount? (1, Flamebait)

0100010001010011 (652467) | more than 4 years ago | (#31273268)

Apple already beat all estimations on what it'd cost. I think everyone on /. was estimating around $999 (as was everyone else on the net). All of the closest competitors are around that price point.

Why not just ask for it for free?

A camera would be nice.

Re:$100 discount? (5, Insightful)

Hyppy (74366) | more than 4 years ago | (#31273306)

Everyone was estimating $999 based upon the foolish assumption that it would actually be a useful piece of gear as opposed to a glorified e-reader.

Re:$100 discount? (3, Funny)

binarylarry (1338699) | more than 4 years ago | (#31273584)

A glorified ereader... without the epaper.

Re:$100 discount? (0)

Anonymous Coward | more than 4 years ago | (#31273622)

Everyone was estimating $999 based upon the foolish assumption that it would actually be a useful piece of gear as opposed to a glorified e-reader.

Hell, it's not even that. The stupid thing doesn't even use e-ink. Don't know about you, but reading books on an lcd, not really my thing.

Re:$100 discount? (1)

mwvdlee (775178) | more than 4 years ago | (#31273632)

Wow! It has a power-saving E-ink display like all other E-readers? That actually makes the iPad marginally interresting!

Re:$100 discount? (1)

blai (1380673) | more than 4 years ago | (#31273664)

"glorified"? Are you sure mate?

Re:$100 discount? (3, Insightful)

binarylarry (1338699) | more than 4 years ago | (#31273752)

Well Apple is calling it "MAGICAL."

I'd say glorified is an apt description.

Re:$100 discount? (4, Insightful)

poetmatt (793785) | more than 4 years ago | (#31273316)

apple only beat estimations versus itself. In reality, you can get significantly more functionality for less if you compare it to any other company that exists.

So yes, if you look through rose tinted glasses, the situation looks rosy. who would have known?

Re:$100 discount? (5, Insightful)

stoolpigeon (454276) | more than 4 years ago | (#31273404)

This is reflected in the framing here as well. The ipad can beat netbooks? Well, for the money I can get something better than a netbook. But that comparison wont be as flattering so the bar is pushed lower.

Re:$100 discount? (0)

Anonymous Coward | more than 4 years ago | (#31273444)

Right now I'm comparing it to the Rolex corporation, and I'm not seeing it.

Re:$100 discount? (3, Interesting)

jDeepbeep (913892) | more than 4 years ago | (#31273550)

In reality, you can get significantly more functionality for less if you compare it to any other company that exists.

This one [alwaysinnovating.com] looks promising imho.

Re:$100 discount? (4, Informative)

Anonymous Coward | more than 4 years ago | (#31273392)

Apple already beat all estimations on what it'd cost. I think everyone on /. was estimating around $999 (as was everyone else on the net). All of the closest competitors are around that price point.

Why not just ask for it for free?

A camera would be nice.

Freescale has a similar device that they're targeting for the $199 price point. The Smartbook [freescale.com] comes with a camera and USB ports, and is a 7" touchscreen tablet.

Re:$100 discount? (4, Insightful)

0100010001010011 (652467) | more than 4 years ago | (#31273506)

And where can I buy that? All I keep seeing is references to a "Design Reference."

Of course every company has a few "well this is what we 'could' do." Apple could have shown demos of the iPad a year ago.

I'm still waiting on my ARM laptop that is 'just around the corner'.

Re:$100 discount? (2, Insightful)

betterunixthanunix (980855) | more than 4 years ago | (#31273578)

Yes, because we assumed it would be a useful machine -- USB ports, disc space, webcam...

Magic huh? (4, Funny)

Mashiki (184564) | more than 4 years ago | (#31273276)

I hope he knows I've got the patent on magic, and the magic blue smoke in devices.

Re:Magic huh? (4, Funny)

jDeepbeep (913892) | more than 4 years ago | (#31273590)

and the magic blue smoke in devices.

I hope you know that infringes on Microsoft's patented BSOD (Blue Smoke of Death).

Re:Magic huh? (5, Funny)

Monkeedude1212 (1560403) | more than 4 years ago | (#31273670)

I think it's pretty sad when you have to resort to Sorcery to sell your products. That should be a crime.

reality distortion field (0)

Anonymous Coward | more than 4 years ago | (#31273280)

I guess Steve's Reality Distortion Field (TM) has finally begun to break down

Re:reality distortion field (1)

Frosty Piss (770223) | more than 4 years ago | (#31273372)

I guess Steve's Reality Distortion Field (TM) has finally begun to break down

People said the same thing about the iPhone, and we all know haow that turned out...

Re:reality distortion field (2, Insightful)

PitaBred (632671) | more than 4 years ago | (#31273478)

Apple does good when they're modifying existing markets. They tend to fall flat when they're trying to create new ones (cf. Newton).

Re:reality distortion field (1)

gtall (79522) | more than 4 years ago | (#31273674)

yer right, they have a 100 % failure rate in attempting to create a new market with the Newton. If they do manage to create a new market with some new device, they'll still be failures at 50%.

Re:reality distortion field (0)

Anonymous Coward | more than 4 years ago | (#31273722)

Exactly. Lately (since the iPod) they've never been the first to market.

They let other companies hash out the key design and functionality, and then Apple releases a more polished version by learning from others' mistakes.

Personally I think the iPhone was the only innovative product they've released since the Newton, with the key feature being the capacitive touchscreen. Everything else is largely just an incremental refinement plus loads of marketing.

Re:reality distortion field (4, Insightful)

MozeeToby (1163751) | more than 4 years ago | (#31273496)

The iPhone offered new things in a phone, things the average consumer didn't realize were possible. The iPad offers... what? I just don't see it. The only significant difference between the iPad and an iTouch is the screen size. Yes, that will give developers more that they can do, but only up to a certain point, especially if all apps are suposed to be compatible with the iPhone. It can't even be used as a proper web browsing machine given that amount of sites that are to a greater or lesser extent powered by flash.

Re:reality distortion field (1)

madpansy (1410973) | more than 4 years ago | (#31273628)

It can't even be used as a proper web browsing machine given that amount of sites that are to a greater or lesser extent powered by flash.

You must be new here. That's considered a feature around these parts.

Re:reality distortion field (1)

WrongSizeGlass (838941) | more than 4 years ago | (#31273554)

People said the same thing about the iPhone, and we all know haow that turned out...

My iPhone magically drops calls and freezes. I'm not impressed by magic so much anymore.

Re:reality distortion field (1)

marcansoft (727665) | more than 4 years ago | (#31273562)

But the iPhone was actually new and 'magic' given the status quo (and the competition is -slowly- catching up). The iPad, though, is just a glorified large iPod Touch. We all know roughly how it works already, because we have the iPhone as a reference.

I think Apple is going to have to go for more than 'magic' this time around if they want to achieve any kind of mass market penetration sort of like the iPhone did. As it stands, I'm not sure Steve's RDF will be enough to make the masses buy one (which is definitely what Apple has stated they're hoping). Sure, it'll sell reasonably, but it may wind up as one of those gadgets that are mostly bought by gadgetophiles (particularly those which already use Macs anyway), not the general public. I could very well be wrong, but I somehow doubt the iPad will succeed at the scale that the iPhone has. Besides, everyone and their mom carries a cellphone, but netbooks/tablets aren't nearly as popular.

Re:reality distortion field (1, Insightful)

Anonymous Coward | more than 4 years ago | (#31273650)

Are you serious?
My pre-iphone era phone had a dual slider, GPS, MMS, SMS, full integration with Yahoo, Google, and MSN messengers as well as the ability to integrate with MS Exchange server for emails (including reading the attachments) and a camera that STILL takes better pictures. It even had a flash and ability to focus properly.

The iPhone is now, and has always been, crap. Easily scratched phones without buttons are for retards.
There's just an awful lot of retards.

So I guess Steve's favorite new word in "Magic" (1)

Digital Pizza (855175) | more than 4 years ago | (#31273284)

Too bad Doug Henning isn't still around to promote it.

Re:So I guess Steve's favorite new word is "Magic" (1)

bareman (60518) | more than 4 years ago | (#31273366)

Maybe they could get Penn & Teller?

If they did, I think I'd actually enjoy the advertisements.

Re:So I guess Steve's favorite new word is "Magic" (2, Funny)

WrongSizeGlass (838941) | more than 4 years ago | (#31273448)

Maybe they could get Penn & Teller?

I can see it now ...
Penn: Hi, I'm an iPad ...
Teller: ::crickets::
Penn: Don't mind him, he's a slate device. They don't have much to crow about.
Teller: (makes sour face)
Penn: He looks like some guy who bought a slate device ... at least he does impressions ... but not of the iPad ...

Re:So I guess Steve's favorite new word is "Magic" (1)

Em Emalb (452530) | more than 4 years ago | (#31273700)

Teller: /puts on robe and wizard hat.
Penn: Oh no, not you again!

A rose by any other name... (0)

Anonymous Coward | more than 4 years ago | (#31273288)

Even when shit is called magical, doesn't make it anything other than shit.

Re:A rose by any other name... (0)

Anonymous Coward | more than 4 years ago | (#31273378)

magical shit smells better to the blind

Sales? (2, Funny)

Strange Ranger (454494) | more than 4 years ago | (#31273298)

""When they play with the iPad and experience the magic of using it... I have a hard time believing they're going to go for a netbook.""

So your sales strategy involves a free trial for everyone?

Re:Sales? (2, Insightful)

Anonymous Coward | more than 4 years ago | (#31273326)

It's called Apple Store

Re:Sales? (0)

Anonymous Coward | more than 4 years ago | (#31273648)

ever heard of a mac store?

Magic can be used up. (3, Insightful)

gestalt_n_pepper (991155) | more than 4 years ago | (#31273312)

How much magic is left in the Apple Lisa?

I wouldn't depend on *that* for long.

Re:Magic can be used up. (1)

fear025 (763732) | more than 4 years ago | (#31273480)

Enough that they still sell for a pretty penny on eBay, and people have written emulators to get the "Lisa Experience" on modern hardware.

Magic account can be overdrawn (0)

Anonymous Coward | more than 4 years ago | (#31273580)

How much magic was in Apple III?

Err... (3, Interesting)

AlexiaDeath (1616055) | more than 4 years ago | (#31273320)

To a regular netbook person the magic is price... They are barking up a wrong tree, if the intend to compete with netbooks without competitive price.

Re:Err... (1, Insightful)

zappepcs (820751) | more than 4 years ago | (#31273548)

They've been barking up the same wrong tree for a long time IMO. The fact that there are so many lemmings with so much free cash has worked to Apple's advantage. Remember, there is a large portion of the populace who buy things because they are told to, or because the commercials make it sound magic. As soon as they see that magic on sale, they buy. Many of them would not know the differences technically, or functionally between iStuff and anything else if you wrote it down for them. They just buy on reputation. As soon as Appple has something like a faulty accelerator system problem this will wear off. MS had one in the form of ME, then Vista. The Zune was practically stillborn in the me-too afterglow of iPods. Still, you can get functionally equivalent equipment at a lower price. Unless you have Apple computers there is NO compelling reason to buy iStuff. No, I'm not just trying to harang on Apple, but the price/function score for iStuff will not be better than what other manufacturers have or will have. Same story, same long tail, same 'magic' and it will continue to work for them till they mess up. IMO, Android is going to really start stealing their thunder very soon. Perhaps reveal the magic to everyone.

The magic of a black box (5, Insightful)

Microlith (54737) | more than 4 years ago | (#31273340)

So many people treat computers like a black box that I wouldn't be surprised if this does give netbooks a run for their money. It's doubtful that it will take hold in the more technically oriented community (closed as it is,) but in the "I don't care I just want it to work" arena it may do quite well.

As for what the hell the magic is, above and beyond being a giant iPod/iPhone, I do not know.

Re:The magic of a black box (1)

ZeroExistenZ (721849) | more than 4 years ago | (#31273558)

As for what the hell the magic is, above and beyond being a giant iPod/iPhone, I do not know.

They just ran out of creative magic and scaling magic; they make these things the size of a single room and magically shrink it to fit in the palm of your hand. These "iPads" are just the failed and misfired "monday magic" models they try to get rid off, explaining the lack of webcam and other "missing features". Someone must've thought "we need less magic for these, and you can hold them better, because they're bigger!'

"My god, you're a genius! QUICKLY! Lets get this on shelves!" was the sound of Apple losing all it's appeal and creative, innovative edge. As I see it, the only edge they had was "sexy design" for designers et al, but if they bring out years of the same cloned models, something must be completely exhausted or they're playing it conservatively safe. (again, losing their "edge")

Is it also me, or has their "elegantly efficient"-edge evolved to a "minimalistic yet not really that appealing in use"-approach?

Re:The magic of a black box (1)

Microlith (54737) | more than 4 years ago | (#31273668)

Is it also me, or has their "elegantly efficient"-edge evolved to a "minimalistic yet not really that appealing in use"-approach?

It's you and the distinct minority who understand what's going on below the pretty interface. The vast majority who don't understand computers as a whole and just want to do things like surf the web, send e-mails, view music and play games (maybe?) on the go will probably snap this up.

Re:The magic of a black box (1)

FlyingBishop (1293238) | more than 4 years ago | (#31273582)

At first, maybe. I can't imagine a portable that doesn't close up when not in use (protecting the screen) lasting more than the 18 months or so you get out of a cell phone. You think netbook reliability is bad, let's see how this thing goes. No matter how durable this thing is, I doubt it will last long without a carrying case. And once you have a case, you haven't really saved any space or convenience over a keyboard. Now you've got this case to keep track of whenever you take it out of your bag.

Re:The magic of a black box (1)

Microlith (54737) | more than 4 years ago | (#31273732)

I doubt it will last long without a carrying case. And once you have a case, you haven't really saved any space or convenience over a keyboard.

I suppose selective interpretation of reality is a Slashdot specialty.

Apple and their 3rd party accessory suppliers will have legion types and styles of slipcover available on release day. The difference between a slipcover and a netbook, however, is that the panel covering the screen is significantly thinner and can be folded behind the device.

No appreciable increase in thickness and it can be moved out of the way when not in use. Sure, convertible tablet netbooks can do the same, but you're still stuck with the thickness of the unit as a whole (and a mechanical hinge.)

Re:The magic of a black box (1)

am 2k (217885) | more than 4 years ago | (#31273744)

You probably missed the case Apple themselves are offering: iPad Case [apple.com] (at the lower third of that page).

Re:The magic of a black box (5, Insightful)

natehoy (1608657) | more than 4 years ago | (#31273696)

Does it honestly need to be anything more beyond a giant iPod Touch?

I would never have spent the money on an iPod Touch, but I won one in a contest. I'm a full card-carrying geek, but at the risk of losing my geek card, the iPod Touch was a magical little device. It's absolute crap for listening to music (limited storage space, crappy tinny speaker, etc) but as a little miniature computer it is truly amazing. I played with it for about 1 day before my wife latched on to it and wouldn't let go (what the hell? saved me buying her an iPhone).

During the time I've used it, I found myself occasionally thinking, "gee, you know, the interface is top notch, the tablet form factor is perfect for casual surfing, but I just wish the screen was bigger".

The geek in me hates the closed nature, the fixed memory, the non-replaceable battery, the Reality Distortion Field telling me what apps are OK for me to run and what are not.

The "screw it just want to surf the web in the evenings and maybe read a book occasionally" is fighting with the "but you can't spend $600 for THAT!" accountant in me over whether I want one.

A netbook is cheaper, probably has better battery life, is less "closed", and by all accounts is a better solution to any problem you care to name. But, sitting in bed or lounging in the easychair wanting to look up some obscure bit of trivia or watch a video from the Olympics (can't do it on the desktop - Linux Users Need Not Apply at nbcolympics dot com), I find myself snagging the iPod more often than I dig out the laptop. The tablet-style form factor is just too convenient.

Re:The magic of a black box (1, Insightful)

Anonymous Coward | more than 4 years ago | (#31273800)

So many people treat computers like a black box that I wouldn't be surprised if this does give netbooks a run for their money. It's doubtful that it will take hold in the more technically oriented community (closed as it is,) but in the "I don't care I just want it to work" arena it may do quite well.

As for what the hell the magic is, above and beyond being a giant iPod/iPhone, I do not know.

If you step away from you keyboard and away from Slashdot and look around, the "I don't care I just want it to work" arena is damn near 100% of the population. To me they figured out the essence of what 99% of their target audience will do with portable computers. They will print money with these.

Depends on their MDEF (2, Funny)

calibre-not-output (1736770) | more than 4 years ago | (#31273342)

Netbooks aren't very resistant to magic. If they party with a PC for tanking, then it'll be a different story.

Magical Thinking (1)

Itninja (937614) | more than 4 years ago | (#31273346)

Great minds think alike:

"Any sufficiently advanced technology is indistinguishable from magic." - Arthur C. Clarke
"We can do anything now that scientists have invented magic" - Marge Simpson

It's more of a form factor thing (1)

Overzeetop (214511) | more than 4 years ago | (#31273362)

It's not that people will get tired with netbooks, it's that some people don't want/need a netbook form factor but there was no "affordable" tablet form factor. Oddly, I really wanted a tablet but now that I have a netbook I don't want a tablet as badly - I'd rather have an ereader. It's become clear that a tablet without a keyboard wouldn't serve enough functions for me. Actually, the Always Innovating convertable is still the closest to the form factor I'd prefer, but (as with the iPad) the lack of ability to run windows apps would prevent me from using several commercial utilities which are essential to my business.

Re:It's more of a form factor thing (0)

Anonymous Coward | more than 4 years ago | (#31273476)

The Viliv S7 [dynamism.com] and (soon to be released) S10 Blade [dynamism.com] are convertible netbooks running Windows. Sadly, both are more expensive than the iPad, however.

Re:It's more of a form factor thing (3, Interesting)

Bigjeff5 (1143585) | more than 4 years ago | (#31273756)

A couple points:

First, touchscreen technology has come a long way in recent years (largely thanks to the iPhone showing what's possible in a consumer device), so provided the screen is just large enough to fit both hands on it I could see touch typing working out fine - my little HTC Hero picks up my keypresses amazingly well, and I have fat sausage fingers. Lack of actual keys will be a bit unfamiliar, perhaps, but consumers will get over any initial difficulty with the "coolness" factor.

Second, keeping the first point in mind, touchscreen PC's have been around for years and have always been a niche device precisely because of its form factor. They just aren't that useful except in certain circumstances. For example, they are easier to use while standing, but much more awkward while sitting at a table, and quite frankly a bit absurd while resting it in your lap. They are great for hand writing notes and drawing, but no matter how well they do an on-screen keyboard typing will never be as good on a tablet as on a laptop or even a netbook, for the simple fact that the screen will be in a much more awkward position.

That's not to say it won't do well, I'd just be very surprised if an iPad style touchscreen class of devices became anywhere near as popular as the netbook has been.

Now, if they were really good they'd ship it with a stand and a built-in projector keyboard. That wouldn't fix the lap-issue, but it would do a lot to make it a more versatile device like the netbooks are, and it would have massive coolness factor.

Sorry Netbook wins still (2, Informative)

VEGETA_GT (255721) | more than 4 years ago | (#31273386)

NetBook > ipad

Why
1: netbook has actual keyboard
2: netbook is a actual pc Ie it runs windows or linux
3: netbook can multi task
4: nebook can be had for as cheep as 200$
5: netbook can close to protect screen.

I can keep going but sorry netbook is a real system, the ipad is just a oversized iphone.

Re:Sorry Netbook wins still (1)

acoustix (123925) | more than 4 years ago | (#31273422)

NetBook > ipad

Why
1: netbook has actual keyboard
2: netbook is a actual pc Ie it runs windows or linux
3: netbook can multi task
4: nebook can be had for as cheep as 200$
5: netbook can close to protect screen.

I can keep going but sorry netbook is a real system, the ipad is just a oversized iphone.

6. It will run Flash.

Re:Sorry Netbook wins still (5, Funny)

Duradin (1261418) | more than 4 years ago | (#31273426)

Less space than a nomad too.

Re:Sorry Netbook wins still (5, Insightful)

betterunixthanunix (980855) | more than 4 years ago | (#31273428)

You missed the most important thing: a netbook will run any application I want it to run. I do not need someone's permission to run the programs I want to run. No app stores, no being denied software, no being treated like an imbecile.

Re:Sorry Netbook wins still (1)

Bigjeff5 (1143585) | more than 4 years ago | (#31273796)

That doesn't matter to a lot more people than you'd imagine.

Personally, I could care less who makes them and who approves them, I just want them free. ;)

Re:Sorry Netbook wins still (0)

Anonymous Coward | more than 4 years ago | (#31273434)

lol I'm going to keep your post VEGETA_GT and show it up your face a month or two after the release if the iPad.

Re:Sorry Netbook wins still (0, Troll)

nostromo (1709) | more than 4 years ago | (#31273452)

netbooks are just as good as your spelling...

Re:Sorry Netbook wins still (5, Interesting)

Microlith (54737) | more than 4 years ago | (#31273528)

You're making the same mistake as the rest of the industry, in supposing that the features you list actually matter to the majority of the consumer base.

1. If Apple can replicate it closely enough with an onscreen keyboard, then most people won't care. It won't suffice for many (which is why my phone has a physical keyboard) but it may for most.

2. Someone who would reasonably debate an iPad vs a netbook would likely not make this a consideration.
3. Same as 2.
4. Considering that nearly every netbook is the same, often with varying (and low) build quality, yes they can be had for cheap.
5. Apple's selling that slipcover thingy, I suspect they'll have huge sellthrough on it. I wouldn't be surprised if there wasn't also a pile of 3rd party covers available on release day too.

As I stated in a previous post it likely won't catch on among more technical audiences, but it has a fair chance (especially considering Apple puts thought into the UI unlike every netbook vendor) among the "I just want it to work" audience, which is far, far larger.

Re:Sorry Netbook wins still (1)

A12m0v (1315511) | more than 4 years ago | (#31273646)

Yet there are some of us who don't want a netbook. I guess choice is a bad thing. It must be netbooks or bust.

Also known as (3, Insightful)

SailorSpork (1080153) | more than 4 years ago | (#31273396)

Or, in business terms, "we could sell poop in a box and people would buy it because of their trust in Apple, also know as brand equity, which we will burn in exchange for cash with this product."

"Magic" is a good term for great UI... (4, Interesting)

nweaver (113078) | more than 4 years ago | (#31273406)

"Magic" is really a good description for trying to create the maximum user experience.

As a happy owner of the iPad Nano (aka iPod Touch) for over a year now, Apple has real potential here in the scaled-up version, and this really is a good description of why the iPad may sell and the iPhone has sold: a cohesive user experience.

And here's one of the big uses: VNC. Have the iPad be the remote desktop to your "real" computer.

Re:"Magic" is a good term for great UI... (1)

AlexiaDeath (1616055) | more than 4 years ago | (#31273450)

there is a vnc client for this? how will it work without keyboard? I don't think it will work, sorry.

Re:"Magic" is a good term for great UI... (0)

Anonymous Coward | more than 4 years ago | (#31273612)

VNC clients exist for damn near everything including the iPhone.

Same way any data entry work - Soft keyboard!

Re:"Magic" is a good term for great UI... (1, Informative)

Anonymous Coward | more than 4 years ago | (#31273654)

Hey, dumb ass, they have a keyboard dock; nevermind the on-screen one. I use my iPhone for SSH and remote desktop applications and it works just fine. Not the same as my MacBook Pro, but very handy in a pinch. The larger iPad would certainly be a step up for this application.

Re:"Magic" is a good term for great UI... (2, Insightful)

jDeepbeep (913892) | more than 4 years ago | (#31273466)

"Magic" is really a good description for trying to create the maximum user experience.

I just call it 'aesthetic'. *shrug*

Re:"Magic" is a good term for great UI... (1)

Greg Merchan (64308) | more than 4 years ago | (#31273492)

Amigans agree:

http://en.wikipedia.org/wiki/Magic_User_Interface

Re:"Magic" is a good term for great UI... (1)

Xanator (1740516) | more than 4 years ago | (#31273510)

yeah sure, like apple would allow you to use their magical iPad with magical OS with magical Apps to use it as a real computer.

What's wrong with netbooks? (4, Interesting)

Gothic_Walrus (692125) | more than 4 years ago | (#31273430)

What's wrong with netbooks?

I got one for $300 a few months ago, and it does pretty much everything I'd ask it to. Office applications, internet, chat (and it does have a webcam and microphone, something I believe the iPad doesn't), and it even does (some of) the games on my Steam account. Not to beat a dead horse, but it doesn't hurt that the netbook has a faster processor, four times the storage of the biggest iPad, Flash, and USB support, either.

I'm not going to deny that the iPad can do things my netbook can't and that it's a much sexier piece of hardware, but I don't think there's anything intrinsically wrong with "the netbook experience."

Nothing is wrong with netbooks (1, Interesting)

Anonymous Coward | more than 4 years ago | (#31273682)

But Apple sure wants you to think so. As for me, I simply want a mini-laptop, which looks and acts like a regular laptop, only smaller (at the cost of performance if necessary). That's exactly what a netbook is.

In contrast, the ipad is definitely NOT a mini-laptop as I just described. Not only does it look and act differently, but you can't install your choice of open source OS like you can with any old laptop. That's an absolute show stopper for me.

Financial Realities (1)

butabozuhi (1036396) | more than 4 years ago | (#31273488)

Magic is great if you have 'spare cash' lying around. With people concerned about getting the best 'bang for their buck' they'll look for a practical device that's cheaper. If Apple is only targeting luxury buyers I can't imagine their market penetration will be significant enough to impact netbooks.

Nothing new... (3, Insightful)

x1n933k (966581) | more than 4 years ago | (#31273502)

The article doesn't really add anything new, it's just spouting the general opinion that's been floating around since the launch.

I would say Apple's own logo and buzz will make people want it. We have to keep in mind it isn't the geeks that make these gadgets popular, it's when the soccer moms are buying them for themselves and their husbands, or the middle-age blue-collar worker who can have all his Steven King novels with him where ever he may be. These are the people that make up the sales, they're the middle-class. It doesn't matter to them if you can 'alt-tab' to an already running program. Camera or not, it's still a great device that is priced to sell to a large audience. I would have never though of buying a Kindle after seeing one, E-Ink doesn't offer enough for the price. Now there's a easy-to-use E-Reader/Netbook that would fit a lot of people, it's as simple as that.

Then again maybe I should just blog my opinion and put it somewhere where I can make revenue for ads like this site.

[J]

Bad gremlins..not like Gizmo (1)

GKevlin (1744142) | more than 4 years ago | (#31273516)

Magic?? Are the same gremlins that steal left socks from dryers also invloved the iPad's development? If so, Apple owes me some socks.

J K Rowling sueing (1)

Kupfernigk (1190345) | more than 4 years ago | (#31273520)

You read it here. Apple is infringing the Harry Potter Business Model patent.

Stop mentioning Netbooks (5, Insightful)

Alistair Hutton (889794) | more than 4 years ago | (#31273566)

Apple reallllllly need to stop mentioning netbooks.
The cheap, gimped, version of the iPad is twice as expensive as a netbook. Every time they say netbook it reminds people that there's a perfectly adequate device that is in many ways more capable than their device for far less money. Everyone was initially amazed that Apple had produced a tablet computer for $500, their amazement waned when they realised Apple hadn't produced a computer.

Nice shiny revenue stream is all it is (1)

Shivetya (243324) | more than 4 years ago | (#31273568)

A disk less DVD player... a method to allow major publishers to jack up the costs for books and movies I want to buy and download. I am curious how much Apple gets for each sale, it has to be substantial if they are willing to sell us out to the publishers. We knew it was coming when they broke the 99 cent price limit on songs trying to convince us it was okay because the quality was better.

When I saw it had a TFT screen I realized, it ain't going to work for books let alone outside.

Never buy the first revision, especially this time. It is so obviously rushed and missing features people want that version 2 will come all that faster if version one tanks.

Beat netbooks? At what? Playing movies, maybe.

Just Like ObamaCare (-1, Troll)

Anonymous Coward | more than 4 years ago | (#31273586)

So people will suddenly and magically start wanting an iPad after over a year of telling pollsters they don't want or need it?

iPhone browser on the large is a good idea (1)

sjonke (457707) | more than 4 years ago | (#31273588)

People like to bash this thing, and the lack of Flash is a bummer, but the fact is that when I use the browser on my iPhone I think it works amazingly well... except that you deal with having to zoom in and out and being able to see everything. A larger screen would make this a pretty damn spiffy way to browse the web. I think it's that that's going to get people to buy it, but they won't know it without being able to try it out for themselves. This will sell if people come to the stores to try them out.

I hate the term "magic", but he's got a point... (1)

mattgoldey (753976) | more than 4 years ago | (#31273596)

The user experience with a netbook is the same as with a notebook PC except... worse. The keyboards are small and generally terrible, the track-pads are generally small and terrible and the screens are generally small and terrible. If you don't have a table to set it on, you have to hunch way over in order to use it because it requires 2 hands to operate. The iPad takes care of all of those issues, plus it has a really great UI. No, it's not a full-blown PC. It's not supposed to be, but I think that there is definitely a market for a device like this. Go ahead and call me an Apple fanboy if you want. I am a Mac user. I already have a MacBook, though, so I don't have a need for an iPad. But if I had a desktop PC, the iPad would be a nice mobile device for me.

The iPad Killers (1)

Orleron (835910) | more than 4 years ago | (#31273598)

...Dispel Magic..... Mordenkainen's Disjunction....

Witchcraft! (5, Funny)

sajuuk (1371145) | more than 4 years ago | (#31273608)

More evidence to prove my case calling for Apple to be burned at the stake!

finally somebody inside apple makes "outing" (1)

toastliscio (1729734) | more than 4 years ago | (#31273640)

It's a lot of time that I believe the reason that pushes most users towards Mac/iPhone/anythingapple is the "coolness" of the interface, that is so funny, maybe also because it's in a certain manner different from everything else, but doesn't necessarily mean that is better, or anyway, not SO better as most mac fans claim. But every time I express such an opinon, a religion war begins. Now an Apple man tells us quite explicitly what's their marketing strategy. Maybe some people will begin to open their eyes? I'm a bit hopeless anyway.

$100 discount? (1)

nurb432 (527695) | more than 4 years ago | (#31273678)

Make it $200 off, and jailbroke so i can use a REAL keyboard, install my own software, and then we can talk. Until then its just a big ipod touch ... and i already have one of them, and it fits in my pocket to boot.

Is his favorite animal the Liger? (1)

SpuriousLogic (1183411) | more than 4 years ago | (#31273680)

Since they are bred for their skills in magic?

Age of reason (1)

gmuslera (3436) | more than 4 years ago | (#31273742)

Once you start to think, magic stop working. If OS market share teach us something, is that they will sell millons.

Direct marketing to the non-technical user (1)

rclandrum (870572) | more than 4 years ago | (#31273750)

This is a direct marketing approach to non-technical users - i.e. it will just work - like magic.

Most of the posters I've seen on Slashdot seem to believe that the success of any new gadget has some direct bearing on the number of features or its "openess" or hackability. Sorry, but I don't buy a refrigerator because its easy to swap out the compressor or because there are 10 different sources for the compressor or because the compressor also lets me hook up and drive my compressed air tools. Real humans that live on earth buy refrigerators because they match the color of their kitchen and can keep their food cold and frozen. If they want their friends to really drool, they buy a built-in refrigerator with high-end styling.

And that's exactly why the iPhone will continue to kick Android butt and why the iPad will be popular and make Apple tons of money. No one really cares about those antique build-it-yourself component-based computers anymore except an ever-dwindling group of geeks like us - and it would probably benefit us all to try and evolve into evaluating technology in a way that differs from the past focus on speed, components, and interfaces.

Magic definition (3, Interesting)

Azureflare (645778) | more than 4 years ago | (#31273760)

Any sufficiently advanced technology is indistinguishable from magic.
- Arthur C. Clarke, "Profiles of The Future", 1961 (Clarke's third law)

My guess is that Apple is betting that they can advance tablet technology far enough to make it indistinguishable from magic. I don't think I'm alone when I say that I feel extremely skeptical of this claim. We'll see when it's released how "magic" it seems.

Personally, I think a magic tablet would be one that is holographic AND can do everything my computer can, plus everything I would like it to do.

A tall order, but that's what you get when you start making claims about magic.

Magic Missile? (1)

bughunter (10093) | more than 4 years ago | (#31273772)

I'll start with magic missile, please. (Also, sleep is a popular entry-level choice.)

And I believe read magic, write magic, and cantrip are bundled.

Enough with the Magic(al) (1)

whisper_jeff (680366) | more than 4 years ago | (#31273778)

Ok, I'm actually really excited about the iPad (hate that name) and will probably get one (not sure if I'll get a 1st gen or wait for the 2nd) but, even I, an Apple fanboi, am getting sick and tired of hearing "magic", "magical", or any derivation thereof when discussing the iPad. Enough. Please, move on. Please.

This reminds me of a carton I once saw (1)

C_Kode (102755) | more than 4 years ago | (#31273802)

This reminds me of a carton I once saw.

Basically, it was a picture of a guy drawing a flowchart on how to resolve an IT problem. It had all kinds of things happening, then right at the end there was cloud there that said "(((Something magic happens)))" in the middle of it, and then everything was fixed!

Cook doesn't invoke confidence with such an ambiguous statement.

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