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iPad UK Pricing Confirmed; Apple UK Tax Applied

kdawson posted more than 3 years ago | from the dig-deep dept.

The Almighty Buck 248

The iPad will be available in the UK and eight other countries from 28 May 2010; both models will be available for pre-order on 10 May. Reader marcopolo007uk adds a note from iPad-Review.co.uk with pricing: "WiFi Models: 16GB / 32GB / 64GB — £429 / £499 / £599. 3G versions: 16GB / 32GB / 64GB — £529 / £599 / £699. These are a little higher than some had guessed... The Apple Tax stings the UK consumer again." At the current exchange rate, these prices are right around 150% of those offered in the US.

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248 comments

Yay! (1, Insightful)

Pojut (1027544) | more than 3 years ago | (#32127842)

Another flamebait iPad post! Another chance for me to say iPads are a waste of money!

"Su-su-suck it, bitch!" -Jimmy [wikipedia.org]

The more stuff you own... (0)

s-whs (959229) | more than 3 years ago | (#32128064)

Another flamebait iPad post! Another chance for me to say iPads are a waste of money!

I agree, but then again, I don't need nor use a laptop, a mobile phone, and flash on the PC. I don't follow trends, I just use what I need. So to me, an ipad doesn't appear useful until I find a use for it :)

And related to this, my view on 'owning' is: The more stuff you own, the more stuff owns you...

Re:Yay! (1, Redundant)

beelsebob (529313) | more than 3 years ago | (#32128388)

Not only is it flamebait, it's also just plain wrong...

Quick calculation on the lowest end iPad:
$499 * 1.175 in GBP = £399.27

They bumped the price by £20 (which may be to do with different shipping costs, or different regulatory costs). Hardly the 150% the summary claims.

Flying off the shelves? (0)

Evro (18923) | more than 3 years ago | (#32127844)

If something is flying off the shelves faster than it can be produced it's probably underpriced. Hence Apple is raising the price at its first opportunity.

Re:Flying off the shelves? (1)

abigor (540274) | more than 3 years ago | (#32128286)

Most of the price differential appears to be from the UK VAT, unless I'm mistaken.

Re:Flying off the shelves? (0)

Anonymous Coward | more than 3 years ago | (#32128552)

Most of the price differential appears to be from the UK VAT, unless I'm mistaken.

Unless the VAT is al'most' 50%, then yes, you are mistaken.

Simple math is obviously beyond you... (4, Informative)

Space cowboy (13680) | more than 3 years ago | (#32128960)

UK VAT (the equivalent of sales tax in the USA) is 17.5%

Removing the tax so we can compare fairly: £429 / 1.175 => £365.11

Converting pounds to dollars: £429 = $539.94 (currency [xe.com] rate is 1 GBP = 1.47884 USD)

So, the difference (before taking into account the import duties of ~10%) is $539.94 - $499.99 or ~$40.

Subtracting $53 (estimated) of import duty means Apple is charging less than they do in the USA.

Simon.

sheesh (0, Redundant)

geekoid (135745) | more than 3 years ago | (#32127852)

"At the current exchange rate, these prices are right around 150% of those offered in the US.

If that was all to take into consideration, the article might have a point. It'it's not, and they don't.

So what makes up 50% extra or more, then? (0)

Anonymous Coward | more than 3 years ago | (#32127976)

So what makes up 50% extra or more, then?

Re:So what makes up 50% extra or more, then? (1)

hardburn (141468) | more than 3 years ago | (#32128328)

Firstly that there is a "right" number that people are willing to pay for techie gadgets. 499 of whatever currency units is about right for a toy like this. People don't think about exchange rates when looking at an item on a retail shelf.

Second, it's hardly just Apple. All companies that export from the US into the UK are making a fortune. That's the upside of having your country's currency devalued. Consider: the Chrysler 300C has a US base price of $28k [chrysler.com] , but a UK base price of £25k [chrysler.co.uk] (or $37.5k at an exchange rate of 150%).

Re:So what makes up 50% extra or more, then? (1)

Lumpy (12016) | more than 3 years ago | (#32128442)

A buddy of mine has sold 4, 16gig non 3G iPads to UK and German people on ebay for over $650.00 each.

They want these things and are willing to pay a premium plus nearly $100.00 in shipping to get them.

He sells only a few more and he has made enough to get himself a free iPad.

Also from the looks on ebay, they will not have a problem selling them over there even with really skewed currency values.

Re:So what makes up 50% extra or more, then? (0)

drsmithy (35869) | more than 3 years ago | (#32129000)

The simple fact is pretty much _everything_ is noticably (sometimes dramatically) cheaper in the US than it is anything else is the western world. It's not so much a "UK tax" as a "not USA tax".

However, one of the compensating factors is that wages in the US are generally lower than they are anywhere else.

Re:So what makes up 50% extra or more, then? (1)

beelsebob (529313) | more than 3 years ago | (#32128426)

Nothing, it's a lie– $499 * 1.175 (VAT) in GBP is £399.27. Last I checked, 399.27 * 1.5 was not 429.

There's a £20 bump, and no more.

Re:So what makes up 50% extra or more, then? (1)

Jake Griffin (1153451) | more than 3 years ago | (#32129206)

There's a £20 bump, and no more.

If you're going to include VAT, include US sales tax too:

£429 * 1.075 (approximate sales tax in the US) = £461.18

£461.18 - £399.27 = £61.91

No, this is still not 150%, but it's more than three times the £20 that you said it was. Unless there is some other "sales tax" in the UK other than VAT, in which case you can call me an uninformed American and move on. :-)

Oh well (0)

Anonymous Coward | more than 3 years ago | (#32127870)

I know it doesn't replace anything, and if I'm honest it is just because its a shiny new tech toy, but it's still less than a day's wages so I'll be plonking down £499 as soon as I can.

Maybe if you were a little more efficient (0, Funny)

Anonymous Coward | more than 3 years ago | (#32127876)

Do you really need those extra Us, and to throw away all your Zs without even using them? If you were a little better about your alphabet maybe it wouldn't be so expensive to support you...

Re:Maybe if you were a little more efficient (5, Funny)

evilbessie (873633) | more than 3 years ago | (#32128136)

At least we didn't change ours because the person who wrote the dictionary didn't like the spellings.

Re:Maybe if you were a little more efficient (0)

Anonymous Coward | more than 3 years ago | (#32128848)

Wy els woold yue chaang them spell'ins?

Bend over, Britain! (1, Funny)

Anonymous Coward | more than 3 years ago | (#32127882)

Just how much do you love Steve Jobs, The Messiah?

The OP forgot VAT. (5, Informative)

Dzimas (547818) | more than 3 years ago | (#32127906)

Someone can't do math. The numbers are actually really close. Let's look at the base 16GB model. It's £429 in the UK, which equals about $630 according to xe.com. Take off the 17.5% VAT, and we get £353.93. That equals $520 US. What's the problem again???

Re:The OP forgot VAT. (-1, Flamebait)

sakdoctor (1087155) | more than 3 years ago | (#32127920)

What's the problem again?

VAT

Re:The OP forgot VAT. (-1, Troll)

b0bby (201198) | more than 3 years ago | (#32128020)

The government do take a bite, don't she?

Re:The OP forgot VAT. (3, Insightful)

dougmwne (958276) | more than 3 years ago | (#32128106)

At least in the UK you're getting a better return for your tax pounds. You spend a smaller percentage of your GDP on military and you get nationalized healthcare.

Re:The OP forgot VAT. (3, Insightful)

Neoprofin (871029) | more than 3 years ago | (#32128374)

And free houses for all the Chavs. I'll take my nano-tech, space laser, military-industrial complex.

Re:The OP forgot VAT. (4, Insightful)

Space cowboy (13680) | more than 3 years ago | (#32128780)

I disagree with you. This is a quote from a post I made late last year:

I've recently had very bad news in my family - in the space of two weeks, my uncle has been told he needs heart surgery, and my mother has been diagnosed with breast cancer. My uncle has been scheduled for surgery on 15th of this month, and my mother has put off her appointment (originally on the 11th) because I'm getting married on the 12th. She'll be going under the knife on 19th instead. My uncle will be missing the wedding, but we're going to stream it live so he can watch it in the UK, even if it is at midnight over there :)

I thank my lucky stars we're from the UK, because there's just no way our family could afford their treatment over here in the USA - my uncle's heart surgery would cost [cnn.com] circa $175,000, my mother's cancer treatment and subsequent costs [repec.org] could come to circa $100,000. We've never had money - I was the first kid in our family to go to college for example, and I had to pay my way through that. We've always scraped-by and made-do, mother and father working, grandmother looking after the kids etc. Over here, I'm lucky in that I have an excellent medical insurance plan from my company, but my fiancee didn't have medical insurance until we met. She used to try not to visit a doctor, to self-medicate via a drugstore if something was wrong. I was horrified that someone would even consider that. Seriously and truthfully - I was aghast that a visit to the doctors wasn't just "what you'd do if you're not feeling well". It's just a no-brainer from my (and anyone from the UK, I suspect) perspective.

For her part, my mother gets personal visits in her home from the MacMillan [wikipedia.org] nurse (cancer specialist nurses, there to answer any questions, give advice, as well as do the nursing stuff), and she has one of the best surgical teams in the country ready to operate when she gets back to the UK. All of this is standard-stuff, she pays her dues (in her taxes / national insurance contributions), and she has the peace-of-mind that comes from knowing she has access to excellent health-care whenever she wants it, without being suddenly landed with huge bills, and without any worry of 'recission' by a financially-orientated insurance company.

There's a lot I like (even prefer) about the USA, but the healthcare system is (from an outsiders perspective) a badge of shame. Everyone gets sick eventually, and everyone dies eventually. Any civilised country ought to recognise and cope with that such that people don't fall through the cracks. The NHS in the UK isn't perfect - you'll frequently hear Brits complaining about it - but it's head, shoulders, and torso above the system over here. I still pay my 'national insurance' in the UK, even though I live in the US - the cost is minimal (about £15/month), and I don't mind helping fund something today that I (or, say, a member of my family) might make use of tomorrow. To me, it's beyond belief that people in the USA fight *against* a similar system, but hey, each to their own. I don't get to vote over here so it's not as though I can do anything about it...

Bottom line: In the UK, health follows an almost burger-king like mantra - "you need it? You got it!" whereas in the USA, you're trusting your health and possibly your life to the same sort of company that screws you over if someone hits your car - an insurance company that has a fiduciary responsibility to its shareholders. After the last few weeks, I'm pretty darn certain which of the two models I prefer.

From our perspective, the good news is that my mother pulled through, both her and my uncle are on medicines for the rest of her life (free, of course) and my mother has just finished the chemotherapy, so she's feeling a little fragile atm, but she made it; anything else is irrelevant.

Simon.

Re:The OP forgot VAT. (1)

bami (1376931) | more than 3 years ago | (#32128144)

Now my advice for those who die, (Taxman!)
Declare the pennies on your eyes, (Taxman!)
‘Cause I’m the Taxman,
Yeah, I’m the Taxman.
And you’re working for no-one but me,
(Taxman).

Re:The OP forgot VAT. (1)

b0bby (201198) | more than 3 years ago | (#32128628)

My first Troll mod, yay! Someone needs to watch Raising Arizona...

And FWIW I've lived in the UK, and enjoyed the NHS etc. No need to get all defensive, it was just a joke.

Re:The OP forgot VAT. (1)

Jake73 (306340) | more than 3 years ago | (#32128978)

I got your reference, dude. Next time, pull something from the Family Guy or xkcd. It'll go over better with this crowd. ...Son, you've got a panty on your head.... Just drive... Fast, k?

Re:The OP forgot VAT. (1)

DarkFencer (260473) | more than 3 years ago | (#32128492)

You're still paying sales tax in most areas here in the states, in the high single digits in many areas but in the US the tax is added AFTER the sticker price. The difference is really not bad at all.

Then again I think the iPad is overpriced no matter where you are.

Re:The OP forgot VAT. (-1, Offtopic)

Anonymous Coward | more than 3 years ago | (#32128096)

A game league site is giving away 5 free ATI 5830s for registering

look up Battle Empire

crash impending..

Re:The OP forgot VAT. (4, Informative)

MoonBuggy (611105) | more than 3 years ago | (#32128114)

By replying to your post with a technical correction, I don't doubt that I'm setting myself up to make some obvious mistake, but anyway: the UK prices already include VAT, so by simply subtracting 17.5% of that total you're over counting the tax (as it's 17.5% of the base, untaxed price).

£429/1.175=£365.11, which is approximately $537.80. The mark up from the US prices seems to be around 8%. It's not terrible, I guess, and it's certainly not as bad as it used to be, but 8% on an already expensive product is still a reasonable chunk of change.

Re:The OP forgot VAT. (0)

Anonymous Coward | more than 3 years ago | (#32128182)

dont forget in the UK you have to add "import duty" as well which is 10% on top of the total price+vat

Re:The OP forgot VAT. (5, Informative)

MoonBuggy (611105) | more than 3 years ago | (#32128228)

Also, since the summary presents the UK price as a percentage of the US one, here are the actual figures:

Wifi
16GB 32GB 64GB
108% 104% 107%

3G
16GB 32GB 64GB
105% 103% 106%

But your U.S. prices do not include tax (5, Informative)

SuperKendall (25149) | more than 3 years ago | (#32128476)

£429/1.175=£365.11, which is approximately $537.80. The mark up from the US prices seems to be around 8%.

Unless you factor in that you have to pay sales tax in most places in the U.S - which coincidentally for my area is 8%, so basically the exact same price in the end.

Re:But your U.S. prices do not include tax (4, Informative)

godawful (84526) | more than 3 years ago | (#32128544)

Quite right, my 16GB non 3g after taxes was $550 here in California.

Re:But your U.S. prices do not include tax (1)

MoonBuggy (611105) | more than 3 years ago | (#32128582)

That's a fair point.

I always consider sales tax in the US to be a bit of a non-issue on things like this, since (unless I'm mistaken) avoiding it is pretty trivial, by ordering online from a distributor in another state.

Re:But your U.S. prices do not include tax (1)

d7415 (1068500) | more than 3 years ago | (#32128746)

No. That "/1.175" is *removing* the VAT (UK sales tax), so that we're comparing pre-tax prices.

Re:But your U.S. prices do not include tax (3, Insightful)

MoonBuggy (611105) | more than 3 years ago | (#32128814)

Wait, no, I retract my previous reply to you! It's not a fair point!

I got myself a little confused, but you're comparing apples to oranges (no pun intended!).

My initial comparison was untaxed price to untaxed price, and the mark up is between 3% and 8% there. You're then talking about adding US sales tax and comparing that taxed price to the untaxed UK price.

Re:The OP forgot VAT. (1)

calmofthestorm (1344385) | more than 3 years ago | (#32129052)

That's a pretty small markup for a US->Europe product. Of course my only point of comparison is software, which tends to be closer to the 50% mark for MS "productivity" apps.

Re:The OP forgot VAT. (1)

Dzimas (547818) | more than 3 years ago | (#32129138)

Yup, I stand corrected. That's what I get for trying to squeeze in my Slashdot fix before work. Now I'm off to calculate some orbital trajectories. This might not end well...

Re:The OP forgot VAT. (2, Informative)

evilbessie (873633) | more than 3 years ago | (#32128190)

You might want to do your maths again, as to remove vat you need to multipy by 40/47, which is £365.11, or $537.84 (using 1.4731 as the exchange rate, just retrieved from the beeb).

Re:The OP forgot VAT. (0)

Anonymous Coward | more than 3 years ago | (#32128272)

Neither can you

£353.93 x 1.175 = £415.87 (rounded up)

Re:The OP forgot VAT. (1)

fermion (181285) | more than 3 years ago | (#32128626)

Agreed. And for the top of the line 3G version the brits seem to be getting a good deal. $829 iPad is around $550-$600 without VAT. With VAT it seems like it should sell for upwards of $650. So, depending on the exchange rate and cost of doing business in Britain, the £699 may actually bring in less money than the $829 in the US.

In any case, such straight forward calculation are hardly useful. In South America a liter of coke can be bought for a fraction of what it costs in the US, but no one complains about price gouging in the US, even though the soft drink companies really do...

Pleased I didn't wait (1, Informative)

DavidR1991 (1047748) | more than 3 years ago | (#32127954)

I like Apple's products but this price is too high for what the iPad is. I recently bought a second hand Tablet PC (a Fujitsu Stylistic) for £180 and shoved Ubuntu Linux and an 8GB SSD in it. Sure, it's bulkier than an iPad but I don't regret my choice now I've seen the UK price. Screw them and their price mark up

What I don't get (0)

onyxruby (118189) | more than 3 years ago | (#32127962)

What I don't get is the double standard some companies have on doing business in the US. Many of them state that the US is very expensive because of regulations we have for safety, environment and so on. If that is the case, than why is it almost always cheaper to buy such things in the states?

I've traveled overseas for work a few times and every time I did I absolutely avoided buying anything other than silly souvenirs because the cost differential was so great. The dollar may be at a historical low on the exchange rate, but it still doesn't come close to explaining the huge cost differentials.

Gouging on the data charges? (1)

petes_PoV (912422) | more than 3 years ago | (#32128132)

Typically UK 3G charges are much lower (and faster) than american carriers' charges. It might be that Apple expects to get something back from the higher data costs - which they wouldn't benefit from so much in Britain.
BTW, The iPad does have to be tested for EU safety certification. This is a costly process as the standards are high (as is the mains voltage!). Maybe Apple are planning to recoup these costs with the higher price.

Of course, most sensible buyers will wait for the price to drop by a $100 or two, as is normal with Apple's marketing.

Re:Gouging on the data charges? (1)

onyxruby (118189) | more than 3 years ago | (#32128532)

Sure, you've got to test for different markets (that was the whole Israeli thing a bit back on the ipad). That being said, I don't think I ever had a piece of equipment from the states that didn't run just fine on 220. What they ought to do is create treaties for standards for markets. Standardizing rules for markets on those things that reasonably can be (Cars, cell phones etc) would only increase consumer choice and reduce manufacturing costs.

I thought I had ads disabled? (-1, Flamebait)

Anonymous Coward | more than 3 years ago | (#32127966)

No, seriously. Why does this qualify as a story?

£429? ... Ouch (4, Interesting)

Manip (656104) | more than 3 years ago | (#32127986)

Just to put the cheapest one into context:
  * iPod Touch - £189
  * Dell Laptop (Outlet) - £300
  * Acer / Dell Laptops (Retail) - £400-450
  * ePC "Netbook" - £200
  * Dell "Netbook" - £139
  * Sony "Netbook" - £399

So you could get two iPod Touches, or a Dell Laptop AND Dell Netbook, Sony Netbook, or two ePC Netbooks for this money?

Re:£429? ... Ouch (5, Funny)

Flipao (903929) | more than 3 years ago | (#32128062)

Yes but this is an unbelievable, magical, amazing, revolutionary, gorgeous device. Surely that's gotta be worth something.

Re:£429? ... Ouch (1)

countSudoku() (1047544) | more than 3 years ago | (#32128258)

gorgeous device. Surely that's gotta be worth something.

Apparently about 100 quid. No fair equating iPad to two iPod Touches though, that's twice the walled gardening and half the usefulness of a real computing device. Why is Bob *my* uncle again?

Re:£429? ... Ouch (1)

Archangel Michael (180766) | more than 3 years ago | (#32128494)

Actually, I look at it similarly. Take a decent device and cripple it with cheezy plastic, cheap compentents and otherwise make it ugly and almost useless, and you can charge LESS! Yay!

Re:£429? ... Ouch (1)

spire3661 (1038968) | more than 3 years ago | (#32128402)

But can any of those besides the touch run the APPS? iPad's killer feature are its apps. The hardware is quite secondary

Re:£429? ... Ouch (1)

Nursie (632944) | more than 3 years ago | (#32129238)

No, it's true, Apple invented the application and no other platform is capable of running such a thing!

*facepalm*

Re:£429? ... Ouch (0)

Anonymous Coward | more than 3 years ago | (#32128782)

Nissan Versa - 11K

Kia Spectra - 12 K

Hyundai Accent - 13K

Pontiac - 14K

Mitshubishi Eclipse - 17K

Honda Accord - 25K

BMW 320i - 30K

Cadillac CTS - 50K

Who would possible buy a cadillac when you could almost get two BMW or five Versas? What kind of stupid would you need to be?

Re:£429? ... Ouch (1)

calmofthestorm (1344385) | more than 3 years ago | (#32129078)

But you need four iPod touches to equal an iPad. The iPad is a better deal, especially when you consider the gas saved by not needing to go to the hardware store for a roll of a duct tape.

Value add (2)

dougmwne (958276) | more than 3 years ago | (#32127988)

Why the flamebait? What they are calling the "apple tax" is really the value add tax, which must be built into the price of all products sold. Why should products be priced identically across all countries anyway? Shouldn't companies maximize their profits by pricing their wares competitively with the local market?

Re:Value add (1)

BiggerIsBetter (682164) | more than 3 years ago | (#32128334)

"What they are calling the "apple tax" is really the value add tax, which must be built into the price of all products sold."

For those wondering exactly what value is being added, perhaps having local retailers rather than international shipping / grey market retailer, shipping and distribution? It might not matter to the /. populace, but the punters seem to prefer having a physical shop to go to (and online stores are often fussy about selling internationally).

I disagree about localized pricing however, because the world is too small for that now. Local pricing only applies to the ignorant who are unable to find the "home market" prices and either source or negotiate them, while in some places with some products there is no local market anyway - it may be that all product is imported and priced arbitrarily (theoretically it's supply/demand driven, but it's rarely that simple).

Re:Value add (1)

MoonBuggy (611105) | more than 3 years ago | (#32128680)

For those wondering exactly what value is being added, perhaps having local retailers rather than international shipping / grey market retailer, shipping and distribution?

Nope. If I order online directly from outside the EU, I'm liable to pay UK VAT on the items I receive as they pass through customs. The threshold value for this to apply is pretty low, too - under £20 if I remember correctly.

Enforcement is a bit inconsistent, but if customs do slap you with a VAT bill you will then have the added pleasure of the courier company automatically paying it for you and levying a ~£10 fee for the privilege of doing so. They will then hold the parcel until you pay them both the VAT and their added charges.

EU/UK vs. American Pricing (5, Informative)

tlhIngan (30335) | more than 3 years ago | (#32128048)

Let me guess - in Europe, you'd pay exactly those prices listed? No sales tax added on?

So you'd pay £429 / £499 / £599 / £529 / £599 / £699 for an iPad and not a penny more in sales/VAT?

That's one thing we have in North America - the prices listed ($499/$599/$699/$629/$729/$829) are sans sales tax. So add anywhere from 0% (a few states), to 5-10% to the actual price that Americans pay. Or in Canada, anywhere from 5-15% in sales taxes.

In the UK, the prices tend to be all inclusive - you pay what you see, so all the hidden consumption taxes get built in. VAT of nearly 20%, plus other import taxes and duties and the like. I'm guessing the price gap is a lot smaller than you think.

It's just that governments have used built-in taxes to hide how much taxes are really on products. Happens on this side of the pond with stuff like gas when you actually break down the price.

For example, the 16GB WiFi iPad - £429 is around $630 US. $500 US for the same iPad, plus taxes will probably mean one pays $530-$550 in the US. If we assume the total tax load is (VAT+importation taxes plus duties) 20% for the UK, that $500 iPad becomes $600 instantly.

Re:EU/UK vs. American Pricing (3, Informative)

Tim C (15259) | more than 3 years ago | (#32128346)

Let me guess - in Europe, you'd pay exactly those prices listed? No sales tax added on?

I can't speak for the rest of Europe, but here in the UK you are correct - we pay the list price. Sometimes the price is listed as "ex VAT", so you have to factor in an extra 17.5% on top, but that's almost exclusively done by merchants that are targeting business customers. (And generally the price inclusive of VAT is listed alongside anyway)

Re:EU/UK vs. American Pricing (1)

Jugalator (259273) | more than 3 years ago | (#32128754)

Let me guess - in Europe, you'd pay exactly those prices listed? No sales tax added on?

So you'd pay £429 / £499 / £599 / £529 / £599 / £699 for an iPad and not a penny more in sales/VAT?

I'm not sure if it goes for all of Europe, but in Sweden, consumer goods usually already have the VAT added, yes. So like in this case on the UK Apple Store. Not a penny more. However, if the goods are aimed for corporate use which doesn't pay this kind of hefty tax (currently 25% in Sweden IIRC), the store may list non-VAT prices.

Re:EU/UK vs. American Pricing (1)

myspys (204685) | more than 3 years ago | (#32129036)

It's just that governments have used built-in taxes to hide how much taxes are really on products.

OR they do it so that it's much easier for the customer to know how much to pay when reaching the check-out.

I HATE shopping in the US because you can never really know how much you'll end up paying until you reach the check-out.

£429 for the rubbish version (1)

Alistair Hutton (889794) | more than 3 years ago | (#32128148)

In America the price was more than a netbook but not game breakingly more, in Britain the worst version of the iPad will be twice as expensive as a netbook.

They're expensive here too. (2, Interesting)

mosb1000 (710161) | more than 3 years ago | (#32128450)

In the US an iPad is more than twice as expensive as a netbook. Netbooks start at $230, but the iPad Starts at $500.

My brother has an iPad, and it is nothing like a netbook, so I don't know why people compare them. Right now the iPad is in a class of it's own. Don't point me to some slate computer with a desktop OS. The iPad is built from the ground up to be what it is. That's true of no other tablet computing product on the market today.

Re:They're expensive here too. (-1, Troll)

Anonymous Coward | more than 3 years ago | (#32128648)

Score:-1, Astroturfing

Worst iPad better than "best" netbook (0)

SuperKendall (25149) | more than 3 years ago | (#32128504)

in Britain the worst version of the iPad will be twice as expensive as a netbook.

That "worst" version is a lot more usable than any netbook near the same price. Higher resolution and a better quality screen, for example.

high taxes (0)

Anonymous Coward | more than 3 years ago | (#32128172)

You did think Apple was going to pay for your UK socialism? ( or other companies )

Price Difference (0)

Anonymous Coward | more than 3 years ago | (#32128214)

Are the US and UK models different in any way other than price? If not, one might wonder how much getting a friend in the US to buy it and ship it FedEx vs. buying in the UK.

Re:Price Difference (1)

TamCaP (900777) | more than 3 years ago | (#32128396)

Are we talking illegal or legal? Because to do it according to the law, your friend should probably pay at least the import / duty taxes, and maybe even VAT to the Her Majesty's.
If we are talking illegal, then one might wonder how much will it cost to find someone who found an iPad that "fell of a truck". Or maybe do a snatch and run by yourself. Where would you like to draw the line?

If you think that's bad, wait until you see... (1)

Sockatume (732728) | more than 3 years ago | (#32128216)

Some of the data plans [tracyandmatt.co.uk] .

Re:If you think that's bad, wait until you see... (1)

dadioflex (854298) | more than 3 years ago | (#32128894)

Even the top tier plan with a 10Gb cap may not seem very good compared to the all you can eat pricing in the USA but those data plans look cheap compared to what's currently available in the UK. The second from top, fifteen quid a month for 3Gb cap isn't bad. If you were trying to troll that 5p per Mb charge for ad hoc or excess usage then sorry but I RTFA and clicked on the TINY thumbnail they had with the plan prices.

this is europe people (0)

Anonymous Coward | more than 3 years ago | (#32128270)

Nothing surprising in this at all. And this is true for almost any goods sold, apple's not special in this regards. Clothes, food, electronics of all sorts. But I do wish I lived in the UK and got those cheap prices. Instead I live in provincial Europe where prices are around 200-300% of what you have to pay in the states. Lots more than in the UK. So from my perspective the people in the UK are really lucky to get such low prices. Put that into your perspective.

I'm quite sure (5, Insightful)

spleen_blender (949762) | more than 3 years ago | (#32128300)

Apple is glad to see such free advertising! This is consumerism crap, not slashdot-worthy "stuff that matters" content...

Re:I'm quite sure (0, Redundant)

MobileTatsu-NJG (946591) | more than 3 years ago | (#32128404)

I'm quite sure Apple is glad to see such free advertising! This is consumerism crap, not slashdot-worthy "stuff that matters" content...

I'm quite sure Slashdot is glad to see you post, increasing the amount of content they can serve ads on. Way to discourage them from posting more iPad stories!

ta30 (-1, Offtopic)

Anonymous Coward | more than 3 years ago | (#32128342)

f7or 4 moment and

Complete waste of time on /. (0)

Anonymous Coward | more than 3 years ago | (#32128574)

Why can't /. correct its math--and take down this misguided post while they're at it?
Even with a casual glance, the calculation was so obviously flawed. Many people have wasted time repeating the calculation.

Prices in Spain (1)

cgomezr (1074699) | more than 3 years ago | (#32128620)

Just for your information, in Spain the prices (according to http://www.elmundo.es/elmundo/2010/05/07/navegante/1273236060.html [elmundo.es] ) are 479, 579 and 679 euros (wifi) and 579, 679 and 779 euros (3G). All prices include VAT (I think it's 16% for this kind of thing).

In US$, those prices would be $610, $738, $859 and $738, $859, $993.
In pounds, £413, £499, £585, £499, £585, £676.

My guess, it won't sell much in Spain, with the crisis, and with the mean salary being something in the vicinity of 1,100 euros per month (although I'm sure some fanboys will be willing to starve to get it :P).

I think I speak for all UK consumers when I say... (0)

Anonymous Coward | more than 3 years ago | (#32128664)

Fuck Apple.

That what you get for voting Tory (-1, Troll)

Anonymous Coward | more than 3 years ago | (#32128676)

Just sayin'. Juuuuust sayin'.

Can I mod an article down as "flamebait"? (4, Insightful)

gnasher719 (869701) | more than 3 years ago | (#32128700)

It's not 150%, it's 126%. And the UK price includes 17.5% VAT which Apple would have to send straight to Gordon Brown's tax collectors if he hadn't just been thrown out (I think he is refusing to leave, but thank heavens he will), whereas the US price doesn't include US sales tax.

Round trip ticket (1)

kenh (9056) | more than 3 years ago | (#32129124)

With a round-trip ticket from Heathrow to NYC going for under $500 (Virgin, leaving Heathrow Saturday, returning from NYC on Monday), how many iPads would a Londoner have to buy in the US to cover the airplane ticket with the money saved? Just a handfull or so?

Re:Round trip ticket (1)

kenh (9056) | more than 3 years ago | (#32129158)

Shame they don't carry these in the duty-free shops in international airports ;^)

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