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California Wants To Put E-Ads On License Plates

kdawson posted more than 3 years ago | from the distracted-stopping dept.

Advertising 624

techmuse writes "The San Jose Mercury News reports that the California state legislature wants to put electronic advertising on license plates. The plate would display standard plate information when the car is moving, but would also display ads when the car is stopped for more than 4 seconds (say, at a red light). Not distracting or annoying at all! 'The bill has received no formal opposition. It passed unanimously through the Senate last month and is scheduled to be heard Monday by the Assembly Transportation Committee.'"

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624 comments

Programmable Number Plates (5, Insightful)

Bronster (13157) | more than 3 years ago | (#32637128)

Oh goody - programmable number plates. What could possibly go wrong. I can just imagine how happy the jackers are going to be - no need to switch plates, just upload a custom firmware and you're gold.

Re:Programmable Number Plates (4, Insightful)

Bronster (13157) | more than 3 years ago | (#32637132)

On the flip side, I'd love a "back off" button I could get to make the plate flash a message at the wanker behind me, or even a "turn your lights on".

Re:Programmable Number Plates (5, Informative)

Anonymous Coward | more than 3 years ago | (#32637342)

On the flip side, I'd love a "back off" button I could get to make the plate flash a message at the wanker behind me, or even a "turn your lights on".

I think we all would at times. There are some homemade examples of this on youtube. Do note, however, that this is a direct violation of the law in many places and would fall under more general reckless driving laws in the rest.

Rule of thumb: moving/changing signs are not allowed on cars.

Also for those who don't know; The California state legislature throws stupid stuff like this around all the time. It never goes anywhere. They don't do it because they want to pass the law. They do it because there is some wealthy business behind it. This is clearly a crappy ad for some crappy ad manufacturer.

Re:Programmable Number Plates (1)

lul_wat (1623489) | more than 3 years ago | (#32637424)

There's probably nothing stopping you installing an LCD or LED display currently if you were actually going to do that.

Re:Programmable Number Plates (2, Interesting)

eugene ts wong (231154) | more than 3 years ago | (#32637446)

I agree. I would also appreciate being able to say, "Sorry.", or "Thanks.". I realize that I can wave, but it isn't as effective, in my opinion. I feel that if we could communicate with each other, then we'd be safer.

Re:Programmable Number Plates (0)

Anonymous Coward | more than 3 years ago | (#32637448)

Perhaps a message:

"This vehicle can go 60-0 in less than the time the average person can react to move their foot from gas to brake pedal. The owner of this vehicle is a member of the local Bar association, and has a CHL (concealed handgun license) with semi autos. Are you sure you want to continue to tailgate?"

Too small a text though.

Re:Programmable Number Plates (5, Interesting)

0100010001010011 (652467) | more than 3 years ago | (#32637140)

Speed and red light cameras become useless too, I can see a huge underground industry built up around this because there's no way in hell what ever "encryption" they use will last.

Car in motion > 30 mph = some random number.
Car stopped and < 30 mph = your 'real' number.

Then ads for being stopped.

Re:Programmable Number Plates (3, Funny)

jhoegl (638955) | more than 3 years ago | (#32637166)

So... when the cop pulls you over your real number will be displayed... GENIUS!

Re:Programmable Number Plates (1, Insightful)

Anonymous Coward | more than 3 years ago | (#32637186)

This is in California where they use lost of speed cameras

Re:Programmable Number Plates (1)

Koby77 (992785) | more than 3 years ago | (#32637236)

The fake plate display is only good for defeating cameras. When the cop pulls you over, you HAVE to display your real license plate, unless you'd like the cop to believe that you either have falsified plates, or perhaps a stolen vehicle, in addition to your speeding ticket.

Of course, this would force the police to fund actual live police officers, instead of a bunch of cameras that do nothing to prevent serious crimes, and exist purely to stuff money into the coffers of government bureaucracy.

Re:Programmable Number Plates (0, Offtopic)

jhoegl (638955) | more than 3 years ago | (#32637252)

Yes because slowing down to prevent speeding tickets would be illogical...
here in AZ, we just let the contract lapse on speed cameras on the highway, reason for the opposition to the cameras? Because its just a money scam... WHAT?!?!?
Slow the fuck down, and shut the fuck up.

Re:Programmable Number Plates (5, Interesting)

PitaBred (632671) | more than 3 years ago | (#32637428)

I'll slow down as soon as the speed limits are set by engineers and not politicians and people with a monetary stake in the revenue from tickets resulting from said limits.

Re:Programmable Number Plates (0)

Anonymous Coward | more than 3 years ago | (#32637188)

I'm actually HOPING they decide to do this out east for exactly this purpose!

Re:Programmable Number Plates (4, Funny)

Statecraftsman (718862) | more than 3 years ago | (#32637230)

Possible ad you may see on your license plate in the future:

Jailbreak your license plate. $19.95. Text 'Plate' to 55555 and follow this car for 60 seconds.

Re:Programmable Number Plates (1)

Cmdrm (1683042) | more than 3 years ago | (#32637482)

There is no way all of that would fit on the license plate. Unless it scrolled across a long flat, UK-styled, plate.

Re:Programmable Number Plates (5, Insightful)

GrumpySteen (1250194) | more than 3 years ago | (#32637250)

I can see a huge underground industry built up around this because there's no way in hell what ever "encryption" they use will last.

And then, once the encryption is broken, they can justify passing an even more draconian version of the DMCA that makes breaking encryption a felony with mandatory prison time. Hooray for the future!

Re:Programmable Number Plates (1, Interesting)

Anonymous Coward | more than 3 years ago | (#32637488)

Why bother with the encryption.

Just knock out whatever accelerometer they're using for "stop control" and let the speed trap fight it out with McDonald's or whoever is advertising this month. Tell the cops, I didn't notice, I guess it's that huge speedbump at the DMV.

Hardware mods are more fun anyway...

Re:Programmable Number Plates (4, Insightful)

nametaken (610866) | more than 3 years ago | (#32637176)

It says they're looking to be able to put logos and such on the plates too, to "support your favorite team". So I can just imagine what the first hacker is going to draw on a plate.

So they're running a $19 billion deficit and these are the ideas they're coming up with to fix the problem? How about, STOP SPENDING SO MUCH MONEY?

The best ones were at the bottom... other upcoming CA legislation. Making it illegal to use a mobile device while on a bicycle? Really? They have nothing better to worry about? Making all lead ammunition illegal for hunting... excepting that it's already illegal to use in most cases? Time well spent, you goofs. Oh, but they remembered to throw in some legislation to make it easier for people to transfer their foodstamp program benefits. Glad to see they have their priorities straight. :P

Re:Programmable Number Plates (1)

deniable (76198) | more than 3 years ago | (#32637330)

Making all lead ammunition illegal for hunting...

Is that to prevent lead poisoning to the target or because kids might chew on bullets?

Re:Programmable Number Plates (1)

nametaken (610866) | more than 3 years ago | (#32637348)

The article said it was to prevent animals from swallowing spent casings and introducing lead into the food chain. I couldn't speak to the likelihood or real impact of that actually happening.

Re:Programmable Number Plates (3, Insightful)

compro01 (777531) | more than 3 years ago | (#32637350)

How about, STOP SPENDING SO MUCH MONEY?

8 words : Ballot measures making a lot of spending mandatory.

6 more words : Super-majority required for tax increases.

People vote for ballot measures for spending, but then vote against the tax increases to pay for it.

Re:Programmable Number Plates (1, Informative)

Anonymous Coward | more than 3 years ago | (#32637406)

It's California. The state legislature is the biggest circle-jerk in the world--it's in the Guinness Book of Records.

Re:Programmable Number Plates (0, Redundant)

deniable (76198) | more than 3 years ago | (#32637336)

It's the next job for Goatse Security. Hey, it may stop tail-gating.

Re:Programmable Number Plates (1)

c0lo (1497653) | more than 3 years ago | (#32637372)

Oh goody - programmable number plates. What could possibly go wrong. I can just imagine how happy the jackers are going to be - no need to switch plates, just upload a custom firmware and you're gold.

Huh? Firmware upgrade? You're kidding, right?
Why risk a conviction through DMCA while a low tech attack is possible? Like: just impair the connection allowing the plate to know what speed you drive on and the red camera will catch the ad of the moment.
Average Joe cannot be required to know how to maintain an "eAd plate" in good functioning order (by contrast with the traditional plate), but he might know just enough to "artistically" severe a wire so that it will look like "normal wear" (and fight in court whatever speeding ticket the police would be able to send him after a possible long and costly investigation.

The cycle (3, Insightful)

mrsteveman1 (1010381) | more than 3 years ago | (#32637138)

Spend too much money -> need money -> get more money with stupid schemes -> spend too much money -> ....

Repeat

Re:The cycle (3, Informative)

Low Ranked Craig (1327799) | more than 3 years ago | (#32637294)

Exactly. California is ungovernable and run buy a bunch of tax and waste (it's a stretch to call it tax and spend) idiots. We lived there for 20+ years and got out 5 years ago due to the financial insanity of trying to make ends meet. I can honestly say the only things I miss are some of the radio stations (which I now get on the net) and Disneyland. Everything else is rubbish as compared to the asking price of living and doing business there. California is becoming a place for the rich and the poor. The rich can afford it, and the state pays* for everything if you're poor. If you're middle class they bend you over and pound you in the ass. With sand.

* with borrowed money

Re:The cycle (0)

Anonymous Coward | more than 3 years ago | (#32637476)

That's the whole point. Politicians derive their ever-lasting power by getting rid of the middle class, because that class is a threat to their power. But it's not sustainable. The French Revolution, and Russian Communism occurred because the poor had nothing else to lose. Soon, Mexico will undergo a revolution too. Perhaps one with a Communist leader.

I'm not sure what will happen with California. But if we aren't careful, our Union might dissolve in whole or in part. The financial stress is starting to become too overbearing.

Re:The cycle (1, Interesting)

MillionthMonkey (240664) | more than 3 years ago | (#32637352)

Well I hate to be the one to say this but California is prevented from collecting sufficient tax receipts to administer any state government on a day by day basis because of the structural budgetary problems imposed by Proposition 13. If forcing people to watch cartoons while tailgating doesn't work then maybe California should start shutting off traffic lights during off-peak hours to save electricity.

Re:The cycle (1)

zmollusc (763634) | more than 3 years ago | (#32637434)

They could shut off traffic lights completely and save everyone the time spent waiting at them, also the electricity and maintenance costs.

This... (0)

Anonymous Coward | more than 3 years ago | (#32637142)

is crazy. How long until advertising is allowed on my forehead? It is irksome enough having most of my belongings plastered with unsightly brands; now companies I have nothing to do with can advertise on my car. I will try to cover whatever part displays the ads with electrical tape.

Forehead Advertising (1)

Capsaicin (412918) | more than 3 years ago | (#32637202)

[I]s crazy. How long until advertising is allowed on my forehead?

Great idea, you're a genius! Just hang on a moment, we'll get right back to you.

Re:Forehead Advertising (1)

meerling (1487879) | more than 3 years ago | (#32637450)

Been done (look it up), and since YOU completely own that particular space, YOU can do whatever you want, more or less.

On the other hand, your car and everything on it can be argued to be yours, but the state requires you display the license plate 'number' in a readable state, however, I don't believe there is anything that allows them to obscure that same license number or to display advertisement you didn't specifically allow on your property (car).
It's obviously that I'm not a lawyer, but heck, even I can see some really big obvious flaws in this, not the least of which is totally pissing off the constituency.

Re:This... (1)

Larry Lightbulb (781175) | more than 3 years ago | (#32637278)

If you want to allow advertising on your forehead, there's possibly someone who will buy the space. The problem comes when someone wants to put advertising there without your consent.

Re:This... (1)

madfilipino (557839) | more than 3 years ago | (#32637412)

From a different point of view, this could be the "great equalizer". Voted for Prop 8? Pro-gay marriage ads on your plate! Atheist? Jesus ads! Sex predator? "I'm a sex predator" ad 24/7! The possibilities are endless!

Cool idea, destined to turn out badly (3, Insightful)

Monty845 (739787) | more than 3 years ago | (#32637144)

The idea is cool, but I would be really pissed if someone could put ads on my car without my consent. But how else will they rake in the money for the state? (Maybe make it optional and split the ad revenue with the driver?)

Re:Cool idea, destined to turn out badly (2, Insightful)

an00bis (667089) | more than 3 years ago | (#32637178)

The idea is definitely not cool. But technically the plate belongs to the state so I guess they could do whatever they wanted with it. It's going to eventually come down to someone taking offense to what could potentially be placed on their car. I really don't see this ever happening.

Re:Cool idea, destined to turn out badly (2, Insightful)

jhoegl (638955) | more than 3 years ago | (#32637184)

Wait till they GPS the shit. Oh your in zip code #####, advertise this.
Privacy people will go nuts.

Re:Cool idea, destined to turn out badly (4, Interesting)

blai (1380673) | more than 3 years ago | (#32637282)

What if, somehow, the licence plate will pay for your car insurance?

Re:Cool idea, destined to turn out badly (0)

Anonymous Coward | more than 3 years ago | (#32637470)

Doubt it.

Re:Cool idea, destined to turn out badly (1)

ChromeAeonium (1026952) | more than 3 years ago | (#32637286)

But how else will they rake in the money for the state?

Stop spending money on gimmicks that will cost more than they pull in until they 'naturally' recover?

Re:Cool idea, destined to turn out badly (0)

Anonymous Coward | more than 3 years ago | (#32637310)

Oh, it'll be optional. By buying a vanity plate at extra cost, you can set yourself apart from the average shmoes on the road with Ad-Free Plates(tm)!

Lollerskates were stolen off the roflcopter, sir. (0, Troll)

Acecoolco (1012419) | more than 3 years ago | (#32637154)

Ahahaha, you stop your car if you dont want anyone running your plates? very nice!

California, land of bad ideas (1)

Paintballparrot (1504383) | more than 3 years ago | (#32637162)

The article doesn't say what kids of screens would be used but I'm assuming some kind of LCD. So now every time my car gets a little tap in a parking lot I have to replace it. These also seem like a prime target for jackasses to vandalize, just a little kick and you have to get a new one. I don't think they would like power washers very much either. Whats wrong with stamped and plated metal do you really need more information than a registration number? It would be a better idea to put ads on the signs they use to warn people of accidents and traffic jams when they aren't in use.

Re:California, land of bad ideas (0)

Anonymous Coward | more than 3 years ago | (#32637216)

really, your license plate receives that many significant impacts on a frequent basis? try another made-up argument simpleton

Re:Really (0)

Anonymous Coward | more than 3 years ago | (#32637266)

Clearly, you've never had a car in SoCal.

Re:Really (1)

ChipMonk (711367) | more than 3 years ago | (#32637368)

Or in NorCal.

I saw a collision in Santa Clara, that wasn't even a fender-bender. Both drivers got out, looked at the damage (just scrapes on the paint), shrugged at each other, got back in their cars, and drove away.

But a high-tech license plate with active content would never survive even that much.

Re:Really (0)

Anonymous Coward | more than 3 years ago | (#32637392)

all of the cars I've owned had this thing called a 'bumper' that prevented "a little tap in a parking lot" from contacting my license plate, rear deck lid, and all sorts of other mechanically sensitive items from damage

face it, you're just making shit up

what a lame ass argument

Re:California, land of bad ideas (1)

William Robinson (875390) | more than 3 years ago | (#32637300)

The article doesn't say what kids of screens would be used but I'm assuming some kind of LCD.

Few days back I was looking at paper like display called E-Ink [taragana.com] that could display contents in b/w. The coolest feature was, the image was there even when the power was cut off, making it less hungry for power. The images looked cool and I could fold the display like a paper as well.

I suppose, these kind of displays might work in these kind of applications.

Re:California, land of bad ideas (1)

perryizgr8 (1370173) | more than 3 years ago | (#32637370)

what you are describing is the exact tech used in kindle. when you turn it off, the screen doesn't get empty, it just shows the face of some random dude. and battery power is consumed only when refreshing the screen, not for refreshing it.

Re:California, land of bad ideas (0)

Anonymous Coward | more than 3 years ago | (#32637478)

and battery power is consumed only when refreshing the screen, not for refreshing it
lolwut?

No way. (2, Interesting)

TavisJohn (961472) | more than 3 years ago | (#32637168)

No way would I plug that stupidity into my cars power supply.

Want to advertise on MY property, then pay ME not the state.

I wonder how long after this goes into effect that some guy files a lawsuit for embarrassing him by displaying a tampon advert on his truck's plate.

Or some religious crazy files a lawsuit because the plate displayed a condom advert...

Re:No way. (0)

Anonymous Coward | more than 3 years ago | (#32637208)

oh just think, using your electricity generated from the gasoline you paid for, and you get no profit sharing. Oh the lawsuits will go crazy

Lower fees? (5, Funny)

Dr_Banzai (111657) | more than 3 years ago | (#32637174)

Perhaps accepting the advertising could result in lower license or insurance fees.

Re:Lower fees? (2, Insightful)

darth dickinson (169021) | more than 3 years ago | (#32637244)

When has the government *ever* lowered fees?

Re:Lower fees? (1)

jhoegl (638955) | more than 3 years ago | (#32637272)

When did deflation ever occur to allow for lowered fees?
Yeah... bitching about lowering fees when cost of living constantly increases is the dumbest argument an uneducated fool could ever conjure up...

Re:Lower fees? (1)

scdeimos (632778) | more than 3 years ago | (#32637360)

When did deflation ever occur to allow for lowered fees?

Actually, about two weeks ago the Queensland state government announced that it was reducing its annual vehicle registration fees by $24.00. The reduction, however, wasn't in a state government portion of the fees - it came from the renegotiated Compulsory Third Party insurance premiums. And it's more than offset by the rising fuel costs after they axed the state fuel subsidy last year. Go figure.

Re:Lower fees? (2)

donaggie03 (769758) | more than 3 years ago | (#32637316)

Exactly. Just a few weeks ago we got a notice in the mail that the water rates are going to go up soon. Why? Because water usage is DOWN in my area.

Re:Lower fees? (0)

Anonymous Coward | more than 3 years ago | (#32637452)

Good news, everyone! Car registration is now free! ...of course your new GPS-WiFi-Cellular-LCD license plates now cost $499.99 plus installation. Don't forget to get 2!

Backdoor Tracking (0)

Anonymous Coward | more than 3 years ago | (#32637190)

I'm sure they will all be updatable over cellular or wifi networks.

Example (0)

Anonymous Coward | more than 3 years ago | (#32637204)

Lets use registration contact details to target specific ads! On Joe Smith's car, a 53 year old, Viagra ads will be displayed 75% of the time, and an ad for a golf ball the other 25%. On Sarah's car, a Ford, a 35 year old, tampons will be displayed 50% of the time, and the local clothing chain the other 50% of the time.

Re:Example (1)

BluBrick (1924) | more than 3 years ago | (#32637430)

Won't work. I can't see the license plate on my own car while I am driving

Here's one way that targeted advertising could work. Camera-bearing cellphones are cheap enough - include a little cellphone-type device in the license plate. Now you can take a photo of the car behind me, read its license and target the ad to that car's owner. The beauty of this system is that you can also use the cellphone to work out which billboard I am nearest and target me via the billboard.

What's that? What are you saying? PRY-VASSI? I'm sorry, I'm afraid I don't know what you mean!

Re:Example (1)

deniable (76198) | more than 3 years ago | (#32637468)

If you're going to use the billboards, use the ones that scan the IF stage of FM radios and determine which station most people are listening to and set the ads based on that.

pulled over? (2, Interesting)

Anonymous Coward | more than 3 years ago | (#32637218)

"I'm sorry officer. Guess you should've written my number down BEFORE you pulled me over!"

Re:pulled over? (0)

Anonymous Coward | more than 3 years ago | (#32637402)

The plate would display standard plate information when the car is moving, but would here comes the word you missed also oh there it went! display ads when the car is stopped for more than 4 seconds

I would opt in... (1)

g-doo (714869) | more than 3 years ago | (#32637220)

if they waived the license registration and made it free, in light of the ad revenue the DMV or state would be receiving.

Maybe the State of California should instead... (0)

Anonymous Coward | more than 3 years ago | (#32637224)

... stick with the pot legalization vote in november and subsequent taxation to help their budget woes.

The Legislature? (1, Informative)

fm6 (162816) | more than 3 years ago | (#32637226)

the California state legislature wants

I guess you were asleep when they showed that "how a bill becomes law" video. The California state legislature hasn't even voted on this, and I doubt that it ever will. Like it says in TFA, this is a proposal by a one particular member, and will never be more than that unless he gets a lot of other assemblymen and state senators to back it.

wtf? (-1, Redundant)

Anonymous Coward | more than 3 years ago | (#32637240)

didn't you said "wtf?" when you read the title?

issues (2, Insightful)

AnAdventurer (1548515) | more than 3 years ago | (#32637274)

If they can send (?) ad and other information (FTFA) to your plate, they can receive it as well. I am guessing; where you are, for how long, or for how fast you are going. Possibly privacy takes another icicle in the eye.

Whoah (1)

http (589131) | more than 3 years ago | (#32637280)

I was wondering how seriously to take this elected representative for a bit, until I came across this actuality:

"The idea is not to turn a motorist's vehicle into a mobile billboard, but rather to create a platform for motorists to show their support for existing good working organizations," he said.

Uh, what would a mobile billboard do differently, exactly?

It appears IQs have dropped sharply while I was away. Politicians feel free to change their mind and policies in the span of one sentence, as if nobody is going to notice.

What about my batteries? (1)

damn_registrars (1103043) | more than 3 years ago | (#32637290)

This seems like it would be an added drain on the car battery, especially if the system wasn't smart enough to tell the difference between the car in run with the engine running and the car in run (or electronics only) with the engine off. Will the state pay for dead batteries?

And of course that is saying nothing about the cost of the drained lead-acid batteries that are in most cars on the road today...

Re:What about my batteries? (1)

deniable (76198) | more than 3 years ago | (#32637388)

They'll probably use an e-ink display and embed a long life battery in the plate, otherwise you'd have to retrofit a lot of vehicles with power connections.

Re:What about my batteries? (0)

Anonymous Coward | more than 3 years ago | (#32637408)

They can install this ass on my car, and they can put in their own fucking power supply system too. Oh, and what if it advertises products I don't approve of? It's balls. I see this ending badly.

Who gets to advertise? (1)

damn_registrars (1103043) | more than 3 years ago | (#32637302)

I would think that they might not want ads for products that impair driving (alcohol for example); it would probably be bad to have cars running ads for Budweiser for example. But then where do they draw the line for who can and who cannot run ads?

Re:Who gets to advertise? (1)

Khyber (864651) | more than 3 years ago | (#32637458)

Kill the fuckers. Seriously, it won't be long until they start putting advertisements directly into our brains, unless you finally stand up and kill the motherfuckers responsible for this shit in the first place.

Go on and add me to your list. You utterly fail at realizing just how desperately most every politician and lobbyist NEEDS TO DIE RIGHT NOW.

Someone is going to hack this... (0)

Anonymous Coward | more than 3 years ago | (#32637304)

Someone is going to hack this and make it display goatse.cx...

How about Tetris? (5, Funny)

martin-boundary (547041) | more than 3 years ago | (#32637308)

I don't think electronic ads would be that interesting on license plates, but how about a game of Tetris? The car behind could honk once to rotate left, and honk twice to rotate right. This could really reduce boredom in traffic jams!

Re:How about Tetris? (1, Funny)

Anonymous Coward | more than 3 years ago | (#32637346)

How would you move the piece left/right? With your turn signals? :p

leave this %^^%&%#$ State (0, Flamebait)

gearloos (816828) | more than 3 years ago | (#32637326)

How much do we have to put up with? I mean, seriously, how much am I supposed to endure before I say these people running this state are out of their minds. this is out of control. seriously, we need to get rid of these idiots.../// help? someone... help please?...--a Californian...

Re:leave this %^^%&%#$ State (1, Insightful)

Anonymous Coward | more than 3 years ago | (#32637396)

Please don't leave. We don't need you, you don't know how to behave and you're not welcome. You can't help but bring your bat shit crazy leftist nonsense with you so you end up ruining the refugee states you move into. Arizona, Colorado, Texas and the rest would rather you just stay where you belong. Thanks!

sweet (2, Funny)

Anonymous Coward | more than 3 years ago | (#32637358)

I always wanted top Rickroll people at stop lights

Ways for California to make money (-1, Troll)

Anonymous Coward | more than 3 years ago | (#32637410)

Open state offices for more than 4 days a week? Get criminal cases through courts faster? Put people back to work on state based jobs? Fix the roads? Lower restrictions on joining civil services so that more people can work?

I refuse to use this plate. (1, Insightful)

Anonymous Coward | more than 3 years ago | (#32637414)

I don't want my shit displaying advertisements of any kind. I purposely buy clothes without logos, shoes without logos, sand the logos off my electronics, etc. Now they want to shove ads into my motherfucking license plate. Fuck you, and fuck the people who passed this bill.

And anyway, IF they were to be showing ads on MY license plate, I expect ad agencies to pay me for that.

But does it run iOS 4? (1)

herojig (1625143) | more than 3 years ago | (#32637420)

Seriously, mount the plates ala iPad format in the rear and front windshields, and that gives you driving cameras, handsfree cell phone, and millions of other apps. Police will have access to "Who Is This Bozo" app so the walk back to the patrol car can be eliminated, providing more Krispy Kreme time during the day. Integrate all fast pass accounts, and u will be able to drive in the car pool lane for just 49.99 a trip. This is the perfect example of California once again taking the lead in prudent use of technology, while at the same time saving you, the tax payer...what?

Fuck No (2, Insightful)

Khyber (864651) | more than 3 years ago | (#32637432)

I will bill every applicable agency $10,000 for every watt-hour of power the thing consumes.

Let's see you try to encroach upon my shit, assholes.

Electricity? (1)

JumperCable (673155) | more than 3 years ago | (#32637492)

And where are they going to get the electricity for these advertisement plates? Solar panels on the license plate?

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