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Apple To Hold iPhone 4 Press Conference

CmdrTaco posted more than 3 years ago | from the get-in-front-of-it dept.

Iphone 324

teh31337one noted an Engadget report that Apple has announced an iPhone 4 Press Conference for Friday at 10am PT where presumably they will address all this wacky antenna stuff that has been happening.

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324 comments

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Private Conference (3, Funny)

Anonymous Coward | more than 3 years ago | (#32911846)

They discussed about the problem, what they intent to do about it and some technical details too. It wasn't exactly unusual from Apple, but here is more info [tinypic.com] for anyone interested.

Re:Private Conference (5, Insightful)

kai_hiwatari (1642285) | more than 3 years ago | (#32912076)

Yeah Steve Jobs will come out say something like "Consumer Reports tested it the wrong way".

Will be a hard pill to swallow... (5, Insightful)

recoiledsnake (879048) | more than 3 years ago | (#32912154)

Will be a hard pill for Apple to swallow after the hyped up outlandish claims about the new antenna design

"People have asked, 'What's this?' Some have even said, 'This doesn't seem like Apple.' What are these lines in this beautiful stainless steel band?

Well, it turns out there's not just one of them, there's three of them. And they are part of the entire structure of this phone. That stainless steel band that runs around is the primary structural element of the phone, and there are these three slits in it.

It turns out this is part of some brilliant engineering, which actually uses the stainless steel band as part of the antenna system. And so, one piece is Bluetooth, wifi, and GPS, and the other is UMTS and GSM. So it's got these integrated antennas right in the structure of the phone.

It's never been done before and it's really cool engineering."

Will be really hard to acknowledge a defect after all that hype.

Re:Will be a hard pill to swallow... (1)

osgeek (239988) | more than 3 years ago | (#32912292)

Damn that Internet with its easy way to pull up exactly what people say!

Re:Will be a hard pill to swallow... (2, Insightful)

jgagnon (1663075) | more than 3 years ago | (#32912402)

Don't worry, many governments are seeking to diminish its abilities...

Re:Will be a hard pill to swallow... (1, Funny)

Anonymous Coward | more than 3 years ago | (#32912554)

Reminds me of this cool video:
www.funnyordie.com/videos/dafe6d6167/iphone-4-the-guys-who-didn-t-make-the-cut

Re:Will be a hard pill to swallow... (1)

northernfrights (1653323) | more than 3 years ago | (#32912562)

Yeah but the fact of the matter is, there is no way of knowing yet whether this was truly an engineering oversight of massive proportions, or just a problem with manufacturing that is causing some phones to be defective. It may end up just requiring a change behind the scenes to make it work as intended, in which case it is still pretty awesome engineering.

Re:Private Conference (-1, Troll)

Anonymous Coward | more than 3 years ago | (#32912256)

Wouldn't surprise me. Wouldn't surprise me if the fucking iDiots lap the bullshit out of his asshole like it's chocolate either.

Hopefully (5, Funny)

space_jake (687452) | more than 3 years ago | (#32911866)

They'll hold the press conference correctly.

Re:Hopefully (0)

Anonymous Coward | more than 3 years ago | (#32911892)

This is funny :-)

Re:Hopefully (2, Insightful)

ruiner13 (527499) | more than 3 years ago | (#32911936)

I suspect the introduction of the iGlove for iPhone. Molded into the correct Apple sanctioned gripping position to prevent signal degradation, the iGlove truely enables users to "Think Different". That is, as long as "Thinking Different" means thinking and doing things the way Sir Steve approves of, naturally.

Re:Hopefully (4, Funny)

HopefulIntern (1759406) | more than 3 years ago | (#32912040)

the correct Apple sanctioned gripping position

[Beavis and Butthead]Huh..huhuhuhuh...
[/Beavis and Butthead]

Re:Hopefully (5, Funny)

mdwh2 (535323) | more than 3 years ago | (#32912148)

I heard they were going to announce an app to allow IPhone users to use the compass and GPS to locate the nearest public phone box on a map.

[Disclaimer, I got this from somewhere else, but can't find the link to credit.]

Re:Hopefully (0)

Anonymous Coward | more than 3 years ago | (#32912172)

You mean, "Think Different" is the first actual Newspeak in widespread use?

Re:Hopefully (1)

Pojut (1027544) | more than 3 years ago | (#32912430)

Marco: "Commissar. I have rehabilitated another group of the party's enemies."

Murphy: "Ha haaaa! Yeah! What does rehabilitated mean again?"

Marco: "Beaten the asses of."

Murphy: "I love newspeak."
...
...
Murphy: "Now, if you'll excuse me, we need to rehabilitate Phil...in the face."

Re:Hopefully (1)

jgagnon (1663075) | more than 3 years ago | (#32912432)

Not the first, it just has the sleekest design.

Re:Hopefully (0)

Anonymous Coward | more than 3 years ago | (#32912628)

Why ? It's "Think Different", not "Think Independently"

Re:Hopefully (1)

Krau Ming (1620473) | more than 3 years ago | (#32912626)

no iGlove, no iLove...

Re:Hopefully (0)

Anonymous Coward | more than 3 years ago | (#32911960)

Bravo, good man.

*golf clap*

Re:Hopefully (5, Funny)

MemoryDragon (544441) | more than 3 years ago | (#32911980)

Well.. Hello.. iphone yada yada... we are so fucking rich yada yada yada... itunes yada yada yada... and I almost forgot, you can buy
a silicon shell which fixes the reception problems from our store, for only 30$, you can buy it now...

thank you for your attendence...

Jobs walks off crowd goes crazy...

Re:Hopefully (1, Funny)

Anonymous Coward | more than 3 years ago | (#32912224)

They'll hold the press conference correctly.

Press Conference
Hold Different

Re:Hopefully (0)

Anonymous Coward | more than 3 years ago | (#32912556)

"Don't hold it that way" Steve Jobs. See they listen to him and everything is hunky dory.

You beat me to it... (1)

N0Man74 (1620447) | more than 3 years ago | (#32912620)

I saw that headline and logged in to make basically the same joke...

"I hope they hold they hold it properly, or else they may find they get a poor reception from the press."

Worst Case Scenario: (4, Funny)

The MAZZTer (911996) | more than 3 years ago | (#32911870)

"We are proud to announce the iPhone 5..."

Re:Worst Case Scenario: (-1, Redundant)

game kid (805301) | more than 3 years ago | (#32912092)

iPhone v4.1^H^H^H5

Re:Worst Case Scenario: (2, Insightful)

Extremus (1043274) | more than 3 years ago | (#32912238)

Funny. People seems to have more problems with products in version 4. I can remember that Netbeans and Winamp sort of jumped from v3 to v4.

Re:Worst Case Scenario: (1)

R.Mo_Robert (737913) | more than 3 years ago | (#32912514)

Funny. People seems to have more problems with products in version 4...

But Netscape 4 was amazing! Hmm, wait...

Re:Worst Case Scenario: (1)

Idbar (1034346) | more than 3 years ago | (#32912510)

"... and all customers that bought the iPhone 4 will receive a $10 gift certificate when buying the new iPhone 5."

Best Case Scenario: (1)

PolygamousRanchKid (1290638) | more than 3 years ago | (#32912548)

"We have decided to sell the iPhone, without a required carrier contract. Just pick a carrier that you like based on the services they offer, their coverage, and experiences that you have had with them. Of course, we will continue to offer bundled offerings for those who want them."

"Oh, and we will be releasing a free SDK, so anyone can write their own apps for it."

I guess that should be the dream on scenario.

If rumours are to be believed.. (3, Interesting)

Trevelyan (535381) | more than 3 years ago | (#32912704)

Some believe that there already is a second iPhone 4 with the Signal and Proximity detection issues solved. They are also saying that Apple are silently replacing the faulty iPhone 4 models with the new one for anyone that brings their faulty one in for repair.

Some googling found this:
http://gizmodo.com/5586256/is-apple-silently-recalling-the-iphone-4-now [gizmodo.com]

I think I first heard it via The Register.

err (0, Redundant)

Anonymous Coward | more than 3 years ago | (#32911876)

This is a newsmessage about an upcoming newsmessage?

In the future, can you warn me about such newsmessages? Then i'll get the message that the message is coming with the message in it.

And can ignore it.

Re:err (1, Funny)

Anonymous Coward | more than 3 years ago | (#32911988)

Ow, my brains.

Re:err (1)

mdwh2 (535323) | more than 3 years ago | (#32912106)

Indeed. And if only we'd had the rumour post to a blog that had pointed out how they were gathering journalists and ordering in a batch of microphones, so then we could then endlessly speculating that we might possibly soon have a news story about a future press conference where they possibly announce some news about a possible product.

Slashdot, the Rumour Mill for Apple users.

Re:err (4, Funny)

BasilBrush (643681) | more than 3 years ago | (#32912398)

Slashdot, the Rumour Mill for Apple users.

It used to be the news site for Linux, until it became apparent hardly anyone is interested in that any more.

Re:err (1)

bwintx (813768) | more than 3 years ago | (#32912156)

Yo, dawg... Ah, screw it.

Question (1, Funny)

jplopez (1067608) | more than 3 years ago | (#32911884)

Will Steve hold it the right way?

Re:Question (-1, Flamebait)

eealex (835401) | more than 3 years ago | (#32912050)

Surely. He is not stupid enough to hold it with the "left" way

Re:Question (1)

osgeek (239988) | more than 3 years ago | (#32912222)

Sorry, bud, spacejake beat you by a couple of minutes. Better luck next time. :)

They better get this right. (5, Insightful)

blcamp (211756) | more than 3 years ago | (#32911886)

Be honest about what went wrong, and do right by the customers. Goodwill is the single most valuable asset a business can possess.

Re:They better get this right. (1)

mitchell_pgh (536538) | more than 3 years ago | (#32911952)

A good reputation is the most valuable asset. You can have all the goodwill in the world, but if don't produce... goodbye.

Re:They better get this right. (5, Funny)

Anonymous Coward | more than 3 years ago | (#32911966)

... and in close second is $25 billion in cash reserves.

Re:They better get this right. (-1, Offtopic)

mcgrew (92797) | more than 3 years ago | (#32912138)

Goodwill is the single most valuable asset a business can possess

I don't think Goodwill [goodwill.org] is for sale. Somebody shouldsue the keyboardmanufacturers formaking somany keyboardswith defectivespacebars.

Re:They better get this right. (0)

Anonymous Coward | more than 3 years ago | (#32912298)

Someone should sue your dictionary manufacturer.

http://www.merriam-webster.com/dictionary/goodwill [merriam-webster.com]

Re:They better get this right. (3, Insightful)

Cogneato (600584) | more than 3 years ago | (#32912338)

Oh, yes, I imagine goodwill will get them far here on /. Before you pretend like there is anything that they can do to appease the "gotcha" masses, a lot of people here need to take a deep breath and consider their own goodwill. If they do the right thing (I'm not even sure what that could be at this point), will you admit it, or will you gloat, or will you just find something else to complain about?

Re:They better get this right. (2, Funny)

whisper_jeff (680366) | more than 3 years ago | (#32912552)

If they do the right thing (I'm not even sure what that could be at this point), will you admit it, or will you gloat, or will you just find something else to complain about?

You appear to fail to consider the gloating _and_ finding something else to complain about option that most here will select...

The fix is already known... (1, Redundant)

smasha (1849308) | more than 3 years ago | (#32911888)

No need for a press conference to tell everyone to hold their phone differently!

Re:The fix is already known... (1)

Vectormatic (1759674) | more than 3 years ago | (#32912062)

Well you cant exactly ask the phone companies for their numbers and give them a call now can you?

I wonder.. (0, Redundant)

miller745 (1728074) | more than 3 years ago | (#32911890)

..if they have hired the Iraqi Information Minister to give their speech. "There are no issues with signal reception using iPhone 4. Never!"

Re:I wonder.. (1)

chichilalescu (1647065) | more than 3 years ago | (#32912100)

thank you :)

Come on!! (-1, Offtopic)

Anonymous Coward | more than 3 years ago | (#32912638)

Come on mods. Have some sense of humor! Mod this up.

What reception will it get? (5, Funny)

Anonymous Coward | more than 3 years ago | (#32911908)

I hope they hold it in the right spot. It's not going to get a very good reception otherwise.

Re:What reception will it get? (1)

hedwards (940851) | more than 3 years ago | (#32912158)

It turns out that the spot is right under an AT&T cell tower. Who'd've thunk it.

lolwut (5, Insightful)

Pojut (1027544) | more than 3 years ago | (#32911910)

Apple's response so far seems to indicate (in my opinion, of course) that they have gotten too comfortable in their market position. "People will buy our shit no matter what, why should we fork out the cash to fix this?" is the vibe I got off them.

It will be interesting to see what they have to say tomorrow.

Re:lolwut (0)

Anonymous Coward | more than 3 years ago | (#32912128)

This is why they are referred to as "the cult of mac". [emphasis on "cult"] ;-)

When your "cult" leader tells you everything's ok, then everything is ok. No questions need asked.

Re:lolwut (1)

flappinbooger (574405) | more than 3 years ago | (#32912214)

I'm just wondering whether or not they tested the stinkin thing.

Seriously, how much testing could they have done to not notice this problem? Even if they are too comfortable and don't care, even the crappiest of the crappy give-away for free shrinkwrapped at wal-mart brick sized tinker-toy phones don't have a problem with reception based on HOW YOU HOLD IT.

How about make a few and have people USE THEM for a bit.Try them out. Use them in real-world situations.

Oh, wait, they did and then the phones got left in bars. That's it, all the testers were DRUNK so they never figured out the problem was the antenna... Makes perfect sense now!

Re:lolwut (5, Interesting)

GizmoToy (450886) | more than 3 years ago | (#32912408)

The problem is that AT&T installed a tower right behind the Cupertino HQ, which provides them with excellent signal strength while on their campus.

The phones that made it out into the wild were apparently disguised as iPhone 3Gs, and because of this testers were unlikely to see this problem. As we're now aware, putting a case on it hides the defect. Their famous secrecy caused this problem for them.

New iPhone team slogan: "Test different[ly]"?

Re:lolwut (1)

Necroloth (1512791) | more than 3 years ago | (#32912428)

Flurry of job openings at Apple have opened for left handers, in a Mortal Kombat style tournament to find out who is to be the Left Hand Job

Re:lolwut (0)

Anonymous Coward | more than 3 years ago | (#32912716)

Huh ? This is nothing new; Apple have always acted like they where doing you a favor by selling you their products, even when they really couldn't afford to do so.

Disclaimer: I have been an Apple customer since 1993

Look at the monkey! (1, Insightful)

betterunixthanunix (980855) | more than 3 years ago | (#32911922)

Look there! At the flashy light and the monkey! Pay no attention to your iPhone's antenna!

Re:Look at the monkey! (1)

Ecuador (740021) | more than 3 years ago | (#32912288)

The monkey might not be enough this time...
ALL GLORY TO THE HYPNOTOAD!

Act like M$ (-1, Offtopic)

Airdorn (1094879) | more than 3 years ago | (#32911926)

Do what Microsoft did.. Release a crap product, admit defeat, then release another product as a de facto 'replacement' soon after and then charge full price for it too. Worked for them.. Winders 7 is doing very well, I heard.

Re:Act like M$ (1, Offtopic)

16K Ram Pack (690082) | more than 3 years ago | (#32912068)

To be honest, there isn't that much wrong with Vista (after the service packs). Vista's main problems were that the initial hardware was underpowered (esp memory), terrible drivers and software that didn't play nice with UAC.

Windows 7 is a response to the Vista name being mud. It's an improvement, but it's really the same core.

Re:Act like M$ (1)

flappinbooger (574405) | more than 3 years ago | (#32912344)

"Windows 7 is a response to the Vista name being mud. It's an improvement, but it's really the same core."

Then why is vista a slow turd on most hardware, even modestly up-to-date hardware, yet win7 runs well enough on even a 6 or 7 y/o 1.6ghz P4 with 1GB of ddr333 ram(I've done it)?

Why are OEM's putting 7 on netbooks but no-one dreamed of doing it with vista?

Same core? Really? Maybe it's the same in some ways but it sure seems different to me.

Re:Act like M$ (1)

16K Ram Pack (690082) | more than 3 years ago | (#32912582)

There's been a lot of performance improvements made, this is true. But I'm running Vista 64 on my "office" machine (quite a basic £250 PC with 4GB RAM) and it's fine. For what I need it for, I can't be bothered upgrading.

Of course, it's not much of an issue for desktop machines when 2GB of ram costs about £20.

Dyslexia (0)

Anonymous Coward | more than 3 years ago | (#32911928)

I honestly read "how to hold the iphone 4 conference"

Engage Reality Distortion Field (1)

EricWright (16803) | more than 3 years ago | (#32911942)

T-minus 4.25 hours and counting...

Last verse, same as the first... (5, Insightful)

DWMorse (1816016) | more than 3 years ago | (#32911946)

If Apple were the kind of company to admit mistakes and fix problems, we'd have some word on resolving the iPhone 4 issues already. Instead, 'holding it wrong' and bumpers for everyone.

This has, at best chance, to be a press conference releasing the white iPhone 4.

And if I'm wrong, I'll gladly accept some egg on my face, and those in disagreement all get to say "I told you so."

Re:Last verse, same as the first... (-1, Troll)

Anonymous Coward | more than 3 years ago | (#32912024)

Where exactly did S.Jobs say “you hold it wrong”? Give me the exact quote.

Re:Last verse, same as the first... (4, Informative)

Pojut (1027544) | more than 3 years ago | (#32912074)

Ask, and ye shall receive [arstechnica.com] .

Re:Last verse, same as the first... (3, Informative)

aicrules (819392) | more than 3 years ago | (#32912112)

Gripping any mobile phone will result in some attenuation of its antenna performance, with certain places being worse than others depending on the placement of the antennas. This is a fact of life for every wireless phone. If you ever experience this on your iPhone 4, avoid gripping it in the lower left corner in a way that covers both sides of the black strip in the metal band, or simply use one of many available cases.

From Apple's press release, which is equivalent to the word of Steve Jobs, and in summary is saying "You're holding it wrong."

Re:Last verse, same as the first... (1)

BasilBrush (643681) | more than 3 years ago | (#32912210)

I'll register myself as in disagreement, ready to have my "I told you so" tomorrow.

The white iPhone 4 has been announced already. No way they hold a press conference just to say that they are shipping it.

I suggest this will give a definitive answer to the investigations they have made into the antenna problem. En estimate of how many/few people are affected. And statement on what they are going to do about it, including a restatement of money back if dissatisfied, possible manufacturing changes, and a free bumper/case for existing owners.

press conference? (5, Funny)

underqualified (1318035) | more than 3 years ago | (#32911958)

are they going to play for miami heat too?

Anonymous Courage (0)

Anonymous Coward | more than 3 years ago | (#32911962)

At first I read "Apple To Hold iPhone Correctly".

Wht they will tell us (2, Interesting)

mpetch (692893) | more than 3 years ago | (#32911986)

If Apple stays true to form they will say Consumer Reports is wrong, that their conclusions are false, and that the iPhone 4 is the best smart phone they have ever developed.. After that Apple will maintain the status quo.

I can't wait... (-1, Offtopic)

HopefulIntern (1759406) | more than 3 years ago | (#32912012)

..to pick up my HTC Desire today!

Place your bets! Spin the wheel! (1)

erroneus (253617) | more than 3 years ago | (#32912018)

Where will the spin spinner land? Downplay? Recall announcement? User's fault? Free rubber-thingy? iPhone 5 announcement?

Will try explain that this flaw got through the process because the ONE iPhone4 prototype was "stolen" which caused problems in the process?

I am seriously considering starting my day late for this one. (okay, not really...)

Re:Place your bets! Spin the wheel! (0, Troll)

HopefulIntern (1759406) | more than 3 years ago | (#32912060)

Free rubber-thingy?

Uh, no dude, that rubber thingy's gonna cost you $50...

Re:Place your bets! Spin the wheel! (1)

BasilBrush (643681) | more than 3 years ago | (#32912272)

A press conference to announce a price rise of $21 for the rubber thing?

http://store.apple.com/us/product/MC597ZM/A?mco=MTgxOTQ0ODA [apple.com]

More like a price drop of $29. I suspect these will be given away free. Easiest possible fix.

Re:Place your bets! Spin the wheel! (1)

HopefulIntern (1759406) | more than 3 years ago | (#32912414)

Wow, I was actually just making a funny, with gross exaggeration. Almost $30 for a piece of rubber that makes the phone do what it was supposed to do already? Damn...sounds like Apple indeed.

Re:Place your bets! Spin the wheel! (1)

Vectormatic (1759674) | more than 3 years ago | (#32912146)

Free rubber-thingy?

Cue mental image of an iphone in a condom...

The iPhone 4 press conference (0)

Anonymous Coward | more than 3 years ago | (#32912022)

Is that the press conference about the iPhone 4, or is it the "iPhone 4 Press" conference?

Signal boosting sticker (0)

Anonymous Coward | more than 3 years ago | (#32912038)

Just don't hold the conference that way (2, Funny)

speedwaystar (1124435) | more than 3 years ago | (#32912064)

Eh, Mr Jobs?

Signal Bar replacement. (5, Funny)

SneakyMishkin (1298729) | more than 3 years ago | (#32912122)

"The issue was that we had a 'signal bar' on the phone. We had forgotten that this was a magical device. The signal bar has now been replaced with a Mana bar. We expect the rest to work itself out."

Re:Signal Bar replacement. (5, Funny)

Superken7 (893292) | more than 3 years ago | (#32912352)

Yeah, first the iphone was left in a bar, and now the bars have left the iphone! That can only happen to magical devices.

Re:Signal Bar replacement. (0)

Anonymous Coward | more than 3 years ago | (#32912482)

Or in Soviet Russia.

Baghdad Bob, meet Sunnyvale Steve (0)

Anonymous Coward | more than 3 years ago | (#32912198)

"These cowards have no morals. They have no shame about lying."

Stick the quote in the right column.

In the press conference.. (5, Funny)

smasha (1849308) | more than 3 years ago | (#32912230)

"Due to popular demand, the cost for the bumpers will increase by $30."

ohh NOW they wanna talk... (0, Flamebait)

Anonymous Coward | more than 3 years ago | (#32912254)

NOW they're gonna talk, 2 days after I returned my iPhone and switched to Verizon. If they end up taking care of business and fixing the iPhone 4, are they gonna pay my Verizon cancellation fee?? I was a loyal customer of Apple for years and got fed up when they were doing nothing about the issue, except a software update to make it show less bars. So I was forced to give up.

Craziness!

Re:ohh NOW they wanna talk... (0)

Anonymous Coward | more than 3 years ago | (#32912470)

Don't give us that shit.

You've got 30 days to cancel without the fee, you're well within that if you only signed up 2 days ago.

And you should cancel. Verizon might have more coverage, but they're the shittiest company to deal with, ATT is only second.

Re:ohh NOW they wanna talk... (0, Offtopic)

Anonymous Coward | more than 3 years ago | (#32912600)

...except a software update to make it show fewer bars.

There. Fixed that for you.

Here is the transcript (1, Funny)

Anonymous Coward | more than 3 years ago | (#32912296)

Ladies and gentlemen,

You're all holding it wrong.

We are always right.

Shut up and pay for the next iPhone.

The end.

Training session (1)

LinuxIsGarbage (1658307) | more than 3 years ago | (#32912348)

Steve Jobs will be demonstrating to the media and the public the correct way to hold the phone. Everyone needs a remedial course since everyone's holding it wrong.

Jesus, He is Risen !! (-1)

Anonymous Coward | more than 3 years ago | (#32912466)

God, I love it when Jesus speaks to we.

could have had a better headline (0)

Anonymous Coward | more than 3 years ago | (#32912476)

"Apple To Hold iPhone 4 Press Conference, but not with left hand"

They're stepping on the brake (0)

Anonymous Coward | more than 3 years ago | (#32912512)

Operator error: They're driving the phone the wrong way. The floor mat got stuck in the pedals.

Conference (1)

JxcelDolghmQ (1827432) | more than 3 years ago | (#32912530)

This will probably turn out more like a circle jerk with Jobs being the pivot man.

Breaking News (1)

cacba (1831766) | more than 3 years ago | (#32912630)

Something news-worthy will occur soon!

Glass, glass everywhere (3, Interesting)

Mr_Silver (213637) | more than 3 years ago | (#32912706)

I'm interested to see if they say anything about the glass on the new iPhone.

From what I've seen so far, the device cannot withstand a simple 6ft drop test onto a concrete floor. This is a fairly standard test, isn't particularly hard and ensures that the phone survives the daily wear and tear of being out and about all the time.

To be clear, we're not talking about throwing it onto the floor here, but if it slips out of your pockets and bounces on the floor then there is a (not unrealistic) expectation that it'll survive - especially when you've paid several hundred UK pounds on a phone and tied yourself into an 18 month contract.

I appreciate my data is anecdotal at best, but I've seen quite a few people now with shattered fronts or backs [technmarketing.com] caused by a simple drop onto the floor.

NEWS FLASH (1)

bigfootchick (1855082) | more than 3 years ago | (#32912730)

Apple is HOLDING a press conference to teach people how to hold the right way.

1. Pull the iPhone out of the pocket (if it's not already in your hands).

2. Shake the iPhone

3. Follow the steps in this picture [xeof.net] .

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