Beta
×

Welcome to the Slashdot Beta site -- learn more here. Use the link in the footer or click here to return to the Classic version of Slashdot.

Thank you!

Before you choose to head back to the Classic look of the site, we'd appreciate it if you share your thoughts on the Beta; your feedback is what drives our ongoing development.

Beta is different and we value you taking the time to try it out. Please take a look at the changes we've made in Beta and  learn more about it. Thanks for reading, and for making the site better!

Meg Whitman Campaign Shows How Not To Use Twitter

samzenpus posted more than 3 years ago | from the type-slower dept.

Social Networks 147

tsamsoniw writes "California gubernatorial candidate Meg Whitman's campaign team attempted to share with her Twitter followers an endorsement from a police association. Unfortunately, the campaign press secretary entered an incorrect or incomplete Bit.ly URL in the Tweet, which took clickers to a YouTube video featuring a bespectacled, long-haired Japanese man in a tutu and leggings rocking out on a bass guitar. And for whatever reason, the Tweet, which went out on the 18th, has remained active through today."

cancel ×

147 comments

Sorry! There are no comments related to the filter you selected.

well, it looks like we just got... (0)

Anonymous Coward | more than 3 years ago | (#33968178)

MEG-ROLLED

Re:well, it looks like we just got... (0)

Anonymous Coward | more than 3 years ago | (#33968188)

Whitrolled

Re:well, it looks like we just got... (5, Funny)

Tackhead (54550) | more than 3 years ago | (#33968216)

Whitrolled

"Whitrolled? That's not a meme!"
"It is now [wikipedia.org] ."

Re:well, it looks like we just got... (2, Insightful)

Pharmboy (216950) | more than 3 years ago | (#33968324)

Not so much a meme as an AFD.

Re:well, it looks like we just got... (2, Insightful)

bill_mcgonigle (4333) | more than 3 years ago | (#33968582)

To be fair, Megrolled is being used more on the video's comments.

Everybody, please join me in posting a serious headline with this video as the referenced URL to your favorite social media. Now, that's how you start a meme!

And this guy is a really good bassist - getting him a good music gig would just be icing on the memewich.

Re:well, it looks like we just got... (1, Funny)

Anonymous Coward | more than 3 years ago | (#33968694)

How about sMegged instead? ;p

Re:well, it looks like we just got... (-1, Offtopic)

Anonymous Coward | more than 3 years ago | (#33970336)

Whitrolled

"Whitrolled? That's not a meme!"

"It is now [wikipedia.org] ."

And of course the admin nazis at Wikipedia have already nominated that page for deletion. :/

No understanding of technology or politics (0)

Anonymous Coward | more than 3 years ago | (#33968574)

It is good to keep in mind that Meg Whitman has little or no understanding of technology or politics. She just happened to be around when eBay was formed.

Re:well, it looks like we just got... (0, Redundant)

suiminbusoku (1888128) | more than 3 years ago | (#33968588)

We got K-ON'd

Wow... (4, Funny)

Anonymous Coward | more than 3 years ago | (#33968184)

Awesome guitaring...

Sorry, what were we discussing?

Re:Wow... (1)

Z34107 (925136) | more than 3 years ago | (#33969952)

I thought we were discussing a pretty epic Mio cover, who just happened to be poorly covered.

How not to... (0)

Anonymous Coward | more than 3 years ago | (#33968192)

It's how not to use a url shortener, mostly.

Well (0)

Anonymous Coward | more than 3 years ago | (#33968198)

I that explained a lot.

Re:Well (1)

supertrinko (1396985) | more than 3 years ago | (#33968646)

Definitely. Grown men in tutu's have always made me happy that there are police around.

I sense a.... (0)

Anonymous Coward | more than 3 years ago | (#33968214)

New meme inc.

Re:I sense a.... (1)

sarysa (1089739) | more than 3 years ago | (#33968542)

That clip cannot be unseen.

It's not "for whatever reason" (4, Insightful)

tomhudson (43916) | more than 3 years ago | (#33968218)

> "And for whatever reason, the Tweet, which went out on the 18th, has remained active through today."

It remained active because nobody reads tweets. Just like nobody reads facebook.

All you "internet marketers", forget it - people's eyes glaze over after the 1,000th message - it doesn't even stay in short-term memory.

Re:It's not "for whatever reason" (1)

MoonBuggy (611105) | more than 3 years ago | (#33968340)

I know nothing of her campaign team, so I don't know if they would be this smart, but the fact stands that we're now reading a story about Meg Whitman. Sure, it's a little negative, but there's a vast opportunity for positive spin while her name's getting thrown out there.

Re:It's not "for whatever reason" (4, Insightful)

blair1q (305137) | more than 3 years ago | (#33968444)

The vastness of that opportunity has to be compared in size with the vastness of the negative wave of press this has already gotten her.

Her staff are incompetent. They proved it not once, but twice. First by posting the link without double-checking it after pasting it, and second by not deleting the tweet and posting the correct link.

I'm sure they will probably prove that they are incompetent a third time, by taking your advice to use spin instead of action to resolve their failure.

Re:It's not "for whatever reason" (1)

CosmeticLobotamy (155360) | more than 3 years ago | (#33969002)

The negative press is entirely counter-acted by one more tweet: "Heh. Whoops. But man, that guy rocks." With a screw-up this tiny, you just have to let people know you know you fucked up.

Re:It's not "for whatever reason" (3, Funny)

MightyMartian (840721) | more than 3 years ago | (#33969086)

Knowing politicians, she'll probably sue the bass player and send out DMCA takedown over it.

Re:It's not "for whatever reason" (2, Insightful)

Arthur Grumbine (1086397) | more than 3 years ago | (#33968722)

I know nothing of her campaign team, so I don't know if they would be this smart, but the fact stands that we're now reading a story about Meg Whitman.

Trust me, if you live in California and spend any time: watching TV, listening to the radio, reading the newspaper, visiting websites of California news media, or even just going outside, you are already sick of hearing about Meg Whitman and Jerry Brown.

Re:It's not "for whatever reason" (0)

Anonymous Coward | more than 3 years ago | (#33968418)

I think a few of the 500,000,000 members of Facebook read it. Heck, some of them even read my business page which thanks to a widget also shows up on my websites. That's not 'internet marketing' - thats life.

Re:It's not "for whatever reason" (1)

blair1q (305137) | more than 3 years ago | (#33968428)

Yuh-huh. That's why things posted to Twitter never become top tweets or escape the bounds of Twitter to become memes in other forums, like /.

And people definitely remember clicking on a link for a candidate's PR and getting a nipponese cross-dresser with an axe.

Re:It's not "for whatever reason" (0)

Anonymous Coward | more than 3 years ago | (#33968436)

It sounds like you're one of those people who don't realize there's a difference between what *you* do and what *a lot of other people* do. You may not use FB or Twitter, but that has no bearing on whether or not other people use it.

Re:It's not "for whatever reason" (4, Insightful)

Dahamma (304068) | more than 3 years ago | (#33968604)

Really?

A YouTube video of a cross-dressing Japanese man playing the guitar now has over 950,000 views.

I think people have been reading this one.

Re:It's not "for whatever reason" (2, Interesting)

oursland (1898514) | more than 3 years ago | (#33969106)

Not really. Since this error has gone through the net I've seen it go from about 85k to your 950k views. No one is paying attention to her, people are paying attention to these news articles.

Re:It's not "for whatever reason" (1)

Metrathon (311607) | more than 3 years ago | (#33969378)

Well unless the slashdotters stick around and watch most of his videos it seems this guy is pretty popular. Many of his videos hit several hundred thousand hit. Pretty impressive I say.

Re:It's not "for whatever reason" (1)

Dahamma (304068) | more than 3 years ago | (#33969618)

Slashdotters??

This story hit the mainstream long before it made it to slashdot (as usual). I'm sure with ~1M people hitting the linked video, at least 10-20% were curious enough to check out a few others.

Re:It's not "for whatever reason" (1)

PopeRatzo (965947) | more than 3 years ago | (#33969448)

No one is paying attention to her

She's easy not to pay attention to.

Re:It's not "for whatever reason" (1)

Dahamma (304068) | more than 3 years ago | (#33969632)

Yes, that's kind of the point. I don't have a Twitter account and hate the entire concept, but I can't go 20 minutes online without someone referencing, quoting, re-sending, etc a "tweet".

Re:It's not "for whatever reason" (0)

Anonymous Coward | more than 3 years ago | (#33968986)

I love how people assert that no-one reads tweets, or who could possibly click on animated ads, et cetera.

We marketers don't just throw stuff out there and hope it works. We test, test, and test again, and the stuff we keep doing is the stuff that brings in eyes / buys / signups for our clients. Twitter works, and works unsettlingly well. Claiming it doesn't it just putting on blinders to something that you personally don't care about.

Re:It's not "for whatever reason" (1)

Symbha (679466) | more than 3 years ago | (#33969244)

> All you "internet marketers", forget it - people's eyes glaze over after the 1,000th message - it doesn't even stay in short-term memory.

Yep, because twitter and facebook are not about reading (or information gathering) they are about self expression.
Everyone's a writer nowadays, nobody is reading...

Re:It's not "for whatever reason" (1)

FooAtWFU (699187) | more than 3 years ago | (#33969586)

Given all the publicity it's received, maybe this was a net win for the campaign then? :)

Mistake? (0)

Anonymous Coward | more than 3 years ago | (#33968236)

Maybe she was aiming that tweet at the Frisco demographic.

Re:Mistake? (1)

Dthief (1700318) | more than 3 years ago | (#33968306)

Does that qualify as "flamer"-bait

Coincidence? (0)

Anonymous Coward | more than 3 years ago | (#33968238)

Its pretty hard to get a genuine bit.ly link by dropping or changing random letters. I tried a dozen or so times and got invalid links. I wonder, if you wanted to do that on purpose, could you?

Missing Character (4, Informative)

Reason58 (775044) | more than 3 years ago | (#33968242)

This resulted from missing the last character when she was copying. From the reddit article 13 hours ago:

Intended link:

http://bit.ly/bNCAVr [bit.ly]

Posted link by the retweeter:

http://bit.ly/bNCAV [bit.ly]

What a difference a character can make.

Re:Missing Character (2, Funny)

amicusNYCL (1538833) | more than 3 years ago | (#33968316)

What a difference a character can make.

While a really talented cross-dressing Japanese 8-string bass player is a pretty good result, it could have been much, much worse.

Re:Missing Character (4, Insightful)

EdIII (1114411) | more than 3 years ago | (#33968622)

What a difference a character can make.

While a really talented cross-dressing Japanese 8-string bass player is a pretty good result, it could have been much, much worse.

Are you kidding? Considering how unbelievably perverted the Japanese can be with what they put online (not trolling, but sincere admiration) the fact they linked to a video from Japan with just cross-dressing involved and no pixelated areas was like winning the lottery.

Re:Missing Character (0)

Anonymous Coward | more than 3 years ago | (#33969008)

Where do you see an 8 string bass?

Re:Missing Character (4, Funny)

Arthur Grumbine (1086397) | more than 3 years ago | (#33968664)

What a difference a character can make.

Especially when that character is wearing a tutu!

Re:Missing Character (1)

wavedeform (561378) | more than 3 years ago | (#33969928)

Especially when that character is wearing a tutu!

Which he probably bought on eBay.

Re:Missing Character (2, Interesting)

snookums (48954) | more than 3 years ago | (#33968680)

Most likely the final character was chopped by the 140 character limit. The published message appears to have only 137 characters, but perhaps there were some double spaces or something in the original that were lost. I know of another instance of exactly this happening recently (to a high-profile online media company).

The collision rate on bit.ly links appears to be quite high. In addition to the truncated URL being valid, running through all 52 possibilities appending a single letter to bNCAV, about two thirds of them are valid too.

Re:Missing Character (1)

ITI_guy (1021879) | more than 3 years ago | (#33968756)

Are we talking about politicians? You could have just said "What a difference character can make."

Somebody translate, please... (1)

c0lo (1497653) | more than 3 years ago | (#33968244)

are Californians stuck with the guvernator, then? (i.e. for the lack of credible candidates?)
I mean, while he's up there, we can't hope for another movie, can we?

Re:Somebody translate, please... (2, Informative)

MrEricSir (398214) | more than 3 years ago | (#33968272)

No, Arnold can't run again. It's basically between Meg Whitman and Jerry Brown.

Re:Somebody translate, please... (1)

MichaelSmith (789609) | more than 3 years ago | (#33968354)

No, Arnold can't run again.

Without a time machine I suppose.

Re:Somebody translate, please... (1)

countSudoku() (1047544) | more than 3 years ago | (#33968396)

He'll be back.

Sorry.

Actually, that sucks because I already sent in my remote control ballot and I would like to change my Gobernador vote to the Japanese guy with the bass guitar. I'll bet he can get a budget in on time!

Re:Somebody translate, please... (2, Insightful)

zill (1690130) | more than 3 years ago | (#33968382)

No, Arnold can't run again.

But he's the running man!

Re:Somebody translate, please... (1)

Fluffeh (1273756) | more than 3 years ago | (#33968566)

No, Arnold can't run again. It's basically between Meg Whitman and Jerry Brown.

But... but... He's the RUNNING MAN [wikipedia.org] !

Re:Somebody translate, please... (2, Funny)

PopeRatzo (965947) | more than 3 years ago | (#33969466)

I mean, while he's up there, we can't hope for another movie

Is that a Hobson's choice or what? The good news is that he's no longer governor. The bad news is that he'll make another movie.

The only celebrity ex-governor who went out with class was Jesse "the Body" Ventura.

Re:Somebody translate, please... (1)

NiceGeek (126629) | more than 3 years ago | (#33969658)

You mean the 9/11 troofer?

Re:Somebody translate, please... (1)

c0lo (1497653) | more than 3 years ago | (#33969798)

I mean, while he's up there, we can't hope for another movie

The bad news is that he'll make another movie.

Why is this bad news?

I think that the world would be poorer (more boring) without Rickrolling, LOLcats and Schwartzy's movies. You may not like them, even you may consider them silly or stoopeed, but how the world would be without "Ach'll be back" and "Hasta la vista, baby"?

If this is the type of crime Meg wants to stop... (-1, Troll)

ryanisflyboy (202507) | more than 3 years ago | (#33968254)

she has my vote!

*My eyes! The goggles do nothing!*

Re:If this is the type of crime Meg wants to stop. (2, Informative)

amicusNYCL (1538833) | more than 3 years ago | (#33968334)

Jerry Brown is too soft on bass players!

If I was a Politician (5, Insightful)

Basehart (633304) | more than 3 years ago | (#33968266)

I'd rather be endorsed by a bespectacled, long-haired Japanese man in a tutu and leggings rocking out on a bass guitar than a police association any day.

Re:If I was a Politician (1)

Local ID10T (790134) | more than 3 years ago | (#33968438)

I'd rather be endorsed by a bespectacled, long-haired Japanese man in a tutu and leggings rocking out on a bass guitar than a police association any day.

Well, this is California...

We are far friendlier to alternative lifestyles than most. Heck, that isn't really all that "alternative" around here... its more like friday night at the coffee shop.

What! (0, Offtopic)

eyenot (102141) | more than 3 years ago | (#33968270)

What's so wrong with this? I think it's a great campaign strategy.

This is so stupid, why are we being forced to comment anonymously?

Re:What! (1)

Pharmboy (216950) | more than 3 years ago | (#33968352)

We aren't being forced to comment anonymously. it is just a crappy "new" feature on /. that is confusing, slow, unintuitive and obtrusive. I have already emailed and complained to them, for the first time ever.

but i thought.... (1)

metalmaster (1005171) | more than 3 years ago | (#33968276)

twitter auto-shortened the url.

"OMG u haz to c www.reallylongurlfornoapparentreason.net/content.html" to "OMG u haz to c www.bit.ly/content"

Oh well, i dont use twitter enough to know

Cluelessly posted ?from=twitter

Stupid witty thing on bottom right part ofthispage (0)

Anonymous Coward | more than 3 years ago | (#33968282)

To be considered successful, a woman must be much better at her job than a man would have to be. Fortunately, this isn't difficult. -_-

Could be worse. A lot worse. (1)

clem (5683) | more than 3 years ago | (#33968284)

In terms of possible web pages you could have linked to via a misspelled http://bit.ly/ [bit.ly] address, a man in a tutu is pretty tame in comparison.

Re:Could be worse. A lot worse. (1)

Etrigoth (1119741) | more than 3 years ago | (#33968360)

Basically this *shudder*

On the other hand, Meg has accidently introduced us to a great Bass player that I probably would have never experienced.
Props for that :)

Re:Could be worse. A lot worse. (0)

Anonymous Coward | more than 3 years ago | (#33969096)

-1, Disappointing

Computer illiterate? (2, Interesting)

MrEricSir (398214) | more than 3 years ago | (#33968298)

Could it be that former eBay CEO Meg Whitman is computer illiterate?

Re:Computer illiterate? (1)

MichaelSmith (789609) | more than 3 years ago | (#33968342)

Is the sky blue? (checks) Yes it is!

Re:Computer illiterate? (4, Funny)

Nocuous (1567933) | more than 3 years ago | (#33968576)

Could it be that former eBay CEO Meg Whitman is computer illiterate?

Yes, because she of course typed in the url. And was responsible for QA, and for fixing any problems that show up.

She does all her own technical and scut work. Yesterday, she got her own coffee and collated those new defamatory fliers. Tomorrow she's going to run the cabling under the server room floor in her campaign headquarters.

Re:Computer illiterate? (0)

Anonymous Coward | more than 3 years ago | (#33969742)

Could be, when your managing something large like ebay the routine stuff is taken care of by staff.

Seems like the best thing that could have happened (4, Interesting)

h4rr4r (612664) | more than 3 years ago | (#33968304)

Seems like the best thing that could have happened, if the police support them you know they are scumbags.

Libya (1, Offtopic)

MichaelSmith (789609) | more than 3 years ago | (#33968308)

I am surprised that the Japanese guy in the tutu isn't banned by Sharia law.

That was jarring... (0)

Anonymous Coward | more than 3 years ago | (#33968364)

For the first 2-3 seconds I was all like "All right!" then it all turned to "Oh No".

Yup, I think that pretty much sums it up.

Wrong country? (3, Informative)

Etrigoth (1119741) | more than 3 years ago | (#33968404)

According to his You-tube profile, this guy is from South Korea, not Japan ?

Re:Wrong country? (1, Informative)

Anonymous Coward | more than 3 years ago | (#33968580)

He's playing Japanese music so it's an understandable mistake.

Not Japanese! (1)

Anonymous Coward | more than 3 years ago | (#33968410)

According to his own YouTube page he's South Korean, not Japanese! The Far East is not one country you know.

Re:Not Japanese! (1)

oatworm (969674) | more than 3 years ago | (#33968488)

I prefer to think of it more as one big greater East Asian Co-Prosperity Sphere.

Re:Not Japanese! (1)

Nidi62 (1525137) | more than 3 years ago | (#33968586)

Dont think many Manchurians found it very prosperous.

Re:Not Japanese! (0)

Anonymous Coward | more than 3 years ago | (#33968880)

It was the people just outside the sphere who suffered most. Manchukuo, Korea, and Taiwan were picnics compared to Nanking.

Are you sure? (1)

mysidia (191772) | more than 3 years ago | (#33968486)

Perhaps an anti-Greg Whitman person on staff at bit.ly changed where the URL redirects to?

Or performed a MITM attack, when the tweet was being sent, to rewrite the URL.

Cue twilight zone music

You think it was an accident? (3, Insightful)

LoudMusic (199347) | more than 3 years ago | (#33968490)

You think it was an accident? Shit, they've even got Slashdot putting her name in lights. Looks like a rather well played marketing tactic to me.

And probably picked up thousands of new Twitter followers in the process.

Re:You think it was an accident? (2, Insightful)

rtb61 (674572) | more than 3 years ago | (#33969460)

No politician want's to be associated with a joke where they are the tutu clad butt of it. The reality is, it is popular because of the negative connotations associated with it and a lot of people want to see her in a bad light. A popularity poll certainly but a negative one.

He's not Japanese FFS (1)

kindbud (90044) | more than 3 years ago | (#33968492)

Yes, he titles his videos in Japanese, and plays a awesome slap bass line to Japanese pop songs.

But he is actually a Korean. Check out his YouTube page: H.J.Freaks [youtube.com]

He can also shred a Strat: http://www.youtube.com/watch?v=kQShZ2Tnshk [youtube.com]

Re:He's not Japanese FFS (1)

afxgrin (208686) | more than 3 years ago | (#33969160)

Primus could probably put him on stage and it not change their show at all.

Re:He's not Japanese FFS (0)

Anonymous Coward | more than 3 years ago | (#33969182)

Nobody can tell the difference, get over it.

Prop 19? (4, Funny)

krray (605395) | more than 3 years ago | (#33968508)

Looks more like an endorsement for proposition 19.
I want what he's smoking!

Re:Prop 19? (-1, Troll)

Anonymous Coward | more than 3 years ago | (#33969624)

Oh shit homey, let's make this a weed reference! 420 amirite?

Typical . . . (1)

NicknamesAreStupid (1040118) | more than 3 years ago | (#33968524)

. . . example of the foreign influence in American government politics.

Coulda been worse (0)

Anonymous Coward | more than 3 years ago | (#33968602)

It's a damn shame really, that she didn't try [NSFW] http://bit.ly/bNCAVv [NSFW]

Dear god, please let it be fuwa fuwa time! (1)

dannycim (442761) | more than 3 years ago | (#33968610)

When I read the description I was all like "Oh please oh please oh please oh please let it be the one I think it is!"

Mio Akiyama has nothing on that bass player, that's an excellent rendition of Fuwa Fuwa time.

Wow check some of his other vids (0)

Anonymous Coward | more than 3 years ago | (#33968652)

He/she rocks [youtube.com]

The video should be taken down shortly (0)

Anonymous Coward | more than 3 years ago | (#33968724)

I just flagged that video as "inappropriate". Nobody has anything to worry about anymore.

I'm just going to quote djdavetrouble... (4, Funny)

seyyah (986027) | more than 3 years ago | (#33968802)

... word for word:

I want to thank fairy bassist, Meg Whitman and the rest of the whole fucking internet for making my day over 9000 times more awesome. I'd also like to thank Japan for mastering how to take some regular ass shit and make it bizarre. also 8 string bass ftw!

Too bad (1)

bob0the0mighty (904854) | more than 3 years ago | (#33969048)

this wasn't on purpose. I could get behind a candidate that has a sense of humor.

sure dude (1)

z-j-y (1056250) | more than 3 years ago | (#33969202)

slashdot just can't stay out of politics. must find some dirt on the whore. she is a whore, of course.

The joys of namespace compression (0)

Anonymous Coward | more than 3 years ago | (#33969218)

And dense codes.

Obligatory Jobs comment (1)

microbee (682094) | more than 3 years ago | (#33969374)

You are tweeting it wrong!

fuwa fuwa time! (0)

Anonymous Coward | more than 3 years ago | (#33969428)

at least it's a sweet song. k-on!!!!!!!

Mugawd2funy!!!! (1)

jIyajbe (662197) | more than 3 years ago | (#33970174)

Ow ow ow! Soda through my nose! OW OW OW!!!

I want all of my fellow Slashdotters to know that this is, in fact, the first time I have EVER used the following acronym:

ROTFLMAO!!!!!!!!!!!!!!!!!

Seriously. But this deserved it.

At least this is really just a typo (1, Interesting)

Anonymous Coward | more than 3 years ago | (#33970322)

I'm waiting for the day that bit.ly or one of those other services like them, fucks up. Imagine someone uses the bit.ly API to automatically send all their links through redirect hell, then for some reason bit.ly malfunctions (or decides they don't like that user), and all the links go elsewhere (nambla, cult of scientology, neo-nazi party, porn, whatever -- use your imagination). Pure chaos and hilarity.

Does anyone actually use Twitter? (0)

Anonymous Coward | more than 3 years ago | (#33970434)

I hear lots and lots of media people throwing this around like it the greatest thing ever invented, but I don't know a single person that uses Twitter.

Load More Comments
Slashdot Login

Need an Account?

Forgot your password?

Submission Text Formatting Tips

We support a small subset of HTML, namely these tags:

  • b
  • i
  • p
  • br
  • a
  • ol
  • ul
  • li
  • dl
  • dt
  • dd
  • em
  • strong
  • tt
  • blockquote
  • div
  • quote
  • ecode

"ecode" can be used for code snippets, for example:

<ecode>    while(1) { do_something(); } </ecode>