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New Video of Apple's Enormous iDataCenter

timothy posted more than 3 years ago | from the tiny-just-didn't-feel-right dept.

Data Storage 182

1sockchuck writes "A new aerial video provides a rare look at Apple's new data center in North Carolina, which is expected to begin operations as soon as this week. It reveals the scale of the facility, which at 500,000 square feet will be among the world's largest data centers. The video, shot by a North Carolina real estate agent, also shows additional site preparation work that could support rumors that Apple plans to build another huge data center at the site." This is what drone cameras are for.

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I just hope... (1, Funny)

Kilrah_il (1692978) | more than 3 years ago | (#34006116)

I just hope no one holds the database wrong.

Re:I just hope... (1)

Jugalator (259273) | more than 3 years ago | (#34006126)

Wow, how did you come up with that joke!

Re:I just hope... (1)

Kilrah_il (1692978) | more than 3 years ago | (#34006220)

I tried real hard. Hey, at least I didn't go Firs# Pos# (I promised myself never to utter those words).

Re:I just hope... (5, Funny)

Ed_1024 (744566) | more than 3 years ago | (#34006154)

"The *Fully Operational* iDataCenter", even though it appears half-built. I'm sure I heard someone use a phrase like that before, can't think where...

Maybe Return of the Jedi (5, Funny)

schmaustech (766915) | more than 3 years ago | (#34006572)

I remember the Death Star being half built and I quote the Emperor "Now witness the firepower of this fully armed and operational battle station!"

Re:Maybe Return of the Jedi (2, Funny)

turbidostato (878842) | more than 3 years ago | (#34007602)

"Now witness the firepower of this fully armed and operational battle station!"

Don't be too proud of this technological terror you've constructed. The ability to destroy a planet is insignificant next to the power of the Force.

Observation (1, Funny)

Anonymous Coward | more than 3 years ago | (#34006130)

Why does the video have sound?

Rare? (1, Insightful)

Anonymous Coward | more than 3 years ago | (#34006142)

Rare aerial video? Is there a square meter of the Earth's surface that hasn't been flown over and photographed in the last month?

So Apple's building a datacenter. Good for them; it'll join all their other datacenters, Apple and otherwise, around the world

. News, for nerds or otherwise, this isn't.

What will go in it? (3, Interesting)

LWATCDR (28044) | more than 3 years ago | (#34006146)

Will they load it up with xserve?
I wonder if Apple is the biggest customer for Xserves?

What will go in it?-RDF. (2, Insightful)

Ostracus (1354233) | more than 3 years ago | (#34006222)

Actually that would be a rather good question and at least an opportunity for Apple to gain more enterprise experience not to mention "eating one's own dog food".

Re:What will go in it?-RDF. (2, Funny)

bsDaemon (87307) | more than 3 years ago | (#34006390)

Maybe the located in North Carolina to get easy access to Red Hat? /ducks

Re:What will go in it?-RDF. (1)

DigitalGodBoy (142596) | more than 3 years ago | (#34006836)

Cheap TVA electricity.

Re:What will go in it?-RDF. (1)

knghtrider (685985) | more than 3 years ago | (#34006900)

And Cheap NC Tech Labor..

Re:What will go in it?-RDF. (5, Informative)

Pharmboy (216950) | more than 3 years ago | (#34006978)

Cheap TVA electricity.

Actually, they are located close to McGuire nuclear power plant [duke-energy.com] (owned by Duke Energy), and near 4 major hydroelectric dams on the Yadkin River that create High Rock Lake, Tuckertown, Badin Lake (Narrows) and Falls lake, which are managed/quazi-owned by Alcoa [alcoa.com] . Alcoa doesn't make aluminum here anymore, so they have power to sell, and usually do during peak time. There are also a number of coal and natural gas plants nearby. I live about 70 miles from the new data center, and was somewhat surprised that they put it in such a low density area, until I realized how much power capacity is nearby. TVA isn't really a factor in this part of the country, as I believe all the hydro power around here is privately owned.

Electricity usage in NC is way down, due to all the textile and furniture manufacturing moving to China and India, plus all the aluminum manufacturing is now gone. Those industries were typically BIG consumers of electricity. My understanding is that all the power plants in this region are running well below their peak output, so we literally have more than we know what to do with here. I would imagine that electricity is damn cheap for Apple to buy in bulk, which is a major portion of their expenses.

Also, it doesn't hurt that NC is located somewhat in the center of the eastern USA, and 2/3rds of the population lives east of the Mississippi river, so it is actually a good location, geographically. The rather new Dell plant near Winston-Salem was just shut down (moved to Mexico), and there has been rumors of Apple buying it for manufacturing as well. There are lots of good reasons that would make sense, since the state spent MILLIONS in new infrastructure to the plant just a few years ago, and the workforce around here is generally good with a manufacturing history, AND both UPS and FedEx have major hubs about 30 minutes away at GSO. Would love to see that happen, only because we need the jobs with over 10% unemployment here.

Re:What will go in it?-RDF. (2, Interesting)

je ne sais quoi (987177) | more than 3 years ago | (#34007140)

The rather new Dell plant near Winston-Salem was just shut down (moved to Mexico), and there has been rumors of Apple buying it for manufacturing as well.

As great as this would be, I'll believe it when I see it. I just can't imagine that an organization as big as Apple would be so forward thinking as recognizing that the cost of doing business overseas is often not realized immediately. Especially since those costs may never be realized by the people running the company -- a lot of the the price is paid by people living in that area, e.g., look what happened to Flint, Michigan after GM closed its plant, almost overnight the crime-rate skyrocketed [wikipedia.org] . GM didn't have to pay for the social costs of that, the taxpayer is. But the taxpayer is also paying the price in greater carbon emissions, lower quality of life (at least for the unemployed), and loss of tax revenue, etc.

On the other hand... some of the auto manufacturers have started putting plants in the SE U.S., and if any tech company was going to start a trend, I'd think it would be Apple. And just think of the P.R. campaign they could wage then: Apple: Made in the U.S.A. The copy practically writes itself.

You're spot on about NC and tech work, they've got the infrastructure already and the research triangle area is already sort of a hub for small-scale technology firms if I recall correctly (e.g. spin-offs from university research, etc.).

Re:What will go in it?-RDF. (2, Informative)

dakameleon (1126377) | more than 3 years ago | (#34007262)

Especially since those costs may never be realized by the people running the company -- a lot of the the price is paid by people living in that area, e.g., look what happened to Flint, Michigan after GM closed its plant, almost overnight the crime-rate skyrocketed [wikipedia.org] . GM didn't have to pay for the social costs of that, the taxpayer is. But the taxpayer is also paying the price in greater carbon emissions, lower quality of life (at least for the unemployed), and loss of tax revenue, etc.

It's called Externalities [wikipedia.org] , and the negative externalities are what taxes are meant to compensate for, though imposing import tariffs to discourage off-shoring is considered bad form these days.

Re:What will go in it?-RDF. (1)

Pharmboy (216950) | more than 3 years ago | (#34007282)

I don't foresee Apple doing all their manufacturing in the USA, but perhaps similar to what Dell was doing: The "build your own" market. This applies only to computers, not their other devices, which will always be overseas. One of the weaknesses of Apple in the past has been being able to customize your computer system. While it is infinitely better now, you still need to be able to take the main components (made in China) and do the final assembly near your point of shipment. Having a facility in NC *could* be beneficial geographically, as it reduces shipping times and fees. And again, being 30 minutes from both UPS and FedEx hubs is a HUGE advantage, as it means you can always negotiate the best deals, as they have to compete for the business. And your stuff you loaded at 6pm is in the air by 10pm and in the regional center before the AM crew has their morning coffee.

I don't want to sound like a Chamber of Commerce ad, but suffice it to say there are logical reasons why Apple *might* consider this area for building system. Having the datacenter nearby certainly doesn't hurt the chances either.

Re:What will go in it?-RDF. (2, Informative)

antifoidulus (807088) | more than 3 years ago | (#34008134)

Most of their XServes and mac pros are actually assembled in the US. Not sure if it's due to the weight(those beasts can be quite heavy and thus really expensive to ship), export restrictions or what.

Re:What will go in it?-RDF. (1)

knghtrider (685985) | more than 3 years ago | (#34006926)

The land [hardocp.com] wasn't so cheap, but probably cheaper than CA.

Re:What will go in it? (4, Informative)

jcr (53032) | more than 3 years ago | (#34006760)

Apple has always been the biggest customer for Xserve. Not sure what they're using now, but when the iTMS store was launched, all of the machines serving the store pages in iTunes were Xserves, with some combination of Sun and IBM systems to run the back-end order processing SAP services.

-jcr

Did you mean... (2, Funny)

e065c8515d206cb0e190 (1785896) | more than 3 years ago | (#34006906)

the only customer for Xserves?

Let's face it... Apple has proved to best cost effective in the recent years, so they'll probably buy cheap dell hardware and assemble them on a Linux grid.

My god! (3, Funny)

arcite (661011) | more than 3 years ago | (#34006150)

It's full of Apples.

vacation Louisiana (0, Offtopic)

G3ckoG33k (647276) | more than 3 years ago | (#34006164)

"among the world's largest data centers"

But nowhere near the top500.org, which is what counts for nerds.

So, speculationally, it will support the iPad cloud? 6 million fumbling feromonal fingers trying to type "vacation Louisiana", but no weather simulations. Sad.

Re:vacation Louisiana (1, Insightful)

Anonymous Coward | more than 3 years ago | (#34006340)

I had no idea top500 was about datacenters... I thought they were about raw-processing power, not storage. Or are they?

Re:vacation Louisiana (2, Informative)

node 3 (115640) | more than 3 years ago | (#34007246)

I had no idea top500 was about datacenters...

You're right, it's not. It's about supercomputers. The first one on the Top 500 list I could find information on regarding area was #4, Kraken. It's only 2,000 square feet. OP just needed an excuse to put down the iPad, lest he risk loosing the "leet" 3's in his his username.

Design is awful (2, Funny)

Anonymous Coward | more than 3 years ago | (#34006182)

How can that be the apple datacenter !

Re:Design is awful (5, Funny)

joh (27088) | more than 3 years ago | (#34006378)

Back in the day when Steve Jobs had been fired from Apple and was building his own company (NeXT) he had the interior of the factory in which NeXTStations were built re-painted three times -- until it was *just* the right shade of grey. And this is not a joke.

Yeah, a *whiter* shade of pale. (1, Funny)

Anonymous Coward | more than 3 years ago | (#34006496)

I mean a whiter shade of gray.

What OS? (1)

StripedCow (776465) | more than 3 years ago | (#34006200)

What OS will their servers run?

Re:What OS? (0)

Anonymous Coward | more than 3 years ago | (#34006362)

Um, Mac OSX. You do know they have a server version, right?

Re:What OS? (-1, Flamebait)

Anonymous Coward | more than 3 years ago | (#34006466)

They aren't gonna run their own shit. It will surely be Linux, the choice of any real datacenter.

Re:What OS? (3, Insightful)

mjh2901 (570983) | more than 3 years ago | (#34006650)

Apple ran solaris for years and then eventually moved to OS X, when they did that some of there employees at mac world refered to eating there own dog food. OS X is BSD, and server can run without a UI, They probably will run the whole thing on OSX, mind you they will probably be optimizing the stack.

Re:What OS? (1, Informative)

Anonymous Coward | more than 3 years ago | (#34007138)

Can't say how I know, but they're mostly using Solaris and AIX with non-Apple backend storage.

And it went online on Thursday.

Re:What OS? (1)

rhook (943951) | more than 3 years ago | (#34007198)

OS X is Mach, not BSD.

Re:What OS? (1)

mattjb0010 (724744) | more than 3 years ago | (#34007572)

The kernel is a Mach-BSD hybrid, and the userland is based on BSD.

Re:What OS? (0)

Anonymous Coward | more than 3 years ago | (#34007736)

Listen you fucking shit eater, MacOSX is a port of BSD. The whole fucking thing. MAch is a microkernel and XNU (what apple calls its shitpile of a kernel) is nothing but a monolithic BSD kernel with a few tweaks. After all, it was easier to port BSD than to fix MacOS9.

Re:What OS? (0)

Anonymous Coward | more than 3 years ago | (#34007964)

BSD/Mach, thank you very much.

Re:What OS? (1)

benedict (9959) | more than 3 years ago | (#34008152)

No. OS X is Mach, *and* is BSD. These things are not mutually exclusive.

http://en.wikipedia.org/wiki/XNU [wikipedia.org]

obligatory (5, Funny)

arcite (661011) | more than 3 years ago | (#34006210)

Steve Jobs: [overheard on an iphone in a coffee shop somewhere in Cupertino] ...As you can see, my young apprentice, your friends have failed. Now witness the streaming power of this fully STACKED and OPERATIONAL data center!

500k square feet is not that big (3, Insightful)

mbone (558574) | more than 3 years ago | (#34006260)

Large, but not that large. Most US telecoms hubs have several centers at the 500K SF level. Google has more than a dozen data centers with ~ 100,000 square feet each.

With buildout costs ranging from ~ $ 1000 / SF to a rumored 3 times that for Google, this is probably a billion dollar investment for Apple.

Re:500k square feet is not that big (-1, Flamebait)

Anonymous Coward | more than 3 years ago | (#34006296)

Still, seeing Apple put this much effort into expanding their datacenter capability is great news for the gay/lesbian community. Apple puts its money where its mouth is time and time again.

Re:500k square feet is not that big (2, Insightful)

pckl300 (1525891) | more than 3 years ago | (#34006414)

...this is probably a billion dollar investment for Apple.

Is that why the 11-inch Macbook Air costs $1000?

Re:500k square feet is not that big (2, Informative)

bsDaemon (87307) | more than 3 years ago | (#34006484)

It costs $1000 because they had to custom-design a lot of internal parts and do stuff to make everything fit. For instance, the flash memory is directly on the board rather than in a separate enclosure attached by a SATA cable. Also, the display on the 11" apparently has more pixels than the display on my 13" MBP. Other than the fact that it's tragically small and that I don't think I could realistically be able to work on anything smaller than my 13", it seems like a pretty nice machine, at least when compared to all the cheap crap netbooks I've interacted with (My 10" EeePC was so terrible for me that I gave it away).

Re:500k square feet is not that big (1)

Zero__Kelvin (151819) | more than 3 years ago | (#34007338)

"For instance, the flash memory is directly on the board rather than in a separate enclosure attached by a SATA cable."

It cost less to put the FLASH on the motherboard, since in the latter case you incur the cost of cables, separate enclosure, and a daughterboard.

Re:500k square feet is not that big (2, Insightful)

bsDaemon (87307) | more than 3 years ago | (#34007728)

Well, say you're a commodity PC vendor. You buy motherboards from Asus, hard drives from Seagate, etc. Buying a flash SATA in an enclosure, especially if you're buying in bulk for your production, is totally doable and not going to be too expensive. Designing your own motherboard so that the flash is integrated into it (of course, making it entirely non-upgradable in a much more serious way than complaints about batteries) is going to cost money, etc. My point was that these aren't just off-the-shelf parts that you're paying to have pre-assembled, they did actually do some work to make this thing.

Re:500k square feet is not that big (1)

Zero__Kelvin (151819) | more than 3 years ago | (#34007788)

"Well, say you're a commodity PC vendor. "

Clearly the name of my company in your scenario is Orange Computer. ;-)

Re:500k square feet is not that big (2, Insightful)

turbidostato (878842) | more than 3 years ago | (#34007666)

"It costs $1000 because they had to custom-design a lot of internal parts and do stuff to make everything fit."

Nope. It costs $1000 because they know that not only their customers will pay for it but that their customers even *want* to pay for it (their marketing people has been working for long years in order for that to happen).

Hint: you never base your price tag on your building costs but on what your customer is willing to pay.

Re:500k square feet is not that big (1)

bsDaemon (87307) | more than 3 years ago | (#34007722)

Well, not for all cases. You have to base your price point on what people are willing to pay where you can still make money. You have to pay the engineers designing custom wirewraps, buy the materials, etc. After that, you still need to make a profit, but not try and gouge too much, otherwise even Steve isn't going to be able to justify it.

Re:500k square feet is not that big (2, Informative)

TooMuchToDo (882796) | more than 3 years ago | (#34006508)

Which won't put a significant dent in their $51 billion dollar cash reserves.

Re:500k square feet is not that big (1, Informative)

Anonymous Coward | more than 3 years ago | (#34006716)

500k sqft is a decent size datacenter for a single building, though there are a number of larger [cnet.com] datacenter [datacenterknowledge.com] buildings [datacenterknowledge.com] , and many larger datacenter complexes (like Stone Mountain at 6 million sqft) [stonemount...taplex.com] or (DataPort at 3.5 million sqft) [siteselection.com] .

The article seems to say.. (0, Troll)

sea4ever (1628181) | more than 3 years ago | (#34006282)

I read a part of the article, and it seems to say that the datacenter might be used to store music, games and other media like that for the iDeviceNameHere. It also says something about streaming your iTunes collection?
Do iPads/Phones/Fish have the bandwidth to stream high-quality music anyway? I remember something about the iPad not getting a great wireless signal.
Also from the article:

"We believe such a service would only enhance the loyalty toward Apple.."

More like the dependence on Apple. This will give them control over your entire media collection. In an instant they could wipe it from existence or do whatever they want with it.
I don't have any Apple devices, but if I did, I know that I would not upload my high-quality, offline available music to a server where it will most probably be re-encoded at a lower bitrate so they can stream it back to me.
Maybe it'll be optional, but from what I've seen of Apple they will force their users to make use of it.

Re:The article seems to say.. (0)

AnonymousClown (1788472) | more than 3 years ago | (#34006524)

"Dependence" is the correct word.

It looks to me that not only do you pay the Apple premium for the hardware, but they'll be getting you on the back end of you want more storage. It's almost as if he's getting ideas from the financial services industry: charge you a load up front (Mac Purchase) and then management fees and other charges on the back end (iDatacenter or whatever).

Brilliant! Steve Jobs just keeps living up to his reputation as being a marketing God.

Re:The article seems to say.. (2, Insightful)

node 3 (115640) | more than 3 years ago | (#34006846)

Yeah, offering optional services that people will find compelling enough to voluntarily pay for. What an evil manipulative bastard!

Re:The article seems to say.. (5, Insightful)

node 3 (115640) | more than 3 years ago | (#34006838)

Do iPads/Phones/Fish have the bandwidth to stream high-quality music anyway?

802.11n isn't high bandwidth?

I remember something about the iPad not getting a great wireless signal.

iPads get great wireless reception and they get poor wireless reception, just like pretty much anything wireless. Somebody who got poor wireless reception posted about it and you mistook that for a universally applicable anecdote.

This will give them control over your entire media collection.

No it won't. But that does fit the present Slashdot narrative regarding Apple.

In an instant they could wipe it from existence or do whatever they want with it.

Including the backup copy in my physical possession? And there's a huge difference between "could" and "would". If Apple ever did this deliberately, that would instantly decimate their user base as users leave that service in droves. Even if they did it accidentally, it would have a huge negative impact. I think it's fair to say Apple won't do something like that deliberately, and with a billion dollar datacenter and their technological skills, they should be able to keep from doing this accidentally as well.

You could promote the exact same fear about hosting photos on sites like Flickr and Picasa, or files on dropbox, etc. But you won't because it's a silly concern that's easily protected against. But because this is Apple, well shit, "worst case scenario" is synonymous with "most likely scenario" as far as many of the posters here are concerned!

I don't have any Apple devices, but if I did, I know that I would not upload my high-quality, offline available music to a server where it will most probably be re-encoded at a lower bitrate so they can stream it back to me.

802.11n is fast enough to stream HD video. Even a completely non-compressed surround sound 24-bit 192kHz would have no problem being streamed over 802.11g. Since you likely don't have your music in that format, let's assume by "high quality" you mean FLAC. Apple's lossless codec (ALAC) is similar. So, pretending for a moment you are talking about ALAC-encoded music, that's only about 700kb/s. You can even stream that over 3G. And if it's the more likely scenario of being 256k AAC or 128-256k MP3?

Maybe it'll be optional, but from what I've seen of Apple they will force their users to make use of it.

How the fuck do you think they will accomplish that? Do you think they will remove local storage of music from iPhones/iPods/iPads? Do you think they will stop allowing local storage in iTunes? If something like this comes to pass, it will be in addition to how the devices already work, and people who aren't all "Steve Jobs is an evil mastermind hell-bent on fascist world domination" will fucking love it.

Obvious use: App Store (1)

Kyusaku Natsume (1098) | more than 3 years ago | (#34007906)

The writer of the original article and many posters look like they aren't aware of the next release of OS X. This will be a perfect justification for the 30% cut on the App Store. Perhaps they will even offer a service similar to SourceForge to sweeten the deal. With this capacity, they can afford to do it.

Re:The article seems to say.. (1)

Duradin (1261418) | more than 3 years ago | (#34006874)

"In an instant they could wipe it from existence or do whatever they want with it."

So you're saying it's like Android then?

Re:The article seems to say.. (1)

Yvan256 (722131) | more than 3 years ago | (#34007298)

If Apple ever wants to replace the cable and satellite companies for TV shows and movies, they're going to need a shitload of datacenters and bandwidth.

If you still believe the AppleTV is a "hobby" that is not going anywhere, then why would they have made a second version tailored for streaming?

Re:The article seems to say.. (0, Offtopic)

coryking (104614) | more than 3 years ago | (#34007324)

I love how this got modded up. Paranoid much?

And there. (-1, Troll)

unity100 (970058) | more than 3 years ago | (#34006382)

now you wont be able to use the word 'data' anywhere else in i.t. field either. since they put out something by appending 'i' in front of it, apple's legal team probably already have started to think that they own the word 'data'.

Re:And there. (1)

Yvan256 (722131) | more than 3 years ago | (#34007308)

I know a Lieutenant Commander from Starfleet that would disagree with you.

iDataCenter (1)

Totenglocke (1291680) | more than 3 years ago | (#34006406)

Sounds like the name of a line of Apple branded external hard drives. "You really should buy an iDataCenter drive to backup your files on your new MacBook - only an extra $300 for a 1 TB iDataCenter drive!"

Wait, what? (0, Offtopic)

AnonymousClown (1788472) | more than 3 years ago | (#34006500)

Steve Jobs says the MacBook Air is the future of the MacBook and the future of the notebook as well. But if that’s to be the case, the machine–and Apple’s ecosystem–needs to evolve a bit more to appeal to that strata of user tethered to the high-capacity hard drives that the Air has summarily dispatched.

So, what's this? You won't be able to store much locally with Apple's new product line? And you'll have to pay more for online storage?

I don't like that at all. No siree!

Hey, (1)

MyFirstNameIsPaul (1552283) | more than 3 years ago | (#34006512)

How come they didn't build it in California? Hm.

Re:Hey, (1, Insightful)

PPalmgren (1009823) | more than 3 years ago | (#34006558)

Because my state legislature bent over and asked for apples two-inch dick. The tax incentives they gave for the damn thing are rediculous.

Re:Hey, (1)

MyFirstNameIsPaul (1552283) | more than 3 years ago | (#34006722)

Well you'll benefit by all the jobs it creates, right?

Re:Hey, (2, Insightful)

PPalmgren (1009823) | more than 3 years ago | (#34006730)

Data centers don't really create jobs. Estimates are at like 100 tops.

Yeah it gave the building contractors something to do, but it would have been better spent towards our shoddy roads.

Re:Hey, (2, Insightful)

quacking duck (607555) | more than 3 years ago | (#34008182)

It was Apple's after-tax money to spend as they wished, not the local, state, or federal governments'. Without a major building there, Apple couldn't care less about the roads in that area. Now that they have a presence, governments get money from taxing datacentre workers salaries, the property, and operations (power consumption, bandwidth, capital costs, etc), as well as the income from these building contractors.

If major roads are that shoddy, the problem is with the government(s), and/or the people who vote for them. Either taxes are too low, or the people/government actually don't care enough about the condition of the roads.

Re:Hey, (1)

Noughmad (1044096) | more than 3 years ago | (#34007116)

Well you'll benefit by all the jobs it creates, right?

In Soviet Russia, Jobs creates datacenters!!!

Re:Hey, (0)

Anonymous Coward | more than 3 years ago | (#34006738)

Having Apple pay $46 million less tax on a $1 billion initial investment must suck really bad.

Re:Hey, (1)

seanvaandering (604658) | more than 3 years ago | (#34006792)

Didn't you see the movie? Half the entire west coast sinks into the sea in 2012....

Re:Hey, (2, Informative)

jcr (53032) | more than 3 years ago | (#34006802)

Because 1) Apple's already got a massive data center here, and 2) it's a good idea to put redundant data centers on opposite sides of the country.

-jcr

Coming to a thumbdrive near you! (1)

bucketoftruth (583696) | more than 3 years ago | (#34006518)

Some day all the processing power and storage in that place will fit on something you can hold in your hand. Let's hear from the /. futurist nerds why this will/will not be the case.

Re:Coming to a thumbdrive near you! (1)

Yvan256 (722131) | more than 3 years ago | (#34007348)

Some day all the processing power and storage in that place will fit on something you can hold in your hand.

See? That wasn't so hard.

Bart comments... (1, Funny)

Anonymous Coward | more than 3 years ago | (#34006544)

iCaramba!

iSkynet (0)

Oasiz (1017554) | more than 3 years ago | (#34006560)

Sorry, it had to be said.

Is it just me... (3, Insightful)

Anachragnome (1008495) | more than 3 years ago | (#34006580)

Is it just me, or does the idea of storing data on the equipment(property) of other people bother anyone else?

One question about all of this keeps coming to mind. At what point does that data become theirs, and not mine?

Until someone answers that question to MY satisfaction, I'll stick with my clunky, old HDs. At present, cloud-computing appears to me to be nothing more then a move to further monetize our own data by inserting a middleman between us and said data.

Re:Is it just me... (1)

jo_ham (604554) | more than 3 years ago | (#34006642)

You just described hosting, which is pretty much what the web is based on. People have been doing this for a long time, it just sounds like Apple (and everyone else who is doing it, eg Google) are just making a more convenient way to access the sort of ability that nerds have had for a long time.

As with any data, if you let it out of your control (ie, entrust it to someone else) then you are taking a risk. If you want to keep it more secure, store it locally.

Re:Is it just me... (0)

Anonymous Coward | more than 3 years ago | (#34006680)

It's not just you. I think the concept of storing your stuff in the cloud is for shit. I got burned early in this game when I stored a bunch of stuff, the company went out of business, and it all disappeared. (They posted a notice on their site in advance but I hardly ever went back after it was stored. They should have emailed everyone.) It wasn't important stuff, but I learned a valuable lesson.

However, backing up or mirroring to the cloud works for me. That's why I dig Apple's iDisk with syncing on. The data gets stored locally but mirrored to iDisk. That way it's a backup of sorts. If my main Mac was ever lost/stolen/destroyed, I could just get another, login to my iDisk, and pick up where I left off.

Re:Is it just me... (1)

Anachragnome (1008495) | more than 3 years ago | (#34006834)

"...The data gets stored locally but mirrored to iDisk..."

Again, my first question.

At what point does this data become THEIRS? Is the "copy' on the cloud owned by someone other then YOU? I shouldn't have to point out the ramifications of your data belonging to anyone but you.

Does Apple claim any legal ownership, even in the form of license, of/to your data simply because it is stored on their hardware?

Did your lawyers examine the fine print? I am quite sure theirs did.

See my point? Why would the industry suddenly decide they would provide the infrastructure for data storage, at great cost to themselves? There HAS to be something in it for them to invest so deeply. The only thing I see them getting...is data. You have to control something to monetize it effectively.

Re:Is it just me... (1)

node 3 (115640) | more than 3 years ago | (#34007310)

Does Apple claim any legal ownership, even in the form of license, of/to your data simply because it is stored on their hardware?

No. What possible reason do you have to think they would?

Re:Is it just me... (1)

Yvan256 (722131) | more than 3 years ago | (#34007370)

Because you pay them to use their services. MobileMe isn't free, you need to pay for it every year.

In Apple's case, they have their iTunes store, which has massive amounts of data from all the music, TV Shows, movies, applications and podcasts.

Re:Is it just me... (1)

PenguSven (988769) | more than 3 years ago | (#34007402)

See my point? Why would the industry suddenly decide they would provide the infrastructure for data storage, at great cost to themselves?

Well we already know what the likes of Google get out of it - more information about you, so they can target ads at you better. You ask what Apple gets out of it? $USD99/year This is exactly why I'm happy to pay apple for 20GB of space that I can use for email, storage, when the whole world seems to be in love with Google. What surprises me most of all is how many nerds are happy that Google reads all their email just to show them Ads.

Re:Is it just me... (1)

UnknowingFool (672806) | more than 3 years ago | (#34006970)

Is it just me, or does the idea of storing data on the equipment(property) of other people bother anyone else?

One question about all of this keeps coming to mind. At what point does that data become theirs, and not mine?

Until someone answers that question to MY satisfaction, I'll stick with my clunky, old HDs. At present, cloud-computing appears to me to be nothing more then a move to further monetize our own data by inserting a middleman between us and said data.

Reading the article it appears to be pure speculation that Apple is using the data center for cloud storage. I haven't heard of any Apple initiatives in the cloud at all . In fact, it's not a new datacenter but an expansion of an existing center. It might be that the datacenter is not even to store your data but their own. After all, Apple's iTunes itself stores and serves millions of songs, tens of thousands of movies, and thousands of TV shows, etc.. In the next 90 days, Apple will launch their Mac App Store. I would guess this is the reason for the expansion.

Anyone have the coordinates? (1)

frovingslosh (582462) | more than 3 years ago | (#34006596)

I'm trying to find it on Google maps but can't. Does anyone have coordinates for where this actually is?

Re:Anyone have the coordinates? (1)

Frosty Piss (770223) | more than 3 years ago | (#34006624)

It's not on the Google sats, it's too new.

Re:Anyone have the coordinates? (1)

frovingslosh (582462) | more than 3 years ago | (#34006646)

So in other words, you don't know what the coordinates are. I get that the images that Google has are sometimes dated, but if the building is not there one might at least see some construction prep. Might even be something interesting there.

Re:Anyone have the coordinates? (1)

Frosty Piss (770223) | more than 3 years ago | (#34006976)

So in other words, you don't know what the coordinates are.

Well... Let me see... Hmmmm...

Punching apple Maiden, North Carolina [google.com] into Google Maps yields some interesting results. I wonder... Could this possibly point to the solution of your question?

Re:Anyone have the coordinates? (1)

Sulphur (1548251) | more than 3 years ago | (#34007326)

Are you sure that's not Apple Tree Service you found?

Nevermind. iForgot.

Not in a flood area, I hope (2, Informative)

darrylo (97569) | more than 3 years ago | (#34006654)

I'm sure they've thought of this, but I really hope that the river next to it doesn't flood ....

(Rummages through FEMA's awful web site for flood maps) Well, that's interesting. Apple's probably OK, as the 1% flood line doesn't appear to cover their site. However, there's an interesting line on the map called, "limit of study", that appears to end before the site... Assuming that I have the right location, google maps is here [google.com] , and here is FEMA's flood map [fema.gov] (note: FEMA's link was working earlier, but now appears to be broken -- I hope I got the link right).

Interesting how bright white the complex is (0)

CheerfulMacFanboy (1900788) | more than 3 years ago | (#34006674)

At least some offset for the energy use? http://www.physorg.com/news140875649.html [physorg.com]

Re:Interesting how bright white the complex is (2, Funny)

goodmanj (234846) | more than 3 years ago | (#34006930)

Nah, it's just styling. Ten years ago, Apple would have built six little ones in rainbow colors; five years before that it would have been matte black, and five years before *that* they'd have painted it beige.

Re:Interesting how bright white the complex is (0)

Anonymous Coward | more than 3 years ago | (#34007920)

Flat white is out
It will be made out of aluminum and glass, and have only one entrance/exit

Just an ariel shot (1)

od05 (915556) | more than 3 years ago | (#34006698)

Not much different than the first video [datacenterknowledge.com] ".

I couldn't finish watching it (0, Flamebait)

thetoadwarrior (1268702) | more than 3 years ago | (#34006866)

There appeared to be a bee buzzing around in the plane and the noise was just too grating.

This is what drone cameras are for. (0)

Anonymous Coward | more than 3 years ago | (#34007144)

That line in the summary bothers me. Makes me think that the next reply is: "no, that is what drone missiles are for..."

Re:This is what drone cameras are for. (0)

Anonymous Coward | more than 3 years ago | (#34007696)

Also: not a drone. This was handheld footage from a fixed-wing aircraft.

Why only one data center? (0)

Anonymous Coward | more than 3 years ago | (#34007146)

No geo-redundancy here. Better hope they don't happen to get sunk by an extended power-outage or natural disaster or wide-spread software bug that doesn't show up in testing.

Nothing to be proud of (1)

FranTaylor (164577) | more than 3 years ago | (#34007186)

Apple sells hardware. All of this is non-revenue generating investment, it's just a way to consume profits.

Re:Nothing to be proud of (2, Informative)

node 3 (115640) | more than 3 years ago | (#34007352)

Apple sells hardware. All of this is non-revenue generating investment, it's just a way to consume profits.

No, but it's a way to create future profits by making their hardware more appealing through cloud services the way the App Store has made iPhones more appealing to consumers.

Wow, no style. (1)

lullabud (679893) | more than 3 years ago | (#34007804)

I guess they don't put the same effort into their data centers as they do into their Apple stores, at least concerning the outside. And why did they build it so wide instead of up?

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