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YouTube Launches Ads You Can Skip

samzenpus posted more than 3 years ago | from the skip-button dept.

Advertising 249

wiredmikey writes "A new format that YouTube has been testing for a while officially launched today. YouTube is launching TrueView, a new ad format that lets users skip over ads they aren't interested in — and advertisers are actually okay with it. When a TrueView ad unit begins playing, you'll notice a five second countdown timer — as soon as that's up, you'll see an arrow that will let you skip the remainder of the ad and get back to the content you wanted to see, or you can choose to keep on watching the ad."

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I'm not interested in any of them (4, Informative)

Rix (54095) | more than 3 years ago | (#34412112)

Please don't show them to me, you're just wasting my time and your bandwidth.

Re:I'm not interested in any of them (-1)

Anonymous Coward | more than 3 years ago | (#34412124)

No kidding. Slow news day eh? Well at least it's not a wikileaks article. Fuckin fascingating leaks you know..

Re:I'm not interested in any of them (2, Interesting)

Anonymous Coward | more than 3 years ago | (#34412222)

But then how will these marketers be able to try to convince you to buy a bunch of shit you don't really need?

Re:I'm not interested in any of them (1)

icebike (68054) | more than 3 years ago | (#34412670)

Maybe they have figured out that making you sit thru an ad on the web just pisses you off and makes you angry at them, and nobody listens to them anyway.

If the user bails out before the ad completely streams its a pretty good sign of negative advertising.

If I see one more "Skip this Welcome Page" I'm going to scream. I close them arbitrarily. If they have sound I never go back to that site.

Re:I'm not interested in any of them (1)

defaria (741527) | more than 3 years ago | (#34412312)

No, they are wasting *your* bandwidth!

Re:I'm not interested in any of them (1)

CaptainPatent (1087643) | more than 3 years ago | (#34412504)

Actually, your "no" is technically incorrect because both the GP and the rest of your post are correct. Ads require retrieval and submission through a CDN as well as delivery through your ISP so resources on both end are being wasted.

Re:I'm not interested in any of them (1)

geekoid (135745) | more than 3 years ago | (#34412624)

If a the ads with then youtube video max out your bandwidth, maybe you should take a close look at your network.

WTH do you expect? You pay you ISP for bandwidth, none of the goes to anyone that provides content.
Content providers need to pay infrastructure, employees, and yes make a few bucks.

How can they be 'wasting' it when you voluntarily go there? YOU decided to use the services. YOU decided to watch content. YOU decided to 'waste' the bandwidth, not them.

What next? are you going into whine that McDonalds should give you food because you pay for your driveway?

Re:I'm not interested in any of them (3, Funny)

icebike (68054) | more than 3 years ago | (#34412686)

If a the ads with then youtube video max out your bandwidth, maybe you should take a close look at your network.

I'll get right on that, as soon as I untangle that sentence. Ouch!

Re:I'm not interested in any of them (1)

Nyder (754090) | more than 3 years ago | (#34412410)

Please don't show them to me, you're just wasting my time and your bandwidth.

Actually, with providers only giving you a limited amount of bandwidth, they are wasting your bandwidth.

Re:I'm not interested in any of them (3, Insightful)

Jeeeb (1141117) | more than 3 years ago | (#34412544)

Actually, with providers only giving you a limited amount of bandwidth, they are wasting your bandwidth.

The solution to that would be to not use their free online video service. Maybe try a different one in protest?

Re:I'm not interested in any of them (1)

syousef (465911) | more than 3 years ago | (#34412538)

Please don't show them to me, you're just wasting my time and your bandwidth.

I guess you'll just have to skip YouTube :(

Assassinate Julian Assange (-1)

Anonymous Coward | more than 3 years ago | (#34412724)

I fully support the assassination of Julian Assange. I will smile with smug satisfaction when I read about him dying of polonium poisoning.

Re:I'm not interested in any of them (3, Informative)

jcoy42 (412359) | more than 3 years ago | (#34412726)

I'm sure adblock plus [adblockplus.org] will continue to function as advertised.

Seriously, is anyone using /. still seeing ads? It's a non-issue.

Why not just make 5-second ads? (1)

blair1q (305137) | more than 3 years ago | (#34412128)

Put up an image for a few seconds then take it down.

Or buy a banner ad along the side like normal spammers.

Re:Why not just make 5-second ads? (5, Interesting)

CaptainPatent (1087643) | more than 3 years ago | (#34412274)

Actually, your initial suggestion has a valid point buried within it. I think the 5 second adds are what companies should be aiming for in the current market

I don't think companies seeking or publishing advertising realize how diluted the ad experience gets when there's so many ads with so much content to each.

For example, the current TV ad saturation is 22 minutes of program to 8 minutes of ads for a 30 minute slot or over 25% of the total time. For some online videos it's even worse - for example I've been subjected to a 30 second commercial in return for viewing a 45 second clip (thanks to CNN.com.) With that type of trade-off, instead of the viewing experience being enjoyable, the onslaught of ads begin to make the viewing experience a chore and overall the ads become less memorable.

I actually applaud Youtube for this implementation because 5 seconds is enough to get a rudimentary message across. If that message annoys the viewer it can easily be skipped over so companies that don't advertise with fresh or entertaining content and are viewed as an annoyance can be skipped easily. Good trade-off for everyone.

Re:Why not just make 5-second ads? (1)

Bigjeff5 (1143585) | more than 3 years ago | (#34412328)

I have a love-hate relationship with Hulu because of the ads. I love it, because there is a lot of high quality video on Hulu. I hate it because I must sit through at least three minutes of advertisements per 20'ish minute show, yet I can skip these ads when watching TV.

Really though, three minutes is better than non-dvr TV, so I still watch Hulu.

Re:Why not just make 5-second ads? (1)

igreaterthanu (1942456) | more than 3 years ago | (#34412432)

I hate it because I must sit through at least three minutes of advertisements per 20'ish minute show

I often catch up on missed episodes on local TV channel sites and the length of adverts is very small compared to the normal ~25%. This really annoys me, the adverts are too short. What if I want to do something/check if anyone sent me a message/whatever during the adverts? Yes I know there is a pause button, it's not as good a stopping position because I don't know the storyline, and it just doesn't feel right.

Re:Why not just make 5-second ads? (1)

h4rr4r (612664) | more than 3 years ago | (#34412632)

Pause during the commercials.

Re:Why not just make 5-second ads? (1)

igreaterthanu (1942456) | more than 3 years ago | (#34412732)

They make them unskipable and unpausable, sadly. Also that means you have to watch the rest of them when you get back.

Re:Why not just make 5-second ads? (2)

Stregano (1285764) | more than 3 years ago | (#34412434)

Pretty much every major website will do this to you (IGN, MTV, CNN, Hulu). I hates ads with a passion. The worst is one time I wanted to catch an episode of Viva La Bam on MTV.com (say what you want, the episode was funny), and I seriously had to watch the same Latisse eyelash commercial 4 times in a row and the commericial lasts about 45 seconds. After that, it went to another commercial and gave me the option to skip it. Or when I go to Cinnemasacre, I have to watch that stupid commercial before every single video for Mobile PC or whatever it is called. I think in order to attract people that frequent sites, if they switched commercials more instead of showing the same one over and over, I could possibly have interest, but when you force me to sit there and watch the same commercial 4 times in a row, or the same one at the beginning of every video, I just get annoyed.

Re:Why not just make 5-second ads? (1)

brentrad (1013501) | more than 3 years ago | (#34412748)

Seriously, this is a major pain. I watched most of a season of Stargate on Hulu, and they showed me the same commercial for every single commercial break, for every single episode.

Even if I might have been interested in your product after seeing a commercial or two, when you annoy me by playing the same commercial over and over ad nauseam, I will actively avoid your products. I'm sure I'm not the only one that feels this way.

I honestly don't mind an advertisement or two in exchange for free streaming video. But keep it to a minimum guys. There's very good reasons DVR's are so popular, and the fact that there's 8 minutes of commercials for every 30 minutes of show is one of the main ones.

I'm with you. (1)

FatSean (18753) | more than 3 years ago | (#34412834)

I generally won't click a link to an on-line video just for this reason. Even on a "news" site. Rather read it.

Re:Why not just make 5-second ads? (1)

larry bagina (561269) | more than 3 years ago | (#34412476)

but a 30 second ad when watching a 60 second clip? or an ad before a movie trailer?

Re:Why not just make 5-second ads? (1)

hedwards (940851) | more than 3 years ago | (#34412478)

It's a pretty reasonable amount of time to expect. What rubbed me the wrong way was when the introduced Hulu plus and retained the commercials and limited the amount of content there and charged $10 a month. They've dropped the price, but not far enough to justify paying for it. Especially not if they're still showing ads and limiting the content available.

Re:Why not just make 5-second ads? (1)

RulerOf (975607) | more than 3 years ago | (#34412756)

Hulu's even worse for continuing to use flash.

It'd be nice if they'd get their act together like Netflix did and switch to a platform that doesn't suck so damn much.

Re:Why not just make 5-second ads? (1)

h4rr4r (612664) | more than 3 years ago | (#34412622)

How do you skip them when watching tv? Oh a DVR meaning you skip recorded adds, so download the hulu videos and do the same.

I eagerly await your comparisons of apples and oranges.

Re:Why not just make 5-second ads? (1)

PopeRatzo (965947) | more than 3 years ago | (#34412614)

I actually applaud Youtube for this implementation because 5 seconds is enough to get a rudimentary message across.

So they're not really giving anything up by showing the 5 second ad with an optional additional 20 seconds for those of us who need advertising to tell you what you should want.

You want to give us an option, give us an option not to see any video ads at all. You're making enough money from banner ads. Be grateful and leave it at that.

[I understand that telling a corporation to be grateful for the profits they are making and to "leave it at that" is absurd, because corporations are unable to do anything but demand ever-growing growth which accelerating at an ever-increasing rate, but once in a while I like to pretend that I live in a rational universe. The fantasy never lasts very long.]

When Google bought YouTube in 2006, the Justice Department should have blown them up, but Attorney General Alberto "Seedy" Gonzalez was too busy trying to figure out a way to make torture legal.

Because they want to know what people like (1)

Sycraft-fu (314770) | more than 3 years ago | (#34412642)

While dumbass spammers may want to shove as much shit as they can at everything, professional advertisers don't. They don't want to piss potential consumers off, they don't want to waste time and money on it, and so on. They want to show you ads that you are interested in. If you don't care about cars because you don't drive, they don't want to show you that since it'll do no good, they get no ROI. However if you do care about videogames, they want to show you ads for those.

Not only does this apply to individuals, but they want to know if ads are effective overall. If everyone wants to skip an ad, they want to get it out of there, no sense in paying for something nobody likes. Also they can tell when an ad has been out for too long, if the number of skips starts increasing and then cycle it out.

Ideally advertisers would love to see inside your brain to know precisely what you are interested in, and what kinds of ads appeal to you, and show you only those. They'd like it if every ad you saw held your attention and interest. That would be the most effective in terms of selling products.

This is a step closer to that, much more effective than just tossing out random ads and seeing what happens.

That is one of the reasons Google ads are so popular. They are context sensitive. If someone searches for "HD camcorder," well guess what? They might just want to buy one so showing them an ad for a place that they can is a good idea. Showing them an ad for garden tools, probably not such a good idea.

You can't skip. (0)

Anonymous Coward | more than 3 years ago | (#34412130)

So... in the event that the advertisement is less than five seconds in length, you can't skip them.

Re:You can't skip. (1)

Cederic (9623) | more than 3 years ago | (#34412220)

So do what I did to the only one Youtube has tried on me: Instantly reload the page.

Worked, too - video appeared with no ad.

Preliminary ads on Youtube that can't be skipped is a surefire way to boost the competition. Shit, anything artistically valid is already on Vimeo anyway...

Re:You can't skip. (1)

Bigjeff5 (1143585) | more than 3 years ago | (#34412344)

I wouldn't count on that forever. It certainly doesn't work on Hulu - you just get a fresh new ad when the original would have been nearly finished already.

Re:You can't skip. (1)

Dthief (1700318) | more than 3 years ago | (#34412548)

Ya, the worst is if something crashes/f**ks up midway through a hulu video. you have to rewatch ads and then usually watch more ads to skip to where you were.

Re:You can't skip. (2)

Rary (566291) | more than 3 years ago | (#34412414)

So... in the event that the advertisement is less than five seconds in length, you can't skip them.

Having unskippable < 5 sec ads is a significant improvement over having unskippable 30+ sec ads.

YouTube has ads? (0)

Anonymous Coward | more than 3 years ago | (#34412148)

I guess AdBlockPlus blocks video ads too...

Re:YouTube has ads? (1)

Rakarra (112805) | more than 3 years ago | (#34412506)

They appear to be part of special-event or sponsored clips. I've never seen a Youtube add on a video that Joe Shmoe put up, but Crackle has a number of Married With Children episodes up (like this one [youtube.com] ) that break Youtube's normal 10-minute limit and come with unskippable ads.

What? (1)

Stratoukos (1446161) | more than 3 years ago | (#34412150)

There are ads users want to see?

Re:What? (3, Funny)

Monkeedude1212 (1560403) | more than 3 years ago | (#34412178)

Only when browsing porn. Thats the only time I've found pop ups convenient.

Re:What? (1)

MichaelSmith (789609) | more than 3 years ago | (#34412714)

It can be awkward if I have to stand up to go to a meeting.

Re:What? (1)

MobileTatsu-NJG (946591) | more than 3 years ago | (#34412236)

No but there are videos on YouTube I'd like to see. Go look up the phrase 'no free lunch'.

Re:What? (0)

Anonymous Coward | more than 3 years ago | (#34412360)

Today for lunch I ate the Google buffet, and Youtube for dessert.
My lunch was completely subsidised by the 99.9% of users who don't block adverts.

Re:What? (0)

Anonymous Coward | more than 3 years ago | (#34412374)

I pay for my lunch when the waiter comes to collect - after I have eaten it. If there is a video on youtube that I actually want to see and actually watch all the way through (boy that is a rare day!), then I will watch an ad.

Re:What? (1)

MobileTatsu-NJG (946591) | more than 3 years ago | (#34412398)

Ah, so you often go to eat somewhere, eat a partial meal, then walk out without paying?

Re:What? (1)

Dthief (1700318) | more than 3 years ago | (#34412562)

Only if I'm feeling spry

Re:What? (3, Insightful)

DragonWriter (970822) | more than 3 years ago | (#34412316)

There are ads users want to see?

Yes, there are a some ads (which ones vary from user to user) which promote products or services that a user was not previously aware of and in which the user is interested and which are, in fact, ads the user wants to see.

Heck, people voluntarily choose to watch infomercials, which are really long ads that aren't even attached to other content.

Re:What? (2)

Qzukk (229616) | more than 3 years ago | (#34412400)

Yes, there are a some ads (which ones vary from user to user) which promote products or services that a user was not previously aware of and in which the user is interested and which are, in fact, ads the user wants to see.

Not only that, but sometimes ads are pretty cool [youtube.com] .

Re:What? (1)

CaptainPatent (1087643) | more than 3 years ago | (#34412454)

Honestly, most years I watch the superbowl for the commercials (unless a team I care about actually made it.)

When the content is fresh and entertaining then yes, people will want to watch some ads. The most recent one for me that comes to mind is the Axe Clean Your Balls [youtube.com] commercial. Sure if you've seen it before, you may want to skip it, but that and similar ones (Bud, Miller Light, Geico, or other firms with good ad concepts) with fresh content may be pretty good at attracting attention.

P.S. - as a disclaimer, I'd like to mention that I don't use or represent Axe and think it's overpriced, but their ads are pretty good.

Re:What? (0)

Anonymous Coward | more than 3 years ago | (#34412500)

Funny Ads

Re:What? (1)

DrEldarion (114072) | more than 3 years ago | (#34412566)

Yes, there are tons of entertaining, informative, or otherwise positive advertising experiences. On one end, you have ultra-tailored interest-based ads ("Oh awesome, I didn't know there was a new Squaresoft RPG coming out!") and on the other end you have ads for products you don't really care about, but are fun to watch regardless. (see also: people who watch the Superbowl just for the commercials)

Re:What? (1)

geekoid (135745) | more than 3 years ago | (#34412646)

Absolutely there are.

Re:What? (0)

Anonymous Coward | more than 3 years ago | (#34412694)

Heh sometimes yes. In fact youtube is usually my first stop these days to see funny adverts. Man law ;)

However it is semi amusing I had gotten so used to adblock that I did not even realize there WERE adverts before the vids. When did they start doing that? I had my adblock shields down a few weeks ago and was like 'what in the world... AH adblock was snagging them'.

Why five seconds? (2)

SanityInAnarchy (655584) | more than 3 years ago | (#34412152)

I can tell in two seconds if it's an ad I've already seen, and in that case, forcing me to watch it again is just annoying me and wasting your bandwidth.

Re:Why five seconds? (1)

246o1 (914193) | more than 3 years ago | (#34412176)

I can tell in two seconds if it's an ad I've already seen, and in that case, forcing me to watch it again is just annoying me and wasting your bandwidth.

Same here. Also, in the other case.

Re:Why five seconds? (1)

DNS-and-BIND (461968) | more than 3 years ago | (#34412196)

Nonsense. Repetition is the soul of advertising. Here, try this: "Oscar Meyer wiener". That song just came on in your head, didn't it? Repetition works, as much as ignorant people think it doesn't work on them.

Actually, after writing this, I have "Funky Cold Medina" playing in my mind. LOL.

Re:Why five seconds? (1)

SanityInAnarchy (655584) | more than 3 years ago | (#34412424)

Here, try this: "Oscar Meyer wiener". That song just came on in your head, didn't it?

Nope, actually took a bit of thought to remember it.

Know why? Because I avoid advertising. I buy or rent DVDs, or I torrent, but I don't watch network TV. I do watch YouTube, but I avoid channels that allow video ads. I don't use a preconfigured adblock, but I do block annoying ads, and I tend to avoid sites that have interstitials.

So, force me to wait five seconds, and you won't make me memorize your little jingle or slogan. You'll make me go out of my way to avoid seeing your ad, which is likely going to end worse for you than if you just let me skip it.

Re:Why five seconds? (1)

h4rr4r (612664) | more than 3 years ago | (#34412656)

I can never remember that song. I miss out on all kinds of ads since I use netflix. I would be glad to pay for hulu if that removed the ads.

Re:Why five seconds? (1)

Bigjeff5 (1143585) | more than 3 years ago | (#34412366)

In case you always skip, five seconds allows them to grab your attention if it is a product you may be interested in.

Re:Why five seconds? (2)

im_thatoneguy (819432) | more than 3 years ago | (#34412490)

I can tell in two seconds if it's an ad I've already seen, and in that case, forcing me to watch it again is just annoying me and wasting your bandwidth.

Which is why Coca Cola has been so successful. They realized that they only needed to show someone their ads once and would hook them for life. No.. wait, that's not right..

Good idea (1)

lymond01 (314120) | more than 3 years ago | (#34412168)

While most of us would say we watch TV for the show, not for the advertisement, there are certain ads and products and movie trailers that do catch our attention. This idea of letting you choose which ads you do or don't want to see the whole of allows the marketer to target ads towards you all the better. And after 5 seconds you have all the product experience you need -- the next 25 seconds is essentially extra money an advertiser has spent on their commercial.

In fact, if we had five 5 second commercials instead of five 30 second commercials on TV, advertisers would probably save a lot of money and not lose any marketing value.

Re:Good idea (1)

CosmeticLobotamy (155360) | more than 3 years ago | (#34412228)

If networks enforced quality standards on ads and didn't repeat them each 6 times an hour, people would stop turning the channel for commercials. You could even rent out writers and production staff to make sure the final product is going to meet your standards (cheaply. You're making money on the ad, not the production. Just cover your costs). Whichever of the big 3 networks that figures that out first is going to make a trillion dollars while DVRs drive the rest out of business.

Targeting advertising (1)

TheRaven64 (641858) | more than 3 years ago | (#34412180)

Remember when Google was still new, and people said 'I don't mind their ads - they're unobtrusive, and they're often actually relevant?' I actually clicked on a few Google ads, but I haven't for several years (although I did click on one when I google'd my name, and it told me that I could buy me on eBay). I'd search for something, and there would often be an ad for someone selling whatever it was that I was interested in buying.

Today, I saw an ad at the start of a video hosted on YouTube. The ad was for IE9. Now, considering the fact that IE9 only works on Windows, and I visited it from a Mac (something quite apparent from the user agent string that my browser sent to Google), you'd have thought that it would be pretty obvious that I was not in the target market.

You'd think with the massive amount of personal information that Google is collecting about everyone that they'd be able to do a bit better than that.

Re:Targeting advertising (1)

Jah-Wren Ryel (80510) | more than 3 years ago | (#34412248)

The ad was for IE9. Now, considering the fact that IE9 only works on Windows, and I visited it from a Mac (something quite apparent from the user agent string that my browser sent to Google), you'd have thought that it would be pretty obvious that I was not in the target market.

That wasn't an ad for IE9 (MS doesn't sell IE9 per se) it was an ad for windows.
You are in the target market for that.

I started to post this as a joke and then I realized it was probably true.

Re:Targeting advertising (1)

h4rr4r (612664) | more than 3 years ago | (#34412666)

I constantly get windows 7 ads, and I only run linux. I wish I tell the advertisers to stop bothering me about products I will never use.

Actually, you're exactly the target market (1)

Rix (54095) | more than 3 years ago | (#34412284)

It wouldn't surprise me if Microsoft had specifically asked for that ad to be shown to Mac users. After all, you're a potential new customer for Windows.

Re:Targeting advertising (2)

geekoid (135745) | more than 3 years ago | (#34412676)

The target market to see IE9 ads is whomever MS determines is the target market. If it's something you don't have, wouldn't that make you the ideal candidate to advertise the product to?
You could have bootcamp, you could do virtualization, and so on.

all websites that use ads (0)

Anonymous Coward | more than 3 years ago | (#34412186)

I NEVER use any websites that place any ads in their videos... ever. I don't care how much stuff they have that I want to watch. I go find one that has no ads... wonder how many others feel and do the same thing....

Youtube has Ads? (0)

Anonymous Coward | more than 3 years ago | (#34412210)

https://addons.mozilla.org/en-US/firefox/addon/1865/

nuff said.

Not watching the ad almost as valuable as watching (5, Interesting)

The Archon V2.0 (782634) | more than 3 years ago | (#34412230)

"When a TrueView ad unit begins playing, you'll notice a five second countdown timer — as soon as that's up, you'll see an arrow that will let you skip the remainder of the ad and get back to the content you wanted to see, or you can choose to keep on watching the ad."

So at 5 seconds everyone participates in a no-opt-out survey on whether or not the ad interests them. No wonder advertisers like it! They get to sell their products to everyone for 5 seconds at a cut rate, to known-interested parties for X seconds at a normal rate, PLUS info on which ads get the most dropouts, least dropouts, and presumably WHEN they drop out.

Re:Not watching the ad almost as valuable as watch (2)

meza (414214) | more than 3 years ago | (#34412492)

And not to forget: keeping the viewer's 100% attention just so they don't miss the skip button once it appears. Forcing the viewer to interact with the ad is probably more worth than them actually watching the remaining 15s of the ad.

Re:Not watching the ad almost as valuable as watch (2)

AarghVark (772183) | more than 3 years ago | (#34412520)

I'd rather have this than a website putting up a paywall to support themselves.
I'd rather click a button to end the ad and tell someone their ad sucked, then pay for a subscription. Especially considering some videos on youtube aren't worth the bits they are stored on.

Besides, this might actually lead to halfway interesting advertisements.

Re:Not watching the ad almost as valuable as watch (1)

Lehk228 (705449) | more than 3 years ago | (#34412536)

so it's a great idea for everyone involved, advertisers are better able to produce interesting ads, and viewers spend less time viewing ads and especially less on ads that do not interest them at all.

Re:Not watching the ad almost as valuable as watch (1)

paxcoder (1222556) | more than 3 years ago | (#34412570)

Sounds great! Youtube gets money to run its servers (you don't need to pay for content), advertisers get information on how to make ads that are actually entertaining, and you still get to opt-out. Marketing isn't the problem here as it is at the core of capitalism, it's unavoidable and without it, the market would be monolithic as only monopolist brands would be used. The problem is intrusive marketing. And if they can make enjoyable ads, I'm all for it.

Re:Not watching the ad almost as valuable as watch (1)

syousef (465911) | more than 3 years ago | (#34412604)

"When a TrueView ad unit begins playing, you'll notice a five second countdown timer — as soon as that's up, you'll see an arrow that will let you skip the remainder of the ad and get back to the content you wanted to see, or you can choose to keep on watching the ad."

So at 5 seconds everyone participates in a no-opt-out survey on whether or not the ad interests them. No wonder advertisers like it! They get to sell their products to everyone for 5 seconds at a cut rate, to known-interested parties for X seconds at a normal rate, PLUS info on which ads get the most dropouts, least dropouts, and presumably WHEN they drop out.

I wouldn't mind ads nearly as much if they weren't a constant stream of brain dead insulting lies that assume I'm a moron. If you actually informed me about the product and didn't try to pretend it is the difference between being unhappy and dancing around on a beach with half naked supermodels, I might pay some attention. And while I'm whining, I wish they'd stop filling my mailbox LITERALLY every day with paper catalogs but then nickel and diming me for the cost of a filmsy thin plastic bag because they're "being green". I've actually come to resent ads. I actively avoid buying stuff I've seen advertised on the basis that I'm an idiot. The more ads and less decent programming on Youtube or any other media, the more likely I am just not to bother at all with it.

Re:Not watching the ad almost as valuable as watch (1)

Stregano (1285764) | more than 3 years ago | (#34412654)

MTV.com does this already, but you have to wait 30 seconds, and there is no rhyme or reason to which ones will be skipped. I have skipped one, and then it played another commercial right after it. I call shenanigans on the person that coded that stuff, but I am only showing an example that waiting 5 seconds is not bad if you watch YouTube. For somebody like me who needs to stop watching Nitro Circus, Viva La Bam and Rob and Big, the skip function would be nice if it was like what Youtube is going to implement

Advertisers (0)

Anonymous Coward | more than 3 years ago | (#34412250)

...OK with it?

I think not.

I wish I could skip commercials on TV (1)

bogaboga (793279) | more than 3 years ago | (#34412270)

I will certainly make use of that feature. If extended to commercial TV, the ability to skip commercials would be a boon for my television watching habit. What I do is to mute the set whenever a commercial starts or is about to start. I can even tell when it's time for one.

What also troubles me is the fact that commercials air at a louder speaker volume than the program they replace on the set. Troubling indeed. Why they do that I have no idea.

Another bad thing is that in an hour of programming, about half of that hour is covered by commercials. Sometimes, the host will say..."We'll be right back..." [commercial for 5 minutes]...then return to say just one or two sentences and alas...[another 3 minute commercial].

Insane folks...insane!

Re:I wish I could skip commercials on TV (1)

Sonny Yatsen (603655) | more than 3 years ago | (#34412302)

My friend, allow me to be the first to introduce you to DVR...

Re:I wish I could skip commercials on TV (1)

bogaboga (793279) | more than 3 years ago | (#34412388)

Oh I tried that with MythTV. I did not want to spend cash on proprietary systems. What I got mad about was the constant corruption of the MySQL database. I kept asking myself why they would not use PostgreSQL. When TV changed over to HD, I needed new hardware...so I just gave up!

Re:I wish I could skip commercials on TV (1)

h4rr4r (612664) | more than 3 years ago | (#34412680)

netflix + proprietary box. Sure that last part sucks, but no ads!

Re:I wish I could skip commercials on TV (1)

geekoid (135745) | more than 3 years ago | (#34412700)

there loud so you can hear them in the kitchen.

Some TVs have a feature the automatically ,lowers the volume. Or if you have an old school TV you can build a trivially easy circuit the cuts out the TV speaker when the gain jumps. It was the first real useful electronics thing I ever made. I was 9.

Blipvert (0)

Anonymous Coward | more than 3 years ago | (#34412282)

Surprised this story isn't already tagged blipvert.

The adds will have to have the greatest impact within the 5 second mandatory period to be effective. Basically, just shorter ads.

So we're forced to watch them for 5 seconds? (1, Insightful)

lennier (44736) | more than 3 years ago | (#34412322)

How is this "letting users" skip ads, compared to the existing Youtube popups we can close instantly?

In other news, the chocolate ration has been increased. Go Oceania!

Re:So we're forced to watch them for 5 seconds? (0)

Anonymous Coward | more than 3 years ago | (#34412696)

That's the Ministry of Content for you, comrade.

already arrived (1)

dirty_ghost (1673990) | more than 3 years ago | (#34412324)

so i will shut off ad-block to see your ad and then disable it. right. we already don't see your ad.

Re:already arrived (1)

dirty_ghost (1673990) | more than 3 years ago | (#34412390)

oh, you tube. i should read the articles occasionally before replying. but that would be less fun.

Re:already arrived (1)

Jeeeb (1141117) | more than 3 years ago | (#34412592)

oh, you tube. i should read the articles occasionally before replying. but that would be less fun.

You didn't have to read the article to know it was youtube. It says it =twice= in the article summary. It even says it in the article title, which, at least for me, is displayed in 4 different places on screen. 3 of which are visible no matter where you scroll to (window title, task bar icon, tab name)!

As usual... (1)

Mishotaki (957104) | more than 3 years ago | (#34412326)

It will fail skipping the ad or clicking that button will make it think you clicked the ad itself, opening the website of the advertiser.. or the button will simply fail working or the worst case scenario i've had too much of: only being able to see the ad, not the content itself...

Is all an option? (1)

froggymana (1896008) | more than 3 years ago | (#34412384)

from TFA "a new ad format that lets users skip over ads they aren’t interested in "

I'm not interested in any ads so can I just skip out of all the ads?

Market forces (1)

Demonantis (1340557) | more than 3 years ago | (#34412442)

Advertisers love internet ads for one reason. They are able to measure the effectiveness of the advertisements and pay for the advertising accordingly. Advertisers are going to like this because if someone isn't interested in the ad they are only paying for a five second ad instead of the minute that they would normally always have to pay for. Users like it because they can skip most of the ads so it is a win-win. The only party that loses out is Google because they won't make as much revenue, but they probably figure the increase in traffic will off set the loss. In that case its a win-win-win.

Should be a setting to avoid them entirely (0)

sycomonkey (666153) | more than 3 years ago | (#34412496)

Five seconds of ad is five seconds too many. And ads in flash video are a huge waste of bandwidth. The addons do not yet exist to block them. If they really want to give us an opt-out, it should available immediately, and it should also be available as a blanket opt-out of all advertisement as a user-configurable setting. Hopefully, if this problem becomes prevalent, work on such video-ad blocking addons will begin in earnest.

Re:Should be a setting to avoid them entirely (1)

geekoid (135745) | more than 3 years ago | (#34412722)

Also, we should all hold hands while singing love songs while everyone does work for free.

The amount of bandwidth you are talking about is tiny. It's completely irrelevant unless your bandwidth hits 100%.
That argument is becoming less and less relevant as home bandwidth increase.

For crying out loud, it's not a unreasonable trade off.

Re:Should be a setting to avoid them entirely (2)

santax (1541065) | more than 3 years ago | (#34412816)

Just write down the name of the product advertised and put it on your black-shopping-list. The only thing that will stop adds is the effect of adds. As soon as *BUY ME* will stand for won't buy you... the adds will be gone. As long as they work they will stay.

So is this going to be ads on ads (1)

TravisHein (981987) | more than 3 years ago | (#34412598)

I can't wait to see if the usual "Ads by google..." widget overlaid on the bottom of every youtube video now is also applied to these ads.

Ad-block plus (0)

Anonymous Coward | more than 3 years ago | (#34412610)

and you never see any ads on youtube... or anywhere else.

Re:Ad-block plus (0)

Anonymous Coward | more than 3 years ago | (#34412770)

There are ads on YouTube?

What ads? (0)

Anonymous Coward | more than 3 years ago | (#34412612)

I've never seen a single ads on youtube, what is this about?

Misleading summary (1)

Imagix (695350) | more than 3 years ago | (#34412616)

a new ad format that lets users skip over ads they aren't interested in

and

you'll notice a five second countdown timer

I have no choice but view the first 5 seconds. At this point I'm already getting an ad I'm not interested in. Just means that I must suffer a 5 second ad instead of a 30 second ad. It's still an ad!

In today's ad saturated environment (1)

makubesu (1910402) | more than 3 years ago | (#34412678)

I'll take this as a breath of fresh air. There are ads when I drive on the road, ads when I watch tv, ads when I read the news, ads when I visit any website, ads on my apps, ads on people's shirts, and in today's material society, many conversations degrade into advertisements about my friends new gadget. One has to wonder whether the companies are really benefiting from what they cram down our throats, or if the marketing people are telling every possible lie to keep themselves making employed (after all who should you trust less about their value than a marketing person?). As real statistics about ad watching come back to the companies, I expect companies will soon face the harsh reality that the only ones "watching" the full add, are the people who go grab some chips while it is playing.

fix endless repeats too (4, Interesting)

kharchenko (303729) | more than 3 years ago | (#34412688)

Now if only the online video providers could fix a problem where they try to show you the same ad dozens of times in a row, it may actually become bearable.

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