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Your Face Will Soon Be In Facebook Ads

CmdrTaco posted more than 3 years ago | from the my-ad-where dept.

Advertising 344

jfruhlinger writes "If you're planning on checking into Starbucks using Facebook Places, your friends may soon see your profile picture in a Facebook ad for Starbucks — and, it goes without saying, you won't be paid a dime. You can't opt out, unless, as Dan Tynan puts it, "studiously avoid clicking "Like" or checking into any place that has a six- or seven-figure ad budget." The ad will also include whatever text you use in your checkin, so Tynan suggests some judicious pranksterism ("Just checked into the Starbucks around the corner and this doppio mocha latte tastes like goat urine")."

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344 comments

Hmmm (1)

WrongSizeGlass (838941) | more than 3 years ago | (#34998920)

I'm guessing my 'grey silhouette' default picture won't do them much good?

Re:Hmmm (5, Interesting)

Austerity Empowers (669817) | more than 3 years ago | (#34999198)

Or you use a copyrighted image for fb that you don't own the copyright to (and thus couldn't have implictly given to Facebook), wait untill the lawsuits start! I think this idea won't get too far.

Re:Hmmm (4, Interesting)

kenrblan (1388237) | more than 3 years ago | (#34999268)

I like this idea. Hilarity would definitely ensue when the Target logo is shown on a Wal-Mart ad, Lowe's in Home Depot, etc. Once company could get free advertising on the competitor's dime!

Re:Hmmm (2)

shentino (1139071) | more than 3 years ago | (#34999462)

As Facebook's TOS allows them to terminate any use at any time in their sole and final discretion for any or no reason, any loopholes will be conveniently plugged by administrative fiat.

My Face (3, Insightful)

Stargoat (658863) | more than 3 years ago | (#34998932)

My Face won't. Why on earth should I care about anyone's opinion who isn't on Slashdot?

Re:My Face (1)

The MAZZTer (911996) | more than 3 years ago | (#34998966)

Don't worry, your friends and family will upload pictures of you and tag them for you so Facebook has photos of you to draw from.

Re:My Face (4, Insightful)

TheRaven64 (641858) | more than 3 years ago | (#34999190)

There's an important difference. If you upload a photograph of yourself, then you have agreed to Facebook's T&Cs, which gives them a transferable, commercial, license to use them as they wish. If you upload a photograph of someone else, this does not apply because copyright is jointly held by the person taking the photograph and the person represented.

This means that Facebook would be violating copyright for commercial purposes if they used a photograph of someone other than the person who uploaded it. The person pictured would have standing to sue them for copyright infringement. Facebook could then (potentially, depending on the T&Cs) sue the person who uploaded the photograph for uploading something without the legal right to do so, but I doubt they'd consider suing their users to be good business.

Re:My Face (3, Informative)

Anonymous Coward | more than 3 years ago | (#34999288)

copyright is jointly held by the person taking the photograph and the person represented

No it isn't. Absent a contract saying something different, the photographer owns the copyright. End of story.

Image rights are quite different and only exist in a very few jurisdictions (and not the UK, which I get the impression you're from).

Re:My Face (2)

shentino (1139071) | more than 3 years ago | (#34999486)

If you pay for the photograph, it's a work for hire that belongs to you, absent a contract saying something different.

Re:My Face (1)

gfreeman (456642) | more than 3 years ago | (#34999330)

If you upload a photograph of someone else, this does not apply because copyright is jointly held by the person taking the photograph and the person represented.

A single global copyright law? When did that happen? Methinks you are wrong on this one.

Re:My Face (1)

pixelpusher220 (529617) | more than 3 years ago | (#34999332)

You may well have reasonable points though I would doubt it.

However, none of them matter unless you have thousands of dollars burning a whole in your pocket to actually sue them. Most people don't and won't.

Re:My Face (1)

John Hasler (414242) | more than 3 years ago | (#34999334)

If you upload a photograph of someone else, this does not apply because copyright is jointly held by the person taking the photograph and the person represented.

They might get sued (and might lose) but that is not why. Being photographed does not give you any automatic rights in the copyright to the photograph.

 

Re:My Face (5, Informative)

vmxeo (173325) | more than 3 years ago | (#34999496)

Not quite. The photographer holds the copyright. People in the pictures have a right to publicity, but its considered separate from the actual copyright on the photo. Like in the Virgin Mobile case [nytimes.com], they legally had the copyright but did not have consent from the model [citmedialaw.org], aka "right to publicity".

Re:My Face (1)

TheRaven64 (641858) | more than 3 years ago | (#34999534)

Mod parent up. This is what I was thinking of, but my post is actually wrong and shouldn't be sitting at +5.

Re:My Face (1)

RabbitWho (1805112) | more than 3 years ago | (#34999002)

Right, my mom is the only person I know who uses her face on her facebook account and I think it would be really awesome to see her on a billboard or something, as would she.

Re:My Face (0)

Anonymous Coward | more than 3 years ago | (#34999100)

Let me guess, you and your friends have anime profile pictures :P

Where is Diaspora? (1)

FunkyELF (609131) | more than 3 years ago | (#34998934)

Whats the deal.... get it out there in the state its in.
The more people using it the better.
We've been waiting too long.

Re:Where is Diaspora? (0)

Anonymous Coward | more than 3 years ago | (#34998962)

They should have named it Desperate!

Re:Where is Diaspora? (4, Informative)

dominion (3153) | more than 3 years ago | (#34999240)

Appleseed is open source, distributed social networking, built on a commodity stack, and installs in a few minutes on any LAMP compatible host.

Code is available here:
http://github.com/appleseedproj/appleseed [github.com]

Appleseed has a main beta site, appleseedproject.org, and approx. 150 test nodes out in the wild. If you'd like an invite, just email invite@appleseedproject.org. It's still in beta, but new features are added regularly.

We've also been fundraising, if you'd like to donate, our fundraising ends in only 4 days, but every little bit counts:

http://www.indiegogo.com/Open-Source-Social-Networking [indiegogo.com]

Here is our roadmap for the future:

http://opensource.appleseedproject.org/roadmap/ [appleseedproject.org]

Diaspora is also available, here is their github. They are running on Ruby + Rails, and they were MongoDB based, but recently switched to MySQL.

https://github.com/diaspora/diaspora [github.com]

Or.. (4, Insightful)

js3 (319268) | more than 3 years ago | (#34998944)

You could avoid using facebook altogether.

Re:Or.. (5, Funny)

TheGratefulNet (143330) | more than 3 years ago | (#34999078)

You could avoid using facebook altogether.

hey, I like that idea. is there a button for me to press to show everyone how I feel??

(head asplodes)

Re:Or.. (1)

mcgrew (92797) | more than 3 years ago | (#34999164)

I already do, but my kids, mom*, sister, Evil-X, and nieces and nephews all use it, meaning my face might still wind up in a Starbucks ad. I might just join FaceBook to make their advertisers look foolish (the "goat urine" example in TFS).

* My dad doesn't have nor want a computer. "I went without one for eighty years and I don't need one now!"

Re:Or.. (1)

John Hasler (414242) | more than 3 years ago | (#34999384)

I already do, but my kids, mom*, sister, Evil-X, and nieces and nephews all use it, meaning my face might still wind up in a Starbucks ad.

No. They are only talking about the profile pictures, which they can reasonably assume were put there by the subjects. You could sue them if they did as you suggested and used your photo for advertising without your permission.

Re:Or.. (1)

Anonymous Coward | more than 3 years ago | (#34999218)

Or you could use it, understanding its flaws.

Kinda like how I use Slashdot when I want to find interesting tech links accompanied by comments from sad, self-important nerds who believe they're smarter than everyone else on the planet.

Now your turn. I recommend something about "bread and circuses", or maybe the "sheeple". Also highly recommended would be a rant about how you don't own a television, vote libertarian, hate Apple on principle, want to make love to Ann Rand, and think Ron Paul is your personal socioeconomic Jesus Christ.

Re:Or.. (0)

Anonymous Coward | more than 3 years ago | (#34999340)

I went down to the big top yesterday to watch the show, as I don't own a television since the last one exploded.

Papa Lazarou was in the ring with his "sheeple", people in wooly coats who made bleating noises. The audience loved it, but I wasn't impressed so I just ate my sandwich. I noticed that some fruit had sneaked into my lunch box and, suppressing a gag reflex I threw it away. Bread and circuses make a wonderful combination but I hate apples.

OK I'm half way there, but the Ayn Rand bit will require a bit more fortitude and mind bleach.

Re:Or.. (0)

Anonymous Coward | more than 3 years ago | (#34999412)

self-important nerds who believe they're smarter than everyone else on the planet

We're not smarter than everybody else, just you!

Re:Or.. (4, Insightful)

dkleinsc (563838) | more than 3 years ago | (#34999302)

The key thing to realize about Facebook is that Facebook's customers are its advertisers and partners. Facebook users and their personal information are the product.

Not that there aren't other businesses out there doing much the same thing - Google, NBC, CNN, and Fox for starters.

Thank you! (0)

Anonymous Coward | more than 3 years ago | (#34999352)

You could avoid using facebook altogether.

Pfew, thank you for telling us that! I would never have thought of that!

Here I am without a FB account, thinking to myself, "Fuck! I don't have an account and FB is going to pull this sort of shit! Fuck! WHAT AM I GOING TO DO!?!"

But, you've cleared it up for me! Don't get a Facebook account. Damn, that's sure GENIUS - I tell you! And others agree with me! Why you're already at +4 Insightful! You're the type of genius we need to point out these incredibly difficult things that us mere mortals just can't figure out for ourselves.

I salute you sir!

Re:Or.. (1)

interkin3tic (1469267) | more than 3 years ago | (#34999430)

Insightful? Right, because this exact post isn't made every single time facebook gets mentioned here on slashdot, and isn't obvious in the first place.

For the last time: there are reasons people still use facebook. There are bad things but there are also good things about it. If people are still using facebook, it isn't because they haven't realized they could stop using facebook.

Actually... (1)

Amorymeltzer (1213818) | more than 3 years ago | (#34998958)

"studiously avoid clicking "Like" or checking into any place..."

That's really quite easy. I'm doing it right now, in fact. I don't like the trend but this is silly FUD - doing nothing protects me, I have to make an effort to be used.

offtopic question (1)

JonySuede (1908576) | more than 3 years ago | (#34999200)

As an arachnophobe myself I have 4 questions for you :

When are the Red Spiders coming ?
How many of them are they ?
How big are they ?
How can we kill them ?

Re:offtopic question (0)

Anonymous Coward | more than 3 years ago | (#34999250)

The red spiders are from your anonymous glory hole encounter you had last week. Get checked out, man.

Re:Actually... (1)

_Sprocket_ (42527) | more than 3 years ago | (#34999270)

That's really quite easy. I'm doing it right now, in fact. I don't like the trend but this is silly FUD - doing nothing protects me, I have to make an effort to be used.

Defend by doing nothing. How very Zen.

Unfortunately, thanks in part to Facebook, we're seeing the emergence of a mindset that requires one to opt-out of others' get-rich-quick schemes. At some point in the future, doing nothing may no longer work. We may very well be damned if we do and damned if we don't.

Re:Actually... (1)

gfreeman (456642) | more than 3 years ago | (#34999380)

Defend by doing nothing. How very Zen.

Defend against what? What have you done to defend yourself against the recent tiger attacks? Nothing, I'll wager, and Zen has nothing to do with it.

The funny part? (1, Interesting)

Timex (11710) | more than 3 years ago | (#34998964)

The funny part about that is that if they DO use my likeness in a Starbucks advert and I find out about it, I'll make no bones telling everyone on FB how much I detest Starbucks coffee. Oddly enough, I'll drink coffee in any form except decaf and Starbucks.

Stupid Marketeering retards.

Re:The funny part? (1)

pcgfx805 (1750684) | more than 3 years ago | (#34999032)

No the funny part will be the text underneath your photo that will read "Can't get enough of that Starbucks cappuccino!", and the cappuccino mustache Photoshop'ed onto your lip.

Re:The funny part? (4, Funny)

Sponge Bath (413667) | more than 3 years ago | (#34999160)

It could be worse, such as photoshopping for hemorrhoid cream:

"Suffering from anal itching, anal ache or pain, especially while sitting? Timex recommends Cool Bung brand rectal relief!"

Re:The funny part? (0)

Anonymous Coward | more than 3 years ago | (#34999112)

Users want this feature and that is why the Marketing Dept has requested it.
We're going to make a fortune on this revolutionary marketing idea and users are going to love it!
Just because you work in IT doesn't mean you know everything!
LET US DO THE MARKETING OKAY?

Stupid Technical IT retards!

Re:The funny part? (0)

Anonymous Coward | more than 3 years ago | (#34999338)

The funny part about that is that if they DO use my likeness in a Starbucks advert and I find out about it, I'll make no bones telling everyone on FB how much I detest Starbucks coffee. Oddly enough, I'll drink coffee in any form except decaf and Starbucks.

Stupid Marketeering retards.

So, why would you say you "Like" starbucks on facebook in the first place. Furthermore, why do people use facebook? It has to be the lamest way to communicate with other human beings. Am I the only person in the world without a facebook account?

Re:The funny part? (1)

h00manist (800926) | more than 3 years ago | (#34999432)

The funny part about that is that if they DO use my likeness in a Starbucks advert and I find out about it, I'll make no bones telling everyone on FB how much I detest Starbucks coffee. Oddly enough, I'll drink coffee in any form except decaf and Starbucks.

Same here, I always avoid all large companies whenever possible. Most especially those marketing mass garbage like CrackFucks, CrackCronald's, WhenDie's, etc. Other than them I accept pretty much anything. But I most often prefer the corner spot where the owner is present.

Re:The funny part? (1)

PPH (736903) | more than 3 years ago | (#34999506)

Oddly enough, I'll drink coffee in any form except decaf and Starbucks.

Used? Or am I being redundant?

Simple solution (0)

Anonymous Coward | more than 3 years ago | (#34998976)

Don't use Facebook.

Doy?! (0)

Anonymous Coward | more than 3 years ago | (#34998998)

Of course you can opt out. Just don't use Facebook. These people act like it's a requirement of modern society to be always-on, like electricity or indoor plumbing. Either don't use it, or shut your traps.

Re:Doy?! (1)

TheGratefulNet (143330) | more than 3 years ago | (#34999102)

and if some idiot takes a pic of you and posts ABOUT you, then 'have' you then with you help from you.

this is one danger. second-hand photo posting, so to speak.

Re:Doy?! (1)

TheGratefulNet (143330) | more than 3 years ago | (#34999148)

geeze, once again in actual english (sorry, my typing is getting worse by the year..)

"and if some idiot takes a pic OF you and/or posts ABOUT you, they now 'have you' without any help directly from you."

once names and photos are 'linked' its probably impossible to unlink. again, all passively without your say-so.

Re:Doy?! (0)

Anonymous Coward | more than 3 years ago | (#34999238)

Sorry to be rude, but that isn't actual English either. There are dozens of mistakes in those three lines.

Re:Doy?! (0)

Anonymous Coward | more than 3 years ago | (#34999376)

Sorry to be rude, but that isn't actual English either. There are dozens of mistakes in those three lines.

I understood it well enough, and I can only read English.

Re:Doy?! (1)

John Hasler (414242) | more than 3 years ago | (#34999452)

If they use your photo for advertising without your permission you can sue them. They know that. That's why they will use only the profile photos (I predict that they will back down from that).

Re:Doy?! (0)

Anonymous Coward | more than 3 years ago | (#34999342)

If you don't join Facebook, you aren't going to have a profile to link the picture to, so your friend or idiot isn't going to be able to link your name to the photo unless they sign you up for an account without your knowledge or something. Your photo may be used, but your name isn't going to be on it.

Paranoia is good, but you might consider a sock-puppet account on Facebook just so you understand how it works.

Re:Doy?! (3, Insightful)

hedwards (940851) | more than 3 years ago | (#34999118)

While I agree with the sentiment, what this really demonstrates is that the expectation of privacy needs to be revised to provide some protection. It's one thing if your face ends up in an ad or in the newspaper because it was one in a crowd, and quite another when you're the only person in the picture and they used it without your expressed permission.

Fundamentally there's something wrong with a corporation as large as Starbucks being unable or unwilling to pay for models or get permission directly from the person whom they're wanting to feature.

Re:Doy?! (1)

Dunbal (464142) | more than 3 years ago | (#34999228)

There's something wrong with a corporation that charges $10 for a cup of coffee, too. This is nothing new.

Re:Doy?! (0)

Anonymous Coward | more than 3 years ago | (#34999290)

Not as much as something being wrong with a person who would pay $10 for a cup of coffee.

Re:Doy?! (0)

Anonymous Coward | more than 3 years ago | (#34999360)

There is nothing wrong with a company that charges $10 for a cup of coffee... there maybe something wrong with people who pay $10 for a cup of coffee. Though they may just have too much to spend.

Re:Doy?! (1)

Maclir (33773) | more than 3 years ago | (#34999424)

$10 for a cup of coffee???? I didn't know the warm, brown liquid that was sold at Starbucks was actually "coffee". Now, if I want a cup or warmed up, caffeinated, over sweet yak urine...

Re:Doy?! (1)

jrroche (1937546) | more than 3 years ago | (#34999472)

There's something wrong with a corporation that charges $10 for a cup of coffee, too. This is nothing new.

I'm not aware of any drink at Starbucks that costs $10 no matter what size you get, unless you keep adding extra shots until you get to $10 for the total. I'm pretty sure you'd need about 10 add-shots minimum to accomplish that.

Re:Doy?! (1)

louic (1841824) | more than 3 years ago | (#34999336)

Fundamentally there's something wrong with a corporation as large as Starbucks being unable or unwilling to pay for models or get permission directly from the person whom they're wanting to feature.

That is not the point. They want _everybody_ to feature in their ads, so your everybody's friends will think you strongly recommend starbucks (which is very unlikely if you ever had _real_ coffee or cheescake)

Re:Doy?! (1)

s.d. (33767) | more than 3 years ago | (#34999350)

Fundamentally there's something wrong with a corporation as large as Starbucks being unable or unwilling to pay for models or get permission directly from the person whom they're wanting to feature.

They don't want to pay for anonymous models. They want all your friends to know you go to Starbucks in the hopes that subconsciously it will make them more likely to go next time they want coffee -- they are using the ads as a form of reference -- "I like Starbucks, you should check it out."

As for getting your permission, you opted in to Facebook, so you gave FB permission to do whatever they want with anything you put there. While it feels more intrusive because it's your face on the screen, it's not really much different (on a technical level) than a company selling your email and contact info to affiliates.

Re:Doy?! (0)

Anonymous Coward | more than 3 years ago | (#34999442)

[...] and quite another when you're the only person in the picture and they used it without your expressed permission.

And that's exactly where you are wrong. I do not use Facebook, but IIRC, their terms of service allow them to use all the pictures you upload for any purpose (including advertising). So as soon as you signed up, you already gave permission to Facebook to use all your stuff.

I have been trying to tell this to people for a long time. In a cynical way, I actually think it's a good thing that they now start to make use of this right (I am expecting to see more). That way maybe people finally realize that they are treated like shit and quit using Facebook. Then again, they may just ignore it.

Re:Doy?! (0)

Anonymous Coward | more than 3 years ago | (#34999444)

Don't they have your express permission though? I thought that when you sign up for facebook and what not you give them all of the rights to everything you post. So you give facebook the rights to your pictures/comments/online identity, and then facebook sells that to starbucks.

Privacy? (1)

h00manist (800926) | more than 3 years ago | (#34999482)

While I agree with the sentiment, what this really demonstrates is that the expectation of privacy needs to be revised to provide some protection.

Sure, but it's not going to happen. What I think is required is, if everyone can navigate our own data, we want to navigate the data of corporate and government employees, too.

Re:Doy?! (1)

John Hasler (414242) | more than 3 years ago | (#34999488)

It's one thing if your face ends up in an ad or in the newspaper because it was one in a crowd, and quite another when you're the only person in the picture and they used it without your expressed permission.

Facebook has your express permission to so use your profile picture.

Correct first article link (1)

Anonymous Coward | more than 3 years ago | (#34999000)

Since /. editors couldn't be arsed to make sure the link worked, here's a working link [adage.com].

Oh the fun to be had (1)

whitehaint (1883260) | more than 3 years ago | (#34999038)

So if I do as they say to get my pic on an ad for Starbucks does that mean my profile pic will go up? Oh I do hope it is some computer randomly picking without human eyes checking. I got a buzz lightyear and some sexual innuendo, perfect for reminding you to get &^cked and go to Starbucks!

Think of it in a different way (2)

Ancantus (1926920) | more than 3 years ago | (#34999042)

Sense there is no doubt that they will keep doing this to anyone and everyone, just put a positive spin on it. Instead of Starbucks using your face for free advertisement, your Facebook posts are being sponsored by Starbucks! You can go trolling with Starbucks logo always adorning your posts, the ever vigilant muse of overpriced caffeinated beverages giving you credence to bid your friends to come and partake. Whats That?!? Jerry is endorsing Mc Donald's? I must head over and eat some Big Macs because my Facebook friend has a huge golden M logo right next to his face!

California Law (3, Interesting)

dmgxmichael (1219692) | more than 3 years ago | (#34999080)

Isn't this illegal in California? They have a law on the books that was lobbied into place by Hollywood, but it's vague enough to be applied to the average Joe. If so class action lawsuit in 5... 4.... 3...

Re:California Law (0)

Anonymous Coward | more than 3 years ago | (#34999256)

All FB have to do is write a little extra into the privacy statement whereby users give permission for their faces to be used for commercial purposes. Without knowing this law or being able to look it up without a USC code (is that the right way to phrase it?) I can only assume this is the case.

Re:California Law (0)

Anonymous Coward | more than 3 years ago | (#34999284)

I do not have a clue of the laws in California, however, the Facebook TOS say that they are allowed to use everything you upload for advertising purposes (without noticing/paying you for it). So I strongly suspect it is not illegal.

Re:California Law (0)

Anonymous Coward | more than 3 years ago | (#34999402)

I actually don't see how this could be considered an ad. It sounds like all they are doing is taking previous wall posts, and keeping them in the ride-side banner.

I would "like" that! (1)

Teddlet (699012) | more than 3 years ago | (#34999082)

If there was a real Starbucks ad that had some friend of mines photo and a smart ass status update about the joint I would probably hit the like button, then block that poster when they spam my feed.

Stop bashing Facebook (4, Insightful)

mr1911 (1942298) | more than 3 years ago | (#34999124)

To all those bashing Facebook saying it has no value: stop it.

Facebook is immensely valuable. No sociological study could be funded on such a scale to determine just how much crap people will put up with from a free service before they stop using the service.

But then the joke will be on those of us that value our privacy. I know too many people that would think it was fantastic having their picture used to promote Starbucks and would sell their soul to stay on Facebook.

Stop asking bashers to stop bashing Facebook (1)

JustAnotherIdiot (1980292) | more than 3 years ago | (#34999358)

Asking people to stop bashing Facebook is about as likely as asking the addicts to stop using it. But is asking someone to stop asking others to stop bashing the service likely? Stay tuned~

Well that's awesome (1)

jayhawk88 (160512) | more than 3 years ago | (#34999134)

I'm sure all my friends will be happy to know that Mark, Jason, and Princess (or Ace, Dirk, and Agatha, depending on when you were born) enjoy Boulevard Beer. Maybe I'll mix it up and see if Boxy Brown might recommend Mafia Wars or something.

Poisoning the well, social media style (1)

Sockatume (732728) | more than 3 years ago | (#34999182)

I'm reminded of when Vodafone, like so many others before it, decided to put an unedited twitter feed on its site following a hashtag for some launch or something. Usually this just leads to a lot of piss-takes but in this instance it became a nonstop expose on their £3Bn tax dodge and the subsequent slap on the wrist from a government that claimed we all had to pitch in and knuckle down to get out of the recession.

So I guess, if you see a company actually doing this, make sure anything you say about them on Facebook is pejorative.

Where's the signed model release? (1)

phil reed (626) | more than 3 years ago | (#34999224)

If Facebook or Starbucks cannot show me either a model release with my signature on it, or a place where I specifically authorized the use of my image in advertising, then if my picture appears in a Starbucks ad somebody will be looking at a pretty significant lawsuit.

Re:Where's the signed model release? (0)

Anonymous Coward | more than 3 years ago | (#34999348)

I take it you haven't had your legal team explain the FB service terms you agreed to.

Re:Where's the signed model release? (1)

SnarfQuest (469614) | more than 3 years ago | (#34999400)

Did you happen to click through a legal document, like most people do with software installs? Not having a facebook page, I don't know what they do, but you may have legally signed away all of your rights in this case.

Re:Where's the signed model release? (1)

VortexCortex (1117377) | more than 3 years ago | (#34999440)

It's in the Facebook terms of service that you agreed to by using Facebook [facebook.com]

2. Sharing Your Content and Information

You own all of the content and information you post on Facebook, and you can control how it is shared through your privacy and application settings. In addition:

1. For content that is covered by intellectual property rights, like photos and videos ("IP content"), you specifically give us the following permission, subject to your privacy and application settings: you grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post on or in connection with Facebook ("IP License"). This IP License ends when you delete your IP content or your account unless your content has been shared with others, and they have not deleted it.

2. When you delete IP content, it is deleted in a manner similar to emptying the recycle bin on a computer. However, you understand that removed content may persist in backup copies for a reasonable period of time (but will not be available to others).

I've yet to determine if "any IP content that you post on or in conjunction with Facebook" applies to IP posted to my own website on pages that include a Facebook "like" button...

Also, the "IP License ends when you delete your IP content or your account unless your content has been shared with others, and they have not deleted it." Seeing as it's not enough for you to delete anything it must also be deleted by everyone you shared the info with too, and even after deleting, you agree that it's not deleted, just in a recycle bin -- It's effectively impossible to remove your images and/or other IP.

No problem (0)

Anonymous Coward | more than 3 years ago | (#34999230)

Just use some prison mugshots

Not entirely new (0)

Anonymous Coward | more than 3 years ago | (#34999244)

Facebook has already been using uploaded pictures for ads. I suppose the new thing here is that they will use your face to advertise stuff to your friends. imho, this is horrendous. Hopefully crap like this will make more people defect from FB.

Whew, good thing I wont be in the ads. (0)

Anonymous Coward | more than 3 years ago | (#34999246)

I never posted my face on facebook. :)

Instead, post a picture that is.... well, very questionable for a starbucks ad. :)

personality rights? (1)

vmxeo (173325) | more than 3 years ago | (#34999292)

Funny, I thought the law was quite clear about needing explicit permission to use one's likeness for advertising. I believe it's referred to as personality rights [wikipedia.org], or more specifically in the US, right to publicity [citmedialaw.org]. Failure to do so can result in a lawsuit for invasion of privacy through misappropriation of name or likeness and/or violation of the right of publicity.

Though I'm sure FB is already prepared to update its terms of use to allow this kind of use, no doubt by dangling useless "Facebook credits" in front of the users to get them to sign...

(IANAL, but have worked enough with commercial photography to know you always need a release for this kind of use in advertising)

They would sell the shit out of coffee.. (0)

Anonymous Coward | more than 3 years ago | (#34999374)

I'm gorgeous! I've been saving my face for a cause/product i deem worthy/profitable enough.. I'm not ready to saturate the market!

The way the Matrix redefined movies, my face would redefine beauty... man.. they better be careful.

You use your own pictures? (1)

trollertron3000 (1940942) | more than 3 years ago | (#34999448)

You put your own picture up as your avatar?

What a fucking noob thing to do. Slap the shit out of yourself!

Okay let me help. Log out of your profile. Now go make another one under the name Turd Ferguson. Post stupid picture as your avatar. Friend your real friends. Now you can relax because you're no longer a damn fool.

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