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Black Eyed Peas Member Joins Intel As Director

samzenpus posted more than 3 years ago | from the let's-leap-ahead-in-here dept.

Intel 188

siliconbits writes "According to ITProPortal: 'Semiconductor giant Intel has announced that it has hired music artist Will.i.am as Director of Creative Innovation, which is a new post as far as we know. Will.i.am is one third of the popular music group, the Black Eyed Peas, and emulates the like of Lady Gaga, who is partnering with Polaroid to produce some groovy products.'"

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188 comments

innovation? (1, Funny)

Anonymous Coward | more than 3 years ago | (#35013890)

well he's about as un-innovative as musicians get so this should be funny.

Re:innovation? (4, Funny)

interkin3tic (1469267) | more than 3 years ago | (#35014162)

AC's statement is both true and factual. Will.i.am is one of the least innovative musicians. On a scale of "one" to "Room temperature superconductor breast implants", he's just below "farmville". Most musicians are at least "spork" level.

They would have been better off even with Michael Bolton, who is at about the level of "Mach 3 razor with lubricating strip."

Re:innovation? (2)

cayenne8 (626475) | more than 3 years ago | (#35014350)

Hey...if they'd at least gotten that chick (Fergie?)...they'd have at least gotten someone they could put in ads for people to enjoy looking at....

Re:innovation? (1)

c (8461) | more than 3 years ago | (#35014478)

Whoooaaaahhhh... This is Slashdot. You need to do that over, this time using car analogies.

You may, however, keep the "Room temperature superconductor breast implants" in your analogy. Those are going to be a firm 11 in any scale schema.

Re:innovation? (1)

Dogtanian (588974) | more than 3 years ago | (#35014996)

AC's statement is both true and factual. Will.i.am is one of the least innovative musicians. On a scale of "one" to "Room temperature superconductor breast implants", he's just below "farmville". Most musicians are at least "spork" level.

That and the fact that I (and I hope anyone else with half a brain) twigged that this was a blatant publicity stunt and that Mr. I.am's (*) new job would be some important-sounding but obviously meaningless and figureheaded position when I'd read as far as...

'Semiconductor giant Intel has announced that it has hired music artist Will.i.am as

...only to be confirmed...

Director of Creative Innovation

Uh, yeah.

which is a new post as far as we know

Yeah, I'll bet. Guess from that subtle jibe that "IT Pro Portal" were thinking along the same lines...

(*) That's another giveaway, Mr Iams is obviously already too busy running his pet food company to work at Intel ;-)

Re:innovation? (1)

theaveng (1243528) | more than 3 years ago | (#35014184)

Why do you call him un-innovative? Just because you don't like their computerized music?

I don't have any of their albums, but they've produced a lot of fun singles over the last ten years. Last year they had the #1 single in the USA (Boom Boom Pow) and #3 in Europe's 2010 chart (Meet Me Halfway). Both good songs.

Re:innovation? (1)

daedae (1089329) | more than 3 years ago | (#35014260)

Nevermind the fact that I loathed "Boom Boom Pow," a #1 pop single just means appealing to the lowest common denominator and doesn't say anything about creative merit. And I'm willing to claim a lack of creative merit on that song. I don't know if dumbing it down is the appropriate direction for a high-tech company to take.

Re:innovation? (3, Interesting)

theaveng (1243528) | more than 3 years ago | (#35014346)

That's what critics used to say about Charles Dickens #1 selling books (talentless hack appealing to working class commoners) (i.e.lowest common denominator). Just because something goes to or near the top doesn't automatically mean it's junk either.

Anyway I like Boom Boom Pow for what it is: A 4 minute long computer song akin to what I used to listen to on my old 8 and 16 bit machines.

Re:innovation? (0)

Anonymous Coward | more than 3 years ago | (#35014268)

to answer your question

Gotta get-get, gotta get-get
Gotta get-get, gotta g-g-g-get-get-get, get-get

Boom boom boom, gotta get-get
Boom boom boom, gotta get-get
Boom boom boom, gotta get-get
Boom boom boom, gotta get-get

Boom boom boom, now
Boom boom boom, now
Boom boom pow
Boom boom

Yo, I got that hit that beat the block
You can get that bass overload
I got the that rock and roll
That future flow

That digital spit
Next level visual shit
I got that boom boom pow
How the beat bang, boom boom pow

I like that boom boom pow
Them chickens jackin' my style
They try copy my swagger
I'm on that next shit now

I'm so 3008
You so 2000 and late
I got that boom, boom, boom
That future boom, boom, boom
Let me get it now

Boom boom boom, gotta get-get
Boom boom boom, gotta get-get
Boom boom boom, gotta get-get
Boom boom boom, gotta get-get

Boom boom boom, now
Boom boom boom, now
Boom boom pow
Boom boom pow

Re:innovation? (1)

BinarySolo (1951210) | more than 3 years ago | (#35014368)

Why do you call him un-innovative? Just because you don't like their computerized music?

I don't have any of their albums, but they've produced a lot of fun singles over the last ten years. Last year they had the #1 single in the USA (Boom Boom Pow) and #3 in Europe's 2010 chart (Meet Me Halfway). Both good songs.

Just because they're popular doesn't make them innovative or good. Actually I've always found will.i.am's music to be very frustrating. He occasionally comes out with good songs that have actual substance such as "Where Is The Love" or "A Dream" (http://www.youtube.com/watch?v=XBa55sDTIiA). Then he turns around and gives us some mindnumbingly banal song like "My Humps".

Re:innovation? (1)

Peeteriz (821290) | more than 3 years ago | (#35014666)

If there is any correlation between top singles and innovation, it is negative - in order to reach the most, most mass market, innovation in songs is suppressed and conformity favored.
For any artist, Black Eyed Peas included, their most innovative songs reach lower results in the charts than their non-innovative songs - marketing to the mainstream simply doesn't work any other way.

Intel wants to be Apple (5, Funny)

Fnkmaster (89084) | more than 3 years ago | (#35013902)

They don't have a Steve Jobs, so they figured, hey, what the fuck, the Black Eyed Peas know more about "cool" than our engineers do.

Sigh.

Re:Intel wants to be Apple (0)

Anonymous Coward | more than 3 years ago | (#35014024)

...the Black Eyed Peas know more about "cool" than our engineers do.

Clearly you, or the people at Intel, haven't listened to the Black Eyed Peas.

Re:Intel wants to be Apple (0)

Anonymous Coward | more than 3 years ago | (#35014044)

...the Black Eyed Peas know more about "cool" than our engineers do.

Clearly you, or the people at Intel, haven't listened to the Black Eyed Peas.

Can you say... "whoosh" ?

Toshiba commercial (1)

vlueboy (1799360) | more than 3 years ago | (#35014740)

Clearly you, or the people at Intel, haven't listened to the Black Eyed Peas.

*Sigh*
Even in the language spoken, there are some pros and cons to every non-technical persons technical venture :)
Check this short TV ad in the latest coop [youtube.com] between Toshiba USA and rapper T-Pain.

The end result? I'll get in line to buy that "Megagigabyte" hexacore product with his face on it, whenever it's ready.

Re:Intel wants to be Apple (2, Interesting)

Sponge Bath (413667) | more than 3 years ago | (#35014196)

Will.i.am *is* Steve Jobs undercover. You don't buy that bit about medical leave, do you?

Re:Intel wants to be Apple (4, Funny)

enter to exit (1049190) | more than 3 years ago | (#35014218)

Judging by my CPU temp, i don't doubt it.....

Re:Intel wants to be Apple (1)

Anonymous Coward | more than 3 years ago | (#35014938)

Judging by my CPU temp, i don't doubt it.....

You're probably holding it wrong.

Re:Intel wants to be Apple (1)

pla (258480) | more than 3 years ago | (#35015046)

They don't have a Steve Jobs, so they figured, hey, what the fuck, the Black Eyed Peas know more about "cool" than our engineers do.

Ever gone to an Intel-hosted party? Trust me, they know "cool".

MULTIPLE 3d Doom 2 rigs (back when that actually meant something), an open bar, live BattleBots (also back when that meant something)... Those mofos can party.


ps - Dear Slashdot - GIVE ME BACK ITALICS!

Nice one (0)

Anonymous Coward | more than 3 years ago | (#35013942)

In other news, Snoop Dog joins the Raytheon board of directors. It reads like a joke to me...

Re:Nice one (1)

mini me (132455) | more than 3 years ago | (#35014028)

It reads like a joke to me...

I had to look at the calendar to ensure that today was, in fact, not April 1st.

Saw this the other day. (4, Funny)

Steauengeglase (512315) | more than 3 years ago | (#35013956)

I don't want to call out anyone at the event, but one reporter noted during the conference call, that almost everyone in the room was fighting to hold back the laughter. Will.i.am and Intel seem to be the only ones missing the joke.

Fortunately we have T-Pain: http://www.youtube.com/watch?v=b4T3a1xDT3U [youtube.com]

Re:Saw this the other day. (1)

Stregano (1285764) | more than 3 years ago | (#35014706)

YouTube is blocked at Work, but that is Pure win. Seriously, if AMD goes this route, somebody is getting smacked, and it is not me. AMD Phenom 2 x8 Kanye West Edition. Yeah, I will start using TI calculators and nothing else and get into another hobby, because I do not like celebrities dipping into my pie. Let me be a secluded nerd and stop trying to make what I do cool, please

4 Members (4, Informative)

swanzilla (1458281) | more than 3 years ago | (#35013960)

The Black Eyed Peas added Fergie to the mix a few years ago. They were a legitimate hip hop group back in the late 90s...before Fergie and her lovely lady lumps came along.

Re:4 Members (1)

Obyron (615547) | more than 3 years ago | (#35014006)

It's worse than that. Even before Fergie, they had Kim Hill. The band has been a quartet for at least 15 years, including basically all of the creative output they're known for by the general public. Fergie's been in BEP for 9 years now. It's not like this is a recent development.

Re:4 Members (1)

Izeickl (529058) | more than 3 years ago | (#35014134)

I dunno, I think the lot of them saw that if they changed their style they made a lot more money...Wouldnt just blame Fergie..Theres deff a certain formula that seems to be getting followed with a lot of todays hit songs.

Re:4 Members (1)

Anonymous Coward | more than 3 years ago | (#35014824)

Just goes to show the level of sexism out there in Nerdland. Unless it was Will.I.Am they forgot about?

Intel stock (1)

Anonymous Coward | more than 3 years ago | (#35013968)

Sell sell sell.

Music Producers push the technology (5, Funny)

DontLickJesus (1141027) | more than 3 years ago | (#35013970)

As a developer I applaud this move. I know many producers who really push the limits of their tech, I'm sure his input will be on the high-end side of what most developers would consider consultation with end users. While his music may not be nearly as innovative as someone like Trent Reznor, I can see the relationship being mutually beneficial. Also, music theory can really help developers when understanding multi-threaded or parallel architecture.

Give it a chance, something really good could come of this.

Re:Music Producers push the technology (0)

Anonymous Coward | more than 3 years ago | (#35014016)

That sir was pure frontier gibberish!

Re:Music Producers push the technology (0)

Anonymous Coward | more than 3 years ago | (#35014048)

Trent Reznor's music wasn't so much innovative as it was more commercially viable than some of the much better industrial music that he emulated.

Re:Music Producers push the technology (0)

Anonymous Coward | more than 3 years ago | (#35014580)

Including bands that... well... you've never heard of them anyway. Even Trent Reznor doesn't describe his own music as industrial. Get over it.

Re:Music Producers push the technology (1)

rudy_wayne (414635) | more than 3 years ago | (#35014104)

Give it a chance, something really good could come of this.

An article about this at ZDNet points out the following:

"will.i.am isn’t going to be donning on a bunny suit and start clocking into Intel’s fab -- No, will.i.am is there to act as a conduit between Intel and the gadget-buying masses who don’t know or care about who made the silicon inside their newest love affair. Just as fans will flock out to buy Polaroid cameras, thinking that Lady Gaga had something to do with it (in case you’re not keeping up with things, Lady Gaga is Polaroid’s “Creative Director), fans will be on the lookout for the Intel brand when buying PCs and so on."

Re:Music Producers push the technology (1)

hguorbray (967940) | more than 3 years ago | (#35014106)

Also, how can you possible compare him to Lady Ga Ga, Will I Am is a technologist and a talented producer as well as a great performer -check out his 'money' for instance http://www.youtube.com/watch?v=f6RVoiyhihs
The Polaroid Lady Ga Ga move is as lame as the Fergie and Gwen Stefani branding that HP did 7-8 years ago

-I'm just sayin' -Hey -preview is a lot faster now -GOOD JOB :-)

Re:Music Producers push the technology (0)

Anonymous Coward | more than 3 years ago | (#35014442)

If I'm not mistaken, their major hits were produced by David Guetta, a French electronic music DJ/producer.

Re:Music Producers push the technology (0)

cayenne8 (626475) | more than 3 years ago | (#35014386)

"Also, music theory..."

Well, there's your problem. Remember the words "Rap" and "Music" are mutually exclusive terms...kinda like Military Intelligence, they just don't go together!!!

Re:Music Producers push the technology (2)

igreaterthanu (1942456) | more than 3 years ago | (#35014428)

I'm sure his input will be on the high-end side of what most developers would consider consultation with end users

Intel doesn't even make consumer products though. Companies such as HP, Dell, Toshiba, etc. OEMs buy Intel's parts (and some other parts) and make a consumer product (a computer). I can understand OEMs wanting to be "cool", but Intel? Really?

How many people are going to buy AMD CPUs because AMD is cooler than Intel? Do people who care about "cool" even know the difference? I'm sure that people who know about CPUs care about two things. Speed and Price.

Who knows (4, Interesting)

jeffliott (1558799) | more than 3 years ago | (#35014012)

I am a firm believer that new/different eyes working with experienced professionals often results in cool things happening. Every coder has had that experience when you are explaining to your buddy some code, and one of those "stupid" questions they ask gives you new insight or perspective.

Was no one with wit or talent available? (1, Interesting)

slaker (53818) | more than 3 years ago | (#35014036)

See subject.

Re:Was no one with wit or talent available? (1)

afidel (530433) | more than 3 years ago | (#35014310)

will i am is a talented producer [wikipedia.org], he's taken on some flops but he has way more platinum than most in the business.

Re:Was no one with wit or talent available? (0)

slaker (53818) | more than 3 years ago | (#35014396)

I'm utterly unconvinced that "talented" is an appellation I would apply anyone involved in the production of modern popular music.

Re:Was no one with wit or talent available? (1)

ShieldW0lf (601553) | more than 3 years ago | (#35014574)

He's good at moving money around. The Black Eye Peas sucked up lots of juice from the local economy when they come into my town... most of which came from corrupt politicians and shady back room deals rather than from people who actually care to hear their music.

How embarrassing. (0)

jcr (53032) | more than 3 years ago | (#35014038)

I don't know what in the world Intel's thinking here. If you want to get media attention, you hire a celeb to do some commercials.

-jcr

Re:How embarrassing. (1)

Anonymous Coward | more than 3 years ago | (#35014174)

er, that's what they just did...

Lady Gaga, who is partnering with Polaroid (3, Insightful)

The Grim Reefer2 (1195989) | more than 3 years ago | (#35014042)

"Lady Gaga, who is partnering with Polaroid to produce some groovy products"

I can't wait to get a Polaroid instant meat camera.

Re:Lady Gaga, who is partnering with Polaroid (0)

Anonymous Coward | more than 3 years ago | (#35014070)

I bet Lady Gaga smells like a truck driver.

Re:Lady Gaga, who is partnering with Polaroid (1)

msauve (701917) | more than 3 years ago | (#35014176)

"emulates the like of Lady Gaga"

Is there a new release of QEMU/KVM I haven't heard of? Probably not. This seems to be a commercial thing, so more likely VMWare.

Intel using celebs now? (0)

Anonymous Coward | more than 3 years ago | (#35014050)

Hmm...first SNSD in Korea doing ads for Intel, now this.....is intel nervous about something these days?

Dangerous job (5, Funny)

Rosco P. Coltrane (209368) | more than 3 years ago | (#35014110)

The Slashdot blurb says: "Will.i.am is one third of the popular music group"
but TFA says: "Will.i.am is one quarter of the popular music group"

Gee, only hours into the job, and Will.i.am has already fallen victim to the Intel floating point bug...

Re:Dangerous job (0)

Anonymous Coward | more than 3 years ago | (#35014292)

The Slashdot blurb says: "Will.i.am is one third of the popular music group"
but TFA says: "Will.i.am is one quarter of the popular music group"

Gee, only hours into the job, and Will.i.am has already fallen victim to the Intel floating point bug...

Never mind that, there appears to be a horrible bug that causes the letter 'd' to vanish from article titles! Oh noes!

Useless job... (5, Insightful)

definate (876684) | more than 3 years ago | (#35014118)

I work for a company that has done a similar thing. Basically, here's what happens. You choose a celebrity which you want to be associated with. They perform a useless job, with some official sounding title. This then allows the company to say person X is with us. We then *might* get them to be apart of some ad campaigns, some marketing, and similar. Basically, anything that they couldn't fuck up too much, and that we could discard at a moments notice.

We have had "Director of Brand Engineering", "VP of Creative Development" and many other titles for these positions.

It doesn't mean shit, besides "Intel thinks Sam.I.Am is someone they want to associate their brand with".

EoS (End of Story)

Re:Useless job... (5, Insightful)

rudy_wayne (414635) | more than 3 years ago | (#35014206)

Basically, here's what happens. You choose a celebrity which you want to be associated with. They perform a useless job, with some official sounding title. This then allows the company to say person X is with us. We then *might* get them to be apart of some ad campaigns, some marketing, and similar. Basically, anything that they couldn't fuck up too much, and that we could discard at a moments notice.

We have had "Director of Brand Engineering", "VP of Creative Development" and many other titles for these positions.

It doesn't mean shit, besides "Intel thinks Sam.I.Am is someone they want to associate their brand with".

EoS (End of Story)

Sort of like when Linus Torvalds was hired by Transmeta

Re:Useless job... (1)

Bassman59 (519820) | more than 3 years ago | (#35014460)

Basically, here's what happens. You choose a celebrity which you want to be associated with. They perform a useless job, with some official sounding title. This then allows the company to say person X is with us. We then *might* get them to be apart of some ad campaigns, some marketing, and similar. Basically, anything that they couldn't fuck up too much, and that we could discard at a moments notice.

We have had "Director of Brand Engineering", "VP of Creative Development" and many other titles for these positions.

It doesn't mean shit, besides "Intel thinks Sam.I.Am is someone they want to associate their brand with".

EoS (End of Story)

Sort of like when Linus Torvalds was hired by Transmeta

Wish I had mod points ...

Re:Useless job... (1, Funny)

definate (876684) | more than 3 years ago | (#35014516)

I got mod points, but now can't use them, because I've commented on this article.

Blast!

Re:Useless job... (0)

Anonymous Coward | more than 3 years ago | (#35014468)

No, nothing like that. What a jerk.

"Director of Creative Innovation" (1)

countertrolling (1585477) | more than 3 years ago | (#35014126)

Apple's "Global security"... ?? Please! Just try to tell me that private industry is any less bureaucratic than the government... An "idle" position if there ever was one.

One Third? (1)

severoon (536737) | more than 3 years ago | (#35014146)

From TFA: "Will.i.am is one third of the popular music group, the Black Eyed Peas..."

It may have continued: "Fergie makes up one-half of the group, leaving Taboo and apl.de.ap, who together comprise just one-sixth of BEP."

I love it when we get a knowledgeable, well-informed write-up on the topic. :-)

Re:One Third? (3, Funny)

adamofgreyskull (640712) | more than 3 years ago | (#35014810)

Ah, but you're thinking: "One third...by number of contributors".

It could be also: "one third by creative input" or "one third by mass" :)

Ob. Jack Bauer. (0)

Anonymous Coward | more than 3 years ago | (#35014224)

The Black Eyes Peas used to be known only as The Peas before Jack Bauer heard their music.

You mean he doesn't make them personally? (0)

Anonymous Coward | more than 3 years ago | (#35014238)

Excellent, more people I don't care about telling me why their product is so much better than it was yesterday... The worst part is, I bet it will work on a lot of people who just just think, "Well, he makes good music, so he must be even better at making semiconductors!".

time to lock up and go home (4, Insightful)

Thud457 (234763) | more than 3 years ago | (#35014308)

well, this country's officially over.

We smashed the NAZIs, put a man on the moon and destroyed the commies. Now our companies are reduced to hiring "celeberties" for glitz because they can't build a decent flying car.

This is all your fault, you let the mouthbreathing facebook hoard elect Sarah Palin as president on American Idol when you should have insisted that we deal with issues of substance .


hell, things have devolved so much /. can't even render simple <i> tags.

Re:time to lock up and go home (0)

boguslinks (1117203) | more than 3 years ago | (#35014480)

you let the mouthbreathing facebook hoard elect Sarah Palin as president on American Idol

I think you meant to refer to the horde of people not as intelligent as yourself, not the hoard. But point taken.

Re:time to lock up and go home (0)

Anonymous Coward | more than 3 years ago | (#35014638)

Sir, I can not let pass what you just said. This great country HAS invented flying cars more than a century ago now. They are called planes.

Re:time to lock up and go home (1)

DigiShaman (671371) | more than 3 years ago | (#35014734)

The Age of Enlightenment has long since been over. It's only going to get worse. Eventually, the world will turn into one giant cluster to something that resembles the Lord of the Flies. And that's just shortly before we nuke ourselves into smithereens.

Good luck.

Re:time to lock up and go home (1)

oldmac31310 (1845668) | more than 3 years ago | (#35014988)

it's 'horde' by the way. But humourous as your comment may be there is truth in it. The Nazis just loved to fraternize with the celebrities of their day - and they were all about corporate power.

People in the place ... (1)

f8l_0e (775982) | more than 3 years ago | (#35014362)

if you wanna get dowwwwn ... install a Sandy Bridge in there .. Will.I.Am drop the price now !!!!

Boom boom pow (0)

Anonymous Coward | more than 3 years ago | (#35014388)

"boom boom pow" is what happens when you hire Sarah Palin to head NASA.

Great, even more "winner takes all" (5, Interesting)

PeterM from Berkeley (15510) | more than 3 years ago | (#35014410)

If y'all haven't noticed, our planet is moving ever more to a "winner takes all" model of success. If you're successful, because of globalization and mass media, you get riches beyond imagination.

If you're not, you get to subsist on little to nothing. This is just another example of how the "winners" cash in, again, excluding the majority of us.

It's not enough that relatively few people now dominate the entertainment industry--it used to be that local people could make a living entertaining other locals because all entertainment wasn't provided by a small group of global celebrities. (Now very few locals can scratch out a living providing entertainment.)

NOW the entertainment moguls are getting the "creative" spots too.

How long, in this winner-takes-all world, until the majority of us are slaves with no means of earning an income, either starving or ekeing out a living by serving the whims of the elite?

--PM

Re:Great, even more "winner takes all" (4, Interesting)

GodfatherofSoul (174979) | more than 3 years ago | (#35014648)

I wouldn't say your opinion is so universal, but I'll give another example to support it. Look at indie film festivals like Cannes and Sundance. They used to be great outlets for puny budget films and artistic projects. Now, the megacompanies have taken them over and turned them into sales conventions for mainstream films (maybe I'm exaggerating OK). You can barely see the Requiem for a Dream posters with the ginormous 50 foot Shrek III banner blocking out the sun.

Re:Great, even more "winner takes all" (0)

DigiShaman (671371) | more than 3 years ago | (#35014786)

Seven deadly sins for a reason. We shouldn't sin.

Lust
Gluttony
Greed
Sloth
Wrath
Envy
Pride

Trying to be a consumer products company (1)

Animats (122034) | more than 3 years ago | (#35014444)

Intel has this strange desire to be a consumer products company, even though they don't sell any consumer products. Yet, the "Intel Inside" campaign was a huge success. Now we'll probably hear something like "Intel - It Just Sounds Better".

Bullshit like that works for Monster Cable: "Any Ethernet cable can deliver Web content. However, HD video, digital music, multiplayer games played on your computer or game console, and digital media players demand the fastest connection possible. Monster® Advanced(TM) High Speed Ethernet delivers blazing fast CAT 6 speed up to10 Gbps, so your home entertainment network will be future ready for even higher definition movies, music, and games." Yes, that's for an Ethernet cable. [monstercable.com]

Re:Trying to be a consumer products company (1)

Locke2005 (849178) | more than 3 years ago | (#35014674)

Monster Cable is missing out on a lucrative opportunity -- their customer list of people stupid enough to pay big bucks for crap like this would be worth a FORTUNE to most other companies!

INTC up on this? (0)

Anonymous Coward | more than 3 years ago | (#35014464)

i wonder how shareholders will reward the company for this move?

April F.. Wait! What? (0)

Anonymous Coward | more than 3 years ago | (#35014474)

Its not April 1st yet...

It's the End of the World as We Know It (0)

Anonymous Coward | more than 3 years ago | (#35014596)

... and I don't feel fine.

Really? Are you sure? (0)

Anonymous Coward | more than 3 years ago | (#35014600)

Wait, Will.i.am emulates Lady Gaga? I thought he became popular long before her...

Re:Really? Are you sure? (1)

Galestar (1473827) | more than 3 years ago | (#35014962)

This just in: slashdot editors are clueless.

What the article says:

Will.i.am is one quarter of the popular music group, the Black Eyed Peas, and joins the like of Lady Gaga, who has taken a similar role at Polaroid to produce some groovy products.

What slashdot "quotes" the article as saying:

Will.i.am is one third of the popular music group, the Black Eyed Peas, and emulates the like of Lady Gaga, who is partnering with Polaroid to produce some groovy products.

To me, these are quite different, as I had the same reaction as you did when I read the summary. Either the slashdot editors messed up, or the article has since been edited.

Re:Really? Are you sure? (1)

Galestar (1473827) | more than 3 years ago | (#35014992)

I also just noticed, in my own copy-paste from both sources above several other differences in the two. Lets see how many differences we can spot.

1. Obviously, the one we're already pointed out: "joins" vs "emulates"
2. "one quarter of" vs "one third of"
3. "who has taken on a similar role at Polaroid" vs "who is partnering with Polaroid"

Any others? Remember, this is just ONE sentence.

You can already picture the new marketing campaign (1)

evil_marty (855218) | more than 3 years ago | (#35014680)

You can already picture the new marketing campaign "The new Intel is retarded!"

Maaaaan! (1)

oldmac31310 (1845668) | more than 3 years ago | (#35014958)

Those cats at Polaroid and Intel are so hip to the groove! Far out baby! I'm just jealous. They didn't even ask me...sulk...this is ageism! I object!
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