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Apple Deemed Top of Movie Product Placement Charts

samzenpus posted more than 3 years ago | from the getting-your-name-out-there dept.

Advertising 321

adeelarshad82 writes "Apple was deemed top of the product placement charts last week after getting its computers, iPads, iPods and other items featured in 30 percent of the top movies at the U.S. box office in 2010. Apple had roles in movies last year ranging from 'Kick Ass' to 'The Other Guys' and 'Toy Story 3.' The strategy is obviously not a new one for Apple; they've had successful product placements in a number of TV Shows and movies over the last three decades like 'Star Trek IV,' 'Batman & Robin' and 'Dexter.'"

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LOL (0)

JismTroll (588456) | more than 3 years ago | (#35333984)

Batman & Robin is not a good product placement!

Re:LOL (0)

Anonymous Coward | more than 3 years ago | (#35333988)

Better than slashdot.

Re:LOL (1)

MichaelKristopeit342 (1967640) | more than 3 years ago | (#35334376)

slashdot = stagnated

And it's fucking irritating (1, Insightful)

santax (1541065) | more than 3 years ago | (#35333986)

Really. Take your stuff for the lesser-brain-evolved people from my screen. If I want to watch a commercial for an overpriced product that will make sure I'm in a vendorlock I go to youtube and watch that commercial. Funny enough, I never had the wish to do so. So take your shitty commercials for your shitty products out of my great movies. *wow that feels good, I guess it was bothering me.*

Re:And it's fucking irritating (1)

Anonymous Coward | more than 3 years ago | (#35334026)

I suspect you'll get a troll for that, but I have to agree. It's pretty irritating that "the real World" is apparently filled with Apple tat at every turn. Alright, alright, they've paid a fortune to look trendy, I get it, but please - enough? I love House, but seeing every computer in the World as a Mac just turns my stomach a little. Well, a lot.

Re:And it's fucking irritating (4, Insightful)

Anonymous Coward | more than 3 years ago | (#35334080)

I disagree. I love this advert supported revenue model that hollywood uses.
It means I dont have to feel bad for bittorrenting their crap if they still get income 6 other ways.

Re:And it's fucking irritating (1)

santax (1541065) | more than 3 years ago | (#35334116)

That is a very interesting point of view. But, being Dutch it is legal for me to download movies. Still, very interesting.

Re:And it's fucking irritating (5, Insightful)

Antisyzygy (1495469) | more than 3 years ago | (#35334174)

You will feel better to know that even if a movie makes millions they somehow end up breaking even or posting a loss due to creative accounting, and thus they are rarely taxed as much as they should be.

Re:And it's fucking irritating (0)

Anonymous Coward | more than 3 years ago | (#35334584)

Thats why I said 6 other ways.

Re:And it's fucking irritating (1)

Anonymous Coward | more than 3 years ago | (#35334608)

Revenue gets shuttled off to other people and companies as expenses, but those other people and companies pay taxes.

Re:And it's fucking irritating (5, Insightful)

geogob (569250) | more than 3 years ago | (#35334132)

I don't know in which world you live, but in the world here, I see Apple products quite often (especially ipods and iphones, but lots of laptops as well). I'd have almost go as far as to say the "product placement" rate of Apple products in movies and TV-series is not that far of of reality. In my world, about half the people I know that have laptops, have Apple Laptops... in films, about half the laptops are Dell and the other half Apple. Sounds right (at least for the Apple part).

Of course, my world is probably different than yours because of the type of work we do, because our social circles are different, because, because, because...
But most importantly, in my world, no one cares enough about this to be distracted of a good (or bad) movie or TV-series because someone is using a mac instead of a PC or is drinking Pepsi instead of water.

Especially if the thing in question is mostly used as a prop... who care. Some times, they really rub it in and put totally awkward angles in just to place a product. There, I would agree that the placement is killing the art. But most of the time, it flows in... so why care?

Re:And it's fucking irritating (2)

PixetaledPikachu (1007305) | more than 3 years ago | (#35334720)

I don't know in which world you live, but in the world here, I see Apple products quite often (especially ipods and iphones, but lots of laptops as well). I'd have almost go as far as to say the "product placement" rate of Apple products in movies and TV-series is not that far of of reality.

World here? Reality? Well in my "world" (indonesia), it's either ThinkPad or HP for the techies, or cheap Acer (Core i3s, netbooks) for the masses. Those that use Macbook are usually either rich college students, marketing people, or those that work on creative field. The ipod on the other hand, is quite common.

Re:And it's fucking irritating (0)

Anonymous Coward | more than 3 years ago | (#35334298)

I suspect you'll get a troll for that

You must be new here.

Re:And it's fucking irritating (2)

WrongSizeGlass (838941) | more than 3 years ago | (#35334538)

I love House, but seeing every computer in the World as a Mac just turns my stomach a little. Well, a lot.

How else is Steve Jobs going to get a consult with Dr House if he doesn't keep giving him free stuff?

Re:And it's fucking irritating (1)

schnikies79 (788746) | more than 3 years ago | (#35334036)

Perhaps you are the lesser-brained individual for watching said screen.

Re:And it's fucking irritating (1)

santax (1541065) | more than 3 years ago | (#35334086)

More than valid point. I can't deny being an utter idiot myself. If only there was a movie or show without product placement. Coke, apple, T-Mobile.... even the shows themselves are commercials these days. But you are right, I have a choice to not watch.

Re:And it's fucking irritating (2)

Kell Bengal (711123) | more than 3 years ago | (#35334296)

YI have a choice to not watch.

You do... for now. I fear the day when people track our purchases closely enough to notice when we aren't buying DVDs or cable. It's a small logical jump to come to the conclusion that because we are not buying we must (obviously) be torrenting, instead. The jackboots will then be dispatched forthwith.

Think it can't happen?

Re:And it's fucking irritating (1, Flamebait)

bonch (38532) | more than 3 years ago | (#35334414)

Why do you care if there's product placement or not? Does it physical hurt you or something?

Re:And it's fucking irritating (0)

Anonymous Coward | more than 3 years ago | (#35334620)

Yes.

Re:And it's fucking irritating (2)

M. Baranczak (726671) | more than 3 years ago | (#35334708)

If only there was a movie or show without product placement.

Quentin Tarantino makes a point of not doing any product placements in his movies. If one of his characters is shown buying a pack of smokes, or pouring cereal into a bowl, it's always a fictional brand. It's a shame that he hasn't made anything good since Pulp Fiction.

Re:And it's fucking irritating (4, Insightful)

causality (777677) | more than 3 years ago | (#35334240)

Perhaps you are the lesser-brained individual for watching said screen.

I could understand your point of view about this except that you aren't accounting for the very nature of product placements.

At its core, it's a (legal) form of bait-and-switch. You are led to believe you are purchasing a movie. You are purchasing an ad-laden movie. They certainly aren't doing that due to overwhelming customer demand. Of course, you don't actually know that this is what you were sold until you watch the movie. Ad-laden movies are sold alongside regular movies with no easy way to distinguish them, depriving the customer of the chance to decide whether they want to pay full price for something subsidized with advertising.

If movies with product placements had to carry a big safety-orange label saying "CONTAINS IN-MOVIE ADVERTISING" I would consider your point more valid.

Re:And it's fucking irritating (1, Flamebait)

bonch (38532) | more than 3 years ago | (#35334438)

At its core, it's a (legal) form of bait-and-switch. You are led to believe you are purchasing a movie. You are purchasing an ad-laden movie.

This is completely stupid. An ad-laden movie is still a movie, and they can put whatever they want in their movie. It's not "bait-and-switch" just because you don't like it.

What is it about Apple articles on Slashdot that brings out the peanut gallery? There has never been such a high level of dumbness when it comes to Apple as there has been from Slashdotters lately, since the website first began in the late 90s.

Re:And it's fucking irritating (1)

SydShamino (547793) | more than 3 years ago | (#35334610)

I think the OP would have an aneurysm over this film [sxsw.com] .

Re:And it's fucking irritating (-1)

Anonymous Coward | more than 3 years ago | (#35334516)

Ahahhahahhaha
excuse me

hahahahhhhhhahahah

Sorry I can't stop laughing at your absurd sense of entitlement :( hash tag that shit #firstworldproblems

Re:And it's fucking irritating (1)

SydShamino (547793) | more than 3 years ago | (#35334602)

You are always welcome to wait until the movie has been out a few weeks, at which time I'm certain you can find a review that mentions the presence of blatant product placement (if present).

The government can do a good number of things pretty well - better than the private sector even - but I certainly don't see any value in having the government manage this when the free market can take care of it, too.

You are welcome to enjoy independent and foreign film, which will noticeably lack product placement in most cases because, if it's not pre-arranged as advertising, it's possible the product owners could sue over the (mis)use of their trademarks. Plenty of posters on slashdot say this works for music. It could work for you for film, too.

Start by attending a film festival. You'll find a large number of independent and foreign films at those. SXSW Film is coming up a in few weeks. I'll be there. You can still buy a badge or a film pass. FantasticFest is this fall and you can still buy (non-VIP) badges. I'll be there too. There's likely a festival this year somewhere in your area.

Re:And it's fucking irritating (0)

Kjella (173770) | more than 3 years ago | (#35334604)

In my opinion you have to be pretty uptight to care about most product placements. Most of the time I've just seen the Apple logo on the back of a laptop the protagonist is using, it's not particularly in your face. As long as the character doesn't actually go around promoting the product, it's not out of character to have the product and it actually serves a purpose that he's using it, why not? For example, most everybody drives a car. Does it matter if they get paid to make the hero drive a specific brand? I mean it does it detract from the film that it's a Ford and not $random_brand? If you didn't know the it was a paid placement, could $random_brand just as well have been Ford?

Obviously you can cross the line if the character is bragging to another character about his new Macbook, you excessively focus on it, it doesn't make sense in the story, the guy is just not the type to own a Macbook and so on. But hey, almost everything comes from somewhere. You strictly speaking don't have to point out that's a Gucci handbag or Nike shoe, as long as people recognize it it's a placement and that could make almost anything a placement. All the clothes they're wearing, all the furniture they have, pretty much all is some brand or the other. Ok so you add a disclaimer with "Contains product placement" but after the movie most people will go "What? Where? I didn't even notice it"

Re:And it's fucking irritating (1)

Anonymous Coward | more than 3 years ago | (#35334694)

Most of the time I don't care, or indeed, even notice...but one day I tried to watch 'I, Robot', and Will Smith did the most clumsy and blatant product placement scene involving some basketball boots (whatever)...It was simply appalling, and I stopped watching from that point.

Re:And it's fucking irritating (2)

Verloc (119412) | more than 3 years ago | (#35334618)

What are movies if not advertisements for the entertainment industry? It's ALL advertising, movies included, as McLuhan would say.

Re:And it's fucking irritating (0)

Anonymous Coward | more than 3 years ago | (#35334038)

You'll learn this later in life, but there's more for a brain to evolve into, than configuring poorly done software.

Re:And it's fucking irritating (0)

Anonymous Coward | more than 3 years ago | (#35334060)

How is it vendor-locked? You can just as easily buy RAM for an iMac as you can a PC. And OSS and commercial software is more than welcome for OS X. Expensive, yes. Overpriced - I slightly agree. But shitty - absolutely not.

If anyone is vendor-locked, it's the poor shmucks that buy Windows servers.

Re:And it's fucking irritating (3, Insightful)

Antisyzygy (1495469) | more than 3 years ago | (#35334158)

Well, you can't install software on the iPods, iPhones or iPad without going through Apple, and they take a chunk of all sales. Frankly, I understand the benefit of having app stores and what not, but Apple is definitely bordering on a monopoly. Sure, you can say the existence of other app stores makes it not so, but if you had to buy all your supplies in a company owned town from a company owned store, the existence of some other company owned town with the same situation doesn't justify the existence of the first and vice verci.

Re:And it's fucking irritating (0, Troll)

Anonymous Coward | more than 3 years ago | (#35334074)

"Overpriced"

You sound poor.

Re:And it's fucking irritating (1)

santax (1541065) | more than 3 years ago | (#35334110)

I'm not rich, but I sure as hell would be even poorer had I not made the choice to ignore all products with the I-got-ripped in front the name.

Re:And it's fucking irritating (1)

TubeSteak (669689) | more than 3 years ago | (#35334114)

So take your shitty commercials for your shitty products out of my great movies.

The last time I can recall a movie plot pivoting around the functionality of a computer or OS, was Jurassic Park.
"It's a UNIX system! I know this!"

In all honesty, it rarely makes a difference what computer or OS is being used.
Most of the time they're CGI-ing something onto the screen anyways.

And that's why product placements happen: because it rarely changes the movie.

Re:And it's fucking irritating (2)

santax (1541065) | more than 3 years ago | (#35334168)

I can agree with a lot of that, but that last sentence not. Especially in the case of Apple where every director has to have to logo more than 5 seconds but less than 10 on the screen. They actually alter the scene for that. So the logo is very obvious to spot. That's the irritating part. I don't care about a stack of ipads that are on top of eachother. It's the damn logo that has to be zoomed in on and preferable multiple times a show.

Re:And it's fucking irritating (0)

canajin56 (660655) | more than 3 years ago | (#35334324)

On a lot of shows they zoom in every time anybody uses their phone now. Sometimes there are entire scenes about the characters enjoying the cool new features. One episode of Bones, a character said "Blah blah in the lab just told me whatever red herring" and the other was like "How could you possibly know that, your phone didn't ring!" and they're like "Oh, this iPhone is amazing I can get all of my IM accounts and email in one tightly designed package!" like, what the fuck, like before the iPhone no phone has ever had text messaging before, ever. Bones is perhaps the worst show ever in regards to product placement. They don't just zoom in on shit, the characters switch to full-on commercial mode for 30 seconds. "You? A minivan?" "They aren't just for soccer moms you know. As an artist, I love the convenient stow and go seating when loading up an exhibit! And the backup camera is really convenient when trying to back a loaded van into a loading dock!" There was also an episode based entirely around Avatar, and another one where the major subplot was about them being in jail after showing off the fact that this same cool new minivan automatically swerves dangerously to avoid going over the center line. Actually, that was terrible product placement "Our car will get you arrested for drunk driving even though you are sober"

Re:And it's fucking irritating (1)

CastrTroy (595695) | more than 3 years ago | (#35334568)

Yeah, Bones has to have the most blatant advertising. Sometimes it's almost funny. I like how she incessantly talks about the amazing GPS, and adaptive cruise control, At which point they zoom out to a front view of the car so you can see the car maker's logo (Toyota, I think) right on the middle of your screen.

Re:And it's fucking irritating (1)

muindaur (925372) | more than 3 years ago | (#35334748)

I might notice these things if I still watched TV. Since I can get the same stories in a book I'll still read, and get something better that gives me more control over the world it takes place in.

Re:And it's fucking irritating (1)

jo_ham (604554) | more than 3 years ago | (#35334124)

Us higher-evolved-brain folk are reading books.

Take your idiot box away with your lesser-evolved-brain.

Oh I'm sorry, my superiority complex app must have malfunctioned. Better hope Apple releases a patch soon!

Re:And it's fucking irritating (1)

couchslug (175151) | more than 3 years ago | (#35334260)

They aren't "your" movies. At all. Don't forget it.

Re:And it's fucking irritating (0)

santax (1541065) | more than 3 years ago | (#35334270)

Hehe, Netherlands calling here. I am free to download them as they are works of art, belonging to the public. At least copies of them. I would never dare to ask for the master though. But the copies are mine. For sure. (Not so sure for how long any more though with that ACTA being shoved to our throats).

Re:And it's fucking irritating (0)

Anonymous Coward | more than 3 years ago | (#35334276)

Thanks for the feelings. I too share the same opinions! ")

Re:And it's fucking irritating (1)

Crudely_Indecent (739699) | more than 3 years ago | (#35334300)

It's better than productions that try hard to avoid product placement while still keeping an element of reality. Case in point, iCarly, a Disney show which features computers with a pear-minus-a-bite logo on the lids. Why didn't they just use an Apple?

In your perfect movie world everyone eats Hershel's chocolate bars, wear Levo jeans and have Cherryos for breakfast. I, however, like my movie worlds to be in my same universe. In my universe, there are common products with household names and when well placed can make a movie world more relatable. Personally, I think Dexter looks quite comfortable driving a Mac.

Some productions do go too far (ahem, Demolition Man / Taco Bell)

Re:And it's fucking irritating (1)

rcoxdav (648172) | more than 3 years ago | (#35334330)

Actually, iCarly is on Nickelodeon, not Disney, but agreed with the concept. Most Disney shows also do something similar.

Re:And it's fucking irritating (1)

WrongSizeGlass (838941) | more than 3 years ago | (#35334592)

Case in point, iCarly, a Disney show which features computers with a pear-minus-a-bite logo on the lids. Why didn't they just use an Apple?

Because Apple didn't pay them to do so. Maybe because Apple didn't think iCarly's audience was a good target demographic for their products, or maybe iCarly was asking too much for the number of viewers (or sale conversions) expected from the product placement. Having the art department create a few 'Pear' stickers is cheaper than having them create a few fake computers.

Re:And it's fucking irritating (1)

arielCo (995647) | more than 3 years ago | (#35334346)

Really. Take your stuff from my screen. If I want to watch a commercial, I go to youtube and watch that commercial. Funny enough, I never had the wish to do so. So take your shitty commercials for your products out of my great movies.

Not so much FTFY as my non-brand-specific version of your rant, against placement in general. I don't bloody care if the product is inferior or wonderful. Did you see Iron Man 2? Oracle and Audi up the arse! And it's not the frequency but the in-your-face, attention-grabbing presentation of the brands (Bulgari, Ridgid, Dell, Rolling Stone mag) and *spoken* mentions ("accesing the Oracle network"!). It really gets in the way.

But yes, Apple must be the biggest offender, because now I spot a Mac in a movie and think "there we go, business as usual". Just yesterday I watched The Girl with the Dragon Tattoo, and both stars use Mac notebooks, and you can't help notice the glowing logo. Come to think of it, when the namesake breaks hers, his geek pal lends her "that old PC".

Wayne's World made fun of that crap. Might as well make commercial breaks, or put banners.

Re:And it's fucking irritating (0)

Anonymous Coward | more than 3 years ago | (#35334632)

Clearly you haven't read the original novel, because the author spends multiple pages describing Salander's Apple laptops, their specs and how much she paid for them. Although maybe he was paid by Apple to do that?

Re:And it's fucking irritating (1, Flamebait)

bonch (38532) | more than 3 years ago | (#35334408)

Take your stuff for the lesser-brain-evolved people from my screen. If I want to watch a commercial for an overpriced product that will make sure I'm in a vendorlock I go to youtube and watch that commercial.

How does garbage like this get modded up as "Insightful?" You're the stereotypical neckbeard who thinks they're smarter than everyone else because they run Linus Torvald's UNIX clone. Slashdot has become so ridiculously over the top with its Apple hatred lately. Seriously, I can't believe anyone would care so much about the brand of computers they see in movies that they would angrily write an online post about it.

Re:And it's fucking irritating (1)

santax (1541065) | more than 3 years ago | (#35334426)

Ho ho... it's not apple hatred. If you like them, be sure to buy em. It's apple-in-every-damn-show-hatred I am displaying here. And yes, that is insightful. If I say so myself.

Re:And it's fucking irritating (1)

insertwackynamehere (891357) | more than 3 years ago | (#35334644)

How do you feel that, at least in America, almost everyone who has an MP3 player has some sort of iPod? Should this be purposefully avoided so that if a character is listening to music, it becomes a character trait that they chose NOT to get an iPod, thus potentially corrupting the character? If having an iPod is the default choice that just means the person has a common MP3 player and adds nothing to the character because it mimics real life. Giving someone an iRiver or Zune would cause them to stand out as NOT having an iPod and the implications that go along with it as opposed to having an expected MP3 player because the MP3 player isn't supposed to be stealing attention.

Could it be this is why so many movies have iPods? Cause so many REAL PEOPLE have iPods?

Re:And it's fucking irritating (1)

Anonymous Coward | more than 3 years ago | (#35334446)

Slashdot has become so ridiculously over the top with its Apple hatred lately.

I just did a double-take at my screen, and only found the answer once I read the username attached to the post.

Congratulations. You've trolled +1 more person.

Re:And it's fucking irritating (1)

insertwackynamehere (891357) | more than 3 years ago | (#35334658)

I don't think he's trolling bro :) I just think you don't like what he says but have such a limited world view that you can't deal with it unless you excuse it as a method of infuriating you and not just a dissenting opinion. PS: It IS neckbeardy to act like you are more evolved than other people

Its jealousy not hatred (0)

Anonymous Coward | more than 3 years ago | (#35334640)

... You're the stereotypical neckbeard who thinks they're smarter than everyone else because they run Linus Torvald's UNIX clone. Slashdot has become so ridiculously over the top with its Apple hatred lately ...

Its jealousy not hatred. The Linux evangelists are royally pissed off that Apple swooped in and *stole* the Unix desktop from them.

Re:And it's fucking irritating (1)

MyFirstNameIsPaul (1552283) | more than 3 years ago | (#35334416)

Product placements reduce the cost to make a film, thus allowing for a larger production budget.

Re:And it's fucking irritating (0)

Anonymous Coward | more than 3 years ago | (#35334432)

Other cancer causing products like Tobacco were popularized this way too.

Re:And it's fucking irritating (0)

PNutts (199112) | more than 3 years ago | (#35334490)

Two words: Character Development. How would you know a character is a douche if they aren't sitting behind a Mac?

Re:And it's fucking irritating (4, Funny)

santax (1541065) | more than 3 years ago | (#35334534)

Give him a french accent?

Re:And it's fucking irritating (0)

Anonymous Coward | more than 3 years ago | (#35334544)

That's right. I don't want anything to get in the way of my experiencing the beauty of "Batman and Robin".

Re:And it's fucking irritating (0)

Anonymous Coward | more than 3 years ago | (#35334554)

It must suck being poor.

Re:And it's fucking irritating (0)

Anonymous Coward | more than 3 years ago | (#35334590)

It is embarrassing the superiority complex so many people have here. Let me guess, to go in line with your views that everyone who doesn't share your opinion or assumed knowledge of technology is "lesser-brain-evolved", you probably believe humanity would be better served if we culled the herd, got rid of "vapid cunts" and jocks, labored under your self-assured wannabe-Solomon-esque law and revisited eugenics because you still can't really figure out why people you deem "less evolved" deserve to live although you may have grasped that it isn't socially acceptable to say so.

I'll have you know that a lack of social awareness and inflated ego are NOT desirable traits to be bred (sociopathy, narcissism, etc) so if we were to go by your stupid views and clean up, you probably wouldn't make it. Anyone who can honestly describe the majority of people around him as "less evolved" because they watch advertisements is not in sync with societal norms and has serious issues.

PS: They aren't "your" great movies. The movies you deem great are not yours to claim, they are yours to watch. They clearly bother you with product placement but if this bothers you then why are they your favorite movies? You obviously can't deal with a contemporary piece which includes contemporary material goods so why exactly do these movies even make your favorites list? The mean old advertising elves aren't sneaking lies and products into the films, they are made that way and if you dislike something that fundamental about the movie then why the hell are you watching it anyway?

Re:And it's fucking irritating (1)

pushing-robot (1037830) | more than 3 years ago | (#35334622)

You know what's even worse? Designer sunglasses. You practically never see stars wearing dollar store glasses, and you can guarantee that during the film they'll zoom in so damn close those fancy specs fill half the theater. It's obviously product placement!

Seriously, though, Apple computers have three things going for them:

  • They're attractive.
  • They're popular among people who work in the film and TV industries.
  • They have very prominent logos.

Is it surprising that the same screen characters who look unusually attractive, drive classy cars, wear tailored designer clothing, and live in huge apartments with trendy furniture, also have expensive computers?

Is it surprising that the computers used by the producers, directors, editors and crew end up on screen?

Is it surprising that a prominent glowing logo tends to get noticed? If Ford put big glowing logos on the sides of their cars, would we call it "product placement" when they started showing up in movies?

There's definitely too much blatant product placement out there, and I'm as annoyed as much as anyone when the camera zooms in on a logo or an actor prattles about a product's features or recites a sales slogan... But just because you saw somebody using a Mac instead of a Dell doesn't mean there was a deal made in a smoke-filled room.

Cigarettes and Apple (0)

Anonymous Coward | more than 3 years ago | (#35333992)

I knew I had a good reason for not seeing any of those movies. At least the tobacco doesn't rule the product placement business anymore.

Apple doesn't do product placement (0, Informative)

Anonymous Coward | more than 3 years ago | (#35334006)

Apple denies doing product placement. That's for companies like Microsoft and HP to force their unwanted wares onto screens. Example Clip [youtube.com]

Re:Apple doesn't do product placement (1, Informative)

santax (1541065) | more than 3 years ago | (#35334016)

Lol... Apple is lying.

Re:Apple doesn't do product placement (4, Informative)

BasilBrush (643681) | more than 3 years ago | (#35334498)

Apple isn't lying about anything. They don't pay for product placement. They do however have people who's job it is to lend Apple products as props to film and TV companies. And they are quite open about it.

So, where the plot or set dressing requires computers or phones, they will often be Apples. They look cool and cost the production company nothing. But what you won't see is scenes, plot and dialog specifically created to showcase Apple products, as you do in the GP's example of a "Bing It!" scene in Hawaii Five-0.

It's amazing that despite Apple not paying for product placement, they are still at the top of the product placement charts. But that's just testament to the fact that their products look better than their competitors, and film and TV companies want things that look good.

Re:Apple doesn't do product placement (2)

hedwards (940851) | more than 3 years ago | (#35334032)

And yet they're the top of the product placement charts. Products don't accidentally wind up on film very often, if at all. There's entire departments dedicated to making sure that no products are in a film without the permission of the trademark owner. It's gotten absurd, but at this point you can't make a film and assume that because a product logo is out of focus and not recognizable that it's going to be OK to include the prop.

Consequently, they might deny it, but I wouldn't trust them, they're not that ignorant as to not notice how many of their products are being used in these films.

Re:Apple doesn't do product placement (0)

Anonymous Coward | more than 3 years ago | (#35334082)

Where is your evidence? Just because someone wrote an article doesn't make it true.

Do you have any credible sources to back it up?

Re:Apple doesn't do product placement (1)

santax (1541065) | more than 3 years ago | (#35334182)

Nobody in Hollywood is going to give you free commercial time in their big productions. And especially not in 30% of all movies! Hell, nobody in Hollywood will give you anything free for that matter. These adds costs millions. And they cost millions because they know who the audience of a certain movie/show will be. A great way to get your product to the people that would buy it.

Re:Apple doesn't do product placement (3, Informative)

JBMcB (73720) | more than 3 years ago | (#35334164)

I'm pretty sure you don't need permission to show someone's product in your film. Films are considered works of art, and I'm pretty sure are covered under the artistic license clause of fair use.

The Office is a good example - they accept paid product placement dollars, but also just put brand names in where it makes sense. They show them drinking a local Pennsylvania soda, for instance. And, in a Christmas episode, an iPod was a white elephant gift. Neither company paid for the advertising.

Re:Apple doesn't do product placement (1)

gnapster (1401889) | more than 3 years ago | (#35334292)

Exactly. I see a gradient:

  • paying cash to get the product placed
  • donating or lending the product for placement
  • giving permission to use a product which they were going to use anyhow
  • seeing your product on the screen because they needed a prop and that brand was the one which happened to be lying around in the studio

Re:Apple doesn't do product placement (1)

retchdog (1319261) | more than 3 years ago | (#35334238)

Both could be true. As long as a trademark isn't portrayed in a way that might negatively influence the perception of the product, it's legit to use. I've heard that Apple has a public position that they are very lenient on this, whereas most other computer companies don't. If true, then Apple effectively gets product placement (if measured by number of appearances, as in TFA) without formally negotiating product placement (which is what Apple is claiming). They're just a safe choice for a recognizable computer, and it's a clever strategy.

Re:Apple doesn't do product placement (1)

BitZtream (692029) | more than 3 years ago | (#35334682)

The fact that the people making the movies tend to use Macs so they just happen to be laying all over the place probably doesn't have anything to do with it ... does it?

I'm sure they pay for placement, but when most of the crew has a mac to work on, its not surpassing to see them used in the work they produce.

If you were making a movie and you hand your Linux laptop handy, you wouldn't just use it rather than going through a bunch of effort to find something else? Would you put a Dell running Windows in the movie instead?

Re:Apple doesn't do product placement (2)

a.phoenicis (1026040) | more than 3 years ago | (#35334242)

More specifically, Apple does not pay to have their products placed. They do, however, provide the hardware free-of-charge. There is a distinction there, but it's probably too subtle for most people here.

Discovery and NPR are notorious for this... (0)

Anonymous Coward | more than 3 years ago | (#35334020)

They can't spend two minutes without some scientist in front of their MBP or some big ass Mac display.
Disclosure: posted from an iPad...

Im confused (0)

Anonymous Coward | more than 3 years ago | (#35334068)

I dont buy Hollidud crappy products anyway so why would I be tempted to buy anything that tries to advertise itself as 'kool' because its in that product?

Dexter (1)

mfh (56) | more than 3 years ago | (#35334088)

It's nice to see Dexter mentioned here. Season five was awesome and I hope they keep the pacing similar for season six. Lumen was one of the better leading ladies for Dexter... I hope she sticks around.

What any of this has to do with Apple doesn't matter. Good companies will continue to do product placement and stop doing commercials that suck, focus on commercials that are awesome, but not too strong for repeated play.

The good thing about Apple's placement in Dexter is it's so basic and it's a part of his routine. I think it adds to Apple's target market because Dexter isn't a nerdy hipster... he's nerdy but he's a fucking serial killer that doesn't care too much about fashion or stupid musical groups, or his state of social presentation. He's fucking cool and he doesn't really give a shit about that stuff. I think that helps Apple to connect with a new audience.

Re:Dexter (1)

Haedrian (1676506) | more than 3 years ago | (#35334154)

It he's nerdy but he's a fucking serial killer that doesn't care too much about fashion or stupid musical groups, or his state of social presentation. He's fucking cool and he doesn't really give a shit about that stuff. I think that helps Apple to connect with a new audience.

95% of Serial Killers agree that Apple is the product for them.

Apple does product placement indeed (-1, Troll)

slasher154 (2005120) | more than 3 years ago | (#35334090)

Once there even was a court [tinyurl.com] case against a guy that Apple bribed to place their equipment in the movie. He did this without the director/producer knowing and he of course didn't share the profit (around 50.000$). Therefore he was sued for stealing the studio money.

Re:Apple does product placement indeed (1)

slasher154 (2005120) | more than 3 years ago | (#35334126)

More correctly he was sued for not sharing his profit with studio while working for them

Parent is a Goatse, hidden by url shortener. (5, Informative)

jo_ham (604554) | more than 3 years ago | (#35334162)

Before clicking on the link I suspected the parent post was total nonsense, but yes slashdot, to save your blushes I went and checked it out anyway.

I said "a fiver says this is either a rick roll or a goatse, the story comment just reeks of a teenage urban legend and he has a 7 digit UID that starts with a 2, there is no way this is legit"

So, if you like huge assholes or are a fan of prolapsed rectums, by all means click on the disguised link.

Re:Parent is a Goatse, hidden by url shortener. (1)

gnapster (1401889) | more than 3 years ago | (#35334314)

My condolences to your optical units. Thanks for taking one for the team.

Really? (1)

TheNinjaroach (878876) | more than 3 years ago | (#35334130)

They beat Cisco and all their phone placement?

Re:Really? (0)

Anonymous Coward | more than 3 years ago | (#35334222)

Every iPhone and iPad has a microscopic piece of Steve Job's old liver.

Screw Apple.... (1)

metalmaster (1005171) | more than 3 years ago | (#35334146)

Im getting a Pear [androidtablets.net]

At first i thought it was a clever little play on tech, because the studio execs wanted to avoid trademark infringement, but theres actually marketing for Pear

Getting out of hand (2, Funny)

Renderer of Evil (604742) | more than 3 years ago | (#35334166)

Apple's product placement has gotten out of hand in recent years. Everywhere in coffee shops, airports, college campuses, and libraries you see the glowing Apple logo. The shareholders should really ask tough questions why Apple is wasting so much money paying these people to use their products.

The worst example of product placement is probably at the malls. They have this giant space allocated for the sole purpose of flaunting the shining logo filled to the brim with Apple-only computer gear. Yes, the Apple store is the mother of all product placements. And these stores are full of people who are paid by the company to stand there and fiddle with MacBooks and iPads.

Dell, Gateway and HP would never do something like this. They're ethical when it comes to clean competition.

DOJ needs to investigate.

Re:Getting out of hand (1)

Zuriel (1760072) | more than 3 years ago | (#35334302)

The shareholders should really ask tough questions why Apple is wasting so much money paying these people to use their products.

Product placement = advertising = sales = profit.

Theoretically, at least. Whether or not it's worth the cost is another matter altogether.

Re:Getting out of hand (0)

Anonymous Coward | more than 3 years ago | (#35334326)

*whooooosh*

Re:Getting out of hand (2)

geekd (14774) | more than 3 years ago | (#35334340)

WHoosh!

Re:Getting out of hand (-1, Troll)

bonch (38532) | more than 3 years ago | (#35334466)

It's not a "whoosh" if the original post is so devoid of clear sarcasm that it comes off as a legitimate post.

Re:Getting out of hand (0)

Anonymous Coward | more than 3 years ago | (#35334350)

Apple's product placement has gotten out of hand in recent years. Everywhere in coffee shops, airports, college campuses, and libraries you see the glowing Apple logo. The shareholders should really ask tough questions why Apple is wasting so much money paying these people to use their products.

The worst example of product placement is probably at the malls. They have this giant space allocated for the sole purpose of flaunting the shining logo filled to the brim with Apple-only computer gear. Yes, the Apple store is the mother of all product placements. And these stores are full of people who are paid by the company to stand there and fiddle with MacBooks and iPads.

Dell, Gateway and HP would never do something like this. They're ethical when it comes to clean competition.

DOJ needs to investigate.

Dell, Gateway and HP are ethical? Do you listen to Glenn Beck, too? Um, last time I checked, corporations are beholden to nothing but the shareholder (or bottom-line) and will do anything and everything to increase shareholder value. If you think any corporation doesn't lie, cheat and steal at every possible instance you're smoking crack.

Re:Getting out of hand (1)

bonch (38532) | more than 3 years ago | (#35334448)

Apple's product placement has gotten out of hand in recent years. Everywhere in coffee shops, airports, college campuses, and libraries you see the glowing Apple logo. The shareholders should really ask tough questions why Apple is wasting so much money paying these people to use their products.

"The shareholders should ask tough questions about why Apple is spending money to advertise their products! It's out of hand!"

Re:Getting out of hand (1)

BitZtream (692029) | more than 3 years ago | (#35334662)

Really? Running a store with people who know how to use the products and can help their customers is a reason for the DOJ to get involved?

Seriously? A fucking store where people are actually useful is something we bring up a lawsuit over?

Ballmer? Is that you?

Reality distrotion field in effect. (0)

Anonymous Coward | more than 3 years ago | (#35334230)

I am amazed by these fluff articles that are based on facts by apple fan boys. Iron man 2 featured android devices exclusivly. Yes they "look" like iphones and ipads but they are not. Nor are h alf the products these people think are them in films. Also... classicaly, the nokia branded phones have been featured in more films that any other. Especially the communicator series but never any articles on that... only when they think its apple does it matter.

Original Article (1)

pavon (30274) | more than 3 years ago | (#35334286)

Here is the original article by brandchannel [brandchannel.com] in case you are interested in seeing the rest. I thought I would be, but after skimming it I changed my mind.

Honerable mention to Blade 3. (0)

Anonymous Coward | more than 3 years ago | (#35334386)

Honerable mention to Blade 3, wich not only showed an ipod every 3 minutes; it actuly stoped for 10 minutes for one protagonist to show another how to use the itunes website to download music.

Very common (0)

Anonymous Coward | more than 3 years ago | (#35334514)

As the summary points out, Apple has been doing this a lot. It seems every other movie I see has a Mac in it somewhere. Funny how rarely, in comparison, we see a computer running Windows on the silver screen.

It Can Get Intrusive (1)

GumphMaster (772693) | more than 3 years ago | (#35334550)

For the most part I don't care what product placement bollocks they various parties get up to: they get the ability to advertise at me, and I get the right to ignore either the movie or the advert (often the former if the movie is Hollywood drivel). However I do take issue when it becomes intrusive. One of our Aussie TV networks thought it would be good to insert their own advert into a CSI episode. So, they waited for one of the "through the microscope" shots and replaced the entire circular slide image with a Web 2.0 style button advert for some other upcoming show. Rude bastards. Only ever saw it once so I'm guessing I wasn't the only one that complained.

Seinfeld (1)

SamuraiHoedown (1769404) | more than 3 years ago | (#35334566)

For someone that never once used the computer in the entire history of the show, Jerry sure had a lot of different Macs pretty. He even had the twentieth anniversary edition.

Wall-e (1)

havardi (122062) | more than 3 years ago | (#35334606)

When he rebooted and I heard the Mac Chime... a part of me laughed at the recognition, and my other part was sort-of annoyed at being distracted from the movie.

Why does it matter? (1)

RyuuzakiTetsuya (195424) | more than 3 years ago | (#35334730)

It doesn't move products. Why does anyone care?

Frankly I'd be afraid of the IT manager that purchased Oracle kit because it was in Iron Man 2.

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