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Samsung's Happy Galaxy Tab Users Are Actors

timothy posted more than 3 years ago | from the why-discriminate-against-actors? dept.

Android 190

harrymcc writes "At the CTIA Wireless show in Orlando this week, Samsung unveiled new Galaxy Tab tablets and showed videos of interviews with 'true-life' users who raved about the Tab, including a travel writer, a filmmaker, and a real-estate CEO. One problem: the writer and the CEO are actually New York stage actors."

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News flash! (5, Insightful)

Anonymous Coward | more than 3 years ago | (#35620702)

Marketing = lies. Is anyone really surprised?

Re:News flash! (3, Insightful)

JAlexoi (1085785) | more than 3 years ago | (#35620812)

"All the world's a stage, and all the men and women merely players; They have their exits and their entrances..."
Isn't that beautiful?
"Beauty is truth, truth beauty and hoped thereby to prove that the guilty party in this case was Life itself for failing to be either beautiful or true."

So... Samsung is in the clear...

Re:News flash! (-1)

Anonymous Coward | more than 3 years ago | (#35621410)

You're an idiot. Please don't post here anymore.

Re:News flash! (1)

g0bshiTe (596213) | more than 3 years ago | (#35621664)

Hate the game not the player.

Re:News flash! (0)

Anonymous Coward | more than 3 years ago | (#35621654)

"It is difficult to get a man to understand something, when his salary depends upon his not understanding it!" - Upton Sinclair

Re:News flash! (3, Insightful)

MrHanky (141717) | more than 3 years ago | (#35620900)

The most interesting part of this "story" is of course the fact that it's much more an advertisement for Samsung's competition as a story in itself. "We: more honest than our competitors." It certainly isn't news.

Re:News flash! (1, Insightful)

Dan541 (1032000) | more than 3 years ago | (#35620918)

I'm a happy Galaxy Tab user, I just don't feel the need to prance around and sing about it.

Re:News flash! (4, Funny)

WrongSizeGlass (838941) | more than 3 years ago | (#35621052)

I'm a happy Galaxy Tab user, I just don't feel the need to prance around and sing about it.

Then obviously you're not holding it right ;-)

I am shocked! Shocked! (2)

denzacar (181829) | more than 3 years ago | (#35621048)

To find that lying in order to sell a product is going on in here.

Re:News flash! (2, Insightful)

Carewolf (581105) | more than 3 years ago | (#35621144)

Well, users in advertisement are called personas, they may or may not be based on real users, sometimes they just examples of users the product has been designed for, but even if they are real, they are played by actors because real users make lousy actors.

Re:News flash! Relax, everyone! (3, Insightful)

repetty (260322) | more than 3 years ago | (#35621852)

Well, users in advertisement are called personas....

Thank god it has a name. That changes everything!

Okay, everyone. There's no lying going on here -- it just personas.

Everything's okay!

Re:News flash! (1)

nine-times (778537) | more than 3 years ago | (#35621212)

Well first, Marketing =/= Lies. You might be thinking of advertising, which is different from marketing [wikipedia.org] . Maybe I'm being pedantic, but it's an important distinction that people miss very often. "Marketing is used to identify the customer, satisfy the customer, and keep the customer." Marketing is the whole process that includes figuring out that there is a market for a product, producing the product to meet the market, developing a pricing strategy, and even deciding how the product will be shelved in stores.

But *anyway*, not every product requires the same level of deception in their sales and advertising. In this case, I'm not really shocked or upset that Samsung felt the need to have paid actors give fake testimonials, but it is kind of sad. Do you have any doubt that if Apple showed a similar set of videos, they would be videos of real people who actually loved their iPads? The whole thing calls to mind the embarrassing marketing materials for the Dell Adamo [youtube.com] . What's noteworthy about these things isn't so much that they're being manipulative or misleading, but that they're doing such a terrible job at it.

Re:News flash! (5, Interesting)

macs4all (973270) | more than 3 years ago | (#35621812)

"Do you have any doubt that if Apple showed a similar set of videos, they would be videos of real people who actually loved their iPads?"

No doubt at all. Remember the original "Switcher" campaign? One of the reasons it was discontinued was that the real-life people in the ads started getting harassed/idolized in real-life. They were not actors.

Contrast that with the one-and-only Windows "switcher", who's picture came straight from Getty Images...

Re:News flash! And Apple hired people to stand (0)

Anonymous Coward | more than 3 years ago | (#35621232)

in line to make their products look more popular at launch as well as grab media attention for free publicity. It's effective advertising if you're part of the Lemming Shoppers Guild. /.'s are usually highly skeptical so you'll be ok.

Re:News flash! (0)

Anonymous Coward | more than 3 years ago | (#35621356)

No. I learned this back when Microsoft had to pay actors to choose a PC over a Mac with money Microsoft fronted them.

Re:News flash! (0)

Anonymous Coward | more than 3 years ago | (#35621380)

I remember the outrage over how Microsoft's Milo was faked.

And then it turned out it wasn't? [ted.com] Or they lied to TED.

Combined with the fact that Kinect was actually a remarkable piece of tech, the outrage died off.

Anyway, I think that as long as the Galaxy Tab ends up being pretty damned good, this will end up just being a cheap jab by the competition. If the Tab is a piece of shit, then hey. First pillar is knocked down, roof is coming down soon.

why are putting up with this shit? (4, Interesting)

improfane (855034) | more than 3 years ago | (#35620704)

I never had a problem with Samsung, these companies are going to get worse with the bullshit if we just let them. Astrosurfing is something that needs to be fought back against. It needs to be made public.

Why isn't there are defamation website or the realdeal or cutthebullshit website? Or thetrangressions website?

Keep a history of all the bullshitty things a company has done to users. Apple and Microsoft would have reams of instance of screwing with the company. Something like fuckedcompany but more organized and has a specialized interface?

It would need legal protection or it might be sued for defamation, even if it is correct. Does western civilization not realise how strongly the foot is on our throats?

Bah.

Re:why are putting up with this shit? (1)

improfane (855034) | more than 3 years ago | (#35620880)

That should say screwing with customers.

Every business function (but IT) are professional liars [dilbert.com] . The world is sucking it up advertising and marketing as how society should be. The "cheaters" are winning [edu365.cat] . We're the grudgers but we're acting like suckers!

Our society is being selected for bullshit over honesty. Why are we letting this happen?

Re:why are putting up with this shit? (2)

Registered Coward v2 (447531) | more than 3 years ago | (#35620964)

That should say screwing with customers.

Every business function (but IT) are professional liars.

You've obviously never called tech "support."

Re:why are putting up with this shit? (1)

digitig (1056110) | more than 3 years ago | (#35621018)

Oh, the liar there is whoever named the department, not those who work there!

Re:why are putting up with this shit? (5, Funny)

WrongSizeGlass (838941) | more than 3 years ago | (#35621082)

Oh, the liar there is whoever named the department, not those who work there!

Support Agent: No sir, we haven't heard of any other reports of spiders coming out of our cell phones. You must have left it somewhere the spiders could get to it.
Customer: What? There are 1,000's of posts about this in your support forums!
Support Agent: We're not responsible for what people post in our forums.
Customer: Hey, look, your CEO is on the news. He's been taken to the hospital with what appears to be a poisonous spider bite!
Support Agent: That's impossible sir. I know for a fact that our CEO uses the model that uses shellfish extract for it's finish and has the random scorpion in the box. He does not use the model that has the spiders in it.

Re:why are putting up with this shit? (1)

grizzifus (2021406) | more than 3 years ago | (#35620884)

Yea, I've been thinking about this alot and i'm sure it's only a matter of time.

A wiki would cut it, but even better would be some sort of web 2.0 site with intelligent ways of comparing severity of transgressions, reccomending alternatives, etc. Then you run into the problem of user disagreement, so you might need some sort of standard and that will alienate users who don't like the standard. Or I suppose you could build it so that each user is given a custom view relative to thier opinions of what is bad and what is good. (You've got people who think that anything good for business is good for the world in general, people who think that all companies are evil, and everything in between). Still, major issues like massive environmental destruction, and human casualites, child labor, would be universally agreed upon I think.

Then you still have the problem of having some of the biggest companies in the world trying to get your site down any way they can. (Freenet is an option, but not a great one at this point.)

But really it's gotta happen sooner or later. Not only would it discourage companies from doing the wrong thing, but it might even reward companies for doing the right thing, which is often not the case at the moment.

Re:why are putting up with this shit? (2)

Homburg (213427) | more than 3 years ago | (#35620916)

This isn't astroturfing. Samsung made promotional videos which they showed as promotional videos. It's completely clear that this is Samsung expressing their opinion about their own product, which is advertizing, not astroturf.

Re:why are putting up with this shit? (2)

somersault (912633) | more than 3 years ago | (#35621064)

Exactly. TV adverts have actors, billboard ads have models. People here need to get a grip.

Who here would actually buy a $1000 gadget based solely on a TV ad, without at least looking at the specs and reading some actual reviews first?

Re:why are putting up with this shit? (2)

WrongSizeGlass (838941) | more than 3 years ago | (#35621098)

Who here would actually buy a $1000 gadget based solely on a TV ad, without at least looking at the specs and reading some actual reviews first?

I really doubt marketing departments ever consider what /.ers think before thrusting their products on the market. We are not anyone's target demographic unless they are selling something that is extremely technical that comes with both sarcastic and pedantic documentation that no one will read.

Re:why are putting up with this shit? (4, Interesting)

PopeRatzo (965947) | more than 3 years ago | (#35621634)

I really doubt marketing departments ever consider what /.ers think...

This is a common meme and also very wrong. I am an average Slashdot user, and I see advertising all over the magazines I read and the websites I visit (well, I would if I didn't use adblock and ghostery, except on Slashdot). Some of those magazines are pretty specialized.

Also, if marketing departments didn't care what we think, would they ever pay companies like New Media Strategies to sent armies of astroturfers here to post comments and disrupt our discussions on a daily basis? And by "armies" I mean most of the UIDs from 1900000 to 2000000. And according to my Texas Instruments programmable and graphic calculator, comes to about a hundred thousand astroturfers, or if you are so inclined, 1 x 10^5, or 11000011010100000.

Re:why are putting up with this shit? (3, Insightful)

Jeff DeMaagd (2015) | more than 3 years ago | (#35621140)

Normally, we can assume they're all actors, but this isn't stretching the truth, this is a more flagrant dishonesty. The ad tells you that these are people and plainly gives you their "occupation" in a visual language that they are clearly trying to tell us they're real people and their real occupation, when it's not the case. The names they give are the actor's real names, which really muddies the waters in my opinion, give the actor's real names but fake their occupation.

Re:why are putting up with this shit? (2)

PopeRatzo (965947) | more than 3 years ago | (#35621490)

Exactly. TV adverts have actors, billboard ads have models. People here need to get a grip

I think you misunderstand. The meaning of this story is that it is proof that the iPad is the superior tablet because the smiling people who appear in the iPad advertisements are all real people and not models.

Re:why are putting up with this shit? (2)

DJRumpy (1345787) | more than 3 years ago | (#35621070)

They would have been promotional videos if they had stated the people in them were actors. This used to be a common practice for product ads. The fact that they skipped that bit is misleading and I happen to agree this practice is no better than dishonest astroturphing. Surely they could have found actual people pleased with the tablet had they spent chump change out of the Samsung budget.

There is no reason a company of Samsung's size should do this.

Re:why are putting up with this shit? (0)

Anonymous Coward | more than 3 years ago | (#35621136)

What suprises me is that Samsung has been singled out, every company does this and they do it all the time.

Call me cynical but I suspect this story is probably another one of Apple's marketing stories- they drip feed negative things about their competitors all the time whilst drip feeding feel good stories about how Apple let a guy have an iPad free when his wife wouldn't let him have it, and how the iPhone is so awesome it fell out a plane and survived. It's just their modus operandi through and through.

Ignore the fact that Jobs outright lies each time he holds a press conference such as stating Apple was getting 200,000 activations a day even though by their own press releases to the markets such figures were almost an order of magnitude out of place with their actual sales figures which are legally obligated to be correct for the markets. No, Samsung used some actors when it came to marketing, oh no, end of the fucking world.

Re:why are putting up with this shit? (2)

DNS-and-BIND (461968) | more than 3 years ago | (#35621180)

There are three professions where being untruthful is the key to success: Lawyers, salespeople, and marketing. All three are hired to portray their client in the most favorable light possible, and the very best ones lie through their teeth. The worst of these three are the marketers because they have legions of psychologists and scientists trying to figure out the best way to lie to people.

Re:why are putting up with this shit? (-1)

Anonymous Coward | more than 3 years ago | (#35621436)

Why are posting this shit?

Re:why are putting up with this shit? (1)

hey! (33014) | more than 3 years ago | (#35621690)

To answer the question you posed: we're gullible. For that reason none of the solutions you pose would work, because any one of them could and would be used by a malicious party to exploit our gullibility. The only solution to the problem is to find some way of making people less gullible.

If you're interested, I have a cure for gullibility, and have started a multilevel marketing program to sell it. You could get in on the ground floor. I guarantee that the vast majority of participants will come out of my program less gullible than they went in (provided they aren't entirely hopeless cases).

Re:why are putting up with this shit? (1)

elsurexiste (1758620) | more than 3 years ago | (#35621742)

Astrosurfing is something that needs to be fought back against.

Why?! Astrosurfing sounds awesome!

Re:why are putting up with this shit? (1)

macs4all (973270) | more than 3 years ago | (#35621840)

It would need legal protection or it might be sued for defamation, even if it is correct

Not sued successfully. The truth is a complete defense in a defamation suit.

News at 11... (5, Insightful)

hamster_nz (656572) | more than 3 years ago | (#35620710)

Guess what? The people in ads are, well, actors.

And for the uber-naive, some online reviews are written by the product's manufactures!

Re:News at 11... (5, Insightful)

AK Marc (707885) | more than 3 years ago | (#35620742)

That's fine, as long as you don't introduce the actor as "Dr. Joe Smith, M.D. here to endorse our penile enlargement program" when Joe is a janitor and wannabe actor. That's not "acting" or "marketing." It's just plain fraud.

But were they introduced as such? (1)

Anonymous Coward | more than 3 years ago | (#35620806)

I just watched the video. From the first 10s forward it was pretty clear that these aren't real people with genuine expressions. All of the three are obvious exaggerations of certain stereotypes/traits. They use phrases like "The possibilities are unlimited" or "It let's me get ahead of the competitors", etc. which are generally accepted to be the kind of language almost exclusively used by the marketing and... Just look at their facial expressions! If anything, they have been made too corny... But I guess it's intentional to drive home the point that they aren't real.

What I see is that a few characters (or mascots) have been created to explain different user stories of the product. It has been made obvious that they don't represent genuine people so even some idiot realized that they're actors... And blogged about it.

Re:But were they introduced as such? (0)

Anonymous Coward | more than 3 years ago | (#35621454)

Re-imagine your post in a world where they had a budget for better actors. In other words, see what they are attempting to do for what it is.

Re:News at 11... (1)

magusxxx (751600) | more than 3 years ago | (#35621124)

Except many people still think Dr. Phil is an M.D. when instead he has a PhD. Marketing is everything. Ignoring the truth is everything else.

Re:News at 11... (0)

Anonymous Coward | more than 3 years ago | (#35621132)

And? What's wrong with PhDs?

Re:News at 11... (1)

magusxxx (751600) | more than 3 years ago | (#35621658)

Nothing. It's just that the spin doctors keep passing him off as a medical authority when he's not. It's interesting how the only time I've ever heard someone describe themselves as a PhD is in academia. Everywhere else, the title of Dr. is to be left unquestioned.

Re:News at 11... (0)

Anonymous Coward | more than 3 years ago | (#35621866)

Nothing. It's a progression:
BS=BullShit
MS=More Shit
PHD=Piled Higher and Deeper

Re:News at 11... (3, Informative)

uglyduckling (103926) | more than 3 years ago | (#35621014)

This isn't an ad, it's billed as "The Samsung Galaxy Tab Interview Project", and the video opens with someone receiving an invitation. They are clearly implying that they are interviewing real people, which is false advertisement. It's one thing to have a video of an actor who appears to be in an office environment saying how amazing the product is; it's another thing entirely to falsely claim they are a real person being interviewed.

Re:News at 11... (1)

_Shad0w_ (127912) | more than 3 years ago | (#35621030)

Most ads; NatWest and Halifax banks in the UK seem to like making adverts using actual employees. That or really bad actors.

Re:News at 11... (1)

Threni (635302) | more than 3 years ago | (#35621054)

I suspect the ads are designed and written by employees too. There are very few plausible alternative explanations for how bad they are. Some fat woman dancing around to crap music advertising uncompetitive products/services? Sign me up!

Re:News at 11... (2)

obarel (670863) | more than 3 years ago | (#35621184)

I thought that all the people who said "Windows 7 was my idea" were actually on the development team.

Maybe they told bullshit? (1)

commlinx (1068272) | more than 3 years ago | (#35620712)

Maybe the travel writer and real-estate CEO actors just told bullshit during the interview? Once during the GFC I was running a bit low on cash and told someone I really enjoyed .NET web development to pick up some interim work.

It's called "marketing". (2)

Gordonjcp (186804) | more than 3 years ago | (#35620720)

The "true-life" users might not be entirely suitable for sticking in front of a camera. Maybe they get nervous and clam up, or maybe they don't look or sound "right" for the video. Maybe there are issues with performing rights. It's far simpler to get the "true-life" user stories, write them up into something that flows, and get someone that can get a line out without sounding like a total idiot to perform them.

Re:It's called "marketing". (2, Insightful)

AK Marc (707885) | more than 3 years ago | (#35620748)

And if you don't put "dramatization" or "actors" (or at least "real stories told by actors" which I've seen more than once) at the bottom of the screen when lying, it's no longer "marketing" it's "fraud."

Re:It's called "marketing". (1)

g3n0m (662130) | more than 3 years ago | (#35620798)

Your argument that it's fraud is sadly quite far from the point, there is no false advertising, the product does all it is advertised for. It does not say that it is magical. It just shows it in the hands of a fictional character. I am waiting for the time when you will be declaring movies to be "fraud" instead of "entertainment".

Re:It's called "marketing". (3, Interesting)

klagermkii (791101) | more than 3 years ago | (#35620824)

The fraud is that they claim there's a particular real-estate CEO called X who believes Y about the Galaxy Tab, and in the way it's presented it's not unreasonable for someone to believe that that person actually exists. With movies there's a clear expectation going in that it's fiction.

However, if you go and make up fake reviews about your own movies such as calling them "another winner" and attributing them to non-existant movie critics [bbc.co.uk] , then that's also fraud.

http://news.bbc.co.uk/2/hi/4741259.stm

Re:It's called "marketing". (1)

Gordonjcp (186804) | more than 3 years ago | (#35620986)

The person *does* exist, but he sounds like Emo Philips and looks like RMS. Are you going to have him marketing your Android tablet?

Re:It's called "marketing". (2, Insightful)

Homburg (213427) | more than 3 years ago | (#35620922)

Yeah, it's just as well that Christopher Nolan put something at the bottom of the screen saying Christian Bale is an actor, and Batman doesn't actually exist, or he'd be doing hard time for fraud right now.

Re:It's called "marketing". (2)

ibmjones (52133) | more than 3 years ago | (#35621552)

Christopher Nolan was not marketing Batman as a real person.

Re:It's called "marketing". (4, Insightful)

Anonymous Coward | more than 3 years ago | (#35621704)

Yeah, it's just as well that Christopher Nolan put something at the bottom of the screen saying Christian Bale is an actor, and Batman doesn't actually exist, or he'd be doing hard time for fraud right now.

Try watching the credits until a message similar to this one comes along :

"The events depicted in this movie are fictitious. Any similarity to any person living or dead is merely coincidental."

It's in every friggin' movie.

Re:It's called "marketing". (1)

asifyoucare (302582) | more than 3 years ago | (#35621774)

... Christian Bale is an actor ...

That'd be more fraudulent than not saying it.

Re:It's called "marketing". (4, Informative)

msauve (701917) | more than 3 years ago | (#35620956)

It's far simpler to get the "true-life" user stories, write them up into something that flows, and get someone that can get a line out without sounding like a total idiot to perform them.

How convenient for Samsung, then, that they were able to find actors who had the exact same names as the characters they played! FTA:

I did notice, however, that freelance travel writer Joan Hess bears a striking resemblance to New York actress Joan Hess...
And that real estate CEO Joseph Kolinski could be New York actor Joseph Kolinksi‘s twin brother...
Filmmaker Karl Shefelman, on the other hand, looks a lot like...filmmaker Karl Shefelman. Who works for a New York production company. One that’s done work for Samsung.

Re:It's called "marketing". (0)

Anonymous Coward | more than 3 years ago | (#35621586)

The "true-life" users might not be entirely suitable for sticking in front of a camera. Maybe they get nervous and clam up, or maybe they don't look or sound "right" for the video..

Or they could turn up stoned [youtube.com] (she denied it of course.)

--
Anon because they keep giving me mods points.

Oh samsung (0)

Anonymous Coward | more than 3 years ago | (#35620726)

You need to learn from Microsoft and kill the alleged users after the interview ls

Not actors but genuinely happy patent lawyers (0)

FlorianMueller (801981) | more than 3 years ago | (#35620736)

They wasted money. You don't need actors to pretend they appreciate an Android-based product. Just film some patent attorneys who benefit from it [bnet.com] .

Re:Not actors but genuinely happy patent lawyers (0)

Anonymous Coward | more than 3 years ago | (#35620794)

Reading that made me think about Farscape when they landed on a planet of lawyers. Only 10% of the population were not lawyers ...

LOL.. were some people from ./ .. (1)

kvvbassboy (2010962) | more than 3 years ago | (#35620744)

.. actually fooled by this??

Re:LOL.. were some people from ./ .. (0)

Anonymous Coward | more than 3 years ago | (#35620820)

People from Dotslash?

Give them a break.. (1, Funny)

Wovel (964431) | more than 3 years ago | (#35620764)

They have no actual users...

Re:Give them a break.. (0)

Anonymous Coward | more than 3 years ago | (#35621710)

The number do speak for themselves. Not in all cases, but in this one, yes.

Yup (0)

Anonymous Coward | more than 3 years ago | (#35620780)

This is almost certainly true of any advertising like this

I'm shocked and amazed (2, Insightful)

91degrees (207121) | more than 3 years ago | (#35620832)

That people don't realise that marketing companies use actors.

The other day I saw an advertisement for a fast food establishment*, and there was a family there enjoying the food. I later learned that they weren't even related! The guy on the poster for haemorrhoid treatments doesn't actually have haemorrhoids either.

The point is that they're not deceiving you about anything that matters. A travel writer could use the galaxy for that purpose. Perhaps a travel writer even did, and they got an actress to explain why because it looks better. If you're going to choose something because its recommended by a pretty woman rather than a woman of more average appearance, then who are you to judge the marketing companies for taking advantage of this?

*Disclaimer - dramatisation only. I skip through the ads.

Re:I'm shocked and amazed (3, Insightful)

Jeff DeMaagd (2015) | more than 3 years ago | (#35621164)

It's not the end of the world, but they're implying them as an endorsement by people in the field. The fact that the video says it's an "interview project" and list actual real names and but stretched or faked occupations, is pretty shady in my opinion.

Re:I'm shocked and amazed (1)

grumbel (592662) | more than 3 years ago | (#35621270)

and there was a family there enjoying the food.

Half the time the food in advertisment isn't even food, but silicon models and other uneatable stuff that are airbrushed to look like food.

The point is that they're not deceiving you about anything that matters.

The trouble starts when they portrait their fiction as fact. Its not a new thing and this case doesn't even look to be that bad compared to other stuff, but with the media landscape in general it becomes really quite troublesome to distinguish between fiction and fact as the lines get more on more blurry and most of the time it is best to just assume outright fiction until proven otherwise.

Korea Joke (-1)

Anonymous Coward | more than 3 years ago | (#35620836)

haha Korea Joke... haha buy samsung... haha

Look at that! (2)

Weedhopper (168515) | more than 3 years ago | (#35620842)

Actors with day jobs!

Look at the bio for the woman they link to. At the end, she actually is involved in some sort of travel "writing."

Samsung's twisting the truth, but of all the dirty, underhanded crap that the big boys pull, this ain't a big one.

Re:Look at that! (3, Interesting)

JabberWokky (19442) | more than 3 years ago | (#35620990)

She's worked for the Travel Channel. It wouldn't surprise me if she's done some magazine articles. At the very least, her statement in the ad jibes with her career. I wonder if Joseph Kolinski has sold real estate.

Honestly, if they were actors, being paid as actors to portray characters, wouldn't they be using character names? This kind of sounds like they may have picked a minor side job they do when they can't find acting work and used that as their career. Otherwise, why use their real names if they are playing wholly fictitious characters? It's not exactly like they would balk at playing a part using a character name.

Re:Look at that! (1)

NoobixCube (1133473) | more than 3 years ago | (#35621196)

That explains the poor performances better than just faking users. They're actors and all the jobs selling deoderant and feminine hygiene products are taken by people with sightly more talent (but not so much as to be regulars on a soap...), so they actually ARE telling real life stories of their jobs!

Re:Look at that! (4, Insightful)

Weedhopper (168515) | more than 3 years ago | (#35621640)

That was exactly my point when I commented on this article yesterday on the site itself.

People are coming out of the woodwork screaming about fraud and astroturfing. No. Pretty much every single person who you'll find for this kind of gig is going to have an acting background on top of their day job. This is how the acting communities work. A handful of people out a hundred can make ends meet just by acting. The rest have to make ends meet by working day jobs. The overwhelming majority don't make much money at. Most move on after a period of time, but some of them plug away.

One of my best friends had (and still has) the acting bug. She lived in New York for a while after graduating. and managed to get quite a few small roles while waiting tables and tending bar. Eventually, she gave up it as a vocation (I think her parents bribed her) and now she's a lawyer. Still participates in community theater, still loves getting in front of the camera whenever she's given the opportunity. Just like every other actor who never made it as a professional actor.

And this is NYC we're talking about, for Taco's sake. CEO of a real estate company could describe a half dozen types of businesses that simply don't exist in most of the world.

Oh yeah, and those shows like Blind Date and their ilk? Half those people are actors, too. They're not acting in a role other than themselves for Blind Date. They're trying to get "exposure" or just jumped at the chance to get in front of a camera.

Of all the cockamamie REAL underhanded bullshit marketing tactics that big corporations pull every day, this is the one people are going to freak out about? GTFO.

moron stage hands paying 30% .gov tax (0)

Anonymous Coward | more than 3 years ago | (#35620850)

as for generous electrick (a patentdead chosen one royalty NYSE ky2us zero (0). nothing (0), much less than 30% (0), so that can be made fair by the available ACCURATE math. we'll take care of it ourselves, thanks?

excess .gov tax above zero (0) to be reclaimed (0)

Anonymous Coward | more than 3 years ago | (#35620902)

sound fair. the proceeds can be distributed by us to good (babys survival, accurate math/history research etc,,) causes, instead of paying to have gen. clarke re-brainwashed every few years, & equip murders to kill even more babys/others etc...duknow

wow (1)

Cant use a slash wtf (1973166) | more than 3 years ago | (#35620854)

I was under the impression that they were all actors. How is this something new?

OH MY GOD (1)

Anonymous Coward | more than 3 years ago | (#35620876)

Stop the presses!
Also, reality shows are scripted!

How many /.ers actually WTFV? (5, Informative)

drb226 (1938360) | more than 3 years ago | (#35620896)

(Watched The Fine Video)

I was skeptical, but I have to admit it went beyond my expectations

OK. Yes. I understand that most of the time, people in ads are actors. But this pushes it too far. It apparently shows the actor's real name, and (real?) age, and fake profession. Then these actors are "interviewed" about their "reaction" to the Galaxy tab. I can understand putting comments like "it's just what I need!" in a fake ad. I can also understand using an actor to portray the testimonial of some other real person. But this appears to be 100% fabricated. When you start inventing "skeptical" people that turn believer about your product, you're stepping over the line.

(That said, I think the Galaxy Tab is freaking awesome and would love to have one.)

Nothing compared to... (4, Funny)

LBArrettAnderson (655246) | more than 3 years ago | (#35620932)

This is nothing compared to what I learned about Apple's Mac ads... Get this... the guy who says "I'm a mac..." he isn't actually a computer at all! Neither is PC! I couldn't believe it, but it was a pretty reliable source who told me this.

Re:Nothing compared to... (0)

Anonymous Coward | more than 3 years ago | (#35620960)

Speak for yourself, I was very surprised when Justin Long and John Hodgman outed themselves as humans.

Re:Nothing compared to... (0)

Anonymous Coward | more than 3 years ago | (#35621038)

Get this... the guy who says "I'm a mac..." he isn't actually a computer at all!

To be fair he is gay though.

Today, the Galaxy... (1)

Provocateur (133110) | more than 3 years ago | (#35620944)

Tomorrow, the world!

Oh, wait...

massacred by ourselves, before we got here? (-1)

Anonymous Coward | more than 3 years ago | (#35620962)

recent non-un-new-history, & accurate math, puts the whole chosen ones dogma in an epiczoodick/askew?

so can we even trust ourselves not to invade/massacre ourselves & everybody else, again, ever?

You mean... (2)

dietdew7 (1171613) | more than 3 years ago | (#35621006)

They're not ALL "historical documents?"

What??? (2)

lennier1 (264730) | more than 3 years ago | (#35621012)

Marketing talking out of their ass? This threatens my entire understanding of the universe!!!!111eleventyone

Rootability (1)

atari2600a (1892574) | more than 3 years ago | (#35621020)

If getting cyanogenmod or something on one of these tabs is as painful as it is on my stepfather's Galaxy S "series"* phone, they'd have to pay me to use it as well! *I don't see why they put these in a series, I mean it'd be acceptable if it was just radio hardware being swapped out or something but half the phones are missing half the hardware!

Astroturfing as performance art (0)

Anonymous Coward | more than 3 years ago | (#35621022)

Astroturfing happens at the best companies, sadly. I worked at a startup last decader, where the weekly sales meeting included posting funny tweets, which was great, but the sales guy casually urged employees to join the tweeting to hype the product. When I checked the logs, most of the positive tweets were from our employees IP address range. When I looked further, and checked the voice logs and verified it was mostly the sales guy, and checked Google to see that it was the sales guy quoting other sites, and verified it by listening at the office door he was secretly doing it from using his bluetooth and speech recognition tools to include "authentic" mis-spellings, and mentioned to him that I'd heard him doing it, I was looking for work 3 days later.

Of course, I'd also pointed it out to my fellow engineers who started quoting his own stuff back at him as "familiar" from other websites, and shown the CFO how to take the fancy charts from the sales presentations, download them from our internal website, grab the data he used, and run them through an unjiggered spreadsheet software to correct the curves on his exciting sales graphs. I did it so the CFO wouldn't take that jiggered data to our investors and show it in a way they could access the raw data: if you're going to show a jiggered chart, you need to know it's lying so you know what questions not to answer.

I love working at start ups, and explaining to uneducated engineers that they if they're not in the first 50 employees, they're not going to see much profit when the company gets sold and they need to get paid in cash. And explaining to them how to detect the signs of VP's violating insider trading laws. *THAT* is always a fun education.

Just like them! (0)

Anonymous Coward | more than 3 years ago | (#35621074)

Just like samscum to lie! Ill bet you those actors dont even have a tablet!

What's the difference.. (0)

Anonymous Coward | more than 3 years ago | (#35621102)

You're either on Apples cool aid or Samsungs 'happy tabs'....

ret.4star.gen.hero, or hired goon psycho killer? (0)

Anonymous Coward | more than 3 years ago | (#35621128)

hard to tell? fog of tax free (for some) war can do that? did we say tax free? pardon, the non-taxpayers actually profit ($billionerrors$) on the heavy weapon (keeping ALL sides supplied including mexico) murder massacre business outings. so that's good?

we support the views of this former person
http://www.youtube.com/watch?v=TY2DKzastu8&NR=1&feature=fvwp ("stop killing")

we do not support the material in this cnn propaganda video from yesterday
http://www.youtube.com/watch?v=BXB75IK6pL4 ("we can win this, with my help")

same guy? clone? confused? we must focus... on the images. we must....saw a picture of one of those godaffy psycho-killer freaks being paraded around our military bases (may have paid for them, along with our holycost tithing's) like royalty, only to become our very worst 'enemy' just weaks/leaks later? focus-pocus?

Give 'em a break!! (1)

Timtimes (730036) | more than 3 years ago | (#35621152)

It's not like anybody is gonna buy something besides an Ipad (for the best tablet experience) unless they're lied to or defrauded in some way or fashion. Samsung really has no other choice but to engage in the most crass form of commercialism, or they risk not being able to sell any of their wannabee "Ipad Killer" tablets. They have to engage in lies or their lame attempt at copying Apple will surely die. Enjoy.

Do not taunt (0)

Anonymous Coward | more than 3 years ago | (#35621198)

Happy Galaxy Tab User.

You people are all bigots. (1)

Matey-O (518004) | more than 3 years ago | (#35621202)

Don't be so harsh...Actors are people too!

Journalists say what? (1)

samalicious (1860676) | more than 3 years ago | (#35621222)

I think it's awesome that journalists are getting peeved because they are treated the same way everyone else is - as a dumb consumer. Welcome to the party, pal!

Hypocrites! (2)

zmollusc (763634) | more than 3 years ago | (#35621462)

It isn't the astroturfing, marketing or advertising deception that irks me, it is the hypocrisy. I don't mind buying products on the recommendation of a shill just so long as I can use what _appear_ to be banknotes to pay for them.

HOLY SHIT GUYS!!! (2)

jmac_the_man (1612215) | more than 3 years ago | (#35621686)

Did you know that Justin Long ISN'T REALLY A MAC? Or that John Hodgeman ISN'T REALLY A PC?

It's a commercial. With actors in it. Deal with it

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