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Apple Causes Religious Reaction In Brains of Fans

CmdrTaco posted more than 2 years ago | from the pope-jobs-won't-lie dept.

Apple 636

satuon writes "In a recently screened BBC documentary called 'Secrets of the Superbrands', UK neuroscientists found that the brains of Apple fans are stimulated by images of Apple products in the same areas as those triggered by religious imagery in a person of faith. According to the scientists, this suggests that the big tech brands have harnessed, or exploit, the brain areas that have evolved to process religion."

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Political discussions do the same thing (0)

Anonymous Coward | more than 2 years ago | (#36179062)


Makes sense. (0, Troll)

Anonymous Coward | more than 2 years ago | (#36179132)

Since sodomites have no real religion, they cling onto any little material thing they can find for moral guidance.

Re:Makes sense. (1, Troll)

countertrolling (1585477) | more than 2 years ago | (#36179340)

That's not a troll. If one does not have a 'real' religion, they will create one. Religion, government, corporation, any kind of mysticism that exploits ignorance, all the same thing to bolster authority.. There's nothing particularly unusual about that.. SOP.. SNAFU

so does buttsecks (-1)

Anonymous Coward | more than 2 years ago | (#36179202)

Scientists have shown that an apple user bending over to "receive" has the same mental signature as when he opens a macbook pro.

Apple fans have brains? (-1, Flamebait)

Anonymous Coward | more than 2 years ago | (#36179086)

That I doubt

Apple Stores (5, Funny)

Anonymous Coward | more than 2 years ago | (#36179112)

Not sure if I'm alone, but every time I walk past an Apple Store I'm terrified one of the staff is going to come out and offer me a free personality test.

Re:Apple Stores (0)

Anonymous Coward | more than 2 years ago | (#36179146)


Re:Apple Stores (1)

Squiddie (1942230) | more than 2 years ago | (#36179190)

Well, they do try to "convert" non-apple users. Plus you could see people dressed in a black turtleneck and jeans drinking Koolaid with Steve.

Re:Apple Stores (3, Insightful)

Sir_Eptishous (873977) | more than 2 years ago | (#36179400)

Should be modded insightful. Yes, the whole Apple culture/worldview/aura is very L. Ron Hubbardesque.

Re:Apple Stores (3, Insightful)

The Dawn Of Time (2115350) | more than 2 years ago | (#36179442)

It's also amusing how much of a religion opposing Apple seems to be. I have to wonder if the grand irony is lost on you haters.

Re:Apple Stores (5, Insightful)

tangelogee (1486597) | more than 2 years ago | (#36179596)

It's also amusing how much of a religion opposing Apple seems to be. I have to wonder if the grand irony is lost on you haters.

...kind of how Atheism is as much of a religion as religion itself?

Re:Apple Stores (5, Insightful)

Bemopolis (698691) | more than 2 years ago | (#36179658)

Well, whenever I use Windows I am convinced of the absence of a just and loving God.

Re:Apple Stores (3, Insightful)

HunterD (13063) | more than 2 years ago | (#36179614)

Damn, this is turning out to be exactly like dealing with christians as an atheist:

"Your lack of belief in a god is a religion"

"Defining a lack of a belief in something as a religion is broken"

When are people who are a part of the faithful herd (regardless of the faithful herd) going to accept that not being a member of your religion is not a leap of faith?
(Answer: never)

Re:Apple Stores (0, Troll)

Samalie (1016193) | more than 2 years ago | (#36179636)

Of course. In reality (and seemingly confirmed by this study), this is no different than Religion vs Atheism.

Atheism is a "religion" as much as religions are religions...groups of fanatics vehemently spouting off their opinion of the nature of the universe, and not accepting the opinion of the other side.

Re:Apple Stores (0, Flamebait)

clang_jangle (975789) | more than 2 years ago | (#36179724)

Actually the haters surpass the fanbois in terms of religious fervor, by far. The proof is in the discussions of the Apple-related stories. Nothing but a bitchfest every time.

Re:Apple Stores (2, Insightful)

mr1911 (1942298) | more than 2 years ago | (#36179570)

It is funny to see how the Slashdot community loves to bash Apple and those that use Apple products. Read some of the comment threads bashing MS and singing the praises of [insert alternate OS here] or hyping Android over iOS.

It is easy to see the fault in others, but a more difficult proposition when looking in the mirror.

Re:Apple Stores (4, Insightful)

poity (465672) | more than 2 years ago | (#36179520)

Also notice how cathedral-like those Apple stores are -- glass to harness the ethereal, wooden altars to exalt the immaculate, and "genius" acolytes to guide you on the path to salvation (from PC original sin).

And this is news how? (4, Funny)

jarich (733129) | more than 2 years ago | (#36179114)

Old news for anyone who's spent time around Apple users. Just saying. ;)

Re:And this is news how? (0)

Anonymous Coward | more than 2 years ago | (#36179270)

Good gravy, man! You mean all those smartass jokes I've made about Apple users being followers of the LORD Almighty, His Exalted Steveness were actually more real than I thought?

Now I'm starting to feel more sorry for these sad, misguided people, rather than just snide at how godawfully annoying they are.

..brain regions which evolved to process religion? (1)

gnoshi (314933) | more than 2 years ago | (#36179126)

I guess maybe the inquisition could have produced selective pressure to evolve brain areas associated with religion. Right?

Re:..brain regions which evolved to process religi (3, Interesting)

TheRaven64 (641858) | more than 2 years ago | (#36179562)

There have been evolutionary pressures towards religion for a long time. Religion lets you accept things without needing to understand them. For example, a religion can say 'don't eat pork' and the followers will avoid pork without questioning. Since pigs and humans are biologically similar, it's very easy for diseases to jump the species barrier, so a population that avoids eating pig is more likely to survive than one that eats pig (especially with the uneven cooking you get from primitive fire-based cooking). Another religion says 'don't eat green plants', but we don't hear about that one because all of its followers died. Similarly, the religion talks about the divine right of kings, and so the society becomes more cohesive and people are willing to die to protect it - this society is capable of exterminating societies based on self interest, so there is a survival benefit for genes that encourage people to join such a society.

Re:..brain regions which evolved to process religi (1)

betterunixthanunix (980855) | more than 2 years ago | (#36179696)

Well, the simplest explanation I can think of is that religion helped keep societies together for a long time, which helped the members of those societies survive (and thus reproduce). Evolutionary processes can tend toward locally optimal solutions, and I suspect that is what happened with this "religious" section of the brain.

I'm an atheist but... (4, Funny)

bytethese (1372715) | more than 2 years ago | (#36179130)

Steve Jobs, who art at Apple, awesome be thy name...

Re:I'm an atheist but... (1)

Mr_eX9 (800448) | more than 2 years ago | (#36179232)

I'm an atheist and Apple's marketing shit doesn't appeal to me. In fact, as a former Mac user, the Apple branding was my least favorite part of the whole thing. Go figure!

Re:I'm an atheist but... (4, Insightful)

YttriumOxide (837412) | more than 2 years ago | (#36179418)

As an atheist myself (and a relatively "strong" one at that - I consider the concept of religion to be toxic), I wouldn't be surprised to see the same reaction in rabid Linux users, or rabid Windows users (although admittedly they're a lot harder to find). The article and summary are heavily focused on Apple, but the core content of the article (and yes, summary) states that it's more about it being a brand that people do build up a "religious" feeling towards.

As an Apple user (typing this on a MacBook Pro) AND as a Linux user, AND as a Windows user for work, I really am quite certain I wouldn't have these kinds of reactions in my brain to seeing Apple logos. i.e. I am not an "Apple devotee" as the article puts it. I do however suspect you'd see these reactions in my brain for the things I am truly passionate about (sometimes irrationally) such as showing me a Dvorak layout keyboard; a linguistic tree; or the flag of my home country. Note that I don't consider myself "excessively" devoted to any of these things, but I can imagine it would trigger something (these things all do trigger an emotional response for example).

Re:I'm an atheist but... (0)

Anonymous Coward | more than 2 years ago | (#36179718)

I know how you feel. I myself was inducted into the Cult of Mac many years ago. I remember the old arguments: one-button mouse, megahertz myth, no games (photoshop isn't a game). While as a techy I can fully appreciate the Unix underpinnings of OSX, I've been alienated by the company. I remember going to specialty mac stores and it was a place for fellow members. We were the excluded of the excluded. Not just computer nerds, but computer nerds who were ostracized by the much larger Windows crowd. Then came the Mac Panthers and their new ways. iProducts and trendy stores. No longer are we the loyal few. Now we're the coffee sipping trend setters. I've since descended deeper into *nix arcana but I look back at my roots and shake my head.

Re:I'm an atheist but... (1)

theBuddman (1905202) | more than 2 years ago | (#36179634)

"I contend we are both atheists, I just believe in one fewer OS than you do. When you understand why you dismiss all the other possible OSs, you will understand why I dismiss yours."

Apple fanboys are as irrational as religious folks (0)

Anonymous Coward | more than 2 years ago | (#36179134)

Who woulda thunk?

PC Fanboys will eat this up! (0)

deadcrow (946749) | more than 2 years ago | (#36179140)

Wow.. The PC Fanboys are going to have a field day with this one. It always seemed like the Apple fan base was more fanatical than just high quality products would suggest. Now there is "proof".

Re:PC Fanboys will eat this up! (-1)

Anonymous Coward | more than 2 years ago | (#36179178)

There are no "PC fanboys". Fan-boi-sm is an Apple thing.

PS: Does this article count as the daily Steve Jobs bowel movement update?

Re:PC Fanboys will eat this up! (1)

somersault (912633) | more than 2 years ago | (#36179390)

It will be the same for any "fanboy". The whole "fanboy" bit should give it away. Most humans will be guilty of this type of irrational thinking in some parts of their life. We're not purely logical beings.

Re:PC Fanboys will eat this up! (1)

Mordok-DestroyerOfWo (1000167) | more than 2 years ago | (#36179402)

I think you're trying to force a false dichotomy on the discussion. I know a number of people who believe that if you're not an Apple fanboy, you must be a PC fanboy. I would wager that a good number of posters here would agree that a computer is a tool and that we use the best ones available for the money that we have. I wouldn't even go so far as to say that Apple's hardware is "high quality", or at least of no higher quality than the exact same stuff you can get off the shelf at Fry's or on Newegg.

I'd like them to compare programmers' brains (4, Insightful)

KDN (3283) | more than 2 years ago | (#36179154)

I think it would be interesting to compare brain scans of different factions of computer programmers. Any number of programmer religious wars: vi vs emacs, Unix vs Windows, GUI vs CLI, indenting with blanks vs tabs, C vs Perl vs Ruby vs .Net vs Python vs JavaScript.

Re:I'd like them to compare programmers' brains (1)

deadcrow (946749) | more than 2 years ago | (#36179220)

I like VI, but I doubt you would get a religious reaction to it if you scanned me!! Now, if you scanned me for Nacho's....

Re:I'd like them to compare programmers' brains (1, Insightful)

Anonymous Coward | more than 2 years ago | (#36179284)

Let's not try to deflect the import of this by searching desperately for other things that have a religulous (look it up, fanbois) reaction.

Furthermore, your reach is unseemly. There is no C vs Perl debate. Vi vs emacs has strong technical bases. As opposed to Mac-heads who largely do not understand computing - kinda like how fundamentally religious people don't understand nature.

Re:I'd like them to compare programmers' brains (2, Insightful)

Reverand Dave (1959652) | more than 2 years ago | (#36179504)

I've always said that Macs are for people that don't understand computers and have too much money. Dells are for people who don't understand computers and don't have any money. Mac users not understanding computing is a little bit of a misnomer though, some of them understand computing, but many do not know shit about hardware. They spend so much time with the "it just works" mantra that they totally ignore the whole part about educating yourself when their shiny stops just working. If any single piece of hardware in my machine breaks, I can find a part to fix it myself on the web within 5 minutes and have it done in a matter of days for 200% less the cost of taking my whole system into a mac "genius" to try and figure out why their fancy doorstop has stopped just working.

Re:I'd like them to compare programmers' brains (1)

gnasher719 (869701) | more than 2 years ago | (#36179652)

I've always said that Macs are for people that don't understand computers and have too much money.

Strange enough, around software developers that I know, Macs are the computers of choice. Mostly because they don't have to prove how clever they are. (And no, successfully fighting your Windows PC doesn't show you are more clever than a Mac user whose computer just works).

And I don't really want to go on about spelling, but having a spelling error in your nickname, Reverand (sic) Dave, that is taking the piss.

Re:I'd like them to compare programmers' brains (1)

Anonymous Coward | more than 2 years ago | (#36179558)

Uh, any flamewar between competing technologies / methodoligies demonstrates the very same religious fever. And if there isn't a C vs Perl debate, there is a C vs Lisp debate, a C++ vs Java debate, functional vs imperative, OOP vs non-OOP, dynamically typed verse static, high-level with frameworks vs do everything by hand in assembly, ad infinitum. Right here on /. every day.

And do you have a study demonstrating that Apple fanboys are less computer savvy than Windows or Linux fanboys? Or is that just your particular variety of religion speaking?

Evolved to process religion? (2)

iateyourcookies (1522473) | more than 2 years ago | (#36179176)

âoeThis suggests that the big tech brands have harnessed, or exploit, the brain areas that have evolved to process religionâ Interesting. Is there a good theory or evidence as to why processing religion is/was a selection pressure?

Re:Evolved to process religion? (2)

jandrese (485) | more than 2 years ago | (#36179234)

Because once a religion reaches critical mass in an area, nonbelievers are forcibly converted, either to the religion or to fine ash as they are burned at the stake. That's pretty strong selection pressure right there.

Re:Evolved to process religion? (2)

Posting=!Working (197779) | more than 2 years ago | (#36179274)

There are and have been a lot of religions that shun the disbeliever and control the lives of a majority of the population, making it more difficult for the disbelievers to marry and procreate. At the extreme end would be organizations like the inquisition, which killed the heretics.

That's my guess anyway.

Re:Evolved to process religion? (2)

drooling-dog (189103) | more than 2 years ago | (#36179358)

It's possible that it doesn't have to do specifically with religion, but rather with any uncritical following of a leader or alpha figure. It could be a dictator or sports team as well as a god. We're basically pack animals, after all, and that requires the acceptance of hierarchy.

Re:Evolved to process religion? (2)

doconnor (134648) | more than 2 years ago | (#36179460)

Here [www.cbc.ca] is a Quirks and Quarks segment discussing the science of religion. The have two scientists, one who thinks that religion was selected for to improve social cohesion, and the other who thinks that religion is an unintended side effect of our curiosity and desire to understand things.

Re:Evolved to process religion? (2)

Rakshasa Taisab (244699) | more than 2 years ago | (#36179674)

There are some very interesting theories regarding how the brain's preference towards false positives due to survival pressure, and how that leads to a preposition towards religion.

Hallelujah! (1)

itsdapead (734413) | more than 2 years ago | (#36179194)

Hallelujah! All hail Jobs! A likeness of the Apple logo just miraculously appeared in my lunchbox!

Oh, wait - sorry, false alarm - its just an apple.

P.s. in this modern quantum phrenology, how close is the "religious" region to the "sex" region - and can you distinguish between a Slashdotter's reaction to a neat water-cooled quad SLI graphics rig and a picture of Natalie Portman?

Eh, they act like religious people. (0)

Anonymous Coward | more than 2 years ago | (#36179204)

Both religious people and iTards tell you to believe in/like something otherwise they'll flame you to death.

millions of starving dying homeless on this planet (0, Offtopic)

Anonymous Coward | more than 2 years ago | (#36179212)

no wonder it's to be decreed this day that the god given chosen ones' holycost must be extendead until at least 2025, because of our fear, & the # of us, which both are big. disarmament is catching on all over the globe. so we'll clearly be at some advantage, & the rest of the world will continue to bow down, suck up, & just re-fear us in general. it worked for us until it didn't, now it's not our fault if a lot more death & destruction is done because THEY won't listen/give us their resources, even though we need them to keep the dream a lie for another day. when self-importants of our guys get nailed, it's ALWAYS 'former' head..., alleged, unproven blah blah blah. innocent until ,,, unless. terrorific example of regimes run amok.

still waiting? more stand-up talknician routines. more threatening now? will the FSF guys be arrested for sex crimes too? julians, adrians, everybody's at risk, of being arrested, or worse. scary? 13 year old tagged by ss.gov at school for unapproved tweeting. so we're safe from him now. the key to the bells & whistles of just one city is way too much trust to put in one human. our/our planet's fate however, is different?

same old; how many 1000 babys going up in smoke again today? how many 1000's of just folks to be killed or displaced again today? hard to put $$ on that. the cost of constant deception, to our spirit? paying to have ourselves constantly spied on & lied to by freaky self chosen neogod depopulationers? the biblically styled fatal distraction holycost is all encompassing, & never ends while we're still alive, unless we cut them/ourselves off at the wmd. good luck with that, as it's not even a topic anywhere we get to see, although in real life it's happening everywhere as our walking dead weapons peddlers are being uncontracted. you can call this weather if it makes you feel any better. no? read the teepeeleaks etchings.

so, once one lie is 'infactated', the rest becomes just more errant fatal history.

disarm. tell the truth. the sky is not ours to toy with after all?

you call this 'weather'? what with real history racing up to correct
itself, while the chosen one's holycostal life0cider mediots continually
attempt to rewrite it, fortunately, there's still only one version of the
truth, & it's usually not a long story, or a confusing multiple choice
fear raising event.

wouldn't this be a great time to investigate the genuine native elders social & political leadership initiative, which includes genuine history as put forth in the teepeeleaks etchings. the natives still have no words in their language to describe the events following their 'discovery' by us, way back when. they do advise that it's happening again.

who has all the weapons? who is doing MOST of the damage? what are the motives? are our intentions & will as the ones who are supposed to be being represented honestly & accurately, being met? we have no reference to there being ANY public approval for the current mayhem & madness pr firm regime style self chosen neogod rulership we've allowed to develop around us, so we wouldn't have to stop having fun, & doing things that have nothing to do with having to defend from the smoke&mirrors domestic frenetics, of the unproven genocides. rockets exploding in syria fired from Libya? yikes?

the zeus weather weapon is still being used indiscriminately against the population, our rulers' minions are fleeing under fire.

the whore of babylon has been rescued by the native elders. she has the papers of challenge authored by the hymenical council, & is cooperating wholeheartedly with the disarmament mandate.
disarm. thank you.

censorship, or convenience?
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which are always changing, you butthead

Re:millions of starving dying homeless on this pla (0)

Anonymous Coward | more than 2 years ago | (#36179422)


Daily Prayers (1)

Anonymous Coward | more than 2 years ago | (#36179214)

So...do I have to pray towards Cupertino instead of Mecca now?

Fan boy, or Cult Religious Member (1)

Anonymous Coward | more than 2 years ago | (#36179222)

Amen brother! Speak the truth! For the land was filled with bad products, plagued on all sides by viruses and malware, but then Steve Jobs did speak, and he said, let there be an iPad with an intuitive user interface, and it was good!


Only big brands? (4, Funny)

tchernobog (752560) | more than 2 years ago | (#36179254)

Hah, they should try that test with us GNU/Linux users on Slashdot.

We probably qualify directly as saints [wikimedia.org] .

Re:Only big brands? (0)

Anonymous Coward | more than 2 years ago | (#36179292)

(Score:-1, rms)

Re:Only big brands? (0)

Anonymous Coward | more than 2 years ago | (#36179512)

More like zealots

Must be why... (0)

Anonymous Coward | more than 2 years ago | (#36179262)

...I only stop by Apple stores around Christmas.

Emacs users (3, Funny)

Torodung (31985) | more than 2 years ago | (#36179268)

So if it works for Macs, we need a similar study done on Emacs users. ;^P

(We apologize in advance for any resulting emacs vs. vi flame war.)

Re:Emacs users (1)

AntEater (16627) | more than 2 years ago | (#36179656)

So if it works for Macs, we need a similar study done on Emacs users.

Any true Emacs user knows that Emacs is operated at the subconscious levels of the brain. Brain imaging of the frontal lobes won't show this activity. The key strokes occur in the brain stem or as reflexes in the spinal cord. When I'm programming in Emacs, I remain unaware of what my fingers are doing. In fact, it's more like an out of body experience. I just simply will the code to be and it appears on the screen.

Re:Emacs users (0)

Anonymous Coward | more than 2 years ago | (#36179670)

Come on everyone knows that Jesus said the Nano users shall inherit the earth.

Re:Emacs users (0)

Anonymous Coward | more than 2 years ago | (#36179716)

Nah... Emacs is just so low in brand, just replace it with Ubuntu and you get bigger effect in brains than what Apple products does for Apple fans.

You see, Ubuntu fans are more fanatic than Apple fans.

Bullshit. (3, Funny)

fuzzyfuzzyfungus (1223518) | more than 2 years ago | (#36179280)

The idea that "Apple causes religious reaction in brains of fans" is absolute nonsense. Those pointy-headed intellectuals have it all wrong(probably because they are trying to do visualizations on an emachine or something).

The truth is, a number of dusty little abrahamic "deities" have hijacked the portions of the brain that evolved to appreciate Apple products in a fair number of unfortunate individuals. Hence the confusion.

And the Zealot speaks (0)

Anonymous Coward | more than 2 years ago | (#36179590)

Spoken like a true religious nut! Everyone else is wrong, who cares how they did the study. You for sure know it better. Stupid scientists.

Doubt this is Apple-specific (1)

dn15 (735502) | more than 2 years ago | (#36179312)

If somebody opened a "Linux Store" I guarantee you that it, too, would trigger the same parts of the brain for certain people. :)

Re:Doubt this is Apple-specific (0)

Anonymous Coward | more than 2 years ago | (#36179446)

... but none of them would buy anything!

I joke, I joke.

*sitting here using a Debian Squeeze machine with no MS stickers on it*

Re:Doubt this is Apple-specific (0)

Anonymous Coward | more than 2 years ago | (#36179456)

I sincerely doubt that bickering and arguing over the state of the latest kernel activates the same parts of the brain. Also, what would you *sell* there? RHEL?

Built up immunity (1)

rwa2 (4391) | more than 2 years ago | (#36179334)

Yay, does that mean I have built up a Snow-Crashesque immunity to Apple, Organized Religion, and Politics? That rules! Now how can I infect others with my immunity? (consults The Diamond Age) Underground glitter orgy party it is! Everyone meet me on my minecraft server!

Re:Built up immunity (0)

Anonymous Coward | more than 2 years ago | (#36179486)


Re:Built up immunity (1)

coder111 (912060) | more than 2 years ago | (#36179586)

Sorry, no time for party. Too busy setting up data haven/virtual currency and looking for nazi gold that includes gold punchcards that organize philosophical concepts produced by my ancestor in London

Perhaps the opposite is true (1)

ddtmm (549094) | more than 2 years ago | (#36179356)

Could it be that . ...this suggests that religions have harnessed, or exploit, the brain areas that have evolved to process big tech brands.

At last. (1)

unity100 (970058) | more than 2 years ago | (#36179360)

When we were saying the same thing to apple fans here, we were getting bashed, modded down etc.

Im wondering what will they come up with against this article.

Re:At last. (1)

npsimons (32752) | more than 2 years ago | (#36179662)

When we were saying the same thing to apple fans here, we were getting bashed, modded down etc.

Im wondering what will they come up with against this article.

They will bash it and tag it "flamebait" and "troll", as well as mod you down. I'm also figuring someone will claim that "it's okay because Microsoft and Google have the same effects", someone else will claim that "people love Apple because their products are technically superior", and other fallacious apologetics will be spewed. That's why I have people like you friended, so my reading habits (I mostly read slashdot for the comments) aren't affected by the fanbois. Just waiting for jedidiah and others who dare to question Apple to show up. This ought to be good :)

Good news for Apple (2)

Combatso (1793216) | more than 2 years ago | (#36179376)

They should be a tax free religious organization now.

and making fun of an apple user is now a hate crime

It's a cult. (3, Interesting)

MaWeiTao (908546) | more than 2 years ago | (#36179404)

I think it's simply human nature. An individual who doesn't have religion inevitably creates something to fill that space. So you get celebrity and idol worship and the adulation of lifestyle brands.

Having worked in design for well over a decade I've come across countless Apple fanatics. Although fervor has dampened a bit in recent years, the switch to Intel processors and Apple having becomes largely mainstream playing significant parts in that. Not to discount what Apple has been able to do, but routinely Apple gets all the credit for things others have been doing for years.

The way I've seen some people idolize Steve Jobs is downright embarrassing. I've seen people use his portrait as a desktop background. Every time a new product comes along the rumors start flying about how it works and how it's built. I've heard some outrageous claims over the years.

The thing that I never expected was that this level of fanaticism would infect the mainstream. The big irony is that for many people, particular college kids from what I've seen, continue to see Apple as representative of some kind of counter-culture. I wonder how these people would feel if they say who's on Apple's board of directors. It doesn't get more mainstream than Apple. I'm sure they'd find a way to rationalize it all.

I've always thought Apple has a great marketing machine. But really, their job is made unbelievably easy thanks to all the fanatics.

Some things never change (2)

npsimons (32752) | more than 2 years ago | (#36179416)

Each of these cults correspond to one of the two antagonists in the age
of Reformation. In the realm of the Apple Macintosh, as in catholic
Europe, worshipers peer devoutly into screens filled with "icons." All
is sound and imagery and Appledom. Even words look like decorative
filigree in exotic typeface. The greatest icon of all, the inviolable
Apple itself, stands in the dominate position at the upper-left corner
of the screen. A central corporate headquarters decrees the form of all
rites and practices. Infallible doctrine issues from one executive
officer whose selection occurs in a sealed board room. Should anyone in
his curia question his powers, the offender is excommunicated into outer
darkness. The expelled heretic founds a new company, mutters obscurely
of the coming age and the next computer, then disappears into silence,
taking his stockholders with him. The mother company forbids financial
competition as sternly as it stifles ideological competition; if you
want to use computer programs that conform to Apple's orthodoxy, you
must buy a computer made and sold by Apple itself.
        -- Edward Mendelson, "The New Republic", February 22, 1988

How can we interpret this from the religious side? (0)

Anonymous Coward | more than 2 years ago | (#36179426)

The same results were found with Pepsi in a fMRI study and not unique to one product. A much better twist to the results is that religion is simply really good marketing that stimulates our emotions.

What? (0)

Anonymous Coward | more than 2 years ago | (#36179434)

Since when do we have "brain areas that have evolved to process religion"?

And the lord spake, saying.. (0)

Anonymous Coward | more than 2 years ago | (#36179464)


Riley contacted the editor of World of Apple, Alex Brooks, an Apple worshipper who claims to think about Apple 24 hours a day, which is possibly 23 hours too many for most regular people. A team of neuroscientists studied Brooks’ brain while undergoing an MRI scan, to see how it reacted to images of Apple products and (heaven forbid) non-Apple products.

Self-professed worshipper has religious tendencies. Film at 11.

What happens... (0)

Anonymous Coward | more than 2 years ago | (#36179490)

...if you scan someone's brain after you ask them their opinion of Emacs vs. Vi?

The reality seems to be *fandom*. (2)

DdJ (10790) | more than 2 years ago | (#36179498)

The reality seems to be that fandom lights up some of the same regions of the brain as religion. Note that they're not claiming this is a common trait of Apple users, but fans. It's not really surprising.

(And sure, they certainly had access to a large sample set.)

What do you think would light up in RMS's brain? Assuming he even let himself get hooked up to a medical scanner that wasn't 100% open software and hardware, that is.


Anonymous Coward | more than 2 years ago | (#36179528)

One of these words does not belong.

The Question Is (1)

techsoldaten (309296) | more than 2 years ago | (#36179580)

The question is what kind of religion.

People have made much of the metaphore that Apple is like being a Catholic while using a PC is like being a Protestant.

I personally think being an Apple fan is more like being one of the Old Believers [wikipedia.org] in Russia. It's not so much that you do it their way, it's that doing it another way is 'dire.'

Not surprising at all. (0)

Anonymous Coward | more than 2 years ago | (#36179618)

Trying to talk to Apple fanboys about anything bu brings judgement and condemnation upon you. They sure do have a lot in common with the devoutly religious.

Really? (0)

HalAtWork (926717) | more than 2 years ago | (#36179620)

the brain areas that have evolved to process religion.

So you're going to go with that rationalization? What a beaut!

How should the results of the study be interpreted (1)

RNLockwood (224353) | more than 2 years ago | (#36179628)

1. That part of the brain is involved with irrational faith?
2. That part of the brain is involved with rationality? or
3 That part of the brain evolved over time to prefer sleek objects?

Hard to tell, IMHO.

Not just Apple (0)

Anonymous Coward | more than 2 years ago | (#36179646)

Apple is no different here. This study is describing the feeling someone gets when they see something they like. Why they like it may be because they associate the thing with being socially accepted. A woman buying a $500 fashionable purse, a dude buying his second vette and hanging out at a car show with his car, a person listening to some music that reminds them of a few years earlier when they were partying it up in college without a care in the world except being with friends and being noticed. etc..

Its not the tech, it is not a high from satisfaction of the item, it is the high of relating that thing to being accepted by others and fitting in. What these people all fail to realize is although they are or at least think they are socially accepted because they have the item, all it takes for anyone to get that feeling is to lay down some cash and buy it themselves. Money can't buy you love but your mind sure can make you think it does.

Physiologists have been studying this mental behavior for many decades, it is nothing new.

Human CENTiPAD (0)

Anonymous Coward | more than 2 years ago | (#36179712)

Oh no! Apple is having way too much influence on people. I'm afraid that it won't be long before Apple decides the sew the mouths of some of its users to the assholes of other users, forming the Human CENTiPad.

Unreal that religious reactions are triggered in the brains of fans.... these "fans" might actually think that the (above mentioned) is okay because Apple can do no wrong.

Religious Center? (1)

KaptajnKold (575207) | more than 2 years ago | (#36179730)

I find it hard to believe that there should be a part of the brain evolved to process religion. Just how would nature select for that? I think it more reasonable to believe that religion hijacks that part of the brain, but that it evolved for some other—more mundane—purpose. Question: What, other than Apple products and religion, stimulates that part of the brain? The answer might give us a clue as to what its evolutionary purpose really is, and why it is stimulated by religion and Apple Products.

Anti-groups are obsessed with what they hate (1, Insightful)

aristotle-dude (626586) | more than 2 years ago | (#36179732)

Why is it that atheists on the internet spend so much more time talking about god on the internet than people of faith and why do they spend so much time complaining about christians while they are trolling against christians themselves? Why is it that windows fanboys spend more time talking about Apple products and why do they spend so much time trolling Apple users with alleged stories about arrogant mac users?

The answer is simple, both of these anti-groups have members who have some gnawing feeling inside them that they are missing something and they try to cover it up by attacking what they fear is what they secretly want.

I don't know about you but I'm a little sick and tired of all of the anonymous "buttsecks" trolls on here. It seems to me that these PC using trolls seem obsessed with it. Do you see mac users talking incessantly about it? No, because mac users come from all walks of life and most of them are grown up people living on their own instead of little trolls living in their mother's basements obsessed with anal rape and apple users. Grow up already for crying out loud. I'm neither gay or a supporter of rights other than "human" rights for all but we should treat all people with respect regardless of how we feel about their way of life or political views.

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