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Apple Plans New Spaceship-like Campus

CmdrTaco posted more than 3 years ago | from the spend-spend-spend dept.

Apple 279

itwbennett has a story that might answer the question of what Apple is doing with the billions they have in the bank. "Apple CEO Steve Jobs on Tuesday presented plans for a new Apple campus to the Cupertino City Council. The office building will look 'a little like a spaceship landed,' said Jobs. It will also be just 4 stories tall, is big enough to house all 12,000 Apple employees (with room for growth), and will generate its own energy." Keep reading to see the riveting town council meeting.

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Now he's building a mothership. This will end well (4, Insightful)

elrous0 (869638) | more than 3 years ago | (#36374950)

Why do I have a feeling that the Steve Jobs story is going to end with him and a large number of followers drinking arsenic-laced kool-aid in an effort to travel to the alien home planet of Klatlun?

Re:Now he's building a mothership. This will end w (1)

fuzzyfuzzyfungus (1223518) | more than 3 years ago | (#36375016)

Dear Sir, The Kraft Foods Company, holder of the Kool-Aid(tm) name and distinctive marks, believes your insinuations to be tortuously harmful to the value and good public image of the Kool-Aid(tm) brand.

We would ask that you cease and desist your activity, and would like to remind the reading public that Jonestown residents were consumers of "flavor-aid" an inferior imitation product. John Doe III General Counsel

Re:Now he's building a mothership. This will end w (0)

drinkypoo (153816) | more than 3 years ago | (#36375174)

We would ask that you cease and desist your activity, and would like to remind the reading public that Jonestown residents were consumers of "flavor-aid" an inferior imitation product. John Doe III General Counsel

And we would ask right back for you to remember that the Jonestown residents consumed both Kool-Aid and Flavor-Aid on one fateful (and for most of those of us who were not there, memorable) day. The only people there not drinking one or the other, of course, were men with guns working for our scary, molesting uncle.

PEW! PEW! (1)

Thud457 (234763) | more than 3 years ago | (#36375226)

Heaven's Gate took their magic vitamins with applesauce, you insensitive clod.

So at this new facility at the Mindhead campus, do the doors futuristically automatically slide open with a "whoosh"?

Re:PEW! PEW! (1)

Canazza (1428553) | more than 3 years ago | (#36375376)

No, they all open with the Mac "Yawn" sound.

Re:Now he's building a mothership. This will end w (4, Funny)

InsertWittyNameHere (1438813) | more than 3 years ago | (#36375268)

The Leader is good, the Leader is great, we surrender our will as of this date!

Re:Now he's building a mothership. This will end w (5, Funny)

Whalou (721698) | more than 3 years ago | (#36375312)

Na-na-na-na-na-na-na-na Leader!

Re:Now he's building a mothership. This will end w (0)

Anonymous Coward | more than 3 years ago | (#36375290)

It's all laid out in his latest book, iFire in the iSky

Re:Now he's building a mothership. This will end w (1)

Enderandrew (866215) | more than 3 years ago | (#36375494)

The Jonesville compound drank Flavor Aid. Yet everyone always associates this with Kool-Aid because no one likes Flavor Aid.

Flavor Aid deserves to be associated with arsenic. Give them the credit they deserve!

Re:Now he's building a mothership. This will end w (0)

gnasher719 (869701) | more than 3 years ago | (#36375530)

Why do I have a feeling that the Steve Jobs story is going to end with him and a large number of followers drinking arsenic-laced kool-aid in an effort to travel to the alien home planet of Klatlun?

If that's your feeling, you should seriously ask for medical help.

Re:Now he's building a mothership. This will end w (3, Informative)

Wyatt Earp (1029) | more than 3 years ago | (#36376004)

The Jonestown massacre was carried out with Cherry and Grape Flavor-Aid poisoned with Valium, chloral hydrate, cyanide, and Phenergan.

More like iDoughnut (2)

identity0 (77976) | more than 3 years ago | (#36374998)

The circular shape is reminiscent of the UK's GCHQ "Doughtnut" [cryptome.org] building. GCHQ is their equivalent of the NSA, they do sigint for the Queen.

Re:More like iDoughnut (0)

Anonymous Coward | more than 3 years ago | (#36375210)

The first thing I thought was it looks like a panopticon. http://en.wikipedia.org/wiki/Panopticon

Re:More like iDoughnut (0)

Anonymous Coward | more than 3 years ago | (#36375576)

The first thing I thought was I'll post a link to wikipedia and then people will think I'm smart and like me.

FTFY.

Actually... (1)

denzacar (181829) | more than 3 years ago | (#36375580)

All those glass walls and it's circularish shape remind me more of another British-imagined building. [wikipedia.org]

Re:Actually... (1)

elfprince13 (1521333) | more than 3 years ago | (#36375864)

That wasn't the one [wikipedia.org] I thought you were going to post.

Penis Spaceship ? (0)

Anonymous Coward | more than 3 years ago | (#36375006)

Is it just me or does Apple's new campus look like a semi-erect penis?

Re:Penis Spaceship ? (2)

ArAgost (853804) | more than 3 years ago | (#36375048)

Please articulate how a torus-shaped building reminds you of a penis in any state of turgidness.

Re:Penis Spaceship ? (1)

Ixokai (443555) | more than 3 years ago | (#36375748)

Only in the world where you are doing seriously unkind things to your penis, man.

You could have said cock-ring and I would have been with you.

But... a penis? No. Ow.

Make it so (1)

magusxxx (751600) | more than 3 years ago | (#36375014)

Didn't things end poorly when they tried this on Star Trek: The Next Generation?

That was no spaceship! (1)

denzacar (181829) | more than 3 years ago | (#36375682)

That was an alien lifeform. [memory-alpha.org]
Although... The creature WAS rather partial to creating apples out of thin air.

Re:That was no spaceship! (1)

Kalidor (94097) | more than 3 years ago | (#36376080)

Right ... so it's officiall Groppler Jobs now?

He looks sick (1)

Enderandrew (866215) | more than 3 years ago | (#36375032)

In that video he does not look good.

Re:He looks sick (4, Interesting)

0100010001010011 (652467) | more than 3 years ago | (#36375264)

I still have to give him props for actually showing up to the meeting. He could have easily sent the summer intern or any number of other people involved with the project. Instead the CEO of a Forture 50 company shows up to a town hall meeting to discuss the new building they're building.

And regardless of what company is building this (and peoples opinions of that company) this actually looks like a pretty cool 'green' endeavor. Less wasted space on parking, more trees, less energy consumption. I wish more companies thought like this.

Re:He looks sick (4, Informative)

MachineShedFred (621896) | more than 3 years ago | (#36375968)

He's actually always done this. When Apple has business with the City of Cupertino, he's the one that shows up to talk to the city council, not some PR flack or a lawyer.

Re:He looks sick (1)

AndrewNeo (979708) | more than 3 years ago | (#36376100)

Probably to lay weight (in a good way, given the way most companies behave.) The city council likely responds better to the CEO of a company talking to them directly instead of lawyers or interns or whatever.

Re:He looks sick (1)

chispito (1870390) | more than 3 years ago | (#36375368)

In that video he does not look good.

I have to assume that the reason he is still participating in things like this or the WWDC is that it would be harder on him not to.

Re:He looks sick (1)

joh (27088) | more than 3 years ago | (#36375922)

In that video he does not look good.

He clearly looks like someone with a nutrition problem. On the other hand I've seen obese people his age who don't look exactly healthier.

Re:He looks sick (1)

Enderandrew (866215) | more than 3 years ago | (#36376020)

Steve Jobs has liver disease and pancreatic cancer. The weight loss is probably due to the treatments he has to undertake.

All cults (0)

Anonymous Coward | more than 3 years ago | (#36375054)

need a base of operation.

Cult? (0)

iONiUM (530420) | more than 3 years ago | (#36375066)

Who else immediately thought of a new space-ship-worshiping-cult after reading this?

Kind of all fits though, you know, with the Apple love..

Anti-Apple cult (0, Insightful)

Anonymous Coward | more than 3 years ago | (#36375216)

The anti-Apple cult, especially here on Slashdot, is far more virulent than anything you get out of Apple supporters.

Posting anonymously to save my karma.

Re:Anti-Apple cult (2)

iONiUM (530420) | more than 3 years ago | (#36375382)

I actually don't have a problem with Apple. I've owned an iPhone before I bought an Android (I had a 2G, so it was upgrade time and I felt like something different), and I still own and use an older iBook G4. But a spaceship shaped building just fits in so perfectly with the cult-image, I couldn't help but think it.

Re:Anti-Apple cult (1)

bennomatic (691188) | more than 3 years ago | (#36375834)

But a spaceship shaped building just fits in so perfectly with the cult-image

Yes, because so many cults have been housed in spaceship-shaped buildings.

BURN THE CASTLE! (2)

Thud457 (234763) | more than 3 years ago | (#36375750)

We're not so much a cult per se, more like an autonomous collective of dirty rabble.

Jobs goes EPCOT on us (2)

MidnightBrewer (97195) | more than 3 years ago | (#36375080)

Seems like Steve saw Walt Disney's old video about the true vision of EPCOT and decided to make it happen.

He was in good form, despite looking poorly. The inane comments from the city council members couldn't have helped.

"like a spaceship landed"? (0)

denzacar (181829) | more than 3 years ago | (#36375090)

Does that mean it will be surrounded by guns and tanks pointing at it, [umich.edu] or that there will be unwarranted rectal probing for all visitors?

Re:"like a spaceship landed"? (2, Funny)

Combatso (1793216) | more than 3 years ago | (#36375398)

there will be unwarranted rectal probing for all visitors?

i KNEW I should have read the new Terms of Service agreement.

Re:"like a spaceship landed"? (0)

Anonymous Coward | more than 3 years ago | (#36375842)

You're mixing up Apple with the TSA. Only Americans are so terrified and fearful that they sexually molest travellers to make sure they're not hiding bombs in their pubic hair.

The rest of the world just thinks you're a bunch of pussies.

Re:"like a spaceship landed"? (2)

sconeu (64226) | more than 3 years ago | (#36376018)

iKNEW iShould have read the new Terms of Service agreement

There. FTFY

Cool project! (1)

Trarman (1607209) | more than 3 years ago | (#36375120)

Honestly I think it's a fascinating project. I agree when he says architecture students will want to come to Cupertino just to see the building.

Re:Cool project! (1)

eln (21727) | more than 3 years ago | (#36375324)

It seems interesting, but functionally it could be a nightmare. A single building with only 4 floors in a giant circle big enough to fit 12,000 people is somewhat reminiscent of the Pentagon (which houses a little less than twice that number). I'd be concerned that it would end up being a maze inside, especially over time as interior space gets constantly reconfigured to meet the changing needs of the company.

Of course, if the idea is just to build something that will take Jobs back to his home planet in style, none of that is really relevant.

Re:Cool project! (1)

Combatso (1793216) | more than 3 years ago | (#36375422)

nah, LCARS will help you get anywhere you want, the turbolifts make it fast and easy to get anywhere.. and in the event of a fire you can use the jeffrreys tubes..

Re:Cool project! (1)

denzacar (181829) | more than 3 years ago | (#36375792)

And only one toilet. [youtube.com]

Fry's near NASA in Houston (0)

Anonymous Coward | more than 3 years ago | (#36375130)

The Fry's Electronics in Webster, TX (near NASA in Houston) is laid out like a moon base.

Disclaimer: I am a former Fry's Associate.

Re:Fry's near NASA in Houston (1)

ColdWetDog (752185) | more than 3 years ago | (#36375942)

There is a Fry's in Webster? That's good. At least some modicum of civilization has managed to appear in that pestilential swamp. Perhaps there is hope for those lost souls stuck in the Greater Houston-Galveston Mosquito Breeding Facility.

Sounds like... (1)

Anonymous Coward | more than 3 years ago | (#36375132)

Sounds very similar to the FoxConn location setup ;p

Can't deny Apple knows how to market (1)

jeffmeden (135043) | more than 3 years ago | (#36375144)

I like how at 7:06 in the video the artists rendition of the elevation view of the new building includes the obligatory iPod-wearing, air guitar playing youth in the foreground. I wonder if the city council is getting ad revenue for this event.

makes sense (3, Insightful)

satsuke (263225) | more than 3 years ago | (#36375160)

I won't comment on the aesthetics of the building, but it seems a no brainer for a company like Apple to build a thoroughly modern building like this.

At least I don't see Apple going out of business anytime soon and they can practically write a check for the whole thing. The money being an opportunity cost that will pay back over the longer term with less building energy costs and having everyone in one place / no lease costs for other locations.

Only downside might be if they ever did need to sell it or lease space to others in the future. (this doesn't seem structured like say the Sprint Nextel campus in Overland Park Kansas .. where the buildings were restructured for other companies use after the original occupant didn't need them anymore for various reasons.

Re:makes sense (1)

vlm (69642) | more than 3 years ago | (#36375354)

they can practically write a check for the whole thing

From finance.google.com, financials, balance sheet

"Cash & Equivalents 15,978.00" "In Millions of USD"

Hmm. A building that costs more than 15 billion dollars?

Re:makes sense (1)

jeffmeden (135043) | more than 3 years ago | (#36375674)

If investors (who haven't seen a dividend from AAPL since 1995!) see that they just blew their 15B war chest on a new building, at the same time that Google, Microsoft, and many others are nipping at their iPhone-centric heels, they will start heading for the exits. Maybe Steve Jobs is comfortable with a stock price back around the 100/share range, but I think he would have a lot fewer "followers" if that ever happened. I wouldn't be surprised if they used corporate bonds to pay for a large part of the new building, it just makes more sense for overall company strength.

Re:makes sense (1)

JSBiff (87824) | more than 3 years ago | (#36375484)

Why would it be hard to re-purpose sections of the building for use by other companies? It seems like this will be, more or less, general-purpose office space. You could as easily have an accounting company, a law firm, or the corporate headquarters of virtually any small/medium company in a part of the building.

The building is a ring, right? So, a few degrees (or if you prefer, a few tenths of a radian) of the circumference could be 'partitioned off', given its own entrance and be leased out.

What's so hard about that?

Re:makes sense (1)

UnknowingFool (672806) | more than 3 years ago | (#36375966)

One of the reasons Apple gave for buying the property was that they are leasing nearby space. As a renter, they can only do so much modification to the current space.

Applegon (0)

Anonymous Coward | more than 3 years ago | (#36375170)

So is this the 21st century version of the Pentagon?

Vainglorious Sociopath (0)

Anonymous Coward | more than 3 years ago | (#36375200)

So when Steve Jobs dies and gets buried in his iMausoleum the steel shutters will come down over the doors and windows locking the faithful in to guard his Godhood for eternity?

Oh, righty...

I've Got A Better Idea +1, Helfpful (0)

Anonymous Coward | more than 3 years ago | (#36375272)

Just subcontract to Energia [youtube.com] .

Good riddance.

Yours In Moscow,
Kilgore Trout.

Only 12.000? (1)

elsurexiste (1758620) | more than 3 years ago | (#36375278)

That's like 3% of IBM's total workforce. No wonder Apple has those revenue numbers...

Re:Only 12.000? (0)

Anonymous Coward | more than 3 years ago | (#36375524)

How would having a small number of employees make revenues larger?

Re:Only 12.000? (0)

Enderandrew (866215) | more than 3 years ago | (#36375684)

Apple doesn't produce tons of products. And they became the industry giant relatively quickly in the past ten years, mainly through App Store purchases.

They make a profit on iPhone/iPad/iPod sales, but 30% of the top on all Apps, songs, movies, books, etc. is where it is at. And they don't need massive staff to collect money on other people's products.

Re:Only 12.000? (0)

Anonymous Coward | more than 3 years ago | (#36375920)

The "App Store purchases" and "30% sales cut" didn't start until a few years ago, not a decade. What put Apple back on the map was the iMac, dropping the old crappy Mac OS classic for a Unix-based OS, and the iPod.

Re:Only 12.000? (2)

Enderandrew (866215) | more than 3 years ago | (#36375976)

App Store purchases started a few years ago, but Apple launched the iPod and iTunes about 10 years ago.

And really, it was just the past few years they exploded. Look at this:

http://www.wikinvest.com/stock/Apple_(AAPL)/Data/Market_Capitalization/2001/Q2 [wikinvest.com]

Note that their massive growth really started in 2005. The iMac had nothing to do with it. In fact, there are rumors that they will completely drop Mac OS X and move all devices to iOS to shift more focus to App Store purchases.

Re:Only 12.000? (1)

Wyatt Earp (1029) | more than 3 years ago | (#36376112)

Massive growth started in 2005, however iOS came out in June 2007 and the App Store came out in July 2008.

Really, the massive growth is from the iPod, iTunes music sales and from the consumer computers, iMac and iBook/MacBooks in the year before and years after Apple's transition from PowerPC to Intel architecture.

nice work if you can get it... (1)

Thud457 (234763) | more than 3 years ago | (#36376022)

Apple doesn't produce tons of products. And they became the industry giant relatively quickly in the past ten years, mainly through App Store purchases. They make a profit on iPhone/iPad/iPod sales, but 30% of the top on all Apps, songs, movies, books, etc. is where it is at. And they don't need massive staff to collect money on other people's products.

Hey, waitaminute! I thought personal computers and teh interarwebs were democratizing forces that made middlemen obsolete. That's a pretty good trick Apple!

Re:Only 12.000? (2)

Ixokai (443555) | more than 3 years ago | (#36376044)

... lol.

No.

Apple makes money hand over fist all on what they're actually making; the 30% on "other people's products" is nice and all, but isn't even in the same league.

The iTunes store is like 5% or so (maybe a few points higher, but not a lot) of their revenue -- and while it probably doesn't have a big margin since they don't have to go out and like, build physical things? Their margins on the things they actually make are huge.

Something like two thirds of their PROFIT comes from their actual iThing products. Then a bit under a quarter from Macs.

The actual, y'know, products they themselves make.

Re:Only 12.000? (2)

UnknowingFool (672806) | more than 3 years ago | (#36376124)

Have you actually looked at their financial reports? They make the vast majority of their revenue and profit on hardware. For example, Mac revenue this year is expected to be $20B and margin is normally at 30% which means $6B in profit just from computer hardware sales. Remember also that 30% of revenue of each app and media sales has to cover all costs including datacenter, billing, administrative, bandwidth. That $1B datacenter they just built in North Carolina probably was charged to the online store costs.

Re:Only 12.000? (1)

Wyatt Earp (1029) | more than 3 years ago | (#36376070)

Apple worldwide has 49,000 employees - 46,600 full time and 2,400 part time.

IBM worldwide has 426,750 employees.

The Onion? (1)

Fizzl (209397) | more than 3 years ago | (#36375338)

I was expecting -- nay -- hoping to see the onion news logo in the video.

Energy. . . (1)

JSBiff (87824) | more than 3 years ago | (#36375350)

Jobs mentioned using natural gas to generate their energy. This being Apple, I'm a bit surprised they aren't planning to cover the roof with PV panels, or perhaps use the big empty space in the middle of the building to build a solar-thermal tower, with a field of mirrors surrounding the buildings. Maybe throw up a few of the big Wind Turbines to augment the solar.

That would, however, interfere with them making the rest of the campus be greenspace with lots of trees, which they want. Still, at least the PV panels on the roof would seem a no-brainer for Apple.

Re:Energy. . . (0)

Combatso (1793216) | more than 3 years ago | (#36375468)

They need to harness the power of the hipster. Like the Matrix, only all half beards and square glasses.

Re:Energy. . . (0)

sosume (680416) | more than 3 years ago | (#36375714)

Please provide sources to back your statement that Apple is environmental friendly... since they're anything but as they've shown in the last decades.

Design: lush forest, reality: drab carpark? (3, Insightful)

Candid88 (1292486) | more than 3 years ago | (#36375362)

Looks very nice with the stunning scenery of a forest. Really brings out the building. As we all know though, in reality the scenery of such designs usually gets switched from the beautiful parklands, lakes or forest in to a giant car park with a tree and a puddle in the corner.

It's the surroundings which make a good building into an amazing design, and it's the surroundings which most often fail new builds.

Hopefully Apple can get it right.

Re:Design: lush forest, reality: drab carpark? (1)

Tsunayoshi (789351) | more than 3 years ago | (#36375472)

On a trip in Korea I remember seeing a new hotel being built in between another pair of 10 story buildings...the artists rendition posted in front of the site showed it sitting in an open green field with no other buildings around it...in reality, 2/3rds of the building wasn't visible at all from the street.

Re:Design: lush forest, reality: drab carpark? (1)

Anonymous Coward | more than 3 years ago | (#36375522)

Except no. If you RTFA (or in this case WTFV,) you'd notice the carpark is underground, and it literally will be surrounded by parkland.

Re:Design: lush forest, reality: drab carpark? (0)

Anonymous Coward | more than 3 years ago | (#36376002)

Looks very nice with the stunning scenery of a forest. Really brings out the building. As we all know though, in reality the scenery of such designs usually gets switched from the beautiful parklands, lakes or forest in to a giant car park with a tree and a puddle in the corner.

If Steve Jobs wants a lake and a forest around his building, then you can be damn sure he'll have a lake and forest around his building.

Even if he has to import the lake and trees from another country.

Free WiFi??? WTF?? @13:19 (5, Interesting)

rotide (1015173) | more than 3 years ago | (#36375416)

I'm no Apple fan, but damn do people elect stupid people to City Council. That Kris lady or whatever doesn't care about anything besides "Free WiFi" [goto 13:19]. That's what she wants for the city. Screw tax revenue, new residents, etc, etc, no, she wants Apple to give her free WiFi. Again, I don't like Apple, but Steve's response was great, basically, (paraphrased), "We'll give you WiFi when you stop taxing us, since that's what taxes are for, public works projects".

Re:Free WiFi??? WTF?? @13:19 (1)

pep939 (1957678) | more than 3 years ago | (#36375658)

Stupid woman indeed. She probably just wanted to talk to Steve Jobs.

Re:Free WiFi??? WTF?? @13:19 (1)

dloose (900754) | more than 3 years ago | (#36375696)

I thought the same thing... the level of fawning over Jobs was embarrassing. 1 guy asked a pertinent question: "How will this affect traffic in the city?", and totally let Jobs off the hook. The rest of them might as well have been bowing and saying "we're not worthy".

Re:Free WiFi??? WTF?? @13:19 (0)

Anonymous Coward | more than 3 years ago | (#36375708)

Being an engineer who successfully ran for city council, I'd agree. But I'd also retort that there simply aren't enough smart, logical individuals running for the job. In other words, stop complaining and do something about it.

Re:Free WiFi??? WTF?? @13:19 (0)

Anonymous Coward | more than 3 years ago | (#36375972)

Taxes are not for "public works", but that's what they've become

AKA, democracies are doomed once the electorate realizes the the public can be bought off with their own money (and their children's for that matter).

Re:Free WiFi??? WTF?? @13:19 (0)

Anonymous Coward | more than 3 years ago | (#36375984)

I was thinking she felt the need to ask for something just to make it look like she's doing her job and trying really hard. You know, kind of like that reporter who asked after 9/11 "presumably these planes were loaded up with fuel?" (no lady...they were going to make a cross-country flight on a 1/8 tank)

It's The Button (0)

Anonymous Coward | more than 3 years ago | (#36375496)

It's the only button Apple will approve of from now on. It's the one missing from the mouse, missing from the ipods. And the only physical button allowed in ios5.

Re:It's The Button (0)

Anonymous Coward | more than 3 years ago | (#36375646)

All iPhones and iPads have 4 physical buttons plus a toggle switch. I don't know about iPod Touches... they may only have the 1. Apple trackpads and mice have 1 button that performs different functions depending on how many fingers you click with. Using it becomes natural very quickly. If you use a Mac for a couple of days, you'll stop thinking about it altogether (and maybe even agree that it's a pretty good design). iPod Classics have a button. You were saying?

Great Spin by Jobs (1)

l0ungeb0y (442022) | more than 3 years ago | (#36375694)

By joking around that it will look like a landed spaceship, no one would ever suspect that it was a space-time ship ready to take Steve jobs back home where he can be given a new cancer free body and then return with a new range of gadgets to hawk.

solar panels on the roof? (0)

Anonymous Coward | more than 3 years ago | (#36375810)

Solar power Solar power Solar power?

Interesting Highlights (4, Interesting)

guttentag (313541) | more than 3 years ago | (#36375820)

  • The new campus would be not far from the existing campus, on the north side of Interstate 280, one exit east, between Wolfe and Tantau, adjacent to the freeway.
  • The new building would provide office space for 12,000 to 13,000 people starting around 2015.
  • The new building would have its own auditorium because they don't like having to go up to the Moscone Center in San Francisco (the traditional home of the MacWorld expo, which was once Apple's primary stage for announcements) every time they announce a new products
  • The property seems like it would be like a large park with a parking structure WAAAY off by the freeway and a lot of parking underground.
  • Jobs said Apple has learned a lot from building all its Apple stores around the world and as a result can make really big pieces of curved glass that would be used in construction here. There wouldn't be any flat glass on the building. He said he felt architecture students would come from all over to see it.
  • The land was originally apricot orchards and he has hired a Stanford horticulturist to consult on ensuring indigenous trees are planted, including more apricot orchards.
  • Jobs mentioned that he called Bill Hewlett at home (looked him up in the phone book because there were no unlisted numbers then) when he was 13 and asked him for some spare parts, and it was about that time that HP bought the land Apple plans to use for this
  • One member of the city council attempted to haggle with Jobs, listening to his plans for this new campus and suggesting that in exchange for letting Apple stay in the city Apple should provide free WiFi (a la Google in nearby Mountain View). Jobs responded by calling himself a simpleton, and said he's always believed that the city should provide those services using the money Apple pays in taxes as the largest taxpayer in the city. He did offer to provide WiFi if the city would allow Apple an exemption from paying taxes. She played if off like she was joking at that point, but I think she seriously thought she was going to haggle with Jobs over this.
  • The city asked for their own Apple store so they don't have to go to Apple stores in Santa Clara's Valley Fair mall or downtown Los Gatos, but Jobs said the traffic isn't there to make it work, to which the city replied, "we'll help you make it work." No response from Jobs on this, though. The new campus would be walking distance from the Cupertino Square Mall, which is relatively small, anchored by a Sears, Macy's and JC Penny and underwent a major renovation a few years ago. That brought in a nice new AMC theater which I think does well, but the rest of the mall seems constantly on the brink of folding, with lots of empty spaces (even before the great recession) and cheap no-name stores... Jobs would never say it but Apple doesn't want its brand associated with that.

Wow...these public employees are all stupid (0)

Anonymous Coward | more than 3 years ago | (#36375830)

This is why I always vote for lower taxes no matter what the issue is at hand. I cannot believe that these people are responsible for spending anything. Steve Jobs made them look like children.

Time to short AAPL stock ? (2)

Gud (78635) | more than 3 years ago | (#36375904)

If history has any lesion for us it is that when a company decides to build a statement building it frequently coincides with the decline of the company. Mr. Cringley talked about this few months back
http://www.cringely.com/2010/12/edifice-complex/ [cringely.com]

So that's what they're doing... (1)

ZeroSerenity (923363) | more than 3 years ago | (#36375930)

with the taxes they skillfully avoided paying. [usuncut.org]
Seriously. As if gouging on electronics wasn't enough, they haven't the heart to pay federal taxes either!

Walled Garden (1)

Culture20 (968837) | more than 3 years ago | (#36375940)

Everyone thinks it's a building for Apple employees, but it's really a walled garden to put everyone else in. Mark my words, it will be built inside-out.

Re:Walled Garden (2)

crypticedge (1335931) | more than 3 years ago | (#36376030)

So he's building the corporate version of Wonko the sane's house?

Apple planning to do fundamental science? (1)

vsage3 (718267) | more than 3 years ago | (#36375958)

Looks a lot like a synchrotron [wikipedia.org] to me.

Aplle Copying Concept For the first time (1)

Mightee (2221294) | more than 3 years ago | (#36376012)

apple for the first time history is copying something to built there own :P like they introduced ipad, iphone which no one else developed and now they are copying a damn spaceship lol :D

how earthquake safe it is? (0)

Anonymous Coward | more than 3 years ago | (#36376026)

why not put a dome over the middle as well so you can walk though in all weather? no your brake in your 80 /h work week is a 20 min walk from 1 side to other side.

So, now we know... (1)

denzacar (181829) | more than 3 years ago | (#36376038)

...what those glass-cutting machines were for. [googleusercontent.com]

You'd think that by now people would learn how it goes with Apple rumors. [misterbg.org]

Have you thought about safety? (1)

eeyoredragon (674402) | more than 3 years ago | (#36376040)

That's his question? That has to be one of the most meaningless, retarded questions I've heard (this week). What do these people get paid to do?

Wow... now that you mention it... no. We haven't thought about safety at all nor were we planning to during the design and construction... maybe we should push this out to 2020. We'll hire a guy to think about safety. I'm so glad you brought this up. I can't even begin to imagine the disaster this could have been us not thinking about safety. Wow, thanks so much.

I don't see how Jobs doesn't just gag or burst out into maniacal laughter during the session.

Nice tactics (0)

SkOink (212592) | more than 3 years ago | (#36376064)

What I took from that presentation was essentially:
1) Apple wants to build a monument to itself.
2) Apple is intending to bully the city of Cupertino into allowing it, using their continued presence in the town as leverage.

Gosh, this thing actually seems to make sense. (5, Insightful)

hey! (33014) | more than 3 years ago | (#36376066)

Usually when a company announces plans for a whizbang new campus, it's bad news for the stockholders.

I have a friend who many years ago worked for a high tech company that planned a beautiful new Utopian campus. For various reasons they were forced to reduce the size of the project. They decided to house management and marketing at the luxurious new campus and stick the engineers miles away in a big box full of cubicles. As for the engineers, keeping management and marketing out of their hair on a day to day basis easily made up for having to work in a giant cubicle farm. The downside was that management lost touch and began demanding silly things and not taking engineering advice seriously. The subsequent poor performance of the company turned the showcase campus into an expensive fiasco. The campus was abandoned a few years later when the company was forced to sell out to a competitor.

It sounds like Apple is doing the opposite here, bringing people who have to work together in a very nice environment. I'll bet there'll be ideas generated and knowledge transferred on strolls through this campus that wouldn't have happened in a formal meeting that required a drive across town. This really looks like a case for what architects often claim but seldom achieve: making buildings that work for the people who use them.

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