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Adobe's CTO Pitches 'Apps Near You' Concept

timothy posted more than 3 years ago | from the eula-be-sorry dept.

Advertising 98

angry tapir writes "Next-generation applications will be location-specific, offering users information and features related to where they are at any given moment, Adobe Systems CTO Kevin Lynch, said at the Open Mobile Summit conference. 'Apps near you,' as he called the idea, would pop up on mobile screens when a user is close to a specific location. Lynch showed the example of someone with a Samsung tablet visiting a museum and being able to download a guide application."

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98 comments

Spam (4, Insightful)

BasilBrush (643681) | more than 3 years ago | (#36433534)

Whilst there are useful examples for local apps, the most common thing is going to be advertising brochures.

Re:Spam (2)

Chrisq (894406) | more than 3 years ago | (#36433552)

Whilst there are useful examples for local apps, the most common thing is going to be advertising brochures.

Like the sites that say "dozens of hot girls in <your town> are waiting to meet you".

Re:Spam (-1)

Anonymous Coward | more than 3 years ago | (#36433622)

Actually, the demo video [youtube.com] makes it look more interesting that he made it sound.

Re:Spam (1)

freedumb2000 (966222) | more than 3 years ago | (#36434264)

This video is not available in your country? Great, I really feel left out. If anyone has an alternative link, pleas post.

Re:Spam (1)

Whalou (721698) | more than 3 years ago | (#36434052)

It's more like: "dozens of hot girls in <the town geo-located at your internet facing IP> are waiting to meet you.

Re:Spam (1)

tehcyder (746570) | more than 3 years ago | (#36434576)

It's more like: "dozens of hot girls in <the town geo-located at your internet facing IP> are waiting to meet you.

My favourites are the ones that go "hi, I'm in New York too! Wanna hook up tonight?"
I live in the UK, it's cost me a fucking fortune in airfares
*rimshot*

Oblig. (0)

Anonymous Coward | more than 3 years ago | (#36435786)

http://xkcd.com/713/

Re:Spam (1)

Anonymous Coward | more than 3 years ago | (#36433590)

he just invented bluetooth spamming again! REJOICE!

Re:Spam (1)

John Allsup (987) | more than 3 years ago | (#36433736)

The best thing to do with advertising in the modern world is to learn to see through it and to ignore stuff that you don't want. This is a harder discipline to learn than to state, but it is worthwhile.

Re:Spam (1)

jhoegl (638955) | more than 3 years ago | (#36433806)

Nah, Im just going to invent an Adblock for the real world.

Re:Spam (0)

Anonymous Coward | more than 3 years ago | (#36433828)

It's called a knife. Apply directly to eyes and ears.

Re:Spam (1)

tomhuxley (951364) | more than 3 years ago | (#36438740)

But I'm nowhere near the advertiser's eyes and ears!

Re:Spam (1)

ThirdPrize (938147) | more than 3 years ago | (#36435716)

That's a rather blinkered outlook.

Geddit?

Re:Spam (0)

Anonymous Coward | more than 3 years ago | (#36438644)

Nah, Im just going to invent an Adblock for the real world.

it's a tarp!

Re:Spam (1)

AHuxley (892839) | more than 3 years ago | (#36433822)

Welcome to the Kevin Lynch effect. Think of it as the Ken Burns effect but more advertising friendly.
It dramatically directs the eyes of the cell phone user over the locked full screen ad to get the desired financial response.

Re:Spam (1)

BasilBrush (643681) | more than 3 years ago | (#36433970)

I don't want any of it. The best way to deal with it is to block it where possible. Adblock on a browser and a spam filter on email.

Re:Spam (0)

Anonymous Coward | more than 3 years ago | (#36447394)

The best thing to do with advertising in the modern world is to learn to see through it and to ignore stuff that you don't want. This is a harder discipline to learn than to state, but it is worthwhile.

While you're at it maybe you could achieve Nirvana as well. You're a fool to believe you're ignoring everything except the stuff you were going to buy anyways.

Re:Spam (0)

Anonymous Coward | more than 3 years ago | (#36433940)

Yes, there are really only two uses for such apps: telling you where you are, and trying to sell you stuff. (I suppose "friends near you," but that's a little niche).

Color me unimpressed.

Re:Spam (1)

PopeRatzo (965947) | more than 3 years ago | (#36434412)

Yes, there are really only two uses for such apps: telling you where you are, and trying to sell you stuff.

Since I almost always know where I'm at, and when I don't I'm usually capable of tapping a screen, pressing a button or asking someone, I really don't need anything popping up on my screen based upon my location.

The possible exception would be an app that tells me when one of the infamous Chicago Flash Mobs [thyblackman.com] is bearing down on me and my fancy handheld technology so I can place my valuables on the ground and lie still hoping I will be mistaken for dead.

Re:Spam (1)

AmiMoJo (196126) | more than 3 years ago | (#36434026)

We already have Bluetooth spamming, it just doesn't work that well because most people have their device set to non-discoverable. A place I worked still got a few hundred hits a day on the local high street with around 5% of users accepting the image download.

All this appears to be is a way to force ads onto devices. You can already get the museum guide via a QR code or WiFi, but those are voluntary and thus not acceptable for marketing.

What's new (1)

Chrisq (894406) | more than 3 years ago | (#36433540)

many sites have location-aware store finders, etc. You can do a location aware serach [blogspot.com] for "museum brochure" and probably get the same result.

I smell apple marketing something that is already being done as somehow being their "new innovation"

Re:What's new (2)

mustPushCart (1871520) | more than 3 years ago | (#36433614)

I'm glad I'm not the only one who misread Adobe as Apple.

Re:What's new (1)

Hazel Bergeron (2015538) | more than 3 years ago | (#36433790)

That's OK, Apple have been doing that for decades.

Re:What's new (0)

Anonymous Coward | more than 3 years ago | (#36438600)

Well, not really decades, but Apple actually filed for a patent application on this concept about 3 years back:
http://www.patentlyapple.com/patently-apple/2010/05/apple-reveals-a-powerful-location-based-service-for-the-iphone.html

Note that this isn't exactly "store-finder" or "location-aware search". Like what TFA talks about, it's far more automated, i.e. you walk into a location and the appropriate app automatically pops up without you having to proactively search for anything (hence the "Spam" subthread above).

What are the chances Apple agrees to license this patent (when it's granted) to Adobe?

Haters gotta hate. (1)

CountBrass (590228) | more than 3 years ago | (#36433966)

'nuff said.

Re:What's new (4, Interesting)

alostpacket (1972110) | more than 3 years ago | (#36433668)

It's interesting to me how much location-aware and social are being pushed out as features for users. Interesting in that it seems to me like very little value is being created for the user. Maybe it's just me, but social and locatioan aware stuff seems so lacking in innovation despite being billed as such. I'm honestly not sure why I should +1 something for Google, or "Like" something for Facebook, or "check in" to foursquare. And I feel like it's hurting real innovation. As an example: I've been waiting for Google Maps to be able to save the route I chose on the desktop Maps and sync it with Android for two years-ish, but with every update all I see is "new Latitude features!" And this is far from just a Google thing, I'm sure someone could find examples of Apple/MS/Facebook/HP/Whoever doing the same things.

So, I dunno. Is this just clueless middle/upper managment seeing dollar signs in buzzwords? Will this social/location bubble pop like the tech bubble did? Or am I just not seeing the innovation happening behind, or in spite of, the hype?

Re:What's new (0)

Anonymous Coward | more than 3 years ago | (#36433716)

You've failed to realise that corporations aren't in it for the innovation. That's only an accidental by-product; at least as far as the consumer is concerned. Innovation to corporations is mostly about making consumers provide data and monetising said data.

Re:What's new (0)

Anonymous Coward | more than 3 years ago | (#36434018)

It's interesting to me how much location-aware and social are being pushed out as features for users. Interesting in that it seems to me like very little value is being created for the user. Maybe it's just me, but social and locatioan aware stuff seems so lacking in innovation despite being billed as such. I'm honestly not sure why I should +1 something for Google, or "Like" something for Facebook, or "check in" to foursquare. And I feel like it's hurting real innovation. As an example: I've been waiting for Google Maps to be able to save the route I chose on the desktop Maps and sync it with Android for two years-ish, but with every update all I see is "new Latitude features!" And this is far from just a Google thing, I'm sure someone could find examples of Apple/MS/Facebook/HP/Whoever doing the same things.

So, I dunno. Is this just clueless middle/upper managment seeing dollar signs in buzzwords? Will this social/location bubble pop like the tech bubble did? Or am I just not seeing the innovation happening behind, or in spite of, the hype?

Kind of hard to decide how much to blame on the companies when things like Facebook and Twitter are popular. I'm guessing the "look at me look at me" (attention whores) don't wear tin foil hats - be bloody funny if they did, kind of hard to blame the government when it's the companies responding to a perceived demand.

The one that stunned me recently was a sort of self-rating site that was being used by posters to a newsgroup - partially explained why Ewebuntu forums are full of so much drivel - some of the posters are ranking their posts to on-line forums on forums just for ranking your posts to other forums.... which is twisted on so many levels.

Ever noticed those "girls near you ads" don't change when you change proxies just their supposed location does? Surely the ads are not less than honest?

Re:What's new (0)

DMFNR (1986182) | more than 3 years ago | (#36434184)

Funny story, I actually clicked one of those "Adult Friend Finder" type ads once because I wanted to see just who these "local" girls were, and I actually found my girlfriend at the time advertising herself as "ready to play" on the website. Needless to say, she got kicked to the curb, and I began to doubt my manhood for awhile. Why-o-why did I have to come across the one ad actually offering real local girls.

The Baksheesh mentality (1)

DingerX (847589) | more than 3 years ago | (#36434166)

It's management thinking that customers are big fat whales in need of opportunities to depense large and small sums of cash.

Re:What's new (1)

sootman (158191) | more than 3 years ago | (#36434878)

> I've been waiting for Google Maps to be able
> to save the route I chose on the desktop
> Maps and sync it with Android for two
> years-ish, but with every update all I
> see is "new Latitude features!"

+1 for this. Or how about making routes that are more complex than just Point A to Point B? I'm not saying I need it to solve the traveling salesman problem, but it'd be nice to be able to plot out a few errands all at once, rather than figuring out my next route each time I get back into the car.

Re:What's new (1)

Rutulian (171771) | more than 3 years ago | (#36435188)

You can add multiple destinations in Maps. I do it all the time.

Re:What's new (1)

Zebedeu (739988) | more than 3 years ago | (#36438182)

Only on the web version of maps. AFAIK it doesn't work on Android.

Re:What's new (1)

alostpacket (1972110) | more than 3 years ago | (#36444148)

This is eactly what I mean, using waypoints in the navigation app.

Re:What's new (0)

Anonymous Coward | more than 3 years ago | (#36436168)

It does do vias:

http://maps.google.com/maps?f=d&source=s_d&saddr=Seattle,+WA&daddr=Miami,+FL+to:Los+Angeles,+CA&hl=en&geocode=FcJp1gIdWVy1-ClVM-iTLBCQVDGa1URpRmUlEA%3BFSmCiQEdedc3-ykRwcgOorDZiDFlT63dcfKW_w%3BFYqYBwIdm77z-CkT2ifcXcfCgDH0CEYlb98v4g&mra=ls&sll=37.0625,-95.677068&sspn=61.928102,135.263672&ie=UTF8&z=5

You have to solve the TSP yourself, but then again, asking them to do it is kinda mean.

Re:What's new (1)

drinkypoo (153816) | more than 3 years ago | (#36435130)

It's interesting to me how much location-aware and social are being pushed out as features for users. Interesting in that it seems to me like very little value is being created for the user.

It seems to me like there's loads of opportunities there. Correct me if I'm wrong, but can't anyone stuff information into Google that will be spit out by the mobile maps app? It certainly appears on the desktop.

Re:What's new (1)

brillow (917507) | more than 3 years ago | (#36437662)

You can actually do this already. You can either use the "chrome to phone" extension or just click "save to my maps" in your browser and then open up the saved map on your phone. It's actually a very useful feature when travelling, as you can pin several POI's on your computer before you leave, and then find them when you're walking around.

Complain fail.

Re:What's new (1)

alostpacket (1972110) | more than 3 years ago | (#36444122)

I guess I should have been more specific, but nice of you to be rude in response. What I was trying to get is to save a modified route, one that I added waypoints to and adjusted, because the auto generated route took me through high traffic areas. I know how to save to my maps, but the saved map doesnt jive with the GPS navigation when driving. Last I checked was a few months ago however but the syncing/waypoints have been around much, much longer.

Re:What's new (1)

jrumney (197329) | more than 3 years ago | (#36444804)

I've been waiting for Google Maps to be able to save the route I chose on the desktop Maps and sync it with Android for two years-ish

You can save the route with the Link button on top right of the map. Then paste that into the url bar and load it before using Chrome to Phone [google.com] (or Firefox equivalent [mozilla.org] ) to sync with the phone. Yes, a single button would be nice, but it is still easier than starting from scratch again on your phone.

Re:What's new (1)

alostpacket (1972110) | more than 3 years ago | (#36446690)

Thanks, - I should have been more specific though, I meant a specific route with waypoints that adjust the route. And then syncing that with the GPS navigation map. This never seemed to work for me. But I havent tried it in a few months.

Re:What's new (1)

jrumney (197329) | more than 3 years ago | (#36444690)

For Windows Mobile, using Google Gears, and now Adobe Flash has finally caught up. This news is so old the technologies it was implemented on are dead already.

ADOBE IS ALL DRIED UP !! (0)

Anonymous Coward | more than 3 years ago | (#36433550)

It's an anachronism !! It has seen its days already pass !! DIE ADOBE DIE !!

Security? (2)

Shillo (64681) | more than 3 years ago | (#36433558)

I can easily imagine an example of someone with a Samsung tablet visiting a museum and being able to download a 'guide' application, despite the fact that the museum doesn't actually offer one.

Re:Security? (1)

Anonymous Coward | more than 3 years ago | (#36433694)

I can easily imagine an example of someone with a Samsung tablet visiting a museum and being able to download a 'guide' application, despite the fact that the museum doesn't actually offer one.

well, the company I formerly worked for (Econoetica) did offer that, as Arianna mobile:
http://www.ariannamobile.com/en.html [ariannamobile.com]

City of Firenze (Florence for you fellow US people), Pisa, Bologna and Matera, museum of Canossa and other cultural institutions purchased it

All those customers had the application delivered to their visitors using bluetooth kiosks from our technical partner Waymedia: http://www.waymedia.it/ [waymedia.it]

Arianna is flash-based (well, flash lite) and was selected by Italian Government as innovative italian applications for the Shangai 2010 Expo.

Re:Security? (2)

Hazel Bergeron (2015538) | more than 3 years ago | (#36433810)

Econoetica

To someone who cannot say his/her Rs, that's pretty much econerotica. And, while I'm not sure what that is yet, I'm sure it's exploititillative.

Re:Security? (2)

vlm (69642) | more than 3 years ago | (#36433946)

I can easily imagine an example of someone with a Samsung tablet visiting a museum and being able to download a 'guide' application, despite the fact that the museum doesn't actually offer one.

well, the company I formerly worked for (Econoetica) did offer that, as Arianna mobile:
http://www.ariannamobile.com/en.html [ariannamobile.com]

City of Firenze (Florence for you fellow US people), Pisa, Bologna and Matera, museum of Canossa and other cultural institutions purchased it

What the original poster means, is anywhere the masses would expect to be able to download a 'guide' application, they'll actually be getting owned by a guy with a laptop in a duffel bag, and as the word of stolen identities and ruined financial lives gets out, eventually only the dumbest of the masses will continue to try and download 'guide' applications and the only providers of 'guide' applications will be the previously mentioned creepy guys with laptops in their duffel bags. The well will be poisoned into uselessness.

Re:Security? (1)

Zebedeu (739988) | more than 3 years ago | (#36438218)

Exactly.
How fitting that the Adobe guy didn't consider security in his idea.

Thought that was the NFC demo? (1)

BodeNGE (1664379) | more than 3 years ago | (#36433570)

Who do you trust? Location aware listener apps on your device? Network position monitorins? An NFC tag taped to a wall?

Ad near you (2, Interesting)

AHuxley (892839) | more than 3 years ago | (#36433578)

From flash ads on browsers, Adobe offers a vision of you walking and an ad ringing you every 50 ft.
Thank you Adobe for this great IT innovation. Now we have to wait for a another smart Russian to offer tools to remove your pre installed "Kevin"ware from our telco locked phones.

Re:Ad near you (0)

Anonymous Coward | more than 3 years ago | (#36433672)

Apple offers a vision where they will take 30% of every "app" they serve to everyone walking on Castro Street. Gays everywhere applaud the invention.

Re:Ad near you (1)

L4t3r4lu5 (1216702) | more than 3 years ago | (#36433836)

Part of the carrier package is custom firmware; Take it or leave it. Nobody is forcing you to take out a lengthy contract in order to get the latest shiny shiny.

Buy it in a lump sum with no contract, or accept the bloat (until some smart Russian offers tools to root and flash your own ROM, which I highly recommend. Cut cold boot time for my Desire HD from 4m to 45 seconds).

Re:Ad near you (0)

Anonymous Coward | more than 3 years ago | (#36433930)

What? you mean you're not wow-ed by the ability to download something? Tsk! Shame on you!

Re:Ad near you (0)

Anonymous Coward | more than 3 years ago | (#36440300)

I'm pretty sure no one can push stuff to your phone without your consent. Its more that you would be able to lookup "apps near you".

I'll hack your toilet! (0)

Anonymous Coward | more than 3 years ago | (#36433598)

I'll stick an app in your cyber crapper that takes pictures of you!

Umm (4, Insightful)

gmhowell (26755) | more than 3 years ago | (#36433660)

How about they just focus for a little while on flashplayer-that-doesn't-suck.

Perhaps when U stop trolling others they will (-1)

Anonymous Coward | more than 3 years ago | (#36435212)

You scumbag piece of online trash troll: http://slashdot.org/comments.pl?sid=1907528&cid=34543612 [slashdot.org]

There's no denying you are a troll, especially when you admitted it there in the link above, literally, as well as here too http://slashdot.org/comments.pl?sid=2087330&cid=35846218 [slashdot.org] .

This quote from you says it all about you though, scumbag:

"I do whatever amuses me at the moment. Sometimes that is trolling. As far as AC? I only do that to avoid undoing moderations." - by gmhowell (26755) on Wednesday April 20, @12:49AM (#35877174) Homepage

You're online trash, troll.

George M. Howell? (0)

Anonymous Coward | more than 3 years ago | (#36466258)

George's a jerk in real life also. I know him. George M. Howell is just another dime a dozen web page flunkie http://www.google.com/search?hl=en&source=hp&q=George+M.+Howell&btnG=Google+Search [google.com] who thinks he knows about computers. George M. Howell's a joke. Now that I see how he spends his time online bothering others I stand by what I said even moreso.

Re:Umm (0)

Anonymous Coward | more than 3 years ago | (#36440476)

I think I am in a parallel universe where the flashplayer just happens to run smoothly on my Ubuntu laptop, my Windows 7 desktop and my Android phone!

Insightful? Give me a break!

Agreed on "give me a break" & why (0)

Anonymous Coward | more than 3 years ago | (#36442386)

See subject-line above, & I agree:

"Insightful? Give me a break!" - by Anonymous Coward on Tuesday June 14, @03:50PM (#36440476)

gmhowell's a KNOWN troll, and if you see this reply here in this same exchange alongside your reply:

http://slashdot.org/comments.pl?sid=2236608&cid=36435212 [slashdot.org]

He even admits it himself, with his own words quoted & the url's they're from cited right there, no denying it.

(There's a few trolls around here that tend to "flock together" & try to ruin it for everyone else here - he's one of them! Most of the folks around here are "A-OK" though... he's definitely not!)

George M. Howell? (0)

Anonymous Coward | more than 3 years ago | (#36466284)

George's a jerk in real life also. I know him. George M. Howell is just another dime a dozen web page flunkie http://www.google.com/search?hl=en&source=hp&q=George+M.+Howell&btnG=Google+Search [google.com] who thinks he knows about computers. George M. Howell's a joke. Now that I see how he spends his time online bothering others http://slashdot.org/comments.pl?sid=2236608&cid=36435212 [slashdot.org] I stand by what I said even moreso.

True visionary (0)

Anonymous Coward | more than 3 years ago | (#36433692)

What a visionary statement.

Does this CTO also have some ideas that are not 20 years old?

Uninstall (1)

fleeped (1945926) | more than 3 years ago | (#36433734)

In a similar way, do they get uninstalled when you leave the relevant location? Didn't RTFA obviously, but I bet not. What a spam-alicious idea.

also great opportunity in anti-virus near you apps (1)

leftie (667677) | more than 3 years ago | (#36433754)

:)

WHOOPS! (0)

Anonymous Coward | more than 3 years ago | (#36433792)

Adobe just said "Apps near you."

Lawsuit by Apple in 5...4... 3...

Next-gen? (3, Insightful)

Mascot (120795) | more than 3 years ago | (#36433834)

"Will be possible soon", TFA says. How is any of this not possible now? Local wi-fi can happily direct you to an internal web page for app download. Wifi/BT signal strength can determine position within the given building/area.

The entire article reads like something a visionary might have said a few decades ago. Saying it today, just shows you don't actually have anything interesting to talk about.

Re:Next-gen? (2)

Captain Hook (923766) | more than 3 years ago | (#36434284)

If you've already connected to an internal wifi, why bother with the app all? just load it as a webpage or a movie clip or something. There shouldn't be any need to install an app just to deliver content to a devices whose raison d'Ãtre is displaying content.

That way you just need to write the content once and it's compatible with every device which might wander through the door. Including that 1 person with a Windows 9 Nokia in a few years time. (assumes Nokia lasts that long).

Re:Next-gen? (1)

Mascot (120795) | more than 3 years ago | (#36436490)

There's principle, and then there's reality. In principle, I agree with you. But in reality, I can see how apps might either not be possible to implement in html5, or it might not be time efficient to go that route compared to creating a native app. Remember, we're not necessarily talking about just the equivalent of displaying a web page here. It could be a tad more fancy, like optical recognition of which painting you are looking at, with interactive bits overlaid in augmented reality fashion (painting was probably a bad example, but you get the idea).

Will it understand proxies? (2)

locofungus (179280) | more than 3 years ago | (#36433844)

The BBC news website really went downhill when it was no longer possible to tell it where you were.

When I'm at work it's now convinced I live in the US. Even on the UK specific page it now tells me when the page was last updated in ET time.

I also get a "US view" of the world on the front page which is less than ideal.

Tim.

Re:Will it understand proxies? (0)

Anonymous Coward | more than 3 years ago | (#36433986)

Hmm, I am 11 hours west of my proxy endpoint; almost exactly on the other side of the world; rather annoying sometimes.

Re:Will it understand proxies? (1)

TheThiefMaster (992038) | more than 3 years ago | (#36434136)

Perhaps the problem isn't with the BBC, but the fact that your internet traffic is proxy'd via the US? You'd also get much better latency if you could get directly onto the internet locally.

Intresting how much location-aware....... (0)

Anonymous Coward | more than 3 years ago | (#36433858)

Hi, it's interesting to me how much location-aware and social are being pushed out as features for users.

Re:Intresting how much location-aware....... (2)

fuzzyfuzzyfungus (1223518) | more than 3 years ago | (#36433896)

We found that, for reasons we just can't wrap our heads around, the phrase "Gilded Benthamite labyrinth from which there is no waking" just didn't resonate with the focus groups... After that setback, we had to go with "social". Only losers with no friends can be against "social".

desivý - not. (2)

chittychitty!! (2139420) | more than 3 years ago | (#36433912)

Awesome, sounds like a great idea. So does country recognition for browsers... until you are in a country whose language still gives you headaches. You might be surprised at how very unhelpful it is to someone struggling with the language to have everything popping up in Czech. Perhaps a flag to turn this off? Like google's secretive /ncr, only one that works a little more globally? I have no problem ignoring the ads in any language, but when shotwell tries to log me into facebook, I don't want the username/password prompt in Czech. Prosím? Maybe there's a case where I might fscking want to know what cars a company offers, so that when I get home I can buy one... instead of automatically being offered what is for sale in the city I happen to be logging in from. No?

Re:dÄsivý - not. (1)

lahvak (69490) | more than 3 years ago | (#36438204)

No to teda musà bejt hrÅza!

Re:dÄsivý - not. (1)

lahvak (69490) | more than 3 years ago | (#36438270)

What the heck!? This is "desivy", slashdot cannot handle non-ascii alphabets? Or maybe it's because it knows I am posting from the US?

Grrr. (0)

Anonymous Coward | more than 3 years ago | (#36433934)

More Adobe updates to download and install every day that make no noticeable difference. That alone could cause a data overage if you don't have an unlimited plan.

Kevin! Look down! (0)

Anonymous Coward | more than 3 years ago | (#36434032)

...that's a shark that you are jumping!

pop-up (1)

arnodf (1310501) | more than 3 years ago | (#36434048)

well, there's a concept that's never been tried...

Replacement for a dance or theater program? (1)

WillAdams (45638) | more than 3 years ago | (#36434056)

The problems of course will be:

  - the limited utility of advertising
  - they won't make nice keepsakes or fit into a scrapbook
  - hard to collect signatures on the app
  - the theater being illuminated by _everyone_ having their cell phone out looking at the program

William

URL? (1)

Max_W (812974) | more than 3 years ago | (#36434062)

Why cannot a museum has a good HTML page with an URL instead? What is wrong with an URL?

Re:URL? (0)

Anonymous Coward | more than 3 years ago | (#36434762)

Or better still, a QR coded URL. Easy to photograph and read using your QR enabled smart phone / tablet / internet device.

Malware? (1)

Charliemopps (1157495) | more than 3 years ago | (#36434084)

Wouldn't this be the ultimate vector for malware?

Next Generation? This is NOW (0)

Anonymous Coward | more than 3 years ago | (#36434098)

I don't know about the apps others are using, but my phone always did this.

Take for instance, google maps or poynt on my phone, it checks my location and gives local info, rather reliably actually.

Google, and I'd assume other search engines have also been doing this for a while, and as others point out, some websites try too.

Similar idea (1)

Tei (520358) | more than 3 years ago | (#36434128)

The other day I trought that could be interesting to have a open wifi with SSID "Play GalaxyMerchant", with this router not connected to the internet, and redirecting all the trafic to himself, then having on itself a copy of the open source web game Galaxy Merchant. This way, everyone near the router can play on it as a sorta... dedicated server. The problem is that to do so, would need to stay offline :-P ..so is not a great idea.

nothing new here (2)

Necroloth (1512791) | more than 3 years ago | (#36434134)

I remeber travelling to Spain last year and visiting a historic site which had posters at the entrance to download an app through wifi which was a virtual tourguide, qavailable in various languages etc...

Oh no (0)

Anonymous Coward | more than 3 years ago | (#36434260)

Oh no, more flaky patents...

i can haz adobe management nuked from orbit? (0)

Anonymous Coward | more than 3 years ago | (#36434458)

warning! RANT ahead!11

Profit motivated multinationals and equally slimy national small time data hoarders (app makers), that sell their customers location data & identity to whoevers buying... Why do these criminals need my location info, realtime, all the time? why is this getting pushed as "innovation"?! Why the fuck is this shit is legal in the first place? A company can do this, but if I start trojaning peoples phones n datamining all their sensor output, and cops find out, suddenly I am the criminal ;_;

Theres no legitimate reason that software running on a cellphone should know phones location without user explicitly granting it on the per-transaction basis. But this POS is probably always-on with a turn off checkbox buried under five levels of menus (Adobe Flash, im looking at you!11). Is this so i can know that some store has reduced their markup from 200% to 180% on random item X? DO NOT WANT.

AND the possibilities of abuse are too great, compared to the negligible benefits to end-user, that such set of features provides. "apps near you", fucking Adobe suit says... more like "we want to know you, allow anyone to build a profile of your habits , and then exploit you by offering you meticulously crafted ads for useless crap you would never consider buying otherwise."

and that brings me to the next point, who's interests does this "innovation" represent? is it the interests of the developer? the interests of the end-user? Or maybe the interests of some aging white guy who thinks he is allowed to exert his will upon the world to get the two things old white guys desire most, power and profit?

fuck you adobe, fuck you in your stupid power/data hungry ass.

A True Visionary... (1)

trevc (1471197) | more than 3 years ago | (#36434464)

Not. And he is CTO of Adobe? I wonder for how much longer....

As long as it can tell me... (1)

sootman (158191) | more than 3 years ago | (#36434842)

... if I'm likely to be eaten by a grue where I currently am.

That's just dangerous (2)

erroneus (253617) | more than 3 years ago | (#36434886)

The location-based push of data would be bad enough, but executable code is very bad. Human psychology says that people will not want to "miss out" on whatever is available and will turn off validation and other inhibitors to access these things.

Before long, rogue "location pushers" will be out there pushing things to devices and people will simply accept them to their doom.

It won't matter how many discussions slashdot and similar groups will have on the subject. It is demonstrably true that people will ignore and bypass any warnings presenting to get at anything they want regardless of how stupid it is. People do stupid things all the time for lots of reasons. This idea from Adobe is a dangerous one that can and will exploit more human stupidity.

And let's not forget that to make this happen, some sort of client or modification to the OS of various devices will have to be installed to make it possible. I guess Adobe and all simply haven't learned their lessons after all these years.

qrcode. (0)

Anonymous Coward | more than 3 years ago | (#36435254)

Seriously, If I want your app I'll scan the code and get it. Stop trying to push stuff at me.

More Adobe bloatware? I think not (1)

ghbpiper (701001) | more than 3 years ago | (#36435634)

After going through the hell that is deploying adobe software (Acrobat Pro), no fecking way. They appear to be operating under the delusion that we all have unlimited disk space, RAM, and bandwidth. 1.5gb? Seriously???? And their patching "strategy" (msp fiels ina very specific order. Have to start back at the .0 rev and patch your way forward) is one of the biggest clusterfucks I've come across in recent memory. There are far better alternatives out there, more efficient, less expensive.

How about the anti-adobe app? (1)

HaveNoMouth (556104) | more than 3 years ago | (#36436984)

The only location-aware app I want is one that tells me how to stay far away from Adobe and its crapps at all times.

Been hearing this for a while (1)

forgottenusername (1495209) | more than 3 years ago | (#36437950)

I remember specifically in 2000 at an IBM Developerworks conference, they were all hot for Teh Bluetooths, talking about how when you walk by a BT enabled vending machine it'd send a coupon to your phone.

I'm sure someone has been talking about this scenario for many more years than that. It's an advertisers wet dream.

Didn't want it then, don't want it now.. and unfortunately it's much more realistic now.

More spam to buzz my phone == fail, especially when it buzzes just because I'm walking by the shopping district to get to work. I'm sure you'll be able to disable it, for now - but even additional management of my mobile devices because of marketing drivel would piss me off.

HHGTTG (1)

synthesizerpatel (1210598) | more than 3 years ago | (#36438408)

Better than an app, if it were just a 'site' that was part of some larger networker, like, a web of sites. And when you did a proximity search you could see which sites were close to you. That'd be awesome.

Too bad hitchhikers guide to the galaxy had this a thousand years ago, prior art, suckers!

There is already a better solution (1)

jewelises (739285) | more than 3 years ago | (#36439532)

Why not just put a QR code near the entrance of the museum, or a web address?

Abstract was already out there! (0)

Anonymous Coward | more than 3 years ago | (#36440542)

http://priorartdatabase.com/IPCOM/000202076/suggesting-mobile-applications-based-on-geolocation.html

If I owned a store... (0)

Anonymous Coward | more than 3 years ago | (#36458742)

...then I'd make damn sure that my 'location' was not only specified. within several blocks of my store, but also at the airport, train station, bus terminal and outside each of my competitors across the state. Hell, why not make my location the entire state anyway - that way even people 3 hours drive from me can still learn about me!

Setting aside the malicious purposes that location aware spam could be applied to, the entire success of location aware services relies on 'advertisers' (i.e. those pushing stuff to you) playing nice. If I get a store flyer for every store in town every time I turn on my phone, then the whole concept is DOA.

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